Content Marketing & SEO- How to Rock at Both?

As we know, SEO and content marketing work in hand to hand. Although, many people think both are different and one is superior to the other. No matter what some may say about search engines and content marketing, the truth of the matter is, both can never be separated; as one success depends on the other. To fully drive out the point, let’s define both!

SEO is a methodology of approaches, and techniques used to upsurge a number of visitors to a website to obtain a high-ranking placement in SERP. Does that sound simple? Also, there are other technical aids to position your site high enough in SERPs using specific content keywords.

When it comes to content marketing, it’s a strategic tactic fixated on creating and dispensing relevant, and consistent content to attract, answer queries, and retain your target audience with aid of SEO.

Down Below are Facts on SEO & Content Marketing:

1. No SEO without Content Marketing: Years ago, we all used to think search engines could efficiently work without content marketing. Nowadays, several entrepreneurs have come to identify the features of content in assisting SEO. Content marketing is the pillar that carries technical language to Google’s search engines to improve the ranking of businesses and make businesses visible to their target audience.

2. Stories Convert, Better than Data: Most of us love stories and I guess you do too. As we know content marketing consists of stories required for a search engine to communicate to those searching for it. When you invest your money in content marketing, your main goal is to write content that Google’s search engine will recognize and generate sales.

3. SEO without Content: SEO is not only about keywords, but it incorporates an effective and efficient pattern of content marketing to make websites effortlessly visible to users. In addition, using a content marketing team, the SEO team can gather high-quality content for optimization which helps your customers understand your brand better.

  • Although SEO and content marketing are different in meaning, both work together to benefit a company’s success, such as generating quality traffic.
  • As a marketer, if you fail to optimize your content appropriately by meeting the standards of the search engines, it would result in a waste of investment.
  • As online presence is a concern, SEO and content marketing are co-dependent. Like SEO is all about keywords and links, the absence of high-quality content on a website makes it impossible for SEO to justify success.

Instead of looking at SEO and content marketing as two different things, why not focus on utilizing both together to make your website attractive to achieve tons of traffic. The aspect of concern is not who creates the content, but what matters the most is if the content fulfills the needs of SEO.

How Can You Minimize Marketing Costs While Increasing Sales?

Cost reduction, as well as sales increment, are every business owner’s intention. Actually, most companies invest more on marketing but end up with a very low sales revenue despite all their efforts, money and time.  This is termed as wasted resources.  The reason is very simple. This is because these companies have ignored the tricks behind successful marketing. How can you as a marketer minimize cost while increasing sales? Below are 6 ideas behind sales increment and cost reduction:

  • Customer Retention:

Do your customers leave after execution of one project or do they stick to you for all their projects? The answer is best known by you. To find another customer for replacement requires spending. If you have trouble retaining yours, try to add more value to the services provided to them,  get feedback, get to know their experiences on your services and adjust accordingly to restore your customer’s retention.

  • Use Re-Targeting Techniques:

Some customers are not easily attracted, it requires efficient and convincing efforts to get such customers.  You need to re-plan your marketing techniques to help reach out to these customers. This can be done by showing them relevant ads on another web pages they visit, and by creating opportunities for them to be enticed to your products and services.

  • Increase Education:

The idea behind increasing sales comes from educating your customers more, rather than just advertising. Do not rely on just generic and pitches to entice your visitors. Rather educate them more about your brand and its unique features. Show them the reason to buy your product and services.

  • Use Marketing Automation:

The term “time” is money comes to mind in this case. Instead of spending much time in your marketing task, why not try using marketing automation to make marketing tasks easier. This also minimizes costs and saves you time. By using this method, you can actually have enough time to improve your marketing strategy. Marketing automation is cheaper and helps manage big data. It also allows you to manage your data in the cloud when compared to other techniques of marketing.

  • Stick to What Works Best:

Why not do research and find out the best marketing strategy that attracts your visitors? After finding out the best method, do what is called market testing, with a minimum marketing budget. And see how many customers react positively. If the numbers are satisfactory, maximize that opportunity and start increasing your sales, instead of wasting resources on another marketing strategy that is not worth it.

