How to Use Content Marketing to Deliver a Brand Voice?

Your brand voice is a fraction of your branding and it’s the tone of your brand voice that defines your brand’s position. It’s no wonder that firms like Microsoft, Urbansoft, Facebook, Google and many others are brands winning the world market due to special attention is given to their brand voice.

The term “Brand voice” is a reliable message or tone of your brand expressed through words, by written or spoken style. It utters messages about your products and services to your target customers. To get your brand to the top, do pay attention to the following suggestions.

1. Understand your Customers:

The first and foremost action in content marketing is to identify and understand the personas of those who could be interested in your brand. Your brand language is perfectly conveyed when its content covers your target customer’s wants and needs.

2. Build Brand Reputation:

If you want your brand to get noticed, make sure your brand is kept flawless in the market. This requires consistent with appropriate branding to give your product a distinct look. Further, the content describing your brand voice on your website ought to be a reliable and with a high-quality standard. This high-quality content builds a reputation within the marketing industry.

3. Clients Pay for Experience:

Jeff Baker, a director of the digital marketing strategy of BraftonInc says; “Customers are paying for an idea or a story, not your goods and services. That shows customers make decisions to buy on the basis of established experiences of your brand. A strong brand experience requires a proficient and experienced marketer in the areas of your business. In addition, your brand experience has to hold a good message to improve your products or services.

4. Voice Consistency:

Using consistency to build your brand will equip your business with strong credibility and recognition. Moreover, gaining brand recognition moves your business to the next level. In turn, it creates trust and brand loyalty from your customers. Since consumers buy from brands they know and trust, it is vital you maintain consistent brand voice

5. Voice Conciseness:

The lesser words used to convey your brand, the more your target audience will recognize your tone of voice. A concise message will not only allow customers to perceive your brand voice but, influence their buying decision in no time. Ensure to hold a concise, descriptive tone, but, also take note to add information containing important facts about your brand.

6. Be Unique:

Inspiring and enthusiastic marketing content has a way of connecting numerous customers to your business. When you expertise a voice descriptive of the true story of your brand in a unique way, then you can expect success in your content delivering.

If you are looking for professionals in marketing you could look up Urbansoft. We’re minds and makers with business sense and creative chops set out to connect people with what matters most, the experience. Our services cover SMM, Digital marketing, Web development, SEM and many more. Contact us for further details.

Reference: Brafton

                    Business 2 Community

                    Content Marketing Institute 

 

Strategic Content Marketing that Increases Customer Traffic

Relying on traditional marketing alone to drive customers to your product doesn’t prove effective nowadays. There exists a well-proven tactic that promotes a product to its target audience and converts the same into sales, yes, CONTENT MARKETING.  A content marketing strategy can be determined on the basis of your business goals, and the personas of the audience you intend on looking up. On the basis of our expert practices in content marketing, we have identified five leading strategies that will enable you to build your audience.

  1. Determine Objectives for Content Marketing:

You ought to identify and understand the objective of your content marketing needs, only then can you figure out the right marketing direction to are looking to operate on. Having clear objectives makes it easier to choose the right social media platforms, and help you in developing the right stories that reach the hearts and minds of your target audience.

  1. Define your Market Niche:

Niche marketing builds a way for you to highlight your product or service, and helps your business stand out in the market. This will enable you to meet the explicit needs of all your customers. Moreover, it will help you acquire customers in tons, and leverage your expertise that makes you stand aloof from your competitors by proper content delivery. To accomplish that, you must capture the familiarity of the niche you’re dealing with.

  1. Improve your Brand Insight:

Content marketing can help you to generate, maintain, and establish a positive brand perception in the mind of your clients. Frequent customer experiences shared over time through various sources keeps your brand at the top in the market. It could be of much help if your brand possesses and maintains its own style and personality.  Ensure that the content you deliver about your brand contains a specific tone that is relevant, catchy, in style, and related to your product or service at hand. Also, all content is to be delivered to the right channels that are visited by your target audience. This favours higher conversion rates.

  1. Schedule Your Content Posting:

Try to get an understanding of your audience’s schedule on social media platforms. Track them and schedule your content postings accordingly using social media management tools to automatically share your content on the time scheduled. For example, social media management accounts like buffer will be a great help.  Ensure you set the right time when your audience will be online to enable them to view your post.

  1. Frequent Evaluation:

Customer preferences change from time to time. Evaluate your strategy frequently to ensure that your content marketing strategy is trending in the market. Do not focus on the scheme you used at the beginning when your formed your business objective, rather, analyse your business endeavours with Google analytics for further enhancement.

At Urbansoft we strive to redefine the experience of digital marketing for you. We work at a mission to provide small to large sized businesses with digital and traditional marketing strategies that help them increase brand visibility, generate quality traffic, digital presence, and leads; in turn bringing significant ROI and improved revenue. Contact Us for professional guidance.

Reference: Hubspot &  Zerys

 

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