Email Marketing in today’s World

We live in an ever competitive world where every step you make in your professional life could make or break your company. Of the many marketing techniques that has lost favor in the eyes of the digital world today, Email marketing still continues to make a difference. There are several reasons why it does seem to continue to re-surface in spite of many upcoming trends of marketing. Here are a few stats that show you why email marketing could be one of the best choices in your marketing strategy.

1) Of all devices used, nearly 80.8% of your target audience reaches to their mobiles to read.
2) Off the many days to choose to focus on email marketing, the best would be the weekend which has more than 11% CTR.
3) CTR does seem to be more effective when you choose to use the recipient company’s name in the subject title.
4) Nearly 60% of B2B marketers are convinced that email marketing is the way to get the word out.
5) Though it may seem ironic, but no other two words such as ‘Click Here’ has been more compulsive call-to-action, when compared to “Go” and “Submit”
6) Majority (65%) of readers prefer to see images in their email marketing mails when compared to texts (35%).
7) 45% of marketers schedule time and resources to focus on email marketing.
8) If you look to see the most clicks on emails that you send. Use words like POSTS or JOBS in the subject line.

With these few ideas on the mind when you try to go forward for an email campaign run, you can bet that you can achieve the most of it. Good luck and hope these stats make a difference in your email marketing strategy. Share your ideas on the same in the comments below.

How to Deliver your Brand Strategy Effectively?

A branding strategy could sometimes go wrong. HOW!!? Let’s look at a few situations. One could be that your team lost track of your planned strategy, a result of incompetence on their part, or a result of being unclear about the strategy. Whatever the case may be, the results could be devastating; don’t you think? Even if you haven’t encountered such a situation before, you need to be aware of the same in order to prevent similar incidences from happening.

How to Deliver your Brand Strategy Effectively?:

1. Adopt a Flexible Approach: Being flexible in creating a branding strategy is the key to achieving success. Your inability to make an adjustment when needed could completely affect the client’s view on you as a firm. Always consider the fact that there will be changes made during the process of plan execution, as client inputs are important at all times during the process.

2. Deliver a Clear Strategy: The one setting the strategy may be highly proficient on the same. But the one implementing the strategy may not be. A detailed explanation of the approach is recommended to enable easy application. Don’t assume that all teammates will have the same level of understanding. Make the technique simple and clear and in a way that a layman could understand.

3. Be in Line with the Strategic Market: If you want your brand strategy to meet the market’s demand, you need to design a strategy in alignment with the current market drifts. In other words, your employees must understand the uniqueness of the strategic content in relation to that of your competitors. Try exposing your team to market facts. This will enable them to develop insights on the market and also develop new ideas during the process.

4. Use Recurrent Framework: Learning and putting them into action suitably can be challenging at times. We advise you to use a repeated framework training strategy, which could be followed to educate your team on an annual basis. By performing repeated clarifications of the business’s strategic decisions, re-considering plans for implementation, followed by proper execution; results in effective outcomes. This further enhances the output when employees meditate on the message.

5. Invest in your Team: Your team is one of the most important resources you have. Besides, they are the ones to communicate your brand to your customers. Keeping them well trained and equipped on the tactics involved and implemented in Branding, will help you gain more customers. To facilitate you to do this, you could request for expert assistance that directs your teams on tips to implement your branding strategy successfully.

6. Encourage the Use of Social Media Devices: Social media appliances are very helpful in delivering your brand strategy. The method of strategy delivery can be altered to suit the current trend where new markets continue to evolve. Every brand is at the mercy of the current style, and you need to dance to the tune of the market by effectively incorporating the use of social networks. In terms of training for your employees, using relevant blog content can make the approach clear to your personnel.

When brand strategies are made sound and clear to the team, it makes them more creative and helps them think beyond market demands thereby achieving a better understanding with your clients.

 

Spreading Word on Marketing Website Development

Off the many companies we have seen and read about, we have noticed that many of them are making quite a few but simple mistakes when it comes to marketing their firm. Let’s start with a few web development companies that we have been following up on recently. There might be a few things that firms might want to look into when they do their marketing. A few of them are mentioned below.

