5 Reasons you Need Blog Marketing

Blog or content marketing is one important factor no one can avoid if you are talking about digital marketing. Writing and updating blogs constantly keep your audience informed, helps attract new customers, and retain them as well. The more effective and exceptional your blogs are, the more success you achieve in terms of gathering customers. If you haven’t employed a blog marketing expert yet, here are 6 reasons for you to get started!

  1. Blogs Marketing is Cost-Effective: Social media platforms are free to be used by everyone. If you’re an expert in writing blogs, you are good to go. Your ability to strategize blogs to achieve recognition by your target audience is equally significant. All these activities are economical and easy to run if you have the right helping hand. It’s like having an expert to manage and maintain your online activities.
  2. Opportunity to prove your Expertise: Every potential client likes to see proof of expertise or required skill before entrusting their project to any company. A blog is the best way to express and showcase what you got. You can’t be hiding your skills, brand, values and expect your audience to run after you. That doesn’t happen anymore, only if you are the only one in the market. Therefore, tell the world what you do in order to keep them engaged in your service at all times.
  3. Create Trust & Credibility: It’s only when your clients have trust in the product or services you provide that your business can progress. Creating trust is one step you should never undermine if you want your clients to build trust in your brand. Content marketing is the best ways to create trust in your clients ASAP. When your content meets the demands of your customers, they are automatically triggered to act in favour of your business.
  4. Acts as a Backbone to SEO: If you have a website or web page you want searchers to locate, blogs will help you. It’s the main reason why Google considers business and make them easily visible to its users. If your website or business is not on the first page of Google, you are missing out. You must take the effort to write fresh blogs regularly, strategies them, and optimize the same with the most searchable keywords for search engines.
  5. Increases Conversion Rate: When you maintain digital activities without let up, you stand the chance of generating loads of traffic and converting them to sales. When people read your post, they collect information to serve their purpose while you use the opportunity to expose your professional skill at the very same time. This in turn boosts your brand image.

At Urbansoft, our Digital Marketing Services include SEO services, SEM services, Social Media Management, Email Marketing & Content Marketing, and Social Media Marketing. Contact us now!

Starting a WordPress Web Design Business!? – Tips to Consider

WordPress is a web design platform that helps promote loads of websites in generating traffic. Being so, there’s no doubt that the platform is regarded as the fastest web platform for building, supporting content management systems, and increasing traffic. It takes expert insight in the platform WordPress to decide how strong and quickly you can build a website that develops a business that rocks the market. Here are some tips to reflect on before starting a WordPress web design business

  1. Determine Overall Cost: Whether you’re a starter or experienced in the field of designing, it’s vital you calculate and estimate your design cost. That will depend on the size of the business you want to start or work on. This does not mean you should spend all days counting fingers. J You could start your estimation by considering the most critical aspect of the business development down to the end.
  2. Create a Website Platform: “Seeing in believing”. Only when your clients see evidence of an appealing website, can they be motivated to handout their project to you. For this reason, create, design, and regularly maintain a website that is good and solid enough to engage all your clients. People make decisions based on how a website stands out in the world market.
  3. Make a Backup: Your entire investment is vital, and needs to be backed up. Protect your data to defend your business. When your work is lost, backup software will help you recover them. Moreover, test your backup system to see if it’s actually backing your work because when your backup fails, it’s the same as not having any.
  4. Schedule Tasks: By scheduling tasks you promote the speed of work. Never assume that you can do the work at your convenience. If you do, you will either burden yourself or delay your work. Instead, plan, and set a timeframe for completion of each task. For example, set a chart that help you schedule time for checking and sending emails, taking client calls, conversing and keeping up-to-date with other experts, etc.
  5. Specify your Rates: Set a standard rate to operate on. The nature of the business or project determines the charges you can set on the same. However, it’s always better to price out projects based on the standard rates as this helps keep customers comfortable. You wouldn’t want to put a price or an offer up, and charge someone extensively when they decide to do business with you. This will affect client moral.
  6. Make Yourself Known: It will be a waste of investment when your target customers are left uninformed about your business. Spread your business stories to speed up traffic. Utilize different digital marketing platforms to promote your services.
  7. Seek Expert Assistance: Avoid the situation of been jack of all trades and master of none. Seek expert assistance. For two good heads are better that one. You will need effective tips from SEO specialists, content strategist and more to help you flourish in your developing web design business.

At Urbansoft, we analyze our client requirement and design based on the type of business they possess. Custom design that is responsive is the key to our design success. Contact us now!

