5 Amazing SEO Techniques to Boost your SERPS

If you’re contemplating to boost your online presence, investing in the top search engine optimization for your website is the best practicable option. Why? If your web page is fully optimized to maximize efficiency, your business will be positioned above other competitors on the search engines. Moreover, everyone seeking your brand can easily locate it. Optimizing your sites for major search engines is a tremendous method to stand out in the game. To achieve the aforementioned statement, utilize the best SEO techniques wisely, most importantly in its application. In today’s article we’ll show you 5 remarkable easy-to-use SEO techniques that work if used suitably.

 

1.Focus on YouTube SEO:

 As you probably know, focusing on YouTube SEO can place your website first on Google with traffic from YouTube. Remember, keyword optimization is the main part of YouTube SEO that enables rankings. To encourage viewers to watch your videos, optimized them around popular keywords.

  • Start by exploring YouTube to generate a list of keywords ideas
  • Make your video SEO friendly particularly the title, and content that describe more of your videos
  • Use better video thumbnails
  • Make longer videos but not too long

 2.Increase your Site Speed:

Improve your site speed not just for desktops but for mobile devices users as well. Do you view this as unnecessary? Just a second slow in loading of a website could result in a fewer page views, decrease in customer satisfaction, and loss in conversions. Above and beyond site speed is the basis for Google ranking. To boost speed on mobile sites and improve site performance, emphasize on “speed” to your website developers.

3.Use Engagement to Boost Rankings:

 In the SEO world, the ability to attract a user’s attention is termed as ‘an engagement’. In other words, it measures the amount of time spent on your web page. Google can only levitate your rankings only if there is a strong SEO presence on your online activities. To use engagement to boost your rankings, do the following:

  • Use colorful images between your content
  • Break a single idea into multiple sentences to capture readers’ interest
  • Format your content to facilitate your reader to scroll down to the end of the page
  • Limit each section to 2-3 sentences, but use ample visible and informative sub-headers to portray the main points
  • Use bullet points to differentiate your points`
  • Write in the inverted pyramid style

4.Build Backlinks:

 As a strategy for SEO backup, high-quality backlinks are a major part of Google’s algorithm. As you dip into the link building strategy, you will notice that the same is still the mainstay to determining search rank; all leading to expanding your brand visibility and obtaining new relationships. Content is the key here. How? When readers see a good content on popular websites with a backlink pointing to the source, they will likely click on the link to learn more.

5.Analytics & Reporting:

 As SEO is the concern, reporting and analytics is a major factor in digital marketing that shouldn’t be overlooked. In the event of determining your marketing movement and improving your marketing strategies, tracking your progress is the answer. If you set an analytics platform to track all your micro and macro processes, your customer’s journey from your sales funnel is reviewed which helps you learn ways to adjust, and fix issues for better performance.

Urbansoftworks with highly experienced, creative technologists who work based on strategies and are ROI driven. Our services are comprehensive and we work to make best use of a client’s potential. We utilize all ethical custom strategies that are customer focused on the highest quality at affordable prices. Contact us now!

 

 

Step-By-Step Guidelines to Achieve Success in Digital Marketing

More than 10 years ago, marketing had evolved due to the explosive progression in digital marketing technology. Lately, there’s expansion in relevancy of online media channels that pop multiple online opportunities for the digital marketing market. It’s no phenomena that there’s more demand for digital marketing experts like never before.  Notice that over 170 million people worldwide use social media frequently making it a place to boost your social ROI. To make digital marketing easier to explore, here are step-by-step guides that help you how to best put that to use.

But before that, let’s learn more about digital marketing.

For your accurate understanding, digital marketing is the use of digital media to influence users to engage and buy your products and services. Digital marketing comprises of Search Engine Optimization, Content Marketing, Search Engine Marketing, Email Marketing, Social Media Management, Social Media Marketing, Affiliate Marketing, and Pay-Per-Click Advertising.

So, let’s begin!

   1.Know your Requirement:

To start off with digital marketing, carefully determine your wants and needs. Start off with a plan that defines and states clearly what your marketing objectives and goals are.  Some questions should include what is the nature of your business?  On which platforms are your target customers? And so on. Bear in mind that your objectives must harmonize with your overall mission, or you could get lost in the process. If you’re working with a digital marketing team, see that they follow your specifically designed management structure to achieve proper branding.

