How to streamline your Team in Meeting Company Goals?

Every organization is solely dependent on their employees to achieve their desired goals. These goals can only attain success if its employees are kept happy. Some firms focus more on the completion of a project, ignoring to support the force behind the achievement. The truth of the matter is that every successful project depends upon the team that work son it. Thus, an employee is not to be overlooked.

In today’s article, we have explained a few areas you could focus on to help your project team feel the sense of belongingness when they attempt to succeed in any given project.

1. Define & Communicate Your Goals:

The foremost step you need to take is to determine and set your business goal. Then communicate your set of goals clearly to the teams concerned, and ensure that they understand the same. If they understand the road they are about to embark on, that will help them in carrying out the project successfully down to the end.

2. Increase Team Collaboration:

When there is a system to support your team’s activities, their work will be easier to perform. HRIS or Microsoft share-point is a very good option to select from. It will allow your employees to easily perform their tasks and work as a team. The system promotes easy information flow, easy monitoring, reduces errors in projects, and makes your employees feel at ease.

3. Monitor the Work in Progress:

It’s not wise to wait until the project ends before evaluation. Monitor and evaluate each step of the project to avoid repeated work and the issue of exceeding your client’s project time frame. Ensure that the work they are doing is quality of quality. During your monitoring, if there is any need for further training, do the needful.

4. Encourage Easy Flow of Communication:

An Easy flow of communication is the key to achieve a successful business. As a project manager or a leader, you need to make yourself easily approachable so that the team can feel unrestricted to ask questions. To work according to the plan, you must have a strong person to help coordinate your team. A coordinator should be able to analyse and identify when the team is lacking skills required to perform their work. He should also take the initiative to raise a request to train such a person.

5. Boost Your Team:

Never focus only on the result that your teams will provide but also look into the effort they have put in to make your work a progressive one. Recognize your team’s efforts and reward them accordingly following an evaluation of their performance. This will motivate them to do more to achieve a better outcome.

Utilizing Microsoft technology, Urbansoft delivers collaborative working solutions which enable employees to work together, share ideas, and support a unified environment. Products such as SharePoint, Office 365 and Skype for Business can be customized to suit your business requirements, whether you are looking for a platform to store content and share ideas, or to improve communication between colleagues. Contact us now!

 

How to Nurture your Brand’s Mobile Reputation?

A mobile presence is an extension of your brand, and no brand can stand in a competitive market without a strong reputation in place. One way to boost your brand reputation is by monitoring and managing your mobile app’s performance. Whether you operate in a small, medium or large business, online or physical outlet, managing your brand reputation shows your target audience that you can be trusted to deliver the best brand

Mobile App Content:

All mobile apps have content defining a brand’s features. When this content is not managed and monitored, it could drive the mind of the users to view your product or service as weak, even leaving behind a negative feedback; and, if action is not taken immediately, it could harm the existence of your brand as bad news moves like whispers in the wind.

Based on our experience at Urbansoft, in the areas of mobile application development services, we have identified a few strategies that could help you manage and maintain a sturdy brand reputation by using mobiles.

1. Set Listening Tools:

Customers are the king of all markets, and because of that sometimes they expect more than what you have to offer. However, after your mobile app development, do not launch your entire product instantly. Do what is called sample testing with your users. This means that the app is tried out on a bunch of selective customers. If the results of the experience are good, you get to launch them on a large scale.

2. Encourage Buyers’ Ratings & Reviews:

Customer’s review and ratings have a positive and negative impact on your business. There is no way you can stop your audience from expressing how they feel about your products or services. Although, when you manage your online activities well, you stand the chance of avoiding or minimizing negative feedbacks and bad ranking on your app.

3. Build a Strong Brand Reputation:

Many companies fall prey to the misconception that relying on their brand name is a justifiable strategy to engage their audience. However, there is more to that. The best way to build and incorporate an effective brand reputation is through combined efforts such as SMM, SEM, content creation, etc.

How to Manage Negative Feedbacks:

  • Inspire your audience to give positive reviews
  • Create and build strategies for responding to a negative response
  • Work on your customer’s expectations to make things right.
  • Highlight the positive reviews making them prominent enough to be seen by your existing customers and potential buyers
  • Give attention to your content before posting them
  • Inform your customers when adjustments are made to serve them better

Urbansoft is known as a leading Web and Mobile App Development company in Bahrain. With years of experience in creating large-scale, functional, and engaging mobile and responsive web designs. Contact us for assistance today!

 

How to Keep your Website Up- to-Date with Content?

