Starting a WordPress Web Design Business!? – Tips to Consider

WordPress is a web design platform that helps promote loads of websites in generating traffic. Being so, there’s no doubt that the platform is regarded as the fastest web platform for building, supporting content management systems, and increasing traffic. It takes expert insight in the platform WordPress to decide how strong and quickly you can build a website that develops a business that rocks the market. Here are some tips to reflect on before starting a WordPress web design business

  1. Determine Overall Cost: Whether you’re a starter or experienced in the field of designing, it’s vital you calculate and estimate your design cost. That will depend on the size of the business you want to start or work on. This does not mean you should spend all days counting fingers. J You could start your estimation by considering the most critical aspect of the business development down to the end.
  2. Create a Website Platform: “Seeing in believing”. Only when your clients see evidence of an appealing website, can they be motivated to handout their project to you. For this reason, create, design, and regularly maintain a website that is good and solid enough to engage all your clients. People make decisions based on how a website stands out in the world market.
  3. Make a Backup: Your entire investment is vital, and needs to be backed up. Protect your data to defend your business. When your work is lost, backup software will help you recover them. Moreover, test your backup system to see if it’s actually backing your work because when your backup fails, it’s the same as not having any.
  4. Schedule Tasks: By scheduling tasks you promote the speed of work. Never assume that you can do the work at your convenience. If you do, you will either burden yourself or delay your work. Instead, plan, and set a timeframe for completion of each task. For example, set a chart that help you schedule time for checking and sending emails, taking client calls, conversing and keeping up-to-date with other experts, etc.
  5. Specify your Rates: Set a standard rate to operate on. The nature of the business or project determines the charges you can set on the same. However, it’s always better to price out projects based on the standard rates as this helps keep customers comfortable. You wouldn’t want to put a price or an offer up, and charge someone extensively when they decide to do business with you. This will affect client moral.
  6. Make Yourself Known: It will be a waste of investment when your target customers are left uninformed about your business. Spread your business stories to speed up traffic. Utilize different digital marketing platforms to promote your services.
  7. Seek Expert Assistance: Avoid the situation of been jack of all trades and master of none. Seek expert assistance. For two good heads are better that one. You will need effective tips from SEO specialists, content strategist and more to help you flourish in your developing web design business.

At Urbansoft, we analyze our client requirement and design based on the type of business they possess. Custom design that is responsive is the key to our design success. Contact us now!

Spreading Word on Marketing Website Development

Off the many companies we have seen and read about, we have noticed that many of them are making quite a few but simple mistakes when it comes to marketing their firm. Let’s start with a few web development companies that we have been following up on recently. There might be a few things that firms might want to look into when they do their marketing. A few of them are mentioned below.

Provide Reassurance:
Let’s start with the few words that every customer wants to hear when they look for a service provider. As any customer including yourself, we would want to hire a provider that has experience in what the customer is looking for. So the right answer to a customer who approaches you with a request for would be, “Yes, we have worked on those lines before, or sure, we can definitely do it for you” The customer is looking to you for signs of confidence, and if he doesn’t see signs of reassurance he’s going to back out.

Technical Skill Sets:
Though most of your customers are interested in getting their web page up and running. They aren’t always aware of what you are talking about when they see your page of skill sets. Though that may seem like a good way to highlight your company, it also might be a little confusing to him.

In regards to system integrators who is well aware of what you are actually capable of when they see your sheet of skill sets; they might tend to make a whole deal of comparison between what you have put forth and what your competitor has. So take a closer look at it before you send it out and make the necessary changes if required.

Recycle Your Portfolio:
Though they say that a picture speaks a thousand words, it might backfire in this case. When you share your portfolio, are you sure that your client is going to click through all your links and take a look at what you have designed? When you share a portfolio which has more than 10 links in it, you can bet that the viewer would not have opened more than 4 of them. In this case you’ve got to make sure you put your best foot forward and share your best to make the finest impression.

Completed Projects Speak:
This is the best way to convince a customer that you are the right man for the job. Instead of sharing screen shots on websites that you have completed, try creating a case history that explains how you created a successful website for a client.

