5 Key Areas to Understand Your Customer’s Purchase Path

The process of identifying a customer’s purchase journey begins with knowing your customer’s traits individually. Gathering existing information about your existing and potential audience is a good start to know the various touch-points required to create a strong customer experience about your brand. This will not only help you grasp the means to get buyers to fall in love with your brand but engage them long enough to make a purchase.

How to Map out your Customer’s Journey?

A customer’s journey map portrays how you can connect, socialize effectively with all sorts of customers on digital platforms, details in relation to telephone, email, broadcast, or media, and also information where you get to meet the client in person based on events they attend. Mapping helps identify everything down to the very detail, helping you fill in the gap needed to ensure continuity in your customer’s buying journey. So, let’s see how it’s done!

Map Your Customer Journey:

Basically, there is no usual format to create a customer journey map for your business. It could be mapped based on your business preference, but ought to be a clear picture of the stories you want to portray. Your customer journey map should be set out to ensure that your brand stories center on the mind of your audience, and the key areas of your business should be noticed at a glimpse.

Involve your Team:

Employees are the major resources that support customer services, hence, crucial to the process. Why? Your team helps to speed up the identification of gaps between your organization and customers, relating to the overall customer services. This creates opportunities for enhancing the same. In turn, customer journey mapping helps your team to build a stronger customer relationship resulting in higher ROI. Take the extra effort to involve your team, including other stakeholders who play key roles in cross-sectional functions of your organization.

Outline your Goals and Scope of Customer Journey:

To ensure that nothing is missed out, build focus and create alignment within your group. To do this, outline all the necessary attributes that will lead you and your group toward achieving success in your business. For example, your goals and the scope to be mapped should be clearly defined and stated.

Create Tasks & To-Do-Items:

The trick behind keeping a successful project is creating a simple list of items you ought to execute each day, along with the time required. You can include a not-to-do list as well.  These will help you distinguish between work responsibilities and personal obligation, eliminating skipping anything imperative. For example, marketing priorities, such as content marketing strategy, email marketing plan, alteration to the key areas on your website, and a lot more.

Awareness, Consideration, & Acquisition:

These three factors are areas of focus to reach and engage your target customers with what matters to them. The moment a customer notices your brand, (awareness) occurs, but, when they contemplate on buying, then it’s called brand recognition (Consideration). When they finally decide to buy it is an (acquisition). These are a few stages you need to follow up on to keep customers engaged in buying from you.

Customer journey flows to explain the tension experienced by the customer, and creating a process that helps them sail through helps strengthens your customer’s buying decision. At Urbansoft, we’re minds and makers with business sense and creative chops set out to connect people with what matters most the experience. Contact us for support.

 

Guide to Building Your First Mobile App

Why do you want to build a mobile app? Do you want to ride the wave of other entrepreneurs, or did you come across a problem that you feel you can resolve? The answer to this question will determine whether your app will be successful or not.

Here is a guide to get you started, but note it may not work for everyone. This is drawn from our experience working for years with entrepreneurs, helping them build and market their mobile apps. Take from it what suits your strategy best, or follow it to the hilt. The important part is to get started.

Get an idea or a problem:

If you already have an app idea, move onto step two. If not, read on. Want to build an app but don’t have an app idea? What you really need are problems, and they’re everywhere!

Successful entrepreneurs solve problems in a way that we could not have imagined. When you look around you, every product and service you use were all created to solve a problem. You wanted to get from one place to another faster, you got a car. You wanted to get from one country to another faster, you got planes.

So look for problems in your daily life and list each one of them. Once you have an exhaustive list, then start to think on how you can resolve them and shortlist the ones that make most sense.

Identify the need:

Validation will prove that a demand exists for your app. You can validate your idea by using the Google Keyword Planner tool to look for the number of people seeking out what you’re trying to do. You could also build a landing page that broadly highlights your app idea and seek user interest through an email signup.

Lay out the flow and features:

Validation of your app idea means that you’ve got something that people want to use. Now is the time to detail your product onto a document, or if you want to go the extra mile, use a wireframing tool.

When putting your idea down on paper, remember to be as detailed as possible. Include the flow of how the user will navigate the app as well as all the features envisioned. This will help your developer to clearly understand your expectations.

Remove non-core features:

From the flow and features document you prepared, start looking closely at features that you can remove. Offer only the core value of your app idea. Do not build features in the first version that are “nice to have” and can always be added later as an update. This will help keep the initial costs of development down and also help you get to market quicker.

Put design first:

I have heard many entrepreneurs saying they want a very basic design and want to focus on just developing an app. They are so wrong! Design is not just about how your app looks, but it’s about how a user will experience the app. Vinod Khosla of Khosla Ventures best explains it: “Design is a way of making technology useful.” So look for a developer who puts design (user experience and graphics) first.

