5 Amazing SEO Techniques to Boost your SERPS

If you’re contemplating to boost your online presence, investing in the top search engine optimization for your website is the best practicable option. Why? If your web page is fully optimized to maximize efficiency, your business will be positioned above other competitors on the search engines. Moreover, everyone seeking your brand can easily locate it. Optimizing your sites for major search engines is a tremendous method to stand out in the game. To achieve the aforementioned statement, utilize the best SEO techniques wisely, most importantly in its application. In today’s article we’ll show you 5 remarkable easy-to-use SEO techniques that work if used suitably.

 

1.Focus on YouTube SEO:

 As you probably know, focusing on YouTube SEO can place your website first on Google with traffic from YouTube. Remember, keyword optimization is the main part of YouTube SEO that enables rankings. To encourage viewers to watch your videos, optimized them around popular keywords.

  • Start by exploring YouTube to generate a list of keywords ideas
  • Make your video SEO friendly particularly the title, and content that describe more of your videos
  • Use better video thumbnails
  • Make longer videos but not too long

 2.Increase your Site Speed:

Improve your site speed not just for desktops but for mobile devices users as well. Do you view this as unnecessary? Just a second slow in loading of a website could result in a fewer page views, decrease in customer satisfaction, and loss in conversions. Above and beyond site speed is the basis for Google ranking. To boost speed on mobile sites and improve site performance, emphasize on “speed” to your website developers.

3.Use Engagement to Boost Rankings:

 In the SEO world, the ability to attract a user’s attention is termed as ‘an engagement’. In other words, it measures the amount of time spent on your web page. Google can only levitate your rankings only if there is a strong SEO presence on your online activities. To use engagement to boost your rankings, do the following:

  • Use colorful images between your content
  • Break a single idea into multiple sentences to capture readers’ interest
  • Format your content to facilitate your reader to scroll down to the end of the page
  • Limit each section to 2-3 sentences, but use ample visible and informative sub-headers to portray the main points
  • Use bullet points to differentiate your points`
  • Write in the inverted pyramid style

4.Build Backlinks:

 As a strategy for SEO backup, high-quality backlinks are a major part of Google’s algorithm. As you dip into the link building strategy, you will notice that the same is still the mainstay to determining search rank; all leading to expanding your brand visibility and obtaining new relationships. Content is the key here. How? When readers see a good content on popular websites with a backlink pointing to the source, they will likely click on the link to learn more.

5.Analytics & Reporting:

 As SEO is the concern, reporting and analytics is a major factor in digital marketing that shouldn’t be overlooked. In the event of determining your marketing movement and improving your marketing strategies, tracking your progress is the answer. If you set an analytics platform to track all your micro and macro processes, your customer’s journey from your sales funnel is reviewed which helps you learn ways to adjust, and fix issues for better performance.

Urbansoftworks with highly experienced, creative technologists who work based on strategies and are ROI driven. Our services are comprehensive and we work to make best use of a client’s potential. We utilize all ethical custom strategies that are customer focused on the highest quality at affordable prices. Contact us now!

 

 

Step-By-Step Guidelines to Achieve Success in Digital Marketing

More than 10 years ago, marketing had evolved due to the explosive progression in digital marketing technology. Lately, there’s expansion in relevancy of online media channels that pop multiple online opportunities for the digital marketing market. It’s no phenomena that there’s more demand for digital marketing experts like never before.  Notice that over 170 million people worldwide use social media frequently making it a place to boost your social ROI. To make digital marketing easier to explore, here are step-by-step guides that help you how to best put that to use.

But before that, let’s learn more about digital marketing.

For your accurate understanding, digital marketing is the use of digital media to influence users to engage and buy your products and services. Digital marketing comprises of Search Engine Optimization, Content Marketing, Search Engine Marketing, Email Marketing, Social Media Management, Social Media Marketing, Affiliate Marketing, and Pay-Per-Click Advertising.

So, let’s begin!