Start with day 1 when he explained his requirement and how you proposed that you could make it happen. Talk on the ideas you shared and decisions made and why you made them. Share views on how the customer looks at the completed project and how happy he is that it’s bring him success.

This will definitely beat a page of skill sets that do not share any idea on how you carry out project management. They are looked at as a bunch of technical terms that have lesser meaning.

Home Page:
What does your home page say about you and your firm? Most ‘About Us’ pages deviate so much from the real picture and focus on other nonsensical aspects that do not relate to their firm. An ‘about us’ page should clearly explain what kind of firm you run and why? A clear idea on a person’s vision of the industry creates credibility for the company.

Instead we found these on a firm’s page which made us wonder what would happen if we hired them.

“When Albert (name changed) isn’t in the office, he is on the mountain either skiing or hiking the miles of forest trails in our region and around the world. He hopes one day to tackle Everest. It was on a skiing trip to our area that led Albert to make (our town) his permanent base camp. Albert and his wife have four kids – Lorry, Charlie, Pam and Godwin.”

Well here’s how it should really go,

“Albert is one of our web designers. He is an expert mountaineer and has traveled extensively. Albert started his career as a graphic designer for a marketing and advertising firm in New York City. With a degree in web technology and the eye of a talented artist, Albert creates truly unique designs that match our clients and the personality of their businesses. He has created unique brands for a number of travel-related companies and helped a few of our clients with international expansions. Our clients love his use of color and the custom graphics he adds to each of his designs.”

Putting all these together with a well-planned marketing strategy you can convince your customers to hire you rather than anyone else. So make the necessary changes and head back to work and stop wondering why your marketing technique is not working out.

Web development Trends of 2017

Web development is an art which can be accomplished only by utilizing specific tools. We are going to take a quick look at the specific tools that are used by web developers for the year 2017.

1) Flux:
This is definitely what all developers use as of the day. The frameworks are in constant reinvention which can be both positive and negative for the JavaScript framework. Since it’s pretty simple and works well with React, many of the developers stick to the same.

2) Microservices:
These type of dynamic languages are worthwhile to be used in speedy recapitulation on the web. The framework is even more effective when a large project is split off into parts and worked on as smaller applications. The framework can be used using monolithic applications with API-driven modular components. The NGINX blog (This article) can give you a clear idea on the variance between monolithic architecture and microservice architecture pattern. The image below will give you an idea on a new taxi-hailing application intended to compete with Uber and Hailo.

3) React:
This framework has won the hearts and minds of the clients and developers. Though it has been around for a while it’s best suited by all developers of 2017. Frameworks such as Ember, Angular, and Meteor club well with React in terms of virtual DOM-diffing and unidirectional data flows which have made it into reality by proven patterns.

4) jQuery:
jQuery has not been doing very well though it has sustained itself as very resourceful in terms of web development for the last 10 years. Unfortunately manual DOM manipulation is not creating an oomph factor making it loose favor.

5) PHP:
PHP always takes the cake. It does have its share of drawbacks, but it does have the knack at setting things right. It serves best when it comes to feedbacks in loops which is all the more important when it comes to web development. The rumor around is that the tool is definitely working at getting better.

6) Go:
Most developers are happy to have Go around. They feel it’s safe and effective, and can pick up on anything that’s let go off by PHP. It’s a lifesaver and is simpler than C.

Designing a Rocking Website!? – Web Designing Criteria to Consider

In the field of web designing, finding a skillful web designer can be challenging at times. Although there are many website designers in the market, not all are capable of delivering the best for you. Down below, we have discussed 6 essential qualities of a web-designer/ designing firm that can help rock at your business. Considering these few areas could help you achieve a better understanding of the team before entrusting your project to them.

These are a few areas to check on before you start working on a design or re-design of your website. Now let’s get started!

  1. Adequate Experience:

The developer must have ample experience not only in web-designing but also in your core industry, or any other industry-related to yours. Why? When they have experience in your industry, it makes it easier for them to achieve success in your project.

  1. Website Maintenance Services:

Unlike many other companies, Urbansoft offers continued website maintenance based on its client’s needs.  We ensure that your website is always up-to-date and your project stays within your budget.