Hire a designer/developer:

Seek a development company that has great design talent and a solid development team. While hiring a developer, go online to check on their credibility and the apps that they have created. If you really liked an app they created from their portfolio, chances are, they could be the right one for your product.

Create developer accounts:

You must register for a developer account with the respective app stores to be able to sell your app through their platform. Google’s Android charges $25 a year and Apple charges $99 annually. You have the option of registering as an individual or as a company, if you already have one formed.

Integrate Analytics:

Analytics help you track downloads, user engagement and retention for your mobile app. Make sure you use tools such as Flurry, which is available for free, and Localytics, that has a free and paid version.

Get feedback quickly and improvise:

Once your app goes live on the app store, the first set of customers’ usage and behavior will give you insight into how to improve and enhance your app. Enhancements and changes are constant, so keep an eye on user feedback and keep building.

Introduce features:

You built version one with limited features and only the core offering. Now is the time to evaluate and introduce the remaining features that were left out in the initial version. You will know through analytics and feedback whether the features are relevant anymore.

These steps are not sacrosanct, but rather a guideline to building your app in the most effective manner based on my experience. Once you’re ready to start, you must also know that building a mobile app is the easiest part. Getting customers is where the challenge lies.

Interested in building a Mobile App with Urbansoft? Use code URBANMOB for 10 percent off.

Contact Us:
Email: contact@urbansoft.co

 

Planning A SEO Strategy?

When planning to optimize your online presence, it is important to fully understand the different components that are all instrumental in delivering high local rankings in the search engines. When done correctly, local SEO can deliver the most highly targeted consumers to both the business’s website and to its physical business location.

As search inquiries on smartphones continue to increase daily, it makes local SEO crucial to being found on mobile devices too. A properly executed local SEO plan can ensure that consumers searching on both mobile devices and personal computers find your business. For the best local SEO results, make sure to incorporate the following into the campaign:

Proper Keyword Research:

It is important to identify the keywords that will result in a conversion (an online purchase, phone call to the business, or a physical location visit) rather than just focusing on the keywords with the highest search volume. High search volume doesn’t always result in high ROI.

Onsite Optimization:

Once the keywords are identified, make sure that the website is properly optimized for the chosen search terms. The title tag, meta-description, images, and header tags all need to be adjusted for the targeted keywords.

The website content needs to be written for the visitor instead of stuffing the website with the main keywords. The days of keyword stuffing are long gone, so write for the visitor and optimize for the search engines. Make sure to also include a contact page on the website that contains the business address and contact details.

Optimized Places Pages:

The two most important business profile pages are Google+ Business and Bing Places for Business. These are the listings that appear at the very top of the Google and Bing search results, notating the business location on the accompanying map.

Many businesses create these pages but they fail to fully complete the profiles. Make sure to upload pictures, videos, and fill in all of the business details, making sure to list the businesses address and contact details exactly as they appear on the websites contact page.

Reviews:

Positive customer reviews on the above-mentioned local business pages along with sites such as Yelp play a major role in local SEO. Businesses need to be creative and make customers aware of these review sites and encourage them to leave feedback.

One example of a way to do this would be by creating a weekly newsletter that is emailed to the businesses customer base, complete with access to all of the review links at the bottom of the newsletter. Building an email list provides an opportunity to keep the customer base informed about new specials and promotions, as well.

Directory Listings & Citations:

Getting your business listed on the more popular directory sites such as YellowPages.com and Local.com is important, and quality wins over quantity when it comes to directory listings. Focus on the top directory sites instead of using some of the directory-listing services that claim to submit to hundreds of websites. These are typically low-quality spam sites that do not provide any real SEO benefit.

It is so important that your business, address, and phone number (NAP) is listed the same on the contact page of the website, the places pages, and all of the directory listings. The search engines take these citations into consideration when determining the authority of a local listing, so make sure to put the extra effort in making sure that your NAP is consistent across the board.

High-Quality Link-Building:

Links also play a role in local SEO, and quality again trumps quantity. Focus on getting high-quality links rather than purchasing link packages that just blast links throughout the web. Incorporating user-engaging content and infographics into the local SEO plan are two great ways to build natural links because they result in social sharing. This is the type of natural link-building that the search engines like to see, and reward accordingly.

It is important to understand that local SEO results do not happen overnight. There is no top secret method that will take your website to the top right away. It requires hard work, a well thought out plan and consistent follow through and execution in order to see top local search results.

Interested in building your SEO with Urbansoft? Use code URBANSEO for 10 percent off.

 

Contact Us:

Email: contact@urbansoft.co

 

 

 

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