   2.Know your Digital Metrics:

If you have well-planned business objectives, effectual digital strategies and good experience in the digital marketing application will help you progress in making sales. Your 3 major digital metrics should be profit, traffic, and conversions, in order of precedence, while the rest follow. Knowing and measuring your digital metrics will help you stay focused.

 3.Set & Measure Your KPIs:

Assessing your analytics is absolutely crucial to optimize your metrics and watch your profits surge. The key indicators to determine your endeavors are, the number of visitors to your site, ad (click-through rate), number of new leads, website bounce rate, email subscriber list size, and email open rate. These will help you to distinguish your digital marketing strategies’ past success and failure to identify the areas of focus.

How to Analyse KPIs: 

  • Decide the time period to analyze.
  • Set your Google Analytics calendar to match the time frame.
  • Identify the best tools to measure your efforts accurately.
  • Analyze your competitors’ marketing strategies and compare them with yours. 

   4. Learn From Your Mistakes:

In the course of maintaining your customers’ concentration, staying ahead competitions, and learning the appropriate technologies to assist your efforts, you may strike many mistakes and opportunities. Remember, mistakes are incredible means to learn. Nevertheless, be extra careful to avoid big mistakes as the same are often expensive.

To avoid errors in marketing, adhere to the following advice:

  • Never post content without a purpose
  • Stop spending too much on one strategy
  • Choose powerful influencers
  • Seek an expert assistant when stuck in the middle of nowhere.

For nearly a decade, Urbansoft has been supporting many clients with brand experiences that have made them go global. We work with a team of 50+ designers, marketing gurus, coders, and project managers who work with the right technology proven algorithmic methods, and the best creative strategies to get you fast results. Contact us now!

 

How to Market Your Business on LinkedIn Efficiently?

Marketing on LinkedIn can help you build strategies on a dimension that suits your business needs and objectives to generate leads, build brand awareness, establish a strategic partnership, and engage target customers. Even though LinkedIn offers several marketing opportunities for every sort of business to expand its reach; choosing the right ones that could be suitable for your company, could pose a range of challenges. Here are a few tips to market and advertise your business on LinkedIn easily and effectively, to help reach maximum potential customers.

  • Create a Killer LinkedIn Profile:

Typically, profiles are where first impressions are formed. To build a LinkedIn Profile that gets you noticed, at first sight, use a professional image, make your headline stand out, use bullets to highlight the points, add images or documents to your achievements, and keep your work record relevant. Don’t forget to use status updates to share relevant brand content, and ask the public for recommendations. This helps your viewers to check out your company’s page and help them understand more about you.                  

  • Define your Audience & your Goals:

An update that aligns with your marketing goals and target audience’s needs, receives high engagement in no time. To achieve this, start by outlining well-defined goals and objectives that are easily understood by your marketing team. This may need to be fine-tuned at the end of the exercise to suit your next marketing aim. With your goals and objectives in mind, define your target customers and channel your brand towards their needs.

  • Optimize for Search Engines:

Like every other social media platform, organic content when optimized for search engines presents an opportunity to consistently get your product and service in front of the right audience when online. A well-optimized company’s LinkedIn page enables them to gain visibility with people searching for a particular brand. Seek assistance from SEO experts if you need one.

  • Add Company Page Followers:

Prior to adding followers to your LinkedIn page, ensure that your company page is up and running fine. It must be supported by visitor’s wants and needs. When the audience’s visit and receive satisfaction from information on your post, you are most likely to retain them. Attract customers and other key partners to become followers. Encourage your employees to share your posts as well.

  • Use Paid LinkedIn Content Ads & Sponsored Updates:

Did you know that delivering engaging ad-content to the right audience is the backbone to any inbound marketing strategy?  Sponsored content allows you to promote your service or product directly via LinkedIn feeds of the professionals you want to reach on the platform.

