Facebook & Marketing Technique

As we all know just advertising isn’t going to take us a long way in business. We need something to trigger a spark, something called a “review or a feedback” or most often said as “word of mouth”.

There are few examples of my own that I would like to share but are not as amazing as the examples of a person on Facebook which I noticed. Hope she doesn’t mind me using her as experiences.

The user is a regular visitor to a chiropractor who advised her to go on visits to an acupuncture clinic. Unaware of the pluses and minuses of the same, the visitor posted a request for advice on Facebook and within a few hours, she had comments and even references on the same. Well, I would say, good for her and even better for the business.

People can also share, advertisements like these in their messages as well. Now isn’t that good?

Well comparing this kind of modernism with the past will definitely give you the feeling that we are doing a lot better today than before. The older version of going about things would have been, picking up the phone and asking each and everyone on your contact list, which might be a nuisance, to both you and others as well.

 So this is a fine example on how small businesses can scale their way up the wall through Facebook. Just imagine, would you like to go to Google looking for the right option, or would you take a hands on review from your friend! Now, since a link is even shared the viewer can easily view their services on their page and make necessary arrangements if required. The next time the user thinks of acupuncture, all she’ll have to do is pick up the phone and make an appointment through the message viewed.

Well if you are a regular user of Facebook I am sure you would have experienced something like this yourself. There are a lot more examples that can be used. Below is another example of a person who visited an apple orchard. Their comments speak for themselves.

Need some evidence, just take your pictures, what kind of spa should I go to when in New York, or where can I find and English restaurant in Italy, name it and you have responses. So if simple things like these can create such a buzz, just imagine bigger things such as adverts on your page and things like that.

Let me put it this way, people spend more time talking through social media platforms such as Facebook than talking to their family at home, not the right direction to move in for cases of family bonding, but definitely useful for business.

No matter the business, big or small, all you need to do is, create and maintain a positive social media presence. Create and post ideas that are adding value to your target audience. The underlying statement is, make sure you keep your head way above the water as your competitors sure have theirs.

Hope you enjoyed your read!

Contact Urbansoft for assistance on getting ahead in your business. Read more on our Services, Products and Offer Packages here.


Social Media Management – Posting on Social Media Platforms at the Right Time

We all know the importance of proper social media management, which is not just getting content on the page; but actually increasing target audience engagement. Besides posting the right content and targeting the right audience, it’s important that you perform your postings at the right time. Since your visitors and followers like to browse through social media sites at hours that are convenient to them; you will have to make sure that your posts make it to the top of their page, rather than just making it on their page and going unread. If you take the extra effort to share your info at a time when your viewers use these platforms, you’ll be able to see the increase in traffic. Since timing can be that important, let’s look at the various timings to put your posts up on a social networking site.




  • People tend to be away from work and more on Facebook toward the end of the week, focusing more on FB on Thursdays and Fridays.
  •  The rate of engagement falls 3.5% lower than the normal rate of engagement on Mondays to Wednesdays.
  • User responses are 10% more on Fridays.


  • The best time to put up a post will be during the early parts of the afternoon, focusing between 1 pm -3 pm.

To get to know better about your target audience and to plan your timings, it would be best to Fan page Karma.




  •  The best days to send a Tweet from B2B would be between Monday to Friday, and for B2C would be Saturdays and Sundays.
  • A 14% hike in response is seen when you tweet conversations and message from B2B.
  • With reports from Dan Zarrella, there is a 17% increase in Brand recognition on the weekends, with respects to Tweets from B2C.
  •  CTRs and Engagements recognize peaks on Wednesdays and weekends.


  • CTR: 12pm and 6pm
  • Retweets: 5 pm
  • These are supposedly the best time to Tweet as these are the times at which people are looking for some relaxation from work during breaks or traveling on their way home.




  • The best days to post on LinkedIn would be on Tuesdays, Wednesdays, and Thursdays.


