How to Write a Professional Bio?

If you consider a biography as insignificant piece of content, you’re wrong. Note that review bios on your website and social media tell your viewers about you, what you do, your worth, and your expectations. As a marketer or a writer, you might want to showcase your success from time to time to pull in more customers to your work. For this reason, a professional bio is one of the most essential marketing magnets that draw people to you, predominantly online. Whether you’re writing a personal bio, one for a business or for a job-related on social media platforms, websites or elsewhere, here are step-by-step guides. 

      

  • Gather Information & Inspiration:

 Constructing a perfect bio, centres on what you are. To ensure you deliver what your readers would crave for, gather information and thoughts before writing.  Understand your audience’s needs, your current position, and goals your audience could achieve through you and lots more.                      

  • Create Online Platforms:

 A professional bio can be posted on your personal website, cooperate website, industry blog byline, personal blog, Facebook business page, LinkedIn page, and Instagram page. The length and tone of your bio depends on the platform you’re using. For instance, Instagram permits not more than bio space of 150 characters.

  • Start with Your Name:

 Your name or business name should be written clearly at the start of your bio for easy identification. Why? Anyone seeing it can easily distinguish who you are, and what you do, even when seen on other platforms. An example is, Urbansoft Technologies LLC a computer company in Bahrain.

  • Share your Offers:

Share what you do or what you want your clients or employers to know you for. If you’re a digital marketer, state your offers with keywords that people commonly search for.  Examples, SEO Consultant, Content Writer, and a lot more you do.                                                  

  • Share your Achievement & Values:

If you possess a lot of professional accomplishments, crop them down to the recent and most valuables ones. If you’re a job seeker, don’t forget to include where you went to school, your awards, what, and where you published your thesis and so on. Remember to state why employers need to hire you or work with you.

  • Add Link to your Bio:

 The purpose of a link is to direct your audience to other platforms to learn more about your product and services. It can be a link directing them to your business sites, or a link directing them to read your blogs; this depends on what you do.

  • Add Humour to your Story:

 You can end your notes with something funny to show your audience that you are social.  Simple funny jokes or quotes are sufficient to cheer up your readers for the day. It’s advisable to add humour related to your work.

At Urbansoft, we work at a mission to provide small to large sized businesses with digital and traditional marketing strategies that help them increase brand visibility, generate quality traffic, digital presence, and leads and in turn bring significant ROI and improved revenues.

 

5 Amazing SEO Techniques to Boost your SERPS

If you’re contemplating to boost your online presence, investing in the top search engine optimization for your website is the best practicable option. Why? If your web page is fully optimized to maximize efficiency, your business will be positioned above other competitors on the search engines. Moreover, everyone seeking your brand can easily locate it. Optimizing your sites for major search engines is a tremendous method to stand out in the game. To achieve the aforementioned statement, utilize the best SEO techniques wisely, most importantly in its application. In today’s article we’ll show you 5 remarkable easy-to-use SEO techniques that work if used suitably.

 

1.Focus on YouTube SEO:

 As you probably know, focusing on YouTube SEO can place your website first on Google with traffic from YouTube. Remember, keyword optimization is the main part of YouTube SEO that enables rankings. To encourage viewers to watch your videos, optimized them around popular keywords.

  • Start by exploring YouTube to generate a list of keywords ideas
  • Make your video SEO friendly particularly the title, and content that describe more of your videos
  • Use better video thumbnails
  • Make longer videos but not too long

 2.Increase your Site Speed:

Improve your site speed not just for desktops but for mobile devices users as well. Do you view this as unnecessary? Just a second slow in loading of a website could result in a fewer page views, decrease in customer satisfaction, and loss in conversions. Above and beyond site speed is the basis for Google ranking. To boost speed on mobile sites and improve site performance, emphasize on “speed” to your website developers.

