Pros and Cons of Social Media Marketing

Businesses are quite hard to handle in general, and frustration continues to build when the money you spend in marketing and sales doesn’t return the expected outcome. But, things do get brighter for the present generation of entrepreneurs. Yes, we have social media to depend on. There are several plus sides to using this marketing tool, however, we like to focus on the cons as well while suggesting marketing tools to our readers. To help give you a better understanding we have put together a list of pros and cons.

 Now, let’s get started!

    Pros of Social Media Marketing

  1. Increases Brand Loyalty: Social media marketing when used effectively provides a basis for your brand to occupy a strong position in the market. Thus, allowing you to increase brand loyalty. Which in turn influences the buying decision of your audience.
  2. Cost Efficient: By using social media marketing, you can utilize your budget effectively to achieve your marketing goals without exceeding the budget you have. As the social platforms are free, you can open an account and maintain the same by posting images and content to market your brand.
  3. Increase in ROI: One of the beauties of using social media channels is that it boosts the rate of conversion, therefore, allowing you to increase your ROI in abundance.
  4. Go Global: Social media is a platform where everyone spends quality time searching for one thing to another. However, when you manage the social media channels effectively, you will stand a better chance of generating loads of traffic, and even converting them into sales on a larger scale.

    Cons of Social Media Marketing

  1. Consumes Time: The task of gathering your target audience and keeping them engaged to stay loyal to you for years is not as easy, or as quick as you think. To succeed at such, you need to attain strong strategies and enough time to convert them. In addition, there’s the requirement of spending immense amount of time to interact with them, respond to their feedback, write and post blogs, images, and videos and many more to keep them glued to your page.
  2. Delay in ROI: When businesses start generating traffic, it is expected to be turned into sales by many business owners of today. And, it’s only when there are sales that there can be a ROI. This depends on how effective your marketing strategies are. It could take months or years to generate sales from Social Media. But off course, with the right team and the right strategy, years can be turned into a matter of months.
  3. It Involves Money: Social media platforms are free, but there are concealed costs involved when you want to generate quick sales conversions. For example, if you are looking to create a vigorous campaign, you might need to invest in a team of digital marketing experts, and further, to boost your campaign small compensations are expected to be paid. Investing in an expert will help you make your brand go global even more quickly than expected.

4.    Negative Feedback: Negative comments and feedback most especially when it is posted on social media by the audience can be detrimental to the company’s image. But, with good management from an expert, you can overcome or prevent that from happening. Seek Urbansoft for any assistance related to our services and products.

6 Ways to Develop your Marketing Content

In the world of digital marketing, content acts as a stimulator to safeguard brands from sinking. No wonder many companies today utilize the same to spread their brand stories. Now, the success of any content depends on the writer. A weak content drives away visitors, while a convincing and fitted one converts.  As a content writer, you should always use every opportunity to improve your write-up. Below are 6 facts to help you.

  1. Read your Content Twice: As no one is above mistakes, writing out of the point will occur sometimes, most especially when you’re inexperienced in the field. For this reason it’s crucial to review your content as many times as possible. There is always place to improvise as you run through your content.
  2. Read & Learn from others: Reading the work of many other writers will help you write like a Pro. Of course, this doesn’t mean you should copy their style. By making it a habit to read everything you see, you come up with your own ideas, better ones for that matter. This could be accomplished by setting aside one to three hours per day to read different genres of articles. The more you read, the more you will improve.
  3. Improvise on Written Content: Take hints from content you’ve written before. Go back to them, read them and allow your new standards of writing breathe life into them. One of the best tips any writer could give is that, write and review on different days. Do not publish your content the very same day you write them. Let it sit a day and review the same the very next day. This will help you spot out mistakes even better, as well as, it also supports opportunities to add new ideas.
  4. Check Grammatical Errors: Grammatical errors in any content is a big NO! If you are looking for someone to consider you seriously, especially when showcasing a brand, it makes it even more important to make sure that your content is error-free. No matter how effective your branding efforts prove to be, errors in content will damage your brand credibility. A simple way to get out of the woods would be the use of Grammar Correction Software tools. J
  5. Own your Style: The best part of reading a piece is when a writer adds flair to the content by adding additional experiences or phrases that breathes life into the content. No matter the article or matter at hand, add a bit of your unique style to it to help it touch hearts. Just remember, the readers are not robots but regular people no matter their standards and professional status. At the end of the day all your reader is looking for  something informational and interesting to read. The question is Are you willing to give him that!?
  6. Seek Expert Assistance: If you are finding it hard to write the kind of content that every reader will love, we advise you to seek the assistance of a professional writer. Since they have been working in the same and know all tricks required to give life and a special spark to marketing content.

