How to Improve Your Customer Service Skills?

After developing your brand, helping your brand conquer a distinct place in the market is definitely the next move.  The best way to deliver your brand is by offering the best quality services beyond your competitors.  When your audience identifies an exclusive difference in the quality of service you provide, it creates a strong feeling of trust in you when in comparison with that of your competitors. Here are some facts to help your team deliver better customer service experience that helps build a strong brand image.

  1. Improve your Customer Service Skills: Having a supportive customer analogy software isn’t enough. Providing fitting skills to help them utilize the software is worthwhile. You need to examine the skills your team already has. During your evaluation, identify the skills they lack as a team, which is necessary to complete your project successfully. This should be followed by proper training to fill in the gaps.
  2. Convert your Negative Feedback: As we are dependent on our clients, we do what is best to keep them satisfied. Without customer engagement, there can’t be sales. Customers are the kings of all businesses, thus they find the need to be treated like one. When customers are not happy with a particular service you offer, they find the urge to voice it out. No matter how rawly expressed, you must find the strength to accept the same. Make necessary adjustment tactfully with your sales and marketing team as promptly as possible.
  3. Never Ignore Social Media: The best customer experience comes from effective engagement on social networks. Nowadays, social media is a place where your audience looks forward to better engaging service since it is where they spend most of their waking hours. If you offer a strong and converting customer experience on social media, you stand the chances of generating tons of traffic and even converting them into sales. Therefore, post expressive, unique, and fresh content with images regularly to help put the cat in the bag. 😉
  4. Extend your Customer Connections: Serving your customer better in a particular aspect of your service isn’t enough. Improve your communication with them in varied areas whenever necessary. This includes having an engaging, user-friendly website. Design your site in the way you want your audience to view it. Positive looking sites which are easy to manoeuvre are spontaneously engaging, helping you keep visitors addicted to browsing. This helps create additional space for them to connect even more with your brand.
  5. Change your Service Strategy: Repeating the same strategy all the time isn’t a positive approach, and it doesn’t deliver a perpetual amiable service. You must adopt changes from time to time. Customers are unconditionally drawn to you when you reach them in a unique way. What can help!? Use automated email responses, coupled with fresh content. In fact, being alert to market changes helps you deliver better service.

At Urbansoft, we provide 24/7 support. We work through conversing, connecting, collaborating and creating. We create holistic strategies that are catered to suit each platform. Using Social+ technology we identify new audiences and opportunities, through which we increase engagement opportunities between your business and your audience. Contact us today!

5 Tips to get yourself recognized as a Web Designer

Irrespective how young or skilled you’re in the field of website development, designing the same to satisfy the appeal your visitors should be your paramount. Being a young designer, you may be discouraged at the beginning.  But practicing, and taking cues from expertise’s experiences will make you a PRO.  Now, there are some basic skills you need to understand before embarking on your designing journey. Let’s consider them!

  1. Design with Established Goals in Mind: A journey without a clear purpose or destination in mind will lead you to complex directions without a good outcome in the end. Even leaving you downcast. Web designing is an interesting task if you are aspiring to be something in life.  You must have a clear goal in mind prior and during the designing process. Whether you are designing your own site or for clients, first learn the purpose, and all that is required to reach success.
  2. Understand your Target Audience: Who are you building or designing the site for, how do they want it to look, what are their statues and how can you design the site to keep them totally engaged on their first visit? You will be able to visualize a clear picture of what they want only if you understand all their personas.
  3. Keep your Design Simple & Accessible: Regardless of how equipped you are, your website doesn’t guarantee tons of traffic when it complicated for visitors to manoeuvre through. We are not saying that you should design with scanty requirements, but you should focus on keeping it simple with all the expectations included. Furthermore, optimize key elements to be easily accessible to the users.
  4. Use the Right Content Concept: It’s always reasonable to have a clear picture of the type of content that will suit all your designs prior to initiation of the design. Why? It will help you to design appropriately and help you be pre-planned for the content as well. Content is considered to be a major factor that delivers a brand image. Using the right content suitable for your design features and settings can give a visitor the whole look and feel that imparts both a positive and a negative impression of your brand. Apart from using Web content that describes your products and services well, blog posts are also essential elements you must consider.
  5. Be Unique: Although following through steps of experts play a vital role in becoming one, it is also important to find uniqueness of your very own. This is the aspect that will help you become better than whom you follow. You could visit a strong winning sites similar to yours to collect ideas. Better still, seek the assistance of a professional web designer who will better assist you in how you could inculcate different unique designing strategies.

