7 Outlines to Transform Organic Leads into a Customer

On the whole, the motive of every B2B or marketer isn’t just to generate leads but to make sales. Although the strategy is the fastest means to get people locally and globally to find your business and buy, yet, if you visit many businesses pages today, a lot of resources are invested to generate tons of leads, sadly only a few or none is converted into sales.  Isn’t that a big challenge?  If the situation is the same with your business, the following scenarios can help you to convert your organic leads into customers successfully.

  • A Sense of Urgency:

 In marketing, there’s a number of ways to build a sense of urgency for positive change. When you figure out how it works in regard to prospects and team, converting customers can occur with the tap of your fingers.  A sense of urgency is the act of telling your target customers or team to act promptly, unfalteringly and without delay. A failure to act swiftly,could result in opportunities being lost. Using a loyalty programme, or scarcity strategies like limited stocks remain, prices soon to rise, offers soon to end, and etc could improve your buyer’s buying decision.

  • Qualify Sale Leads:

 Bear in mind that not all leads are saleable. However, stop wasting your resources on leads that won’t bring a return. Preferably, direct your efforts sensibly towards customers that are interested in obtaining your products or services. You don’t have to be a marketer to understand a few key metrics about your sales funnel but understanding how it works is the prime.

  • Recognize the Setback:

 If your employees are proficient in leads conversions, there is a good propensity to convert most of the leads if not all. Aside from the above, how to collaborate with the leads is yet another problem that needs attention. A problem lead analysis tools can help you to reckon is how the lead’s problem is impacting your Social ROI.

  • Add Value to your Business:

Build value before giving a price.  Value-added services are worth paying for, leads to customer satisfaction, with a good brand image.  This value shouldn’t be limited to your products and services but others like training your employees from time to time on new conversion strategies, highlighting pertinent customer testimonials and reviews and ensuring a good look on your website. This helps to create trust and confidence in customers.                       

  • Create Tailored Content:

Develop and organize all your content to reach out to all prospects. To do this, organize your content by type, readers’ interest, topics considering the preference of each of your target lead. A customer that reads and loves your content will always come back for more.

  • Make Purchase Easy:

 Make customers understand what you do and secondly, make it easier for them to do business with you.  Ensure that signing up to complete payment is made as easy as possible. Clicking and navigating your page options shouldn’t be an issue, minimize form filling, simplify product demos, easy contact, cut out the jargons, etc. Note that customers may skip the whole purchase and buy elsewhere if the payment process is strenuous.

  • Track Everything:

 Track all conversion processes from the start to the end so as to confirm a list of problem-solving options and set criteria for evaluating conversion activities. Without a measurement system, you can only guess at your sales conversion rate which isn’t the best. Measurement systems enable you to focus more on lifting your standard performance using better sales techniques as well as the key factors that impact sales more positively.

For nearly a decade now, Urbansoft had been working to benefit as many business owners as possible. We work through conversing, connecting, collaborating and creating holistic strategies that are catered to suit each platform. Using Social+ technology, we identify new audiences and opportunities. We increase engagement opportunities between your business and your audience.  Contact us for more information.

 

5 Amazing SEO Techniques to Boost your SERPS

If you’re contemplating to boost your online presence, investing in the top search engine optimization for your website is the best practicable option. Why? If your web page is fully optimized to maximize efficiency, your business will be positioned above other competitors on the search engines. Moreover, everyone seeking your brand can easily locate it. Optimizing your sites for major search engines is a tremendous method to stand out in the game. To achieve the aforementioned statement, utilize the best SEO techniques wisely, most importantly in its application. In today’s article we’ll show you 5 remarkable easy-to-use SEO techniques that work if used suitably.

 

1.Focus on YouTube SEO:

 As you probably know, focusing on YouTube SEO can place your website first on Google with traffic from YouTube. Remember, keyword optimization is the main part of YouTube SEO that enables rankings. To encourage viewers to watch your videos, optimized them around popular keywords.