A good and well-built business website contains several elements that keep it moving. These elements can help you reach your goals only when they are cared for. Just as an attractive please of cloth when used every day without maintenance will soon wear out, similarly, if you deny your site new updates, it will dull your visitors allowing them to look for other alternatives. The question now is; how should you keep your website updated? Check out some of Urbansoft’s suggestions below!

  1. Create Fresh Content:

What is fresh content? In SEO terminology, it refers to giving new life to content.  According to standards set by Search Engines, it is only when your web content is fresh, unique and appealing that the same will occupy a better position in search results. Therefore ensure that you write meaningful and fresh content that can answer your audience’s curiosity.

  Tips to writing fresh content:

  • Fish out the current market trends: Market demands, and customer preferences do change. Before writing each content, conduct a quick search on what your target audience is searching for at that period of time.
  • Use a fresh arrangement: using the same format to present your stories will bore your clients in no time. Ensure that you use a different format for each content.
  • Use fresh ideas: you could plan and map your strategies and ideas and make use of them at any time when there is a need. Though you might want to keep them in mind, you might just fail to store all information at a time, in this case, penning them down would make a difference when you run out of ideas.
  • Create Catchy Headlines: A striking title with meaningful subtitles that help the reader grasp the information at a go is all that you need.
  • Make it simple and understandable: Every aspect of your content starting from the main headings down to the conclusion must be easy to grasp.

2. Posting Schedule: Another question is, how often should I put out a post? Regular posting of content is the basic to business happiness. To set things up like clockwork, ensure that your content is ready prior to the time of the next post.

3. Evaluate your Content Performance: All efforts without measurement will be hard to analyse in the long run. What do we mean? If you’re only pushing content to your web or social media platforms without checking if they’re really serving the purpose of your efforts, you may be wasting your time and resources. Instead, you can use the testing tool in Google’s Analytics to evaluate the newly generated leads based on the content updated.  Then, follow them up and make sure they turn into a sale. Furthermore, it gives you the opportunity to improve your content and alter the same according to your customer reach.

Our Digital Marketing Services include SEO Services, SEM Services, Social Media Management, Email Marketing, Content Marketing, and Social Media Marketing. Seek Urbansoft’s expert advice on the services today!

 

SharePoint Pros and Cons to Boost your Business

As businesses grow the work at hand increases as well, making an organization view the work that’s piling up as tedious to perform. But, with SharePoint implemented throughout your organization, it makes scheduling and implementation easier, allowing your employees to make the best of the work at hand, irrespective of the amount of task. Though there are many pros that SharePoint offers, there are a few areas where the platform lags behind. Thanks to the regular updates from Microsoft, it helps the cons stay at bay. Let’s take a look at a few facts on the same below.

  1. Easy Accessibility:

SharePoint enables teams to stay connected and on the schedule of their concerned tasks. It permits access to information easily and helps the team in discussions with each other making them more effective and prompt. In addition, it helps generate excellent output, enhances quality performance and minimizes errors that would have occurred without the software in place.

  1. Incessant Updates:

 Microsoft consistently modernizes SharePoint platforms so as to meet the changing demands of the everyday market. For example, the 2010 version of SharePoint empowers employees by allowing them to have accurate access to any information they need from any location and from several different locations at the same time.  The 2016 version allows you to navigate your SharePoint sites, rename files, create new files, send messages, view links to sites from your firm, post content, upload, share files, sync any file, and much more.

  1. Increases Security and Back-Up:

If you’re using SharePoint in your company, don’t be worried about securing your confidential data. SharePoint allows only certain individuals to have complete authorization to specific areas of the intranet, avoiding confidential data from being leaked out, or misplaced. If your present system lacks this features, contact specialist for assistance.

  1. Provides a Reliable System:

To minimize the ups and down involved during installation and implementation of SharePoint, Microsoft has a trustworthy and well-managed system which allows Office 365 to be set-up, and operated effectively and easily.

 

   SharePoint and Its Cons:

  1. Requires Proficient Assistance:

To get the right software fitting to achieve your organization’s goal, you must hire the right expert to set it up, even when there is need to upgrade your system and its additional features. Hiring a genuine expert can be pricey, but considering the benefits, it’s worthwhile.

  1. Lack of Control:

 If thorough care is not taken when moving information from the cloud to the software, it could lead to a hindrance in your entire business activities, preventing continuity. Make an effort to employ an expert software developer for this task in order to achieve perfect system implementation.

  1. Creates Deployment issues:

 If you implement SharePoint in a small intranet environment, you may not get achieve complete benefits of the service unless you have a separate workflow server as well as a separate Outlook Web Access server to allow you to utilize the software to its best.

Products such as SharePoint, Office 365 and Skype for Business can be customized to gratify your business requirements, whether you are looking for a platform to store content and share ideas, or to improve communication between colleagues. Contact Urbansoft for further assistance!