Urbansoft can support you in maintaining and managing your online reputation. We use special techniques to track visitor sentiments and develop foundational insights to increase social media engagement. Contact us today!

How to Improve Your Customer Service Skills?

After developing your brand, helping your brand conquer a distinct place in the market is definitely the next move.  The best way to deliver your brand is by offering the best quality services beyond your competitors.  When your audience identifies an exclusive difference in the quality of service you provide, it creates a strong feeling of trust in you when in comparison with that of your competitors. Here are some facts to help your team deliver better customer service experience that helps build a strong brand image.

  1. Improve your Customer Service Skills: Having a supportive customer analogy software isn’t enough. Providing fitting skills to help them utilize the software is worthwhile. You need to examine the skills your team already has. During your evaluation, identify the skills they lack as a team, which is necessary to complete your project successfully. This should be followed by proper training to fill in the gaps.
  2. Convert your Negative Feedback: As we are dependent on our clients, we do what is best to keep them satisfied. Without customer engagement, there can’t be sales. Customers are the kings of all businesses, thus they find the need to be treated like one. When customers are not happy with a particular service you offer, they find the urge to voice it out. No matter how rawly expressed, you must find the strength to accept the same. Make necessary adjustment tactfully with your sales and marketing team as promptly as possible.
  3. Never Ignore Social Media: The best customer experience comes from effective engagement on social networks. Nowadays, social media is a place where your audience looks forward to better engaging service since it is where they spend most of their waking hours. If you offer a strong and converting customer experience on social media, you stand the chances of generating tons of traffic and even converting them into sales. Therefore, post expressive, unique, and fresh content with images regularly to help put the cat in the bag. 😉
  4. Extend your Customer Connections: Serving your customer better in a particular aspect of your service isn’t enough. Improve your communication with them in varied areas whenever necessary. This includes having an engaging, user-friendly website. Design your site in the way you want your audience to view it. Positive looking sites which are easy to manoeuvre are spontaneously engaging, helping you keep visitors addicted to browsing. This helps create additional space for them to connect even more with your brand.
  5. Change your Service Strategy: Repeating the same strategy all the time isn’t a positive approach, and it doesn’t deliver a perpetual amiable service. You must adopt changes from time to time. Customers are unconditionally drawn to you when you reach them in a unique way. What can help!? Use automated email responses, coupled with fresh content. In fact, being alert to market changes helps you deliver better service.

At Urbansoft, we provide 24/7 support. We work through conversing, connecting, collaborating and creating. We create holistic strategies that are catered to suit each platform. Using Social+ technology we identify new audiences and opportunities, through which we increase engagement opportunities between your business and your audience. Contact us today!

5 Tips to get yourself recognized as a Web Designer

Irrespective how young or skilled you’re in the field of website development, designing the same to satisfy the appeal your visitors should be your paramount. Being a young designer, you may be discouraged at the beginning.  But practicing, and taking cues from expertise’s experiences will make you a PRO.  Now, there are some basic skills you need to understand before embarking on your designing journey. Let’s consider them!