If you are trying to make it to the top within a short span of time without investing much, SMM is the way to go. When people say “Social Media”, the mind quickly diverts to Twitter and Facebook, unlike what everyone thinks and says, these aren’t the only two platforms available, and there’s a lot more to social media than you know it.  The key to running a successful social media campaign is finding the right platform and ways to connect with your key customers. Contact us now!

5 Content Marketing Strategies that Meet Market Requirements on a LowBudget

A content marketing strategy when effective speaks to your audience exactly what they need each time they visit your website and other platforms. To meet your bottom line needs at every stage of your sales funnel, it isn’t wise to solely depend on the same content strategies to tackle different customers with different perceptions, particularly when dealing with diverged goals at hand. If you’re an entrepreneur or companies planning to broaden your outreach, then you’re reading the right blog. Read on!

                                 

  • FRESH & RELEVANT Content:

 Existing and prospective customers expect high value branded content to stay connected to your pages. As a businessman, your main purpose should be to encourage engagement through content that eventually facilitates a good relationship which leads to a conversion. Aside from the above, search engines evaluate your business online based on the grounds of content value and frequency.  Each time you deliver valuable content, you notice more traffic amassing in your direction.

  • KEEP AT Learning:

 Establish yourself as a thought leader and build trust with your target audience through valuable on-site content. Never stop learning irrespective of your experience and how skilled you might be. The truth is, you can’t apprehend all in the market, neither can you determine the everyday dynamic inclinations of buyers without perpetual learning. Set aside time to learn customer’s ways every day. In that way, you can always advance on your results down line.

  • RE-Examine your Content Strategy:

Whether you’re just starting out with content marketing or you’ve been using the same techniques for a while, it never stings to revisit your content strategy plan to keep it up-to-date to the taste of your visitors. Focus not just on on-site content, but also off-site as well, especially when mapping your content strategy. Both, are essential and play a vital role when it comes to enhancing your overall visibility on search engines.

  • Exercise Balance &Patience:

 Content marketing is a long-term achievement, and it could take a while to boost your social ROI as expected. It takes time to build authority, build an audience and rank high.  Although there isn’t a specific duration for building expected clients, it all depends on the effectiveness of your marketing approach. All you need is constant improvement and patience. Remember, that you aren’t in this alone; your competitors’are with you as well. They are also scouting the newer fresh aspects of content marketing online. Consequently, never give up in following the right way even if you’re to invest in a trusted content marketing agency.

  • Measure the RIGHT METRICS:

 Taking time out to create content frequently, that boosts your brand’s visibility, and pulls responsive leads into your funnel is significant; and also a good idea to note. However, measuring your promotion’s performance is yet another critical aspect. By using the right metrics, you track the number of leads, opportunities, impressions, followers, new customers obtained so far and more. Based on these analysis, you plan a means to improve it further.

All this seams real simple when seen on paper and can really be a hands full when you set your mind to it. At Urbansoft, we can take care of everything for you, from digital advertising, website content writing, blog & article, writing E-magazine content writing, website optimization, SMM, website builds, and more, we do it all. With skills and techniques that help you boost your SEO, our professional content developers use their marketing and sales knowledge to develop and express the client’s emotions into words. Contact us, if you are looking for content marketing professionals to work with.

 

 

How to Drive Your Customer into Buying, Using Content Marketing?

A good question that has many minds boggled. Before we get into all those intricate words, it’s always better to know the fundamentals. Starting with the buying cycle. Understanding the buying cycle will help you cater to the advertisements and marketing strategies that you plan to implement through the process.

The Buying Cycle:

Off-course the methods used might change from business to business, and also based on the demographic, but most of the time it goes like this.

  • Creating an Awareness: Customers don’t seem to need or have the urgency to buy your product or service unless they feel it’s a necessity. So creating an awareness of the same will eventually increase the need.
  • Research: On creating an awareness, the customer goes into a frantic search for a solution. And hopefully, you are able to convince them that you are the ONE.
  • Analysis: The customers then do a bit of shopping on their own, to determine if you are the RIGHT ONE
  • Trial: To help convince one’s self, the customer then requests a trial.
  • Purchase: If you provide a product or service as per standard, you’re in for a sale.

