Guide to Building Your First Mobile App

Why do you want to build a mobile app? Do you want to ride the wave of other entrepreneurs, or did you come across a problem that you feel you can resolve? The answer to this question will determine whether your app will be successful or not.

Here is a guide to get you started, but note it may not work for everyone. This is drawn from our experience working for years with entrepreneurs, helping them build and market their mobile apps. Take from it what suits your strategy best, or follow it to the hilt. The important part is to get started.

Get an idea or a problem:

If you already have an app idea, move onto step two. If not, read on. Want to build an app but don’t have an app idea? What you really need are problems, and they’re everywhere!

Successful entrepreneurs solve problems in a way that we could not have imagined. When you look around you, every product and service you use were all created to solve a problem. You wanted to get from one place to another faster, you got a car. You wanted to get from one country to another faster, you got planes.

So look for problems in your daily life and list each one of them. Once you have an exhaustive list, then start to think on how you can resolve them and shortlist the ones that make most sense.

Identify the need:

Validation will prove that a demand exists for your app. You can validate your idea by using the Google Keyword Planner tool to look for the number of people seeking out what you’re trying to do. You could also build a landing page that broadly highlights your app idea and seek user interest through an email signup.

Lay out the flow and features:

Validation of your app idea means that you’ve got something that people want to use. Now is the time to detail your product onto a document, or if you want to go the extra mile, use a wireframing tool.

When putting your idea down on paper, remember to be as detailed as possible. Include the flow of how the user will navigate the app as well as all the features envisioned. This will help your developer to clearly understand your expectations.

Remove non-core features:

From the flow and features document you prepared, start looking closely at features that you can remove. Offer only the core value of your app idea. Do not build features in the first version that are “nice to have” and can always be added later as an update. This will help keep the initial costs of development down and also help you get to market quicker.

Put design first:

I have heard many entrepreneurs saying they want a very basic design and want to focus on just developing an app. They are so wrong! Design is not just about how your app looks, but it’s about how a user will experience the app. Vinod Khosla of Khosla Ventures best explains it: “Design is a way of making technology useful.” So look for a developer who puts design (user experience and graphics) first.

Hire a designer/developer:

Seek a development company that has great design talent and a solid development team. While hiring a developer, go online to check on their credibility and the apps that they have created. If you really liked an app they created from their portfolio, chances are, they could be the right one for your product.

Create developer accounts:

You must register for a developer account with the respective app stores to be able to sell your app through their platform. Google’s Android charges $25 a year and Apple charges $99 annually. You have the option of registering as an individual or as a company, if you already have one formed.

Integrate Analytics:

Analytics help you track downloads, user engagement and retention for your mobile app. Make sure you use tools such as Flurry, which is available for free, and Localytics, that has a free and paid version.

Get feedback quickly and improvise:

Once your app goes live on the app store, the first set of customers’ usage and behavior will give you insight into how to improve and enhance your app. Enhancements and changes are constant, so keep an eye on user feedback and keep building.

Introduce features:

You built version one with limited features and only the core offering. Now is the time to evaluate and introduce the remaining features that were left out in the initial version. You will know through analytics and feedback whether the features are relevant anymore.

These steps are not sacrosanct, but rather a guideline to building your app in the most effective manner based on my experience. Once you’re ready to start, you must also know that building a mobile app is the easiest part. Getting customers is where the challenge lies.

Interested in building a Mobile App with Urbansoft? Use code URBANMOB for 10 percent off.

Contact Us:
Email: contact@urbansoft.co

 

Planning A SEO Strategy?

When planning to optimize your online presence, it is important to fully understand the different components that are all instrumental in delivering high local rankings in the search engines. When done correctly, local SEO can deliver the most highly targeted consumers to both the business’s website and to its physical business location.

