How to Build Your Business with Facebook Ads?

Did you know that Facebook is now viewed as the most populated platform? China is no longer the country with the largest population. Based on the world 2018 market statistics, it’s estimated that more than 2.20 billion people are active on Facebook on a monthly basis, with an increase of 13% each month. Doesn’t that identify it as the world largest market where all kinds of businesses can explore and reach their target audience?  Urbansoft has a few tips to help you avoid flying blind with no distinct idea of where to start before you spend any money on Facebook ads.

  • Build Your Brand:

Your brand identifies your product, your core business, and your business’s name. Your brand can be identified by sharing content in the form of blogs, reports, eBooks, newsletters, product demonstrations, news, images, videos and product reviews. These enable you to broaden your fishing nets and create an awareness that makes your brand stand out.

  • Determine New Visitors:

Identify and follow up with new visitors that are most likely to be interested in your brand. Facebook has tons of people than other platforms, from which you could easily distinguish your target customers and showcase your valuable products. Ensure to track your facebook profile visitors, to keep score on who is a visit as a viewer or as a potential buyer.

  • Retarget Website Visitors.

 Install a Facebook pixel on your website. Using that, track and target people who have recently visited your site. Retargeting is an effective strategy if you put into practice an effectively optimized strategy. In addition, build a custom audience to get the best out of your videos, or content shared on your Facebook page. Utilize this advantage to showcase your campaigns, and promote your products or services well.

  • Provide Freebies:

Your content marketing could be in the form of coupons, videos, blogs, checklist etc. You could create content that reflects as fun for your visitors. This helps to warm up cold customers and keep your business distinguished from your competitors. Try to create content that educates and influences your audience on their very first visit.

  • Convert your Visitors:

 Many companies have a huge number of likes and followers, but find it difficult to convert them into sales. However, this process can be made simple. If you adopt the right conversion technique, customers would be drawn to you like a moth to a lamp. To aid in better involvement from customers, retargeting is an excellent tool. It could convert existing visitors into buyers, and help you find new ones too.

  • Determine Your ROI:

 Investing resources in marketing is of prime importance, and increasing your ROI to meet those needs is equally important to keep your business well nurtured. The best way to set an appropriate budget without going overboard would be to measure the benefits accruing to your business from time to time.  Cost per thousand, frequency, positive feedback, click-through rate, are some metrics you can use to measure your investment’s effectiveness.

To bring success to your brand, finding new customers and increases sales for your products and services by marketing on platforms such as Facebook becomes crucial. We suggest you get an experienced marketing team that understands these marketing tools and possesses the know-how to help your business grow.

We at Urbansoft specialize in digital marketing, web development, mobile application development, product development, IT resource deployment and lot more. We work with a team of experts who lead the industry at the forefront with proven results in the areas of Internet business solutions and technologies. If you are looking for any kind of assistance, Contact us now!

 

Common SEO Mistakes and Tips to Deal with them

In areas of Business, digital content has been playing an important role in helping sites meet their horizons, and SEO has been the root cause. Thought SEO can make a difference, the technique when used carelessly can result in a huge loss, eventually affecting rankings. With many changes in search algorithms, focusing on quality and significance of content over quantity is the pillar that helps deal with SEO barriers of any sorts. In this article, experts at Urbansoft will help you identify SEO mistakes and ways to fix them when you encounter them. Let’s get started

  • Competitive Keywords:

If you’re targeting keywords that top companies use, your business may be star-crossed and end up ranking them. To get over this barrier, avoid keywords that are highly competitive. Rather, go for keywords that receive a decent integer of searches, but it must be tremendously appropriate for your brand.

  • Quick Results:

An attempt to acquire quick traffic to your site with Google’s regulation in mind frequently backfires. Promising a quick outcome to your clients is deceiving and isn’t wise. As an SEO expert, if you patiently derive traffic with the use of practical SEO tactics and clean backlinks, you stand a lot to gain in the long-run.

  • Long-Tail Keywords:

If you have noticed, you will obtain less traffic with a long-tail keyword than you would when you have more resolute, specific and short phrases. To fix this problem, optimize your content keeping the keywords to a minimum, but it must have a clear vision of your firm’s brand, site products, and services. You could target appropriate words about 2 to 4 words.

