October 16, 2017 admin

5 Social Media Mistakes & How to Avoid Them

As technology advances so do social media methods.  As of today, some firms still dwell on outdated techniques making them lose track of their audience pathway. One thing you must bear in mind is that if you keep on using an outdated strategy to attract your audience it would result in failure, further jeopardizing your extensive efforts in building your brand. Today, we have identified 6 errors you can prevent while leveraging your brand on any social platform.

  1. Lack of Proper SMM Planning: If you fail to plan, you have planned to fail. Lack of planning will result in a waste of usage of resources. It takes a matter of time and right skills to identify the right strategy for your business; but the implementation is on another level and may not be that easy if you don’t have expert knowledge on the same. Lack of proper preparation will result in making a huge mistake that may ruin your business credibility on the whole.

Tip: Don’t just hop into a strategy without sufficient knowledge on using it effectively and efficiently. Plan well based on your objectives, considering the current market scenarios for your brand.   You could use an experienced marketing strategist to give you guidelines to plan.

  1. Regular Maintenance of Social Media Platforms: Assume you buy a car, and you don’t maintain it consistently, what will happen to it? It will soon be worn out, isn’t it? That is similar to your social platform elements.

Tip: You must keep it attractive for your visitors on a daily basis to prevent customers from falling out of interest.

  1. Overlooking Re-branding: You may be posting quality content, videos or images about your brand. The question here is, how attractive is your core brand? Do they represent what you convey? Or is it just for camouflage? You best know the answer.

Tip: Always redesign your products or services to give it a fresh and unique appearance for your customers.

  1. Over-Padding of Social Media Platforms: The choice of ingredients determine the taste of the food, but too much of the same could result in a mess. Likewise, posting social media elements are essential to keep it inviting, which includes content, images, events, videos, infographics etc. But, when they are being over-stuffed, your main goals may get lost in the clatter.

Tip: Endeavour to post what is suitable to your customer in a balanced style. Be constantly aware of what you post. Post only relevant elements that create benevolent impressions in the hearts of your visitors. Your main goal is to achieve out-and-out branding.

  1. Same Content on All Platforms: All customers perceive things in different ways, even an identical customer. Your goal is not to engage one or two members in your audience, but, to engage tons of them. However, posting the same content all the time across different social media platforms will reduce visitor interest.

Tip: Distribute diverse élite content on all platforms to meet your varied customer needs.  Do upgrade your content when you make a change or an alteration to your existing brand.

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