Provide Reassurance:
Let’s start with the few words that every customer wants to hear when they look for a service provider. As any customer including yourself, we would want to hire a provider that has experience in what the customer is looking for. So the right answer to a customer who approaches you with a request for would be, “Yes, we have worked on those lines before, or sure, we can definitely do it for you” The customer is looking to you for signs of confidence, and if he doesn’t see signs of reassurance he’s going to back out.

Technical Skill Sets:
Though most of your customers are interested in getting their web page up and running. They aren’t always aware of what you are talking about when they see your page of skill sets. Though that may seem like a good way to highlight your company, it also might be a little confusing to him.

In regards to system integrators who is well aware of what you are actually capable of when they see your sheet of skill sets; they might tend to make a whole deal of comparison between what you have put forth and what your competitor has. So take a closer look at it before you send it out and make the necessary changes if required.

Recycle Your Portfolio:
Though they say that a picture speaks a thousand words, it might backfire in this case. When you share your portfolio, are you sure that your client is going to click through all your links and take a look at what you have designed? When you share a portfolio which has more than 10 links in it, you can bet that the viewer would not have opened more than 4 of them. In this case you’ve got to make sure you put your best foot forward and share your best to make the finest impression.

Completed Projects Speak:
This is the best way to convince a customer that you are the right man for the job. Instead of sharing screen shots on websites that you have completed, try creating a case history that explains how you created a successful website for a client.

Start with day 1 when he explained his requirement and how you proposed that you could make it happen. Talk on the ideas you shared and decisions made and why you made them. Share views on how the customer looks at the completed project and how happy he is that it’s bring him success.

This will definitely beat a page of skill sets that do not share any idea on how you carry out project management. They are looked at as a bunch of technical terms that have lesser meaning.

Home Page:
What does your home page say about you and your firm? Most ‘About Us’ pages deviate so much from the real picture and focus on other nonsensical aspects that do not relate to their firm. An ‘about us’ page should clearly explain what kind of firm you run and why? A clear idea on a person’s vision of the industry creates credibility for the company.

Instead we found these on a firm’s page which made us wonder what would happen if we hired them.

“When Albert (name changed) isn’t in the office, he is on the mountain either skiing or hiking the miles of forest trails in our region and around the world. He hopes one day to tackle Everest. It was on a skiing trip to our area that led Albert to make (our town) his permanent base camp. Albert and his wife have four kids – Lorry, Charlie, Pam and Godwin.”

Well here’s how it should really go,

“Albert is one of our web designers. He is an expert mountaineer and has traveled extensively. Albert started his career as a graphic designer for a marketing and advertising firm in New York City. With a degree in web technology and the eye of a talented artist, Albert creates truly unique designs that match our clients and the personality of their businesses. He has created unique brands for a number of travel-related companies and helped a few of our clients with international expansions. Our clients love his use of color and the custom graphics he adds to each of his designs.”

Putting all these together with a well-planned marketing strategy you can convince your customers to hire you rather than anyone else. So make the necessary changes and head back to work and stop wondering why your marketing technique is not working out.

Web development Trends of 2017

Web development is an art which can be accomplished only by utilizing specific tools. We are going to take a quick look at the specific tools that are used by web developers for the year 2017.

1) Flux:
This is definitely what all developers use as of the day. The frameworks are in constant reinvention which can be both positive and negative for the JavaScript framework. Since it’s pretty simple and works well with React, many of the developers stick to the same.

2) Microservices:
These type of dynamic languages are worthwhile to be used in speedy recapitulation on the web. The framework is even more effective when a large project is split off into parts and worked on as smaller applications. The framework can be used using monolithic applications with API-driven modular components. The NGINX blog (This article) can give you a clear idea on the variance between monolithic architecture and microservice architecture pattern. The image below will give you an idea on a new taxi-hailing application intended to compete with Uber and Hailo.

3) React:
This framework has won the hearts and minds of the clients and developers. Though it has been around for a while it’s best suited by all developers of 2017. Frameworks such as Ember, Angular, and Meteor club well with React in terms of virtual DOM-diffing and unidirectional data flows which have made it into reality by proven patterns.

