Content Marketing & SEO- How to Rock at Both?

As we know, SEO and content marketing work in hand to hand. Although, many people think both are different and one is superior to the other. No matter what some may say about search engines and content marketing, the truth of the matter is, both can never be separated; as one success depends on the other. To fully drive out the point, let’s define both!

SEO is a methodology of approaches, and techniques used to upsurge a number of visitors to a website to obtain a high-ranking placement in SERP. Does that sound simple? Also, there are other technical aids to position your site high enough in SERPs using specific content keywords.

When it comes to content marketing, it’s a strategic tactic fixated on creating and dispensing relevant, and consistent content to attract, answer queries, and retain your target audience with aid of SEO.

Down Below are Facts on SEO & Content Marketing:

1. No SEO without Content Marketing: Years ago, we all used to think search engines could efficiently work without content marketing. Nowadays, several entrepreneurs have come to identify the features of content in assisting SEO. Content marketing is the pillar that carries technical language to Google’s search engines to improve the ranking of businesses and make businesses visible to their target audience.

2. Stories Convert, Better than Data: Most of us love stories and I guess you do too. As we know content marketing consists of stories required for a search engine to communicate to those searching for it. When you invest your money in content marketing, your main goal is to write content that Google’s search engine will recognize and generate sales.

3. SEO without Content: SEO is not only about keywords, but it incorporates an effective and efficient pattern of content marketing to make websites effortlessly visible to users. In addition, using a content marketing team, the SEO team can gather high-quality content for optimization which helps your customers understand your brand better.

  • Although SEO and content marketing are different in meaning, both work together to benefit a company’s success, such as generating quality traffic.
  • As a marketer, if you fail to optimize your content appropriately by meeting the standards of the search engines, it would result in a waste of investment.
  • As online presence is a concern, SEO and content marketing are co-dependent. Like SEO is all about keywords and links, the absence of high-quality content on a website makes it impossible for SEO to justify success.

Instead of looking at SEO and content marketing as two different things, why not focus on utilizing both together to make your website attractive to achieve tons of traffic. The aspect of concern is not who creates the content, but what matters the most is if the content fulfills the needs of SEO.

How Can You Minimize Marketing Costs While Increasing Sales?

Cost reduction, as well as sales increment, are every business owner’s intention. Actually, most companies invest more on marketing but end up with a very low sales revenue despite all their efforts, money and time.  This is termed as wasted resources.  The reason is very simple. This is because these companies have ignored the tricks behind successful marketing. How can you as a marketer minimize cost while increasing sales? Below are 6 ideas behind sales increment and cost reduction:

  • Customer Retention:

Do your customers leave after execution of one project or do they stick to you for all their projects? The answer is best known by you. To find another customer for replacement requires spending. If you have trouble retaining yours, try to add more value to the services provided to them,  get feedback, get to know their experiences on your services and adjust accordingly to restore your customer’s retention.

  • Use Re-Targeting Techniques:

Some customers are not easily attracted, it requires efficient and convincing efforts to get such customers.  You need to re-plan your marketing techniques to help reach out to these customers. This can be done by showing them relevant ads on another web pages they visit, and by creating opportunities for them to be enticed to your products and services.

  • Increase Education:

The idea behind increasing sales comes from educating your customers more, rather than just advertising. Do not rely on just generic and pitches to entice your visitors. Rather educate them more about your brand and its unique features. Show them the reason to buy your product and services.

  • Use Marketing Automation:

The term “time” is money comes to mind in this case. Instead of spending much time in your marketing task, why not try using marketing automation to make marketing tasks easier. This also minimizes costs and saves you time. By using this method, you can actually have enough time to improve your marketing strategy. Marketing automation is cheaper and helps manage big data. It also allows you to manage your data in the cloud when compared to other techniques of marketing.

  • Stick to What Works Best:

Why not do research and find out the best marketing strategy that attracts your visitors? After finding out the best method, do what is called market testing, with a minimum marketing budget. And see how many customers react positively. If the numbers are satisfactory, maximize that opportunity and start increasing your sales, instead of wasting resources on another marketing strategy that is not worth it.