  • Start by exploring YouTube to generate a list of keywords ideas
  • Make your video SEO friendly particularly the title, and content that describe more of your videos
  • Use better video thumbnails
  • Make longer videos but not too long

 2.Increase your Site Speed:

Improve your site speed not just for desktops but for mobile devices users as well. Do you view this as unnecessary? Just a second slow in loading of a website could result in a fewer page views, decrease in customer satisfaction, and loss in conversions. Above and beyond site speed is the basis for Google ranking. To boost speed on mobile sites and improve site performance, emphasize on “speed” to your website developers.

3.Use Engagement to Boost Rankings:

 In the SEO world, the ability to attract a user’s attention is termed as ‘an engagement’. In other words, it measures the amount of time spent on your web page. Google can only levitate your rankings only if there is a strong SEO presence on your online activities. To use engagement to boost your rankings, do the following:

  • Use colorful images between your content
  • Break a single idea into multiple sentences to capture readers’ interest
  • Format your content to facilitate your reader to scroll down to the end of the page
  • Limit each section to 2-3 sentences, but use ample visible and informative sub-headers to portray the main points
  • Use bullet points to differentiate your points`
  • Write in the inverted pyramid style

4.Build Backlinks:

 As a strategy for SEO backup, high-quality backlinks are a major part of Google’s algorithm. As you dip into the link building strategy, you will notice that the same is still the mainstay to determining search rank; all leading to expanding your brand visibility and obtaining new relationships. Content is the key here. How? When readers see a good content on popular websites with a backlink pointing to the source, they will likely click on the link to learn more.

5.Analytics & Reporting:

 As SEO is the concern, reporting and analytics is a major factor in digital marketing that shouldn’t be overlooked. In the event of determining your marketing movement and improving your marketing strategies, tracking your progress is the answer. If you set an analytics platform to track all your micro and macro processes, your customer’s journey from your sales funnel is reviewed which helps you learn ways to adjust, and fix issues for better performance.

Urbansoftworks with highly experienced, creative technologists who work based on strategies and are ROI driven. Our services are comprehensive and we work to make best use of a client’s potential. We utilize all ethical custom strategies that are customer focused on the highest quality at affordable prices. Contact us now!

 

 

Step-By-Step Guidelines to Achieve Success in Digital Marketing

More than 10 years ago, marketing had evolved due to the explosive progression in digital marketing technology. Lately, there’s expansion in relevancy of online media channels that pop multiple online opportunities for the digital marketing market. It’s no phenomena that there’s more demand for digital marketing experts like never before.  Notice that over 170 million people worldwide use social media frequently making it a place to boost your social ROI. To make digital marketing easier to explore, here are step-by-step guides that help you how to best put that to use.

But before that, let’s learn more about digital marketing.

For your accurate understanding, digital marketing is the use of digital media to influence users to engage and buy your products and services. Digital marketing comprises of Search Engine Optimization, Content Marketing, Search Engine Marketing, Email Marketing, Social Media Management, Social Media Marketing, Affiliate Marketing, and Pay-Per-Click Advertising.

So, let’s begin!

   1.Know your Requirement:

To start off with digital marketing, carefully determine your wants and needs. Start off with a plan that defines and states clearly what your marketing objectives and goals are.  Some questions should include what is the nature of your business?  On which platforms are your target customers? And so on. Bear in mind that your objectives must harmonize with your overall mission, or you could get lost in the process. If you’re working with a digital marketing team, see that they follow your specifically designed management structure to achieve proper branding.

   2.Know your Digital Metrics:

If you have well-planned business objectives, effectual digital strategies and good experience in the digital marketing application will help you progress in making sales. Your 3 major digital metrics should be profit, traffic, and conversions, in order of precedence, while the rest follow. Knowing and measuring your digital metrics will help you stay focused.

