Web development Trends of 2016

Web development is an art which can be accomplished only by utilizing specific tools. We are going to take a quick look at the specific tools that are used by web developers for the year 2016.

  • Flux:

This is definitely what all developers use as of the day. The frameworks are in constant reinvention which can be both positive and negative for the JavaScript framework. Since it’s pretty simple and works well with React, many of the developers stick to the same.

flux

  • Microservices:

These type of dynamic languages are worthwhile to be used in speedy recapitulation on the web. The framework is even more effective when a large project is split off into parts and worked on as smaller applications. The framework can be used using monolithic applications with API-driven modular components. The NGINX blog (This article) can give you a clear idea on the variance between monolithic architecture and microservice architecture pattern. The image below will give you an idea on a new taxi-hailing application intended to compete with Uber and Hailo.

micro

  • React:

This framework has won the hearts and minds of the clients and developers. Though it has been around for a while it’s best suited by all developers of 2015. Frameworks such as Ember, Angular, and Meteor club well with React in terms of virtual DOM-diffing and unidirectional data flows which have made it into reality by proven patterns.

react

  • jQuery:

jQuery has not been doing very well though it has sustained itself as very resourceful in terms of web development for the last 10 years. Unfortunately manual DOM manipulation is not creating an oomph factor making it loose favor.

jquery

  • PHP:

PHP always takes the cake. It does have its share of drawbacks, but it does have the knack at setting things right. It serves best when it comes to feedback in loops which is all the more important when it comes to web development. The rumor around is that the tool is definitely working at getting better.

PHP

  • Go:

Most developers are happy to have Go around. They feel it’s safe and effective, and can pick up on anything that’s let go off by PHP. It’s a lifesaver and is simpler than C.

Go

 

Mobile Apps in Health and Fitness

The whole world we live in has been harping on the needs of having a safe fitness regime inculcated into our daily lives. To make things easier, scientists say that the best way to accomplish the task without the slightest deviation from the routine is to have technology involved to keep giving you the necessary nudge.

Off late there was a new app released called MyBehavior that assists in fitness. The app helps by logging in details on your daily routine such as the food you eat and the list of energy burning activities performed for the day. The app also shares details on food choices that you could make and activities that you could perform to burn the necessary calories that you actually need.

Though there are many other fitness apps that count calories and keep you updated with information, MyBehavior actually focusses on the person’s behavior and customizes a routine based on the individual’s routine. The task accomplished here is customization, which isn’t seen on other apps.

An apps credibility can be identified by its achievements, and these can only be proved by results shown. A study had been conducted using 16 people on Android smartphones for a period of 14 weeks. As a result, the users reduced their intake by 150 cals/day and burned more than 45 cals/day. This created a staggering impact on the fitness of the individual proving the credibility of the app.

The app accomplishes its task by acting as a fitness trainer. It literally makes the person run that extra mile by talking him into it explaining the number of calories he/she would burn. It makes note of your missed physical activities and tells them on the efforts lost and calories gained. These act as positive reinforcements that push the person forward.

Besides focusing on your activities, the app allows you to take pictures of your meals to save as a food log. If the app finds that you frequently take to a particular dish such as a burger or a meaty stake. The app tries to put you in the right direction by sharing a few healthy options.

Who would have even have guessed that an app can serve you in such a methodic way. It identifies your fitness routine and acts as a personal trainer guiding you in the right direction. Well, if you have an app that needs to be branded or an app idea that you want to get developed give us a call.

 

Advertising and Content

This is an important aspect that everyone has to consider when it comes to advertising. Most people believe that they can land a prospective customer by filling their advert with the utmost information as possible. But is that true? On the contrary, it works just the opposite way. The reason why you put up an advert is to get people’s attention towards your brand and not to create a conversion right away. Advertising is only the first step to convincing a customer, information is for blogs on websites. That’s the exact reason why you have one. The chain of conversion starts with an advert which has contact information to get in touch with you.

A customer can collect all the details that he/she needs by browsing through your website to get a clear idea on who you are, what you do, and if you are trustworthy or not to carry out the purchase. Many people somehow have conceived the idea of hitting their audiences with as much information as possible, hoping that it would turn into a sale. They load their adverts with details such as information on the event, features of the products on sale, or info on recruitment details to a point that the prospective customer gets confused asking themselves, “is this really for me? Or, is this exactly what I am looking for?” So in a compulsive attempt to draw your customer closer, you have actually driven them away. Though this may be considered by many as the right approach, you might also want to re-think the ‘LESS IS MORE’ strategy.

