Content Marketing & SEO- How to Rock at Both?

As we know, SEO and content marketing work in hand to hand. Although, many people think both are different and one is superior to the other. No matter what some may say about search engines and content marketing, the truth of the matter is, both can never be separated; as one success depends on the other. To fully drive out the point, let’s define both!

SEO is a methodology of approaches, and techniques used to upsurge a number of visitors to a website to obtain a high-ranking placement in SERP. Does that sound simple? Also, there are other technical aids to position your site high enough in SERPs using specific content keywords.

When it comes to content marketing, it’s a strategic tactic fixated on creating and dispensing relevant, and consistent content to attract, answer queries, and retain your target audience with aid of SEO.

Down Below are Facts on SEO & Content Marketing:

1. No SEO without Content Marketing: Years ago, we all used to think search engines could efficiently work without content marketing. Nowadays, several entrepreneurs have come to identify the features of content in assisting SEO. Content marketing is the pillar that carries technical language to Google’s search engines to improve the ranking of businesses and make businesses visible to their target audience.

2. Stories Convert, Better than Data: Most of us love stories and I guess you do too. As we know content marketing consists of stories required for a search engine to communicate to those searching for it. When you invest your money in content marketing, your main goal is to write content that Google’s search engine will recognize and generate sales.

3. SEO without Content: SEO is not only about keywords, but it incorporates an effective and efficient pattern of content marketing to make websites effortlessly visible to users. In addition, using a content marketing team, the SEO team can gather high-quality content for optimization which helps your customers understand your brand better.

  • Although SEO and content marketing are different in meaning, both work together to benefit a company’s success, such as generating quality traffic.
  • As a marketer, if you fail to optimize your content appropriately by meeting the standards of the search engines, it would result in a waste of investment.
  • As online presence is a concern, SEO and content marketing are co-dependent. Like SEO is all about keywords and links, the absence of high-quality content on a website makes it impossible for SEO to justify success.

Instead of looking at SEO and content marketing as two different things, why not focus on utilizing both together to make your website attractive to achieve tons of traffic. The aspect of concern is not who creates the content, but what matters the most is if the content fulfills the needs of SEO.

Advertising and Content

This is an important aspect that everyone has to consider when it comes to advertising. Most people believe that they can land a prospective customer by filling their advert with the utmost information as possible. But is that true? On the contrary, it works just the opposite way. The reason why you put up an advert is to get people’s attention towards your brand and not to create a conversion right away. Advertising is only the first step to convincing a customer, information is for blogs on websites. That’s the exact reason why you have one. The chain of conversion starts with an advert which has contact information to get in touch with you.

A customer can collect all the details that he/she needs by browsing through your website to get a clear idea on who you are, what you do, and if you are trustworthy or not to carry out the purchase. Many people somehow have conceived the idea of hitting their audiences with as much information as possible, hoping that it would turn into a sale. They load their adverts with details such as information on the event, features of the products on sale, or info on recruitment details to a point that the prospective customer gets confused asking themselves, “is this really for me? Or, is this exactly what I am looking for?” So in a compulsive attempt to draw your customer closer, you have actually driven them away. Though this may be considered by many as the right approach, you might also want to re-think the ‘LESS IS MORE’ strategy.

A Harvard study on the same explained how more information can affect your customers, “Companies have ramped up their messaging, expecting that the more information they provide, the better their chances of holding on to increasingly distracted and disloyal customers. But for many consumers, the rising volume of marketing messages isn’t empowering—it’s overwhelming. Rather than pulling customers into the fold, marketers are pushing them away with relentless and ill-conceived efforts to engage.”

So, if you are looking to draw a customer in, you might just want to create that interest that kindles them to look you up. Your website or blog is the best place for you to convey your sales pitch. Here your customer is mentally prepared to go through an elaborate report or sales pitch that you have planned, and not in your advert. Half of the job is completed once your client or customer is on your website. Now all you’d need to do is find ways to convince him to make the purchase.

Well a study was conducted with two camera brands that placed an advert. Both brands A and B were given the same amount of space in the advert. Brand A decided to fill its space detailing the features of the camera. While brand B decided to utilize the space adding pictures and slogans related to the experience the user can have. To their surprise, users fled to brand B as they felt more comfortable with the human touch that was given to the advert, and many said that the detailed description used by Brand A only confused them on the purchase, making them take a step back to think before deciding.

Well, firms are still learning how to embrace the white space in an advert. This is in relation to inexperience. The sad part is that many are yet to figure out that they are doing it wrong.

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