Urbansoft is a well-known Website Design and Development firm in Bahrain. We’re identified for our credibility, integrity, trustworthiness and customer satisfaction around the globe. We analyse our client requirement, and design based on the type of business they possess irrespective of their budget. Contact us today!

Why Give Importance to Online Marketing?

Online marketing includes SEO, SEM, Email Marketing, Content Marketing and Social Media Marketing. The lives of many brands has changed for the better as a result of digital marketing. This is as it happens to be the fastest way to get a hold of a desired customer. Below are some reasons why you shouldn’t take your eye off digital marketing.

  • Online Marketing is Inexpensive: Online marketing helps you breathe life into your pockets. If you have tried marketing a product through a retail outlet and then probably online, you’d see the difference in the money spent. While hitting the market at a physical retail outlet the costs implied for that of property maintenance and rental is by no way low-priced in comparison with online marketing. Besides this, there’s the pressing situation in which you have to stock up the shelves and windows of the store with the product to meet a positive shopping experience for your customer. Using online marketing you can lower your inventory costs, and allows you to order stock in line with demand, instead of ordering it in anticipation of demand.
  • Online Marketing Offers a Customized Advertising Approach: Online marketing helps you personalize offers based on customer requirement gathered through their online shopping history. This results in better conversion ratios as they are targeted offers placed on customer interests. This information can be gathered by careful study of the webpages visited and product information collected by potential customers. Besides this, there’s another trick up your sleeve that you can put to use, i.e, cross-selling campaigns. Using cross-selling campaigns planned based on information collected from tracking webpage visits, you hit the nail on the head where customer engagement is concerned. This results in a BINGO! as your customer is cornered into buying the item on sale. Why struggle to make a sale, while you can lure customers and influence them to buy from you. (I wish I had an ‘EVIL SMILEY’ to put here ;))
  • Helps Reach More People: With the invent of the Internet and other technological gizmos, the aspect of time and location has definitely diminished. With online marketing, there are no barriers in relation to distance and time. Who needs to go local when you can go global? Now sell products and services in local areas and beyond through Online Marketing. With this widespread reach, you get to market to a wider audience within the country and abroad.

If you are looking for experts who can make the above happen, Urbansoft works with a team of Digital Marketers who specialize in SEO Services, Email Marketing, Content Marketing, and Social Media Marketing. Contact us today!

How to Improve the Content Quality for Your Website

Content and SEO work hand to hand. You cannot post content without effectively optimising them for search engines and expect them to be read. When your content is uniquely and properly optimized, it gives a beautiful outlook not just for the search engines, but for your readers as well. Promoting the same through SEO brings more visitors to a website, enabling them to read the content and see what you offer. Today, we will consider some simple ways to help you improve your content for your site

  1. Research on Most Searched for Keywords: Don’t be too eager to post your content, take your time to find out the most searchable keywords relating to the services or products you want to be identified for. After fishing them out, use them appropriately to make your piece stand out.

Tips on collecting keywords;

  • Identify content titles that your customers will find appealing and useful
  • Ensure that the content titles match the terms your audience use to find your products or services
  • Use tools such as a Webmaster Tools account
  • Search for relevant terms with a very high Click through Rates (CTR)
  • Optimize them throughout your blog and the web content describing your product and services.
  1. Build your Blog Constantly: Don’t forget that blogs are the backbone of SEO. Blogs are some of the key elements that facilitate search engines to act in favour of your business. For this reason, building powerful content and keeping them updated for SEO will keep your brand image on the move.
  2. Website Updates: Updating your site with keywords shouldn’t be considered as a one-time task. It is a regular requirement that needs to be met. As keyword rankings change with visitor searches on search engines, it is required that you update your website with the change from time to time. Whether you operate a corporate website or online outlet, you must update the same with the latest technologies along with market demands contents to drag your audience’s attention.
  3. Make Content Navigation friendly: Start off by understanding the path of navigation that you’d like your visitor to use. In your content piece use corresponding links that carefully guide the reader through your website, just as you give them a walkthrough at your presentation. This can be done by building a navigation path using text links throughout your website.
  4. Evaluate your Progress: To track your success, search engines offer data in the form of analytics metrics. Evaluate your progress by tracking all your effort with a web analytics software. Although you can use other alternatives, using Google Analytics is free, and makes tracking very easy. The primary reason for measuring your progress is to identify the areas you’d want to improve on.

Urbansoft works to benefit as many business owners in SEO as possible. We have grown step by step into an established SEO provider by helping small and big business owners achieve their goals. With proven records that have helped companies rank on the first page of Google for both National and Local keywords; Urbansoft has proved to be the best on the best in SEO services. Contact us now!