 

The Role of Content:

This cycle, though seems easy may let a few of those prized audiences slip after a while. So what is it that can keep them drawn to you with complete attention!? The answer is – CONTENT. The aspect that you are trying to achieve using content is, persuasion.

Create A Trail:

Just as in Hansel and Gretel, it’s important to create a trail leading up to the chocolate house. Many customers, though aren’t in the idea of buying, are interested in knowing what opportunities are out there in the market. Sharing the content of the process of buying a motorcycle or car with the offers involved could nudge them into buying the product eventually. Next, tips or information on when a product needs to be serviced or even changed can be out there to keep customers informed that they might have to change a product or two at home, instilling the intention to buy.

Instructions:

Many might not be looking or window shopping, but are in for the real deal. So, when they are in the research stage, providing them with valuable information on the product at hand or the deals and offers could help them turn their heads to you.

Call to Action:

Adding a call to action at the end of an article or blog to urge the customer to get on with the buying cycle by actually clicking the button. Using a call to action such as ‘GET A FREE TRIAL’ today is a way of moving your customer closer to that chocolate house.

Tips to Designing a Trail:

Not all content can get people to follow you, instead, you create ones that get them flocking to you like bees to a hive. Here are some tips on implementation of the same.

Trend:

Following the trend and knowing what your audience is looking for is of top priority. If you are looking for your content to be read, make sure that it’s about what people are looking for, or it’s just close to no use at all.

Stop Pushing:

Don’t try to force a person into buying. Try to be more subtle and convincing and stop selling

Target the Right Audience:

Always remember that the content you are sharing is not for all. The main purpose of the content is to meet the right audience. Analyse your customers buying patterns and see where people are falling out. Understand the probabilities for dropping away from the buying cycle and cater content to help them move from one level to another. Last but not least, make sure you are posting that content on the right channels where your target audience sees them.

Analyse & Adjust:

Track your content that goes out and check your audience’s reactions to the same. Find out what makes people like some articles more than the other, and implement the same in the future content development strategies.

Just as a shepherd drives his flock until he gets them on track, try different strategies to move your customers from one stage of the buying cycle to another. Continue to do the same until you find them in the place you desire. For more our service at Urbansoft visit us on our website.

 

Is your Content Marketing Strategy Striking the Nail on Its Head?

Latest studies show that the attention span of an individual has dropped to a few milliseconds over the years with a lot of distraction that continues to grow by the day in the world that we live. Knowing that that is the situation for all viewers and potential customers, it makes it even more important to use the right content while you market your product. Gaining your viewers’ attention and holding that for as long as you need to advertise your product is the key to proper branding.  With no further delay, let’s focus on a few content marketing strategies to follow to grab your reader’s attention and score conversions.

 

What Information can I get out of this Content?

The first question that comes to mind for any individual who’s reading anything is “What Information can I get out of this Content?” Is this what I am looking for? Yes, people go through articles or blogs searching for the apt information to hundreds of questions that cross their minds. Rambling about anything that’s just the opposite of what they are looking for is going to make you lose visitors. Don’t be afraid to cut to the chase, you don’t always have to buffer your information with a sugar coating.

Help me find what I am looking for:

This will be the second aspect of concern, most readers are frustrated as they don’t get what they are looking for. An article states, “Click here for Ideas in boosting your Sales” And the reader gets diverted to a page of packages or offers. Well, here the reader is looking for more information and not to buy. Know your customers and provide them with what they need. ‘INFORMATION’ is what they are looking for, and not offers. Don’t push your customer into the purchase, instead try to build their trust in you with useful information.

Provide Valuable Information:

Have you ever looked at the content marketing pyramid? It goes like this. First, we have the attention-grabbing line, which I call the ‘teaser’. Once you’ve got their attention, then I suggest you put in your ‘asset’. This is where you share valuable information about your product or service and something that will help me build my trust in you. Along with this, you share pages of information to back-up your storyline, and voila, you end with a concluding statement that urges me to buy, also known as a ‘call to action’ symbol.

Get Visual:

Let’s see, would you like to read a book or watch a movie when you are almost brain dead from a day’s work? The answer would be to watch something. Yes, the brain is capable of making sense of something just by viewing an image, rather than reading a sentence, even when it is at its peak performance. An image can speak a thousand words. Try to be more visual in your content marketing strategy.

