Document Management in the Cloud for Business of All Sizes

Collecting customer’s documents and searching through large volumes of paper documents is never easy. The evolution of Document Management System made document handling simple and easier for SMBs and large enterprises.

Understanding DMS:

In a nutshell, it’s an automated solution that digitized all paper records and organized them in a way which allows smooth access to all its users. The DMS software is designed to easily store, share, manage and improve your overall digital documents in a centralized location.

Cloud Document Management Software and its Core Benefits

  • Reduce Storage Space:

Did you know commercial properties are increasingly looking for document storage space which adds onto the expenses just to store its paper documents? As a result, companies are renting and creating maximum storage space for the same. On the contrary, a software-based document management solution reduces the need for buying or creating file cabinets, boxes and storage bins for your valuable assets.

  • Keep Content Organized:

DMS is integrated with an online management platform that organizes and manages all content.  In fact, each and every user has adequate storage space to manage document under his or her care. In addition, all documents stored are easily accessible to everyone unrestricted. The most critical business processes such as traffic analyses can be easily done with DMS.

  • A One-click Update:

Whenever a new version of the software is available, you can upload the same to the existing files. A manual check for updates is available in the DMS program.  To do this, click the tools menu and Internet updates. The program will proceed to download if any update is available for download. 

  • Better Security:

Document security is paramount for any business. Keeping paper documents at office makes them prone to risks like theft, fire, flood or other disasters. With DMS, all your business’ confidential information are backed and completely secured in the DMS cloud. DMS documents can be controlled at the folder level which can also record an audit trail, providing information as to who has viewed it.

  • Collaboration:

To promote business productivity and efficiency, DMS creates an opportunity for users to access documents remotely, from any location across the globe. It allows only registered users to check-in and out of files to ensure that no unauthorized user is making edits at the same time. Information sharing and collaboration are a lot easier with this software.

  • Full Access on Mobile:

Most of your business’ tasks can be done without being present at the office. This is possible with the help of mobile devices. DMS is integrated with a mobile app to enable the team to access information at any time 24/ 7, online or off online.  Aside from this, clients can have access to over 40 key data sources. 

  • Administrator Control:

Urbansoft cloud DMS is built with necessary tools that enable all companies to set up and personalize the portal depending on the company’s culture. Meaning, the administrators can decide the setup of the portal, personalize document, organize major navigation, lock in the template design, select necessary modules and allow or restrict permissions to each of the system users.

Are you ready to ensure accuracy and efficiency with Urbansoft Cloud Document Management Software? Find out everything you need to know to get the right document management solution.Contact us now!

7 Outlines to Transform Organic Leads into a Customer

On the whole, the motive of every B2B or marketer isn’t just to generate leads but to make sales. Although the strategy is the fastest means to get people locally and globally to find your business and buy, yet, if you visit many businesses pages today, a lot of resources are invested to generate tons of leads, sadly only a few or none is converted into sales.  Isn’t that a big challenge?  If the situation is the same with your business, the following scenarios can help you to convert your organic leads into customers successfully.

  • A Sense of Urgency:

 In marketing, there’s a number of ways to build a sense of urgency for positive change. When you figure out how it works in regard to prospects and team, converting customers can occur with the tap of your fingers.  A sense of urgency is the act of telling your target customers or team to act promptly, unfalteringly and without delay. A failure to act swiftly,could result in opportunities being lost. Using a loyalty programme, or scarcity strategies like limited stocks remain, prices soon to rise, offers soon to end, and etc could improve your buyer’s buying decision.

  • Qualify Sale Leads:

 Bear in mind that not all leads are saleable. However, stop wasting your resources on leads that won’t bring a return. Preferably, direct your efforts sensibly towards customers that are interested in obtaining your products or services. You don’t have to be a marketer to understand a few key metrics about your sales funnel but understanding how it works is the prime.

  • Recognize the Setback:

 If your employees are proficient in leads conversions, there is a good propensity to convert most of the leads if not all. Aside from the above, how to collaborate with the leads is yet another problem that needs attention. A problem lead analysis tools can help you to reckon is how the lead’s problem is impacting your Social ROI.