As search inquiries on smartphones continue to increase daily, it makes local SEO crucial to being found on mobile devices too. A properly executed local SEO plan can ensure that consumers searching on both mobile devices and personal computers find your business. For the best local SEO results, make sure to incorporate the following into the campaign:

Proper Keyword Research:

It is important to identify the keywords that will result in a conversion (an online purchase, phone call to the business, or a physical location visit) rather than just focusing on the keywords with the highest search volume. High search volume doesn’t always result in high ROI.

Onsite Optimization:

Once the keywords are identified, make sure that the website is properly optimized for the chosen search terms. The title tag, meta-description, images, and header tags all need to be adjusted for the targeted keywords.

The website content needs to be written for the visitor instead of stuffing the website with the main keywords. The days of keyword stuffing are long gone, so write for the visitor and optimize for the search engines. Make sure to also include a contact page on the website that contains the business address and contact details.

Optimized Places Pages:

The two most important business profile pages are Google+ Business and Bing Places for Business. These are the listings that appear at the very top of the Google and Bing search results, notating the business location on the accompanying map.

Many businesses create these pages but they fail to fully complete the profiles. Make sure to upload pictures, videos, and fill in all of the business details, making sure to list the businesses address and contact details exactly as they appear on the websites contact page.

Reviews:

Positive customer reviews on the above-mentioned local business pages along with sites such as Yelp play a major role in local SEO. Businesses need to be creative and make customers aware of these review sites and encourage them to leave feedback.

One example of a way to do this would be by creating a weekly newsletter that is emailed to the businesses customer base, complete with access to all of the review links at the bottom of the newsletter. Building an email list provides an opportunity to keep the customer base informed about new specials and promotions, as well.

Directory Listings & Citations:

Getting your business listed on the more popular directory sites such as YellowPages.com and Local.com is important, and quality wins over quantity when it comes to directory listings. Focus on the top directory sites instead of using some of the directory-listing services that claim to submit to hundreds of websites. These are typically low-quality spam sites that do not provide any real SEO benefit.

It is so important that your business, address, and phone number (NAP) is listed the same on the contact page of the website, the places pages, and all of the directory listings. The search engines take these citations into consideration when determining the authority of a local listing, so make sure to put the extra effort in making sure that your NAP is consistent across the board.

High-Quality Link-Building:

Links also play a role in local SEO, and quality again trumps quantity. Focus on getting high-quality links rather than purchasing link packages that just blast links throughout the web. Incorporating user-engaging content and infographics into the local SEO plan are two great ways to build natural links because they result in social sharing. This is the type of natural link-building that the search engines like to see, and reward accordingly.

It is important to understand that local SEO results do not happen overnight. There is no top secret method that will take your website to the top right away. It requires hard work, a well thought out plan and consistent follow through and execution in order to see top local search results.

Interested in building your SEO with Urbansoft? Use code URBANSEO for 10 percent off.

 

Contact Us:

Email: contact@urbansoft.co

 

 

 

How to Drive Your Customer into Buying, Using Content Marketing?

A good question that has many minds boggled. Before we get into all those intricate words, it’s always better to know the fundamentals. Starting with the buying cycle. Understanding the buying cycle will help you cater to the advertisements and marketing strategies that you plan to implement through the process.

The Buying Cycle:

Off-course the methods used might change from business to business, and also based on the demographic, but most of the time it goes like this.

  • Creating an Awareness: Customers don’t seem to need or have the urgency to buy your product or service unless they feel it’s a necessity. So creating an awareness of the same will eventually increase the need.
  • Research: On creating an awareness, the customer goes into a frantic search for a solution. And hopefully, you are able to convince them that you are the ONE.
  • Analysis: The customers then do a bit of shopping on their own, to determine if you are the RIGHT ONE
  • Trial: To help convince one’s self, the customer then requests a trial.
  • Purchase: If you provide a product or service as per standard, you’re in for a sale.

