Why People Visit Your Website & Leave?

Imagine you have successfully designed your website expecting tons of visitors to visit and request for a service. But unfortunately, people visit your website and leave. To where? It’s no doubt to a better site. This isn’t just an illustration or a mere story. It’s a situation that befalls many websites in today’s competitive world. Why? Increase in internet usage had made it easier for customers to shop for the brand they need without visiting the company’s location. Making this an important reason, your website is the best place to increase sales. Turning it into an exciting place for customers to stay when they visit is the way to go, lets us help you with some hints below.

  1. Lack of Sufficient Information:

When customers visit your website, they expect to see the information they have on their mind. But sadly, information on your website when not satisfying makes them look for the same somewhere else. For example, shipping & delivery information, contact details and such should be available on a website always, and it should be easily accessible.

  1. No Clear and Direct Call-To-Action:

Use ‘call to action’ to direct your visitors to the take immediate action to buy.  Never give them a chance to wonder on what to do on your site. Besides, you don’t operate a monopoly business. Your competitors have other alternatives. Why not encourage them to view your site blogs, images, and videos. These are other tricks to keep your audience engaged and come back for more.

  1. Your Website Lacks Offers:

Everyone likes a coupon, don’t you? Many customers prefer websites that offer coupons, discount, and other attractive offers.  Dealing with a website that gives offers allows customers to save part of their money for the next project or purchase.  If buyers can’t find any coupon associated with your website, they may leave and substitute you for another brand that has the same product or services with a coupon.

  1. Faulty Content Structure:

The content on your website tells customers about your company and your brand. If the content structure on your website lacks true information of your brand, it becomes confusing for buyers to understand. Ensure that your marketing content is a perfect description of the product and services you offer.

  1. Your Website Needs a Re-design:

Re-redesigning your site gives you an edge over your customers, influencing them to stay with you. When customers see new upgrades to your website, they are attracted even more and this gives them a reason to stay with you. Your competitors are not asleep; they are looking for any slight opportunity to clear you off the market. If you don’t want that to happen, re-design your website with new features at least once a year.

  1. No Customer Reviews & Recommendations:

Every customer wants the best and one way they find the best is through reviews and recommendations about your product and services before buying. That’s every customer’s mentality. Encourage your clients to share their experiences with your brand. Reviews and recommendation are the best way to build your client’s confidence to stay with you.

In general, great deals of businesses start out with a basic catalog or brochure that exhibits services that they have to offer. Our experts examine, identify pros and cons of generated client ideas, consolidate them, and put them into designs that put them on the web for global recognition. Contact us now to experience the best!

 

Why Is PPC (Pay Per Click) Marketing Just Amazing?

When it comes to digital marketing, pay per click (PPC) is one of the most effective marketing platforms where many businesses whether small, medium or large can accumulate new customers and retain the existing ones.  When managed efficiently, PPC allows tons of people to get to know your brand and stay engaged. Here are some PPC benefits that will help your business grow. Let’s get started!

  1. PPC Control Budget:

With pay-per-click, you have the options to keep your budget under your control. When compared with traditional advertising, PPC ensures that you are kept aware of how much you are investing to get customers in advance. Its flexibility features can empower you to manipulate your budget, to increase or reduce your advertising costs on the basis of your specific needs and requirements.

  1. PPC Supports SEO Strategy:

Both PPC and SEO are two related marketing channels as they serve the same purpose. While PPC serves as a module for your online marketing channels for a short-term commitment, SEO is beneficial for an online business when it comes to long-term commitment. SEO and PPC work hand-in-hand to increase targeted traffic that converts into a sale and helps spread the message on your site.

  1. PPC Support Tracking:

 PPC enables you to track the ranking from your pay-per-click campaigns. It does not only track your rankings efficiently but reveals to you the areas to improve on to earn more visitors to your website. Additionally, it identifies the most effective strategies that are most suitable to use, to attract more of your target customers.

  1. PPC is Cooperative:

 Working with an experienced digital marketing strategist, you get to generate loads of rankings and sales. If you are an expert in your own business, you can experiment with different strategies till you identify what suitably increases traffic to your website. Working with collaborated ideas, helps you gain ample opportunities that boost sales on your website.

  1. Only Clicked Ads are charged:

In a PPC campaign, you can only pay when customers visit your page. The amount to be paid is already calculated and set according to your choice on publishing your ad. This is called ‘pay as you earn’.  It is a platform that helps you reap as you sow in the form of investments.

