Increase Buyers on Your Site

The holiday season is upon us and it’s time to start shopping. Before the month is out everyone would be done shopping and would have moved on. The time is now and we have got to own it. Let’s take a quick look at a few tweaks that could be made to your website that makes quick conversions from shoppers to buyers.
Get Rid of the Fluff:
It has been a long discussion and after a lot of thought and suggestion with proven stats, it has been decided to get rid of sliders and auto-run carousels. Though they do look entertaining, they are a source of distraction and are actually a bit of an annoyance to those who usually shop over mobiles. Instead eCommerce site owners are requested to turn their attention to hero images or grids which are informative and eye catching.
Avoid Auto Play:
When people shop online while on the go, or at a quite spot such as the doctor’s office; that blast of noise that comes from their phone could be disturbing. In such cases, it would be better to make a provision to save video to be watched later, or add a thumbnail to entice them to watch, compelling graphic.
Narrow Down Search Options:
With too many options to choose from visiting shoppers would get confused and make them think twice. Keep them focused by minimizing on the number of option you have to provide. The best way to go about it is to display just a handful of other products below all the important details for the product the page is designed to showcase.
Featuring Prices:
Make your price lists more convincing. Use selective font colors and sizes to attract the eyes. Instead of strike-outs use words such as ‘Previously’, ‘Original pricing’ and others to indicate the present and the past price.
Usage of Popovers:
Popovers are likable only when you have the time to take a look at them. When you are in a hurry to shop, or especially shopping on a small screen, popovers can be an unpleasant thing. Popovers are best used when you are trying to get people to register for emails, and the festive season is not the right time for that. If you must, you can use a timed pop-up that displays after the visitor has had the chance to look around a bit.
Checkout Page:
Make your checkout page as simple and clear as possible. Give a clear cut picture of your modes of payment, shipping methods, use radio buttons or “select one” menus instead of standard drop-down menus. For payments using PayPal Express, Amazon Payments, and others add another link for credit card checkout.

Reasons for Negative Traffic Responses to a Website

Finding potential customers by itself can be a tricky, and holding on to them can be even more challenging. There are several reasons why your customer back tracks from your business site, and we are going to focus on a few here. Let’s take a closer look at what can be done to keep your customer engaged transforming them to a client.
01) Navigation Issues: It can be really frustrating when you are trying hard to find your way around a website. Customers don’t have time on their hands to spend all a day exploring your site. Making an easily accessible site reduces the stress in the customers understanding, giving them a pleasurable experience.
DONTS
• Don’t use icons or images for call-to-action symbols. This can confuse the customer.
• Main links need to stand out eg: ABOUT US. Many may think it’s cool to create a different look by burying them in the text. Customers get lost or sometimes annoyed by this.
• Make things simple. Don’t force your customer to re-think your link to get a clear picture of where it’s actually going to take them. Phrases like ‘Other Links’ can make people perplexed.
DOS:
• Try making it simple. A logical approach of what should follow after what can make it easier for a visitor to find their way around.
• Sitemaps can be used for bigger sites.

02) Ads and Pop-ups:
Ads and pop-ups that fill the page when you are desperately looking for something can only make you furious. Though it might serve you with revenue for the time being, in the long run it would decrease the traffic to your site.
DONTS:
• If you are planning on having them, don’t let them take up too much space when they pop-up
• Ads shouldn’t be the first thing that your visitors see, stop trying to divert your customer’s attention away when they are interested in the content of your site.
DOS:
• Ads do help increase your website traffic, unless they are used discreetly. Be careful not to go overboard as they will definitely increase your bounce rate.

03) Content Structure:
Besides using proper content, proper content structure also matters. Readers get frustrated when they can’t find what they are looking for. This will affect your conversion ratio.
DONTS:
• Don’t make your visitors fish for details. Everything should be easily accessible and distinctly visible.
DOS:

• Make sure that all details of specific context are found on the same page. For example: Contact info details are best put together in one page rather than spreading them out all over the website.
• Go by the rule of thumb. Some people are accustomed to looking for certain details on certain areas of the page. For example, a mail address or a phone number will usually be at the top right corner or the bottom of the page. Services are usually followed by the about us page. These simple things save time and make the visitors experience stress free.
• Highlight headings or details that you want to create a stress on. This makes it easier to locate.

04) Usage of Audio/ Video
People like to have the opportunity to choose what they view. Forcing video or audio footage on them is not very positively taken by many.
DONTS:
• Avoid automatic streaming of videos.
• Avoid using nerve racking music in the background
DOS:
• If you definitely want to share your ideas as a video, make the choice optional. Also add an easily accessible exit option incase the viewer changes his mind.

05) Registration:
Forced- registration is a definite turnoff for all visitors. If you are presently doing the same you could have noticed the bounce rates on your site.

DONTS:
• Don’t force visitors to sign in or register before in order to view content.

DOS:
• Make the signing up process optional.
• Give them a demo of the benefits of a sign up to encourage more registrations to the site.

Taking the Step to Becoming a Mobile App Developer

We all know that the application industry is doing not just well but exceptionally well. We see that Apple and Google have reached more than 700,000 mobile apps each and have turned a revenue of $46 billion in 2016 — up nearly $40 billion from 2011. Since of late many have started focusing on mobile application development and have even have started taking it serious in making it their career. Mobile app developers who have the right set of skills can make it in this multibillion-dollar industry. Though many are confused on a way to get it done, there is one reassurance that it can happen in more than one way.

Let’s take a look at the few but good ways to becoming a Mobile App Developer:

  • Start by choosing a platform
  • Get to understand the Language and Software
  • Write Programs using
  • Java
  • C++
  • SQL
  • Objective c
  • C#
  • JavaScript
  • Swift
  • Find and Create a Career:

The thing about mobile app development is that companies that you apply for develop applications for more than one platform. The more you learn, the better your choices.

Platforms Languages Environment Devices

 

iOS Swift, Objective C Xcode iPhone, iPod, iPad
Android Java C++

Eclipse

Multiple Vendors
Symbian C++ Multiple Choices Multiple Vendors
RIM Java Eclipse Blackberry
Windows Phone C++ Visual Studio Multiple Vendors
  • The industry is expected to grow 32% more within 2020, and most popular platforms are expected to be iOS and Android
  • 2020 will see 300,00 new openings for application developers
  • Android has shot over iOS showing a growth of 110% in comparison to iOS which is only 54%
  • A fact that Android developers are faster placed than iOS developers with a stats of 165% for Android and 54% for iOS will give you the right shove in the right direction.
  • Skills Expected of a Mobile App Developer:
  • Designing a UI (Create a Design for people on the go)
  • Capability in performing general computing skills (Security, database management, hardware interaction and more)
  • Design to be visible (Prepare to make your app visible amongst the first 100 of a category)
  • Achieve specific programing skills: Classic Programing languages, Cross- Platform Suites, and Web Development Languages
  • Become a Developer:
  • Take classes on programs you decide to learn and continue to keep yourself updated using tutorials.
  • Create an app yourself and make sure you present it in a developer program

 

Lay your plans out and prepare to hit the industry in the most professional way. Good luck to you.

 

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