  • All business hours are good times to make a post on LinkedIn.
  • According to AddThis, you receive the most shares and clicks on Tuesdays between 10 am- 11 am.
  • LinkedIn is rated as one of the top resources to generate leads in the B2B market.
  • The best times to concentrate on posting in LinkedIn would be 7am-8am and 5pm-6pm, and the worst productive days would be Monday and Friday.



  • Day: Saturday.
  • Time: 8pm- 11pm.
  • Based on updates from Fannit, the best days and time to pin would be on a Saturday, between 2am-4pm and 8 pm- 11 pm.
  • Based on inputs from 10Alike, the best times to pin would be 2pm-4pm EST and 8 pm -1 am EST.
  • Inputs from SEJ read that activity hikes around about 9 pm.
  • The peak times noted for Friday is 3 pm, if you are focusing on a fashion or a retail company.



  • The best days to post for Google+ are business days and focusing on time between 9am-11am.
  • According to Buffer, the best time to post on Google+ would be during the latter part of the mornings.
  • If you want to be accurate with your post times, you could use the option Timing+ to get the necessary timing based on your target audience.

Hope you had a good read.

Contact Urbansoft for assistance on getting ahead in your business. Read more on our Services, Products and Offer Packages here.

Enjoy Your Day!


How to Increase your Web Presence?

We all live in a world that revolves around WORK, WORK, and WORK and there’s only so much time in a day where you can get things done. So here are a few challenges that you can put yourself to that could make a difference in your web presence, without taking a chunk of time out of your day.

Creating your Google Plus Page:

Google Plus is a wonderful way to increase a web presence. Most companies do create a page, but very few of them use it, and another half of them rarely create a page that works. Just as in Google Places, G+ also allows you to add links to your page. There is a huge scheme revolving around the use of G+ pages. Not all know that if you have a Google account you also have a G+ account. Using this, Google plans to tailor searches that match the interests of the individual. For example, Friend 1 is interested in a business, and friend 2 who happens to share the same circle as friend 1 get indirectly exposed to the same business as well. This increases your exposure a ton, without even trying too hard. G+ is one place where you can create community pages where you could share blogs of similar interest that get the word about you out and also help increase +1s.

Create a Google Places Account or Just Claim it:

Well, most things in life don’t come to you, you just have to either grab it for yourself or create the opportunity. Google Places is that one thing that is constantly changing. Claim a place and enter a company description. Here in your description, you get to add a link that directs to your page as well. Make sure you add the right keywords that lead users to your site. Next, add three images and claim your business listings, and don’t forget to link your page to your G+ page.

Schedule Posts in Social Media Platforms:

Collect information, this can be from your calendar on events that you’d be attending, content designed for your corporate, or news or blogs that you have recently read that will help promote your business. Now categorize them and prioritize them on a platform that helps post such information on your Social Media Platforms. You can try tools such as Hootsuite as well which will help reduce the complexity of having to post them online individually on every platform.

Follow Other Businesses:

Go on a hunt and find companies that are in the same industry who are sharing fresh ideas you think are good. Make sure you are not following a competitor. The idea is to share the same fan base they have. Also, don’t feel shy to congratulate companies on recent accomplishments as well. It wouldn’t hurt to let people know that you exist in the industry.


Make sure you are in tune with tools that help optimize your site. You can’t do it all overnight, instead, try to focus on one page at a time. So pick your page for the day, make sure it’s running smoothly, then add a three-word or a large key-phrase on the page as many times as possible. Now add the same to the Titles and the Meta Tags as well. If you follow the same every day, you’d have a completely optimized website in no time.

Hope this makes a difference and gets you a step ahead in your web presence. Contact Urbansoft for assistance on getting ahead on the Web!

Read more on our Services, Products and Offer Packages here.



How to Understand your Customer Better!?

That’s a difficult question. There are even times when I cant understand my teen niece or my two-year-old, and we live in under the same roof. 😉 We’ll though girls and teens are really hard to figure out, customers, on the other hand, are a lot easier, though others might consider it contradictory. Anyways, my key to understanding my customer is to anticipate needs and to exceed their expectation. To help you get a closer understanding of what is being discussed, here are a few tips you can put to use.

