How to Understand your Customer Better!?

That’s a difficult question. There are even times when I cant understand my teen niece or my two-year-old, and we live in under the same roof. 😉 We’ll though girls and teens are really hard to figure out, customers, on the other hand, are a lot easier, though others might consider it contradictory. Anyways, my key to understanding my customer is to anticipate needs and to exceed their expectation. To help you get a closer understanding of what is being discussed, here are a few tips you can put to use.

  • Ask Questions:

The key to getting to know someone is by asking more questions. Though in this case you can’t just approach a stranger and start asking, you might want to use information that you have tapped into using a registration form or such. Another way to go about things would involve understanding their demographics and psychographics.

This would include understanding if they were male/ female, single or married, age group, with or without children, where they live, and what they do for a living. Getting a little-added information on their lifestyle also helps understand what they can and can’t afford. Once you’ve understood that part you could put together customer profiles.

Here’s how you set up customer profiles:

  • A couple in their 30’s with no Kids, living in Seattle, coping with employment.
  • A married mother of three in Richmond who is a stay-at-home parent and has a total family income of less than $60,000 per year.

 

  • Customer’s View of Your Business:

It’s important for you to understand what your customers think of your business. Getting online and running surveys or measurement of customer sentiments on a campaign is a way to understand your customer and how your campaign would fair even before it ends. Regular surveying and calculation of customer sentiments online will help you understand both the good and the bad sentiments that a customer has towards your company. If you don’t analyze this, you will miss out on the major question as to why you are losing customers to your competitors.

  • Understanding Customer’s Needs:

The real way to get close to anybody for that matter is by understanding their needs and catering to them alike. Taking control of understanding the customer’s most pressing issues and meeting those is the basis for solving their problems. Some might be looking for ways to develop a brand, while some a better lifestyle or ways to start a business. No matter the issue, you could always find a queue to the same in their information.

Catering specifically to your customer’s need will give you all the credibility you need in the eyes of your customer. Making sure that quality is achieved in the process will also help you retain and find newer customers on the go.

At Urbansoft we work with a team of specialists who are experts at gathering customer requirements and helping brands full fill their brand credibility. Please contact us if you are looking for any service assistance in making your business go global.

Interesting Concepts to Market your Business During the Holidays

The Holidays have just gone by, but thinking to myself as to how best I could have used this season to benefit my business made me come up with these ideas. Santa though loved does put that kink in the production and turnover during December and early January. Here are a few ideas to keep both your target audience and your business output going even during the break of the year. Let’s hope that the next break brings you all the luck you have purchased using the holiday season as a scapegoat. J

  • Boost Your Service Using the Weather as an Excuse:

In most countries around the globe this holiday season is when you get the most visitors with the worst weather. Most situations such as these people are more focused spending money on gifts and holding cocktail parties for friends and family. Though the service you provide may be out of focus for the season, there are always windows to peep into the lives of your target customers. How!? Well, for service providers or for appliance vendors, here’s a tip; “Use the opportunity to provide a free maintenance (furnaces, heaters etc.) for every product bought at the store”. Others could also use complementary services such as snowplow services to help spread brand recognition while making your customers feel the warmth of the Christmas Love 😉 For branding and marketing firms, well I am sure you’ve already got your hands full for the season 🙂

  • Promote Donations:

This is the season of giving as we all know. Using the opportunity to share what you have while you promote your brand as well, will give you an edge over your competitors in the future. One way to do so is to select the charity firm that you want to donate to, along with products or services that you offer for free to promote them as well Coverage of the same with a Press Release and with a few posts on Social Media, you’ll get all the showcase that you need, benefiting both sides in the process (Corporate Social Responsibility).

  • Use Images to Embrace the Season:

This is the best time to showcase your brand on social media. The season itself is full of excitement and using the opportunity to showcase holiday themed visuals on Instagram, Pinterest, Twitter and Facebook can get you more likes and visits that you need. Twitter’s new feature which promotes photos to pop up directly on a customer’s Twitter feed is all that you need to get all the attention. Use this feature to upload eye-catching, holiday-themed images to grab the attention of those roving eyes.

Using exiting Christmas post’s such as “Are you interested in Carolling!?” “Are you still out Shopping!? Guilty or NOT!” “Who do you think is on Santa’s Naughty List!? Tag a friend!” Posts such as these will get your posts shared and re-shared like a bomb!! This will also help to create activity on your page helping you gain traffic. You can do more, “Set up a lucky draw and announce the winner of the New Year!” all these small but intriguing posts will get your traffic swarming in.