  • Avoid Marketing Failures:

Marketing requires investing your resources and time. If you fail in your marketing, it simply means you need to re-market. Obviously, your marketing cost will increase and bring down your revenue. Errors to avoid:

  • Avoid grammatical errors
  • Avoid negative campaigns
  • Keep the information simple and easy
  • Provide marketing that meets your target audience’s needs
  • When you generate leads, convert them to sales immediately
  • Apply the above facts to reduce cost while increasing sales

Increase Buyers on Your Site

The holiday season is upon us and it’s time to start shopping. Before the month is out everyone would be done shopping and would have moved on. The time is now and we have got to own it. Let’s take a quick look at a few tweaks that could be made to your website that makes quick conversions from shoppers to buyers.
Get Rid of the Fluff:
It has been a long discussion and after a lot of thought and suggestion with proven stats, it has been decided to get rid of sliders and auto-run carousels. Though they do look entertaining, they are a source of distraction and are actually a bit of an annoyance to those who usually shop over mobiles. Instead eCommerce site owners are requested to turn their attention to hero images or grids which are informative and eye catching.
Avoid Auto Play:
When people shop online while on the go, or at a quite spot such as the doctor’s office; that blast of noise that comes from their phone could be disturbing. In such cases, it would be better to make a provision to save video to be watched later, or add a thumbnail to entice them to watch, compelling graphic.
Narrow Down Search Options:
With too many options to choose from visiting shoppers would get confused and make them think twice. Keep them focused by minimizing on the number of option you have to provide. The best way to go about it is to display just a handful of other products below all the important details for the product the page is designed to showcase.
Featuring Prices:
Make your price lists more convincing. Use selective font colors and sizes to attract the eyes. Instead of strike-outs use words such as ‘Previously’, ‘Original pricing’ and others to indicate the present and the past price.
Usage of Popovers:
Popovers are likable only when you have the time to take a look at them. When you are in a hurry to shop, or especially shopping on a small screen, popovers can be an unpleasant thing. Popovers are best used when you are trying to get people to register for emails, and the festive season is not the right time for that. If you must, you can use a timed pop-up that displays after the visitor has had the chance to look around a bit.
Checkout Page:
Make your checkout page as simple and clear as possible. Give a clear cut picture of your modes of payment, shipping methods, use radio buttons or “select one” menus instead of standard drop-down menus. For payments using PayPal Express, Amazon Payments, and others add another link for credit card checkout.

Reasons for Negative Traffic Responses to a Website

Finding potential customers by itself can be a tricky, and holding on to them can be even more challenging. There are several reasons why your customer back tracks from your business site, and we are going to focus on a few here. Let’s take a closer look at what can be done to keep your customer engaged transforming them to a client.
01) Navigation Issues: It can be really frustrating when you are trying hard to find your way around a website. Customers don’t have time on their hands to spend all a day exploring your site. Making an easily accessible site reduces the stress in the customers understanding, giving them a pleasurable experience.
DONTS
• Don’t use icons or images for call-to-action symbols. This can confuse the customer.
• Main links need to stand out eg: ABOUT US. Many may think it’s cool to create a different look by burying them in the text. Customers get lost or sometimes annoyed by this.
• Make things simple. Don’t force your customer to re-think your link to get a clear picture of where it’s actually going to take them. Phrases like ‘Other Links’ can make people perplexed.
DOS:
• Try making it simple. A logical approach of what should follow after what can make it easier for a visitor to find their way around.
• Sitemaps can be used for bigger sites.

02) Ads and Pop-ups:
Ads and pop-ups that fill the page when you are desperately looking for something can only make you furious. Though it might serve you with revenue for the time being, in the long run it would decrease the traffic to your site.
DONTS:
• If you are planning on having them, don’t let them take up too much space when they pop-up
• Ads shouldn’t be the first thing that your visitors see, stop trying to divert your customer’s attention away when they are interested in the content of your site.
DOS:
• Ads do help increase your website traffic, unless they are used discreetly. Be careful not to go overboard as they will definitely increase your bounce rate.

03) Content Structure:
Besides using proper content, proper content structure also matters. Readers get frustrated when they can’t find what they are looking for. This will affect your conversion ratio.
DONTS:
• Don’t make your visitors fish for details. Everything should be easily accessible and distinctly visible.
DOS:

• Make sure that all details of specific context are found on the same page. For example: Contact info details are best put together in one page rather than spreading them out all over the website.
• Go by the rule of thumb. Some people are accustomed to looking for certain details on certain areas of the page. For example, a mail address or a phone number will usually be at the top right corner or the bottom of the page. Services are usually followed by the about us page. These simple things save time and make the visitors experience stress free.
• Highlight headings or details that you want to create a stress on. This makes it easier to locate.

04) Usage of Audio/ Video
People like to have the opportunity to choose what they view. Forcing video or audio footage on them is not very positively taken by many.
DONTS:
• Avoid automatic streaming of videos.
• Avoid using nerve racking music in the background
DOS:
• If you definitely want to share your ideas as a video, make the choice optional. Also add an easily accessible exit option incase the viewer changes his mind.