  • Choosing a Service Provider:

Not all SEO agencies are proficient on what they claim. Therefore, handing over your project to an inexperienced team is a big risk as you may have to start all over again. Why not do it once and for all by paying for SEO that sells? You can avoid this by conducting a quick analysis of any agent you intend to employ. See what customers are saying about them online before selecting any of them.

  • Limited Budget:

Having a massive business goal with a limited budget can slow down your SEO actions. If your aim is to obtain backlinks in tons, then listing your website in catalogs are a good idea, but they are a paid service. Having a limited budget, you may find it difficult to achieve your aim. To sort this out, seek an expert to assist you with the best service that falls within your budget range.

  • Overlapping of Links:

Too many links dilute pages which make it a hassle for your customers to take the right directions you want. That doesn’t mean you shouldn’t make use of links. The thumb rule of content is that you shouldn’t overload your pages with links.

Urbansoft works to benefit as many business owners in SEO as possible. We have grown step by step into an established SEO provider by helping small and big business owners achieve their goals. With proven records that have helped companies rank on the first page of Google for both National and Local keywords. On analysing your ranking and branding position in the industry and on the web, we put forth a proposal. On acceptance, we move on to on-page and off-page optimization. Contact us our experts for further guidance and expertise.

 

5 Tips that Improve Sales Conversions

One of the principal hurdles many marketers face today is being able to anticipate how customers will act when encountered by information about their product and services. Hence, making it complex to utilize a specific sales strategy effectively. Anyhow, being logical and proficient in marketing can help you think beyond the market box and understand ways to control every sort of consumer at any point in time either physically or online. Whether your sales are declining and you want to get it back on track, or you wish to move your sales performance to the apex; the facts below point out ideas to help you achieve your target.

  • Understand Customers Individually:

There are 3 types of buyers to reflect on, they are, the tightwads, the spenders, and the spendthrifts. All of these 3 have different views on the shopping experience completely. Identifying their specific characteristic will help you create a solution to keeping them engaged.

  • Identifying Core Values of Businesses:

You are more likely to change a customer’s decision to buy a product if they share a value with you. By exploring your potential customer’s website site, you can get an idea on their current expectation. Use that as a means to attract them.

  • Use Selling Strategies:

Certain persuasive words facilitate customers to make a purchase even when the need isn’t there. This includes terms such as, free, new, and instantly. A referral program that can encourage your existing customers to suggest your business to their friends is an excellent idea. With a promise of discounts, your customers will happily refer others. Another strategy could involve pricing competitively.

  • Make a Difference:

The fastest way to get customers and to draw in fresh attention to your brand, is to stand for something new that your competitor doesn’t have. A survey by Corporate Executive Board, USA indicates that 64% of customers have a strong relationship with a company as a result of shared value.

  • Content Strategy:

Without content, it’s impossible to educate and spread your brand stories to your potential customers. Create attractive content that builds brand trust and deliver them at the right time when your visitors are online. Do not forget to use the right keywords optimize your content on all platforms.

What more can you do?

• Make a collective effort
• Improve your CRM
• Chose the right selling platforms
• Show that quality matters
• Utilize reciprocity
• Use content or words that please customers
• Showcase your social proof
• Go Viral

Urbansoft works with clients in generating and building brand recognition via online services including Web Marketing, Social Media Marketing, Content Marketing, SEO and Mobile App development as well. Contact us for assistance TODAY!

 

How to Design a Landing Page that Turns Visitors into Customers?

When it comes to promotions and managing them, a landing page plays an important role. This is a well-known fact, as a landing page is a feature that supports every e-commerce firm who is looking to increase its online sale conversion rate. To make this possible, optimizing your e-commerce product page or web homepage plays an important role, and it falls in the category of foremost importance if you are looking to make a sale. This involves designing a landing page that is appealing at the very first sight. However, there are a few procedures involved. When you create or design the same, the landing page shouldn’t be designed only to generate traffic, but to convert visitors into potential customers. Meaning, your pages need to be crisper, more convincing, and with a clear call to action (CTA) in place.