 3.Set & Measure Your KPIs:

Assessing your analytics is absolutely crucial to optimize your metrics and watch your profits surge. The key indicators to determine your endeavors are, the number of visitors to your site, ad (click-through rate), number of new leads, website bounce rate, email subscriber list size, and email open rate. These will help you to distinguish your digital marketing strategies’ past success and failure to identify the areas of focus.

How to Analyse KPIs: 

  • Decide the time period to analyze.
  • Set your Google Analytics calendar to match the time frame.
  • Identify the best tools to measure your efforts accurately.
  • Analyze your competitors’ marketing strategies and compare them with yours. 

   4. Learn From Your Mistakes:

In the course of maintaining your customers’ concentration, staying ahead competitions, and learning the appropriate technologies to assist your efforts, you may strike many mistakes and opportunities. Remember, mistakes are incredible means to learn. Nevertheless, be extra careful to avoid big mistakes as the same are often expensive.

To avoid errors in marketing, adhere to the following advice:

  • Never post content without a purpose
  • Stop spending too much on one strategy
  • Choose powerful influencers
  • Seek an expert assistant when stuck in the middle of nowhere.

For nearly a decade, Urbansoft has been supporting many clients with brand experiences that have made them go global. We work with a team of 50+ designers, marketing gurus, coders, and project managers who work with the right technology proven algorithmic methods, and the best creative strategies to get you fast results. Contact us now!

 

How to Market Your Business on LinkedIn Efficiently?

Marketing on LinkedIn can help you build strategies on a dimension that suits your business needs and objectives to generate leads, build brand awareness, establish a strategic partnership, and engage target customers. Even though LinkedIn offers several marketing opportunities for every sort of business to expand its reach; choosing the right ones that could be suitable for your company, could pose a range of challenges. Here are a few tips to market and advertise your business on LinkedIn easily and effectively, to help reach maximum potential customers.

  • Create a Killer LinkedIn Profile:

Typically, profiles are where first impressions are formed. To build a LinkedIn Profile that gets you noticed, at first sight, use a professional image, make your headline stand out, use bullets to highlight the points, add images or documents to your achievements, and keep your work record relevant. Don’t forget to use status updates to share relevant brand content, and ask the public for recommendations. This helps your viewers to check out your company’s page and help them understand more about you.                  

  • Define your Audience & your Goals:

An update that aligns with your marketing goals and target audience’s needs, receives high engagement in no time. To achieve this, start by outlining well-defined goals and objectives that are easily understood by your marketing team. This may need to be fine-tuned at the end of the exercise to suit your next marketing aim. With your goals and objectives in mind, define your target customers and channel your brand towards their needs.

  • Optimize for Search Engines:

Like every other social media platform, organic content when optimized for search engines presents an opportunity to consistently get your product and service in front of the right audience when online. A well-optimized company’s LinkedIn page enables them to gain visibility with people searching for a particular brand. Seek assistance from SEO experts if you need one.

  • Add Company Page Followers:

Prior to adding followers to your LinkedIn page, ensure that your company page is up and running fine. It must be supported by visitor’s wants and needs. When the audience’s visit and receive satisfaction from information on your post, you are most likely to retain them. Attract customers and other key partners to become followers. Encourage your employees to share your posts as well.

  • Use Paid LinkedIn Content Ads & Sponsored Updates:

Did you know that delivering engaging ad-content to the right audience is the backbone to any inbound marketing strategy?  Sponsored content allows you to promote your service or product directly via LinkedIn feeds of the professionals you want to reach on the platform.

If you are trying to make it to the top within a short span of time without investing much, SMM is the way to go. When people say “Social Media”, the mind quickly diverts to Twitter and Facebook, unlike what everyone thinks and says, these aren’t the only two platforms available, and there’s a lot more to social media than you know it.  The key to running a successful social media campaign is finding the right platform and ways to connect with your key customers. Contact us now!