5 Roles in Content Development

In the world of content marketing, there are several roles to bear in mind to create perfect content.  A business that doesn’t have a proper content development structure may result in a weak content production, in turn affecting business outputs. On the other hand, by knowing who is liable for each task during the process of development, happens to be the mainstay for creating strong and resourceful content. Whether you are looking to share your content development responsibilities or not; understanding each role will give you an idea of the standardized process included while constructing engaging content. Let’s consider them in order.

  1. Idea Contribution: An idea makes way to a beginning. A strong idea will keep your mind flowing on the path to content success. But without a good idea relating to the topic you want to create, thoughts can wander and keep you pondering. Idea contributors usually never run out of content concepts, since they have clear and logical knowledge on the same. They possess skills and strategies that could provide you with tips to carry on.

Tips to generate good content ideas:

  • Decide on the topic.
  • Read other related articles.
  • Understand your readers.
  • Don’t capitalize on keywords.
  • Understand your product or service.
  • Revise your ideas, and make the needed adjustments.
  1. Content Creation: After gathering the ideal idea, it’s followed by writing. For your write-up to be read and for it to create an engagement with your customers, keep them in your mind while you write. Adopt different content tactics and ensure you know how to integrate each strategy into your piece as you play along with your writing skills. Don’t edit while writing, to avoid losing track of the idea at hand.
  2. Content Editing: The next step is removing the unwanted data and keeping the required. Take caution to avoid removing relevant information. A content editor demands the responsibility of correcting the story created by the content writer before it is published for readers view.
  3. Audience Management: This role’s focus is on monitoring the journey of your target audience. It also involves identifying the platform to reach the target customer and making the choice of time to feed the audience with that information. In some firms, these roles are usually carried out by a professional ‘call director’ of the audience. He /she ensures that the content is created in a way that the audience would recognize it to be appealing. In addition to this, if there are any changes in the market demand, content is altered to meet the requests of the industry.
  4. SEO Strategy: For where there are SEO strategists, content must be found. They are responsible for providing the exact keywords to apprize your content. Furthermore, they ensure that the content is optimized for search engines to enable it to achieve proper ranking.

Urbansoft’s team, works through conversing, connecting, collaborating and creating. We create holistic strategies that are catered to suit each platform. Using Social+ technology we identify new audiences and opportunities. We increase engagement opportunities between your business and your audience. We track emotional sentiments and develop foundational insights to increase social media engagement efforts. We are here to help you! Contact us now.

4 Simple ways to Use Affiliate Marketing to Make Money Online

While looking for better ways to make money, affiliation marketing turns out to be a good option. By using affiliation marketing, you have various opportunities of promoting many businesses beyond your reach. For better understanding, let us take a closer look at what affiliate marketing is all about.

Affiliate marketing is a type of marketing through which you are paid a commission for helping firms to generate traffic for their business. Through this method of marketing, you don’t need to sell any product or services. All you need to do is link a product or service to your site or third-party sites, to help redirect visitors to their products and services. Each lead you acquired by a link from your website, you earn money. Here are 4 easy ways to get started!

  1. Build your Website: The first step you need to take is to create a website. With a website, you have opportunities to link to the products or services you intend to promote. For a start, you can start with a simple attractive affordable site, which can be improved in time.
  2. Choose a Brand to Promote: While choosing the product or service to link to, ensure to select thoughtfully. Picking numerous brands may put you in the state of confusion, which may end in an awkward promotion along the way. Avoid being Jack of all trades and master of none. Select a few brands that can win you the market. Conduct a thorough research on these products to check the level of their demands. Then select wisely.
  3. Use Different Sources: To generate tons of traffic to your advertiser site, don’t rely only on your site. Post your ad link on different traffic sites to enable you to promote products all at the same time. The more traffic you generate, the more the ranking quotient is added to you.
  4. Use Relevant Content: The best way to promote these products or services is by posting valuable content for your visitors to read. The content should be constructed based on the likeness of the audience you’re targeting. Include the story of the brand you are promoting. Encourage them to click on the link to see more on the website. A fresh blog must be posted frequently to give your customers a fresh picture of your products or services.
  5. Optimize your Blog: With the aid of search engines, you need to optimize your blog so that it can be easily found by visitors. Seek the backing of Urbansoft’s expert team to take your business to number one in the ranking of Google’s search results.

At Urbansoft, we create search engine friendly designs that do not drown you in a sea of your competitors. Using unique SEO skills, we make sure your site(s) rank high and reach the top of search engines. Being custom designed that are also responsive, we additionally incorporate sophisticated designing proficiency on discussion with our team of SEO experts.

