How to Maneuver a Piece of Content to your Target Audience?

The days of old followed a simple strategy when a piece of content was to hit the market, the game plan was so simple; it was “Publish and Pray”. 😉 Yes, it was all that publishers and content generators could do in the older times. But as of now with the various platforms available, there is a lot to discuss and analyze before you put your work out. Yes, equal time and attention is to be given to the distribution of the piece at hand, as the marketing strategy implemented is as critical as the quality of content itself.

Let’s focus on some common but crucial content distribution methods that go beyond social shares.

1) Custom-Made Emails:

This is the best way to get more clicks on your blogs. Try skimming down on your contact list and send out your blog ONLY to those who might find its content of use. Also, drive attention to the blog by adding a personal note to your reader which will prompt them to read your blog. According to stats, personalized emails do have a higher open rate than those which are generic.

2) Be a Guest Blogger:

Write an article in a non-promotional way, making sure to carefully conceal key points; and send it out to an online publication which caters to your target audience. Also, take care to share some information that will help its readers benefit from, while you achieve your goal as well.

3) Share Interviews:

This is a mighty smart move. Using your team, identity prospective clients who can do you good in the future, and take time to capture an exclusive interview with them. Now, as and when you write your blogs, which is off course in relevance to the idea discussed at the interview; do add the quotes shared by your prospect to the blog. Now, once done share the blog with them. This will help you keep your leads engaged overtime, while you get the additional attention from the networks they use, when the content is shared with their audience. “Two Birds in ONE Stone” 😉

4) Add Links to Email Signatures:

Why waste an opportunity when you can make the best of it almost every day. Yes, email signatures are those which most of us use roughly ten times a day. Featuring your content link in an email signature will help get the message out on a more frequent basis. The target audience of your present and future customers can be met using this method.

5) Complement Content References to Proposals:

Another way to get that content moving is by adding it as supportive material to boost your proposal. Most proposals contain relevant data to back up a solution suggested to a prospect. In these cases most prospects look for autogenic researched content when compared to content cited by others. This not only helps to get your content out in the open, but also your shares efforts and involvement in the project at hand. That being said, some clients do prefer concise proposals, in those cases, these ideas could be shared as links for further reading.

Hope you enjoyed your read!

 

Customer & Provider: Building ‘TRUST’ – A Mutual Sentiment

We strongly believe that honesty is the backbone of every successful business and the pillar that grips all relationships. Trustworthiness and integrity are vigorous tools to stir your clients to think about how they are perceived by your business.

We live in a competitive business environment where a series of marketing strategies prevail, if you don’t follow along, you may lose it all. Now is the time to start building excellent relationships based on trust with your existing customers. It will provide room for new clients to engage in your business. How can you build a client’s trust? Down below are a few strategies to follow:

1. Reliable Products & Services: Apparently, if you don’t maintain constant confidence in your ability to offer your client reliable services or products, they might turn to one of your competitors who processes what they need. Therefore, keep your entire operation running smoothly with high-quality products and services that can earn your client’s trust.

2. Celebrate Together: What are you to celebrate? Celebrate your business anniversary together with them. Furthermore, send anniversary cards to your clients on their special days. The word “thanks” has a good way in imparting trust. Why not show regular gratitude to your customers. You may say “we are pleased to have you as our client’. It is actually memorable and remarkable to them.

3. Feature them on Your Website: Describe content that has the power to fascinate your audience on your website. You can simply feature them with a word of ‘Congratulations’. For example, “congratulation on your success.” You may do this weekly or monthly, which ever works best for you.

4. Break Negative Barriers: Some companies focus more on boosting sales than customer relationships. They tend to forget so soon that, good relationships with their clients is what sustains continued sales. They lack the concern for their client’s needs and wants. To maintain your customer’s loyalty, it’s best to break through negative barriers and assure your buyers that you have their best interests at heart.

5. Avoid Tasks you can’t deliver: Be yourself to maintain your business’s integrity. Honesty is the best approach. There are some professionals that find it challenging to reject what they cannot deliver successfully. Never accept project you can’t deliver successfully in order to maintain your business integrity as well as your clients. Instead, train your team to be skillful in every aspect of your business.