4) jQuery:
jQuery has not been doing very well though it has sustained itself as very resourceful in terms of web development for the last 10 years. Unfortunately manual DOM manipulation is not creating an oomph factor making it loose favor.

5) PHP:
PHP always takes the cake. It does have its share of drawbacks, but it does have the knack at setting things right. It serves best when it comes to feedbacks in loops which is all the more important when it comes to web development. The rumor around is that the tool is definitely working at getting better.

6) Go:
Most developers are happy to have Go around. They feel it’s safe and effective, and can pick up on anything that’s let go off by PHP. It’s a lifesaver and is simpler than C.

Customer & Provider: Building ‘TRUST’ – A Mutual Sentiment

We strongly believe that honesty is the backbone of every successful business and the pillar that grips all relationships. Trustworthiness and integrity are vigorous tools to stir your clients to think about how they are perceived by your business.

We live in a competitive business environment where a series of marketing strategies prevail, if you don’t follow along, you may lose it all. Now is the time to start building excellent relationships based on trust with your existing customers. It will provide room for new clients to engage in your business. How can you build a client’s trust? Down below are a few strategies to follow:

1. Reliable Products & Services: Apparently, if you don’t maintain constant confidence in your ability to offer your client reliable services or products, they might turn to one of your competitors who processes what they need. Therefore, keep your entire operation running smoothly with high-quality products and services that can earn your client’s trust.

2. Celebrate Together: What are you to celebrate? Celebrate your business anniversary together with them. Furthermore, send anniversary cards to your clients on their special days. The word “thanks” has a good way in imparting trust. Why not show regular gratitude to your customers. You may say “we are pleased to have you as our client’. It is actually memorable and remarkable to them.

3. Feature them on Your Website: Describe content that has the power to fascinate your audience on your website. You can simply feature them with a word of ‘Congratulations’. For example, “congratulation on your success.” You may do this weekly or monthly, which ever works best for you.

4. Break Negative Barriers: Some companies focus more on boosting sales than customer relationships. They tend to forget so soon that, good relationships with their clients is what sustains continued sales. They lack the concern for their client’s needs and wants. To maintain your customer’s loyalty, it’s best to break through negative barriers and assure your buyers that you have their best interests at heart.

5. Avoid Tasks you can’t deliver: Be yourself to maintain your business’s integrity. Honesty is the best approach. There are some professionals that find it challenging to reject what they cannot deliver successfully. Never accept project you can’t deliver successfully in order to maintain your business integrity as well as your clients. Instead, train your team to be skillful in every aspect of your business.

6. Avoid Bribery & Corruption: They are both unethical practices in business. Corruption within your business has a great power to depress your business. With what result? Your customers and the general public will get a negative picture of your brand and that weakens their trust. Results; they will leave you to your competitors.

Creating time and effort to build good relationships with your clients is essential. With the above strategies, be assured that you can build credibility that will maintain your customers’ trust.

Hiring a Social Media Strategist – How to Make a Spot-on Decision?

Basically, hiring a proficient social media strategist is a wise decision for a business who desires their brand to make it to the top of the market. When you have a perfect SMS, you have ample time to focus on other aspects of your business. An SMM firm’s tasks include boosting traffic to your website, creating brand awareness and connecting your business to its many new clients; also, helping you outshine your competition, by creating sales avenues beyond your imagination. Some organizations use marketing strategies and platforms to improve their business based on their corporate needs. While some start with an inadequate plan which actually ends them up in a confused state.  To enable you to select wisely, here are facts you must consider. Let’s check them out!

  1. SMS’s Success Rate Online:

When choosing a social media strategist, do perform an analysis to identify their level of online success. Work on scenarios to find out how marketable they are online. See if they are able to get past these questions on a positive note; Are they effective marketers? Do they practice what they speak? Also, do try to check their levels of social media engagement, their past client reviews, suggestions, and the reputation they have built so far.

  1. SMM by Understanding Your Brand:

 How can you identify if the corporate is capable of understanding your brand? The best way to do so is to find out if they have worked with clients or businesses similar to yours. Do they know your customers’ wants and needs? Also, take time out to read their blogs posted and articles with readers’ comments from their website.

