Mobile Apps in Small Businesses

Mobile Apps in businesses have always helped organizations get one step ahead of their competitors, and there’s no doubt why. With the advent of smartphones, people have been in more of a relationship with their device than with the people around them. A sad fact that Einstein quoted “I Fear the Day That Technology Will Surpass Our Human Interaction”. But, to our benefit, marketers of today have able to use the same technology and get their way to the top using mobile applications. However, small businesses on the other hand continue to hold back. Now let’s take a quick look as to why they should re-consider.

 

 

 

6 Strategies to Keep your Potential Customers Engaged on Facebook

Decades ago many marketers remained baffled on how to generate leads and engage potential customers to their business. But with the constant improvement and support from social media marketing, and by utilizing suitable online tools and resources, many B2B firms don’t fall back on meeting customer’s needs anymore. The trick is to focus on those strategies that will give you the upper hand on various social channels. Here are 6 strategies that could help you.

  1. Analyse your Facebook Page:

 There are two primary intents that a marketer must keep in mind when considering post reach, and page likes. These two facts play a vital function in perceiving the demands of your target audience and in determining the things needed to appeal them.  Besides that, analysing your marketing goal on Facebook provides you hints on the areas of focus on.

  1. Engaging Blogs:

Nowadays, it’s not the number of blogs, images, or videos you post on Facebook, what counts is how efficient they are and the number of impressions or engagements they receive. A sense of virtue, passion or emotion behind every post you make will help facilitate reader’s engagement. The question is, “How to identify if a post is engaging enough?” The number of shares, the number of likes and comment from your readers you find in the insights will definitely tell. This will help you to identify leads that need a follow-up.

  1. Define Brand Attributes:

Brand attributes are a description that highlights the physical and disposition aspects of the brand. After you have defined and identified the selling points that your product or service features, combine the same while spreading your brand stories and messages on your Facebook page. Your brand must prove to be reliable, appropriate, unique, and credible to your audience

  1. Share Amusing Events:

 Sharing activities that are fun is another strategy to engage customers. The interesting event makes your audience view more messages on your page. You must exercise caution at the same time so that you don’t miss out your main objective. You could showcase achievements of your company which is also another source of attracting your target audience. Encourage viewers to share each of your posts if they like them as well.

  1. Follow-Up on Events:

Based on our expert experience in the area of digital marketing, we noticed that after an ad or event is executed, many customers are opened and curious to learning more about your brand. You could use this opportunity to extend a conversation with them. Write a brief story about your brand and share the same to their email, or try finding them on other platforms where they could be reached.

  1. Post Images:

Well, designed images play a vital role in passing out your information quickly. When your audience visits your page, images are the first thing they notice. When your images are engaging and most importantly meaningful to your target customers, it goes a long way in helping your customers draw closer to the brand.

How effective are your ideas in getting you, customers? Perhaps your company’s social strategy needs to be tailored to meet the customer’s goal. At Urbansoft, we’re minds and makers with business sense and creative chops set out to connect people with what matters most, the experience. Contact us now!

 

5 Remarkable Benefits of Branding

Behind every successful business, there exist strong brand attached. This is because every customer experience rests upon branding. A lot of people have misunderstood the term “branding” which totally left them in a complicated state, preventing them from taking needed action towards the same.

Branding isn’t your logo; neither is it your mission and vision statement but, the mindset of the onlookers when they perceive your product or services.  Branding is an influential gear that helps your business stand out from the crowd. Ask yourself: how do my clients feel about my brand? Do I have a strong brand that can give me that competitive edge I need? Let’s look at a few steps at how to get there.

  1. Dealing with Negative Experiences:

You can withstand the impact of negative news about your brand when you are positioned with a good old standing positive impression. The positive image that you have built over the years can cover-up any negative comments received about your business. One mistake doesn’t mean the end of the world or the end of a long-term relationship you have built with your clients. In many a case, to public surprise, many companies bounce back into the market based on special influence toward branding.

  1. Retain Your Workforce:

Do you know why many investors and stakeholders continue to be interested in remaining with a particular company? The real reason is, of course, nothing else but the value of their brand. As you know, no reasonable person will invest in a company with a feeble brand. Having a brand that robustly conveys a big idea will not only retain your buyers but keep them safe when your competitors plot to trap them.

  1. Stay Strong Under Pressure:

Whether you operate a profit or non-profit business, you need to compete for resources, funding, strategy, and particularly your audience’s attention. In a struggle to survive the cut-throat competition, stress is one hindrance, even in a non-profit organization’s progress. To make things easier for you in the face of competition, product or service branding is the only option you have.

  1. Recognition & Loyalty:

One good thing about branding is that your potential buyers will distinguish your brand irrespective of the lifespan of your business. That also depends on how consistent you maintain the same. Aside from the above, if your customers are happy with your products or services, proper branding and designing will help build their loyalty, long-term bond, boost sales, as well as in promoting the company in the market.

  1. Identify Focus & Purpose:

Branding constantly posts a decision of where and when to invest to improve business. You may decide to invest in digital marketing like social media or events, or a decision to expand and launch a new product, or to make it distinct and promote existing products. Branding will help you to identify, and clarify a range of gears to focus on. Moreover, it helps to utilize your resource to maximize ROI.