Remember the season is not what you’ve got to sell, but, what you have to give. So give all that you have of that holiday spirit and keep your customers engaged.

So what is the best marketing strategy you’d like to develop this holiday season? Not sitting back this holiday season and letting the retailers have all the fun. If you are looking for assistance in Digital Marketing, don’t forget to give Urbansoft a shout!

 

 

How to Add Personality to your Sales Process!?

Do know what makes the most important quality in a sales person!? Not just a striking appearance, but a positive personality that can bring more than a constructive business proposal to the table is all that matters. Here we have put together a few tricks to use while creating that email to make that remarkable impression. Hope that they bring life to your emails.

  • Make yourself stand out of the crowd:

Choose selective taglines to add in your email or in the subject of your email to help the reader refresh their memory. This could also be a joke! J Nothing reaches a person’s mind quicker than a joke that they got to laugh about. Once you’ve made that impression, discussing business is just a piece of cake. Remember that building relationships is the key to developing a business and making it a success.

  • Give More Attention to The Other Party:

Though you are trying to sell a product or a service, your first and foremost goal is to provide the necessary attention on the party spoken to than on yourself and the goals that you are looking to achieve. While drafting your email be careful not to use the word I more than once. Instead, initiate the discussion showing appreciation to the clients work in the past or present and how you’d love to create opportunities to help them develop their standards. Or on a first time introductory basis, you could make out a casual email stating that you’ve filled out a contact form to have a discussion and you are looking forward to making an acquaintance on the same.

  • Make it Sound More HUMAN!!

Instead of taking a more professional tone, choose to speak more casually about yourself adding a few minor details about yourself as a professional and what has attracted you towards the business of ‘X’.  Try not to be a surgeon and go straight for the chainsaw that cuts open a skull or removes a bone. Sharing a little bit of information on yourself helps to create a human touch giving you the clearance you need to take the BUSINESS relationship further. Always remember the purpose of the email is to make a sale and not to go overboard in sharing more than required. Remember, you are not canvasing yourself for a date ;), but looking for business prospects….. 😀

  • Do your Research:

Try to spend some time to analyse your prospect collecting as much of information as you can. But, that’s a ‘BIG BUT’, do not go overboard while discussing information in the email. There’s a thin line between being a researcher and a stalker. J Don’t creep out your prospect. Instead, you could use the opportunity to congratulate the person or company on their latest PROFESSIONAL achievements and say that you look forward to meeting or even being such a fine person in the long run.

Hope you enjoyed your read, and stay tuned with Urbansoft for more updates on dealing with matters in the professional world. 😉

Till then it’s Bye! Bye!

 

Why Give Importance to Online Marketing?

Online marketing includes SEO, SEM, Email Marketing, Content Marketing and Social Media Marketing. The lives of many brands has changed for the better as a result of digital marketing. This is as it happens to be the fastest way to get a hold of a desired customer. Below are some reasons why you shouldn’t take your eye off digital marketing.

  • Online Marketing is Inexpensive: Online marketing helps you breathe life into your pockets. If you have tried marketing a product through a retail outlet and then probably online, you’d see the difference in the money spent. While hitting the market at a physical retail outlet the costs implied for that of property maintenance and rental is by no way low-priced in comparison with online marketing. Besides this, there’s the pressing situation in which you have to stock up the shelves and windows of the store with the product to meet a positive shopping experience for your customer. Using online marketing you can lower your inventory costs, and allows you to order stock in line with demand, instead of ordering it in anticipation of demand.
  • Online Marketing Offers a Customized Advertising Approach: Online marketing helps you personalize offers based on customer requirement gathered through their online shopping history. This results in better conversion ratios as they are targeted offers placed on customer interests. This information can be gathered by careful study of the webpages visited and product information collected by potential customers. Besides this, there’s another trick up your sleeve that you can put to use, i.e, cross-selling campaigns. Using cross-selling campaigns planned based on information collected from tracking webpage visits, you hit the nail on the head where customer engagement is concerned. This results in a BINGO! as your customer is cornered into buying the item on sale. Why struggle to make a sale, while you can lure customers and influence them to buy from you. (I wish I had an ‘EVIL SMILEY’ to put here ;))
  • Helps Reach More People: With the invent of the Internet and other technological gizmos, the aspect of time and location has definitely diminished. With online marketing, there are no barriers in relation to distance and time. Who needs to go local when you can go global? Now sell products and services in local areas and beyond through Online Marketing. With this widespread reach, you get to market to a wider audience within the country and abroad.

