How to get your Brand Recognized on a Large Scale?

Have you heard of something called a proprietary eponym? Yes, this is the effect of brand awareness. To break it down, let’s consider a few situations. Let’s say you go to a fast food joint and you are looking for something to drink; what do you ask for? A Cola? Or a Coke? Or a Pepsi. Here’s were the words ‘proprietary eponym’ come to play. See, the generic term for a cool drink would be ‘cola’, but we decide to use the brand name like Coke or Pepsi instead. This is called branding saturation, where nobody thinks of using the generic term instead they have saturated the minds of their users or customers, prompting the use of a specific brand name. Another example is Kleenex, people don’t look for or ask “Do you have a tissue?” anymore. It’s all Kleenex now. I hope you are getting me. Anyways, we all know that reaching that pinnacle of brand saturation in the minds of our customers could only be a dream to some. But, nobody says that we shouldn’t try. To help you get a head start on that, here are a few suggestions you could try.

 

References:

Have you thought of saving those branding dollars by just going in for a word of mouth? Yes, word of mouth is the best way to go about branding, and this could be achieved by providing your existing clients with additional perks. Dropbox did a great job at this. All they needed was to give away 500 MB extra storage to their users for every referral they proposed. This was a perk till the user reached 16 GB. Now, what ad could perform better than that?

Infographics:

These are the best ways to share the answer or information about the most important concerns of your users, or followers. Most clients need information on something and that’s why they are in business with you. If you could create an exciting infographic that highlights their concerns, people would come flocking to you. Now the next question is “Do you know what your customers want?” 😉

Freemium Products:

I am sure you would have used a freemium product at least once in your life. It’s simply a company or brand allows you to use their product or platform for free for a period of time, and then when you are addicted to it, they decide to charge you… 😛 Well, life’s like that  Anyways, the purpose of providing your customers with a freemium product is so that they either turn into regular paying customers or to the least flaunt your brand or product used for free. Eventually, either the user or the onlookers become the buyers.

Freebies:

The best way to get people’s attention is to give them something that’s FREE. Yes, a brand name on a pencil, pen or even on cups that you are providing for an event or program could go a long way. Why don’t you try it?

Contests on Social Media Platforms:

This makes your brand shine like a nickel in a ray of light. Yes, create contests that suit your platform or brand and ask viewers and followers to participate. For example, running a contest that supports posting of images or videos using a product you just released into the market, with the need to get maximum votes on the image contestants to share on your platform. This will get people spreading your link like wildfire, creating grounds for banding.
Well, this is not the long and short of it and I could go on and on. But we’ll leave you with this for now and request you to visit our website urbansoft.co for more details on the services we provide. Thank you for your time, and I hope you enjoyed your read.

 

How to Increase your Followers on Instagram?

Instagram, a platform that started out as a fun app for kids has overturned the marketing worlds in areas of branding for firms. It has turned itself into a serious contributor in content marketing, brand building, and also as a social networking tool; with the present population of more than 200 million active users who more than 60 million images and nearly 1.6 billion likes per day. Now, those aren’t just numbers, but is a recognition to any firm or individual who’s looking to reach for the stars. An additional fact confirms that all networking platforms average a 0.1% engagement rate in comparison with Instagram that has a 58 times higher engagement rate than that of Facebook. Now that Instagram has got many of our heads turning, we at Urbansoft would like to share a few ideas on how to increase followers on your Instagram page the right way.

 

Create & Promote Dedicated Hashtags:

Most companies do create hashtags that are specific to a particular product, promotion or brand by itself. By spreading the word through a hashtag created, that in itself brings you the branding and followers that you need.

How could this be done? Create a hashtag and make sure it gets in the public eye. You could mention it on the radio, a TV program or ad that is trying to promote your product or brand, add the same to your online profiles, emails and even to business cards or invitations. There’s no point in creating a dedicated hashtag if no one is going to share it, and expecting that people will find it and promote it on their own will only end up in disappointment.