  1. PPC Generates Quicker Result:

PPC generates result instantly when compared to organic searches. When you start your PPC campaign, you have the chances of receiving results asap. The services also allows you to measure the levels of your online rankings and performance.

Your business is your foremost priority and you wouldn’t like it to fall behind. You could either help yourself by boosting sales by PPC or by organic SEO. The bottom line is that you must ensure that your potential customers get what they want each time they visit your website by providing an excellent users experience. Contact Urbansoft for assistance in areas of the same.

 

5 Marketing Hints that Win Customers & Increase Sales

There is no doubt that emotions are key factors that influence customer’s actions and cause them to buy products of your brand. Customers aren’t the only humans psychologically disposed, we all are. By treating them in the way they desire, we get to win them over. The key here is to learn to appeal to your target audience’s emotional quotient to help them draw closer to you. By grasping the attributes of your buyers and nurturing the same into actions you turn your business into a customer magnet. Now, let’s consider these in terms of marketing.

  1. Strong Conviction:

Just like every other human, buyers logically expect simplicity, understanding, and encouragement to enable them to buy your product or services. The world market is all about competition, if you don’t act vigorously, you will be out of the game. To enable you to win over customers, ensure you make them feel comfortable. Motivating their desires to know more about your brand can go a long way in marketing. This can be possible with the power of your brand content

  1. Socializing:

 It’s true that spending money doesn’t just sound fun for most people. But the reality is that you must spend if you want your target audience to learn about your business. Start by creating an environment and activities that allow people to associate, socialize, and see the need to buy your products or your services online.

  1. Strong Reciprocity:

The word ‘reciprocates’ refers to the response to the actions or gestures. How does it apply to your customers? To bring customers under your control, provide them with some outstanding products or services that matches their personas. This includes text content, engaging images, valuable blogs, discounts, incentives, social links, and other compelling strategies that your competitors haven’t thought about yet.

  1. Commitment & Consistency:

Your commitment and consistency will help you put words into actions. What do we mean?  When you want to get new buyers or retain your existing customers, you need to be sincerely committed and consistent in catering to their personas. Make them feel that you care about their welfare and have their best interests at heart always. Never deviate from offering their standard.

  1. Scarcity Strategy:

Using the scarcity strategy is what makes customers purchase your product or services. Most marketers employ this approach suggesting that products or low prices might soon be exhausted, or offers will soon be closed, including terms such as, few stocks remaining. Whatever means you may use, make sure that it contains the values that will retain your customers not only in the short run but in the long run as well. By using scarcity strategy, you will boost sales in tons and ROI too.

Using the above strategies will no doubt go a long way of helping you win over customers and increase your sales levels regardless of how hard your target customers are. Urbansoft being an expert in the marketing and branding industry could help you with designing strategies that suit your needs. We work with experts in the digital marketing services which include: SEO services, SEM, social media management, email marketing, content marketing, and social media marketing. Contact us today for assistance in the same.

 

8 Website Re-Design Terms That Will Blow Your Mind

Imagine that you are contemplating on re-designing your website, what re-design terms would come to your mind? Understanding your site necessities will help you to combine what will fit in and sorts of changes required to meet your goals of designing.  Redesigning a website is more than just giving it an upgrade or new look, but intent to pull in your target customers in your favor. Whether you’re a developer or a web-designer, or neither, you’ll need to know these terms. Having knowledge of these terms will help you understand what is going on in your website.

  1. Website Goals:

Whether you’re constructing a new website or re-designing an existing one, it’s worthwhile to identify specifically your purpose and the key factors for determining the success of your projected growth. Part of a designer’s job is to make things look good, but the more important part is to make the site compelling for the business owner and for visitors. Bearing the exact goals in mind will allow you to create or redesign the best site.

  1. Search Engine Optimization:

If your business isn’t on the first page of search engines, you haven’t started. SEO (Search Engine Optimization) allows you to optimize your website to create visibility, generate leads, credibility and increase sales for your business. When you optimize your website efficiently, Google makes you searchable on search results.

  1. Domain Name:

The word “domain” simply means an area which a person has control. Domain name in the world of website designing classifies one or more IP addresses or a particular web page. Example of a domain name is URL- http://www.urbansoft.co

  1. Google Analytic:

With Google Analytics, you can track and report the number of the people that visited your website. Aside from this, it helps you to know how effective your website is in generating leads for you and which lead requires a follow-up.