  • Avoid Marketing Failures:

Marketing requires investing your resources and time. If you fail in your marketing, it simply means you need to re-market. Obviously, your marketing cost will increase and bring down your revenue. Errors to avoid:

  • Avoid grammatical errors
  • Avoid negative campaigns
  • Keep the information simple and easy
  • Provide marketing that meets your target audience’s needs
  • When you generate leads, convert them to sales immediately
  • Apply the above facts to reduce cost while increasing sales

Tips for Marketers Who Use Periscope

I was able to pick up a few noteworthy tips for users of Periscope while reading through a rather interesting article on HubSpot’s Blog.

Off late there has been a huge surge in relation to live streaming and video blogging. It has gained so much of importance that regular users of apps such as Periscope have used the same to take casual videos of their daily lives, and post them for real time views by their friends and family. This turns the direction of the app to the benefits as used as a marketing tool. So what are the ways to get the best out of the app?

  • Timing:

Well it’s always about timing, weather your making a proposal to your girlfriend or running to touch base a at baseball game, it’s always about timing. Likewise the best way to go about using Periscope is finding the right time to launch your videos on Twitter. Since Periscope and Twitter are linked, the best way to get around promotions of your videos is by identifying when your target audience gets online. Well, you could do some research on Twitter to figure that out, or you can have your videos saved for later views within 24 hours. Besides this, the videos can also be saved to your camera roll as well.

  • Choice of Titles:

The titles you use could make a difference. We live in a busy world and not everyone has the time to spend viewing all posts that show up on any social media site for that matter. So, the only thing that’s going to keep your users from overlooking your video is the title you choose.

>> To the Point:

Make sure the title gives apt info of what the video portrays. This will give you more views.

>> Make Believe:

Make your viewers believe that you are giving them something special to look forward to, such as “Live from the studios of …..” This will make people hit on the video soon.

>> Make it Distinctive:

Share your thoughts on the video in a few words.

  • Make Yourself Visible:

If you are going to broadcast a video via periscope, you’d find that you can share it on Twitter as well. If you turn on your location tagging option, this will help you reach bigger audiences. Your Twitter followers will be able to view your Tweet as LIVE on #Periscope: [Video Title] [Link to Video]. Now if anyone clicks on your Tweet, they’d get redirected to Periscope and will be able to view your video there. Unlike before, tagging your location with your Tweet has become a lot safer as the locations now show a larger geographic region than a specific area.

  • Sharing Views:

Just like other social media apps and sites, users get to share their likes as hearts and their comments as they watch the video in real time. By acknowledging to these comments, or by just allowing people to share their views, you get your video out there in the air. The more hearts that you receive, the higher in ranking you are placed under “Popular People to Follow” and the “Most Loved” section on Twitter.

  • Trial & Error:

Periscope is new in the market and many of its users are still trying to figure it out. The best way to go about using it would be to take the time to analyze your views. Periscope comes with key stats that show you how many live viewers you’ve had, how many have watched your video more than once, how many likes/ hearts you have received, and so on. Taking a close look and understanding your audience’s likes and dislikes will tell you where you need to make the necessary changes.

The broadcasts that you make are going live instantaneously so you have no room for error. Make sure the lighting and sound effects are real good when you start shooting.

Have fun!

Virtual Reality in Today’s World

We live in a word where normal is not enough, we always are looking for the extra-ordinary. This thirst to want more and experience something better than the best has always moved scientists in the areas of technology to achieve the inevitable. One of those achievements would be experiencing real live experiences through virtual reality. The craze on viewing things in virtual reality has reached a peak where the New York Times has decided to release NYT VR.

The launch of the VR is in association with Google, where more than a million Google Cardboard viewers will be provided with a subscription to their copy of the NYT in November. To top it off the Times Insider subscribers and a selection of Times digital subscribers will be provided with a promo code that allows them to access Google Cardboard viewer which can be viewed on the smartphone.

