Advertising and Content

This is an important aspect that everyone has to consider when it comes to advertising. Most people believe that they can land a prospective customer by filling their advert with the utmost information as possible. But is that true? On the contrary, it works just the opposite way. The reason why you put up an advert is to get people’s attention towards your brand and not to create a conversion right away. Advertising is only the first step to convincing a customer, information is for blogs on websites. That’s the exact reason why you have one. The chain of conversion starts with an advert which has contact information to get in touch with you.

A customer can collect all the details that he/she needs by browsing through your website to get a clear idea on who you are, what you do, and if you are trustworthy or not to carry out the purchase. Many people somehow have conceived the idea of hitting their audiences with as much information as possible, hoping that it would turn into a sale. They load their adverts with details such as information on the event, features of the products on sale, or info on recruitment details to a point that the prospective customer gets confused asking themselves, “is this really for me? Or, is this exactly what I am looking for?” So in a compulsive attempt to draw your customer closer, you have actually driven them away. Though this may be considered by many as the right approach, you might also want to re-think the ‘LESS IS MORE’ strategy.

A Harvard study on the same explained how more information can affect your customers, “Companies have ramped up their messaging, expecting that the more information they provide, the better their chances of holding on to increasingly distracted and disloyal customers. But for many consumers, the rising volume of marketing messages isn’t empowering—it’s overwhelming. Rather than pulling customers into the fold, marketers are pushing them away with relentless and ill-conceived efforts to engage.”

So, if you are looking to draw a customer in, you might just want to create that interest that kindles them to look you up. Your website or blog is the best place for you to convey your sales pitch. Here your customer is mentally prepared to go through an elaborate report or sales pitch that you have planned, and not in your advert. Half of the job is completed once your client or customer is on your website. Now all you’d need to do is find ways to convince him to make the purchase.

Well a study was conducted with two camera brands that placed an advert. Both brands A and B were given the same amount of space in the advert. Brand A decided to fill its space detailing the features of the camera. While brand B decided to utilize the space adding pictures and slogans related to the experience the user can have. To their surprise, users fled to brand B as they felt more comfortable with the human touch that was given to the advert, and many said that the detailed description used by Brand A only confused them on the purchase, making them take a step back to think before deciding.

Well, firms are still learning how to embrace the white space in an advert. This is in relation to inexperience. The sad part is that many are yet to figure out that they are doing it wrong.

How to prefer the precise photography for a Website or Blog

A good photography is very much important for the look and feel or a website or blog. A good quality design can only be effective when presenting your company’s brand and personality; A good photography will comprises all together. There are three ways of obtaining photography for your website.

THREE WAYS:

  1. Engage a Professional Photographer:

By hiring a professional we can usually yield high quality results in the photos that are taken. It will also make sure that you will be using exclusive images for your business.

 

  1. Stock Photography

It is possible to pick lots of available,proper pictures from sites such as istockphoto.com or shutterstock.com. you can get free images from many websites such   as stockvault.net that will work well with your site.
the concept of stock photography is very simple and economical solution, it should be remember that images you pick are showing authority of your reliability. By using common or personal photography it will result in reducing the sense of trust among the people who visits your site.

  1. Take your own Pictures

Now it’s very common to take every individual picture with the easy access to digital cameras and equipment. Many times it will end up in desirable results.
Did you know that, according to a study done by Carleton University, visitors to your website form an opinion about your business in 1/20th of a second?  That almost instantaneous reaction subconsciously continues to weigh on them while viewing the rest of your site as well.  Achieving that great first impression with your visitors can be as simple as choosing the right images.  Here is how to pick the right pics to prevent visitors from hitting that back button.

Keep your Design in Mind

The images reveal in your website should match the look and content of your website. Your images should be on the page.

Size and Orientation

Your images should look like they belong to the site, not like copied or stretched from anywhere. You can give the dimensions of images on the site if you hire a professional photographer. Pay more attention to the texts or characters that are rollovers or appear on top of the image. The text in your page should be clear and it shouldn’t cover up the main focus of the image.
Seek Help Around:

You can get suggestions from your coworkers or friends,family about the images before you come to an conclusion. Listening the ideas of few others may change the way you feel about an image.
Effort

It’s very crucial to make yourself engage into photography with full effort. If the viewers feel like your pictures are lifeless in choosing images for your website, it will affect your content, products or services. It will reduce the no of visitors for your website.

 

To conclude, the photography you prefer can either make or break the trust a visitor feels towards your site. The efforts which you put for this site will reveal in the trustworthy, happiness of your site visitors, and yield the success of your website.

In conclusion, the photography you choose can either make or break the trust a visitor feels towards your site.  The time, effort, and money you put into this decision will be directly reflected in the happiness of your site visitors, and the success your website achieves.

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