Are you facing trouble with traffic to your website? Aren’t you getting the necessary attention? Or are you having a hard time keeping visitors on your page? These are just a few of those problems that most websites face.
If you aren’t reaching enough traffic, your site may be out of date. To keep your website constantly up-to-the-minute, time to time redesign is the only solution. Note that website redesign supports and improves a business’ overall marketing efforts. To begin with a redesign, you’ll have to start the project ahead of the design process. Sound planning, study, and insight on the pros and cons could lead to an immensely successful website; and make all design stages easy. For support, the following checklists can guide you down the road of a successful website.
- Understand Your Users’ Journey:
The first thing you could do is to collect a data-based understanding how your visitor engage with your current site could be essential to attain a successful website redesign. Sadly, when discussing the project scope, most firms focus on the site design and functionality, overlooking or allocating less time in understanding target users, which isn’t wise. Understanding the user’s journey provides an edge to what they need and want from your business.
- Evaluate your Current Website:
Don’t start your redesign until your current site is audited and understood. The rationale behind this is to perceive your site weak points as wells as its strength to help you know the area of focus. Studying and analyzing your site insight will help in this regard. Highlight all your findings for easy modification. It’s a waste of resources focusing attention where efforts aren’t needed.
- Do a Competitive Analysis:
If you’re out of sufficient ideas, analyze different competitors’ performance to find out the mechanisms that attract customers to their sites in view of their marketing position and customer experience. The gathered information offers a better sense of what to do in relation to content, image design, pricing, and colour on your site. You don’t need to copycat the same for your site. Get adequate notions in addition to your existing strategy to make yours better.
- Reboot your Brand:
From time to time, attempt to change or upgrade your brand to keep it current, and relevant to the market and for a fresh look. You must also differentiate your brand from your competitors. If you don’t have a unique proposition in mind, take a break and think about how you can develop a unique value proposition that stands out of the crowd. Customers are engrossed to what is unique and valuable- that’s customers’ perception.
- Create a Realistic Timeline:
Although predicting time to build and launch a new site is quite challenging, but as for a redesign, the time is quite more realistic. Determine how long this should take before discussing deadlines with your team. Don’t be surprised; you may get different timelines from a different agency, and that is normal. To sort out your dilemma, glance through their portfolio to find out the reasons behind their suggested timeline. For a quality website, the time falls between 2 to 5 months depending on the size and how flexible you, the designers or developers are in handling the same. Start the most pressing tasks earlier to avoid tight deadlines.
- Content is a Priority:
As there are a lot of considerations to be made in the process, get expert assistance. For example, a digital marketing agency working for you makes the redesign journey smooth and successful. They can help you with the right content that engages traffic to your site. However, if you have all it entails to do same, ensure the content is concise and valuable to your visitors. You could also set up a user test requesting your audience to perform a task on your developed site prior to launching.
- Measure your Performance:
To maintain a successful website redesign, continue to measure, and evaluate even after the launch. This is the key to understanding how your new site is performing. Using analytic tools, find out if all the benchmark goals set out earlier are achieved or not. If not, then do the needful to improve.
Urbansoft, a well-known website design and development firm in Bahrain, and has been identified for its credibility, integrity, trustworthiness and customer satisfaction around the globe. Designing over 500+ sites over the years has given us the required boost that we needed as a start-up firm. Contact us for further details or assistance in the same.