Imagine that you are contemplating on re-designing your website, what re-design terms would come to your mind? Understanding your site necessities will help you to combine what will fit in and sorts of changes required to meet your goals of designing. Redesigning a website is more than just giving it an upgrade or new look, but intent to pull in your target customers in your favor. Whether you’re a developer or a web-designer, or neither, you’ll need to know these terms. Having knowledge of these terms will help you understand what is going on in your website.
- Website Goals:
Whether you’re constructing a new website or re-designing an existing one, it’s worthwhile to identify specifically your purpose and the key factors for determining the success of your projected growth. Part of a designer’s job is to make things look good, but the more important part is to make the site compelling for the business owner and for visitors. Bearing the exact goals in mind will allow you to create or redesign the best site.
- Search Engine Optimization:
If your business isn’t on the first page of search engines, you haven’t started. SEO (Search Engine Optimization) allows you to optimize your website to create visibility, generate leads, credibility and increase sales for your business. When you optimize your website efficiently, Google makes you searchable on search results.
- Domain Name:
The word “domain” simply means an area which a person has control. Domain name in the world of website designing classifies one or more IP addresses or a particular web page. Example of a domain name is URL- http://www.urbansoft.co
- Google Analytic:
With Google Analytics, you can track and report the number of the people that visited your website. Aside from this, it helps you to know how effective your website is in generating leads for you and which lead requires a follow-up.
- Conversion Rate:
It shows you the average parentage number of conversions per ad click. It can be determined by taking the total number of people that visited your website divided by the total leads obtained from the website. For example, if you have 100 conversions from 5000 clicks, so 5000/100 is 50% conversation rate.
This is an area where you log in and make changes to your website content whenever you want to make changes. For example, additional features added to your brand. This mechanism helps you to keep them updated.
- Content Development:
It applies to the process of creating a content to describe the products or services on your site for easy audience comprehension. The web-content tells the users more about the company brand.
- Customer Personas:
Personas are beneficial in reflecting the goals, desires, and weaknesses of your target audience towards your brand. Additionally, it helps to grasp the detail information of your target customers for a better experience. Having a deep understanding of customer’s wants and needs is the key.
At Urbansoft, we can help you redesign your website by providing you with multiple design prototypes that you can choose from, which include a variety of our award-winning designs put forth by our cutting-edge design team, providing you with user-friendly websites that are uniquely designed to convert visitors into customers, providing you with an up-to-date, conversion-oriented website that will help boost your online presence and your ROI. Contact us today!