How to Design a User-Friendly Website

Since 1989, the year in which the World Wide Web came into existence there has been a lot of changes in technology that has led to the designing of websites. In the past when designers came up with ideas they decided based on what had a good appearance and what best suited the customer’s wants. Well things have changed in the long run, and a lot has to do with what is expected by its users. Designers of today concentrate on the UI, commonly known as the user interface which decides the customer’s usage experience. So the best way to go about making your website or application the most popular will depend on your audience. Let’s take a quick look at what steps can be created based on user interface.

  • Know Your Audience:

Before you even start coming up with ideas for your design, you need to understand your audience and their needs. Just as you wouldn’t cook sushi for a vegetarian, you wouldn’t go creating complicated designs for a person who deals with simple user interfaces. Understand your viewers keeping in mind their age, their tastes, their goals etc, based on hints that you could collect from sites they frequently visit. Your goal here is to make the experience delightful and simple.

  • Be Distinctive:

Many designers come up with very intriguing ideas. The fact that those ideas are awesome is not what’s going to make them famous. The idea of making your users identify those awesome features and easily put them to use is what matters here. For example, when Google made some changes to their user interface, it did take some of its users a while to figure out where some of their applications such as their calendar they actually went. The point is that the idea was good, but it did become hard to find that it existed.

  • Minimize Change:

One clear characteristic of humans is that we hate change, only if it’s for the better. When we have been accustomed to the usage of a certain site, and when some developer comes along to make some changes on the existing site, it does throw off its users for a while. Most of us are used to following a specific pattern when it comes to certain sites that we regularly visit. For example your online banking account or your email account. Small changes like the way the month is put out in words and not in numbers can affect the normal routines users follow creating an unpleasant experience. Though these attitudes change over time, it affects the user experience on sites that depend on them.

  • Create a Structured Design:

Look at the structure of your design from the eyes of your user. Create a design based on the order of importance or as per the procedure to be followed by the user on the page. Use fonts and colors that are attractive enough and visible to the eye. A properly structured design can make a chaotic page into an easy to use website.

  • Minimize Usage Time:

Creating defaults on things that users are most likely to change on a daily basis such as a date or time, or a customer setting or a tone, is what is expected by the users. This may be simple, but it saves time and adds to the user experience.

  • Loose the Drama:

Try to reduce the urge to make customers flee. If you have the need to create a client database by collecting emails, probably you should concentrate on that by using other means. Try to avoid adverts that take up the full screen, auto-play videos that make a customer force close your site, and forms that force people to sign up for your newsletter. These are the most detestable things that every prospective customer goes through. So if you want them to continue looking at you as a line of business, make sure there’s nothing in their way that hinders them from reaching their goal.

So in conclusion, putting together a design for a website is like putting a puzzle together. If you put it together right, you’ll have a beautiful image to share with the viewer.

Tips for Marketers Who Use Periscope

I was able to pick up a few noteworthy tips for users of Periscope while reading through a rather interesting article on HubSpot’s Blog.

Off late there has been a huge surge in relation to live streaming and video blogging. It has gained so much of importance that regular users of apps such as Periscope have used the same to take casual videos of their daily lives, and post them for real time views by their friends and family. This turns the direction of the app to the benefits as used as a marketing tool. So what are the ways to get the best out of the app?

  • Timing:

Well it’s always about timing, weather your making a proposal to your girlfriend or running to touch base a at baseball game, it’s always about timing. Likewise the best way to go about using Periscope is finding the right time to launch your videos on Twitter. Since Periscope and Twitter are linked, the best way to get around promotions of your videos is by identifying when your target audience gets online. Well, you could do some research on Twitter to figure that out, or you can have your videos saved for later views within 24 hours. Besides this, the videos can also be saved to your camera roll as well.

  • Choice of Titles:

The titles you use could make a difference. We live in a busy world and not everyone has the time to spend viewing all posts that show up on any social media site for that matter. So, the only thing that’s going to keep your users from overlooking your video is the title you choose.

>> To the Point:

Make sure the title gives apt info of what the video portrays. This will give you more views.

>> Make Believe:

Make your viewers believe that you are giving them something special to look forward to, such as “Live from the studios of …..” This will make people hit on the video soon.

>> Make it Distinctive:

Share your thoughts on the video in a few words.

  • Make Yourself Visible:

If you are going to broadcast a video via periscope, you’d find that you can share it on Twitter as well. If you turn on your location tagging option, this will help you reach bigger audiences. Your Twitter followers will be able to view your Tweet as LIVE on #Periscope: [Video Title] [Link to Video]. Now if anyone clicks on your Tweet, they’d get redirected to Periscope and will be able to view your video there. Unlike before, tagging your location with your Tweet has become a lot safer as the locations now show a larger geographic region than a specific area.

  • Sharing Views:

Just like other social media apps and sites, users get to share their likes as hearts and their comments as they watch the video in real time. By acknowledging to these comments, or by just allowing people to share their views, you get your video out there in the air. The more hearts that you receive, the higher in ranking you are placed under “Popular People to Follow” and the “Most Loved” section on Twitter.