• Meta Titles and URLs:
As much as it’s possible, make your Meta titles and URL content standard, to influence people to read further by using keywords that can fall at the top of the search engines. Using an SEO optimizer, describe your titles in a way it’ll captivate your audience’s interest.

• Contact Buttons:

Contact buttons play the role of call-to-action. This is important which gets the visitor to the next page or to buy a product. So, make sure that they are placed up front and centre and are denoted in bright flashy colours to draw the attention of the customer. This also includes your email address, phone no, buy now button, and direction to take action to others platforms of your business.

• Benefits:

Don’t forget to frontline your brand’s benefits. This is one of the keys in attracting your customers. Especially in ads, create text content or a description of the same that details your headline. This will make your ad more wholesome and helpful for the client to learn more about your product or service.

• Strategize your Ads:

Place offers and limits on the ads to make your customers jump at the opportunity. Bring on discounts and limit the period of time to the offer provided to see immediate purchases and instant results to an ad. Phrases such as, offers ends soon, limited stock and such creates the urgency to make a purchase.

• Hero Shot:

An image that helps your visitors view what it would be like to reap the benefits of your offer is termed hero short. That calls for an effective hero shot that suit customers’ interest and must be related to the product or services you offer.

• Bullet Points:
The quickest way to deliver lots of information without it looking like a chore is to help customers identify the key points of your delivery. Using bullet points, highlight and describe each and every main point in the content framework; also working at making it simple to overview your whole story.

• Build Brand Trust:

Display the key achievements your company has obtained on your website and other platforms. Reviews and recommendations are necessary to attract new visitors. In addition, ensure that your landing page looks different from your overall website, but maintain the same colours and font style for both.

At Urbansoft, our experts examine, identify pros and cons of generated client ideas, consolidate them, and put them into designs that identify them on the Web for global recognition. A website is the best platform to blog, have social interaction, project your products, services, exhibit your catalog, promote your brand and do the unthinkable; tag this with a landing page and a promotion and you have created a recipe for success.

 

Why People Visit Your Website & Leave?

Imagine you have successfully designed your website expecting tons of visitors to visit and request for a service. But unfortunately, people visit your website and leave. To where? It’s no doubt to a better site. This isn’t just an illustration or a mere story. It’s a situation that befalls many websites in today’s competitive world. Why? Increase in internet usage had made it easier for customers to shop for the brand they need without visiting the company’s location. Making this an important reason, your website is the best place to increase sales. Turning it into an exciting place for customers to stay when they visit is the way to go, lets us help you with some hints below.

  1. Lack of Sufficient Information:

When customers visit your website, they expect to see the information they have on their mind. But sadly, information on your website when not satisfying makes them look for the same somewhere else. For example, shipping & delivery information, contact details and such should be available on a website always, and it should be easily accessible.

  1. No Clear and Direct Call-To-Action:

Use ‘call to action’ to direct your visitors to the take immediate action to buy.  Never give them a chance to wonder on what to do on your site. Besides, you don’t operate a monopoly business. Your competitors have other alternatives. Why not encourage them to view your site blogs, images, and videos. These are other tricks to keep your audience engaged and come back for more.

  1. Your Website Lacks Offers:

Everyone likes a coupon, don’t you? Many customers prefer websites that offer coupons, discount, and other attractive offers.  Dealing with a website that gives offers allows customers to save part of their money for the next project or purchase.  If buyers can’t find any coupon associated with your website, they may leave and substitute you for another brand that has the same product or services with a coupon.

  1. Faulty Content Structure:

The content on your website tells customers about your company and your brand. If the content structure on your website lacks true information of your brand, it becomes confusing for buyers to understand. Ensure that your marketing content is a perfect description of the product and services you offer.

  1. Your Website Needs a Re-design:

Re-redesigning your site gives you an edge over your customers, influencing them to stay with you. When customers see new upgrades to your website, they are attracted even more and this gives them a reason to stay with you. Your competitors are not asleep; they are looking for any slight opportunity to clear you off the market. If you don’t want that to happen, re-design your website with new features at least once a year.

  1. No Customer Reviews & Recommendations:

Every customer wants the best and one way they find the best is through reviews and recommendations about your product and services before buying. That’s every customer’s mentality. Encourage your clients to share their experiences with your brand. Reviews and recommendation are the best way to build your client’s confidence to stay with you.