6. Avoid Bribery & Corruption: They are both unethical practices in business. Corruption within your business has a great power to depress your business. With what result? Your customers and the general public will get a negative picture of your brand and that weakens their trust. Results; they will leave you to your competitors.

Creating time and effort to build good relationships with your clients is essential. With the above strategies, be assured that you can build credibility that will maintain your customers’ trust.

Hiring a Social Media Strategist – How to Make a Spot-on Decision?

Basically, hiring a proficient social media strategist is a wise decision for a business who desires their brand to make it to the top of the market. When you have a perfect SMS, you have ample time to focus on other aspects of your business. An SMM firm’s tasks include boosting traffic to your website, creating brand awareness and connecting your business to its many new clients; also, helping you outshine your competition, by creating sales avenues beyond your imagination. Some organizations use marketing strategies and platforms to improve their business based on their corporate needs. While some start with an inadequate plan which actually ends them up in a confused state.  To enable you to select wisely, here are facts you must consider. Let’s check them out!

  1. SMS’s Success Rate Online:

When choosing a social media strategist, do perform an analysis to identify their level of online success. Work on scenarios to find out how marketable they are online. See if they are able to get past these questions on a positive note; Are they effective marketers? Do they practice what they speak? Also, do try to check their levels of social media engagement, their past client reviews, suggestions, and the reputation they have built so far.

  1. SMM by Understanding Your Brand:

 How can you identify if the corporate is capable of understanding your brand? The best way to do so is to find out if they have worked with clients or businesses similar to yours. Do they know your customers’ wants and needs? Also, take time out to read their blogs posted and articles with readers’ comments from their website.

  1. SMM with Dominant Commencement Techniques:

 Find out if they have a trusted team to back them up, and who can deliver social media requirements at the best quality and at the needed time. We’re talking about teams who can write quality and appealing content, provide drawings, designing, infographic, illustrations, interesting videos, and other requirements.

  1. Cross Check SMM Client Reviews:

 Do not get carried away by adverts and offers put out by agencies. The best way to find a competent SMM firm is by examination of their present and past client reviews on their work. Read their customer’s testimonies, endorsements, and analyses on Google. Don’t forget to look into their negative reviews as well.

  1. Identifying a Strategy for SMM Platforms:

You need to know how good and fast they are in creating an awareness for your product or services. Find out their strategy and the various platforms they intend to use to help boost your business; and how effective these platforms are at getting you, new customers.

  1. SMM at an Affordable Cost:

We’re are not saying that you should choose based on cost. Both the budget and the quality of the service provided play an equally vital role. But endeavor to select an affordable social media strategist that has all it takes to meet your businesses’ needs and make it a successful one.

Designing a Rocking Website!? – Web Designing Criteria to Consider

In the field of web designing, finding a skillful web designer can be challenging at times. Although there are many website designers in the market, not all are capable of delivering the best for you. Down below, we have discussed 6 essential qualities of a web-designer/ designing firm that can help rock at your business. Considering these few areas could help you achieve a better understanding of the team before entrusting your project to them.

These are a few areas to check on before you start working on a design or re-design of your website. Now let’s get started!

  1. Adequate Experience:

The developer must have ample experience not only in web-designing but also in your core industry, or any other industry-related to yours. Why? When they have experience in your industry, it makes it easier for them to achieve success in your project.

  1. Website Maintenance Services:

Unlike many other companies, Urbansoft offers continued website maintenance based on its client’s needs.  We ensure that your website is always up-to-date and your project stays within your budget.

  1. Affordable Pricing:

No one wants to spend more than what is required in any area of the market. As we know that web-designing prices vary from one company to another, quality of their services also does play a part. The point to carry home here is; to look for a web designer who is capable of designing the best website at the right price. The website must be engaging and attractive to its viewers, as no customer likes visiting an unappealing website.