Create Exciting Tags:

We all know that you are trying to build a name in the business, but rather sticking to the same old formats that will only get you views and no followers; take a risk and create something funny that will have people talking about you. Word of mouth is also something that you need to touch on while trying to build a presence on a platform. So don’t hesitate to mix and match what you have with something that could turn heads. My way is creating something funny in between posts, because nothing beats a good giggle.

Participation in the Crowd:

Instagram is one of the nosiest and crowded platforms for social networking. You could miss a lot with just a blink of an eye. But that’s what makes it special. It’s also a place when many people could get to know you all at the same time. But what makes you more prominent in a crowd is participation. Just a word or two shared on posts that are relevant to you, or even use of relevant hashtags in your posts that are trending could help your head bounce above the water.

Adopt Influencer Marketing:

Some people might just consider it as getting in the way, but I call it ‘influencer marketing’. Find out who or what influences the people whom you want to connect to. Then become a part of their conversations or posts to help your target audience identify you and your presence in the market. While you do this, always make sure you are building a relationship with the influencer while painting a positive picture for yourself in the eyes of your onlookers. (Sneaky, but good! ;))

This is just a tip of the iceberg and we would love to share more insights on how you could get your platforms to perform to their best. But for now, we’ll just leave you with that. For services related to Social Media Marketing do not hesitate to give Urbansoft a call.

 

 

10 Interesting Gifts for Smartphone Users

We live in a digital world and nearly two-thirds of its population own a smartphone. Keeping this in mind, shopping for gifts for our loved ones has never been easier. Based on experience of the crowd that I move with, I have picked out a few suggestions for my readers. Hope you enjoy your read.

 

  1. Gloves: Gloves for touch screens are the ones on focus now. They are affordable and every touch screen owner will love to have one.
  2. Door Bot: Little expensive, but quite useful. Can be used to view and talk to people standing at the door through a Wi-Fi camera.
  3. Reality Tee: There are bound to brighten up your shopping experience, you just point your phone or tab at the tee shirt of your choice and you have got a visual of it on your phone.
  4. Smart Phone Case: gift your love one with a customized smart phone case. It’s simple, choose your favourite picture and send it to an image site named Shutterfly, this site permits the user to carefully arrange the picture as per your taste and a case is created a and shipped off to your home.
  5. Sonar Fishfinder: If you love fishing or if you go out to sea often, you might want to get yourself this app. When installed to your smart phone, it helps to find fish below the vessel through sonar.
  6. Bluetooth Gloves: These help you to make and answer phone calls through a wireless glove that is in sync with your touch screen phone.
  7. Camera lens for smartphones: For those who are quite into photography, but are unable to carry a camera along everywhere they go, this would be a good choice as a gift. Amazon has a wide variety of camera lenses that you might want to check out.
  8. Headbands: There are a few who love to listen to music while trying to sleep, or just wear them to keep out disturbing noises like snoring, or other disturbances such as banging in the next room. 😉 These music headbands help keep out the noise, give you the pleasure of listening to music, and is also safe when compared to ear buds that everybody focus on using.
  9. Bluetooth Key finder: We all have done this at least once and some of us make it a habit of losing our keys, this is a best gift you can give someone who shares this problem. ME!! :p
  10. Thermoelectric Generator: This was very interesting, I was amazed when I read about this. For people who like to camp out often, this would be a good choice. All you have to do is fill the power pot with water and place it over any stove. Now connect your adaptor with your phone to your power pot and voila!! It charges.

 

Blogging- How is it done?

We all know the importance of Internet marketing in the world today; where Internet Marketing is not just related to sites and content that you put on a portal or page; but is all about how to put the message across. It can be an article or news or just an update that you would like to share. The question is, how do we go about doing it? Let’s take a few things into consideration.