05) Registration:
Forced- registration is a definite turnoff for all visitors. If you are presently doing the same you could have noticed the bounce rates on your site.

DONTS:
• Don’t force visitors to sign in or register before in order to view content.

DOS:
• Make the signing up process optional.
• Give them a demo of the benefits of a sign up to encourage more registrations to the site.

The Thin Line between Marketing & Branding

To be very frank, most people of today are confused and don’t know the difference between marketing and branding. When a person chooses a business and decides to go ahead with branding online, the first question that tops their mind is, how do I go about it?

Well a few think that branding involves choosing a logo, a website design, a color scheme that suits their company, so on and so forth. While some others believe that it involves promotional campaigns, adverts, creating a presence online, or the SERPS. Well, the sad part is that all the above are just marketing tools and strategies and NOT related to branding. So, this leads us to the next question, what does branding really mean?

To make it very simple, marketing is when you go around promoting yourself telling others what you actually do, whereas branding would mean you’ve already created an impact in the industry and you work towards promoting that through marketing.

So, where do people commonly go wrong?

Misapprehensions of Branding:

  • Many people including ones who are into branding and marketing sectors as professionals confuse the facts of marketing and branding. Anything that involves advertising, promoting and else, are all related to marketing, whereas branding goes a lot deeper and is related to establishing an emotional, more personal view on the brand that explains the company’s message.
  • Who really controls a brand? Well, many believe that the authority of a brand lies with the company, which is absolutely wrong. The image of the brand lies in the hands of its customers and the way they view them. And you’ll know that your brand is failing when you don’t receive return customers.
  • Determining Success: Many believe that there is a specific formula to be followed when it comes to branding. Just as how you can determine the results when it comes to SEO or online marketing, people believe they can measure the results when it comes to branding. Well, you might be wrong in that case. A few measures followed by a competitor company in areas of branding may work well for him, but it doesn’t necessarily have to work well for you. Here the only aspect that you can rely on is the behavior and interest shown by your customers towards your brand.

Well, if those are the ways no to go about your branding strategy, well then what is the right way to do it?

There are a few simple and easy ways to get the job done by proper planning.

Finding the Reason behind Your Establishment:

Before you go head-on and start campaigning, it would be easier to make a clear statement to your prospective customers if you had a clear view on why you went on to start this business. Knowing the reason to the question why, adds a personal touch to the firm, in turn creating a sense of trust in your customers.

Determining a Tone that Voices Your Brand:

After gaining a clear picture of what you do and who your target audience is going to be, next you are going to determine the voice of your brand. This can be sorted on how you’d like your band to be projected, as a casual friendly brand, or a corporate more formal one, or a humorous one that can crack a joke once in a while. Before you decide, make sure you can hold on strong to the identity that you choose. This is going to add personality to your company, and cannot be changed in the long run. Consistency is what a loyal customer would like to see even after 40 years of a brand’s establishment, and your choice today may have to be held onto in the future.

Determine Your Values:

This will help your customers get a clearer understanding of who you actually are. These values can be encrypted as a set of principles and procedures on how you govern yourself and your firm. Your values can be discussed on and demonstrated to your clients and customers by the way you handle yourself in your service.

Marketing:

Now that you have determined the purpose of your firm, your values, and tone of voice to establish your brand; you can take it to the next level and start by making yourself known to your audience. Well, this is where marketing comes in. By careful research on the modes, strategies, and platforms that you are going to utilize you can hit your target audience by enlightening them with your mission, vision, and plans you have on providing your customers with quality service.

I hope I have explained the thin line that exists between branding and marketing. Branding is and will continue to remain the core to a marketing strategy. Understanding and getting a clear idea of the same will help you project yourself to your target audience in the most authentic, and dignified way winning you loyal customers.

Tips for Marketers Who Use Periscope

I was able to pick up a few noteworthy tips for users of Periscope while reading through a rather interesting article on HubSpot’s Blog.

Off late there has been a huge surge in relation to live streaming and video blogging. It has gained so much of importance that regular users of apps such as Periscope have used the same to take casual videos of their daily lives, and post them for real time views by their friends and family. This turns the direction of the app to the benefits as used as a marketing tool. So what are the ways to get the best out of the app?