  1. Strategies & Methodologies:

Another factor to consider, is to acquire an awareness of the procedures and approaches that the team would put to use to design a rocking website. Without a strategy or method in place, it can be hard to determine what will work for you and what will not. This can eventually lead to frustration. Also, understanding the way they work will help you identify the team’s strengths and weaknesses before they start handling your project.

  1. Wider Portfolio:

Employing a start-up web-designer is a nice approach, as this gives them room to improve, but this can also be challenging to you as well. A move such as this can be described as a gamble, you could either win or lose! Young web designers may have a unique talent or a flair that has diminished in their senior counterparts. The aspect to consider here is, to avoid gambling and to head straight to the experts who carry a detailed portfolio of their experiences with their customers. This will upsurge the probability of achieving an impressive website.

  1. Other Services Involved:

When looking for a web design firm, the chances that they provide other services are also possible. This may also include content generation, SEO facilities, SMM campaigning, and more which could facilitate the growth of your website for the present and the future as well. Turning your project over to a firm than to a rookie or a solo-web designer could make all the difference that you need.

Urbansoft at GITEX Technology Week this 2017

The word is out and the excitement has begun to spread, GITEX Technology Week has been on the mind and in every planner for every top IT performer in the industry. Why So!? What’s so special about this event? To start off, the event is to be conducted in the fastest growing technological hub, DUBAI, where visionaries and tech pioneers would meet to receive first-hand information on technological innovations that would change the world.

We Urbansoft, one of the leading IT consulting firm in Middle East are to be part of the event in Dubai.

  • Who are we!?

We are a Software Consulting Firm that extends a wide range of Development Services to diversified industries and establishments around the globe. We expertize in Branding, Web, Mobile Apps, uERP & Custom Product Development, Entreprise Software Development Solutions (such as Microsoft SharePoint, Oracle, J2EE, etc) and IT Resource Deployment. We have been in the business of consulting for the past 9+ years with industry best practices positioned in four international locations including the United States, Sweden, Kingdom of Bahrain and India. We work with a team of highly accomplished professionals who total to a 110+ personnel sited around the world.

Our major focus in the areas of consulting is rendered to Mobile Application Development, Enterprise Solutions, and Website design & Development.

  • Mobile Application Development:

We have been known in areas around the globe for our skill sets related to application development. We have designed and developed around 85+ apps and counting that have been globally recognized till date. With years of experience in creating large-scale, functional, engaging mobile and responsive web designs; there’s no doubt we stand out of the crowd. By following strategic design and development methods such as collection of requirements, research of competitors, auditing of existing analytics, interviews/ surveys of user experiences, and collection on engineering and design surveys; we have built lasting relationships and confidence in our customers.

  • Web Application Development:

We are a well-known web design and development organization in Bahrain and have been identified for our credibility, integrity, trustworthiness, and customer satisfaction around the globe. Designing over 500+ sites over the years has given us the required boost that we needed as a start-up firm. Using standards that are heuristic and meet international requirements we win the hearts of our customers. At Urbansoft we analyze our client requirement, and design based on the type of business they possess. Custom design that is responsive is the key to our design success.

 

Enterprise Solutions:

  • uERP:

uERP is a cloud based solution that does it all. It is user-friendly, flexible, customizable, scalable, affordable, and easy to implement. uERP by Urbansoft was developed keeping all the block holes in mind, to fill all the GAPS to ensure the TCO is met and the deployed solution is successful. It can be put to use on a mobile as well, enabling you to work anytime, anywhere. Urbansoft overlooks its competitors as the designs are based on a custom requirement which is collected through broad research.

  • Microsoft’s SharePoint:

Urbansoft has delivered collaborative working solutions which enable employees to work together, share ideas, and support a unified environment. Products such as ‘SharePoint’, ‘Office 365’ and ‘Skype for Business’ can be customized to suit your business requirements, whether you are looking for a platform to store content and share ideas, or to improve communication between colleagues. As a leading Microsoft SharePoint development company in the Kingdom of Bahrain, we offer end-to-end SharePoint Solutions starting from Consultation, Installation, Implementation, Customization and Version Migration in both desktop and cloud solutions for SharePoint versions up to 2016. Our SharePoint expert team uses industry best practices to meet your enterprise needs.