How to Create and Launch a Digital Marketing Campaign

In order to reach out to your target audience in mass, you must utilize digital marketing wisely. If you’re not doing that yet, now is the time to step into the digital world and rock the market.  At Urbansoft, we create wonderful experiences to suit our diverse clients businesses using the same to benefit them irrespective of their budget. In today’s article, we will consider how you can develop and launch a digital marketing campaign successfully to reach your goals.

  1. Identify your Marketing Goals: As far as successive marketing is concerned, fishing out your marketing goals is a fundamental to initiating a productive digital marketing plan. Set your objectives considering the present, and the future market conditions of your products or services. Identify the most selling digital platforms your brand will sell. Based on these factors, set your goals in a flexible fashion in order to adapt to future changes.
  2. Create your Campaign Budget: If you are looking to launch your campaign in an enormous way, the budget is expected to be a lot more when compared to a smaller campaign. Based on the type you have decided to fund, set aside more than enough resources so that you will not run out of cash. You could approach a digital marketing expert such as Urbansoft to give you instructions on the same since they have a better understanding of the same.
  3. Determine your Audience’s Personas: Your marketing will be fruitless if you fail to identify your existing, and prospective customer’s needs and wants. Here are questions to bear in mind on your journey to find out your audience’s personas; this includes, where do they buy? What are their choices? What is their financial statuses? Etc.
  4. Map-Out your Schedule: Knowing when to start, suspend, and end your promotion is an important part to succeed your goals. Set a schedule for every stage of your marketing plan, having the end in mind. Communicate the timings clearly to your team. This will make everyone accountable, making them to work with seriousness.
  5. Launch your Campaign: This is the time when you score based on your planned goals. When you have put everything in the right place, start the real thing.  In order to ensure that the launching will go as planned, double check all the functions of your online assets to ensure they are functioning well.
  6. Track your Campaign Progress: When you see traffic generating to your website, and when your audience starts sending questions for answers; these signs show that your promotion is in effect. The best way to measure up your progress accurately is by setting Google analytics to track and follow up your traffic. This will help you move further in your progress.

For nearly a decade at Urbansoft, we have been supporting our clients with a brand experience that has made them go global. Contact us now for a better experience!

5 Approaches to Create Value for Your Brand

The success of your brand depends on how creative and appealing you designed it to look. Moreover, the position of your brand occupied in the market will determine the value it will create in the mind of your audience.

At Urbansoft, creating value for all our client’s brands is part of our highest precedence. Based on our experience in branding, we have come up with five habits you must put into action to create value that will always help your brand stand out in the world market.

  1. Measure your Company’s Value: One of the most significant bases of attaining high performance is your ability to ascertain where to start. You need to measure every aspect of your business to understand the weaknesses, and opportunities you have.

         Then, based on the key factors identified, spread the news to your marketing team. Ensure that they understand in detail the areas to improve on, to allow them to work effectively using the defined behavioural guidelines.

  1. Create Trust in your Clients: The more value you create, the more your audience will identify your product or services, and the more trust you earn. How can you develop your brand value? You need to design it in a way that your audience will dear them. This calls for regular maintenance to keep it ever tempting to your customers, and to prevent wear out.
  2. Compensate your Team: Your team is the major resource behind your brand’s success. They communicate directly to your customers. The success of your brand lies in their hands. Hence, keep them happy, to keep you happy. Recognise where they have done well, and reward them accordingly. Rewarding them is similar to fuelling a car to keep it running. 😉
  3. Produce A Brand Voice: You may have a good brand, but it may not be known in the market. That is when a brand voice comes into question. The question is, how to produce a brand message in the way that will reach your target audience? Here is how! Create content to convey your product’s or service’s message. The same must be helpful, interesting to read, and engaging. Furthermore, post videos, images, and infographics on several social media platforms.
  4. Appoint a Marketing Expert: You need to appoint a marketing expert for assistance. Select based on their level of value they have created for themselves, and for their client’s brands. Determine their degree of success on similar brands they have worked on. Check how well they are in using various online platforms to engage clients to avoid striving after the wind.

In today’s business world it’s highly mandatory that a business, service or product be constantly branded to gain recognition among its target audience, and in the industry. Associating with branding agencies such as Urbansoft helps keep businesses one step ahead of their competition. We are equipped to generate overwhelming values for your brand. Contact us now!