 

The Role of Content:

This cycle, though seems easy may let a few of those prized audiences slip after a while. So what is it that can keep them drawn to you with complete attention!? The answer is – CONTENT. The aspect that you are trying to achieve using content is, persuasion.

Create A Trail:

Just as in Hansel and Gretel, it’s important to create a trail leading up to the chocolate house. Many customers, though aren’t in the idea of buying, are interested in knowing what opportunities are out there in the market. Sharing the content of the process of buying a motorcycle or car with the offers involved could nudge them into buying the product eventually. Next, tips or information on when a product needs to be serviced or even changed can be out there to keep customers informed that they might have to change a product or two at home, instilling the intention to buy.

Instructions:

Many might not be looking or window shopping, but are in for the real deal. So, when they are in the research stage, providing them with valuable information on the product at hand or the deals and offers could help them turn their heads to you.

Call to Action:

Adding a call to action at the end of an article or blog to urge the customer to get on with the buying cycle by actually clicking the button. Using a call to action such as ‘GET A FREE TRIAL’ today is a way of moving your customer closer to that chocolate house.

Tips to Designing a Trail:

Not all content can get people to follow you, instead, you create ones that get them flocking to you like bees to a hive. Here are some tips on implementation of the same.

Trend:

Following the trend and knowing what your audience is looking for is of top priority. If you are looking for your content to be read, make sure that it’s about what people are looking for, or it’s just close to no use at all.

Stop Pushing:

Don’t try to force a person into buying. Try to be more subtle and convincing and stop selling

Target the Right Audience:

Always remember that the content you are sharing is not for all. The main purpose of the content is to meet the right audience. Analyse your customers buying patterns and see where people are falling out. Understand the probabilities for dropping away from the buying cycle and cater content to help them move from one level to another. Last but not least, make sure you are posting that content on the right channels where your target audience sees them.

Analyse & Adjust:

Track your content that goes out and check your audience’s reactions to the same. Find out what makes people like some articles more than the other, and implement the same in the future content development strategies.

Just as a shepherd drives his flock until he gets them on track, try different strategies to move your customers from one stage of the buying cycle to another. Continue to do the same until you find them in the place you desire. For more our service at Urbansoft visit us on our website.

 

Is your Content Marketing Strategy Striking the Nail on Its Head?

Latest studies show that the attention span of an individual has dropped to a few milliseconds over the years with a lot of distraction that continues to grow by the day in the world that we live. Knowing that that is the situation for all viewers and potential customers, it makes it even more important to use the right content while you market your product. Gaining your viewers’ attention and holding that for as long as you need to advertise your product is the key to proper branding.  With no further delay, let’s focus on a few content marketing strategies to follow to grab your reader’s attention and score conversions.

 

What Information can I get out of this Content?

The first question that comes to mind for any individual who’s reading anything is “What Information can I get out of this Content?” Is this what I am looking for? Yes, people go through articles or blogs searching for the apt information to hundreds of questions that cross their minds. Rambling about anything that’s just the opposite of what they are looking for is going to make you lose visitors. Don’t be afraid to cut to the chase, you don’t always have to buffer your information with a sugar coating.

Help me find what I am looking for:

This will be the second aspect of concern, most readers are frustrated as they don’t get what they are looking for. An article states, “Click here for Ideas in boosting your Sales” And the reader gets diverted to a page of packages or offers. Well, here the reader is looking for more information and not to buy. Know your customers and provide them with what they need. ‘INFORMATION’ is what they are looking for, and not offers. Don’t push your customer into the purchase, instead try to build their trust in you with useful information.

Provide Valuable Information:

Have you ever looked at the content marketing pyramid? It goes like this. First, we have the attention-grabbing line, which I call the ‘teaser’. Once you’ve got their attention, then I suggest you put in your ‘asset’. This is where you share valuable information about your product or service and something that will help me build my trust in you. Along with this, you share pages of information to back-up your storyline, and voila, you end with a concluding statement that urges me to buy, also known as a ‘call to action’ symbol.