The debut of the virtual reality film called ‘The Displaced’ by NYT was one that took many of its viewers by storm. The movie revolves around three extraordinary children uprooted by war, all through the lens of virtual reality. As of date there exists more than 30 million children around the globe who have lost their homes by war and oppression as much as once faced in World War II. This film sheds light on the present lives of three children from South Sudan, eastern Ukraine and Syria.

The opinions of the viewer’s clearly explain what virtual reality in today’s world really means in terms of quality viewing experience. Dean Baquet, executive editor, The New York Times said, “Our readers look to The Times for innovative and powerful storytelling and this is The Times at its best. Our Magazine team has created the first critical, serious piece of journalism using virtual reality, to shed light on one of the direst humanitarian crises of our lifetime.” The editor in chief of the New York Times Magazine added “The power of VR is that it gives the viewer a unique sense of empathic connection to people and events. In the context of international reporting and conflict reporting, where our readers rely on us to bring them news and stories from remote and inaccessible places, this has huge potential. Through this immersive video experience, we can put our readers at the center of the most important story of our time.”

We at Urbansoft had covered this latest launch at The New York Times to bring viewers of this latest technology an awareness on the impact of virtual reality in the world of today. This November Urbansoft takes pride in announcing its collaboration with Epson and Sacramento Kings.

Sacramento Kings Owner and Chairman Vivek Ranadive, made a statement that his commitment to Sacramento is bigger than basketball, and the reason why he chose Urbansoft and Epson as partners is because they share the same vision for the future of Sacramento. They unite as one to create a better experience for the people of America.

Internet Marketing

How is it done?

Well we all know the importance of Internet marketing in the world today. Talking about internet marketing means it’s all related to sites and content that you but on it or how to put the message across. It can be an article or news or just an update that you would like to share. Well how do we go about doing it? Let’s take a few things into consideration.

  1. Reason for blogging: do you blog for fun, professionally, for passion? Why do you blog? Needing to know the reason for blogging is as important as you know where you would like to live. This reason will determine the design and the content that goes on your blog.
  2. Advocates: Who are they and how are they related to your target market. As a rule they will also form a part of your target market and will also be sharing the content that you post.
  3. Research: A term well known, as it brings results. Research is the key, now that you have found your target market; start focusing on what they like to read, what they share, even social networking sites can help you in the same. Now the next step would be creating a chart and fill in the important key words and articles that the target audience focuses on.
  4. Scheduling: the next thing is about being organized, create a schedule, a basic requirement would be at least one blog per month. As professionals, people get out at least an article on their blog every day. Choose twelve topics and stick to it as a schedule for a year, you may increase the number of blogs if you like, but try not to reduce them. If you want to literally stand out of the crowd I suggest, you do at least four a day.
  5. Splash Words: Start by getting your ideas on the page, get it all out. Then choose the ones that make your point the most, do not focus on the title of the blog or the images that you’ll be fixing already.
  6. Rest: you need to stop focusing on the same thing for too long. Take a break or else you’ll read it and get into editing and your tired mind will make your piece of art into a mess.
  7. Editing: Try to make the necessary changes yourself, or the best way to go about this is to ask someone else of the same cadre to do the same for you.
  8. Title: Make a smashing statement of just sweep up your audience with a word. Best to go with a statement in colloquial terms to get people’s attention.
  9. Images and links: Links are required to get additional information across to the reader. The purpose of adding links is to make your blog more informative, giving the reader all he/she needs Is the basic ideology. Images are basically used to attract the readers or even for clearer understanding. Humans tend to lean more upon pictorial presentations more than text, and an image will give them all they need.
  10. Final Details: Edit and refine, do your magic and post, if you feel you missed out on something, you can always go back and make the necessary changes.
  11. Promotions: Understand that your article has to be tailored according to the platform that you are posting it on, Google Plus is not Stumbleupon and Twitter is not Facebook. Remember the effort you put in now will return with interest in the days to come.
  12. Regular Blogging: Last but not the least stick to your schedule as there may be followers you are unaware off keeping track of your Blogs that may lead to future prospects. Blogging for some is pleasure or fun, but in most parts of the world today it’s a social media strategy.

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