  • Add Value to your Business:

Build value before giving a price.  Value-added services are worth paying for, leads to customer satisfaction, with a good brand image.  This value shouldn’t be limited to your products and services but others like training your employees from time to time on new conversion strategies, highlighting pertinent customer testimonials and reviews and ensuring a good look on your website. This helps to create trust and confidence in customers.                       

  • Create Tailored Content:

Develop and organize all your content to reach out to all prospects. To do this, organize your content by type, readers’ interest, topics considering the preference of each of your target lead. A customer that reads and loves your content will always come back for more.

  • Make Purchase Easy:

 Make customers understand what you do and secondly, make it easier for them to do business with you.  Ensure that signing up to complete payment is made as easy as possible. Clicking and navigating your page options shouldn’t be an issue, minimize form filling, simplify product demos, easy contact, cut out the jargons, etc. Note that customers may skip the whole purchase and buy elsewhere if the payment process is strenuous.

  • Track Everything:

 Track all conversion processes from the start to the end so as to confirm a list of problem-solving options and set criteria for evaluating conversion activities. Without a measurement system, you can only guess at your sales conversion rate which isn’t the best. Measurement systems enable you to focus more on lifting your standard performance using better sales techniques as well as the key factors that impact sales more positively.

For nearly a decade now, Urbansoft had been working to benefit as many business owners as possible. We work through conversing, connecting, collaborating and creating holistic strategies that are catered to suit each platform. Using Social+ technology, we identify new audiences and opportunities. We increase engagement opportunities between your business and your audience.  Contact us for more information.

 

5 Content Marketing Strategies that Meet Market Requirements on a LowBudget

A content marketing strategy when effective speaks to your audience exactly what they need each time they visit your website and other platforms. To meet your bottom line needs at every stage of your sales funnel, it isn’t wise to solely depend on the same content strategies to tackle different customers with different perceptions, particularly when dealing with diverged goals at hand. If you’re an entrepreneur or companies planning to broaden your outreach, then you’re reading the right blog. Read on!

                                 

  • FRESH & RELEVANT Content:

 Existing and prospective customers expect high value branded content to stay connected to your pages. As a businessman, your main purpose should be to encourage engagement through content that eventually facilitates a good relationship which leads to a conversion. Aside from the above, search engines evaluate your business online based on the grounds of content value and frequency.  Each time you deliver valuable content, you notice more traffic amassing in your direction.

  • KEEP AT Learning:

 Establish yourself as a thought leader and build trust with your target audience through valuable on-site content. Never stop learning irrespective of your experience and how skilled you might be. The truth is, you can’t apprehend all in the market, neither can you determine the everyday dynamic inclinations of buyers without perpetual learning. Set aside time to learn customer’s ways every day. In that way, you can always advance on your results down line.

  • RE-Examine your Content Strategy:

Whether you’re just starting out with content marketing or you’ve been using the same techniques for a while, it never stings to revisit your content strategy plan to keep it up-to-date to the taste of your visitors. Focus not just on on-site content, but also off-site as well, especially when mapping your content strategy. Both, are essential and play a vital role when it comes to enhancing your overall visibility on search engines.

  • Exercise Balance &Patience:

 Content marketing is a long-term achievement, and it could take a while to boost your social ROI as expected. It takes time to build authority, build an audience and rank high.  Although there isn’t a specific duration for building expected clients, it all depends on the effectiveness of your marketing approach. All you need is constant improvement and patience. Remember, that you aren’t in this alone; your competitors’are with you as well. They are also scouting the newer fresh aspects of content marketing online. Consequently, never give up in following the right way even if you’re to invest in a trusted content marketing agency.

  • Measure the RIGHT METRICS:

 Taking time out to create content frequently, that boosts your brand’s visibility, and pulls responsive leads into your funnel is significant; and also a good idea to note. However, measuring your promotion’s performance is yet another critical aspect. By using the right metrics, you track the number of leads, opportunities, impressions, followers, new customers obtained so far and more. Based on these analysis, you plan a means to improve it further.

All this seams real simple when seen on paper and can really be a hands full when you set your mind to it. At Urbansoft, we can take care of everything for you, from digital advertising, website content writing, blog & article, writing E-magazine content writing, website optimization, SMM, website builds, and more, we do it all. With skills and techniques that help you boost your SEO, our professional content developers use their marketing and sales knowledge to develop and express the client’s emotions into words. Contact us, if you are looking for content marketing professionals to work with.