3.Use Engagement to Boost Rankings:

 In the SEO world, the ability to attract a user’s attention is termed as ‘an engagement’. In other words, it measures the amount of time spent on your web page. Google can only levitate your rankings only if there is a strong SEO presence on your online activities. To use engagement to boost your rankings, do the following:

  • Use colorful images between your content
  • Break a single idea into multiple sentences to capture readers’ interest
  • Format your content to facilitate your reader to scroll down to the end of the page
  • Limit each section to 2-3 sentences, but use ample visible and informative sub-headers to portray the main points
  • Use bullet points to differentiate your points`
  • Write in the inverted pyramid style

4.Build Backlinks:

 As a strategy for SEO backup, high-quality backlinks are a major part of Google’s algorithm. As you dip into the link building strategy, you will notice that the same is still the mainstay to determining search rank; all leading to expanding your brand visibility and obtaining new relationships. Content is the key here. How? When readers see a good content on popular websites with a backlink pointing to the source, they will likely click on the link to learn more.

5.Analytics & Reporting:

 As SEO is the concern, reporting and analytics is a major factor in digital marketing that shouldn’t be overlooked. In the event of determining your marketing movement and improving your marketing strategies, tracking your progress is the answer. If you set an analytics platform to track all your micro and macro processes, your customer’s journey from your sales funnel is reviewed which helps you learn ways to adjust, and fix issues for better performance.

Urbansoftworks with highly experienced, creative technologists who work based on strategies and are ROI driven. Our services are comprehensive and we work to make best use of a client’s potential. We utilize all ethical custom strategies that are customer focused on the highest quality at affordable prices. Contact us now!

 

 

Step-By-Step Guidelines to Achieve Success in Digital Marketing

More than 10 years ago, marketing had evolved due to the explosive progression in digital marketing technology. Lately, there’s expansion in relevancy of online media channels that pop multiple online opportunities for the digital marketing market. It’s no phenomena that there’s more demand for digital marketing experts like never before.  Notice that over 170 million people worldwide use social media frequently making it a place to boost your social ROI. To make digital marketing easier to explore, here are step-by-step guides that help you how to best put that to use.

But before that, let’s learn more about digital marketing.

For your accurate understanding, digital marketing is the use of digital media to influence users to engage and buy your products and services. Digital marketing comprises of Search Engine Optimization, Content Marketing, Search Engine Marketing, Email Marketing, Social Media Management, Social Media Marketing, Affiliate Marketing, and Pay-Per-Click Advertising.

So, let’s begin!

   1.Know your Requirement:

To start off with digital marketing, carefully determine your wants and needs. Start off with a plan that defines and states clearly what your marketing objectives and goals are.  Some questions should include what is the nature of your business?  On which platforms are your target customers? And so on. Bear in mind that your objectives must harmonize with your overall mission, or you could get lost in the process. If you’re working with a digital marketing team, see that they follow your specifically designed management structure to achieve proper branding.

   2.Know your Digital Metrics:

If you have well-planned business objectives, effectual digital strategies and good experience in the digital marketing application will help you progress in making sales. Your 3 major digital metrics should be profit, traffic, and conversions, in order of precedence, while the rest follow. Knowing and measuring your digital metrics will help you stay focused.

 3.Set & Measure Your KPIs:

Assessing your analytics is absolutely crucial to optimize your metrics and watch your profits surge. The key indicators to determine your endeavors are, the number of visitors to your site, ad (click-through rate), number of new leads, website bounce rate, email subscriber list size, and email open rate. These will help you to distinguish your digital marketing strategies’ past success and failure to identify the areas of focus.

How to Analyse KPIs: 

  • Decide the time period to analyze.
  • Set your Google Analytics calendar to match the time frame.
  • Identify the best tools to measure your efforts accurately.
  • Analyze your competitors’ marketing strategies and compare them with yours. 

   4. Learn From Your Mistakes:

In the course of maintaining your customers’ concentration, staying ahead competitions, and learning the appropriate technologies to assist your efforts, you may strike many mistakes and opportunities. Remember, mistakes are incredible means to learn. Nevertheless, be extra careful to avoid big mistakes as the same are often expensive.

To avoid errors in marketing, adhere to the following advice:

  • Never post content without a purpose
  • Stop spending too much on one strategy
  • Choose powerful influencers
  • Seek an expert assistant when stuck in the middle of nowhere.

