Social Media Management – Posting on Social Media Platforms at the Right Time

We all know the importance of proper social media management, which is not just getting content on the page; but actually increasing target audience engagement. Besides posting the right content and targeting the right audience, it’s important that you perform your postings at the right time. Since your visitors and followers like to browse through social media sites at hours that are convenient to them; you will have to make sure that your posts make it to the top of their page, rather than just making it on their page and going unread. If you take the extra effort to share your info at a time when your viewers use these platforms, you’ll be able to see the increase in traffic. Since timing can be that important, let’s look at the various timings to put your posts up on a social networking site.

 

Facebook:

Days:

  • People tend to be away from work and more on Facebook toward the end of the week, focusing more on FB on Thursdays and Fridays.
  •  The rate of engagement falls 3.5% lower than the normal rate of engagement on Mondays to Wednesdays.
  • User responses are 10% more on Fridays.

Time:

  • The best time to put up a post will be during the early parts of the afternoon, focusing between 1 pm -3 pm.

To get to know better about your target audience and to plan your timings, it would be best to Fan page Karma.

 

Twitter:

Days:

  •  The best days to send a Tweet from B2B would be between Monday to Friday, and for B2C would be Saturdays and Sundays.
  • A 14% hike in response is seen when you tweet conversations and message from B2B.
  • With reports from Dan Zarrella, there is a 17% increase in Brand recognition on the weekends, with respects to Tweets from B2C.
  •  CTRs and Engagements recognize peaks on Wednesdays and weekends.

Time:

  • CTR: 12pm and 6pm
  • Retweets: 5 pm
  • These are supposedly the best time to Tweet as these are the times at which people are looking for some relaxation from work during breaks or traveling on their way home.

 

Linkedin:

Days:

  • The best days to post on LinkedIn would be on Tuesdays, Wednesdays, and Thursdays.

Time:

  • All business hours are good times to make a post on LinkedIn.
  • According to AddThis, you receive the most shares and clicks on Tuesdays between 10 am- 11 am.
  • LinkedIn is rated as one of the top resources to generate leads in the B2B market.
  • The best times to concentrate on posting in LinkedIn would be 7am-8am and 5pm-6pm, and the worst productive days would be Monday and Friday.

 

Pinterest:

  • Day: Saturday.
  • Time: 8pm- 11pm.
  • Based on updates from Fannit, the best days and time to pin would be on a Saturday, between 2am-4pm and 8 pm- 11 pm.
  • Based on inputs from 10Alike, the best times to pin would be 2pm-4pm EST and 8 pm -1 am EST.
  • Inputs from SEJ read that activity hikes around about 9 pm.
  • The peak times noted for Friday is 3 pm, if you are focusing on a fashion or a retail company.

 

Google+:

  • The best days to post for Google+ are business days and focusing on time between 9am-11am.
  • According to Buffer, the best time to post on Google+ would be during the latter part of the mornings.
  • If you want to be accurate with your post times, you could use the option Timing+ to get the necessary timing based on your target audience.

Hope you had a good read.

Contact Urbansoft for assistance on getting ahead in your business. Read more on our Services, Products and Offer Packages here.

Enjoy Your Day!

 

7 Reasons for adding a Content Management System to your Website

Here are a few compelling reasons why you must get a Content Management System for your website.

  1. For Search Engine priority:

Like people, even search engines have become choosy, they love evaluating fresh content on existing websites. The purpose of having a content management system is to create and easily add new content or change existing content. Search engines are inanimate choosers more like your kids at dinner time, they evaluate the content on various variables and “fresh content” happens to be at the top of the page. A content management system makes you the boss of the pages on your website.

  1. Change over a period of Time:

Everybody changes over time, visually and emotionally, likewise as you grow your business grows. It’s important to let people know what exactly you are catering to in the industry. Let’s think for a moment, “Do I really need to go to the developer again to make changes on my site, when there’s an option of doing it myself whenever and wherever I need?”

  1. Flexibility of CMS:

Content Management Systems are specially designed in a way to make necessary changes at any time, for “n” number of times. It makes it seem so easy to add pages for blogs, testimonials, events you choose to advertise for, galleries to promote present businesses, and much more if you have the imagination and the skill to grow, why not even invent something new and add it to your site.

