Step-By-Step Guidelines to Achieve Success in Digital Marketing

More than 10 years ago, marketing had evolved due to the explosive progression in digital marketing technology. Lately, there’s expansion in relevancy of online media channels that pop multiple online opportunities for the digital marketing market. It’s no phenomena that there’s more demand for digital marketing experts like never before.  Notice that over 170 million people worldwide use social media frequently making it a place to boost your social ROI. To make digital marketing easier to explore, here are step-by-step guides that help you how to best put that to use.

But before that, let’s learn more about digital marketing.

For your accurate understanding, digital marketing is the use of digital media to influence users to engage and buy your products and services. Digital marketing comprises of Search Engine Optimization, Content Marketing, Search Engine Marketing, Email Marketing, Social Media Management, Social Media Marketing, Affiliate Marketing, and Pay-Per-Click Advertising.

So, let’s begin!

   1.Know your Requirement:

To start off with digital marketing, carefully determine your wants and needs. Start off with a plan that defines and states clearly what your marketing objectives and goals are.  Some questions should include what is the nature of your business?  On which platforms are your target customers? And so on. Bear in mind that your objectives must harmonize with your overall mission, or you could get lost in the process. If you’re working with a digital marketing team, see that they follow your specifically designed management structure to achieve proper branding.

   2.Know your Digital Metrics:

If you have well-planned business objectives, effectual digital strategies and good experience in the digital marketing application will help you progress in making sales. Your 3 major digital metrics should be profit, traffic, and conversions, in order of precedence, while the rest follow. Knowing and measuring your digital metrics will help you stay focused.

 3.Set & Measure Your KPIs:

Assessing your analytics is absolutely crucial to optimize your metrics and watch your profits surge. The key indicators to determine your endeavors are, the number of visitors to your site, ad (click-through rate), number of new leads, website bounce rate, email subscriber list size, and email open rate. These will help you to distinguish your digital marketing strategies’ past success and failure to identify the areas of focus.

How to Analyse KPIs: 

  • Decide the time period to analyze.
  • Set your Google Analytics calendar to match the time frame.
  • Identify the best tools to measure your efforts accurately.
  • Analyze your competitors’ marketing strategies and compare them with yours. 

   4. Learn From Your Mistakes:

In the course of maintaining your customers’ concentration, staying ahead competitions, and learning the appropriate technologies to assist your efforts, you may strike many mistakes and opportunities. Remember, mistakes are incredible means to learn. Nevertheless, be extra careful to avoid big mistakes as the same are often expensive.

To avoid errors in marketing, adhere to the following advice:

  • Never post content without a purpose
  • Stop spending too much on one strategy
  • Choose powerful influencers
  • Seek an expert assistant when stuck in the middle of nowhere.

For nearly a decade, Urbansoft has been supporting many clients with brand experiences that have made them go global. We work with a team of 50+ designers, marketing gurus, coders, and project managers who work with the right technology proven algorithmic methods, and the best creative strategies to get you fast results. Contact us now!

 

How to Market Your Business on LinkedIn Efficiently?

Marketing on LinkedIn can help you build strategies on a dimension that suits your business needs and objectives to generate leads, build brand awareness, establish a strategic partnership, and engage target customers. Even though LinkedIn offers several marketing opportunities for every sort of business to expand its reach; choosing the right ones that could be suitable for your company, could pose a range of challenges. Here are a few tips to market and advertise your business on LinkedIn easily and effectively, to help reach maximum potential customers.

  • Create a Killer LinkedIn Profile:

Typically, profiles are where first impressions are formed. To build a LinkedIn Profile that gets you noticed, at first sight, use a professional image, make your headline stand out, use bullets to highlight the points, add images or documents to your achievements, and keep your work record relevant. Don’t forget to use status updates to share relevant brand content, and ask the public for recommendations. This helps your viewers to check out your company’s page and help them understand more about you.                  

  • Define your Audience & your Goals:

An update that aligns with your marketing goals and target audience’s needs, receives high engagement in no time. To achieve this, start by outlining well-defined goals and objectives that are easily understood by your marketing team. This may need to be fine-tuned at the end of the exercise to suit your next marketing aim. With your goals and objectives in mind, define your target customers and channel your brand towards their needs.