For nearly a decade, Urbansoft has been supporting many clients with brand experiences that have made them go global. We work with a team of 50+ designers, marketing gurus, coders, and project managers who work with the right technology proven algorithmic methods, and the best creative strategies to get you fast results. Contact us now!

 

How to Market Your Business on LinkedIn Efficiently?

Marketing on LinkedIn can help you build strategies on a dimension that suits your business needs and objectives to generate leads, build brand awareness, establish a strategic partnership, and engage target customers. Even though LinkedIn offers several marketing opportunities for every sort of business to expand its reach; choosing the right ones that could be suitable for your company, could pose a range of challenges. Here are a few tips to market and advertise your business on LinkedIn easily and effectively, to help reach maximum potential customers.

  • Create a Killer LinkedIn Profile:

Typically, profiles are where first impressions are formed. To build a LinkedIn Profile that gets you noticed, at first sight, use a professional image, make your headline stand out, use bullets to highlight the points, add images or documents to your achievements, and keep your work record relevant. Don’t forget to use status updates to share relevant brand content, and ask the public for recommendations. This helps your viewers to check out your company’s page and help them understand more about you.                  

  • Define your Audience & your Goals:

An update that aligns with your marketing goals and target audience’s needs, receives high engagement in no time. To achieve this, start by outlining well-defined goals and objectives that are easily understood by your marketing team. This may need to be fine-tuned at the end of the exercise to suit your next marketing aim. With your goals and objectives in mind, define your target customers and channel your brand towards their needs.

  • Optimize for Search Engines:

Like every other social media platform, organic content when optimized for search engines presents an opportunity to consistently get your product and service in front of the right audience when online. A well-optimized company’s LinkedIn page enables them to gain visibility with people searching for a particular brand. Seek assistance from SEO experts if you need one.

  • Add Company Page Followers:

Prior to adding followers to your LinkedIn page, ensure that your company page is up and running fine. It must be supported by visitor’s wants and needs. When the audience’s visit and receive satisfaction from information on your post, you are most likely to retain them. Attract customers and other key partners to become followers. Encourage your employees to share your posts as well.

  • Use Paid LinkedIn Content Ads & Sponsored Updates:

Did you know that delivering engaging ad-content to the right audience is the backbone to any inbound marketing strategy?  Sponsored content allows you to promote your service or product directly via LinkedIn feeds of the professionals you want to reach on the platform.

If you are trying to make it to the top within a short span of time without investing much, SMM is the way to go. When people say “Social Media”, the mind quickly diverts to Twitter and Facebook, unlike what everyone thinks and says, these aren’t the only two platforms available, and there’s a lot more to social media than you know it.  The key to running a successful social media campaign is finding the right platform and ways to connect with your key customers. Contact us now!

5 Content Marketing Strategies that Meet Market Requirements on a LowBudget

A content marketing strategy when effective speaks to your audience exactly what they need each time they visit your website and other platforms. To meet your bottom line needs at every stage of your sales funnel, it isn’t wise to solely depend on the same content strategies to tackle different customers with different perceptions, particularly when dealing with diverged goals at hand. If you’re an entrepreneur or companies planning to broaden your outreach, then you’re reading the right blog. Read on!

                                 

  • FRESH & RELEVANT Content:

 Existing and prospective customers expect high value branded content to stay connected to your pages. As a businessman, your main purpose should be to encourage engagement through content that eventually facilitates a good relationship which leads to a conversion. Aside from the above, search engines evaluate your business online based on the grounds of content value and frequency.  Each time you deliver valuable content, you notice more traffic amassing in your direction.

  • KEEP AT Learning:

 Establish yourself as a thought leader and build trust with your target audience through valuable on-site content. Never stop learning irrespective of your experience and how skilled you might be. The truth is, you can’t apprehend all in the market, neither can you determine the everyday dynamic inclinations of buyers without perpetual learning. Set aside time to learn customer’s ways every day. In that way, you can always advance on your results down line.