Be Interactive:

Posting images, videos and relevant content is not all. Having a good interaction with those who visit your page and those who are just passers-by as well, could help boost your presence in the digital realm. Try taking time out to comment, and like images and posts put up by a few visitors to your pages. These just might turn into free branding agents or even loyal customers in the end.

We really do hope you enjoyed your read and hope you’ll stay tuned for our upcoming blogs. For more on our services visit urbansoft.co

 

Blogging- How is it done?

We all know the importance of Internet marketing in the world today; where Internet Marketing is not just related to sites and content that you put on a portal or page; but is all about how to put the message across. It can be an article or news or just an update that you would like to share. The question is, how do we go about doing it? Let’s take a few things into consideration.

 

  1. The Reason for Blogging: Do you blog for fun, professionally, for passion? Why do you blog? Needing to know the reason for blogging is as important as you know where you would like to live. This reason will determine the design and the content that goes on your blog.
  2. Advocates: Who are they and how are they related to your target market. As a rule, they will also form a part of your target market and will also be sharing the content that you post.
  3. Research: A term that is well known, as it brings results. Research is the key, now that you have found your target market; start focusing on what they like to read, what they share, even social networking sites can help you in the same. Now the next step would be creating a chart and filling in the important keywords and articles that the target audience focuses on.
  4. Scheduling: The next thing is about being organized, create a schedule, a basic requirement would be at least one blog per month. As professionals, people get out at least an article on their blog every day. Choose twelve topics and stick to it as a schedule for a year, you may increase the number of blogs if you like but try not to reduce them. If you want to literally stand out of the crowd I suggest, you do at least four a day.
  5. Splash Words: Start by getting your ideas on the page, get it all out. Then choose the ones that make your point the most. Do not focus on the title of the blog or the images that you’ll be fixing already.
  6. Rest: You need to stop focusing on the same thing for too long. Take a break or else you’ll read it and get into editing and your tired mind will make your piece of art into a mess.
  7. Editing: Try to make the necessary changes yourself, or the best way to go about this is to ask someone else of the same cadre to do the same for you.
  8. Title: Make a smashing statement to just sweep up your audience with a word. Best to go with a statement in colloquial terms to get people’s attention.
  9. Images and Links: Links are required to get additional information across to the reader. The purpose of adding links is to make your blog more informative; giving the reader all he/she needs is the basic ideology. Images are basically used to attract the readers or even for clearer understanding. Humans tend to lean more upon pictorial presentations more than text, and an image will give them all they need.
  10. Final Details: Edit and refine, do your magic and post. If you feel you missed out on something you can always go back and make the necessary changes.
  11. Promotions: Understand that your article has to be tailored according to the platform that you are posting it on, Google Plus is not Stumbleupon and Twitter is not Facebook. Remember the effort you put in now will return with interest in the days to come.
  12. Regular Blogging: Last but not the least stick to your schedule as there may be followers you are unaware off keeping track of your Blogs that may lead to future prospects. Blogging for some is pleasure or fun, but in most parts of the world today it’s a social media strategy.

 

 

How to Use Content Marketing to Deliver a Brand Voice?

Your brand voice is a fraction of your branding and it’s the tone of your brand voice that defines your brand’s position. It’s no wonder that firms like Microsoft, Urbansoft, Facebook, Google and many others are brands winning the world market due to special attention is given to their brand voice.

The term “Brand voice” is a reliable message or tone of your brand expressed through words, by written or spoken style. It utters messages about your products and services to your target customers. To get your brand to the top, do pay attention to the following suggestions.

1. Understand your Customers:

The first and foremost action in content marketing is to identify and understand the personas of those who could be interested in your brand. Your brand language is perfectly conveyed when its content covers your target customer’s wants and needs.

2. Build Brand Reputation:

If you want your brand to get noticed, make sure your brand is kept flawless in the market. This requires consistent with appropriate branding to give your product a distinct look. Further, the content describing your brand voice on your website ought to be a reliable and with a high-quality standard. This high-quality content builds a reputation within the marketing industry.