5 SEO Tools to Audit & Measure Your Website Efficiency

The most proficient and easiest way to improve your website performance is by using SEO monitoring tools in your content marketing promotion. Why? It’s only by understating these tools you can use them effectively.  There are a lot of SEO auditing and monitoring tools to keep your website on track. If you analyze your entire website from time to time, you will no doubt notice your site’s scrawny areas. By getting suggestions needed to improve your search engine strategy, can help you earn a higher Google ranking.  Here’re a few SEO tools with their different uses.

  • Google Keyword Planner:

The purpose of using Google keyword planner is to help you build search network campaigns, increase keyword suggestions, and their volumes of search.  This kind of tool is free and user-friendly and can help you sort things out even if you have basic knowledge of it.  Start by searching the words or phrases that relate to your brand and then select the best.

  • Google Webmaster:

A webmaster is an aspect of Google official tool that helps you track your website performance. Using the same, analyze your website thoroughly to examine your indexing status, improve your On-Page SEO, optimize your site’s visibility easily, and fix other technical issues linked with your website.

  • HubSpot’s Website Grader:

Website Grader is designed to improve your site’s performance. It ensures that your business discovers search engine optimization opportunities available from time to time to meet the changes in the marketing trends relating to your site’s speed, security, mobile friendly, performance, SEO, and lots more needed to boost the growth of your business.

  • Check My Links:

If you’re editing a web page that has lots of links, it’s complex to ensure that all links are working fine and without errors. Check My Links SEO is designed to fish out, highlight all broken links, and optimize all the internal or external links found on your webpage to ensure they work perfectly.

  • Ahref:

Ahref is an advanced SEO resource Keyword which shows you the most searchable words people use to find your related products and services. In addition, it produces links and ranking profiles that drive traffic from your competitors.

Are you struggling to find and understand SEO strategies? Struggle no more! Urbansoft has proved to be the best of the best in SEO services. We have a very simple process to it. To start off we collect details such as local SEO marketing goals, calculate budgets, and analyze current strategies. On analyzing your ranking and branding position in the industry and on the web, we put forth a valuable proposal created in your best interest. On acceptance, we move on to on-page and off-page optimization.

Why Urbansoft’s SEO Services?

    We work with SEO experts

    We help save Time and Money by using effective strategies

    We help you own an SEO optimized User-friendly Website

    We provide a ranking based on keywords that will drive awareness and sales

    We provide 24/7 support

    We help you reach your target audience

    We use white hat SEO techniques

Contact us for further information today!

 

 

Benefits of Using Web Tools to secure your Brand?

Web technology has positive effects on business operations, irrespective of the company size. Some may view it as unnecessary or a waste of resources when trying to adapt to the changes in everyday technologies. Though that might be true in a few aspects, a few notices that investing in trendy know-hows no doubt boost return on investment a hundredfold, give the brand a new beginning and provide the business with a strategic edge over all its competitors. How? Here are a few things to consider while pondering on investing in the technologies of the day.

• Promotion:

In today’s digital epoch, the growth of the Internet’s accessibility is inescapable, and this makes it easier for any firm that is looking to make its product or services stand out in the market. Without a web advertising office in place, a business will deprive itself of tons of clients searching for its kind of brand online. Web tools make the promotion of a business easily attainable, eases of customer understanding of the product and service, and helps create a new market for a firm’s new entrants.

• Distribution:

Distribution networks are the stronghold of every successful marketing campaign. One of the most crucial distribution platforms is a business website. Using web tools such as e-commerce site portals, a firm can showcase, manage, and expand the distribution of its product and services on a large scale. Besides these, both existing and potential customers can easily access the firm’s offers and order their needs and wants on their very own.

• Pricing:

Through web tools, you can list and alter the prices of the services or products as the market requires. Besides, most customers do compare the prices of different alternatives before they finally buy. In addition, inbound sales could cut your resource costs to half the price as the process of online purchases doesn’t require a sales representative.

• Security:

Information security is now a world topic as a result of fears of hack attacks and other security failures that could jeopardize businesses. A survey by the Centre for Strategic and International Studies indicates that cybercrime costs the global economy over US$400 billion per year. It isn’t surprising that technology can protect your business information, but you ought to keep it in operation using advancing technology.