6 Selling Emails to Engage Your Clients

Many customers on receiving an email delete them instantly. That is what happens when customers classify your emails as extraneous and non-interesting.  However, sending an email catering to the interest of your audience is the key to retaining them. Urbansoft shares 6 ways to reach the hearts of your clients using emails.  Keep reading! J

  1. Birthday Emails: Keep on surprising your customers, because that is what makes them happy and make them feel that you have their best interests at heart. Birthday emails are a good option. Never assume that it’s only when you display a physical gesture that it matters to them. Keep details of your client’s special celebration dates, and send them heart touching messages. This will not only help retain your customers but add a good name to your firm.
  2. Appealing Emails: When you send emails to obtain information from your customer, this is referred to as solicitation or appealing emails. The purpose of collecting surveys from customers is to acquire their opinion about the services you provide for them. It’s a way of keeping in touch with them and reminding them about your brand. You may attach a few content, images, etc, and request their views on the same.
  3. Welcoming Emails: Some customers may quit patronizing from you for a long time. After series of promotions, they may be encouraged to come back. At this point, send a welcoming email to make them feel that you still value their association, never forget them and miss them while they fall away from you. Most clients appreciate the message and even reply to them. At the same time, they will be reminded with regards to your brand message.
  4. Confirmation Emails: Confirmation emails should not only be sent to customers when they purchase goods or services. It could also be sent to customers in order to remind them of an engagement they have with your company. Some customer may make an appointment for orders, complaints or feedback. Whatever it may be, ensure to send emails confirming the time and date.
  5. Psychological Emails: Understand the attitude of your customers, and use that to deliver your brand stories. Based on the mindset of your customers, create emails notifying them about your social media platforms, present, and future events or promotions, deadlines for offers etc. The reasons for these practices is to spread your news and generate sales.
  6. Products & Service Emails: From time to time, you must send thought-provoking emails highlighting the aspects of your brand that your customers are interested in. Include additional benefits you offer for free, no matter how little it’s. For example discounts, guarantees, after-sales services, and more, to continually keep them from drifting away from your products and services.

There is no doubt that email marketing is still alive and kicking. But, what brings the best results is the approach you present to your customers. We at Urbansoft work with marketing specialists who design content to suit your benefit. We’re experts in engaging different customers with quality, eye-catching emails. Contact us now for any assistance!

5 Ways Digital Marketing Can Change your Brand Image

Did you know that digital marketing is the unsurpassed market to explore your stories and transform your business? Are you thinking of transforming your business using digital marketing? Now is the time to stop thinking, and take action. In today’s article, we have developed some tips to help you transform your business to bear more good fruits.

  1. Know Your Clients: Before creating your marketing program, know your customers. Knowing them involves grasping in details of their personas, and their market demand. You could conduct a market research to identify those buying their related brand, to identify their market journey. For example, where they buy, what they buy, how much they, etc. These will help you to strategize market tactics that reach their heart.
  2. Deliver Expected Experience: What a bad experience when your customers get opposite of what they are expecting. The experience can cause credible brand damage (This could be as good as BRAIN DAMAGE.. Because, you are never getting out of that… ;)). Deliver exactly what your audience is looking for, and satisfy their needs in terms of quality, communication, maintenance and management post-service requirements, etc.
  3. Get Feedback: It’s wise to hear from the horses’ mouth. Hearing directly from the customers will give you the exact answer to your question….WHAT DO MY CUSTOMERS NEED? Finding the answer is like finding the secret in the stars. You can interview them or conduct a survey on what they expect from your service.  Also, encourage customers to provide suggestions on how you can serve them better. Do a strict follow up on all they demands and make sure it gets carried out.
  4. Use Appropriate Selling Techniques: A good customer experience depends on the type of marketing techniques you integrate to deliver your brand. To make this point clear to understand, you must select suitable updated methods. You could use practices that can easily represent your business while influencing your customers. For example, use: quality content, SEO, analytics, Google Ad words, and take assistance from an expert marketing team that could help transform the life of your brand.
  5. Measure your Effort: Marketing consistently without knowing the level of your success can be compared to working with your eyes closed. Nonetheless, measuring your marketing efforts will enable you to identify your sales conversion level, areas to improve on, to help streamline your digital marketing campaign, and to help increase your methodological experience.

When you have website traffic and it isn’t converting to sales, there is need to analyse your overall business activities. Urbansoft works to benefit as many business owners in SEO as effectively as possible. We have grown step-by-step into an established SEO provider by helping small and big business owners achieve their goals. Don’t shilly-shally to seek our expert advice. Contact us now!