Get Visual:

Let’s see, would you like to read a book or watch a movie when you are almost brain dead from a day’s work? The answer would be to watch something. Yes, the brain is capable of making sense of something just by viewing an image, rather than reading a sentence, even when it is at its peak performance. An image can speak a thousand words. Try to be more visual in your content marketing strategy.

Be Interactive:

Posting images, videos and relevant content is not all. Having a good interaction with those who visit your page and those who are just passers-by as well, could help boost your presence in the digital realm. Try taking time out to comment, and like images and posts put up by a few visitors to your pages. These just might turn into free branding agents or even loyal customers in the end.

We really do hope you enjoyed your read and hope you’ll stay tuned for our upcoming blogs. For more on our services visit urbansoft.co

 

Why Mobile Apps & Not Websites?

We cannot deny the fact that we live in the mobile era, and the number of mobile users exceed the number of desktop users. Realizing the shift in trend and understanding the compatibility of mobile apps and websites for its users, businesses have turned their marketing strategies to mobiles to best suit their purposes. Though this may seem true, not all companies can afford both. So, they choose the greater of the two. To help you understand why a mobile app is better than a mobile website while trying to showcase a business to your customers, we have put together a few points here.

 

Improves Personalization:

Have you ever gone to a website and tried to sort things in the way you like to see them? Well, you wouldn’t have dared try that as there isn’t such an option. Well, things are not the same with a mobile app. It helps users personalize their experience on the app based on their location, interest, affordability, usage behaviour, and more. Now, that’s the kind of experience that all customers are looking for. Added to this, customers are constantly reminded of their pampering through notifications, helping improve the conversion rate.

Notifications:

This is what we briefly discussed in the above paragraph. Notifications are of two types, Push Notifications & In-App notifications. Both of the types have their own benefits. Remember those days when you were so excited to receive an email until a business bombarded you with so many that you got sick of opening your inbox? Yes, emails used to be the better means of communication between brands and its customers until they started failing their purpose. The benefit of using notifications is that they can be provided at the user’s interest and not just stacked up for no use. Push Notifications are those that have had a 40% click- through rate in comparison with email marketing, and in-app notifications provide their customers with just what they are looking for based on customer preferences, enabling better conversion ratios.

Functional Even Off-Line:

This is one of the best aspects of having a mobile app. Websites are dependent on the internet for its use, whereas mobile apps support nearly 70% of its features even in the absence of the Internet.

For example: Banking apps are capable of performing the basic functions such as instalment calculation, tax calculation, determination of loan limit, and so on even in the absence of an Internet connection.

Apps Faster than Websites:

Apps are a lot quicker than websites when planned and designed appropriately. Since apps store their data locally on the mobile devices in comparison to websites which depend on servers, it cuts the data loading and download time increasing the user’s preference to mobile apps rather than websites.

Mobile App v/s Mobile Site — What Should You Choose?

It all drives down to this question. Though many businesses would like to have both, not all are able to afford the same. Depending on the budget and the business goal, you might have to choose any one of the same. Understanding that both do play roles well with specific pros and cons that are attached to the same; mobile apps do gain a better chance in achieving personalization and operational efficiency, along with multiple other exclusive features. Thereby winning the hearts of your customers.

We hope you enjoyed your read and look forward to having talks on even more interesting topics in the future. For more on mobile apps and our services visit urbansoft.co

 

 

How to get your Brand Recognized on a Large Scale?

Have you heard of something called a proprietary eponym? Yes, this is the effect of brand awareness. To break it down, let’s consider a few situations. Let’s say you go to a fast food joint and you are looking for something to drink; what do you ask for? A Cola? Or a Coke? Or a Pepsi. Here’s were the words ‘proprietary eponym’ come to play. See, the generic term for a cool drink would be ‘cola’, but we decide to use the brand name like Coke or Pepsi instead. This is called branding saturation, where nobody thinks of using the generic term instead they have saturated the minds of their users or customers, prompting the use of a specific brand name. Another example is Kleenex, people don’t look for or ask “Do you have a tissue?” anymore. It’s all Kleenex now. I hope you are getting me. Anyways, we all know that reaching that pinnacle of brand saturation in the minds of our customers could only be a dream to some. But, nobody says that we shouldn’t try. To help you get a head start on that, here are a few suggestions you could try.