  • Optimize for Search Engines:

Like every other social media platform, organic content when optimized for search engines presents an opportunity to consistently get your product and service in front of the right audience when online. A well-optimized company’s LinkedIn page enables them to gain visibility with people searching for a particular brand. Seek assistance from SEO experts if you need one.

  • Add Company Page Followers:

Prior to adding followers to your LinkedIn page, ensure that your company page is up and running fine. It must be supported by visitor’s wants and needs. When the audience’s visit and receive satisfaction from information on your post, you are most likely to retain them. Attract customers and other key partners to become followers. Encourage your employees to share your posts as well.

  • Use Paid LinkedIn Content Ads & Sponsored Updates:

Did you know that delivering engaging ad-content to the right audience is the backbone to any inbound marketing strategy?  Sponsored content allows you to promote your service or product directly via LinkedIn feeds of the professionals you want to reach on the platform.

If you are trying to make it to the top within a short span of time without investing much, SMM is the way to go. When people say “Social Media”, the mind quickly diverts to Twitter and Facebook, unlike what everyone thinks and says, these aren’t the only two platforms available, and there’s a lot more to social media than you know it.  The key to running a successful social media campaign is finding the right platform and ways to connect with your key customers. Contact us now!

5 Content Marketing Strategies that Meet Market Requirements on a LowBudget

A content marketing strategy when effective speaks to your audience exactly what they need each time they visit your website and other platforms. To meet your bottom line needs at every stage of your sales funnel, it isn’t wise to solely depend on the same content strategies to tackle different customers with different perceptions, particularly when dealing with diverged goals at hand. If you’re an entrepreneur or companies planning to broaden your outreach, then you’re reading the right blog. Read on!

                                 

  • FRESH & RELEVANT Content:

 Existing and prospective customers expect high value branded content to stay connected to your pages. As a businessman, your main purpose should be to encourage engagement through content that eventually facilitates a good relationship which leads to a conversion. Aside from the above, search engines evaluate your business online based on the grounds of content value and frequency.  Each time you deliver valuable content, you notice more traffic amassing in your direction.

  • KEEP AT Learning:

 Establish yourself as a thought leader and build trust with your target audience through valuable on-site content. Never stop learning irrespective of your experience and how skilled you might be. The truth is, you can’t apprehend all in the market, neither can you determine the everyday dynamic inclinations of buyers without perpetual learning. Set aside time to learn customer’s ways every day. In that way, you can always advance on your results down line.

  • RE-Examine your Content Strategy:

Whether you’re just starting out with content marketing or you’ve been using the same techniques for a while, it never stings to revisit your content strategy plan to keep it up-to-date to the taste of your visitors. Focus not just on on-site content, but also off-site as well, especially when mapping your content strategy. Both, are essential and play a vital role when it comes to enhancing your overall visibility on search engines.

  • Exercise Balance &Patience:

 Content marketing is a long-term achievement, and it could take a while to boost your social ROI as expected. It takes time to build authority, build an audience and rank high.  Although there isn’t a specific duration for building expected clients, it all depends on the effectiveness of your marketing approach. All you need is constant improvement and patience. Remember, that you aren’t in this alone; your competitors’are with you as well. They are also scouting the newer fresh aspects of content marketing online. Consequently, never give up in following the right way even if you’re to invest in a trusted content marketing agency.

  • Measure the RIGHT METRICS:

 Taking time out to create content frequently, that boosts your brand’s visibility, and pulls responsive leads into your funnel is significant; and also a good idea to note. However, measuring your promotion’s performance is yet another critical aspect. By using the right metrics, you track the number of leads, opportunities, impressions, followers, new customers obtained so far and more. Based on these analysis, you plan a means to improve it further.