  1. Conversion Rate:

  It shows you the average parentage number of conversions per ad click. It can be determined by taking the total number of people that visited your website divided by the total leads obtained from the website. For example, if you have 100 conversions from 5000 clicks, so 5000/100 is 50% conversation rate.

  1. Backend:

 This is an area where you log in and make changes to your website content whenever you want to make changes. For example, additional features added to your brand. This mechanism helps you to keep them updated.

  1. Content Development:

 It applies to the process of creating a content to describe the products or services on your site for easy audience comprehension. The web-content tells the users more about the company brand.

  1. Customer Personas:

Personas are beneficial in reflecting the goals, desires, and weaknesses of your target audience towards your brand. Additionally, it helps to grasp the detail information of your target customers for a better experience. Having a deep understanding of customer’s wants and needs is the key.

At Urbansoft, we can help you redesign your website by providing you with multiple design prototypes that you can choose from, which include a variety of our award-winning designs put forth by our cutting-edge design team, providing you with user-friendly websites that are uniquely designed to convert visitors into customers, providing you with an up-to-date, conversion-oriented website that will help boost your online presence and your ROI. Contact us today!

 

How to Reduce App Development Costs?

The cost of developing a good and customized app depends on its functionality, type of the project, app requirements, and other factors related.  Nevertheless, whatever your app demands are, assigning your project to an expert team is the back bone to meeting your specifications, including the cost involved and the market standards. This requires maximum effort from the development team.  If you’re a young developer or a client needing an app to be developed, here are a few tips that could help you.

  1. Conduct a Research:

Research help provide recent know how of the industry and helps you plan accordingly. Prior to developing your app, perform a research and gather information about the app understanding all it takes to develop such an app along with the documents required. This will help you to position your user needs accordingly and develop and app that meets specific needs saving you time and money on development costs.

  1. Employ Expert Developers:

 The perfect way to hire good IT software experts is by browsing through their previous client reviews and recommendation online. Understand the firm’s kudos and rankings that they had generated over tome. If you find them competent and trustworthy, entrust your project to them and have nothing to worry about.  Getting a good developer will not only provide you the best quality work, but also reduce the cost of development as they know the best way to crack the cost.

  1. Develop based on Priority:

 We always advise our clients to develop their apps based on their business requirements and add extra features as their businesses expand.  Doing so will not only help you avoid accidental expenditure but saves you money for your next project. Take for instance, when developing a mobile app, you don’t need to develop everything in mobile. But do so based on the present specific needs of your target users, most especially when your product is new in the market and you’re not sure of the degree of sales at the initial stage.

  1. Monitor & Supervise:

 Ensure the development process does not stray from your client’s goals and objectives. Communicate with your development team and review each and every stage of the development. The earlier mistakes are rectified the better. If any error gets rectified at the end of the project, the app has to be redone and will result in additional cost.

  1. Maintain Consistency:

Inconsistency results in increased costs during development of an app. To avoid the same, ensure that you are stable with your requirements. This makes planning ahead very essential. Adjusting features during the process will generate extra costs.

  1. Select the Right Cross-Platform:

Working on multiple platforms is one of the biggest challenges that app developers face today. Moreover, when you have a skilled developer, using cross-platform mobile app development tools helps the development process to be effective, faster and easier all which would reflect on the final budget. Never neglect the quality of your app as you cut down your development cost.

At Urbansoft, we have an experienced and dedicated team of IT professionals who work closely with you in order to understand your business requirements, and utilize an appropriate technology to get you the best services for your esteemed business at a minimum cost.

 

Mobile App User Engagement & Retention – Methods

Obtaining quality mobile app engagement and user retention rates could be a hard thing to do, especially when your engagement, retention strategies and channels used are poor. The ability to keep users persistent in using the product after developing and launching is yet another challenge. However, statistic from 2015 up to 2018 shows a great improvement in user retention rates, enabling some businesses to engage and retain their target customers easily. What brings them success? Urbansoft shares a few methods that could prove to be successful in engaging and retaining your audience in cases of a business app.