 

  1. The Reason for Blogging: Do you blog for fun, professionally, for passion? Why do you blog? Needing to know the reason for blogging is as important as you know where you would like to live. This reason will determine the design and the content that goes on your blog.
  2. Advocates: Who are they and how are they related to your target market. As a rule, they will also form a part of your target market and will also be sharing the content that you post.
  3. Research: A term that is well known, as it brings results. Research is the key, now that you have found your target market; start focusing on what they like to read, what they share, even social networking sites can help you in the same. Now the next step would be creating a chart and filling in the important keywords and articles that the target audience focuses on.
  4. Scheduling: The next thing is about being organized, create a schedule, a basic requirement would be at least one blog per month. As professionals, people get out at least an article on their blog every day. Choose twelve topics and stick to it as a schedule for a year, you may increase the number of blogs if you like but try not to reduce them. If you want to literally stand out of the crowd I suggest, you do at least four a day.
  5. Splash Words: Start by getting your ideas on the page, get it all out. Then choose the ones that make your point the most. Do not focus on the title of the blog or the images that you’ll be fixing already.
  6. Rest: You need to stop focusing on the same thing for too long. Take a break or else you’ll read it and get into editing and your tired mind will make your piece of art into a mess.
  7. Editing: Try to make the necessary changes yourself, or the best way to go about this is to ask someone else of the same cadre to do the same for you.
  8. Title: Make a smashing statement to just sweep up your audience with a word. Best to go with a statement in colloquial terms to get people’s attention.
  9. Images and Links: Links are required to get additional information across to the reader. The purpose of adding links is to make your blog more informative; giving the reader all he/she needs is the basic ideology. Images are basically used to attract the readers or even for clearer understanding. Humans tend to lean more upon pictorial presentations more than text, and an image will give them all they need.
  10. Final Details: Edit and refine, do your magic and post. If you feel you missed out on something you can always go back and make the necessary changes.
  11. Promotions: Understand that your article has to be tailored according to the platform that you are posting it on, Google Plus is not Stumbleupon and Twitter is not Facebook. Remember the effort you put in now will return with interest in the days to come.
  12. Regular Blogging: Last but not the least stick to your schedule as there may be followers you are unaware off keeping track of your Blogs that may lead to future prospects. Blogging for some is pleasure or fun, but in most parts of the world today it’s a social media strategy.

 

 

Marketing ROI & Ways to Increase Them

There are often talks on marketing strategies and the Return on Investment involved on the various platforms. But, there’s always a confusion in the later. One simple example was about a person from Cincinnati. Yes, a very famous story that I am about to repeat. So there was a guy in Cincinnati who used to carry around a card with details of the platforms he used for his business and the ROI that was achieved. So, whenever a marketing personal approached him with a new strategy about a growing platform, he would quickly reference his dog eared card and cross check the ROI (ever changing) on the same. This is just an example of the mistakes most business pros do when checking out other options. It is very clear that ROI on platforms change from time to time and cannot be determined with a card that has been written ages ago.

Taking a few factors into consideration Urbansoft has put together a few aspects to consider while analysing your ROI.

Identify the Purchase Path:

When a product is about to go live, a very obvious strategy that all apply is to go with a bang into the industry with content that spreads word on the product. Though this is the right way to go about it, there are a certain things that you might want to look up on before you dive in head on. This will involve a lot of detective work in identifying the basic path of a customer that leads to a purchase. Firstly, the customer views your product as an advert on television or on a platform and decides to look it up a bit, then searching through search engines and reviewing people’s comments he decides to purchase a product. So it all comes down to a driving ad that will help give your customers the needed push. Catering to that again would involve sharing a lot of comments and teasers on the product months before you even go live. You might also want to screen out the best performing ones and focus on that pattern of advertising when you plan on striking the market full swing.

Identifying the Target:

Every group of individuals have a different way of viewing things. A simple example is a mommy group and a teenager group. Understanding your target and focusing your ad in that direction also, including keen identification of the platforms they use would help you get the message across a lot easier and quicker.