 

 

How to Keep your Website Up- to-Date with Content?

A good and well-built business website contains several elements that keep it moving. These elements can help you reach your goals only when they are cared for. Just as an attractive please of cloth when used every day without maintenance will soon wear out, similarly, if you deny your site new updates, it will dull your visitors allowing them to look for other alternatives. The question now is; how should you keep your website updated? Check out some of Urbansoft’s suggestions below!

  1. Create Fresh Content:

What is fresh content? In SEO terminology, it refers to giving new life to content.  According to standards set by Search Engines, it is only when your web content is fresh, unique and appealing that the same will occupy a better position in search results. Therefore ensure that you write meaningful and fresh content that can answer your audience’s curiosity.

  Tips to writing fresh content:

  • Fish out the current market trends: Market demands, and customer preferences do change. Before writing each content, conduct a quick search on what your target audience is searching for at that period of time.
  • Use a fresh arrangement: using the same format to present your stories will bore your clients in no time. Ensure that you use a different format for each content.
  • Use fresh ideas: you could plan and map your strategies and ideas and make use of them at any time when there is a need. Though you might want to keep them in mind, you might just fail to store all information at a time, in this case, penning them down would make a difference when you run out of ideas.
  • Create Catchy Headlines: A striking title with meaningful subtitles that help the reader grasp the information at a go is all that you need.
  • Make it simple and understandable: Every aspect of your content starting from the main headings down to the conclusion must be easy to grasp.

2. Posting Schedule: Another question is, how often should I put out a post? Regular posting of content is the basic to business happiness. To set things up like clockwork, ensure that your content is ready prior to the time of the next post.

3. Evaluate your Content Performance: All efforts without measurement will be hard to analyse in the long run. What do we mean? If you’re only pushing content to your web or social media platforms without checking if they’re really serving the purpose of your efforts, you may be wasting your time and resources. Instead, you can use the testing tool in Google’s Analytics to evaluate the newly generated leads based on the content updated.  Then, follow them up and make sure they turn into a sale. Furthermore, it gives you the opportunity to improve your content and alter the same according to your customer reach.

Our Digital Marketing Services include SEO Services, SEM Services, Social Media Management, Email Marketing, Content Marketing, and Social Media Marketing. Seek Urbansoft’s expert advice on the services today!

 

7 Reasons for adding a Content Management System to your Website

Here are a few compelling reasons why you must get a Content Management System for your website.

  1. For Search Engine priority:

Like people, even search engines have become choosy, they love evaluating fresh content on existing websites. The purpose of having a content management system is to create and easily add new content or change existing content. Search engines are inanimate choosers more like your kids at dinner time, they evaluate the content on various variables and “fresh content” happens to be at the top of the page. A content management system makes you the boss of the pages on your website.

  1. Change over a period of Time:

Everybody changes over time, visually and emotionally, likewise as you grow your business grows. It’s important to let people know what exactly you are catering to in the industry. Let’s think for a moment, “Do I really need to go to the developer again to make changes on my site, when there’s an option of doing it myself whenever and wherever I need?”

  1. Flexibility of CMS:

Content Management Systems are specially designed in a way to make necessary changes at any time, for “n” number of times. It makes it seem so easy to add pages for blogs, testimonials, events you choose to advertise for, galleries to promote present businesses, and much more if you have the imagination and the skill to grow, why not even invent something new and add it to your site.

  1. Evolution:

CMS is never stagnant, if you have used it today, it might not be the same tomorrow. CMS is sophisticated it evolves over time. No technical Knowhow: You just need to know how to insert your content. This does not require you to have knowledge in custom coding such as HTML, CSS, or PHP. It’s just as simple as posting an article/status on Facebook.

  1.   Access Restrictions:

You as an owner get to choose the access that your employees get to use on CMS. If a particular person only does blogs then you can restrict his/ her access to the same. And if another does only newsletters, the same can be done for the other as well. CMS is absolutely resourceful.

