How to Choose the Right Keywords for SEO

Choosing and considering the use of Search Engine Optimization is very important if you are in an industry that involves online business. If you are new in the business and unaware of terms like SEO, you might find yourself lost. SEO means choosing and using the right keywords on your site content, to help move your site to the first five on the Google page. As of now Google performs 88-90% of searches in Google UK and 65% of searches with the US. You might wonder, why should your site be seen between 1-5 and why not number 1? This again will reflect on the conditions as applied by Google’s Algorithms that keep changing. This will however need detailed explanations and we will not be going into that now.

What makes SEO so important that you need to get it applied?

SEO is used to make the traffic to your site increase incredibly. In the absence of SEO your site will just exist and fail to serve its purpose. With the right choice of keywords used you will be able to generate the right kind of traffic to your site, which will in turn result as a prospective enquiry, or sale.

For clearer understanding, if you own a dairy shop in New York, instead of just using the word “Dairy” you could be more specific by using terms like “Dairy in New York” or “New York Dairy”. You have got to be very specific and not generic if you want to make it to the top.

People of today are being more and more precise on their searches. They tend to focus on keywords to narrow down their searches and get what they are exactly looking for. SEO kind of searches is exactly what people are doing now. Let’s think back on the last time you looked up something online. What terms and phrases did you use? Did you get exactly what you were looking for? Or did you have to scramble around. By using the right keywords while you search you’ll be able to hit the nail on the head.

The term commonly used in the industry is “Long-tail” these are the keywords that you should more likely try to use. This may be 2-3 keywords clubbed together. This SEO strategy will get you at least few queries per month, narrowing down the competition helping you make sale conversions.

If you are willing to give it a go I suggest you first make a list of keywords that are commonly used in your business. You could also collect a few tips from Google AdwordsKeywordTool to collect all the information that you need.

When you search for keywords don’t completely go all out frantically choosing all that comes your way. Remember to choose ones that are relevant to your business. If you need any professional advice on the same we would be happy to help you. J

How to Qualify your Mobile App Development Partner

Does your company have a mobile app yet, you could be missing out on a golden opportunity to tap into new revenue streams. Smartphones and tablets are where today’s consumers live. The majority of the 2 BILLION smartphone owners across the world use a shopping or retail app at least once a month, according to a recent report (Entrepreneur.com).

If you’d like a Mobile App that lets customers buy your products / Services — or simply access products reviews, videos or coupons — you’ll need to partner with an experienced development firm you trust to custom build it.

Here are Few Key Tips to Qualify a Mobile App Development Partner to help you choose the right one for the job:

1. Ask for Mobile Apps developed by the Mobile App Development Partner?
Qualified Partners should be eager to provide you with a list of apps they have Developed with the complete with links to each in Apple’s iOS App Store or Google Play, Google’s Android app store. That way you can begin to gauge whether or not they have the skills, experience and vision to produce the type of mobile app you’re looking for.

2. References: List of current and past clients? 
Unlike reading movie credits, there’s typically no way to tell who actually developed an app. This is why speaking directly with Qualified Partners’ current and former clients can be essential to verifying that they have actually created the apps they claim to have worked with. Checking references also gives you an opportunity to ask how reliable, responsive and results-oriented the partners are. For example, you might ask whether they delivered on deadline and within budget, and how well they work under pressure.

3. Development Process & Communications (Project Management)? 

The quality of your app often depends on how clearly and often you communicate your app design and functionality requirements throughout the development process.

Does your Qualified Partner prefer to chat in person or via phone, Skype, instant message or email — and how often? Ask about the Project Management tool which will help you understand the quality of their internal processes. Ask about the Project Execution Plan and the frequency of Project Progress Call / Meetings.

4. Technologies Used (Native or Cross-Platform) 
An App’s success is truly based on the user experience and the performance of the app. This is an important factor to be considered as the technologies used will be reflected in the performance of the developed app.

Upon sharing the Scope of the Project, ask the Qualified Partner on what technologies will your App be built. Usually, most of the Apps are built using native coding (For iOS, best technology practices are Objective C, SWIFT & Cocos2D and for Android, its java respectively). If the Qualified Partner prefers Cross Plat-form coding, ask for reasons to make sure there is no compromise on performance of your app.

To save the investment cost, most of the companies make mistakes on opting cross-platform development which has lot of limitations. Be clear in choosing the right technology for you app.

5. Quality Assurance & Testing? 
Generally, the best way to test an app is simply to run it on the smartphone it will be used on. The Qualified Partner Company should provide a thorough explanation of how they will conducts an extensive beta test to weed out any glitches. If bugs are found, how will the candidate fix them — and how quickly?

6. How can my app make money? 
If your primary goal is to generate revenue with your app, the Qualified Partners Company should know exactly how to build in features that will allow you to make money. You could opt for a pay-per-download revenue model, charging, say, between 99 cents and $4.99, depending on how many features your app offers.

If you opt for a free app, be sure the candidate is well versed in how to integrate mobile display ads, in-app purchases or paid subscription services.

7. App Ownership? 
Typically the individual or company paying for a mobile app will own the finished product but to be sure you own all the rights to the app you commissioned, you and the Qualified Partners Company to sign a written “Specific NDA / copyright assignment” or “work made for hire” contract. The document should establish confidentiality and state that you own the app’s design, source code and all of its content.

8. Launch of App in Stores? 
After you’ve approved the beta-tested version of your app, the last step is for the developer to submit it to an app store for approval to be sold there. App submission is often a long, multi-step process that your Qualified Partners Company should already know how to successfully navigate.