In general, great deals of businesses start out with a basic catalog or brochure that exhibits services that they have to offer. Our experts examine, identify pros and cons of generated client ideas, consolidate them, and put them into designs that put them on the web for global recognition. Contact us now to experience the best!

 

5 Marketing Hints that Win Customers & Increase Sales

There is no doubt that emotions are key factors that influence customer’s actions and cause them to buy products of your brand. Customers aren’t the only humans psychologically disposed, we all are. By treating them in the way they desire, we get to win them over. The key here is to learn to appeal to your target audience’s emotional quotient to help them draw closer to you. By grasping the attributes of your buyers and nurturing the same into actions you turn your business into a customer magnet. Now, let’s consider these in terms of marketing.

  1. Strong Conviction:

Just like every other human, buyers logically expect simplicity, understanding, and encouragement to enable them to buy your product or services. The world market is all about competition, if you don’t act vigorously, you will be out of the game. To enable you to win over customers, ensure you make them feel comfortable. Motivating their desires to know more about your brand can go a long way in marketing. This can be possible with the power of your brand content

  1. Socializing:

 It’s true that spending money doesn’t just sound fun for most people. But the reality is that you must spend if you want your target audience to learn about your business. Start by creating an environment and activities that allow people to associate, socialize, and see the need to buy your products or your services online.

  1. Strong Reciprocity:

The word ‘reciprocates’ refers to the response to the actions or gestures. How does it apply to your customers? To bring customers under your control, provide them with some outstanding products or services that matches their personas. This includes text content, engaging images, valuable blogs, discounts, incentives, social links, and other compelling strategies that your competitors haven’t thought about yet.

  1. Commitment & Consistency:

Your commitment and consistency will help you put words into actions. What do we mean?  When you want to get new buyers or retain your existing customers, you need to be sincerely committed and consistent in catering to their personas. Make them feel that you care about their welfare and have their best interests at heart always. Never deviate from offering their standard.

  1. Scarcity Strategy:

Using the scarcity strategy is what makes customers purchase your product or services. Most marketers employ this approach suggesting that products or low prices might soon be exhausted, or offers will soon be closed, including terms such as, few stocks remaining. Whatever means you may use, make sure that it contains the values that will retain your customers not only in the short run but in the long run as well. By using scarcity strategy, you will boost sales in tons and ROI too.

Using the above strategies will no doubt go a long way of helping you win over customers and increase your sales levels regardless of how hard your target customers are. Urbansoft being an expert in the marketing and branding industry could help you with designing strategies that suit your needs. We work with experts in the digital marketing services which include: SEO services, SEM, social media management, email marketing, content marketing, and social media marketing. Contact us today for assistance in the same.

 

6 Reasons Why Your Marketing E-Mails are Being Ignored

With the increase in Internet usage and the change of trend in marketing strategies, emails have owned themselves a good place in reaching prospective customers. It has enabled firms to reach out to their clients both easily and directly. However, it may seem all hope is lost when your emails are being ignored. Probably your email isn’t unique or likable.  The good news is that every email you send to a potential client could be read and replied to promptly if your sales strategy is apt. Here are some reasons why your emails could be disregarded, and ways to make your target audience respond to you without delay.

  1. Your Brand Isn’t Known:

It doesn’t really matter if your company is known or anonymous. What really counts is the content of your email. Before sending an email to a potential client, look them up online and try to identify their company interests and what questions lie in their minds. Now, using that as a tool to get their attention, incorporate the same into your email. On kindling their interest you could be sure to receive a response on the same.

  1. Email Content Not up to the Mark:

Your prospects have their own problems and issues that can occupy their minds.  Strive to find out and strategize your email message towards addressing these issues. Give them interesting reasons to begin a sales conversation with you.

  1. They aren’t your Target Audience:

You could be wasting your resources sending emails to wrong people, simply because they are not in your target audience.  Knowing your target audience is an important aspect of a sales strategy. This will support in hitting the nail on the head. It will also assist you in tailoring the right message.