  1. Affordable Pricing:

No one wants to spend more than what is required in any area of the market. As we know that web-designing prices vary from one company to another, quality of their services also does play a part. The point to carry home here is; to look for a web designer who is capable of designing the best website at the right price. The website must be engaging and attractive to its viewers, as no customer likes visiting an unappealing website.

  1. Strategies & Methodologies:

Another factor to consider, is to acquire an awareness of the procedures and approaches that the team would put to use to design a rocking website. Without a strategy or method in place, it can be hard to determine what will work for you and what will not. This can eventually lead to frustration. Also, understanding the way they work will help you identify the team’s strengths and weaknesses before they start handling your project.

  1. Wider Portfolio:

Employing a start-up web-designer is a nice approach, as this gives them room to improve, but this can also be challenging to you as well. A move such as this can be described as a gamble, you could either win or lose! Young web designers may have a unique talent or a flair that has diminished in their senior counterparts. The aspect to consider here is, to avoid gambling and to head straight to the experts who carry a detailed portfolio of their experiences with their customers. This will upsurge the probability of achieving an impressive website.

  1. Other Services Involved:

When looking for a web design firm, the chances that they provide other services are also possible. This may also include content generation, SEO facilities, SMM campaigning, and more which could facilitate the growth of your website for the present and the future as well. Turning your project over to a firm than to a rookie or a solo-web designer could make all the difference that you need.

How Can You Speed Up your Website Development Process?

Every client likes to entrust its web project to the best and smartest developers. This is because they want their project to be done vigorously, with quality, and expect it to be completed under a specified duration of time. It is frustrating when clients anticipate their website to be available within a particular time but is unfortunately not. So what can you do to make this process easier as a developer!?

We can start with good planning, maximum effort, and commitment. In fact, both the client and their development team play equal roles in setting and accomplishing the task of development in the given timeframe. If you are looking for a way to reduce or complete your project on time with quality results, here are some ways to get it done:

  1. Effective Communication:

To hasten up the web development time, there should exist easy flows of communication between the client and the development team. When these two parties are in good communication, the development will be quicker, more effective and efficient. It also prevents development miscommunication. For example, regular meetings, tracking the work in process etc.

  1. Be Clear about the Project:

Good understanding of your client’s project and ways to manage your client’s expectation is essential. Why not discuss in detail about the concept of the project with your team? Define the scope of the project, divide the tasks, specify the time frame for the overall project, divided tasks, and stick to it.

  1. Task Stalling:

We all understand that human beings are not machines and are neither perfect. We tend to get weak and tired and are not always productive. Trying to do your task when your body weak is like traveling with no direction. You will end up wasting both your efforts and time. Therefore, you can postpone your task when the brain is burned out; take a break, refresh, come back and work energetically.

  1. Work Smart:

Due to loads of tasks that end up being pilled and kept in store for workers, most times people get worried and end up making bad decisions that affect the quality of work. As a developer or designer, don’t worry about the tasks at hand. Do not spend your life fighting your tasks.  All you need is a robust task management system; manage a task list and prioritize your tasks. Simple. 😉 Review your task list daily. When you follow this method, you will be able to do your work elegantly with enough time left on hand.

  1. Use Updated Technology:

Using outdated technology consumes more time and therefore delays your project. It is better to use new technology such as new labs, framework, deployment tools, coding environments and other technological tools that are right for the job and will facilitate easy work flow. This will help you save both time and effort.

Completing your web development with reduced time or within the time frame is easier said than done. What matters is the ability to put your plans into action.  And when action is put in place, this definitely brings out the best in your client. 😉

Why Should You Re-Design Your Website?

The term redesign refers to changing something to look different, unique and better. Talking about redesigning, your website is something you shouldn’t overlook.  We do understand that redesigning websites involves spending your money and time. But considering the fact that redesigning your business site is the fastest means to keep your business trafficking with customers; will help you overlook the cost and time involved. For an easier understanding of the benefits of redesigning your website, we have put together the blog below.

  1. Stay Connected with Technology:

Advancing technology in today’s world is something you need to keep in touch with if you want to keep your business moving ahead. There are many new designs that come out day-by-day which improve a website’s performance. With the advancement of technology and design, you get the edge to improve your business.  A redesign is not just about upgrading your website but is an idea to restructure a website with up-to-date technology that attracts loads of customers to your service.