If you are looking for experts who can make the above happen, Urbansoft works with a team of Digital Marketers who specialize in SEO Services, Email Marketing, Content Marketing, and Social Media Marketing. Contact us today!

AR & VR Segments at GITEX 2017 with Urbansoft

 

If you are still pondering on the areas on AR and VR, it’s time to stop thinking and get into action with GITEX 2017’s showcase on AR & VR. Yes, from areas of applications in gaming, to travel, healthcare, deep space innovation, and projects, VR and AR have taken over the driver’s seat. If you’d like to know how you could drop in and pay a visit at GITEX 2017 this October at Dubai.

So what’s in store for you!?

On the 9th of October 2017, get in shape both mentally and physically, by advancing in information related to AR and VR in the fields of healthcare innovation. To support us with prized information and perceptions on the same, we have Christopher Queen, reputed local veterinary surgeon from Umm Sequim Veterinary Centre.

On the 12th of October, we have a thought-provoking talk on “Why VR? Revealing the 8 key reasons to adopt VR in education!” which is expected to be dished out for all industry and tech enthusiasts. You could expect to be at the edge of your seat, with the speaker leading the talk being, the Head of Digital Learning and Innovation of JESS; and founder of the award-winning iPad Educators website.

The 12th of October is expected to be in a technological bloom with Shahid Azim, serial entrepreneur for prominent healthcare startups who is expected to lead the segment. Shahid Azim is well known for his conceptualization of breakthrough ideas all the way through to actualization. The segment will feature a talk on the value of AR and VR or ‘show over tell’ within education.

Besides being a part of this segment, GITEX 2017 also offers an opportunity to meet some of the leaders in Information Technology consulting such as Urbansoft from the Kingdom of Bahrain. Urbansoft is an IT specialists dealing with Product, Mobile Application, and Website Design and Development. Urbansoft takes ideas to a whole new level helping clients achieve the unthinkable in areas of company credibility, branding, and increase revenue generation through the use of strategically designed, and custom-tailored applications.

Hope we get to see you there!!

 

 

 

How to Maneuver a Piece of Content to your Target Audience?

The days of old followed a simple strategy when a piece of content was to hit the market, the game plan was so simple; it was “Publish and Pray”. 😉 Yes, it was all that publishers and content generators could do in the older times. But as of now with the various platforms available, there is a lot to discuss and analyze before you put your work out. Yes, equal time and attention is to be given to the distribution of the piece at hand, as the marketing strategy implemented is as critical as the quality of content itself.

Let’s focus on some common but crucial content distribution methods that go beyond social shares.

1) Custom-Made Emails:

This is the best way to get more clicks on your blogs. Try skimming down on your contact list and send out your blog ONLY to those who might find its content of use. Also, drive attention to the blog by adding a personal note to your reader which will prompt them to read your blog. According to stats, personalized emails do have a higher open rate than those which are generic.

2) Be a Guest Blogger:

Write an article in a non-promotional way, making sure to carefully conceal key points; and send it out to an online publication which caters to your target audience. Also, take care to share some information that will help its readers benefit from, while you achieve your goal as well.

3) Share Interviews:

This is a mighty smart move. Using your team, identity prospective clients who can do you good in the future, and take time to capture an exclusive interview with them. Now, as and when you write your blogs, which is off course in relevance to the idea discussed at the interview; do add the quotes shared by your prospect to the blog. Now, once done share the blog with them. This will help you keep your leads engaged overtime, while you get the additional attention from the networks they use, when the content is shared with their audience. “Two Birds in ONE Stone” 😉

4) Add Links to Email Signatures:

Why waste an opportunity when you can make the best of it almost every day. Yes, email signatures are those which most of us use roughly ten times a day. Featuring your content link in an email signature will help get the message out on a more frequent basis. The target audience of your present and future customers can be met using this method.

5) Complement Content References to Proposals:

Another way to get that content moving is by adding it as supportive material to boost your proposal. Most proposals contain relevant data to back up a solution suggested to a prospect. In these cases most prospects look for autogenic researched content when compared to content cited by others. This not only helps to get your content out in the open, but also your shares efforts and involvement in the project at hand. That being said, some clients do prefer concise proposals, in those cases, these ideas could be shared as links for further reading.

Hope you enjoyed your read!

 

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