  1. SMM with Dominant Commencement Techniques:

 Find out if they have a trusted team to back them up, and who can deliver social media requirements at the best quality and at the needed time. We’re talking about teams who can write quality and appealing content, provide drawings, designing, infographic, illustrations, interesting videos, and other requirements.

  1. Cross Check SMM Client Reviews:

 Do not get carried away by adverts and offers put out by agencies. The best way to find a competent SMM firm is by examination of their present and past client reviews on their work. Read their customer’s testimonies, endorsements, and analyses on Google. Don’t forget to look into their negative reviews as well.

  1. Identifying a Strategy for SMM Platforms:

You need to know how good and fast they are in creating an awareness for your product or services. Find out their strategy and the various platforms they intend to use to help boost your business; and how effective these platforms are at getting you, new customers.

  1. SMM at an Affordable Cost:

We’re are not saying that you should choose based on cost. Both the budget and the quality of the service provided play an equally vital role. But endeavor to select an affordable social media strategist that has all it takes to meet your businesses’ needs and make it a successful one.

Designing a Rocking Website!? – Web Designing Criteria to Consider

In the field of web designing, finding a skillful web designer can be challenging at times. Although there are many website designers in the market, not all are capable of delivering the best for you. Down below, we have discussed 6 essential qualities of a web-designer/ designing firm that can help rock at your business. Considering these few areas could help you achieve a better understanding of the team before entrusting your project to them.

These are a few areas to check on before you start working on a design or re-design of your website. Now let’s get started!

  1. Adequate Experience:

The developer must have ample experience not only in web-designing but also in your core industry, or any other industry-related to yours. Why? When they have experience in your industry, it makes it easier for them to achieve success in your project.

  1. Website Maintenance Services:

Unlike many other companies, Urbansoft offers continued website maintenance based on its client’s needs.  We ensure that your website is always up-to-date and your project stays within your budget.

  1. Affordable Pricing:

No one wants to spend more than what is required in any area of the market. As we know that web-designing prices vary from one company to another, quality of their services also does play a part. The point to carry home here is; to look for a web designer who is capable of designing the best website at the right price. The website must be engaging and attractive to its viewers, as no customer likes visiting an unappealing website.

  1. Strategies & Methodologies:

Another factor to consider, is to acquire an awareness of the procedures and approaches that the team would put to use to design a rocking website. Without a strategy or method in place, it can be hard to determine what will work for you and what will not. This can eventually lead to frustration. Also, understanding the way they work will help you identify the team’s strengths and weaknesses before they start handling your project.

  1. Wider Portfolio:

Employing a start-up web-designer is a nice approach, as this gives them room to improve, but this can also be challenging to you as well. A move such as this can be described as a gamble, you could either win or lose! Young web designers may have a unique talent or a flair that has diminished in their senior counterparts. The aspect to consider here is, to avoid gambling and to head straight to the experts who carry a detailed portfolio of their experiences with their customers. This will upsurge the probability of achieving an impressive website.

  1. Other Services Involved:

When looking for a web design firm, the chances that they provide other services are also possible. This may also include content generation, SEO facilities, SMM campaigning, and more which could facilitate the growth of your website for the present and the future as well. Turning your project over to a firm than to a rookie or a solo-web designer could make all the difference that you need.

Urbansoft at GITEX Technology Week this 2017

The word is out and the excitement has begun to spread, GITEX Technology Week has been on the mind and in every planner for every top IT performer in the industry. Why So!? What’s so special about this event? To start off, the event is to be conducted in the fastest growing technological hub, DUBAI, where visionaries and tech pioneers would meet to receive first-hand information on technological innovations that would change the world.

We Urbansoft, one of the leading IT consulting firm in Middle East are to be part of the event in Dubai.

  • Who are we!?