  1. Guarantees Consumer Trust:

The joy of every customer is visiting a website that is attractive to start with. What do we mean? When a customer sees a business site that’s worth their trust, they tend not to miss out on those benefits they see. The unique difference that your business site makes sends out a good message to the users, thereby retaining and maintaining their trust.

  1. Fantastic User Experience:

Redesigning your website gives you the opportunity of having a deep understanding of your target audience, by identifying their needs, and values that help you maintain their trust. Also, knowing and catering to their likes and dislikes makes them feel special. An excellent user experience will help you make way to move your business forward and to avoid rejection.

  1. Improves Traffic:

The more you improve your website, the more people find you and engage in business with you. Besides this, websites that are redesigned at least once in a year is recognized and ranked well by Google. Adding a new design, special features, conceptual content and such makes you even more visible on the search engines, in turn, visible to the world.

  1. Gives you Stronger Security:

Hackers with their intelligent subtle always look for a chance to misuse your business information. But with the aid of redesign, many tactics are implemented to keep your website updated and keep your business information safe at all times. You’ve got to remember that, when your business information is misused, customers will definitely lose trust in your brand and you know what happens after? “Bad business” that you will regret. Stay safe by keeping updated with the latest website design that includes security measures.

 

Advertising and Content

This is an important aspect that everyone has to consider when it comes to advertising. Most people believe that they can land a prospective customer by filling their advert with the utmost information as possible. But is that true? On the contrary, it works just the opposite way. The reason why you put up an advert is to get people’s attention towards your brand and not to create a conversion right away. Advertising is only the first step to convincing a customer, information is for blogs on websites. That’s the exact reason why you have one. The chain of conversion starts with an advert which has contact information to get in touch with you.

A customer can collect all the details that he/she needs by browsing through your website to get a clear idea on who you are, what you do, and if you are trustworthy or not to carry out the purchase. Many people somehow have conceived the idea of hitting their audiences with as much information as possible, hoping that it would turn into a sale. They load their adverts with details such as information on the event, features of the products on sale, or info on recruitment details to a point that the prospective customer gets confused asking themselves, “is this really for me? Or, is this exactly what I am looking for?” So in a compulsive attempt to draw your customer closer, you have actually driven them away. Though this may be considered by many as the right approach, you might also want to re-think the ‘LESS IS MORE’ strategy.

A Harvard study on the same explained how more information can affect your customers, “Companies have ramped up their messaging, expecting that the more information they provide, the better their chances of holding on to increasingly distracted and disloyal customers. But for many consumers, the rising volume of marketing messages isn’t empowering—it’s overwhelming. Rather than pulling customers into the fold, marketers are pushing them away with relentless and ill-conceived efforts to engage.”

So, if you are looking to draw a customer in, you might just want to create that interest that kindles them to look you up. Your website or blog is the best place for you to convey your sales pitch. Here your customer is mentally prepared to go through an elaborate report or sales pitch that you have planned, and not in your advert. Half of the job is completed once your client or customer is on your website. Now all you’d need to do is find ways to convince him to make the purchase.

Well a study was conducted with two camera brands that placed an advert. Both brands A and B were given the same amount of space in the advert. Brand A decided to fill its space detailing the features of the camera. While brand B decided to utilize the space adding pictures and slogans related to the experience the user can have. To their surprise, users fled to brand B as they felt more comfortable with the human touch that was given to the advert, and many said that the detailed description used by Brand A only confused them on the purchase, making them take a step back to think before deciding.

Well, firms are still learning how to embrace the white space in an advert. This is in relation to inexperience. The sad part is that many are yet to figure out that they are doing it wrong.

Drupal; Why do we love it?

Drupal, being a free open source content management system, is distributed under public license and is coded in PHP. This is self can be stated as one of the reasons why we love it, any ways to get you to really understand the real importance of Drupal, let’s focus on some other facts.