Another aspect to consider is identifying the group that matters. A product that is in use by all might not be attractive to all groups. For example: Group A might provide a ROI of $8 while group B $1. By identifying your primary audience and focusing on selling your product to them, will help you achieve ROI as quickly as possible when the product hits the market.

Reach & Frequency:

This involves calculating the frequency at which the ad runs on every platform, the reach that it receives and customer reactions. The interest of your target audience is bound to shoot up when they view your ad for the first time, and slowly diminishes when seen periodically. Keeping this in mind you might want to space out your ad to keep your customers intrigued.

Working Out the Price:

ROI is calculated as the money spent on the advert to the income received. If you manage to cut down on the cost you spend on the ad, you will be able to see a higher ROI. There are several ways to work around this. Try working out deals with the channels you decide to use, a TV program or a particular Television channel. I have always found that working out a deal at the beginning of the year makes a difference. There are always ways to get things done.

Identifying the Right Channel:

Based on an article in the New York Times, a consumer is subjected to more than 10,000 paid ads on a daily basis. So it’s left up to the consumer to choose what is necessary to him. The key here is understanding your customer’s needs and catering to them to increase sales, identifying lost costs platforms to increase ROI and right purchase channels to help your customer complete the sale.

I hope you enjoyed your read. If you are looking for any assistance on digital marketing and branding, please don’t hesitate to give Urbansoft a call. Please visit us at urbanoft.co.

 

Urbansoft, a Part of the Largest Technology Event of the Year – GITEX 2018

Urbansoft joins hands with GITEX to welcome you in being a part of the largest technology event in the Middle East, Africa and South Asia this 2018. Cutting straight to the chase, what’s new and happening in GITEX 2018? In this blog, we’d like to cover certain exciting features of the 5-day event, along with what Urbansoft is expected to bring to the table in the year 2018 as well.

Why Be a Participant at GITEX?

Well, if you are in the business of technology and working within the areas of the Middle East, Africa, and Asia, then GITEX is the place to be. If you are looking to make new business partnerships, view future-ready gear and anticipate on becoming a business success, then here’s the place you need to be. Why? Starting from the world famous industry names to the latest start-ups in the Silicon Valley, you get to meet them all under one roof.

What’s more? According to Gartner, the total value of the Middle Eastern and the North African Technology sector is bound to hit $168.8 billion by the end of 2020. Knowing where your opportunities lie for a better future, GITEX 2018 is one of the places you are meant to be if you want to make the most of it.

So what does Urbansoft Have in Store for You?

Urbansoft being one of the chief Web & Corporate Solution provider in the Kingdom of Bahrain is no less when compared to the other big fish in the sea.

We will be showcasing how we can help you get to the top of your industry starting with SEO, SMM and web solutions using modern techniques and expertise under website design and development. This will also include technology that focusses on Businesses development and increased productivity; including ideas on improving your return on investment using software platforms such as Microsoft SharePoint, ERPs, HRMS and so on.

Why miss an opportunity of getting a FREE consultation from our experts in person?

Let us know if you’d like us to secure a slot for a private consultation with you.

For more on Urbansoft visit urbansoft.co

 

Do Your Customers TRUST you?

This is a good question. Why? Asking you two other simple questions will tell you why. Have you ever asked an audience ‘Can I have your attention, please? ‘Follow the same question with ‘Do you trust me?’ Now, do both the answers to the questions above remain the same? If the answer is NO, then here’s why you have to work on building your customer’s trust. The secret to a success in any relationship happens to be trust. When trust increases, the level of attention in the same decreases. This is quite simple, most individuals turn their guard down when they find themselves in a trustworthy environment. The same happens when a customer trusts you. Over a period of years when you have happened to have gained the trust of your customer, he or she is willing to continue business with you based on a matter of trust. Though it’s quite obvious that TRUST is a quality to be developed in a business relationship as well, many do tend to find it hard to develop the quality. Here are a few thoughts on how you can win the trust and respect of a customer.