5 Reasons you Need Blog Marketing

Blog or content marketing is one important factor no one can avoid if you are talking about digital marketing. Writing and updating blogs constantly keep your audience informed, helps attract new customers, and retain them as well. The more effective and exceptional your blogs are, the more success you achieve in terms of gathering customers. If you haven’t employed a blog marketing expert yet, here are 6 reasons for you to get started!

  1. Blogs Marketing is Cost-Effective: Social media platforms are free to be used by everyone. If you’re an expert in writing blogs, you are good to go. Your ability to strategize blogs to achieve recognition by your target audience is equally significant. All these activities are economical and easy to run if you have the right helping hand. It’s like having an expert to manage and maintain your online activities.
  2. Opportunity to prove your Expertise: Every potential client likes to see proof of expertise or required skill before entrusting their project to any company. A blog is the best way to express and showcase what you got. You can’t be hiding your skills, brand, values and expect your audience to run after you. That doesn’t happen anymore, only if you are the only one in the market. Therefore, tell the world what you do in order to keep them engaged in your service at all times.
  3. Create Trust & Credibility: It’s only when your clients have trust in the product or services you provide that your business can progress. Creating trust is one step you should never undermine if you want your clients to build trust in your brand. Content marketing is the best ways to create trust in your clients ASAP. When your content meets the demands of your customers, they are automatically triggered to act in favour of your business.
  4. Acts as a Backbone to SEO: If you have a website or web page you want searchers to locate, blogs will help you. It’s the main reason why Google considers business and make them easily visible to its users. If your website or business is not on the first page of Google, you are missing out. You must take the effort to write fresh blogs regularly, strategies them, and optimize the same with the most searchable keywords for search engines.
  5. Increases Conversion Rate: When you maintain digital activities without let up, you stand the chance of generating loads of traffic and converting them to sales. When people read your post, they collect information to serve their purpose while you use the opportunity to expose your professional skill at the very same time. This in turn boosts your brand image.

At Urbansoft, our Digital Marketing Services include SEO services, SEM services, Social Media Management, Email Marketing & Content Marketing, and Social Media Marketing. Contact us now!

Starting a WordPress Web Design Business!? – Tips to Consider

WordPress is a web design platform that helps promote loads of websites in generating traffic. Being so, there’s no doubt that the platform is regarded as the fastest web platform for building, supporting content management systems, and increasing traffic. It takes expert insight in the platform WordPress to decide how strong and quickly you can build a website that develops a business that rocks the market. Here are some tips to reflect on before starting a WordPress web design business

  1. Determine Overall Cost: Whether you’re a starter or experienced in the field of designing, it’s vital you calculate and estimate your design cost. That will depend on the size of the business you want to start or work on. This does not mean you should spend all days counting fingers. J You could start your estimation by considering the most critical aspect of the business development down to the end.
  2. Create a Website Platform: “Seeing in believing”. Only when your clients see evidence of an appealing website, can they be motivated to handout their project to you. For this reason, create, design, and regularly maintain a website that is good and solid enough to engage all your clients. People make decisions based on how a website stands out in the world market.
  3. Make a Backup: Your entire investment is vital, and needs to be backed up. Protect your data to defend your business. When your work is lost, backup software will help you recover them. Moreover, test your backup system to see if it’s actually backing your work because when your backup fails, it’s the same as not having any.
  4. Schedule Tasks: By scheduling tasks you promote the speed of work. Never assume that you can do the work at your convenience. If you do, you will either burden yourself or delay your work. Instead, plan, and set a timeframe for completion of each task. For example, set a chart that help you schedule time for checking and sending emails, taking client calls, conversing and keeping up-to-date with other experts, etc.
  5. Specify your Rates: Set a standard rate to operate on. The nature of the business or project determines the charges you can set on the same. However, it’s always better to price out projects based on the standard rates as this helps keep customers comfortable. You wouldn’t want to put a price or an offer up, and charge someone extensively when they decide to do business with you. This will affect client moral.
  6. Make Yourself Known: It will be a waste of investment when your target customers are left uninformed about your business. Spread your business stories to speed up traffic. Utilize different digital marketing platforms to promote your services.
  7. Seek Expert Assistance: Avoid the situation of been jack of all trades and master of none. Seek expert assistance. For two good heads are better that one. You will need effective tips from SEO specialists, content strategist and more to help you flourish in your developing web design business.

At Urbansoft, we analyze our client requirement and design based on the type of business they possess. Custom design that is responsive is the key to our design success. Contact us now!