• Efficiency:

Did you know that your businesses can operate more efficiently when you use web technology accurately? True! If you are already using the same, you are most likely a witness to the same. Like mobile websites that make it friendly for your clients to reach you conveniently and purchase based on offers. All your files could be digitized to make customization of documents easier, send and reply to emails promptly, and thus improving customer relationship management.

• Collaboration:

If you have noticed, web technologies have redesigned the concept of collaboration and rendered it an open construct independent of business learning like never before. With learning management systems (LMS) dashboard, a firm’s team and its clients can collaborate to learn on the better ways to handle different projects through diverse networks. Platforms such as Google Plus, Twitter, and so on could be used to access documents from different locations making it easier to complete client projects successfully and on time.

At Urbansoft, we design sites based on understanding basic needs as a company, service provider, or retailer, we incorporate a design keeping in mind even the smallest positive and negative key areas that can either pick you up or drop you down. For example, we deal with sites such as Amazon, also known as the world’s largest bookstore, and sites which have Gateway or portal sites. Contact us for further information on the same.

 

 

How to keep Your Customers Coming Back for More?

A satisfied buyer surpasses all business tactics, and which of course is the energy that keeps your brand selling. The moment the rate of customer satisfaction reduces the love for your product or service dies. This, in turn, affects your sales. If you nurture a deeper bond with your existing and potential consumers, they will distinguish your brand as essential, and uphold a long-term commitment as well. Let’s us learn how?

  • Keep Customers at the Edge of Their Seats:

Keeping your customers in tune with your brand comes with intensifying your connections with them. It’s a critical phase of your business that you can’t break out of if you want to retain the audience within your reach.  This can be achieved by suitably constructed blogs on your websites, business news, adverts, updates, and interesting events that keep customers within your hands, by increasing the fondness of your brand.

 

  • Leverage Suitable Technologies:

As your products or services and clients relationships amplify, you ought to refresh it through technologies, innovations, and with the prevailing marketing trends. Ensure that you utilize technologies productively to portray your offers. This may involve redesigning your brand, in an effort to renew and refresh your customer’s perception.

  • Regular Market Analysis:

As a brand marketer, your first step should be market research before projecting your stories to your target audience. The significance of a good regular market analysis applies to all sizes of businesses. When you understand the everyday market scenario, you will identify many distinct factors that could benefit your business or clients.

  • Deliver Values:

If you deliver trust, it’ll definitely double its return in no time, in the sense that customers will assure repeated business and will also respect you.  When you build trust in your customer, you can achieve the brand value that promotes a higher premium on your brand. Always ensure that your brand truthfully speaks about what matters to customers, even in your blogs.

  • Ensure Conveniences:

All customers are kings, so care about their convenience and not yours. Make sure that all your business platforms are user-friendly. Each feedback or complaint your customers make have a lot to tell on your business. Therefore, look to each one intently and resolve the same.  CRMS, responsive websites, and customer- friendly websites are some of the keys that make customers come back to you.

  • Surprise your Customers:

Customers love surprises like everyone else. If you want clients to continue buying from you, surprise them from time to time. Simple and cost-effective surprises make a difference.  Customers will appreciate even the little things you offer them, and will, in turn, encourage to build a closer and long-term relationship with you.

Note that, associating with branding agencies such as Urbansoft helps keep businesses one step ahead of their competition. Being remembered as a quality provider keeps you at the top, and encourages repeated business. Contact us for support.

 

 

5 Key Areas to Understand Your Customer’s Purchase Path

The process of identifying a customer’s purchase journey begins with knowing your customer’s traits individually. Gathering existing information about your existing and potential audience is a good start to know the various touch-points required to create a strong customer experience about your brand. This will not only help you grasp the means to get buyers to fall in love with your brand but engage them long enough to make a purchase.

How to Map out your Customer’s Journey?