  • Ask Questions:

The key to getting to know someone is by asking more questions. Though in this case you can’t just approach a stranger and start asking, you might want to use information that you have tapped into using a registration form or such. Another way to go about things would involve understanding their demographics and psychographics.

This would include understanding if they were male/ female, single or married, age group, with or without children, where they live, and what they do for a living. Getting a little-added information on their lifestyle also helps understand what they can and can’t afford. Once you’ve understood that part you could put together customer profiles.

Here’s how you set up customer profiles:

  • A couple in their 30’s with no Kids, living in Seattle, coping with employment.
  • A married mother of three in Richmond who is a stay-at-home parent and has a total family income of less than $60,000 per year.


  • Customer’s View of Your Business:

It’s important for you to understand what your customers think of your business. Getting online and running surveys or measurement of customer sentiments on a campaign is a way to understand your customer and how your campaign would fair even before it ends. Regular surveying and calculation of customer sentiments online will help you understand both the good and the bad sentiments that a customer has towards your company. If you don’t analyze this, you will miss out on the major question as to why you are losing customers to your competitors.

  • Understanding Customer’s Needs:

The real way to get close to anybody for that matter is by understanding their needs and catering to them alike. Taking control of understanding the customer’s most pressing issues and meeting those is the basis for solving their problems. Some might be looking for ways to develop a brand, while some a better lifestyle or ways to start a business. No matter the issue, you could always find a queue to the same in their information.

Catering specifically to your customer’s need will give you all the credibility you need in the eyes of your customer. Making sure that quality is achieved in the process will also help you retain and find newer customers on the go.

At Urbansoft we work with a team of specialists who are experts at gathering customer requirements and helping brands full fill their brand credibility. Please contact us if you are looking for any service assistance in making your business go global.

Interesting Concepts to Market your Business During the Holidays

The Holidays have just gone by, but thinking to myself as to how best I could have used this season to benefit my business made me come up with these ideas. Santa though loved does put that kink in the production and turnover during December and early January. Here are a few ideas to keep both your target audience and your business output going even during the break of the year. Let’s hope that the next break brings you all the luck you have purchased using the holiday season as a scapegoat. J

  • Boost Your Service Using the Weather as an Excuse:

In most countries around the globe this holiday season is when you get the most visitors with the worst weather. Most situations such as these people are more focused spending money on gifts and holding cocktail parties for friends and family. Though the service you provide may be out of focus for the season, there are always windows to peep into the lives of your target customers. How!? Well, for service providers or for appliance vendors, here’s a tip; “Use the opportunity to provide a free maintenance (furnaces, heaters etc.) for every product bought at the store”. Others could also use complementary services such as snowplow services to help spread brand recognition while making your customers feel the warmth of the Christmas Love 😉 For branding and marketing firms, well I am sure you’ve already got your hands full for the season 🙂

  • Promote Donations:

This is the season of giving as we all know. Using the opportunity to share what you have while you promote your brand as well, will give you an edge over your competitors in the future. One way to do so is to select the charity firm that you want to donate to, along with products or services that you offer for free to promote them as well Coverage of the same with a Press Release and with a few posts on Social Media, you’ll get all the showcase that you need, benefiting both sides in the process (Corporate Social Responsibility).

  • Use Images to Embrace the Season:

This is the best time to showcase your brand on social media. The season itself is full of excitement and using the opportunity to showcase holiday themed visuals on Instagram, Pinterest, Twitter and Facebook can get you more likes and visits that you need. Twitter’s new feature which promotes photos to pop up directly on a customer’s Twitter feed is all that you need to get all the attention. Use this feature to upload eye-catching, holiday-themed images to grab the attention of those roving eyes.

Using exiting Christmas post’s such as “Are you interested in Carolling!?” “Are you still out Shopping!? Guilty or NOT!” “Who do you think is on Santa’s Naughty List!? Tag a friend!” Posts such as these will get your posts shared and re-shared like a bomb!! This will also help to create activity on your page helping you gain traffic. You can do more, “Set up a lucky draw and announce the winner of the New Year!” all these small but intriguing posts will get your traffic swarming in.