  1. User-Friendly:

Bored of the pictures on your website, just post a few new ones then, noted a silly spelling mistake on your content? Make a quick fix using the characters as easily as you use them on the MS word. You need not hang on to the thought that something has to be changed, but you need the assistance of the developer to do it. To add to all these special features, CMS can be updated from anywhere, at home, in your office or on the way to work, or on your tablet.

  1. Work flexibly:

As already stated, it’s user-friendly; no need to break your head on it. It’s as easy as using MS word or exploring the internet. So make CMS your choice and supersede others in your business.

Contact Urbansoft for assistance on getting ahead in your business. Read more on our Services, Products and Offer Packages here.

Have a good day!

How to Increase your Web Presence?

We all live in a world that revolves around WORK, WORK, and WORK and there’s only so much time in a day where you can get things done. So here are a few challenges that you can put yourself to that could make a difference in your web presence, without taking a chunk of time out of your day.

Creating your Google Plus Page:

Google Plus is a wonderful way to increase a web presence. Most companies do create a page, but very few of them use it, and another half of them rarely create a page that works. Just as in Google Places, G+ also allows you to add links to your page. There is a huge scheme revolving around the use of G+ pages. Not all know that if you have a Google account you also have a G+ account. Using this, Google plans to tailor searches that match the interests of the individual. For example, Friend 1 is interested in a business, and friend 2 who happens to share the same circle as friend 1 get indirectly exposed to the same business as well. This increases your exposure a ton, without even trying too hard. G+ is one place where you can create community pages where you could share blogs of similar interest that get the word about you out and also help increase +1s.

Create a Google Places Account or Just Claim it:

Well, most things in life don’t come to you, you just have to either grab it for yourself or create the opportunity. Google Places is that one thing that is constantly changing. Claim a place and enter a company description. Here in your description, you get to add a link that directs to your page as well. Make sure you add the right keywords that lead users to your site. Next, add three images and claim your business listings, and don’t forget to link your page to your G+ page.

Schedule Posts in Social Media Platforms:

Collect information, this can be from your calendar on events that you’d be attending, content designed for your corporate, or news or blogs that you have recently read that will help promote your business. Now categorize them and prioritize them on a platform that helps post such information on your Social Media Platforms. You can try tools such as Hootsuite as well which will help reduce the complexity of having to post them online individually on every platform.

Follow Other Businesses:

Go on a hunt and find companies that are in the same industry who are sharing fresh ideas you think are good. Make sure you are not following a competitor. The idea is to share the same fan base they have. Also, don’t feel shy to congratulate companies on recent accomplishments as well. It wouldn’t hurt to let people know that you exist in the industry.

SEO:

Make sure you are in tune with tools that help optimize your site. You can’t do it all overnight, instead, try to focus on one page at a time. So pick your page for the day, make sure it’s running smoothly, then add a three-word or a large key-phrase on the page as many times as possible. Now add the same to the Titles and the Meta Tags as well. If you follow the same every day, you’d have a completely optimized website in no time.

Hope this makes a difference and gets you a step ahead in your web presence. Contact Urbansoft for assistance on getting ahead on the Web!

Read more on our Services, Products and Offer Packages here.

 

 

Starting a WordPress Web Design Business!? – Tips to Consider

WordPress is a web design platform that helps promote loads of websites in generating traffic. Being so, there’s no doubt that the platform is regarded as the fastest web platform for building, supporting content management systems, and increasing traffic. It takes expert insight in the platform WordPress to decide how strong and quickly you can build a website that develops a business that rocks the market. Here are some tips to reflect on before starting a WordPress web design business