   1.Know your Requirement:

To start off with digital marketing, carefully determine your wants and needs. Start off with a plan that defines and states clearly what your marketing objectives and goals are.  Some questions should include what is the nature of your business?  On which platforms are your target customers? And so on. Bear in mind that your objectives must harmonize with your overall mission, or you could get lost in the process. If you’re working with a digital marketing team, see that they follow your specifically designed management structure to achieve proper branding.

   2.Know your Digital Metrics:

If you have well-planned business objectives, effectual digital strategies and good experience in the digital marketing application will help you progress in making sales. Your 3 major digital metrics should be profit, traffic, and conversions, in order of precedence, while the rest follow. Knowing and measuring your digital metrics will help you stay focused.

 3.Set & Measure Your KPIs:

Assessing your analytics is absolutely crucial to optimize your metrics and watch your profits surge. The key indicators to determine your endeavors are, the number of visitors to your site, ad (click-through rate), number of new leads, website bounce rate, email subscriber list size, and email open rate. These will help you to distinguish your digital marketing strategies’ past success and failure to identify the areas of focus.

How to Analyse KPIs: 

  • Decide the time period to analyze.
  • Set your Google Analytics calendar to match the time frame.
  • Identify the best tools to measure your efforts accurately.
  • Analyze your competitors’ marketing strategies and compare them with yours. 

   4. Learn From Your Mistakes:

In the course of maintaining your customers’ concentration, staying ahead competitions, and learning the appropriate technologies to assist your efforts, you may strike many mistakes and opportunities. Remember, mistakes are incredible means to learn. Nevertheless, be extra careful to avoid big mistakes as the same are often expensive.

To avoid errors in marketing, adhere to the following advice:

  • Never post content without a purpose
  • Stop spending too much on one strategy
  • Choose powerful influencers
  • Seek an expert assistant when stuck in the middle of nowhere.

For nearly a decade, Urbansoft has been supporting many clients with brand experiences that have made them go global. We work with a team of 50+ designers, marketing gurus, coders, and project managers who work with the right technology proven algorithmic methods, and the best creative strategies to get you fast results. Contact us now!

 

How to Market Your Business on LinkedIn Efficiently?

Marketing on LinkedIn can help you build strategies on a dimension that suits your business needs and objectives to generate leads, build brand awareness, establish a strategic partnership, and engage target customers. Even though LinkedIn offers several marketing opportunities for every sort of business to expand its reach; choosing the right ones that could be suitable for your company, could pose a range of challenges. Here are a few tips to market and advertise your business on LinkedIn easily and effectively, to help reach maximum potential customers.

  • Create a Killer LinkedIn Profile:

Typically, profiles are where first impressions are formed. To build a LinkedIn Profile that gets you noticed, at first sight, use a professional image, make your headline stand out, use bullets to highlight the points, add images or documents to your achievements, and keep your work record relevant. Don’t forget to use status updates to share relevant brand content, and ask the public for recommendations. This helps your viewers to check out your company’s page and help them understand more about you.                  

  • Define your Audience & your Goals:

An update that aligns with your marketing goals and target audience’s needs, receives high engagement in no time. To achieve this, start by outlining well-defined goals and objectives that are easily understood by your marketing team. This may need to be fine-tuned at the end of the exercise to suit your next marketing aim. With your goals and objectives in mind, define your target customers and channel your brand towards their needs.

  • Optimize for Search Engines:

Like every other social media platform, organic content when optimized for search engines presents an opportunity to consistently get your product and service in front of the right audience when online. A well-optimized company’s LinkedIn page enables them to gain visibility with people searching for a particular brand. Seek assistance from SEO experts if you need one.

  • Add Company Page Followers:

Prior to adding followers to your LinkedIn page, ensure that your company page is up and running fine. It must be supported by visitor’s wants and needs. When the audience’s visit and receive satisfaction from information on your post, you are most likely to retain them. Attract customers and other key partners to become followers. Encourage your employees to share your posts as well.