All this seams real simple when seen on paper and can really be a hands full when you set your mind to it. At Urbansoft, we can take care of everything for you, from digital advertising, website content writing, blog & article, writing E-magazine content writing, website optimization, SMM, website builds, and more, we do it all. With skills and techniques that help you boost your SEO, our professional content developers use their marketing and sales knowledge to develop and express the client’s emotions into words. Contact us, if you are looking for content marketing professionals to work with.

 

 

5 SEO Tools to Audit & Measure Your Website Efficiency

The most proficient and easiest way to improve your website performance is by using SEO monitoring tools in your content marketing promotion. Why? It’s only by understating these tools you can use them effectively.  There are a lot of SEO auditing and monitoring tools to keep your website on track. If you analyze your entire website from time to time, you will no doubt notice your site’s scrawny areas. By getting suggestions needed to improve your search engine strategy, can help you earn a higher Google ranking.  Here’re a few SEO tools with their different uses.

  • Google Keyword Planner:

The purpose of using Google keyword planner is to help you build search network campaigns, increase keyword suggestions, and their volumes of search.  This kind of tool is free and user-friendly and can help you sort things out even if you have basic knowledge of it.  Start by searching the words or phrases that relate to your brand and then select the best.

  • Google Webmaster:

A webmaster is an aspect of Google official tool that helps you track your website performance. Using the same, analyze your website thoroughly to examine your indexing status, improve your On-Page SEO, optimize your site’s visibility easily, and fix other technical issues linked with your website.

  • HubSpot’s Website Grader:

Website Grader is designed to improve your site’s performance. It ensures that your business discovers search engine optimization opportunities available from time to time to meet the changes in the marketing trends relating to your site’s speed, security, mobile friendly, performance, SEO, and lots more needed to boost the growth of your business.

  • Check My Links:

If you’re editing a web page that has lots of links, it’s complex to ensure that all links are working fine and without errors. Check My Links SEO is designed to fish out, highlight all broken links, and optimize all the internal or external links found on your webpage to ensure they work perfectly.

  • Ahref:

Ahref is an advanced SEO resource Keyword which shows you the most searchable words people use to find your related products and services. In addition, it produces links and ranking profiles that drive traffic from your competitors.

Are you struggling to find and understand SEO strategies? Struggle no more! Urbansoft has proved to be the best of the best in SEO services. We have a very simple process to it. To start off we collect details such as local SEO marketing goals, calculate budgets, and analyze current strategies. On analyzing your ranking and branding position in the industry and on the web, we put forth a valuable proposal created in your best interest. On acceptance, we move on to on-page and off-page optimization.

Why Urbansoft’s SEO Services?

    We work with SEO experts

    We help save Time and Money by using effective strategies

    We help you own an SEO optimized User-friendly Website

    We provide a ranking based on keywords that will drive awareness and sales

    We provide 24/7 support

    We help you reach your target audience

    We use white hat SEO techniques

Contact us for further information today!

 

 

How to Utilize Microsoft SharePoint to the Fullest?

SharePoint has essential features suitable for all sorts of businesses. There are a lot of tasks you wish to perform easily and quickly as possible to avert delays in delivering your clients’ projects.  Its unique tools can be modified to meet all the business and cultural needs of your organization. SharePoint Services leverages a desktop friendly approach to help you execute your complicated tasks successfully.  If you’re contemplating on employing Microsoft SharePoint, don’t go into it straight away. But before that, let’s learn its entailments to enable you to utilize its features to the fullest. Here are facts to ponder on.

 

  • SharePoint Simplifies Traffic Distribution:

Using an exchange server to manage your email traffic is tedious and slow-paced. Microsoft SharePoint can simplify your email traffic distribution. All you need is to create a single SharePoint site group for receiving exchange traffic and allow the system to do the rest of the work.

 

  • SharePoint Integrate Bot Connector:

Microsoft presents about 24 bots with diversity functions that enable users to leverage productivity. For example, there is T-Bot that can answer your team’s frequently doubts. If you integrate a chatbot on your SharePoint bot connector, your team can connect to all your social platforms like Facebook, Twitter, Web chat, Skype, and slack easily.