 

 Elements that Build a Client’s Trust:

 Be Yourself:

 It’s quite obvious that almost every individual has had a bad experience with a sale that has gone wrong. This hits the purchase rate of a customer on any product for that matter and is hard to rewind that to normal. Understanding that your customer may have already had a bad experience at least once in his/her life, it’s always better to be yourself. This could even include, providing the customer with a list of pros and cons of the service you provide or product you sell and why they have a better chance from doing business with you. The honesty in the way you carry out the sale tends to build a positive opinion in you and your brand.

Value your Customer:

One customer gained is equal to nearly 10 customers won by just word of mouth. The same comes to negative feedback but the extent of damage can be tripled. Show your customer that you value their relationship and that a relationship no matter long or short termed, hold a great importance to the brand/ company. Maintaining regular contact with a dormant customer could take your brand recognition to various levels. This could be, by sharing a greeting on an important occasion, or just a simple coupon to get the ball rolling for their next purchase. Any small gesture can go a long way.

Be Professional:

Customers always appreciate firms who go the extra mile. A business relationship is not always about the money. Not all requests by the customer need to be mentioned in the contract, you could be prepared to take a mild detour from the same with the best interest of the customer in mind. Also, taking the time to get to know the customers wants, needs, the challenges they face and the industry they are in shows that you really care.

Show Integrity:

Be ready to take a stand for what is right. You may come across situations when certain things might not just happen as per plan. But, when required to make a decision make sure that what you are doing is right. Never make promises that you can’t keep and never suggest more than what you can deliver.

However, gaining the client’s trust is only a part of the equation, but there’s more to making a business a success. This could include having the right product or providing the right quality of service that brings real value to your client’s business.

For more on Urbansoft and its service in the marketing industry visit us on Urbansoft.co

 

 

Tips to Influence a Buyer’s Purchasing Decision

 The success of a product and service is dependent on a customer’s perception of the same. As multiple alternatives in today’s market keep buyers perplexed on the right decision, it could be a challenge when it comes to distinguishing one brand from another. Social media today appears to be the only hope left to keep customers engaged.

The bottom line is that everything about your brand, while incorporated successfully influences the buyer’s decision. If you are looking to hit the nail on the head, it’s high time you get smarter and learn what really works to engage your target customers. The infographic below was generated by Urbansoft to give you a heads up on the same.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

How to Build Your Business with Facebook Ads?

Did you know that Facebook is now viewed as the most populated platform? China is no longer the country with the largest population. Based on the world 2018 market statistics, it’s estimated that more than 2.20 billion people are active on Facebook on a monthly basis, with an increase of 13% each month. Doesn’t that identify it as the world largest market where all kinds of businesses can explore and reach their target audience?  Urbansoft has a few tips to help you avoid flying blind with no distinct idea of where to start before you spend any money on Facebook ads.

 

  • Build Your Brand:

Your brand identifies your product, your core business, and your business’s name. Your brand can be identified by sharing content in the form of blogs, reports, eBooks, newsletters, product demonstrations, news, images, videos and product reviews. These enable you to broaden your fishing nets and create an awareness that makes your brand stand out.

  • Determine New Visitors:

Identify and follow up with new visitors that are most likely to be interested in your brand. Facebook has tons of people than other platforms, from which you could easily distinguish your target customers and showcase your valuable products. Ensure to track your facebook profile visitors, to keep score on who is a visit as a viewer or as a potential buyer.

  • Retarget Website Visitors.

 Install a Facebook pixel on your website. Using that, track and target people who have recently visited your site. Retargeting is an effective strategy if you put into practice an effectively optimized strategy. In addition, build a custom audience to get the best out of your videos, or content shared on your Facebook page. Utilize this advantage to showcase your campaigns, and promote your products or services well.

  • Provide Freebies:

Your content marketing could be in the form of coupons, videos, blogs, checklist etc. You could create content that reflects as fun for your visitors. This helps to warm up cold customers and keep your business distinguished from your competitors. Try to create content that educates and influences your audience on their very first visit.