  1. Design with Established Goals in Mind: A journey without a clear purpose or destination in mind will lead you to complex directions without a good outcome in the end. Even leaving you downcast. Web designing is an interesting task if you are aspiring to be something in life.  You must have a clear goal in mind prior and during the designing process. Whether you are designing your own site or for clients, first learn the purpose, and all that is required to reach success.
  2. Understand your Target Audience: Who are you building or designing the site for, how do they want it to look, what are their statues and how can you design the site to keep them totally engaged on their first visit? You will be able to visualize a clear picture of what they want only if you understand all their personas.
  3. Keep your Design Simple & Accessible: Regardless of how equipped you are, your website doesn’t guarantee tons of traffic when it complicated for visitors to manoeuvre through. We are not saying that you should design with scanty requirements, but you should focus on keeping it simple with all the expectations included. Furthermore, optimize key elements to be easily accessible to the users.
  4. Use the Right Content Concept: It’s always reasonable to have a clear picture of the type of content that will suit all your designs prior to initiation of the design. Why? It will help you to design appropriately and help you be pre-planned for the content as well. Content is considered to be a major factor that delivers a brand image. Using the right content suitable for your design features and settings can give a visitor the whole look and feel that imparts both a positive and a negative impression of your brand. Apart from using Web content that describes your products and services well, blog posts are also essential elements you must consider.
  5. Be Unique: Although following through steps of experts play a vital role in becoming one, it is also important to find uniqueness of your very own. This is the aspect that will help you become better than whom you follow. You could visit a strong winning sites similar to yours to collect ideas. Better still, seek the assistance of a professional web designer who will better assist you in how you could inculcate different unique designing strategies.

Urbansoft is a well-known Website Design and Development firm in Bahrain. We’re identified for our credibility, integrity, trustworthiness and customer satisfaction around the globe. We analyse our client requirement, and design based on the type of business they possess irrespective of their budget. Contact us today!

How to Improve the Content Quality for Your Website

Content and SEO work hand to hand. You cannot post content without effectively optimising them for search engines and expect them to be read. When your content is uniquely and properly optimized, it gives a beautiful outlook not just for the search engines, but for your readers as well. Promoting the same through SEO brings more visitors to a website, enabling them to read the content and see what you offer. Today, we will consider some simple ways to help you improve your content for your site

  1. Research on Most Searched for Keywords: Don’t be too eager to post your content, take your time to find out the most searchable keywords relating to the services or products you want to be identified for. After fishing them out, use them appropriately to make your piece stand out.

Tips on collecting keywords;

  • Identify content titles that your customers will find appealing and useful
  • Ensure that the content titles match the terms your audience use to find your products or services
  • Use tools such as a Webmaster Tools account
  • Search for relevant terms with a very high Click through Rates (CTR)
  • Optimize them throughout your blog and the web content describing your product and services.
  1. Build your Blog Constantly: Don’t forget that blogs are the backbone of SEO. Blogs are some of the key elements that facilitate search engines to act in favour of your business. For this reason, building powerful content and keeping them updated for SEO will keep your brand image on the move.
  2. Website Updates: Updating your site with keywords shouldn’t be considered as a one-time task. It is a regular requirement that needs to be met. As keyword rankings change with visitor searches on search engines, it is required that you update your website with the change from time to time. Whether you operate a corporate website or online outlet, you must update the same with the latest technologies along with market demands contents to drag your audience’s attention.
  3. Make Content Navigation friendly: Start off by understanding the path of navigation that you’d like your visitor to use. In your content piece use corresponding links that carefully guide the reader through your website, just as you give them a walkthrough at your presentation. This can be done by building a navigation path using text links throughout your website.
  4. Evaluate your Progress: To track your success, search engines offer data in the form of analytics metrics. Evaluate your progress by tracking all your effort with a web analytics software. Although you can use other alternatives, using Google Analytics is free, and makes tracking very easy. The primary reason for measuring your progress is to identify the areas you’d want to improve on.