  • SharePoint Collaboration Solutions are Scalable:

Microsoft SharePoint renders a collaborative solution toolkit that allows you to utilize the full depth and breadth of Office 365, inclusive of other tools such as Excel, OneNote, Word, Planner, PowerPoint, Delve, SharePoint etc.  Using appropriate tools, create sites for your team to perform other collaborative functions of your business.

  • Its Sites are Highly Customizable:

SharePoint platforms are opened and invite customization. With SharePoint, you can customize your sites using the browser’s supported tools and applications, engage in remote provisioning called site provisioning pattern, use SharePoint add-ins and third-party apps found in the SharePoint store, also, use custom app development using development tools.

  • Enables a Vital Storage System:

SharePoint server products can manage your metadata centrally and organize them in a manner that best suits your business. You can also create search arguments to enable you to organize your organization data dynamically and to generate document storage for retrieval and transportation of information from one server to another.

  • Mobile Audio & Video Calling:

Audio and video conferencing enable cross-department collaboration. There are features for both Android and iOS in Microsoft SharePoint which allow your team to interact in real time with each other as well as your clients across the globe. This can empower you in scaling and supporting many project sizes of your firm.

  • SharePoint Security Model:

Security is the primary area that maintains the integrity of an existing system. That being said, your organization information ought to be secured all times. SharePoint is implemented using a highly secure environment with progressive audit, data protection, governance, and compliance features when you use any of Office 365’s platform services.

Utilizing Microsoft technology, Urbansoft has delivered collaborative working solutions which enable employees to work together, share ideas and support a unified environment. Products such as SharePoint, Office 365 and Skype for Business can be customized to suit your business requirements, whether you are looking for a platform to store content and share ideas, or to improve communication between colleagues. Contact us for further information today!

 

 

 

Benefits of Using Web Tools to secure your Brand?

Web technology has positive effects on business operations, irrespective of the company size. Some may view it as unnecessary or a waste of resources when trying to adapt to the changes in everyday technologies. Though that might be true in a few aspects, a few notices that investing in trendy know-hows no doubt boost return on investment a hundredfold, give the brand a new beginning and provide the business with a strategic edge over all its competitors. How? Here are a few things to consider while pondering on investing in the technologies of the day.

• Promotion:

In today’s digital epoch, the growth of the Internet’s accessibility is inescapable, and this makes it easier for any firm that is looking to make its product or services stand out in the market. Without a web advertising office in place, a business will deprive itself of tons of clients searching for its kind of brand online. Web tools make the promotion of a business easily attainable, eases of customer understanding of the product and service, and helps create a new market for a firm’s new entrants.

• Distribution:

Distribution networks are the stronghold of every successful marketing campaign. One of the most crucial distribution platforms is a business website. Using web tools such as e-commerce site portals, a firm can showcase, manage, and expand the distribution of its product and services on a large scale. Besides these, both existing and potential customers can easily access the firm’s offers and order their needs and wants on their very own.

• Pricing:

Through web tools, you can list and alter the prices of the services or products as the market requires. Besides, most customers do compare the prices of different alternatives before they finally buy. In addition, inbound sales could cut your resource costs to half the price as the process of online purchases doesn’t require a sales representative.

• Security:

Information security is now a world topic as a result of fears of hack attacks and other security failures that could jeopardize businesses. A survey by the Centre for Strategic and International Studies indicates that cybercrime costs the global economy over US$400 billion per year. It isn’t surprising that technology can protect your business information, but you ought to keep it in operation using advancing technology.

• Efficiency:

Did you know that your businesses can operate more efficiently when you use web technology accurately? True! If you are already using the same, you are most likely a witness to the same. Like mobile websites that make it friendly for your clients to reach you conveniently and purchase based on offers. All your files could be digitized to make customization of documents easier, send and reply to emails promptly, and thus improving customer relationship management.

• Collaboration:

If you have noticed, web technologies have redesigned the concept of collaboration and rendered it an open construct independent of business learning like never before. With learning management systems (LMS) dashboard, a firm’s team and its clients can collaborate to learn on the better ways to handle different projects through diverse networks. Platforms such as Google Plus, Twitter, and so on could be used to access documents from different locations making it easier to complete client projects successfully and on time.