 

Why a Mobile App for a Business?

If you are looking to own a successful brand in any kind of business genre, the criteria that are expected to be on your list is OWNING A MOBILE APP. Yes, of course, and with today’s development in technology who wouldn’t want to follow in the same. The main purpose of owning an app is to improve your marketing efforts and increase your ROI. To bring more clarity to the statement, let’s take a quick look at a few reasons that support the same.

Increase Sales:

The year 2018 expects mobile app revenue to cross $ 40 Billion, and that’s because of the acceptance that apps are being received globally in the technological world that we live it. Looking at the stats, it shows that people prefer buying products in the app rather than browsing through a search engine. Besides, most adverts are sponsored in-app which helps promote the running of several apps; a good revenue generating technique that most app owners enjoy.

Increased Visibility:

Taking a quick look at the stats from 2015 – 2017, there has been a 20% increase in the usage of mobile devices, with users spending more than 5 hours of a day on their device. This comes to our attention as no surprise, with the number of hits received on Apple’s iTunes, and Google’s Play Store. This helps us come to the conclusion that the more your business is available as an app, the more the visibility.

Analyse Insights:

Most mobile apps come with customer insights that could be analysed and studied using special inbuilt tools. The best way to serve a customer is catering to their needs, and the only way to get that done is by understanding what they need.

Sending out Notifications:

The best way to keep your customer in the loop and prevent them from straying away with competitors is by sending out notifications (or as I call them “REMINDERS”). Customers tend to turn heads in the direction they are led, just like a child walking in the park. Sadly, we haven’t phased out of that even as an adult. Yes, the more tempting the offer, the quicker your customer will flee in the opposite direction. The key here is keeping them occupied by reminding them of what you have in your pocket, which will keep them coming back to you.

Extend your Marketing Arm:

Stats say that an average individual of age 18- 65 years spend more than 90 hours a month on a mobile application. This enhances the probability of downloading your app and increases your chances of gaining new customers.

All this comes down to the need for designing and developing an app that suits your business requirement. We at Urbansoft work with experts who share interesting ideas on the same. Click here to understand how mobile apps can serve you better.

 

Social Media Management: The Flaws & the Solutions

Social Media Marketing as a whole can be challenging to any team manager as such. The word challenging could be subtle in the terms of the stress any team coordinator would have to go under to run several social media accounts successfully. Since we at Urbansoft have experienced the same at first hand, we would like to share a few inputs on the same to make things easier for you.

The Issue:
For big brands, one often resorts to having more than one person on the team attending to a platform. They could be working in shifts or at the very same time. This does become disastrous at times, damaging more than promoting a brand.

The Common Flaws are:

  • Change of Tone & Inconsistency: Many hands and many voices and personalities send out varied messages with varied tones of voice.
  • Collaboration Failure: Delays in approvals, postings, and replies.
  • Chaos in Handling: Password mix-ups, mix up or delays in finding of content such as GIFs, Images, and textual content to be displayed.
  • Poor Reporting: Work getting done, with no one to follow-up on the same.

 

Cheat Sheet:

Change of Tone & Inconsistency:
As mentioned, tone and inconsistency of the tone can play havoc when it comes to managing and building a brand on Social Media. Most companies have policies by which they put into practice to help resolve the problem when many hands are put to the same work. A simple solution to the problem would be having a training session with a simple document that contains all the basics to be followed while handling a social media account. The areas to be focussed on are the:

  • Spellings (UK or US)
  • The Tag Lines to be used
  • Catering to Customer Demographics
  • Brand Voice
  • Color Code
  • Company Values

This is just a drop in the ocean, a better way would be having a set of pre-approved replies that your team could use in answering regular, basic questions that customers frequently ask.

Collaboration Failure:
As most teams in the category of social media don’t work in the same room at all times, and mostly find themselves stretched out around the globe working in different time zones, it’s always quite possible that there could be repeated replies to the same question, posts being repeatedly posted, or not being posted at all, and many such confusions may occur.

Cheat Sheet:
Here, sending out an email for every single post on every platform would not be easy and is definitely not the right option to go by. In this case the best way to handle the same is by having an SMM tool that permits you to position responsibilities to individuals on the team, such as admin, guest, editor, and moderator, this will provide each role certain jurisdiction on the activities that can be carried out by the same in each case on every platform. This will also reduce the conversation of pointing fingers on who should have completed the job, and who failed to provide the right response.