  1. Evolution:

CMS is never stagnant, if you have used it today, it might not be the same tomorrow. CMS is sophisticated it evolves over time. No technical Knowhow: You just need to know how to insert your content. This does not require you to have knowledge in custom coding such as HTML, CSS, or PHP. It’s just as simple as posting an article/status on Facebook.

  1.   Access Restrictions:

You as an owner get to choose the access that your employees get to use on CMS. If a particular person only does blogs then you can restrict his/ her access to the same. And if another does only newsletters, the same can be done for the other as well. CMS is absolutely resourceful.

  1. User-Friendly:

Bored of the pictures on your website, just post a few new ones then, noted a silly spelling mistake on your content? Make a quick fix using the characters as easily as you use them on the MS word. You need not hang on to the thought that something has to be changed, but you need the assistance of the developer to do it. To add to all these special features, CMS can be updated from anywhere, at home, in your office or on the way to work, or on your tablet.

  1. Work flexibly:

As already stated, it’s user-friendly; no need to break your head on it. It’s as easy as using MS word or exploring the internet. So make CMS your choice and supersede others in your business.

Contact Urbansoft for assistance on getting ahead in your business. Read more on our Services, Products and Offer Packages here.

Have a good day!

How to Increase your Web Presence?

We all live in a world that revolves around WORK, WORK, and WORK and there’s only so much time in a day where you can get things done. So here are a few challenges that you can put yourself to that could make a difference in your web presence, without taking a chunk of time out of your day.

Creating your Google Plus Page:

Google Plus is a wonderful way to increase a web presence. Most companies do create a page, but very few of them use it, and another half of them rarely create a page that works. Just as in Google Places, G+ also allows you to add links to your page. There is a huge scheme revolving around the use of G+ pages. Not all know that if you have a Google account you also have a G+ account. Using this, Google plans to tailor searches that match the interests of the individual. For example, Friend 1 is interested in a business, and friend 2 who happens to share the same circle as friend 1 get indirectly exposed to the same business as well. This increases your exposure a ton, without even trying too hard. G+ is one place where you can create community pages where you could share blogs of similar interest that get the word about you out and also help increase +1s.

Create a Google Places Account or Just Claim it:

Well, most things in life don’t come to you, you just have to either grab it for yourself or create the opportunity. Google Places is that one thing that is constantly changing. Claim a place and enter a company description. Here in your description, you get to add a link that directs to your page as well. Make sure you add the right keywords that lead users to your site. Next, add three images and claim your business listings, and don’t forget to link your page to your G+ page.

Schedule Posts in Social Media Platforms:

Collect information, this can be from your calendar on events that you’d be attending, content designed for your corporate, or news or blogs that you have recently read that will help promote your business. Now categorize them and prioritize them on a platform that helps post such information on your Social Media Platforms. You can try tools such as Hootsuite as well which will help reduce the complexity of having to post them online individually on every platform.

Follow Other Businesses:

Go on a hunt and find companies that are in the same industry who are sharing fresh ideas you think are good. Make sure you are not following a competitor. The idea is to share the same fan base they have. Also, don’t feel shy to congratulate companies on recent accomplishments as well. It wouldn’t hurt to let people know that you exist in the industry.

SEO:

Make sure you are in tune with tools that help optimize your site. You can’t do it all overnight, instead, try to focus on one page at a time. So pick your page for the day, make sure it’s running smoothly, then add a three-word or a large key-phrase on the page as many times as possible. Now add the same to the Titles and the Meta Tags as well. If you follow the same every day, you’d have a completely optimized website in no time.

Hope this makes a difference and gets you a step ahead in your web presence. Contact Urbansoft for assistance on getting ahead on the Web!

Read more on our Services, Products and Offer Packages here.

 

 

HRMS – How can it make you Achieve Return on Investment!?

Many small to medium-sized businesses tend to overlook the use of an HR software in their management program. Well, this is a result of cost-cutting and issues related to investment. But, when carefully considered, one could make the right choice by choosing a software that is customized to meet your unique requirements. Let’s take a closer look at what a Human Resource Management Software can do for you.

  • Enhanced Decision-Making:

Most areas that any recruitment authority or employee management officer goes wrong is when the necessary data or records aren’t available at hand. A quality HR software allows you to update and monitor the important aspects that relate to Human Resource Management.