  1. Determine Overall Cost: Whether you’re a starter or experienced in the field of designing, it’s vital you calculate and estimate your design cost. That will depend on the size of the business you want to start or work on. This does not mean you should spend all days counting fingers. J You could start your estimation by considering the most critical aspect of the business development down to the end.
  2. Create a Website Platform: “Seeing in believing”. Only when your clients see evidence of an appealing website, can they be motivated to handout their project to you. For this reason, create, design, and regularly maintain a website that is good and solid enough to engage all your clients. People make decisions based on how a website stands out in the world market.
  3. Make a Backup: Your entire investment is vital, and needs to be backed up. Protect your data to defend your business. When your work is lost, backup software will help you recover them. Moreover, test your backup system to see if it’s actually backing your work because when your backup fails, it’s the same as not having any.
  4. Schedule Tasks: By scheduling tasks you promote the speed of work. Never assume that you can do the work at your convenience. If you do, you will either burden yourself or delay your work. Instead, plan, and set a timeframe for completion of each task. For example, set a chart that help you schedule time for checking and sending emails, taking client calls, conversing and keeping up-to-date with other experts, etc.
  5. Specify your Rates: Set a standard rate to operate on. The nature of the business or project determines the charges you can set on the same. However, it’s always better to price out projects based on the standard rates as this helps keep customers comfortable. You wouldn’t want to put a price or an offer up, and charge someone extensively when they decide to do business with you. This will affect client moral.
  6. Make Yourself Known: It will be a waste of investment when your target customers are left uninformed about your business. Spread your business stories to speed up traffic. Utilize different digital marketing platforms to promote your services.
  7. Seek Expert Assistance: Avoid the situation of been jack of all trades and master of none. Seek expert assistance. For two good heads are better that one. You will need effective tips from SEO specialists, content strategist and more to help you flourish in your developing web design business.

At Urbansoft, we analyze our client requirement and design based on the type of business they possess. Custom design that is responsive is the key to our design success. Contact us now!

Spreading Word on Marketing Website Development

Off the many companies we have seen and read about, we have noticed that many of them are making quite a few but simple mistakes when it comes to marketing their firm. Let’s start with a few web development companies that we have been following up on recently. There might be a few things that firms might want to look into when they do their marketing. A few of them are mentioned below.

Provide Reassurance:
Let’s start with the few words that every customer wants to hear when they look for a service provider. As any customer including yourself, we would want to hire a provider that has experience in what the customer is looking for. So the right answer to a customer who approaches you with a request for would be, “Yes, we have worked on those lines before, or sure, we can definitely do it for you” The customer is looking to you for signs of confidence, and if he doesn’t see signs of reassurance he’s going to back out.

Technical Skill Sets:
Though most of your customers are interested in getting their web page up and running. They aren’t always aware of what you are talking about when they see your page of skill sets. Though that may seem like a good way to highlight your company, it also might be a little confusing to him.

In regards to system integrators who is well aware of what you are actually capable of when they see your sheet of skill sets; they might tend to make a whole deal of comparison between what you have put forth and what your competitor has. So take a closer look at it before you send it out and make the necessary changes if required.

Recycle Your Portfolio:
Though they say that a picture speaks a thousand words, it might backfire in this case. When you share your portfolio, are you sure that your client is going to click through all your links and take a look at what you have designed? When you share a portfolio which has more than 10 links in it, you can bet that the viewer would not have opened more than 4 of them. In this case you’ve got to make sure you put your best foot forward and share your best to make the finest impression.

Completed Projects Speak:
This is the best way to convince a customer that you are the right man for the job. Instead of sharing screen shots on websites that you have completed, try creating a case history that explains how you created a successful website for a client.

Start with day 1 when he explained his requirement and how you proposed that you could make it happen. Talk on the ideas you shared and decisions made and why you made them. Share views on how the customer looks at the completed project and how happy he is that it’s bring him success.

This will definitely beat a page of skill sets that do not share any idea on how you carry out project management. They are looked at as a bunch of technical terms that have lesser meaning.

Home Page:
What does your home page say about you and your firm? Most ‘About Us’ pages deviate so much from the real picture and focus on other nonsensical aspects that do not relate to their firm. An ‘about us’ page should clearly explain what kind of firm you run and why? A clear idea on a person’s vision of the industry creates credibility for the company.

Instead we found these on a firm’s page which made us wonder what would happen if we hired them.

“When Albert (name changed) isn’t in the office, he is on the mountain either skiing or hiking the miles of forest trails in our region and around the world. He hopes one day to tackle Everest. It was on a skiing trip to our area that led Albert to make (our town) his permanent base camp. Albert and his wife have four kids – Lorry, Charlie, Pam and Godwin.”

Well here’s how it should really go,

“Albert is one of our web designers. He is an expert mountaineer and has traveled extensively. Albert started his career as a graphic designer for a marketing and advertising firm in New York City. With a degree in web technology and the eye of a talented artist, Albert creates truly unique designs that match our clients and the personality of their businesses. He has created unique brands for a number of travel-related companies and helped a few of our clients with international expansions. Our clients love his use of color and the custom graphics he adds to each of his designs.”