  • Use Paid LinkedIn Content Ads & Sponsored Updates:

Did you know that delivering engaging ad-content to the right audience is the backbone to any inbound marketing strategy?  Sponsored content allows you to promote your service or product directly via LinkedIn feeds of the professionals you want to reach on the platform.

If you are trying to make it to the top within a short span of time without investing much, SMM is the way to go. When people say “Social Media”, the mind quickly diverts to Twitter and Facebook, unlike what everyone thinks and says, these aren’t the only two platforms available, and there’s a lot more to social media than you know it.  The key to running a successful social media campaign is finding the right platform and ways to connect with your key customers. Contact us now!

5 Content Marketing Strategies that Meet Market Requirements on a LowBudget

A content marketing strategy when effective speaks to your audience exactly what they need each time they visit your website and other platforms. To meet your bottom line needs at every stage of your sales funnel, it isn’t wise to solely depend on the same content strategies to tackle different customers with different perceptions, particularly when dealing with diverged goals at hand. If you’re an entrepreneur or companies planning to broaden your outreach, then you’re reading the right blog. Read on!

                                 

  • FRESH & RELEVANT Content:

 Existing and prospective customers expect high value branded content to stay connected to your pages. As a businessman, your main purpose should be to encourage engagement through content that eventually facilitates a good relationship which leads to a conversion. Aside from the above, search engines evaluate your business online based on the grounds of content value and frequency.  Each time you deliver valuable content, you notice more traffic amassing in your direction.

  • KEEP AT Learning:

 Establish yourself as a thought leader and build trust with your target audience through valuable on-site content. Never stop learning irrespective of your experience and how skilled you might be. The truth is, you can’t apprehend all in the market, neither can you determine the everyday dynamic inclinations of buyers without perpetual learning. Set aside time to learn customer’s ways every day. In that way, you can always advance on your results down line.

  • RE-Examine your Content Strategy:

Whether you’re just starting out with content marketing or you’ve been using the same techniques for a while, it never stings to revisit your content strategy plan to keep it up-to-date to the taste of your visitors. Focus not just on on-site content, but also off-site as well, especially when mapping your content strategy. Both, are essential and play a vital role when it comes to enhancing your overall visibility on search engines.

  • Exercise Balance &Patience:

 Content marketing is a long-term achievement, and it could take a while to boost your social ROI as expected. It takes time to build authority, build an audience and rank high.  Although there isn’t a specific duration for building expected clients, it all depends on the effectiveness of your marketing approach. All you need is constant improvement and patience. Remember, that you aren’t in this alone; your competitors’are with you as well. They are also scouting the newer fresh aspects of content marketing online. Consequently, never give up in following the right way even if you’re to invest in a trusted content marketing agency.

  • Measure the RIGHT METRICS:

 Taking time out to create content frequently, that boosts your brand’s visibility, and pulls responsive leads into your funnel is significant; and also a good idea to note. However, measuring your promotion’s performance is yet another critical aspect. By using the right metrics, you track the number of leads, opportunities, impressions, followers, new customers obtained so far and more. Based on these analysis, you plan a means to improve it further.

All this seams real simple when seen on paper and can really be a hands full when you set your mind to it. At Urbansoft, we can take care of everything for you, from digital advertising, website content writing, blog & article, writing E-magazine content writing, website optimization, SMM, website builds, and more, we do it all. With skills and techniques that help you boost your SEO, our professional content developers use their marketing and sales knowledge to develop and express the client’s emotions into words. Contact us, if you are looking for content marketing professionals to work with.

 

 

How to Utilize Microsoft SharePoint to the Fullest?

SharePoint has essential features suitable for all sorts of businesses. There are a lot of tasks you wish to perform easily and quickly as possible to avert delays in delivering your clients’ projects.  Its unique tools can be modified to meet all the business and cultural needs of your organization. SharePoint Services leverages a desktop friendly approach to help you execute your complicated tasks successfully.  If you’re contemplating on employing Microsoft SharePoint, don’t go into it straight away. But before that, let’s learn its entailments to enable you to utilize its features to the fullest. Here are facts to ponder on.