5 Roles in Content Development

In the world of content marketing, there are several roles to bear in mind to create perfect content.  A business that doesn’t have a proper content development structure may result in a weak content production, in turn affecting business outputs. On the other hand, by knowing who is liable for each task during the process of development, happens to be the mainstay for creating strong and resourceful content. Whether you are looking to share your content development responsibilities or not; understanding each role will give you an idea of the standardized process included while constructing engaging content. Let’s consider them in order.

  1. Idea Contribution: An idea makes way to a beginning. A strong idea will keep your mind flowing on the path to content success. But without a good idea relating to the topic you want to create, thoughts can wander and keep you pondering. Idea contributors usually never run out of content concepts, since they have clear and logical knowledge on the same. They possess skills and strategies that could provide you with tips to carry on.

Tips to generate good content ideas:

  • Decide on the topic.
  • Read other related articles.
  • Understand your readers.
  • Don’t capitalize on keywords.
  • Understand your product or service.
  • Revise your ideas, and make the needed adjustments.
  1. Content Creation: After gathering the ideal idea, it’s followed by writing. For your write-up to be read and for it to create an engagement with your customers, keep them in your mind while you write. Adopt different content tactics and ensure you know how to integrate each strategy into your piece as you play along with your writing skills. Don’t edit while writing, to avoid losing track of the idea at hand.
  2. Content Editing: The next step is removing the unwanted data and keeping the required. Take caution to avoid removing relevant information. A content editor demands the responsibility of correcting the story created by the content writer before it is published for readers view.
  3. Audience Management: This role’s focus is on monitoring the journey of your target audience. It also involves identifying the platform to reach the target customer and making the choice of time to feed the audience with that information. In some firms, these roles are usually carried out by a professional ‘call director’ of the audience. He /she ensures that the content is created in a way that the audience would recognize it to be appealing. In addition to this, if there are any changes in the market demand, content is altered to meet the requests of the industry.
  4. SEO Strategy: For where there are SEO strategists, content must be found. They are responsible for providing the exact keywords to apprize your content. Furthermore, they ensure that the content is optimized for search engines to enable it to achieve proper ranking.

Urbansoft’s team, works through conversing, connecting, collaborating and creating. We create holistic strategies that are catered to suit each platform. Using Social+ technology we identify new audiences and opportunities. We increase engagement opportunities between your business and your audience. We track emotional sentiments and develop foundational insights to increase social media engagement efforts. We are here to help you! Contact us now.

4 Simple ways to Use Affiliate Marketing to Make Money Online

While looking for better ways to make money, affiliation marketing turns out to be a good option. By using affiliation marketing, you have various opportunities of promoting many businesses beyond your reach. For better understanding, let us take a closer look at what affiliate marketing is all about.

Affiliate marketing is a type of marketing through which you are paid a commission for helping firms to generate traffic for their business. Through this method of marketing, you don’t need to sell any product or services. All you need to do is link a product or service to your site or third-party sites, to help redirect visitors to their products and services. Each lead you acquired by a link from your website, you earn money. Here are 4 easy ways to get started!

  1. Build your Website: The first step you need to take is to create a website. With a website, you have opportunities to link to the products or services you intend to promote. For a start, you can start with a simple attractive affordable site, which can be improved in time.
  2. Choose a Brand to Promote: While choosing the product or service to link to, ensure to select thoughtfully. Picking numerous brands may put you in the state of confusion, which may end in an awkward promotion along the way. Avoid being Jack of all trades and master of none. Select a few brands that can win you the market. Conduct a thorough research on these products to check the level of their demands. Then select wisely.
  3. Use Different Sources: To generate tons of traffic to your advertiser site, don’t rely only on your site. Post your ad link on different traffic sites to enable you to promote products all at the same time. The more traffic you generate, the more the ranking quotient is added to you.
  4. Use Relevant Content: The best way to promote these products or services is by posting valuable content for your visitors to read. The content should be constructed based on the likeness of the audience you’re targeting. Include the story of the brand you are promoting. Encourage them to click on the link to see more on the website. A fresh blog must be posted frequently to give your customers a fresh picture of your products or services.
  5. Optimize your Blog: With the aid of search engines, you need to optimize your blog so that it can be easily found by visitors. Seek the backing of Urbansoft’s expert team to take your business to number one in the ranking of Google’s search results.

At Urbansoft, we create search engine friendly designs that do not drown you in a sea of your competitors. Using unique SEO skills, we make sure your site(s) rank high and reach the top of search engines. Being custom designed that are also responsive, we additionally incorporate sophisticated designing proficiency on discussion with our team of SEO experts.

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