9. Payment Terms? 
Draft a written agreement specifying that you will pay the developer by proposed agreement with a flat fee. Mostly, Qualified Partners require a deposit at the beginning of a project, often for up to half of the estimated total cost, with the balance due when the app is completed.

Do you have an conceptual idea to create an App, contact Urbansoft for a free quote. Urbansoft has delivered 15+ Apps starting from 2000$ to 100,000$ for US clients.

10 Tips to Grow Your Facebook Audience and Interaction

We all know that facebook has become a must have to all and more users on facebook than readers of newspapers as per the updates today. This being the scenario, nearly 80% of owners of businesses own their own facebook page for the services that they provide. As the results preceded their name, facebook has proved its competence in improving businesses on a national and international level. Find out some ways of improving your marketing through your facebook page.

  1. Adverts: Marketing and branding starts with the same word “Advertisement”, so advertise in-store and online, you should have a website, if you do fix a facebook badge to it. This will in turn increase the number of visits to your facebook page. “Seeing is knowing”- make yourself visible to your clients, advertise at every store or company that you own.
  2. Spread the word: Attach the facebook badge to your email signature, or even to your business card, making sure it has a link to your page. This should get everyone’s attention if you also follow the tips below.
  3. Appropriate Timing: Know when your expected visitors are online; try to make your posts done at this time in order to facilitate 50% chances of viewing.
  4. Scheduling: Multiple posts means more viewings, don’t feel shy to repost a particular post, not all people view their timelines at the same time, some do it in the morning and other at night, so maintain a schedule and repost alternatively. You can also post thing in a way that you don’t get the same post up twice in a day. Instead try posting two posts on a day and then alternate it with another in the morning on the very next day. Hope you got it.
  5. Pictures: the human mind has been trained to be attracted to pictures more than text. Pictures make it easier for people to follow your posts.
  6. Videos: the next best thing to pictures is videos, they are self explanatory and are welcomed by people as, let me just say it- “we are lazy”. Keep it sort, not more than four to five minutes and make sure you add a thumb nail.
  7. Polling: We all know the results you receive when there is an election; people are generally talking about the very same thing all day long. Make use of polling as an option on facebook and you’ll be amazed.
  8. Analyze your work: Maintain a regular follow up on who is viewing your posts, maintain a record on the posts that are creating a bigger buzz, all these minor details will help you cater to your page.
  9. Give and take: A term that I teach my children “share”. Sharing other companies content in your page is a very good idea, also tag them in it. This will let them know that you exist and also they in turn will view your page. Make some positive comments on the page as well; building lasting relationships is also the key.
  10. Marketing keys: There are a few specialties that you can follow, these include discounts, offers and even some pages give out offers only if the users like their facebook page. This can also be implemented by using special software’s.

Use these tips to take your page from simple to awesome in just weeks.

 

Internet Marketing

How is it done?

Well we all know the importance of Internet marketing in the world today. Talking about internet marketing means it’s all related to sites and content that you but on it or how to put the message across. It can be an article or news or just an update that you would like to share. Well how do we go about doing it? Let’s take a few things into consideration.

  1. Reason for blogging: do you blog for fun, professionally, for passion? Why do you blog? Needing to know the reason for blogging is as important as you know where you would like to live. This reason will determine the design and the content that goes on your blog.
  2. Advocates: Who are they and how are they related to your target market. As a rule they will also form a part of your target market and will also be sharing the content that you post.
  3. Research: A term well known, as it brings results. Research is the key, now that you have found your target market; start focusing on what they like to read, what they share, even social networking sites can help you in the same. Now the next step would be creating a chart and fill in the important key words and articles that the target audience focuses on.
  4. Scheduling: the next thing is about being organized, create a schedule, a basic requirement would be at least one blog per month. As professionals, people get out at least an article on their blog every day. Choose twelve topics and stick to it as a schedule for a year, you may increase the number of blogs if you like, but try not to reduce them. If you want to literally stand out of the crowd I suggest, you do at least four a day.
  5. Splash Words: Start by getting your ideas on the page, get it all out. Then choose the ones that make your point the most, do not focus on the title of the blog or the images that you’ll be fixing already.
  6. Rest: you need to stop focusing on the same thing for too long. Take a break or else you’ll read it and get into editing and your tired mind will make your piece of art into a mess.
  7. Editing: Try to make the necessary changes yourself, or the best way to go about this is to ask someone else of the same cadre to do the same for you.
  8. Title: Make a smashing statement of just sweep up your audience with a word. Best to go with a statement in colloquial terms to get people’s attention.
  9. Images and links: Links are required to get additional information across to the reader. The purpose of adding links is to make your blog more informative, giving the reader all he/she needs Is the basic ideology. Images are basically used to attract the readers or even for clearer understanding. Humans tend to lean more upon pictorial presentations more than text, and an image will give them all they need.
  10. Final Details: Edit and refine, do your magic and post, if you feel you missed out on something, you can always go back and make the necessary changes.
  11. Promotions: Understand that your article has to be tailored according to the platform that you are posting it on, Google Plus is not Stumbleupon and Twitter is not Facebook. Remember the effort you put in now will return with interest in the days to come.
  12. Regular Blogging: Last but not the least stick to your schedule as there may be followers you are unaware off keeping track of your Blogs that may lead to future prospects. Blogging for some is pleasure or fun, but in most parts of the world today it’s a social media strategy.

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