A customer’s journey map portrays how you can connect, socialize effectively with all sorts of customers on digital platforms, details in relation to telephone, email, broadcast, or media, and also information where you get to meet the client in person based on events they attend. Mapping helps identify everything down to the very detail, helping you fill in the gap needed to ensure continuity in your customer’s buying journey. So, let’s see how it’s done!

Map Your Customer Journey:

Basically, there is no usual format to create a customer journey map for your business. It could be mapped based on your business preference, but ought to be a clear picture of the stories you want to portray. Your customer journey map should be set out to ensure that your brand stories center on the mind of your audience, and the key areas of your business should be noticed at a glimpse.

Involve your Team:

Employees are the major resources that support customer services, hence, crucial to the process. Why? Your team helps to speed up the identification of gaps between your organization and customers, relating to the overall customer services. This creates opportunities for enhancing the same. In turn, customer journey mapping helps your team to build a stronger customer relationship resulting in higher ROI. Take the extra effort to involve your team, including other stakeholders who play key roles in cross-sectional functions of your organization.

Outline your Goals and Scope of Customer Journey:

To ensure that nothing is missed out, build focus and create alignment within your group. To do this, outline all the necessary attributes that will lead you and your group toward achieving success in your business. For example, your goals and the scope to be mapped should be clearly defined and stated.

Create Tasks & To-Do-Items:

The trick behind keeping a successful project is creating a simple list of items you ought to execute each day, along with the time required. You can include a not-to-do list as well.  These will help you distinguish between work responsibilities and personal obligation, eliminating skipping anything imperative. For example, marketing priorities, such as content marketing strategy, email marketing plan, alteration to the key areas on your website, and a lot more.

Awareness, Consideration, & Acquisition:

These three factors are areas of focus to reach and engage your target customers with what matters to them. The moment a customer notices your brand, (awareness) occurs, but, when they contemplate on buying, then it’s called brand recognition (Consideration). When they finally decide to buy it is an (acquisition). These are a few stages you need to follow up on to keep customers engaged in buying from you.

Customer journey flows to explain the tension experienced by the customer, and creating a process that helps them sail through helps strengthens your customer’s buying decision. At Urbansoft, we’re minds and makers with business sense and creative chops set out to connect people with what matters most the experience. Contact us for support.

 

Blogging- How is it done?

We all know the importance of Internet marketing in the world today; where Internet Marketing is not just related to sites and content that you put on a portal or page; but is all about how to put the message across. It can be an article or news or just an update that you would like to share. The question is, how do we go about doing it? Let’s take a few things into consideration.

 

  1. The Reason for Blogging: Do you blog for fun, professionally, for passion? Why do you blog? Needing to know the reason for blogging is as important as you know where you would like to live. This reason will determine the design and the content that goes on your blog.
  2. Advocates: Who are they and how are they related to your target market. As a rule, they will also form a part of your target market and will also be sharing the content that you post.
  3. Research: A term that is well known, as it brings results. Research is the key, now that you have found your target market; start focusing on what they like to read, what they share, even social networking sites can help you in the same. Now the next step would be creating a chart and filling in the important keywords and articles that the target audience focuses on.
  4. Scheduling: The next thing is about being organized, create a schedule, a basic requirement would be at least one blog per month. As professionals, people get out at least an article on their blog every day. Choose twelve topics and stick to it as a schedule for a year, you may increase the number of blogs if you like but try not to reduce them. If you want to literally stand out of the crowd I suggest, you do at least four a day.
  5. Splash Words: Start by getting your ideas on the page, get it all out. Then choose the ones that make your point the most. Do not focus on the title of the blog or the images that you’ll be fixing already.
  6. Rest: You need to stop focusing on the same thing for too long. Take a break or else you’ll read it and get into editing and your tired mind will make your piece of art into a mess.
  7. Editing: Try to make the necessary changes yourself, or the best way to go about this is to ask someone else of the same cadre to do the same for you.
  8. Title: Make a smashing statement to just sweep up your audience with a word. Best to go with a statement in colloquial terms to get people’s attention.
  9. Images and Links: Links are required to get additional information across to the reader. The purpose of adding links is to make your blog more informative; giving the reader all he/she needs is the basic ideology. Images are basically used to attract the readers or even for clearer understanding. Humans tend to lean more upon pictorial presentations more than text, and an image will give them all they need.
  10. Final Details: Edit and refine, do your magic and post. If you feel you missed out on something you can always go back and make the necessary changes.
  11. Promotions: Understand that your article has to be tailored according to the platform that you are posting it on, Google Plus is not Stumbleupon and Twitter is not Facebook. Remember the effort you put in now will return with interest in the days to come.
  12. Regular Blogging: Last but not the least stick to your schedule as there may be followers you are unaware off keeping track of your Blogs that may lead to future prospects. Blogging for some is pleasure or fun, but in most parts of the world today it’s a social media strategy.