  1. Emails Weren’t Received:

If your email wasn’t replied to, it could be that the end receiver didn’t receive the message. Therefore, make sure you’ve got the right addresses, and also try to avoid technical drawbacks such as server problems. Each time you send out an email, double-check the same in your sent items and outbox to see if your email is delivered or not. If not, do the needful.

  1. Too Much Text:

Your prospects already having the probability of being engaged, wouldn’t want to waste their time reading through sales emails. To resolve this issue, keep your message simple and straight to the point, making it easy to grasp. Also, make sure your introduction is compelling enough if you want them to read further.

  1. No Intriguing Questions in the Email:

To stimulate the interest of your customers, ask them intriguing questions.  The more specific your question is, the more your email stands a good chance of being replied to. Make it easy to reply, and make sure they clearly see the benefits of answering your emails.

At Urbansoft, we work with specific email marketing techniques that get you across hurdles and help you get to the other side. Working with special tools, we screen out the target audience and send out emails to meet your market ratio. The rule of thumb followed here is reaching as many as possible, either as prospects, or to just let the world know you are in the market. Contact us now!

 

6 Strategies to Keep your Potential Customers Engaged on Facebook

Decades ago many marketers remained baffled on how to generate leads and engage potential customers to their business. But with the constant improvement and support from social media marketing, and by utilizing suitable online tools and resources, many B2B firms don’t fall back on meeting customer’s needs anymore. The trick is to focus on those strategies that will give you the upper hand on various social channels. Here are 6 strategies that could help you.

  1. Analyse your Facebook Page:

 There are two primary intents that a marketer must keep in mind when considering post reach, and page likes. These two facts play a vital function in perceiving the demands of your target audience and in determining the things needed to appeal them.  Besides that, analysing your marketing goal on Facebook provides you hints on the areas of focus on.

  1. Engaging Blogs:

Nowadays, it’s not the number of blogs, images, or videos you post on Facebook, what counts is how efficient they are and the number of impressions or engagements they receive. A sense of virtue, passion or emotion behind every post you make will help facilitate reader’s engagement. The question is, “How to identify if a post is engaging enough?” The number of shares, the number of likes and comment from your readers you find in the insights will definitely tell. This will help you to identify leads that need a follow-up.

  1. Define Brand Attributes:

Brand attributes are a description that highlights the physical and disposition aspects of the brand. After you have defined and identified the selling points that your product or service features, combine the same while spreading your brand stories and messages on your Facebook page. Your brand must prove to be reliable, appropriate, unique, and credible to your audience

  1. Share Amusing Events:

 Sharing activities that are fun is another strategy to engage customers. The interesting event makes your audience view more messages on your page. You must exercise caution at the same time so that you don’t miss out your main objective. You could showcase achievements of your company which is also another source of attracting your target audience. Encourage viewers to share each of your posts if they like them as well.

  1. Follow-Up on Events:

Based on our expert experience in the area of digital marketing, we noticed that after an ad or event is executed, many customers are opened and curious to learning more about your brand. You could use this opportunity to extend a conversation with them. Write a brief story about your brand and share the same to their email, or try finding them on other platforms where they could be reached.

  1. Post Images:

Well, designed images play a vital role in passing out your information quickly. When your audience visits your page, images are the first thing they notice. When your images are engaging and most importantly meaningful to your target customers, it goes a long way in helping your customers draw closer to the brand.

How effective are your ideas in getting you, customers? Perhaps your company’s social strategy needs to be tailored to meet the customer’s goal. At Urbansoft, we’re minds and makers with business sense and creative chops set out to connect people with what matters most, the experience. Contact us now!

 

How to Win Over your Target Customer?

The competition we hit in the marketing business is like a game, either one loses or wins. Battling against your top competitor in business isn’t that easy as some people think. You may spend your whole lot of time secretly scrutinizing each step of your competitor, but that doesn’t always guarantee victory. Substantial effort is required to incorporate your gathered knowledge, scheme, and style to stand out from the competition. Down below are 5 leading strategies to help you stay ahead.

  1. Tell Stories that Matter:

Boring stories put kids to sleep. That can be compared to customers as well. So, what can you tell your target audience to engage them with your brand? Tell stories that matter to them and stories that talk about your brand. Construct a unique, meaningful, intriguing content you’re your readers would like you to read or listen to. Next, post them frequently on your website, and to your social media platforms.