We are a Software Consulting Firm that extends a wide range of Development Services to diversified industries and establishments around the globe. We expertize in Branding, Web, Mobile Apps, uERP & Custom Product Development, Entreprise Software Development Solutions (such as Microsoft SharePoint, Oracle, J2EE, etc) and IT Resource Deployment. We have been in the business of consulting for the past 9+ years with industry best practices positioned in four international locations including the United States, Sweden, Kingdom of Bahrain and India. We work with a team of highly accomplished professionals who total to a 110+ personnel sited around the world.

Our major focus in the areas of consulting is rendered to Mobile Application Development, Enterprise Solutions, and Website design & Development.

  • Mobile Application Development:

We have been known in areas around the globe for our skill sets related to application development. We have designed and developed around 85+ apps and counting that have been globally recognized till date. With years of experience in creating large-scale, functional, engaging mobile and responsive web designs; there’s no doubt we stand out of the crowd. By following strategic design and development methods such as collection of requirements, research of competitors, auditing of existing analytics, interviews/ surveys of user experiences, and collection on engineering and design surveys; we have built lasting relationships and confidence in our customers.

  • Web Application Development:

We are a well-known web design and development organization in Bahrain and have been identified for our credibility, integrity, trustworthiness, and customer satisfaction around the globe. Designing over 500+ sites over the years has given us the required boost that we needed as a start-up firm. Using standards that are heuristic and meet international requirements we win the hearts of our customers. At Urbansoft we analyze our client requirement, and design based on the type of business they possess. Custom design that is responsive is the key to our design success.

 

Enterprise Solutions:

  • uERP:

uERP is a cloud based solution that does it all. It is user-friendly, flexible, customizable, scalable, affordable, and easy to implement. uERP by Urbansoft was developed keeping all the block holes in mind, to fill all the GAPS to ensure the TCO is met and the deployed solution is successful. It can be put to use on a mobile as well, enabling you to work anytime, anywhere. Urbansoft overlooks its competitors as the designs are based on a custom requirement which is collected through broad research.

  • Microsoft’s SharePoint:

Urbansoft has delivered collaborative working solutions which enable employees to work together, share ideas, and support a unified environment. Products such as ‘SharePoint’, ‘Office 365’ and ‘Skype for Business’ can be customized to suit your business requirements, whether you are looking for a platform to store content and share ideas, or to improve communication between colleagues. As a leading Microsoft SharePoint development company in the Kingdom of Bahrain, we offer end-to-end SharePoint Solutions starting from Consultation, Installation, Implementation, Customization and Version Migration in both desktop and cloud solutions for SharePoint versions up to 2016. Our SharePoint expert team uses industry best practices to meet your enterprise needs.

  • Custom Applications:

With the ever evolving technology and business requirements, it becomes hard to make corporate needs met through any software. Hence Urbansoft has taken on the challenge of meeting its varied client’s specific needs. Urbansoft provides design and development services that are scalable and extensible 24/7 for customers around the globe. Using custom software applications, and regular communication we reduce development cycles, and project compromise to a minimum.

Through our extensive efforts along with a strong and motivated ideology we have achieved our vision, and as a result established our operational presence abroad in countries like the United States, Europe, and the Middle East as well.

We work with an enormous amount of clients in our endeavor to meet the best of their expectations with cost effective solutions.

At GITEX this 2017 we welcome you to join us in building professional relationships and improving your technological insights. Join hands with us in being a part of GITEX Technology Week this 2017.

We look forward to meeting you there!

Content Marketing & SEO- How to Rock at Both?

As we know, SEO and content marketing work in hand to hand. Although, many people think both are different and one is superior to the other. No matter what some may say about search engines and content marketing, the truth of the matter is, both can never be separated; as one success depends on the other. To fully drive out the point, let’s define both!

SEO is a methodology of approaches, and techniques used to upsurge a number of visitors to a website to obtain a high-ranking placement in SERP. Does that sound simple? Also, there are other technical aids to position your site high enough in SERPs using specific content keywords.

When it comes to content marketing, it’s a strategic tactic fixated on creating and dispensing relevant, and consistent content to attract, answer queries, and retain your target audience with aid of SEO.