 

  • SharePoint Simplifies Traffic Distribution:

Using an exchange server to manage your email traffic is tedious and slow-paced. Microsoft SharePoint can simplify your email traffic distribution. All you need is to create a single SharePoint site group for receiving exchange traffic and allow the system to do the rest of the work.

 

  • SharePoint Integrate Bot Connector:

Microsoft presents about 24 bots with diversity functions that enable users to leverage productivity. For example, there is T-Bot that can answer your team’s frequently doubts. If you integrate a chatbot on your SharePoint bot connector, your team can connect to all your social platforms like Facebook, Twitter, Web chat, Skype, and slack easily.

  • SharePoint Collaboration Solutions are Scalable:

Microsoft SharePoint renders a collaborative solution toolkit that allows you to utilize the full depth and breadth of Office 365, inclusive of other tools such as Excel, OneNote, Word, Planner, PowerPoint, Delve, SharePoint etc.  Using appropriate tools, create sites for your team to perform other collaborative functions of your business.

  • Its Sites are Highly Customizable:

SharePoint platforms are opened and invite customization. With SharePoint, you can customize your sites using the browser’s supported tools and applications, engage in remote provisioning called site provisioning pattern, use SharePoint add-ins and third-party apps found in the SharePoint store, also, use custom app development using development tools.

  • Enables a Vital Storage System:

SharePoint server products can manage your metadata centrally and organize them in a manner that best suits your business. You can also create search arguments to enable you to organize your organization data dynamically and to generate document storage for retrieval and transportation of information from one server to another.

  • Mobile Audio & Video Calling:

Audio and video conferencing enable cross-department collaboration. There are features for both Android and iOS in Microsoft SharePoint which allow your team to interact in real time with each other as well as your clients across the globe. This can empower you in scaling and supporting many project sizes of your firm.

  • SharePoint Security Model:

Security is the primary area that maintains the integrity of an existing system. That being said, your organization information ought to be secured all times. SharePoint is implemented using a highly secure environment with progressive audit, data protection, governance, and compliance features when you use any of Office 365’s platform services.

Utilizing Microsoft technology, Urbansoft has delivered collaborative working solutions which enable employees to work together, share ideas and support a unified environment. Products such as SharePoint, Office 365 and Skype for Business can be customized to suit your business requirements, whether you are looking for a platform to store content and share ideas, or to improve communication between colleagues. Contact us for further information today!

 

 

 

Benefits of Using Web Tools to secure your Brand?

Web technology has positive effects on business operations, irrespective of the company size. Some may view it as unnecessary or a waste of resources when trying to adapt to the changes in everyday technologies. Though that might be true in a few aspects, a few notices that investing in trendy know-hows no doubt boost return on investment a hundredfold, give the brand a new beginning and provide the business with a strategic edge over all its competitors. How? Here are a few things to consider while pondering on investing in the technologies of the day.

• Promotion:

In today’s digital epoch, the growth of the Internet’s accessibility is inescapable, and this makes it easier for any firm that is looking to make its product or services stand out in the market. Without a web advertising office in place, a business will deprive itself of tons of clients searching for its kind of brand online. Web tools make the promotion of a business easily attainable, eases of customer understanding of the product and service, and helps create a new market for a firm’s new entrants.

• Distribution:

Distribution networks are the stronghold of every successful marketing campaign. One of the most crucial distribution platforms is a business website. Using web tools such as e-commerce site portals, a firm can showcase, manage, and expand the distribution of its product and services on a large scale. Besides these, both existing and potential customers can easily access the firm’s offers and order their needs and wants on their very own.

• Pricing:

Through web tools, you can list and alter the prices of the services or products as the market requires. Besides, most customers do compare the prices of different alternatives before they finally buy. In addition, inbound sales could cut your resource costs to half the price as the process of online purchases doesn’t require a sales representative.