At Urbansoft, we design sites based on understanding basic needs as a company, service provider, or retailer, we incorporate a design keeping in mind even the smallest positive and negative key areas that can either pick you up or drop you down. For example, we deal with sites such as Amazon, also known as the world’s largest bookstore, and sites which have Gateway or portal sites. Contact us for further information on the same.

 

 

How to keep Your Customers Coming Back for More?

A satisfied buyer surpasses all business tactics, and which of course is the energy that keeps your brand selling. The moment the rate of customer satisfaction reduces the love for your product or service dies. This, in turn, affects your sales. If you nurture a deeper bond with your existing and potential consumers, they will distinguish your brand as essential, and uphold a long-term commitment as well. Let’s us learn how?

  • Keep Customers at the Edge of Their Seats:

Keeping your customers in tune with your brand comes with intensifying your connections with them. It’s a critical phase of your business that you can’t break out of if you want to retain the audience within your reach.  This can be achieved by suitably constructed blogs on your websites, business news, adverts, updates, and interesting events that keep customers within your hands, by increasing the fondness of your brand.

 

  • Leverage Suitable Technologies:

As your products or services and clients relationships amplify, you ought to refresh it through technologies, innovations, and with the prevailing marketing trends. Ensure that you utilize technologies productively to portray your offers. This may involve redesigning your brand, in an effort to renew and refresh your customer’s perception.

  • Regular Market Analysis:

As a brand marketer, your first step should be market research before projecting your stories to your target audience. The significance of a good regular market analysis applies to all sizes of businesses. When you understand the everyday market scenario, you will identify many distinct factors that could benefit your business or clients.

  • Deliver Values:

If you deliver trust, it’ll definitely double its return in no time, in the sense that customers will assure repeated business and will also respect you.  When you build trust in your customer, you can achieve the brand value that promotes a higher premium on your brand. Always ensure that your brand truthfully speaks about what matters to customers, even in your blogs.

  • Ensure Conveniences:

All customers are kings, so care about their convenience and not yours. Make sure that all your business platforms are user-friendly. Each feedback or complaint your customers make have a lot to tell on your business. Therefore, look to each one intently and resolve the same.  CRMS, responsive websites, and customer- friendly websites are some of the keys that make customers come back to you.

  • Surprise your Customers:

Customers love surprises like everyone else. If you want clients to continue buying from you, surprise them from time to time. Simple and cost-effective surprises make a difference.  Customers will appreciate even the little things you offer them, and will, in turn, encourage to build a closer and long-term relationship with you.

Note that, associating with branding agencies such as Urbansoft helps keep businesses one step ahead of their competition. Being remembered as a quality provider keeps you at the top, and encourages repeated business. Contact us for support.

 

 

5 Key Areas to Understand Your Customer’s Purchase Path

The process of identifying a customer’s purchase journey begins with knowing your customer’s traits individually. Gathering existing information about your existing and potential audience is a good start to know the various touch-points required to create a strong customer experience about your brand. This will not only help you grasp the means to get buyers to fall in love with your brand but engage them long enough to make a purchase.

How to Map out your Customer’s Journey?

A customer’s journey map portrays how you can connect, socialize effectively with all sorts of customers on digital platforms, details in relation to telephone, email, broadcast, or media, and also information where you get to meet the client in person based on events they attend. Mapping helps identify everything down to the very detail, helping you fill in the gap needed to ensure continuity in your customer’s buying journey. So, let’s see how it’s done!

Map Your Customer Journey:

Basically, there is no usual format to create a customer journey map for your business. It could be mapped based on your business preference, but ought to be a clear picture of the stories you want to portray. Your customer journey map should be set out to ensure that your brand stories center on the mind of your audience, and the key areas of your business should be noticed at a glimpse.

Involve your Team:

Employees are the major resources that support customer services, hence, crucial to the process. Why? Your team helps to speed up the identification of gaps between your organization and customers, relating to the overall customer services. This creates opportunities for enhancing the same. In turn, customer journey mapping helps your team to build a stronger customer relationship resulting in higher ROI. Take the extra effort to involve your team, including other stakeholders who play key roles in cross-sectional functions of your organization.