  • Trial & Error:

Periscope is new in the market and many of its users are still trying to figure it out. The best way to go about using it would be to take the time to analyze your views. Periscope comes with key stats that show you how many live viewers you’ve had, how many have watched your video more than once, how many likes/ hearts you have received, and so on. Taking a close look and understanding your audience’s likes and dislikes will tell you where you need to make the necessary changes.

The broadcasts that you make are going live instantaneously so you have no room for error. Make sure the lighting and sound effects are real good when you start shooting.

Have fun!

What Does Live streaming have to do with Your Social Media Strategy?

When people talk of branding and marketing, the first thing that comes to mind is money and how much is it going to cost them. No one even in their slightest dreams would have even imagined that marketing and branding would become extremely cost effective. There were times when people focused on print media, billboards, and television adverts to make their brand known. But now, thanks to social media the world is at a whole new level. Everyone every Tom, Dick and Harry has resolved to making their name known by using Social Media. All this fuss over the strategy has made social media innovators assist brands by taking it a step further using live steaming. Though live streaming has been around for years, its integration with social media has definitely made a statement in relation to branding.

How well is live streaming doing with social media?

Of the five different social media tools available, three of those tools can be used in live streaming. We have video blogs, social networking sites, audio podcasts, photo blogs, and blogs which are commonly used to reach brand’s target audience. Tech companies of today use these portals as opportunities to make their presence known, to excel competitors, and reach prospects all over the globe.

Many tech companies around the globe have noticed the importance of livestreaming and have utilized the same to get eyes on their products. OnePlus has applied the same and has made a good bit of recognition in release of its newest products on the list. Though many see the benefits, they think twice in relation to cost effectiveness. To make things easier, a few have step up and exploited the best that they can from UStream and Google Hangout on Air as they are FREE.

Accessibility:

There are reasons why companies are talking another look at livestreaming. The latest numbers prove that more than 200 million users of smartphones prefer to view advertising content in the form of videos, rather than text. Nearly 50% of smartphone users access their accounts via smartphones. Year after year there has been a 114% increase in video views on social media sites via smartphones and tablets. All the numbers prove the importance in having live streaming.

Extra Attention:

Now that Twitter has taken over Periscope and has gone global, along with Meerkat which has also been introduced as a live streaming app; has helped its users and companies realize their dreams with a single touch. This has opened doors to marketers who spend a whole deal of money on celebrity endorsements, by adding live streaming in their social media strategy. This arrangement takes branding a whole lot further as marketers can initiate sessions between consumers and celebrities via Meerkat and Periscope, taking the professional relationship further by winning the hearts of the people.

Though there’s a lot to talk about in terms of live streaming, there are a lot of negatives that come to mind when we talk on the same. A few of which is, though there may be good results at times, you also might find yourself facing average results with regards to live streaming. This may result as it’s hard to see if you are reaching the right target audience. It’s is a work in progress and many changes are expected in the year to come.

Virtual Reality in Today’s World

We live in a word where normal is not enough, we always are looking for the extra-ordinary. This thirst to want more and experience something better than the best has always moved scientists in the areas of technology to achieve the inevitable. One of those achievements would be experiencing real live experiences through virtual reality. The craze on viewing things in virtual reality has reached a peak where the New York Times has decided to release NYT VR.

The launch of the VR is in association with Google, where more than a million Google Cardboard viewers will be provided with a subscription to their copy of the NYT in November. To top it off the Times Insider subscribers and a selection of Times digital subscribers will be provided with a promo code that allows them to access Google Cardboard viewer which can be viewed on the smartphone.

The debut of the virtual reality film called ‘The Displaced’ by NYT was one that took many of its viewers by storm. The movie revolves around three extraordinary children uprooted by war, all through the lens of virtual reality. As of date there exists more than 30 million children around the globe who have lost their homes by war and oppression as much as once faced in World War II. This film sheds light on the present lives of three children from South Sudan, eastern Ukraine and Syria.

The opinions of the viewer’s clearly explain what virtual reality in today’s world really means in terms of quality viewing experience. Dean Baquet, executive editor, The New York Times said, “Our readers look to The Times for innovative and powerful storytelling and this is The Times at its best. Our Magazine team has created the first critical, serious piece of journalism using virtual reality, to shed light on one of the direst humanitarian crises of our lifetime.” The editor in chief of the New York Times Magazine added “The power of VR is that it gives the viewer a unique sense of empathic connection to people and events. In the context of international reporting and conflict reporting, where our readers rely on us to bring them news and stories from remote and inaccessible places, this has huge potential. Through this immersive video experience, we can put our readers at the center of the most important story of our time.”

We at Urbansoft had covered this latest launch at The New York Times to bring viewers of this latest technology an awareness on the impact of virtual reality in the world of today. This November Urbansoft takes pride in announcing its collaboration with Epson and Sacramento Kings.

Sacramento Kings Owner and Chairman Vivek Ranadive, made a statement that his commitment to Sacramento is bigger than basketball, and the reason why he chose Urbansoft and Epson as partners is because they share the same vision for the future of Sacramento. They unite as one to create a better experience for the people of America.

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