Remember the season is not what you’ve got to sell, but, what you have to give. So give all that you have of that holiday spirit and keep your customers engaged.

So what is the best marketing strategy you’d like to develop this holiday season? Not sitting back this holiday season and letting the retailers have all the fun. If you are looking for assistance in Digital Marketing, don’t forget to give Urbansoft a shout!



6 Ways to Develop your Marketing Content

In the world of digital marketing, content acts as a stimulator to safeguard brands from sinking. No wonder many companies today utilize the same to spread their brand stories. Now, the success of any content depends on the writer. A weak content drives away visitors, while a convincing and fitted one converts.  As a content writer, you should always use every opportunity to improve your write-up. Below are 6 facts to help you.

  1. Read your Content Twice: As no one is above mistakes, writing out of the point will occur sometimes, most especially when you’re inexperienced in the field. For this reason it’s crucial to review your content as many times as possible. There is always place to improvise as you run through your content.
  2. Read & Learn from others: Reading the work of many other writers will help you write like a Pro. Of course, this doesn’t mean you should copy their style. By making it a habit to read everything you see, you come up with your own ideas, better ones for that matter. This could be accomplished by setting aside one to three hours per day to read different genres of articles. The more you read, the more you will improve.
  3. Improvise on Written Content: Take hints from content you’ve written before. Go back to them, read them and allow your new standards of writing breathe life into them. One of the best tips any writer could give is that, write and review on different days. Do not publish your content the very same day you write them. Let it sit a day and review the same the very next day. This will help you spot out mistakes even better, as well as, it also supports opportunities to add new ideas.
  4. Check Grammatical Errors: Grammatical errors in any content is a big NO! If you are looking for someone to consider you seriously, especially when showcasing a brand, it makes it even more important to make sure that your content is error-free. No matter how effective your branding efforts prove to be, errors in content will damage your brand credibility. A simple way to get out of the woods would be the use of Grammar Correction Software tools. J
  5. Own your Style: The best part of reading a piece is when a writer adds flair to the content by adding additional experiences or phrases that breathes life into the content. No matter the article or matter at hand, add a bit of your unique style to it to help it touch hearts. Just remember, the readers are not robots but regular people no matter their standards and professional status. At the end of the day all your reader is looking for  something informational and interesting to read. The question is Are you willing to give him that!?
  6. Seek Expert Assistance: If you are finding it hard to write the kind of content that every reader will love, we advise you to seek the assistance of a professional writer. Since they have been working in the same and know all tricks required to give life and a special spark to marketing content.

Urbansoft can support you in maintaining and managing your online reputation. We use special techniques to track visitor sentiments and develop foundational insights to increase social media engagement. Contact us today!

How to Improve Your Customer Service Skills?

After developing your brand, helping your brand conquer a distinct place in the market is definitely the next move.  The best way to deliver your brand is by offering the best quality services beyond your competitors.  When your audience identifies an exclusive difference in the quality of service you provide, it creates a strong feeling of trust in you when in comparison with that of your competitors. Here are some facts to help your team deliver better customer service experience that helps build a strong brand image.