The keys to effective communications are clearly defined by your brand. Associating with branding agencies such as Urbansoft will keep your businesses one step ahead of their competition; while being remembered as a quality provider keeps you at the top, and encourages repeated business. Contact us now!

 

Reference: Josephpliu

Grantcraft

Blog.tslmarketing

 

How to Win Over your Target Customer?

The competition we hit in the marketing business is like a game, either one loses or wins. Battling against your top competitor in business isn’t that easy as some people think. You may spend your whole lot of time secretly scrutinizing each step of your competitor, but that doesn’t always guarantee victory. Substantial effort is required to incorporate your gathered knowledge, scheme, and style to stand out from the competition. Down below are 5 leading strategies to help you stay ahead.

  1. Tell Stories that Matter:

Boring stories put kids to sleep. That can be compared to customers as well. So, what can you tell your target audience to engage them with your brand? Tell stories that matter to them and stories that talk about your brand. Construct a unique, meaningful, intriguing content you’re your readers would like you to read or listen to. Next, post them frequently on your website, and to your social media platforms.

  1. Use Promotional Approaches:

Apply promotional strategies such as giving customers the sense of buying urgency. For example, suggest a deadline an offer put across, by mentioning details such as ‘prices to increase soon’ or ‘limited stock in hand’ etc. Using such selling strategies keep buyers on their toes, and creates an urgency to make a purchase, saving you time for those who like to stall. This will trigger even buyers who don’t want to purchase your product.

  1. Prove your Expertise:

 Another way that really engages customers, is your knack to prove your expertise and experience. That’s exactly what most customers examine before handing over their project. If your team is proficient enough, there is no holding back business from you. Therefore, ensure that you have an able team that processes the skills required to carry out your client’s tasks in the way it will encourage repeat business.

  1. Be Professional in Your Interaction:

 Quality interaction with your customers matters a lot. A well-presented matter is pleasing to hear. Regardless of how much skill you possess, without quality dealings with your customers, your business is in jeopardy. Your communication with your customer should sound to them that you know your work well. Train your team in the manner of approach when asking for clarification from the clients.

  1. Show Gratitude to your Clients:

Words of appreciation like ‘thank you’ go a long way in telling your audience that you appreciate them and you need them to return to you for future proposals.  There’re many alternatives in the market that may even be better than the brand you provide, yet your clients are still buying from you. Don’t hesitate to say thank you to your customers whenever they do business with you.  From time to time, offer them rewards and keep them in the loop even after completion of a service with them. These will make them value your business and increase their loyalty.

Are you prepared to work with Urbansoft?  We are equipped to work with you. Give us some time win over your target customers and create opportunities for sales for you through our resourceful unique means. Contact us now to experience the best!

 

Reference: The Balance

Entrepreneur

Successwise

 

 

How to Use Content Marketing to Deliver a Brand Voice?

Your brand voice is a fraction of your branding and it’s the tone of your brand voice that defines your brand’s position. It’s no wonder that firms like Microsoft, Urbansoft, Facebook, Google and many others are brands winning the world market due to special attention is given to their brand voice.

The term “Brand voice” is a reliable message or tone of your brand expressed through words, by written or spoken style. It utters messages about your products and services to your target customers. To get your brand to the top, do pay attention to the following suggestions.

1. Understand your Customers:

The first and foremost action in content marketing is to identify and understand the personas of those who could be interested in your brand. Your brand language is perfectly conveyed when its content covers your target customer’s wants and needs.

2. Build Brand Reputation:

If you want your brand to get noticed, make sure your brand is kept flawless in the market. This requires consistent with appropriate branding to give your product a distinct look. Further, the content describing your brand voice on your website ought to be a reliable and with a high-quality standard. This high-quality content builds a reputation within the marketing industry.

3. Clients Pay for Experience:

Jeff Baker, a director of the digital marketing strategy of BraftonInc says; “Customers are paying for an idea or a story, not your goods and services. That shows customers make decisions to buy on the basis of established experiences of your brand. A strong brand experience requires a proficient and experienced marketer in the areas of your business. In addition, your brand experience has to hold a good message to improve your products or services.

4. Voice Consistency:

Using consistency to build your brand will equip your business with strong credibility and recognition. Moreover, gaining brand recognition moves your business to the next level. In turn, it creates trust and brand loyalty from your customers. Since consumers buy from brands they know and trust, it is vital you maintain consistent brand voice

5. Voice Conciseness:

The lesser words used to convey your brand, the more your target audience will recognize your tone of voice. A concise message will not only allow customers to perceive your brand voice but, influence their buying decision in no time. Ensure to hold a concise, descriptive tone, but, also take note to add information containing important facts about your brand.

6. Be Unique:

Inspiring and enthusiastic marketing content has a way of connecting numerous customers to your business. When you expertise a voice descriptive of the true story of your brand in a unique way, then you can expect success in your content delivering.

If you are looking for professionals in marketing you could look up Urbansoft. We’re minds and makers with business sense and creative chops set out to connect people with what matters most, the experience. Our services cover SMM, Digital marketing, Web development, SEM and many more. Contact us for further details.