  • Open-source : The term is self sufficient, this means that the CMS is totally accessible to all and you need not own a license to use it.
  •  Theme/ Design: Let’s go crazy, we need not stick to the taste of someone else’s design, custom designs can be created and can be fixed within the Drupal content management system. Enabling easier and friendlier usage of the same.
  • Extensively Effective: The technique and ideas put into creating Drupal is just awesome. You can use the same to work on both basic websites of just 5 pages in which you can only edit content to a massive CMS where you can coordinate ‘n’ number of pages. There is another advantage as well, where it can be used by multiple users with any type of functionality of your choice. Since Drupal has its own community the pre-built functionality can also be shared among st them making the resource immediately usable saving you precious time.
  •  Fits ecommerce like a hat: Ubercart associated with ecommerce is the choice, where customers can have a walk in the park like experience. The functionalities seen on Ubercart, take the cake here, even little things like pricing, automated emails, coupons and stuff like that makes it stand out as a accomplished website management system.
  •  Easy identifications: Since Drupal was designed in a way where they use words and no numbers; it makes it very SEO friendly. There are also other options to boost your content of the ESO by using modules like tags, Meta tags, custom URLs and many more.
  •  Customer user friendly: As I have already said, people don’t need to know algebra to make a simple addition, all you need to know is how to add. Same here, you need not deal with coding you just need to know how to post your content to the page. It’s as easy as posting on facebook.
  •  Self Management: The ball is in your court, you need not depend on another team top make the necessary changes, you also have the options to restrict access and grant access to whom so ever is entitled to it. You are the sole puppeteer.
  • Categories/ taxonomy: As we all love to be organized but rarely are, we know what kind of soup we fall in when we are not. The same can happen to a website. Categorizing is as important as scheduling your daily task. It makes things easily accessible. The tags and the meta tags are of great help here too, the same content can be portrayed on n number of pages at the same time if necessary.
  • Worldwide: The excellent services provided by Drupal, also makes it know worldwide. With links across as many platforms such as Facebook, linked in, twitter and more, questions related to Drupal can be cleared in a jiffy. Besides this Drupal continues to strengthen its content management system by conducting worldwide events at Drupalcon, to update it users on the latest.
  • Drupal’s Track record: Drupal’s track record had me amazed, they have even got the white hose to use them. Let’s have a brief look on the same.

www.dead.net, Grateful Dead,
www.duke.edu, Duke University
www.whitehouse.gov, The White House
www.popsci.com, Popular Science
www.fastcompany.com, Fast Company

And many more.

Content Management system to your Website

For search Engine priority: Like people even search engines have become choosy, they love evaluating fresh content on existing websites. The purpose of having a content management system is to create and easily add new content, or change existing content. Search engines are inanimate choosers more like your kids at dinner time, they evaluate the content on various variables and “fresh content” happens to be at the top of the page. A content management system makes you the boss of the pages on your website.

Change over a period of Time: Everybody changes over time, visually and emotionally, like wise as you grow your business grows. It’s important to let people know what exactly you are catering to in the industry. Let’s think for a moment, “Do I really need to go to the developer again to make changes on my site, when there’s an option of doing it myself whenever and wherever I need?”

Flexibility of CMS: Content Management Systems are especially designed in a way to make necessary changes at any time, for “n” number of times. It makes it seem so easy to add pages for blogs, testimonials, events you choose to advertise for, galleries to promote present businesses, and many more, if you have the imagination and the skill to grow why not even invent something new and add it to you site.

Evolution: CMS is never stagnant, if you have used it today; it might not be the same tomorrow. CMS is sophisticated it evolves over time.

No technical Know-how: You just need to know how to insert your content. This does not require you to have knowledge in custom coding such as HTML, CSS, or PHP. It’s just as simple as posting a article/ status on Facebook.

Access Restrictions: You as an owner get to choose the access that your employees get to use on CMS. If a particular person only does blogs then you can restrict his/ her access to the same. And if another does only newsletters, the same can be done for the other as well. CMS is absolutely resourceful.

Bored of the picture son your website, just post a few new ones then, noted a silly spelling mistake on your content? Make a quick fix using the characters as easily as you use them on the MS word. You need not hang on the thought that something has to be changed but you need the assistance of the developer to do it. To add to all these special features, CMS can be updated from anywhere, at home, in your office or on the way to work on your tablet. Work flexibly.

As already stated, its user friendly, no need to break your head on it, it’s as easy as using MS word or exploring the internet.

So make CMS your choice and supersede others in your business.

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