  1. Improve your Customer Service Skills: Having a supportive customer analogy software isn’t enough. Providing fitting skills to help them utilize the software is worthwhile. You need to examine the skills your team already has. During your evaluation, identify the skills they lack as a team, which is necessary to complete your project successfully. This should be followed by proper training to fill in the gaps.
  2. Convert your Negative Feedback: As we are dependent on our clients, we do what is best to keep them satisfied. Without customer engagement, there can’t be sales. Customers are the kings of all businesses, thus they find the need to be treated like one. When customers are not happy with a particular service you offer, they find the urge to voice it out. No matter how rawly expressed, you must find the strength to accept the same. Make necessary adjustment tactfully with your sales and marketing team as promptly as possible.
  3. Never Ignore Social Media: The best customer experience comes from effective engagement on social networks. Nowadays, social media is a place where your audience looks forward to better engaging service since it is where they spend most of their waking hours. If you offer a strong and converting customer experience on social media, you stand the chances of generating tons of traffic and even converting them into sales. Therefore, post expressive, unique, and fresh content with images regularly to help put the cat in the bag. 😉
  4. Extend your Customer Connections: Serving your customer better in a particular aspect of your service isn’t enough. Improve your communication with them in varied areas whenever necessary. This includes having an engaging, user-friendly website. Design your site in the way you want your audience to view it. Positive looking sites which are easy to manoeuvre are spontaneously engaging, helping you keep visitors addicted to browsing. This helps create additional space for them to connect even more with your brand.
  5. Change your Service Strategy: Repeating the same strategy all the time isn’t a positive approach, and it doesn’t deliver a perpetual amiable service. You must adopt changes from time to time. Customers are unconditionally drawn to you when you reach them in a unique way. What can help!? Use automated email responses, coupled with fresh content. In fact, being alert to market changes helps you deliver better service.

At Urbansoft, we provide 24/7 support. We work through conversing, connecting, collaborating and creating. We create holistic strategies that are catered to suit each platform. Using Social+ technology we identify new audiences and opportunities, through which we increase engagement opportunities between your business and your audience. Contact us today!

Why Give Importance to Online Marketing?

Online marketing includes SEO, SEM, Email Marketing, Content Marketing and Social Media Marketing. The lives of many brands has changed for the better as a result of digital marketing. This is as it happens to be the fastest way to get a hold of a desired customer. Below are some reasons why you shouldn’t take your eye off digital marketing.

  • Online Marketing is Inexpensive: Online marketing helps you breathe life into your pockets. If you have tried marketing a product through a retail outlet and then probably online, you’d see the difference in the money spent. While hitting the market at a physical retail outlet the costs implied for that of property maintenance and rental is by no way low-priced in comparison with online marketing. Besides this, there’s the pressing situation in which you have to stock up the shelves and windows of the store with the product to meet a positive shopping experience for your customer. Using online marketing you can lower your inventory costs, and allows you to order stock in line with demand, instead of ordering it in anticipation of demand.
  • Online Marketing Offers a Customized Advertising Approach: Online marketing helps you personalize offers based on customer requirement gathered through their online shopping history. This results in better conversion ratios as they are targeted offers placed on customer interests. This information can be gathered by careful study of the webpages visited and product information collected by potential customers. Besides this, there’s another trick up your sleeve that you can put to use, i.e, cross-selling campaigns. Using cross-selling campaigns planned based on information collected from tracking webpage visits, you hit the nail on the head where customer engagement is concerned. This results in a BINGO! as your customer is cornered into buying the item on sale. Why struggle to make a sale, while you can lure customers and influence them to buy from you. (I wish I had an ‘EVIL SMILEY’ to put here ;))
  • Helps Reach More People: With the invent of the Internet and other technological gizmos, the aspect of time and location has definitely diminished. With online marketing, there are no barriers in relation to distance and time. Who needs to go local when you can go global? Now sell products and services in local areas and beyond through Online Marketing. With this widespread reach, you get to market to a wider audience within the country and abroad.

If you are looking for experts who can make the above happen, Urbansoft works with a team of Digital Marketers who specialize in SEO Services, Email Marketing, Content Marketing, and Social Media Marketing. Contact us today!

5 Reasons you Need Blog Marketing

Blog or content marketing is one important factor no one can avoid if you are talking about digital marketing. Writing and updating blogs constantly keep your audience informed, helps attract new customers, and retain them as well. The more effective and exceptional your blogs are, the more success you achieve in terms of gathering customers. If you haven’t employed a blog marketing expert yet, here are 6 reasons for you to get started!