A Harvard study on the same explained how more information can affect your customers, “Companies have ramped up their messaging, expecting that the more information they provide, the better their chances of holding on to increasingly distracted and disloyal customers. But for many consumers, the rising volume of marketing messages isn’t empowering—it’s overwhelming. Rather than pulling customers into the fold, marketers are pushing them away with relentless and ill-conceived efforts to engage.”

So, if you are looking to draw a customer in, you might just want to create that interest that kindles them to look you up. Your website or blog is the best place for you to convey your sales pitch. Here your customer is mentally prepared to go through an elaborate report or sales pitch that you have planned, and not in your advert. Half of the job is completed once your client or customer is on your website. Now all you’d need to do is find ways to convince him to make the purchase.

Well a study was conducted with two camera brands that placed an advert. Both brands A and B were given the same amount of space in the advert. Brand A decided to fill its space detailing the features of the camera. While brand B decided to utilize the space adding pictures and slogans related to the experience the user can have. To their surprise, users fled to brand B as they felt more comfortable with the human touch that was given to the advert, and many said that the detailed description used by Brand A only confused them on the purchase, making them take a step back to think before deciding.

Well, firms are still learning how to embrace the white space in an advert. This is in relation to inexperience. The sad part is that many are yet to figure out that they are doing it wrong.

The Thin Line between Marketing & Branding

To be very frank, most people of today are confused and don’t know the difference between marketing and branding. When a person chooses a business and decides to go ahead with branding online, the first question that tops their mind is, how do I go about it?

Well a few think that branding involves choosing a logo, a website design, a color scheme that suits their company, so on and so forth. While some others believe that it involves promotional campaigns, adverts, creating a presence online, or the SERPS. Well, the sad part is that all the above are just marketing tools and strategies and NOT related to branding. So, this leads us to the next question, what does branding really mean?

To make it very simple, marketing is when you go around promoting yourself telling others what you actually do, whereas branding would mean you’ve already created an impact in the industry and you work towards promoting that through marketing.

So, where do people commonly go wrong?

Misapprehensions of Branding:

  • Many people including ones who are into branding and marketing sectors as professionals confuse the facts of marketing and branding. Anything that involves advertising, promoting and else, are all related to marketing, whereas branding goes a lot deeper and is related to establishing an emotional, more personal view on the brand that explains the company’s message.
  • Who really controls a brand? Well, many believe that the authority of a brand lies with the company, which is absolutely wrong. The image of the brand lies in the hands of its customers and the way they view them. And you’ll know that your brand is failing when you don’t receive return customers.
  • Determining Success: Many believe that there is a specific formula to be followed when it comes to branding. Just as how you can determine the results when it comes to SEO or online marketing, people believe they can measure the results when it comes to branding. Well, you might be wrong in that case. A few measures followed by a competitor company in areas of branding may work well for him, but it doesn’t necessarily have to work well for you. Here the only aspect that you can rely on is the behavior and interest shown by your customers towards your brand.

Well, if those are the ways no to go about your branding strategy, well then what is the right way to do it?

There are a few simple and easy ways to get the job done by proper planning.

Finding the Reason behind Your Establishment:

Before you go head-on and start campaigning, it would be easier to make a clear statement to your prospective customers if you had a clear view on why you went on to start this business. Knowing the reason to the question why, adds a personal touch to the firm, in turn creating a sense of trust in your customers.

Determining a Tone that Voices Your Brand:

After gaining a clear picture of what you do and who your target audience is going to be, next you are going to determine the voice of your brand. This can be sorted on how you’d like your band to be projected, as a casual friendly brand, or a corporate more formal one, or a humorous one that can crack a joke once in a while. Before you decide, make sure you can hold on strong to the identity that you choose. This is going to add personality to your company, and cannot be changed in the long run. Consistency is what a loyal customer would like to see even after 40 years of a brand’s establishment, and your choice today may have to be held onto in the future.

Determine Your Values:

This will help your customers get a clearer understanding of who you actually are. These values can be encrypted as a set of principles and procedures on how you govern yourself and your firm. Your values can be discussed on and demonstrated to your clients and customers by the way you handle yourself in your service.

Marketing:

Now that you have determined the purpose of your firm, your values, and tone of voice to establish your brand; you can take it to the next level and start by making yourself known to your audience. Well, this is where marketing comes in. By careful research on the modes, strategies, and platforms that you are going to utilize you can hit your target audience by enlightening them with your mission, vision, and plans you have on providing your customers with quality service.

I hope I have explained the thin line that exists between branding and marketing. Branding is and will continue to remain the core to a marketing strategy. Understanding and getting a clear idea of the same will help you project yourself to your target audience in the most authentic, and dignified way winning you loyal customers.

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