Reference: Brafton

                    Business 2 Community

                    Content Marketing Institute 

 

Strategic Content Marketing that Increases Customer Traffic

Relying on traditional marketing alone to drive customers to your product doesn’t prove effective nowadays. There exists a well-proven tactic that promotes a product to its target audience and converts the same into sales, yes, CONTENT MARKETING.  A content marketing strategy can be determined on the basis of your business goals, and the personas of the audience you intend on looking up. On the basis of our expert practices in content marketing, we have identified five leading strategies that will enable you to build your audience.

  1. Determine Objectives for Content Marketing:

You ought to identify and understand the objective of your content marketing needs, only then can you figure out the right marketing direction to are looking to operate on. Having clear objectives makes it easier to choose the right social media platforms, and help you in developing the right stories that reach the hearts and minds of your target audience.

  1. Define your Market Niche:

Niche marketing builds a way for you to highlight your product or service, and helps your business stand out in the market. This will enable you to meet the explicit needs of all your customers. Moreover, it will help you acquire customers in tons, and leverage your expertise that makes you stand aloof from your competitors by proper content delivery. To accomplish that, you must capture the familiarity of the niche you’re dealing with.

  1. Improve your Brand Insight:

Content marketing can help you to generate, maintain, and establish a positive brand perception in the mind of your clients. Frequent customer experiences shared over time through various sources keeps your brand at the top in the market. It could be of much help if your brand possesses and maintains its own style and personality.  Ensure that the content you deliver about your brand contains a specific tone that is relevant, catchy, in style, and related to your product or service at hand. Also, all content is to be delivered to the right channels that are visited by your target audience. This favours higher conversion rates.

  1. Schedule Your Content Posting:

Try to get an understanding of your audience’s schedule on social media platforms. Track them and schedule your content postings accordingly using social media management tools to automatically share your content on the time scheduled. For example, social media management accounts like buffer will be a great help.  Ensure you set the right time when your audience will be online to enable them to view your post.

  1. Frequent Evaluation:

Customer preferences change from time to time. Evaluate your strategy frequently to ensure that your content marketing strategy is trending in the market. Do not focus on the scheme you used at the beginning when your formed your business objective, rather, analyse your business endeavours with Google analytics for further enhancement.

At Urbansoft we strive to redefine the experience of digital marketing for you. We work at a mission to provide small to large sized businesses with digital and traditional marketing strategies that help them increase brand visibility, generate quality traffic, digital presence, and leads; in turn bringing significant ROI and improved revenue. Contact Us for professional guidance.

Reference: Hubspot &  Zerys

 

Choosing a CRM? – What are the Common Mistakes to Avoid?

A CRM isn’t just about technology, but about a business connection among people and processes equipped by technology. When selected and executed with accurate features, it keeps all your stakeholders contented and committed to your business. Although selecting the most suitable CRM solutions can be tricky, but with vast and logical skills in the same, you stand the chances of avoiding errors that may occur. In this article, you will learn the mistakes and solutions to avoid them irrespective of the challenges the software proposes.

  1. Failure to Consider the End Users:

When it comes to making a choice on the right supporting solution, most firms make the biggest mistake of ignoring the needs of end users, hence eliminating the requirement that ought to be put into consideration prior to finalizing the CRM product. To acquire the best solution, you must bear in mind the needs of your internal and external customers.

  1. Failure to Decide Your Business Needs:

Another mistake is the failure to understand their need for implementing a CRM system. For this reason, it becomes complex to compare and design a system properly before selecting a particular CRM for their business. It’s wise to determine the problem the system will solve before you begin looking for a provider or developer. Consider not only present needs but the future needs as well.

  1. Ignoring Mobile CRM:

With an improvement in smartphone usage, most companies are incorporating web-based cloud computing to the mobile-based CRM to enable them to send targeted messages to their clients on their mobile phones.  This is because mobile devices are portable and user-friendly to access at any location of its users. Hence, ensure that your mobile based CRM possesses the ability to achieve your business objective easily, meeting the requirement of your customers.

  1. Using a Wrong Sales Strategy:

If your company goals and strategy for sales are incompatible with the basic functionality of the CRM, it is quite obvious that the team will find it a challenge to use the software. To avoid this, ensure that you adopt a sales strategy that supports the system. It is always wise to integrate a specific sales strategy right from the beginning even before implementation of the system.

  1.  Incompatible Dashboards:

A CRM software possesses a built-in dashboard functionality platform for reporting, exporting, importing, and transferring information to and from the excel easily. To ensure that you select the one that is compatible with the sales system, choose a custom designed software which allows a smooth flow of information among its users.

Customer Relationship Management refers to the methodologies, software and Internet capabilities which are used by companies to achieve successful relationships with current and potential customers. They serve the purpose of organizing, marketing, automating and synchronizing sales, customer service, and technical support. Since there different kinds of CRM software available, selecting the right one is the backbone of making it work for your business. To build CRM solutions compatibility with your business, Contact Urbansoft for more details.

 

Reference: Hubspot & Enterprise Apps Today

 

 

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