Down Below are Facts on SEO & Content Marketing:

1. No SEO without Content Marketing: Years ago, we all used to think search engines could efficiently work without content marketing. Nowadays, several entrepreneurs have come to identify the features of content in assisting SEO. Content marketing is the pillar that carries technical language to Google’s search engines to improve the ranking of businesses and make businesses visible to their target audience.

2. Stories Convert, Better than Data: Most of us love stories and I guess you do too. As we know content marketing consists of stories required for a search engine to communicate to those searching for it. When you invest your money in content marketing, your main goal is to write content that Google’s search engine will recognize and generate sales.

3. SEO without Content: SEO is not only about keywords, but it incorporates an effective and efficient pattern of content marketing to make websites effortlessly visible to users. In addition, using a content marketing team, the SEO team can gather high-quality content for optimization which helps your customers understand your brand better.

  • Although SEO and content marketing are different in meaning, both work together to benefit a company’s success, such as generating quality traffic.
  • As a marketer, if you fail to optimize your content appropriately by meeting the standards of the search engines, it would result in a waste of investment.
  • As online presence is a concern, SEO and content marketing are co-dependent. Like SEO is all about keywords and links, the absence of high-quality content on a website makes it impossible for SEO to justify success.

Instead of looking at SEO and content marketing as two different things, why not focus on utilizing both together to make your website attractive to achieve tons of traffic. The aspect of concern is not who creates the content, but what matters the most is if the content fulfills the needs of SEO.

How to Get Users Hooked On to SharePoint?

If you’re about to develop a SharePoint, or you’re already in the process of developing one, the questions you may ask yourself are; are my Share-Point features well understood my users? And, how well does my SharePoint benefit my business and my employees?

To get better answers to above questions, let’s identify what SharePoint means!

SharePoint:

It’s a platform where an organization can participate, manage documents, share information, and collaborate to improve one’s or a business’s performance. Down below we have explained how you utilize SharePoint’s features in an incredible way. Keep reading to enjoy!

  1. Make your Brand Appealing:

Your users will be super motivated to use your brand if they find it to be attractive. To make this happen, you need to create the most appealing designs for your SharePoint. Generating new designs and ideas will make your SharePoint users obsess over it.

  1. Keep SharePoint Clean:

A SharePoint with an untidy environment will be irritating and ends up creating a negative user experience for any business. To avoid such feelings, take the time to perform audits, attend to user’s feedbacks, and fix issues from your side.

  1. Train Users to Become More Effective:

Imagine a scenario where you don’t understand a task, then, there’s no way you can perform it right. Similarly, if your users lack the proper understanding of the SharePoint platform provided, including its features, its uses, and its application. It becomes difficult to make the best use of it. Therefore, endeavor to train your SharePoint users to become proficient in its usage.

  1. Be Prepared to Endure:

To enable your users to learn faster and easier, you need to exercise enough patience; so take things one step at a time, and do not be too fast with knowledge transfer. It will take a while for them to fully understand, especially when they are new to the SharePoint platform. There are a sayings “a patient dog eats the fattest meat” Therefore, be patient to achieve an excellent result.

  1. Build Excellent Information Architecture:

To build an excellent information architecture, you need to limit the number of options you present to your users; to avoid leaving them in a state of confusion. Ensure that the information is architecturally logical. Why? Firstly, SharePoint users will be able to store, collect, or locate things easily without any enquiring, and secondly, there will be a positive growth and exceptional excitement in the user’s experience.

  1. Find out User’s Needs:

As your users use SharePoint daily, they may find out new aspects or difficulties that they face in their daily use of the SharePoint platform. To enable them to perform better, you need to find out the issues they encounter on a day-to-day basis and solve them quickly.  Or a better way is to collect a feedback constantly on how they feel about the system. Feedbacks and surveys help you find the best ways to improve your platform.

The time, efforts & resources you spent to make your SharePoint employees more proficient is never wasted. It does not only benefit your employees but also helps improve your business performance. Therefore, your time starts now! Do not worry about how to make this happen. Urbansoft is here to assist you.

Get in touch with us!

Big or small, we’ve got a solution when you need it. Our advanced service and support tools provide step-by-stepinstructions without being put on hold or waiting in line.