  1. Mobile Personalization:

 Mobile app personalization is the key to connecting with your users and channeling your site to the specific needs of each user. It also offers a unique, and relevant experience to the users. The best way to personalize your site is by directing your social call-to-action based on your user personas. Mobile apps that leverage personalization comes in a variety of design styles, and colors to fit the taste of your target users, as well as providing a higher level of engagement simultaneously.

  1. Advertising:

 Mobile app advertising can be structured and utilized to keep the users retentive and retargeting. Display advertising and search advertising tools remind your users about your product and services while they are using social media platforms like Facebook, LinkedIn, Instagram, Google, etc,.  By using the deep linking option, you can engage customers in tons effortlessly and all at the same time. Display ads that show discounts, rewards, offers and more are enough to get your users intrigued. Search ads allow you to engage with the users when browsing for services similar to your business while using search engines.

  1. App Messaging:

Mobile app messaging enables messages to be sent and received instantly. While designing an app make sure to provide an in-app message service to gain the attention of your customers. These messages are to be easily found and could be placed on top of the screen such as banners, or on the whole screen to be visible to the customers. Alerting existing users on latest offers or deals with a pop-up message will get them familiar with the app.

  1. Product Alteration:

On alteration of a product or service, assure that you update your mobile app experience, add new content and personalize the same frequently so as to keep users attracted and engaged. Strive to get feedback from the users on using the app.  Track their needs to improve the value of the service you provide.

  1. Push Notifications:

 As app messaging is the key to keep users attentive and engaged in the business you provide, push notifications play an important role. This keeps users in a loop bringing them back to the app constantly. Always provide users with a compelling reason to come back to the app, either by reducing your prices or by adding more value.

  1. Linking:

Deep links along with content within an app can be shared to promote your business.  Create power-sharing links, ads, and emails to invite customers to get involve with your mobile app, also to achieve the best customer engagement and retention at all times.

Urbansoft is known as a leading Web and Mobile App Development company in Bahrain. With years of experience in creating large-scale, functional, engaging mobile and responsive web designs; there’s no doubt we stand out from the crowd. Do contact us for further assistance!

 

6 Reasons Why Your Marketing E-Mails are Being Ignored

With the increase in Internet usage and the change of trend in marketing strategies, emails have owned themselves a good place in reaching prospective customers. It has enabled firms to reach out to their clients both easily and directly. However, it may seem all hope is lost when your emails are being ignored. Probably your email isn’t unique or likable.  The good news is that every email you send to a potential client could be read and replied to promptly if your sales strategy is apt. Here are some reasons why your emails could be disregarded, and ways to make your target audience respond to you without delay.

  1. Your Brand Isn’t Known:

It doesn’t really matter if your company is known or anonymous. What really counts is the content of your email. Before sending an email to a potential client, look them up online and try to identify their company interests and what questions lie in their minds. Now, using that as a tool to get their attention, incorporate the same into your email. On kindling their interest you could be sure to receive a response on the same.

  1. Email Content Not up to the Mark:

Your prospects have their own problems and issues that can occupy their minds.  Strive to find out and strategize your email message towards addressing these issues. Give them interesting reasons to begin a sales conversation with you.

  1. They aren’t your Target Audience:

You could be wasting your resources sending emails to wrong people, simply because they are not in your target audience.  Knowing your target audience is an important aspect of a sales strategy. This will support in hitting the nail on the head. It will also assist you in tailoring the right message.

  1. Emails Weren’t Received:

If your email wasn’t replied to, it could be that the end receiver didn’t receive the message. Therefore, make sure you’ve got the right addresses, and also try to avoid technical drawbacks such as server problems. Each time you send out an email, double-check the same in your sent items and outbox to see if your email is delivered or not. If not, do the needful.

  1. Too Much Text:

Your prospects already having the probability of being engaged, wouldn’t want to waste their time reading through sales emails. To resolve this issue, keep your message simple and straight to the point, making it easy to grasp. Also, make sure your introduction is compelling enough if you want them to read further.

  1. No Intriguing Questions in the Email:

To stimulate the interest of your customers, ask them intriguing questions.  The more specific your question is, the more your email stands a good chance of being replied to. Make it easy to reply, and make sure they clearly see the benefits of answering your emails.

At Urbansoft, we work with specific email marketing techniques that get you across hurdles and help you get to the other side. Working with special tools, we screen out the target audience and send out emails to meet your market ratio. The rule of thumb followed here is reaching as many as possible, either as prospects, or to just let the world know you are in the market. Contact us now!

 

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