Outline your Goals and Scope of Customer Journey:

To ensure that nothing is missed out, build focus and create alignment within your group. To do this, outline all the necessary attributes that will lead you and your group toward achieving success in your business. For example, your goals and the scope to be mapped should be clearly defined and stated.

Create Tasks & To-Do-Items:

The trick behind keeping a successful project is creating a simple list of items you ought to execute each day, along with the time required. You can include a not-to-do list as well.  These will help you distinguish between work responsibilities and personal obligation, eliminating skipping anything imperative. For example, marketing priorities, such as content marketing strategy, email marketing plan, alteration to the key areas on your website, and a lot more.

Awareness, Consideration, & Acquisition:

These three factors are areas of focus to reach and engage your target customers with what matters to them. The moment a customer notices your brand, (awareness) occurs, but, when they contemplate on buying, then it’s called brand recognition (Consideration). When they finally decide to buy it is an (acquisition). These are a few stages you need to follow up on to keep customers engaged in buying from you.

Customer journey flows to explain the tension experienced by the customer, and creating a process that helps them sail through helps strengthens your customer’s buying decision. At Urbansoft, we’re minds and makers with business sense and creative chops set out to connect people with what matters most the experience. Contact us for support.

 

Guide to Building Your First Mobile App

Why do you want to build a mobile app? Do you want to ride the wave of other entrepreneurs, or did you come across a problem that you feel you can resolve? The answer to this question will determine whether your app will be successful or not.

Here is a guide to get you started, but note it may not work for everyone. This is drawn from our experience working for years with entrepreneurs, helping them build and market their mobile apps. Take from it what suits your strategy best, or follow it to the hilt. The important part is to get started.

Get an idea or a problem:

If you already have an app idea, move onto step two. If not, read on. Want to build an app but don’t have an app idea? What you really need are problems, and they’re everywhere!

Successful entrepreneurs solve problems in a way that we could not have imagined. When you look around you, every product and service you use were all created to solve a problem. You wanted to get from one place to another faster, you got a car. You wanted to get from one country to another faster, you got planes.

So look for problems in your daily life and list each one of them. Once you have an exhaustive list, then start to think on how you can resolve them and shortlist the ones that make most sense.

Identify the need:

Validation will prove that a demand exists for your app. You can validate your idea by using the Google Keyword Planner tool to look for the number of people seeking out what you’re trying to do. You could also build a landing page that broadly highlights your app idea and seek user interest through an email signup.

Lay out the flow and features:

Validation of your app idea means that you’ve got something that people want to use. Now is the time to detail your product onto a document, or if you want to go the extra mile, use a wireframing tool.

When putting your idea down on paper, remember to be as detailed as possible. Include the flow of how the user will navigate the app as well as all the features envisioned. This will help your developer to clearly understand your expectations.

Remove non-core features:

From the flow and features document you prepared, start looking closely at features that you can remove. Offer only the core value of your app idea. Do not build features in the first version that are “nice to have” and can always be added later as an update. This will help keep the initial costs of development down and also help you get to market quicker.

Put design first:

I have heard many entrepreneurs saying they want a very basic design and want to focus on just developing an app. They are so wrong! Design is not just about how your app looks, but it’s about how a user will experience the app. Vinod Khosla of Khosla Ventures best explains it: “Design is a way of making technology useful.” So look for a developer who puts design (user experience and graphics) first.

Hire a designer/developer:

Seek a development company that has great design talent and a solid development team. While hiring a developer, go online to check on their credibility and the apps that they have created. If you really liked an app they created from their portfolio, chances are, they could be the right one for your product.

Create developer accounts:

You must register for a developer account with the respective app stores to be able to sell your app through their platform. Google’s Android charges $25 a year and Apple charges $99 annually. You have the option of registering as an individual or as a company, if you already have one formed.