 

 

Social Media & its Lessons Learned

When you run a social media platform most of the content posted and time schedule followed goes on an experimental basis. At least, this is what happens when you are trying a platform or product for the very first time. After all, such experimentation is complete, and on understanding your audience better, it makes it easier to achieve better recognition on any social media platform. At Urbansoft we have done the same using various platforms and products in the industry, though it was a tedious process, and resources and money spent, we could now confidently say that we have been able to break the code. Listing out just a few of our lessons learned, we have the blog below.

 

Facebook Posts Run On Audience Likes & Not MONEY:

Most people believe that the more you spend the more you can achieve. Unlike that, Facebook plays fair and your product or service meets better chances not based on the money you spend, but the way you are able to attract your customers to the post. This would include quality of content based on the likings of your target audience. The next aspect would be considering the time at which your target audience is available making it visible for more views.

Equation: Content to Audience Liking = More Views + Likes (Money spent is not of the matter here)

Audience Engagement & Retention:

Have you ever wondered why your videos have not been watched more than 10 seconds? Well, you could either make it or break it within the first 3-7 seconds. If you want to increase your video’s average watch time, you might want to re-think your content strategy. To keep your customer engaged and watching till the end, you will have to optimize the first 3 seconds of your video. This would include tuning into the customer’s interest and conveying your major ideas within those first three seconds followed by repeating the same elaborately in the later part of the video. Makes sense?

Equation: Optimized Content in First 7 Seconds = Increased Watch Time

Recognition:

Have you ever felt connected to a particular video or quote that you have read on a social platform? Yes, it has happened at least once in your lifetime. Well, when this happens most individuals are moved to share the same post or even comment on the same when they see a little of them in the same. Similarly, videos or posts that impart a personal touch to a particular group of people, it moves that particular section of your audience to react or respond to the same. For example, An video on best marketing skills could move a group of marketing individuals in your audience to re-share the content or even start a discussion in your comments section. The strategy used here is to increase your audience engagement.

Equation: Connecting with your audience = Increased Post Engagement

Timing:

At most times your posts seem to perform well when you have your audience and you’re posting schedules figured out, but, there are times when your current posting strategy might fail temporarily. Yes, when there’s a global event crisis, talk of the town news, or a particular holiday season on; don’t expect your post to function to the optimal. The best way to get around this in that particular hour would be to place an offer in relation to the season in concern or to boost a post about a product price drop or event conducted.

Equation: Altered Audience Attention = Decreased Engagement

Native Vs Non- Native Content:

 As per theory, it states that native content works best for platforms when compared to non-native. This could be debatable though when certain firms service companies globally. But, most case scenarios, prove that native content causes increased customer engagement, which is clearly what we are looking for.

These are just a few aspects that we got to consider in our social media routine and management of personal and client-based platforms. If there is more that you’d like to share with us, please feel free to comment below. If you are looking for assistance in maintaining your social media platforms please give us a call.

 

Get in touch with us!

Big or small, we’ve got a solution when you need it. Our advanced service and support tools provide step-by-stepinstructions without being put on hold or waiting in line.

SiteLock