  • RE-Examine your Content Strategy:

Whether you’re just starting out with content marketing or you’ve been using the same techniques for a while, it never stings to revisit your content strategy plan to keep it up-to-date to the taste of your visitors. Focus not just on on-site content, but also off-site as well, especially when mapping your content strategy. Both, are essential and play a vital role when it comes to enhancing your overall visibility on search engines.

  • Exercise Balance &Patience:

 Content marketing is a long-term achievement, and it could take a while to boost your social ROI as expected. It takes time to build authority, build an audience and rank high.  Although there isn’t a specific duration for building expected clients, it all depends on the effectiveness of your marketing approach. All you need is constant improvement and patience. Remember, that you aren’t in this alone; your competitors’are with you as well. They are also scouting the newer fresh aspects of content marketing online. Consequently, never give up in following the right way even if you’re to invest in a trusted content marketing agency.

  • Measure the RIGHT METRICS:

 Taking time out to create content frequently, that boosts your brand’s visibility, and pulls responsive leads into your funnel is significant; and also a good idea to note. However, measuring your promotion’s performance is yet another critical aspect. By using the right metrics, you track the number of leads, opportunities, impressions, followers, new customers obtained so far and more. Based on these analysis, you plan a means to improve it further.

All this seams real simple when seen on paper and can really be a hands full when you set your mind to it. At Urbansoft, we can take care of everything for you, from digital advertising, website content writing, blog & article, writing E-magazine content writing, website optimization, SMM, website builds, and more, we do it all. With skills and techniques that help you boost your SEO, our professional content developers use their marketing and sales knowledge to develop and express the client’s emotions into words. Contact us, if you are looking for content marketing professionals to work with.

 

 

5 SEO Tools to Audit & Measure Your Website Efficiency

The most proficient and easiest way to improve your website performance is by using SEO monitoring tools in your content marketing promotion. Why? It’s only by understating these tools you can use them effectively.  There are a lot of SEO auditing and monitoring tools to keep your website on track. If you analyze your entire website from time to time, you will no doubt notice your site’s scrawny areas. By getting suggestions needed to improve your search engine strategy, can help you earn a higher Google ranking.  Here’re a few SEO tools with their different uses.

  • Google Keyword Planner:

The purpose of using Google keyword planner is to help you build search network campaigns, increase keyword suggestions, and their volumes of search.  This kind of tool is free and user-friendly and can help you sort things out even if you have basic knowledge of it.  Start by searching the words or phrases that relate to your brand and then select the best.

  • Google Webmaster:

A webmaster is an aspect of Google official tool that helps you track your website performance. Using the same, analyze your website thoroughly to examine your indexing status, improve your On-Page SEO, optimize your site’s visibility easily, and fix other technical issues linked with your website.

  • HubSpot’s Website Grader:

Website Grader is designed to improve your site’s performance. It ensures that your business discovers search engine optimization opportunities available from time to time to meet the changes in the marketing trends relating to your site’s speed, security, mobile friendly, performance, SEO, and lots more needed to boost the growth of your business.

  • Check My Links:

If you’re editing a web page that has lots of links, it’s complex to ensure that all links are working fine and without errors. Check My Links SEO is designed to fish out, highlight all broken links, and optimize all the internal or external links found on your webpage to ensure they work perfectly.

  • Ahref:

Ahref is an advanced SEO resource Keyword which shows you the most searchable words people use to find your related products and services. In addition, it produces links and ranking profiles that drive traffic from your competitors.

Are you struggling to find and understand SEO strategies? Struggle no more! Urbansoft has proved to be the best of the best in SEO services. We have a very simple process to it. To start off we collect details such as local SEO marketing goals, calculate budgets, and analyze current strategies. On analyzing your ranking and branding position in the industry and on the web, we put forth a valuable proposal created in your best interest. On acceptance, we move on to on-page and off-page optimization.

Why Urbansoft’s SEO Services?

    We work with SEO experts

    We help save Time and Money by using effective strategies

    We help you own an SEO optimized User-friendly Website

    We provide a ranking based on keywords that will drive awareness and sales

    We provide 24/7 support

    We help you reach your target audience

    We use white hat SEO techniques

Contact us for further information today!

 

 

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