  • Increase in Productivity:

Manual records handling is not only outdated but, is time-consuming as well. Using a software system can help save time as employee inquiries that can hog most of an HR manager’s time. An HR software provides an opportunity for self-service by employees, saving time on both ends from moving back and forth. It also saves time and improves the effectiveness of a recruitment process by effective monitoring of a procedure step by step. All these aspects favor productivity gains.

  • Measurable Return on Investment:

Though investment in software is considered highly expensive, the initial expenditure always ends up favoring ROI. It helps to calculate, monitor, and adjust requirements to meet your business needs, helps you cut down on internal costs, and increases returns. Most of the hard work is calculatively and precisely carried out by the software itself allowing you to just monitor and decide.

  • Effective Business Management:

The benefits of owning an HR software is that it can facilitate and streamline business management as well. This can be done by linking the software to external software, such as an accounting and reporting software as well. As most software are equipped with modules that can be included based on custom design, any such software can facilitate business management as well.

  • Increased Security:

Reduce in paperwork using software can help you increase security as well. Security at firms has become the most important aspect of concern. Looking for ways to minimize a security breach is the wisest and most required step in limiting security risks.

If you are interested in understanding the features of our HRMS tool, you might want to take a look at our trial version.

Please do feel free to contact us if you are looking for an effective Human Resource Management Software that fits well into your budget.

How to Understand your Customer Better!?

That’s a difficult question. There are even times when I cant understand my teen niece or my two-year-old, and we live in under the same roof. 😉 We’ll though girls and teens are really hard to figure out, customers, on the other hand, are a lot easier, though others might consider it contradictory. Anyways, my key to understanding my customer is to anticipate needs and to exceed their expectation. To help you get a closer understanding of what is being discussed, here are a few tips you can put to use.

  • Ask Questions:

The key to getting to know someone is by asking more questions. Though in this case you can’t just approach a stranger and start asking, you might want to use information that you have tapped into using a registration form or such. Another way to go about things would involve understanding their demographics and psychographics.

This would include understanding if they were male/ female, single or married, age group, with or without children, where they live, and what they do for a living. Getting a little-added information on their lifestyle also helps understand what they can and can’t afford. Once you’ve understood that part you could put together customer profiles.

Here’s how you set up customer profiles:

  • A couple in their 30’s with no Kids, living in Seattle, coping with employment.
  • A married mother of three in Richmond who is a stay-at-home parent and has a total family income of less than $60,000 per year.

 

  • Customer’s View of Your Business:

It’s important for you to understand what your customers think of your business. Getting online and running surveys or measurement of customer sentiments on a campaign is a way to understand your customer and how your campaign would fair even before it ends. Regular surveying and calculation of customer sentiments online will help you understand both the good and the bad sentiments that a customer has towards your company. If you don’t analyze this, you will miss out on the major question as to why you are losing customers to your competitors.

  • Understanding Customer’s Needs:

The real way to get close to anybody for that matter is by understanding their needs and catering to them alike. Taking control of understanding the customer’s most pressing issues and meeting those is the basis for solving their problems. Some might be looking for ways to develop a brand, while some a better lifestyle or ways to start a business. No matter the issue, you could always find a queue to the same in their information.

Catering specifically to your customer’s need will give you all the credibility you need in the eyes of your customer. Making sure that quality is achieved in the process will also help you retain and find newer customers on the go.

At Urbansoft we work with a team of specialists who are experts at gathering customer requirements and helping brands full fill their brand credibility. Please contact us if you are looking for any service assistance in making your business go global.

Interesting Concepts to Market your Business During the Holidays

The Holidays have just gone by, but thinking to myself as to how best I could have used this season to benefit my business made me come up with these ideas. Santa though loved does put that kink in the production and turnover during December and early January. Here are a few ideas to keep both your target audience and your business output going even during the break of the year. Let’s hope that the next break brings you all the luck you have purchased using the holiday season as a scapegoat. J

  • Boost Your Service Using the Weather as an Excuse:

In most countries around the globe this holiday season is when you get the most visitors with the worst weather. Most situations such as these people are more focused spending money on gifts and holding cocktail parties for friends and family. Though the service you provide may be out of focus for the season, there are always windows to peep into the lives of your target customers. How!? Well, for service providers or for appliance vendors, here’s a tip; “Use the opportunity to provide a free maintenance (furnaces, heaters etc.) for every product bought at the store”. Others could also use complementary services such as snowplow services to help spread brand recognition while making your customers feel the warmth of the Christmas Love 😉 For branding and marketing firms, well I am sure you’ve already got your hands full for the season 🙂

  • Promote Donations:

This is the season of giving as we all know. Using the opportunity to share what you have while you promote your brand as well, will give you an edge over your competitors in the future. One way to do so is to select the charity firm that you want to donate to, along with products or services that you offer for free to promote them as well Coverage of the same with a Press Release and with a few posts on Social Media, you’ll get all the showcase that you need, benefiting both sides in the process (Corporate Social Responsibility).

  • Use Images to Embrace the Season:

This is the best time to showcase your brand on social media. The season itself is full of excitement and using the opportunity to showcase holiday themed visuals on Instagram, Pinterest, Twitter and Facebook can get you more likes and visits that you need. Twitter’s new feature which promotes photos to pop up directly on a customer’s Twitter feed is all that you need to get all the attention. Use this feature to upload eye-catching, holiday-themed images to grab the attention of those roving eyes.

Using exiting Christmas post’s such as “Are you interested in Carolling!?” “Are you still out Shopping!? Guilty or NOT!” “Who do you think is on Santa’s Naughty List!? Tag a friend!” Posts such as these will get your posts shared and re-shared like a bomb!! This will also help to create activity on your page helping you gain traffic. You can do more, “Set up a lucky draw and announce the winner of the New Year!” all these small but intriguing posts will get your traffic swarming in.

Remember the season is not what you’ve got to sell, but, what you have to give. So give all that you have of that holiday spirit and keep your customers engaged.

So what is the best marketing strategy you’d like to develop this holiday season? Not sitting back this holiday season and letting the retailers have all the fun. If you are looking for assistance in Digital Marketing, don’t forget to give Urbansoft a shout!

 

 

How to Add Personality to your Sales Process!?

Do know what makes the most important quality in a sales person!? Not just a striking appearance, but a positive personality that can bring more than a constructive business proposal to the table is all that matters. Here we have put together a few tricks to use while creating that email to make that remarkable impression. Hope that they bring life to your emails.

  • Make yourself stand out of the crowd:

Choose selective taglines to add in your email or in the subject of your email to help the reader refresh their memory. This could also be a joke! J Nothing reaches a person’s mind quicker than a joke that they got to laugh about. Once you’ve made that impression, discussing business is just a piece of cake. Remember that building relationships is the key to developing a business and making it a success.

  • Give More Attention to The Other Party:

Though you are trying to sell a product or a service, your first and foremost goal is to provide the necessary attention on the party spoken to than on yourself and the goals that you are looking to achieve. While drafting your email be careful not to use the word I more than once. Instead, initiate the discussion showing appreciation to the clients work in the past or present and how you’d love to create opportunities to help them develop their standards. Or on a first time introductory basis, you could make out a casual email stating that you’ve filled out a contact form to have a discussion and you are looking forward to making an acquaintance on the same.

  • Make it Sound More HUMAN!!

Instead of taking a more professional tone, choose to speak more casually about yourself adding a few minor details about yourself as a professional and what has attracted you towards the business of ‘X’.  Try not to be a surgeon and go straight for the chainsaw that cuts open a skull or removes a bone. Sharing a little bit of information on yourself helps to create a human touch giving you the clearance you need to take the BUSINESS relationship further. Always remember the purpose of the email is to make a sale and not to go overboard in sharing more than required. Remember, you are not canvasing yourself for a date ;), but looking for business prospects….. 😀

  • Do your Research:

Try to spend some time to analyse your prospect collecting as much of information as you can. But, that’s a ‘BIG BUT’, do not go overboard while discussing information in the email. There’s a thin line between being a researcher and a stalker. J Don’t creep out your prospect. Instead, you could use the opportunity to congratulate the person or company on their latest PROFESSIONAL achievements and say that you look forward to meeting or even being such a fine person in the long run.

Hope you enjoyed your read, and stay tuned with Urbansoft for more updates on dealing with matters in the professional world. 😉

Till then it’s Bye! Bye!

 

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