• Security:

Information security is now a world topic as a result of fears of hack attacks and other security failures that could jeopardize businesses. A survey by the Centre for Strategic and International Studies indicates that cybercrime costs the global economy over US$400 billion per year. It isn’t surprising that technology can protect your business information, but you ought to keep it in operation using advancing technology.

• Efficiency:

Did you know that your businesses can operate more efficiently when you use web technology accurately? True! If you are already using the same, you are most likely a witness to the same. Like mobile websites that make it friendly for your clients to reach you conveniently and purchase based on offers. All your files could be digitized to make customization of documents easier, send and reply to emails promptly, and thus improving customer relationship management.

• Collaboration:

If you have noticed, web technologies have redesigned the concept of collaboration and rendered it an open construct independent of business learning like never before. With learning management systems (LMS) dashboard, a firm’s team and its clients can collaborate to learn on the better ways to handle different projects through diverse networks. Platforms such as Google Plus, Twitter, and so on could be used to access documents from different locations making it easier to complete client projects successfully and on time.

At Urbansoft, we design sites based on understanding basic needs as a company, service provider, or retailer, we incorporate a design keeping in mind even the smallest positive and negative key areas that can either pick you up or drop you down. For example, we deal with sites such as Amazon, also known as the world’s largest bookstore, and sites which have Gateway or portal sites. Contact us for further information on the same.

 

 

How to keep Your Customers Coming Back for More?

A satisfied buyer surpasses all business tactics, and which of course is the energy that keeps your brand selling. The moment the rate of customer satisfaction reduces the love for your product or service dies. This, in turn, affects your sales. If you nurture a deeper bond with your existing and potential consumers, they will distinguish your brand as essential, and uphold a long-term commitment as well. Let’s us learn how?

  • Keep Customers at the Edge of Their Seats:

Keeping your customers in tune with your brand comes with intensifying your connections with them. It’s a critical phase of your business that you can’t break out of if you want to retain the audience within your reach.  This can be achieved by suitably constructed blogs on your websites, business news, adverts, updates, and interesting events that keep customers within your hands, by increasing the fondness of your brand.

 

  • Leverage Suitable Technologies:

As your products or services and clients relationships amplify, you ought to refresh it through technologies, innovations, and with the prevailing marketing trends. Ensure that you utilize technologies productively to portray your offers. This may involve redesigning your brand, in an effort to renew and refresh your customer’s perception.

  • Regular Market Analysis:

As a brand marketer, your first step should be market research before projecting your stories to your target audience. The significance of a good regular market analysis applies to all sizes of businesses. When you understand the everyday market scenario, you will identify many distinct factors that could benefit your business or clients.

  • Deliver Values:

If you deliver trust, it’ll definitely double its return in no time, in the sense that customers will assure repeated business and will also respect you.  When you build trust in your customer, you can achieve the brand value that promotes a higher premium on your brand. Always ensure that your brand truthfully speaks about what matters to customers, even in your blogs.

  • Ensure Conveniences:

All customers are kings, so care about their convenience and not yours. Make sure that all your business platforms are user-friendly. Each feedback or complaint your customers make have a lot to tell on your business. Therefore, look to each one intently and resolve the same.  CRMS, responsive websites, and customer- friendly websites are some of the keys that make customers come back to you.

  • Surprise your Customers:

Customers love surprises like everyone else. If you want clients to continue buying from you, surprise them from time to time. Simple and cost-effective surprises make a difference.  Customers will appreciate even the little things you offer them, and will, in turn, encourage to build a closer and long-term relationship with you.

Note that, associating with branding agencies such as Urbansoft helps keep businesses one step ahead of their competition. Being remembered as a quality provider keeps you at the top, and encourages repeated business. Contact us for support.

 

 

5 Key Areas to Understand Your Customer’s Purchase Path

The process of identifying a customer’s purchase journey begins with knowing your customer’s traits individually. Gathering existing information about your existing and potential audience is a good start to know the various touch-points required to create a strong customer experience about your brand. This will not only help you grasp the means to get buyers to fall in love with your brand but engage them long enough to make a purchase.

How to Map out your Customer’s Journey?