3. Clients Pay for Experience:

Jeff Baker, a director of the digital marketing strategy of BraftonInc says; “Customers are paying for an idea or a story, not your goods and services. That shows customers make decisions to buy on the basis of established experiences of your brand. A strong brand experience requires a proficient and experienced marketer in the areas of your business. In addition, your brand experience has to hold a good message to improve your products or services.

4. Voice Consistency:

Using consistency to build your brand will equip your business with strong credibility and recognition. Moreover, gaining brand recognition moves your business to the next level. In turn, it creates trust and brand loyalty from your customers. Since consumers buy from brands they know and trust, it is vital you maintain consistent brand voice

5. Voice Conciseness:

The lesser words used to convey your brand, the more your target audience will recognize your tone of voice. A concise message will not only allow customers to perceive your brand voice but, influence their buying decision in no time. Ensure to hold a concise, descriptive tone, but, also take note to add information containing important facts about your brand.

6. Be Unique:

Inspiring and enthusiastic marketing content has a way of connecting numerous customers to your business. When you expertise a voice descriptive of the true story of your brand in a unique way, then you can expect success in your content delivering.

If you are looking for professionals in marketing you could look up Urbansoft. We’re minds and makers with business sense and creative chops set out to connect people with what matters most, the experience. Our services cover SMM, Digital marketing, Web development, SEM and many more. Contact us for further details.

Reference: Brafton

                    Business 2 Community

                    Content Marketing Institute 

 

Strategic Content Marketing that Increases Customer Traffic

Relying on traditional marketing alone to drive customers to your product doesn’t prove effective nowadays. There exists a well-proven tactic that promotes a product to its target audience and converts the same into sales, yes, CONTENT MARKETING.  A content marketing strategy can be determined on the basis of your business goals, and the personas of the audience you intend on looking up. On the basis of our expert practices in content marketing, we have identified five leading strategies that will enable you to build your audience.

  1. Determine Objectives for Content Marketing:

You ought to identify and understand the objective of your content marketing needs, only then can you figure out the right marketing direction to are looking to operate on. Having clear objectives makes it easier to choose the right social media platforms, and help you in developing the right stories that reach the hearts and minds of your target audience.

  1. Define your Market Niche:

Niche marketing builds a way for you to highlight your product or service, and helps your business stand out in the market. This will enable you to meet the explicit needs of all your customers. Moreover, it will help you acquire customers in tons, and leverage your expertise that makes you stand aloof from your competitors by proper content delivery. To accomplish that, you must capture the familiarity of the niche you’re dealing with.

  1. Improve your Brand Insight:

Content marketing can help you to generate, maintain, and establish a positive brand perception in the mind of your clients. Frequent customer experiences shared over time through various sources keeps your brand at the top in the market. It could be of much help if your brand possesses and maintains its own style and personality.  Ensure that the content you deliver about your brand contains a specific tone that is relevant, catchy, in style, and related to your product or service at hand. Also, all content is to be delivered to the right channels that are visited by your target audience. This favours higher conversion rates.

  1. Schedule Your Content Posting:

Try to get an understanding of your audience’s schedule on social media platforms. Track them and schedule your content postings accordingly using social media management tools to automatically share your content on the time scheduled. For example, social media management accounts like buffer will be a great help.  Ensure you set the right time when your audience will be online to enable them to view your post.

  1. Frequent Evaluation:

Customer preferences change from time to time. Evaluate your strategy frequently to ensure that your content marketing strategy is trending in the market. Do not focus on the scheme you used at the beginning when your formed your business objective, rather, analyse your business endeavours with Google analytics for further enhancement.

At Urbansoft we strive to redefine the experience of digital marketing for you. We work at a mission to provide small to large sized businesses with digital and traditional marketing strategies that help them increase brand visibility, generate quality traffic, digital presence, and leads; in turn bringing significant ROI and improved revenue. Contact Us for professional guidance.

Reference: Hubspot &  Zerys

 

Get in touch with us!

Big or small, we’ve got a solution when you need it. Our advanced service and support tools provide step-by-stepinstructions without being put on hold or waiting in line.

SiteLock