6 Digital Marketing Channels to Widen your Business

On considering how to develop your business using Digital Marketing, it’s important to reflect on how much you have explored marketing channels, and how well you have put them to use in generating sales. Though this could be stressful, you could choose the right one that suits your business best by strategizing a plan based on your specific needs. Putting to use Digital Marketing channels without expert advice would affect your branding efficiency. Browsing through channels below and effectively applying them with Urbansoft’s expert advice will help you achieve best results.

  1. Google Ad-Words: It’s an online platform where you can select suitable advertising keywords that are most searchable in Google’s search engine. When you use channels such as these fittingly, the people looking for services related to your business will identify you amongst many such, quickly. If you don’t work at optimizing your keywords well, Google might not consider your business relevant.
  2. Email Marketing: Most marketers do not enjoy using email marketing as a business development tool, as the results achieved through the same are not up to their expectation. Though the fact of returns, bounce rates, and the lack of replies are on the higher end, emails that are written with spark and flair do entice customers to an extent. The key here is to identify and write emails that suit your customer needs.
  3. Affiliate Marketing: Affiliate marketing is done by promoting another company’s brand; by doing so, you get to promote your own business free of cost. You can effectively use channels such as these to advertise your business by affiliating your website with other sites. Most particularly when you don’t have enough resources for a campaign.
  4. Social Media: As quick results are achieved through of this channel, Urbansoft can say that social media is the king of all digital marketing channels. When you market in the right way on the same, you stand a better chance of generating a huge amount of visitors to your page and website, just by carrying out a single campaign. The success of this program rests on the fact that the platform is where everybody spends most of their time searching for one thing or the other.
  5. Banner Ads: Although banner marketing is an old strategy, it is still effective today. What is banner marketing? When you attract traffic by the way of linking your website to a site of an advertiser. By doing this, you will be able to generate visitors to your site from the host site.
  6. Search Engine Marketing (SEM): Using SEM as a tool you could create a wider visibility for your audience. How? There are many search platforms available to help you reach out to seekers. Using SEO that goes hand-in-hand with SEM is the key to achieving success via such channels.

Hope tools such as these help you reach the top in ranking platforms. If your business isn’t on the first page of search results, you are actually missing out. At Urbansoft, we strive to redefine the experience of digital marketing to achieve our client’s objectives beyond their expectation. Contact now for assistance!

How to Write Engaging Social Media Content?

When a writer builds a content, he or she expects the same to be read.  That is why much exertion, time, and resources are put in to make them valued, and stirring to the readers. There are many instances where you may post content, and realize that nobody clicks on the content much less reading through it. It could be disappointing most especially when the content is for your clients.

Perhaps, something went wrong with your content. To prevent such stories, you must keep in mind the below 5 facts when writing your social media content.

  1. Focus on Reader’s Interest: The content you write shouldn’t be all about you, but customers focus. Moreover, your content must attract your audiences that is why you need to construct them based on what triggers your customers. You could conduct a market survey to know what they are searching for and write respectively. Customer interest must come first, only then will they regard your brand.
  2. Make Social Media Content Unique: Never be a copycat. Put in your best to stand out of the crowd. You may get ideas from other people’s write-ups.  Nonetheless, do not follow their style just because you think they are experts. Rather gather apt material, write in a unique sense. When your audience sees relevancy and uniqueness of your content, they will be influenced to read, and even ask for more.
  3. Chain SMM with a Brand Story: Earlier, we emphasized on writing based on your audience’s preference. However, you must not forget the main reason behind writing to attract customers. That reason is to generate traffic and make sales. While entertaining customers, endeavor to usher in your brand stories choosing a wise branding style. Make them know the value of your product or services to encourage them to buy.
  4. Create Social Media Content that Inspires: Customers should cultivate curiosity on just viewing the title of your content. That is what makes them proceed with the content. How stimulating are your titles? Does it have the power to persuade people to scroll down to read your content? Building in curiosity from the introduction of your content is the key factors that tell the audience to proceed.
  5. Create Social Media Stories not Textbooks: Do you remember the good old days at school when you had to read a line repeatedly to understand its contents?? An understanding was quite difficult, wasn’t it? Your social media content shouldn’t be like that. Remember, no customer is ready to spend much time cracking the bone to understand your content. Therefore, write as if you are telling someone a story with an appealing tone and in the way a layman can easily grasp the meaning of your message.

With a combination of the above tips and a seasoned writer, you will be able to come up with the best content available.

Get in touch with us!

Big or small, we’ve got a solution when you need it. Our advanced service and support tools provide step-by-stepinstructions without being put on hold or waiting in line.