 

References:

Have you thought of saving those branding dollars by just going in for a word of mouth? Yes, word of mouth is the best way to go about branding, and this could be achieved by providing your existing clients with additional perks. Dropbox did a great job at this. All they needed was to give away 500 MB extra storage to their users for every referral they proposed. This was a perk till the user reached 16 GB. Now, what ad could perform better than that?

Infographics:

These are the best ways to share the answer or information about the most important concerns of your users, or followers. Most clients need information on something and that’s why they are in business with you. If you could create an exciting infographic that highlights their concerns, people would come flocking to you. Now the next question is “Do you know what your customers want?” 😉

Freemium Products:

I am sure you would have used a freemium product at least once in your life. It’s simply a company or brand allows you to use their product or platform for free for a period of time, and then when you are addicted to it, they decide to charge you… 😛 Well, life’s like that  Anyways, the purpose of providing your customers with a freemium product is so that they either turn into regular paying customers or to the least flaunt your brand or product used for free. Eventually, either the user or the onlookers become the buyers.

Freebies:

The best way to get people’s attention is to give them something that’s FREE. Yes, a brand name on a pencil, pen or even on cups that you are providing for an event or program could go a long way. Why don’t you try it?

Contests on Social Media Platforms:

This makes your brand shine like a nickel in a ray of light. Yes, create contests that suit your platform or brand and ask viewers and followers to participate. For example, running a contest that supports posting of images or videos using a product you just released into the market, with the need to get maximum votes on the image contestants to share on your platform. This will get people spreading your link like wildfire, creating grounds for banding.
Well, this is not the long and short of it and I could go on and on. But we’ll leave you with this for now and request you to visit our website urbansoft.co for more details on the services we provide. Thank you for your time, and I hope you enjoyed your read.

 

How to Increase your Followers on Instagram?

Instagram, a platform that started out as a fun app for kids has overturned the marketing worlds in areas of branding for firms. It has turned itself into a serious contributor in content marketing, brand building, and also as a social networking tool; with the present population of more than 200 million active users who more than 60 million images and nearly 1.6 billion likes per day. Now, those aren’t just numbers, but is a recognition to any firm or individual who’s looking to reach for the stars. An additional fact confirms that all networking platforms average a 0.1% engagement rate in comparison with Instagram that has a 58 times higher engagement rate than that of Facebook. Now that Instagram has got many of our heads turning, we at Urbansoft would like to share a few ideas on how to increase followers on your Instagram page the right way.

 

Create & Promote Dedicated Hashtags:

Most companies do create hashtags that are specific to a particular product, promotion or brand by itself. By spreading the word through a hashtag created, that in itself brings you the branding and followers that you need.

How could this be done? Create a hashtag and make sure it gets in the public eye. You could mention it on the radio, a TV program or ad that is trying to promote your product or brand, add the same to your online profiles, emails and even to business cards or invitations. There’s no point in creating a dedicated hashtag if no one is going to share it, and expecting that people will find it and promote it on their own will only end up in disappointment.

Create Exciting Tags:

We all know that you are trying to build a name in the business, but rather sticking to the same old formats that will only get you views and no followers; take a risk and create something funny that will have people talking about you. Word of mouth is also something that you need to touch on while trying to build a presence on a platform. So don’t hesitate to mix and match what you have with something that could turn heads. My way is creating something funny in between posts, because nothing beats a good giggle.