  • Custom Applications:

With the ever evolving technology and business requirements, it becomes hard to make corporate needs met through any software. Hence Urbansoft has taken on the challenge of meeting its varied client’s specific needs. Urbansoft provides design and development services that are scalable and extensible 24/7 for customers around the globe. Using custom software applications, and regular communication we reduce development cycles, and project compromise to a minimum.

Through our extensive efforts along with a strong and motivated ideology we have achieved our vision, and as a result established our operational presence abroad in countries like the United States, Europe, and the Middle East as well.

We work with an enormous amount of clients in our endeavor to meet the best of their expectations with cost effective solutions.

At GITEX this 2017 we welcome you to join us in building professional relationships and improving your technological insights. Join hands with us in being a part of GITEX Technology Week this 2017.

We look forward to meeting you there!

Content Marketing & SEO- How to Rock at Both?

As we know, SEO and content marketing work in hand to hand. Although, many people think both are different and one is superior to the other. No matter what some may say about search engines and content marketing, the truth of the matter is, both can never be separated; as one success depends on the other. To fully drive out the point, let’s define both!

SEO is a methodology of approaches, and techniques used to upsurge a number of visitors to a website to obtain a high-ranking placement in SERP. Does that sound simple? Also, there are other technical aids to position your site high enough in SERPs using specific content keywords.

When it comes to content marketing, it’s a strategic tactic fixated on creating and dispensing relevant, and consistent content to attract, answer queries, and retain your target audience with aid of SEO.

Down Below are Facts on SEO & Content Marketing:

1. No SEO without Content Marketing: Years ago, we all used to think search engines could efficiently work without content marketing. Nowadays, several entrepreneurs have come to identify the features of content in assisting SEO. Content marketing is the pillar that carries technical language to Google’s search engines to improve the ranking of businesses and make businesses visible to their target audience.

2. Stories Convert, Better than Data: Most of us love stories and I guess you do too. As we know content marketing consists of stories required for a search engine to communicate to those searching for it. When you invest your money in content marketing, your main goal is to write content that Google’s search engine will recognize and generate sales.

3. SEO without Content: SEO is not only about keywords, but it incorporates an effective and efficient pattern of content marketing to make websites effortlessly visible to users. In addition, using a content marketing team, the SEO team can gather high-quality content for optimization which helps your customers understand your brand better.

  • Although SEO and content marketing are different in meaning, both work together to benefit a company’s success, such as generating quality traffic.
  • As a marketer, if you fail to optimize your content appropriately by meeting the standards of the search engines, it would result in a waste of investment.
  • As online presence is a concern, SEO and content marketing are co-dependent. Like SEO is all about keywords and links, the absence of high-quality content on a website makes it impossible for SEO to justify success.

Instead of looking at SEO and content marketing as two different things, why not focus on utilizing both together to make your website attractive to achieve tons of traffic. The aspect of concern is not who creates the content, but what matters the most is if the content fulfills the needs of SEO.

How to Get Users Hooked On to SharePoint?

If you’re about to develop a SharePoint, or you’re already in the process of developing one, the questions you may ask yourself are; are my Share-Point features well understood my users? And, how well does my SharePoint benefit my business and my employees?

To get better answers to above questions, let’s identify what SharePoint means!

SharePoint:

It’s a platform where an organization can participate, manage documents, share information, and collaborate to improve one’s or a business’s performance. Down below we have explained how you utilize SharePoint’s features in an incredible way. Keep reading to enjoy!

  1. Make your Brand Appealing:

Your users will be super motivated to use your brand if they find it to be attractive. To make this happen, you need to create the most appealing designs for your SharePoint. Generating new designs and ideas will make your SharePoint users obsess over it.

  1. Keep SharePoint Clean:

A SharePoint with an untidy environment will be irritating and ends up creating a negative user experience for any business. To avoid such feelings, take the time to perform audits, attend to user’s feedbacks, and fix issues from your side.