  • Timing:

Well it’s always about timing, weather your making a proposal to your girlfriend or running to touch base a at baseball game, it’s always about timing. Likewise the best way to go about using Periscope is finding the right time to launch your videos on Twitter. Since Periscope and Twitter are linked, the best way to get around promotions of your videos is by identifying when your target audience gets online. Well, you could do some research on Twitter to figure that out, or you can have your videos saved for later views within 24 hours. Besides this, the videos can also be saved to your camera roll as well.

  • Choice of Titles:

The titles you use could make a difference. We live in a busy world and not everyone has the time to spend viewing all posts that show up on any social media site for that matter. So, the only thing that’s going to keep your users from overlooking your video is the title you choose.

>> To the Point:

Make sure the title gives apt info of what the video portrays. This will give you more views.

>> Make Believe:

Make your viewers believe that you are giving them something special to look forward to, such as “Live from the studios of …..” This will make people hit on the video soon.

>> Make it Distinctive:

Share your thoughts on the video in a few words.

  • Make Yourself Visible:

If you are going to broadcast a video via periscope, you’d find that you can share it on Twitter as well. If you turn on your location tagging option, this will help you reach bigger audiences. Your Twitter followers will be able to view your Tweet as LIVE on #Periscope: [Video Title] [Link to Video]. Now if anyone clicks on your Tweet, they’d get redirected to Periscope and will be able to view your video there. Unlike before, tagging your location with your Tweet has become a lot safer as the locations now show a larger geographic region than a specific area.

  • Sharing Views:

Just like other social media apps and sites, users get to share their likes as hearts and their comments as they watch the video in real time. By acknowledging to these comments, or by just allowing people to share their views, you get your video out there in the air. The more hearts that you receive, the higher in ranking you are placed under “Popular People to Follow” and the “Most Loved” section on Twitter.

  • Trial & Error:

Periscope is new in the market and many of its users are still trying to figure it out. The best way to go about using it would be to take the time to analyze your views. Periscope comes with key stats that show you how many live viewers you’ve had, how many have watched your video more than once, how many likes/ hearts you have received, and so on. Taking a close look and understanding your audience’s likes and dislikes will tell you where you need to make the necessary changes.

The broadcasts that you make are going live instantaneously so you have no room for error. Make sure the lighting and sound effects are real good when you start shooting.

Have fun!

How to prefer the precise photography for a Website or Blog

A good photography is very much important for the look and feel or a website or blog. A good quality design can only be effective when presenting your company’s brand and personality; A good photography will comprises all together. There are three ways of obtaining photography for your website.

THREE WAYS:

  1. Engage a Professional Photographer:

By hiring a professional we can usually yield high quality results in the photos that are taken. It will also make sure that you will be using exclusive images for your business.

 

  1. Stock Photography

It is possible to pick lots of available,proper pictures from sites such as istockphoto.com or shutterstock.com. you can get free images from many websites such   as stockvault.net that will work well with your site.
the concept of stock photography is very simple and economical solution, it should be remember that images you pick are showing authority of your reliability. By using common or personal photography it will result in reducing the sense of trust among the people who visits your site.

  1. Take your own Pictures

Now it’s very common to take every individual picture with the easy access to digital cameras and equipment. Many times it will end up in desirable results.
Did you know that, according to a study done by Carleton University, visitors to your website form an opinion about your business in 1/20th of a second?  That almost instantaneous reaction subconsciously continues to weigh on them while viewing the rest of your site as well.  Achieving that great first impression with your visitors can be as simple as choosing the right images.  Here is how to pick the right pics to prevent visitors from hitting that back button.

Keep your Design in Mind

The images reveal in your website should match the look and content of your website. Your images should be on the page.

Size and Orientation

Your images should look like they belong to the site, not like copied or stretched from anywhere. You can give the dimensions of images on the site if you hire a professional photographer. Pay more attention to the texts or characters that are rollovers or appear on top of the image. The text in your page should be clear and it shouldn’t cover up the main focus of the image.
Seek Help Around:

You can get suggestions from your coworkers or friends,family about the images before you come to an conclusion. Listening the ideas of few others may change the way you feel about an image.
Effort

It’s very crucial to make yourself engage into photography with full effort. If the viewers feel like your pictures are lifeless in choosing images for your website, it will affect your content, products or services. It will reduce the no of visitors for your website.

 

To conclude, the photography you prefer can either make or break the trust a visitor feels towards your site. The efforts which you put for this site will reveal in the trustworthy, happiness of your site visitors, and yield the success of your website.

In conclusion, the photography you choose can either make or break the trust a visitor feels towards your site.  The time, effort, and money you put into this decision will be directly reflected in the happiness of your site visitors, and the success your website achieves.

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