Integrate Analytics:

Analytics help you track downloads, user engagement and retention for your mobile app. Make sure you use tools such as Flurry, which is available for free, and Localytics, that has a free and paid version.

Get feedback quickly and improvise:

Once your app goes live on the app store, the first set of customers’ usage and behavior will give you insight into how to improve and enhance your app. Enhancements and changes are constant, so keep an eye on user feedback and keep building.

Introduce features:

You built version one with limited features and only the core offering. Now is the time to evaluate and introduce the remaining features that were left out in the initial version. You will know through analytics and feedback whether the features are relevant anymore.

These steps are not sacrosanct, but rather a guideline to building your app in the most effective manner based on my experience. Once you’re ready to start, you must also know that building a mobile app is the easiest part. Getting customers is where the challenge lies.

Interested in building a Mobile App with Urbansoft? Use code URBANMOB for 10 percent off.

Contact Us:
Email: contact@urbansoft.co

 

Planning A SEO Strategy?

When planning to optimize your online presence, it is important to fully understand the different components that are all instrumental in delivering high local rankings in the search engines. When done correctly, local SEO can deliver the most highly targeted consumers to both the business’s website and to its physical business location.

As search inquiries on smartphones continue to increase daily, it makes local SEO crucial to being found on mobile devices too. A properly executed local SEO plan can ensure that consumers searching on both mobile devices and personal computers find your business. For the best local SEO results, make sure to incorporate the following into the campaign:

Proper Keyword Research:

It is important to identify the keywords that will result in a conversion (an online purchase, phone call to the business, or a physical location visit) rather than just focusing on the keywords with the highest search volume. High search volume doesn’t always result in high ROI.

Onsite Optimization:

Once the keywords are identified, make sure that the website is properly optimized for the chosen search terms. The title tag, meta-description, images, and header tags all need to be adjusted for the targeted keywords.

The website content needs to be written for the visitor instead of stuffing the website with the main keywords. The days of keyword stuffing are long gone, so write for the visitor and optimize for the search engines. Make sure to also include a contact page on the website that contains the business address and contact details.

Optimized Places Pages:

The two most important business profile pages are Google+ Business and Bing Places for Business. These are the listings that appear at the very top of the Google and Bing search results, notating the business location on the accompanying map.

Many businesses create these pages but they fail to fully complete the profiles. Make sure to upload pictures, videos, and fill in all of the business details, making sure to list the businesses address and contact details exactly as they appear on the websites contact page.

Reviews:

Positive customer reviews on the above-mentioned local business pages along with sites such as Yelp play a major role in local SEO. Businesses need to be creative and make customers aware of these review sites and encourage them to leave feedback.

One example of a way to do this would be by creating a weekly newsletter that is emailed to the businesses customer base, complete with access to all of the review links at the bottom of the newsletter. Building an email list provides an opportunity to keep the customer base informed about new specials and promotions, as well.

Directory Listings & Citations:

Getting your business listed on the more popular directory sites such as YellowPages.com and Local.com is important, and quality wins over quantity when it comes to directory listings. Focus on the top directory sites instead of using some of the directory-listing services that claim to submit to hundreds of websites. These are typically low-quality spam sites that do not provide any real SEO benefit.

It is so important that your business, address, and phone number (NAP) is listed the same on the contact page of the website, the places pages, and all of the directory listings. The search engines take these citations into consideration when determining the authority of a local listing, so make sure to put the extra effort in making sure that your NAP is consistent across the board.

High-Quality Link-Building:

Links also play a role in local SEO, and quality again trumps quantity. Focus on getting high-quality links rather than purchasing link packages that just blast links throughout the web. Incorporating user-engaging content and infographics into the local SEO plan are two great ways to build natural links because they result in social sharing. This is the type of natural link-building that the search engines like to see, and reward accordingly.

It is important to understand that local SEO results do not happen overnight. There is no top secret method that will take your website to the top right away. It requires hard work, a well thought out plan and consistent follow through and execution in order to see top local search results.

Interested in building your SEO with Urbansoft? Use code URBANSEO for 10 percent off.

 

Contact Us:

Email: contact@urbansoft.co

 

 

 

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