  • Convert your Visitors:

 Many companies have a huge number of likes and followers, but find it difficult to convert them into sales. However, this process can be made simple. If you adopt the right conversion technique, customers would be drawn to you like a moth to a lamp. To aid in better involvement from customers, retargeting is an excellent tool. It could convert existing visitors into buyers, and help you find new ones too.

  • Determine Your ROI:

 Investing resources in marketing is of prime importance, and increasing your ROI to meet those needs is equally important to keep your business well nurtured. The best way to set an appropriate budget without going overboard would be to measure the benefits accruing to your business from time to time.  Cost per thousand, frequency, positive feedback, click-through rate, are some metrics you can use to measure your investment’s effectiveness.

To bring success to your brand, finding new customers and increases sales for your products and services by marketing on platforms such as Facebook becomes crucial. We suggest you get an experienced marketing team that understands these marketing tools and possesses the know-how to help your business grow.

We at Urbansoft specialize in digital marketing, web development, mobile application development, product development, IT resource deployment and lot more. We work with a team of experts who lead the industry at the forefront with proven results in the areas of Internet business solutions and technologies. If you are looking for any kind of assistance, Contact us now!

 

Common SEO Mistakes and Tips to Deal with them

In areas of Business, digital content has been playing an important role in helping sites meet their horizons, and SEO has been the root cause. Thought SEO can make a difference, the technique when used carelessly can result in a huge loss, eventually affecting rankings. With many changes in search algorithms, focusing on quality and significance of content over quantity is the pillar that helps deal with SEO barriers of any sorts. In this article, experts at Urbansoft will help you identify SEO mistakes and ways to fix them when you encounter them. Let’s get started

 

  • Competitive Keywords:

If you’re targeting keywords that top companies use, your business may be star-crossed and end up ranking them. To get over this barrier, avoid keywords that are highly competitive. Rather, go for keywords that receive a decent integer of searches, but it must be tremendously appropriate for your brand.

  • Quick Results:

An attempt to acquire quick traffic to your site with Google’s regulation in mind frequently backfires. Promising a quick outcome to your clients is deceiving and isn’t wise. As an SEO expert, if you patiently derive traffic with the use of practical SEO tactics and clean backlinks, you stand a lot to gain in the long-run.

  • Long-Tail Keywords:

If you have noticed, you will obtain less traffic with a long-tail keyword than you would when you have more resolute, specific and short phrases. To fix this problem, optimize your content keeping the keywords to a minimum, but it must have a clear vision of your firm’s brand, site products, and services. You could target appropriate words about 2 to 4 words.

  • Choosing a Service Provider:

Not all SEO agencies are proficient on what they claim. Therefore, handing over your project to an inexperienced team is a big risk as you may have to start all over again. Why not do it once and for all by paying for SEO that sells? You can avoid this by conducting a quick analysis of any agent you intend to employ. See what customers are saying about them online before selecting any of them.

  • Limited Budget:

Having a massive business goal with a limited budget can slow down your SEO actions. If your aim is to obtain backlinks in tons, then listing your website in catalogs are a good idea, but they are a paid service. Having a limited budget, you may find it difficult to achieve your aim. To sort this out, seek an expert to assist you with the best service that falls within your budget range.

  • Overlapping of Links:

Too many links dilute pages which make it a hassle for your customers to take the right directions you want. That doesn’t mean you shouldn’t make use of links. The thumb rule of content is that you shouldn’t overload your pages with links.

Urbansoft works to benefit as many business owners in SEO as possible. We have grown step by step into an established SEO provider by helping small and big business owners achieve their goals. With proven records that have helped companies rank on the first page of Google for both National and Local keywords. On analysing your ranking and branding position in the industry and on the web, we put forth a proposal. On acceptance, we move on to on-page and off-page optimization. Contact us our experts for further guidance and expertise.

 

Get in touch with us!

Big or small, we’ve got a solution when you need it. Our advanced service and support tools provide step-by-stepinstructions without being put on hold or waiting in line.

SiteLock