Urbansoft works to benefit as many business owners in SEO as possible. We have grown step by step into an established SEO provider by helping small and big business owners achieve their goals. With proven records that have helped companies rank on the first page of Google for both National and Local keywords; Urbansoft has proved to be the best on the best in SEO services. Contact us now!

5 Reasons you Need Blog Marketing

Blog or content marketing is one important factor no one can avoid if you are talking about digital marketing. Writing and updating blogs constantly keep your audience informed, helps attract new customers, and retain them as well. The more effective and exceptional your blogs are, the more success you achieve in terms of gathering customers. If you haven’t employed a blog marketing expert yet, here are 6 reasons for you to get started!

  1. Blogs Marketing is Cost-Effective: Social media platforms are free to be used by everyone. If you’re an expert in writing blogs, you are good to go. Your ability to strategize blogs to achieve recognition by your target audience is equally significant. All these activities are economical and easy to run if you have the right helping hand. It’s like having an expert to manage and maintain your online activities.
  2. Opportunity to prove your Expertise: Every potential client likes to see proof of expertise or required skill before entrusting their project to any company. A blog is the best way to express and showcase what you got. You can’t be hiding your skills, brand, values and expect your audience to run after you. That doesn’t happen anymore, only if you are the only one in the market. Therefore, tell the world what you do in order to keep them engaged in your service at all times.
  3. Create Trust & Credibility: It’s only when your clients have trust in the product or services you provide that your business can progress. Creating trust is one step you should never undermine if you want your clients to build trust in your brand. Content marketing is the best ways to create trust in your clients ASAP. When your content meets the demands of your customers, they are automatically triggered to act in favour of your business.
  4. Acts as a Backbone to SEO: If you have a website or web page you want searchers to locate, blogs will help you. It’s the main reason why Google considers business and make them easily visible to its users. If your website or business is not on the first page of Google, you are missing out. You must take the effort to write fresh blogs regularly, strategies them, and optimize the same with the most searchable keywords for search engines.
  5. Increases Conversion Rate: When you maintain digital activities without let up, you stand the chance of generating loads of traffic and converting them to sales. When people read your post, they collect information to serve their purpose while you use the opportunity to expose your professional skill at the very same time. This in turn boosts your brand image.

At Urbansoft, our Digital Marketing Services include SEO services, SEM services, Social Media Management, Email Marketing & Content Marketing, and Social Media Marketing. Contact us now!

Starting a WordPress Web Design Business!? – Tips to Consider

WordPress is a web design platform that helps promote loads of websites in generating traffic. Being so, there’s no doubt that the platform is regarded as the fastest web platform for building, supporting content management systems, and increasing traffic. It takes expert insight in the platform WordPress to decide how strong and quickly you can build a website that develops a business that rocks the market. Here are some tips to reflect on before starting a WordPress web design business

  1. Determine Overall Cost: Whether you’re a starter or experienced in the field of designing, it’s vital you calculate and estimate your design cost. That will depend on the size of the business you want to start or work on. This does not mean you should spend all days counting fingers. J You could start your estimation by considering the most critical aspect of the business development down to the end.
  2. Create a Website Platform: “Seeing in believing”. Only when your clients see evidence of an appealing website, can they be motivated to handout their project to you. For this reason, create, design, and regularly maintain a website that is good and solid enough to engage all your clients. People make decisions based on how a website stands out in the world market.
  3. Make a Backup: Your entire investment is vital, and needs to be backed up. Protect your data to defend your business. When your work is lost, backup software will help you recover them. Moreover, test your backup system to see if it’s actually backing your work because when your backup fails, it’s the same as not having any.
  4. Schedule Tasks: By scheduling tasks you promote the speed of work. Never assume that you can do the work at your convenience. If you do, you will either burden yourself or delay your work. Instead, plan, and set a timeframe for completion of each task. For example, set a chart that help you schedule time for checking and sending emails, taking client calls, conversing and keeping up-to-date with other experts, etc.
  5. Specify your Rates: Set a standard rate to operate on. The nature of the business or project determines the charges you can set on the same. However, it’s always better to price out projects based on the standard rates as this helps keep customers comfortable. You wouldn’t want to put a price or an offer up, and charge someone extensively when they decide to do business with you. This will affect client moral.
  6. Make Yourself Known: It will be a waste of investment when your target customers are left uninformed about your business. Spread your business stories to speed up traffic. Utilize different digital marketing platforms to promote your services.
  7. Seek Expert Assistance: Avoid the situation of been jack of all trades and master of none. Seek expert assistance. For two good heads are better that one. You will need effective tips from SEO specialists, content strategist and more to help you flourish in your developing web design business.