Participation in the Crowd:

Instagram is one of the nosiest and crowded platforms for social networking. You could miss a lot with just a blink of an eye. But that’s what makes it special. It’s also a place when many people could get to know you all at the same time. But what makes you more prominent in a crowd is participation. Just a word or two shared on posts that are relevant to you, or even use of relevant hashtags in your posts that are trending could help your head bounce above the water.

Adopt Influencer Marketing:

Some people might just consider it as getting in the way, but I call it ‘influencer marketing’. Find out who or what influences the people whom you want to connect to. Then become a part of their conversations or posts to help your target audience identify you and your presence in the market. While you do this, always make sure you are building a relationship with the influencer while painting a positive picture for yourself in the eyes of your onlookers. (Sneaky, but good! ;))

This is just a tip of the iceberg and we would love to share more insights on how you could get your platforms to perform to their best. But for now, we’ll just leave you with that. For services related to Social Media Marketing do not hesitate to give Urbansoft a call.

 

 

Why Upgrade to the Cloud?

Panning out business ideas can be hard, but keeping them secure is even harder. This brings cloud computing to the mind. With all the buzz that has been going on around the technology, we thought that we’d bring you a few reasons why you should also consider the same.

 

For more on Urbansoft and our services visit Urbansoft.co.

 

 

SharePoint as a Love Story

A love story has always pertained to two people or beings, but today we’ll be focusing on our relationship with a platform that could get your business on track. Why do we call it a relationship? Unlike other platforms SharePoint works with a mind of its own, throwing you challenges as you try to incorporate your business into the platform. Let’s take a quick look at the basic challenges faced by SharePoint users on their first date ;).

If you need assistance in making your SharePoint relationship a success, don’t hesitate to give us a call. Also, visit us on Urbansoft.co for more on SharePoint and corporate solutions.

 

 

10 Interesting Gifts for Smartphone Users

We live in a digital world and nearly two-thirds of its population own a smartphone. Keeping this in mind, shopping for gifts for our loved ones has never been easier. Based on experience of the crowd that I move with, I have picked out a few suggestions for my readers. Hope you enjoy your read.

 

  1. Gloves: Gloves for touch screens are the ones on focus now. They are affordable and every touch screen owner will love to have one.
  2. Door Bot: Little expensive, but quite useful. Can be used to view and talk to people standing at the door through a Wi-Fi camera.
  3. Reality Tee: There are bound to brighten up your shopping experience, you just point your phone or tab at the tee shirt of your choice and you have got a visual of it on your phone.
  4. Smart Phone Case: gift your love one with a customized smart phone case. It’s simple, choose your favourite picture and send it to an image site named Shutterfly, this site permits the user to carefully arrange the picture as per your taste and a case is created a and shipped off to your home.
  5. Sonar Fishfinder: If you love fishing or if you go out to sea often, you might want to get yourself this app. When installed to your smart phone, it helps to find fish below the vessel through sonar.
  6. Bluetooth Gloves: These help you to make and answer phone calls through a wireless glove that is in sync with your touch screen phone.
  7. Camera lens for smartphones: For those who are quite into photography, but are unable to carry a camera along everywhere they go, this would be a good choice as a gift. Amazon has a wide variety of camera lenses that you might want to check out.
  8. Headbands: There are a few who love to listen to music while trying to sleep, or just wear them to keep out disturbing noises like snoring, or other disturbances such as banging in the next room. 😉 These music headbands help keep out the noise, give you the pleasure of listening to music, and is also safe when compared to ear buds that everybody focus on using.
  9. Bluetooth Key finder: We all have done this at least once and some of us make it a habit of losing our keys, this is a best gift you can give someone who shares this problem. ME!! :p
  10. Thermoelectric Generator: This was very interesting, I was amazed when I read about this. For people who like to camp out often, this would be a good choice. All you have to do is fill the power pot with water and place it over any stove. Now connect your adaptor with your phone to your power pot and voila!! It charges.

 

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