A customer’s journey map portrays how you can connect, socialize effectively with all sorts of customers on digital platforms, details in relation to telephone, email, broadcast, or media, and also information where you get to meet the client in person based on events they attend. Mapping helps identify everything down to the very detail, helping you fill in the gap needed to ensure continuity in your customer’s buying journey. So, let’s see how it’s done!

Map Your Customer Journey:

Basically, there is no usual format to create a customer journey map for your business. It could be mapped based on your business preference, but ought to be a clear picture of the stories you want to portray. Your customer journey map should be set out to ensure that your brand stories center on the mind of your audience, and the key areas of your business should be noticed at a glimpse.

Involve your Team:

Employees are the major resources that support customer services, hence, crucial to the process. Why? Your team helps to speed up the identification of gaps between your organization and customers, relating to the overall customer services. This creates opportunities for enhancing the same. In turn, customer journey mapping helps your team to build a stronger customer relationship resulting in higher ROI. Take the extra effort to involve your team, including other stakeholders who play key roles in cross-sectional functions of your organization.

Outline your Goals and Scope of Customer Journey:

To ensure that nothing is missed out, build focus and create alignment within your group. To do this, outline all the necessary attributes that will lead you and your group toward achieving success in your business. For example, your goals and the scope to be mapped should be clearly defined and stated.

Create Tasks & To-Do-Items:

The trick behind keeping a successful project is creating a simple list of items you ought to execute each day, along with the time required. You can include a not-to-do list as well.  These will help you distinguish between work responsibilities and personal obligation, eliminating skipping anything imperative. For example, marketing priorities, such as content marketing strategy, email marketing plan, alteration to the key areas on your website, and a lot more.

Awareness, Consideration, & Acquisition:

These three factors are areas of focus to reach and engage your target customers with what matters to them. The moment a customer notices your brand, (awareness) occurs, but, when they contemplate on buying, then it’s called brand recognition (Consideration). When they finally decide to buy it is an (acquisition). These are a few stages you need to follow up on to keep customers engaged in buying from you.

Customer journey flows to explain the tension experienced by the customer, and creating a process that helps them sail through helps strengthens your customer’s buying decision. At Urbansoft, we’re minds and makers with business sense and creative chops set out to connect people with what matters most the experience. Contact us for support.

 

How to Drive Your Customer into Buying, Using Content Marketing?

A good question that has many minds boggled. Before we get into all those intricate words, it’s always better to know the fundamentals. Starting with the buying cycle. Understanding the buying cycle will help you cater to the advertisements and marketing strategies that you plan to implement through the process.

The Buying Cycle:

Off-course the methods used might change from business to business, and also based on the demographic, but most of the time it goes like this.

  • Creating an Awareness: Customers don’t seem to need or have the urgency to buy your product or service unless they feel it’s a necessity. So creating an awareness of the same will eventually increase the need.
  • Research: On creating an awareness, the customer goes into a frantic search for a solution. And hopefully, you are able to convince them that you are the ONE.
  • Analysis: The customers then do a bit of shopping on their own, to determine if you are the RIGHT ONE
  • Trial: To help convince one’s self, the customer then requests a trial.
  • Purchase: If you provide a product or service as per standard, you’re in for a sale.

 

The Role of Content:

This cycle, though seems easy may let a few of those prized audiences slip after a while. So what is it that can keep them drawn to you with complete attention!? The answer is – CONTENT. The aspect that you are trying to achieve using content is, persuasion.

Create A Trail:

Just as in Hansel and Gretel, it’s important to create a trail leading up to the chocolate house. Many customers, though aren’t in the idea of buying, are interested in knowing what opportunities are out there in the market. Sharing the content of the process of buying a motorcycle or car with the offers involved could nudge them into buying the product eventually. Next, tips or information on when a product needs to be serviced or even changed can be out there to keep customers informed that they might have to change a product or two at home, instilling the intention to buy.