At Urbansoft, we analyze our client requirement and design based on the type of business they possess. Custom design that is responsive is the key to our design success. Contact us now!

5 Roles in Content Development

In the world of content marketing, there are several roles to bear in mind to create perfect content.  A business that doesn’t have a proper content development structure may result in a weak content production, in turn affecting business outputs. On the other hand, by knowing who is liable for each task during the process of development, happens to be the mainstay for creating strong and resourceful content. Whether you are looking to share your content development responsibilities or not; understanding each role will give you an idea of the standardized process included while constructing engaging content. Let’s consider them in order.

  1. Idea Contribution: An idea makes way to a beginning. A strong idea will keep your mind flowing on the path to content success. But without a good idea relating to the topic you want to create, thoughts can wander and keep you pondering. Idea contributors usually never run out of content concepts, since they have clear and logical knowledge on the same. They possess skills and strategies that could provide you with tips to carry on.

Tips to generate good content ideas:

  • Decide on the topic.
  • Read other related articles.
  • Understand your readers.
  • Don’t capitalize on keywords.
  • Understand your product or service.
  • Revise your ideas, and make the needed adjustments.
  1. Content Creation: After gathering the ideal idea, it’s followed by writing. For your write-up to be read and for it to create an engagement with your customers, keep them in your mind while you write. Adopt different content tactics and ensure you know how to integrate each strategy into your piece as you play along with your writing skills. Don’t edit while writing, to avoid losing track of the idea at hand.
  2. Content Editing: The next step is removing the unwanted data and keeping the required. Take caution to avoid removing relevant information. A content editor demands the responsibility of correcting the story created by the content writer before it is published for readers view.
  3. Audience Management: This role’s focus is on monitoring the journey of your target audience. It also involves identifying the platform to reach the target customer and making the choice of time to feed the audience with that information. In some firms, these roles are usually carried out by a professional ‘call director’ of the audience. He /she ensures that the content is created in a way that the audience would recognize it to be appealing. In addition to this, if there are any changes in the market demand, content is altered to meet the requests of the industry.
  4. SEO Strategy: For where there are SEO strategists, content must be found. They are responsible for providing the exact keywords to apprize your content. Furthermore, they ensure that the content is optimized for search engines to enable it to achieve proper ranking.

Urbansoft’s team, works through conversing, connecting, collaborating and creating. We create holistic strategies that are catered to suit each platform. Using Social+ technology we identify new audiences and opportunities. We increase engagement opportunities between your business and your audience. We track emotional sentiments and develop foundational insights to increase social media engagement efforts. We are here to help you! Contact us now.

4 Simple ways to Use Affiliate Marketing to Make Money Online

While looking for better ways to make money, affiliation marketing turns out to be a good option. By using affiliation marketing, you have various opportunities of promoting many businesses beyond your reach. For better understanding, let us take a closer look at what affiliate marketing is all about.

Affiliate marketing is a type of marketing through which you are paid a commission for helping firms to generate traffic for their business. Through this method of marketing, you don’t need to sell any product or services. All you need to do is link a product or service to your site or third-party sites, to help redirect visitors to their products and services. Each lead you acquired by a link from your website, you earn money. Here are 4 easy ways to get started!