  1. Train Users to Become More Effective:

Imagine a scenario where you don’t understand a task, then, there’s no way you can perform it right. Similarly, if your users lack the proper understanding of the SharePoint platform provided, including its features, its uses, and its application. It becomes difficult to make the best use of it. Therefore, endeavor to train your SharePoint users to become proficient in its usage.

  1. Be Prepared to Endure:

To enable your users to learn faster and easier, you need to exercise enough patience; so take things one step at a time, and do not be too fast with knowledge transfer. It will take a while for them to fully understand, especially when they are new to the SharePoint platform. There are a sayings “a patient dog eats the fattest meat” Therefore, be patient to achieve an excellent result.

  1. Build Excellent Information Architecture:

To build an excellent information architecture, you need to limit the number of options you present to your users; to avoid leaving them in a state of confusion. Ensure that the information is architecturally logical. Why? Firstly, SharePoint users will be able to store, collect, or locate things easily without any enquiring, and secondly, there will be a positive growth and exceptional excitement in the user’s experience.

  1. Find out User’s Needs:

As your users use SharePoint daily, they may find out new aspects or difficulties that they face in their daily use of the SharePoint platform. To enable them to perform better, you need to find out the issues they encounter on a day-to-day basis and solve them quickly.  Or a better way is to collect a feedback constantly on how they feel about the system. Feedbacks and surveys help you find the best ways to improve your platform.

The time, efforts & resources you spent to make your SharePoint employees more proficient is never wasted. It does not only benefit your employees but also helps improve your business performance. Therefore, your time starts now! Do not worry about how to make this happen. Urbansoft is here to assist you.

Why do you Need Microsoft SharePoint?

Now that’s an interesting question. Based on experiences shared by Microsoft SharePoint users, we see that MS SharePoint has up-lifted several companies, and has helped them meet their numerous objectives. To put it simply, SharePoint is a platform that organizations can use to increase the efficacy of their business processes.  Whether you operate in a large, medium or small enterprise, you need MS SharePoint for an improved and proficient business administration processes.

To better comprehend why you need MS SharePoint, let’s look at some of its benefits. In addition, we would also like to share on how you can make use of SharePoint’s propositions efficiently to improve your business to an extreme level.

  1. SharePoint for Employee Collaboration:

SharePoint platforms can connect and collaborate your employees on a single work platform, where they can have easy access to information flow, which enables them to work together. As a result, this increases employee productivity and promotes quicker decision making. MS SharePoint removes all reasons for doubt that it will be beneficial to your business as well.

  1. SharePoint to Secure Business Information:

2010 SharePoint contains a special platform through which business information of an organization can be protected from any unapproved use.  For example, permissions to sites, confidential folders, and documents are protected.  You can utilize this platform to secure your data, thereby achieving the purpose of your company’s integrity.

  1. SharePoint in Efficient Content Creation & Management:

The platform SharePoint provides flexibility, allowing business users, and content creators to generate and submit content for approval, manage content efficiently, and scheduled deployment to websites.

  1. SharePoint in Business Customization:

SharePoint programs allow you to create a unique custom feature for your team, enabling them to perform their various daily tasks efficiently, and effortlessly; helping them become even more productive than before.  Custom SharePoint helps you to organize, share and access information from any device. You can also build custom SharePoint features according to the specific needs of your business and your budget too.

  1. SharePoint as an Application:

SharePoint can be accessed as an application on a smart mobile device as well, and provides suitable user-experience. Through the benefits of an efficient user experience of the application on mobiles, your manager can utilize such services for better decision making, in turn generating quick responses to customers and employee’s requests.

  1. SharePoint in Decision Making:

SharePoint’s centralized platform integrated with business intelligence capacities is created to facilitate proficient employee access, for better business decision-making, and also, to provide suggestions and feedbacks. In addition, SharePoint stimulates multiple users to access reports, data, and KPIs from a single centralized location.

  1. SharePoint Speeds-Up Business Activities:

Through SharePoint, the day-to-day business activities like signature approval, document reviews, and approval, tracking business issues, monitoring defects, task reviews, facilities to understand your task better, and opportunities to take corrective action to defects are quickly attended to.

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