Organization Failure:
This is what most teams are guilty of including me, and it could happen very easily and quickly in any team. Well not judging, but with the many things that are going on at the same time, most individuals are bound to forget something. In my case, ‘A’ would discuss a new idea with the client and forget to pass it on to the team, ‘B’ sets the budget spending on a particular platform and forgets to monitor with the advancement in ad postings, ‘C’ collects images from the design team and saves it on His/her desktop and forgets to share it with the team. If you have been there, I am sure you know what I mean.

Cheat Sheet:
As I said, these are bound to happen when you work with several members on a single project. One way to get around the matter would be using tools such as Basecamp, or a Dropbox. By doing so, you can make sure that all the details are stored in a single place and if any info is to be shared, all have the privilege of getting updated with the same at a single go when information is dropped on a single platform.

Poor Reporting:
As we all know, the only way we identify that we are on or off a track to success is by carefully reporting what we do and when we do it, also including the targets achieved or missed. Careful and collective reporting of the above-mentioned aspects to a brand owner is what will help them see where they are heading. But, how do you do the same when an account is managed by many heads and hands?

Cheat Sheet:
The easy way to get around this is by creating a Social Media report and a budget sheet. Again, this is to be shared on a common platform where everyone knows what’s happening. The budget sheet should also include the limit to be spent on a month and all the campaigns and ads run by any member of the team are to be noted helping them understand when to stop.

These are few but major areas where any team fails, so if you have these few situations in control, and are aware of how to set these issues right, the rest is just a walk in the park. We at Urbansoft deal with Social Media Management and would love to lend a helping hand if you are looking for any assistance in the same. Click here for our services

 

 

Ecommerce Websites & Shopping Cart Abandonment

Imagine being at the grocery store and having a cart full of groceries that you are ready to buy, but, at the last minute, you decide to abandon the shopping trip and leave your cart in the middle of the checkout lane. Other than a confused grocer and some potentially wasted perishable goods, is there a problem with leaving a shopping cart in the middle of a store without buying anything?

This question can be applied to online shopping as well. An increasing number of consumers are abandoning full shopping carts at the point of purchase. Is abandoning an online shopping cart different from abandoning a shopping cart in the middle of a grocery store? What are websites doing to check in on these hesitant buyers?

In an August 2013 study done by Bronto Software and Magento, 1,003 online shoppers were surveyed about their online shopping behavior, particularly involving the “shopping cart”. Respondents were divided into three separate groups (based on the frequency of their online shopping): Frequent Shoppers, Occasional Shoppers, and Infrequent Shoppers.

The most common uses of the online shopping cart are different from the in-store shopping cart. They are most commonly used to put all items in one place so shoppers can then decide what to buy, followed closely by saving the items to buy at a later time. Each group of shoppers (frequent, occasional, and infrequent) use the online shopping cart the same way. To go back to our grocery store example, it is as if these shoppers are filling their carts but once they get up to the checkout they either purchase one item out of 50 or ask the cashier if they can save this for another time. This behavior isn’t what we would define as the “normal” in-store experience.

So what is so different about the online shopping cart?

It seems as though shoppers are using the online shopping cart feature as more of a buffer pre-checkout rather than as an actual shopping cart. This behavior results in abandoned shopping carts and e-commerce site managers left wondering where they went wrong with their sale. Abandonment rates have spiked to 70-80% of all online shopping cart transactions (or lack thereof).

Let’s go back to the grocery store one last time. Perhaps you are a couple steps away from your cart when the store manager calls out to tell you that Oops! You left your cart behind with unpurchased items! Would you be likely to return to your cart out of guilt or obligation? Perhaps it is easier to leave behind an online shopping cart because of the anonymity of an online shopping persona.

One tactic for trying to bring back that potential sale, much like the confused grocery store manager, is an email reminder about the items stuck in your shopping cart. For marketers, this is a useful tool and can bring in a 20% conversion rate; but 74% of shoppers report feeling as though these emails are annoying and intrusive. 53% of shoppers do not expect any kind of reminder once they step away from a shopping cart whether that is an email, phone call, or discount incentive to return to their cart. As the article states, the notion of unexpected is not synonymous to being unwelcome.

Is your E-commerce business looking for quick, effective ways to bring back or keep that potential sale? Here are a few tactics for decreasing the probability for shopping cart abandonment:

Eliminate distractions from your checkout page to keep shoppers focused and interested

Include an option for a reminder email on the checkout page so that customers can opt in or out of emails

Create separate “Wish List” carts and actual shopping carts

Include incentives for customers to return to their shopping cart in the reminder emails that are sent out (coupons for future purchases, 5% off what is currently in their shopping cart, etc.)

At Urbansoft, we’re minds and makers of business sense and creative chops set out to connect with people in areas that matter the most, i.e. experience. Contact us now to help design and create effective sales strategies that work

 

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