Putting all these together with a well-planned marketing strategy you can convince your customers to hire you rather than anyone else. So make the necessary changes and head back to work and stop wondering why your marketing technique is not working out.

Web development Trends of 2017

Web development is an art which can be accomplished only by utilizing specific tools. We are going to take a quick look at the specific tools that are used by web developers for the year 2017.

1) Flux:
This is definitely what all developers use as of the day. The frameworks are in constant reinvention which can be both positive and negative for the JavaScript framework. Since it’s pretty simple and works well with React, many of the developers stick to the same.

2) Microservices:
These type of dynamic languages are worthwhile to be used in speedy recapitulation on the web. The framework is even more effective when a large project is split off into parts and worked on as smaller applications. The framework can be used using monolithic applications with API-driven modular components. The NGINX blog (This article) can give you a clear idea on the variance between monolithic architecture and microservice architecture pattern. The image below will give you an idea on a new taxi-hailing application intended to compete with Uber and Hailo.

3) React:
This framework has won the hearts and minds of the clients and developers. Though it has been around for a while it’s best suited by all developers of 2017. Frameworks such as Ember, Angular, and Meteor club well with React in terms of virtual DOM-diffing and unidirectional data flows which have made it into reality by proven patterns.

4) jQuery:
jQuery has not been doing very well though it has sustained itself as very resourceful in terms of web development for the last 10 years. Unfortunately manual DOM manipulation is not creating an oomph factor making it loose favor.

5) PHP:
PHP always takes the cake. It does have its share of drawbacks, but it does have the knack at setting things right. It serves best when it comes to feedbacks in loops which is all the more important when it comes to web development. The rumor around is that the tool is definitely working at getting better.

6) Go:
Most developers are happy to have Go around. They feel it’s safe and effective, and can pick up on anything that’s let go off by PHP. It’s a lifesaver and is simpler than C.

Designing a Rocking Website!? – Web Designing Criteria to Consider

In the field of web designing, finding a skillful web designer can be challenging at times. Although there are many website designers in the market, not all are capable of delivering the best for you. Down below, we have discussed 6 essential qualities of a web-designer/ designing firm that can help rock at your business. Considering these few areas could help you achieve a better understanding of the team before entrusting your project to them.

These are a few areas to check on before you start working on a design or re-design of your website. Now let’s get started!

  1. Adequate Experience:

The developer must have ample experience not only in web-designing but also in your core industry, or any other industry-related to yours. Why? When they have experience in your industry, it makes it easier for them to achieve success in your project.

  1. Website Maintenance Services:

Unlike many other companies, Urbansoft offers continued website maintenance based on its client’s needs.  We ensure that your website is always up-to-date and your project stays within your budget.

  1. Affordable Pricing:

No one wants to spend more than what is required in any area of the market. As we know that web-designing prices vary from one company to another, quality of their services also does play a part. The point to carry home here is; to look for a web designer who is capable of designing the best website at the right price. The website must be engaging and attractive to its viewers, as no customer likes visiting an unappealing website.

  1. Strategies & Methodologies:

Another factor to consider, is to acquire an awareness of the procedures and approaches that the team would put to use to design a rocking website. Without a strategy or method in place, it can be hard to determine what will work for you and what will not. This can eventually lead to frustration. Also, understanding the way they work will help you identify the team’s strengths and weaknesses before they start handling your project.

  1. Wider Portfolio:

Employing a start-up web-designer is a nice approach, as this gives them room to improve, but this can also be challenging to you as well. A move such as this can be described as a gamble, you could either win or lose! Young web designers may have a unique talent or a flair that has diminished in their senior counterparts. The aspect to consider here is, to avoid gambling and to head straight to the experts who carry a detailed portfolio of their experiences with their customers. This will upsurge the probability of achieving an impressive website.

  1. Other Services Involved:

When looking for a web design firm, the chances that they provide other services are also possible. This may also include content generation, SEO facilities, SMM campaigning, and more which could facilitate the growth of your website for the present and the future as well. Turning your project over to a firm than to a rookie or a solo-web designer could make all the difference that you need.

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