  1. Blogs Marketing is Cost-Effective: Social media platforms are free to be used by everyone. If you’re an expert in writing blogs, you are good to go. Your ability to strategize blogs to achieve recognition by your target audience is equally significant. All these activities are economical and easy to run if you have the right helping hand. It’s like having an expert to manage and maintain your online activities.
  2. Opportunity to prove your Expertise: Every potential client likes to see proof of expertise or required skill before entrusting their project to any company. A blog is the best way to express and showcase what you got. You can’t be hiding your skills, brand, values and expect your audience to run after you. That doesn’t happen anymore, only if you are the only one in the market. Therefore, tell the world what you do in order to keep them engaged in your service at all times.
  3. Create Trust & Credibility: It’s only when your clients have trust in the product or services you provide that your business can progress. Creating trust is one step you should never undermine if you want your clients to build trust in your brand. Content marketing is the best ways to create trust in your clients ASAP. When your content meets the demands of your customers, they are automatically triggered to act in favour of your business.
  4. Acts as a Backbone to SEO: If you have a website or web page you want searchers to locate, blogs will help you. It’s the main reason why Google considers business and make them easily visible to its users. If your website or business is not on the first page of Google, you are missing out. You must take the effort to write fresh blogs regularly, strategies them, and optimize the same with the most searchable keywords for search engines.
  5. Increases Conversion Rate: When you maintain digital activities without let up, you stand the chance of generating loads of traffic and converting them to sales. When people read your post, they collect information to serve their purpose while you use the opportunity to expose your professional skill at the very same time. This in turn boosts your brand image.

At Urbansoft, our Digital Marketing Services include SEO services, SEM services, Social Media Management, Email Marketing & Content Marketing, and Social Media Marketing. Contact us now!

5 Roles in Content Development

In the world of content marketing, there are several roles to bear in mind to create perfect content.  A business that doesn’t have a proper content development structure may result in a weak content production, in turn affecting business outputs. On the other hand, by knowing who is liable for each task during the process of development, happens to be the mainstay for creating strong and resourceful content. Whether you are looking to share your content development responsibilities or not; understanding each role will give you an idea of the standardized process included while constructing engaging content. Let’s consider them in order.

  1. Idea Contribution: An idea makes way to a beginning. A strong idea will keep your mind flowing on the path to content success. But without a good idea relating to the topic you want to create, thoughts can wander and keep you pondering. Idea contributors usually never run out of content concepts, since they have clear and logical knowledge on the same. They possess skills and strategies that could provide you with tips to carry on.

Tips to generate good content ideas:

  • Decide on the topic.
  • Read other related articles.
  • Understand your readers.
  • Don’t capitalize on keywords.
  • Understand your product or service.
  • Revise your ideas, and make the needed adjustments.
  1. Content Creation: After gathering the ideal idea, it’s followed by writing. For your write-up to be read and for it to create an engagement with your customers, keep them in your mind while you write. Adopt different content tactics and ensure you know how to integrate each strategy into your piece as you play along with your writing skills. Don’t edit while writing, to avoid losing track of the idea at hand.
  2. Content Editing: The next step is removing the unwanted data and keeping the required. Take caution to avoid removing relevant information. A content editor demands the responsibility of correcting the story created by the content writer before it is published for readers view.
  3. Audience Management: This role’s focus is on monitoring the journey of your target audience. It also involves identifying the platform to reach the target customer and making the choice of time to feed the audience with that information. In some firms, these roles are usually carried out by a professional ‘call director’ of the audience. He /she ensures that the content is created in a way that the audience would recognize it to be appealing. In addition to this, if there are any changes in the market demand, content is altered to meet the requests of the industry.
  4. SEO Strategy: For where there are SEO strategists, content must be found. They are responsible for providing the exact keywords to apprize your content. Furthermore, they ensure that the content is optimized for search engines to enable it to achieve proper ranking.

Urbansoft’s team, works through conversing, connecting, collaborating and creating. We create holistic strategies that are catered to suit each platform. Using Social+ technology we identify new audiences and opportunities. We increase engagement opportunities between your business and your audience. We track emotional sentiments and develop foundational insights to increase social media engagement efforts. We are here to help you! Contact us now.

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