Instructions:

Many might not be looking or window shopping, but are in for the real deal. So, when they are in the research stage, providing them with valuable information on the product at hand or the deals and offers could help them turn their heads to you.

Call to Action:

Adding a call to action at the end of an article or blog to urge the customer to get on with the buying cycle by actually clicking the button. Using a call to action such as ‘GET A FREE TRIAL’ today is a way of moving your customer closer to that chocolate house.

Tips to Designing a Trail:

Not all content can get people to follow you, instead, you create ones that get them flocking to you like bees to a hive. Here are some tips on implementation of the same.

Trend:

Following the trend and knowing what your audience is looking for is of top priority. If you are looking for your content to be read, make sure that it’s about what people are looking for, or it’s just close to no use at all.

Stop Pushing:

Don’t try to force a person into buying. Try to be more subtle and convincing and stop selling

Target the Right Audience:

Always remember that the content you are sharing is not for all. The main purpose of the content is to meet the right audience. Analyse your customers buying patterns and see where people are falling out. Understand the probabilities for dropping away from the buying cycle and cater content to help them move from one level to another. Last but not least, make sure you are posting that content on the right channels where your target audience sees them.

Analyse & Adjust:

Track your content that goes out and check your audience’s reactions to the same. Find out what makes people like some articles more than the other, and implement the same in the future content development strategies.

Just as a shepherd drives his flock until he gets them on track, try different strategies to move your customers from one stage of the buying cycle to another. Continue to do the same until you find them in the place you desire. For more our service at Urbansoft visit us on our website.

 

Is your Content Marketing Strategy Striking the Nail on Its Head?

Latest studies show that the attention span of an individual has dropped to a few milliseconds over the years with a lot of distraction that continues to grow by the day in the world that we live. Knowing that that is the situation for all viewers and potential customers, it makes it even more important to use the right content while you market your product. Gaining your viewers’ attention and holding that for as long as you need to advertise your product is the key to proper branding.  With no further delay, let’s focus on a few content marketing strategies to follow to grab your reader’s attention and score conversions.

 

What Information can I get out of this Content?

The first question that comes to mind for any individual who’s reading anything is “What Information can I get out of this Content?” Is this what I am looking for? Yes, people go through articles or blogs searching for the apt information to hundreds of questions that cross their minds. Rambling about anything that’s just the opposite of what they are looking for is going to make you lose visitors. Don’t be afraid to cut to the chase, you don’t always have to buffer your information with a sugar coating.

Help me find what I am looking for:

This will be the second aspect of concern, most readers are frustrated as they don’t get what they are looking for. An article states, “Click here for Ideas in boosting your Sales” And the reader gets diverted to a page of packages or offers. Well, here the reader is looking for more information and not to buy. Know your customers and provide them with what they need. ‘INFORMATION’ is what they are looking for, and not offers. Don’t push your customer into the purchase, instead try to build their trust in you with useful information.

Provide Valuable Information:

Have you ever looked at the content marketing pyramid? It goes like this. First, we have the attention-grabbing line, which I call the ‘teaser’. Once you’ve got their attention, then I suggest you put in your ‘asset’. This is where you share valuable information about your product or service and something that will help me build my trust in you. Along with this, you share pages of information to back-up your storyline, and voila, you end with a concluding statement that urges me to buy, also known as a ‘call to action’ symbol.

Get Visual:

Let’s see, would you like to read a book or watch a movie when you are almost brain dead from a day’s work? The answer would be to watch something. Yes, the brain is capable of making sense of something just by viewing an image, rather than reading a sentence, even when it is at its peak performance. An image can speak a thousand words. Try to be more visual in your content marketing strategy.

Be Interactive:

Posting images, videos and relevant content is not all. Having a good interaction with those who visit your page and those who are just passers-by as well, could help boost your presence in the digital realm. Try taking time out to comment, and like images and posts put up by a few visitors to your pages. These just might turn into free branding agents or even loyal customers in the end.

We really do hope you enjoyed your read and hope you’ll stay tuned for our upcoming blogs. For more on our services visit urbansoft.co

 

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