  1. Use Promotional Approaches:

Apply promotional strategies such as giving customers the sense of buying urgency. For example, suggest a deadline an offer put across, by mentioning details such as ‘prices to increase soon’ or ‘limited stock in hand’ etc. Using such selling strategies keep buyers on their toes, and creates an urgency to make a purchase, saving you time for those who like to stall. This will trigger even buyers who don’t want to purchase your product.

  1. Prove your Expertise:

 Another way that really engages customers, is your knack to prove your expertise and experience. That’s exactly what most customers examine before handing over their project. If your team is proficient enough, there is no holding back business from you. Therefore, ensure that you have an able team that processes the skills required to carry out your client’s tasks in the way it will encourage repeat business.

  1. Be Professional in Your Interaction:

 Quality interaction with your customers matters a lot. A well-presented matter is pleasing to hear. Regardless of how much skill you possess, without quality dealings with your customers, your business is in jeopardy. Your communication with your customer should sound to them that you know your work well. Train your team in the manner of approach when asking for clarification from the clients.

  1. Show Gratitude to your Clients:

Words of appreciation like ‘thank you’ go a long way in telling your audience that you appreciate them and you need them to return to you for future proposals.  There’re many alternatives in the market that may even be better than the brand you provide, yet your clients are still buying from you. Don’t hesitate to say thank you to your customers whenever they do business with you.  From time to time, offer them rewards and keep them in the loop even after completion of a service with them. These will make them value your business and increase their loyalty.

Are you prepared to work with Urbansoft?  We are equipped to work with you. Give us some time win over your target customers and create opportunities for sales for you through our resourceful unique means. Contact us now to experience the best!

 

Reference: The Balance

Entrepreneur

Successwise

 

 

How to Use Content Marketing to Deliver a Brand Voice?

Your brand voice is a fraction of your branding and it’s the tone of your brand voice that defines your brand’s position. It’s no wonder that firms like Microsoft, Urbansoft, Facebook, Google and many others are brands winning the world market due to special attention is given to their brand voice.

The term “Brand voice” is a reliable message or tone of your brand expressed through words, by written or spoken style. It utters messages about your products and services to your target customers. To get your brand to the top, do pay attention to the following suggestions.

1. Understand your Customers:

The first and foremost action in content marketing is to identify and understand the personas of those who could be interested in your brand. Your brand language is perfectly conveyed when its content covers your target customer’s wants and needs.

2. Build Brand Reputation:

If you want your brand to get noticed, make sure your brand is kept flawless in the market. This requires consistent with appropriate branding to give your product a distinct look. Further, the content describing your brand voice on your website ought to be a reliable and with a high-quality standard. This high-quality content builds a reputation within the marketing industry.

3. Clients Pay for Experience:

Jeff Baker, a director of the digital marketing strategy of BraftonInc says; “Customers are paying for an idea or a story, not your goods and services. That shows customers make decisions to buy on the basis of established experiences of your brand. A strong brand experience requires a proficient and experienced marketer in the areas of your business. In addition, your brand experience has to hold a good message to improve your products or services.

4. Voice Consistency:

Using consistency to build your brand will equip your business with strong credibility and recognition. Moreover, gaining brand recognition moves your business to the next level. In turn, it creates trust and brand loyalty from your customers. Since consumers buy from brands they know and trust, it is vital you maintain consistent brand voice

5. Voice Conciseness:

The lesser words used to convey your brand, the more your target audience will recognize your tone of voice. A concise message will not only allow customers to perceive your brand voice but, influence their buying decision in no time. Ensure to hold a concise, descriptive tone, but, also take note to add information containing important facts about your brand.

6. Be Unique:

Inspiring and enthusiastic marketing content has a way of connecting numerous customers to your business. When you expertise a voice descriptive of the true story of your brand in a unique way, then you can expect success in your content delivering.

If you are looking for professionals in marketing you could look up Urbansoft. We’re minds and makers with business sense and creative chops set out to connect people with what matters most, the experience. Our services cover SMM, Digital marketing, Web development, SEM and many more. Contact us for further details.

Reference: Brafton

                    Business 2 Community

                    Content Marketing Institute 

 

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