  1. Build your Website: The first step you need to take is to create a website. With a website, you have opportunities to link to the products or services you intend to promote. For a start, you can start with a simple attractive affordable site, which can be improved in time.
  2. Choose a Brand to Promote: While choosing the product or service to link to, ensure to select thoughtfully. Picking numerous brands may put you in the state of confusion, which may end in an awkward promotion along the way. Avoid being Jack of all trades and master of none. Select a few brands that can win you the market. Conduct a thorough research on these products to check the level of their demands. Then select wisely.
  3. Use Different Sources: To generate tons of traffic to your advertiser site, don’t rely only on your site. Post your ad link on different traffic sites to enable you to promote products all at the same time. The more traffic you generate, the more the ranking quotient is added to you.
  4. Use Relevant Content: The best way to promote these products or services is by posting valuable content for your visitors to read. The content should be constructed based on the likeness of the audience you’re targeting. Include the story of the brand you are promoting. Encourage them to click on the link to see more on the website. A fresh blog must be posted frequently to give your customers a fresh picture of your products or services.
  5. Optimize your Blog: With the aid of search engines, you need to optimize your blog so that it can be easily found by visitors. Seek the backing of Urbansoft’s expert team to take your business to number one in the ranking of Google’s search results.

At Urbansoft, we create search engine friendly designs that do not drown you in a sea of your competitors. Using unique SEO skills, we make sure your site(s) rank high and reach the top of search engines. Being custom designed that are also responsive, we additionally incorporate sophisticated designing proficiency on discussion with our team of SEO experts.

How to Create and Launch a Digital Marketing Campaign

In order to reach out to your target audience in mass, you must utilize digital marketing wisely. If you’re not doing that yet, now is the time to step into the digital world and rock the market.  At Urbansoft, we create wonderful experiences to suit our diverse clients businesses using the same to benefit them irrespective of their budget. In today’s article, we will consider how you can develop and launch a digital marketing campaign successfully to reach your goals.

  1. Identify your Marketing Goals: As far as successive marketing is concerned, fishing out your marketing goals is a fundamental to initiating a productive digital marketing plan. Set your objectives considering the present, and the future market conditions of your products or services. Identify the most selling digital platforms your brand will sell. Based on these factors, set your goals in a flexible fashion in order to adapt to future changes.
  2. Create your Campaign Budget: If you are looking to launch your campaign in an enormous way, the budget is expected to be a lot more when compared to a smaller campaign. Based on the type you have decided to fund, set aside more than enough resources so that you will not run out of cash. You could approach a digital marketing expert such as Urbansoft to give you instructions on the same since they have a better understanding of the same.
  3. Determine your Audience’s Personas: Your marketing will be fruitless if you fail to identify your existing, and prospective customer’s needs and wants. Here are questions to bear in mind on your journey to find out your audience’s personas; this includes, where do they buy? What are their choices? What is their financial statuses? Etc.
  4. Map-Out your Schedule: Knowing when to start, suspend, and end your promotion is an important part to succeed your goals. Set a schedule for every stage of your marketing plan, having the end in mind. Communicate the timings clearly to your team. This will make everyone accountable, making them to work with seriousness.
  5. Launch your Campaign: This is the time when you score based on your planned goals. When you have put everything in the right place, start the real thing.  In order to ensure that the launching will go as planned, double check all the functions of your online assets to ensure they are functioning well.
  6. Track your Campaign Progress: When you see traffic generating to your website, and when your audience starts sending questions for answers; these signs show that your promotion is in effect. The best way to measure up your progress accurately is by setting Google analytics to track and follow up your traffic. This will help you move further in your progress.

For nearly a decade at Urbansoft, we have been supporting our clients with a brand experience that has made them go global. Contact us now for a better experience!

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