Social Media Management – Posting on Social Media Platforms at the Right Time

We all know the importance of proper social media management, which is not just getting content on the page; but actually increasing target audience engagement. Besides posting the right content and targeting the right audience, it’s important that you perform your postings at the right time. Since your visitors and followers like to browse through social media sites at hours that are convenient to them; you will have to make sure that your posts make it to the top of their page, rather than just making it on their page and going unread. If you take the extra effort to share your info at a time when your viewers use these platforms, you’ll be able to see the increase in traffic. Since timing can be that important, let’s look at the various timings to put your posts up on a social networking site.




  • People tend to be away from work and more on Facebook toward the end of the week, focusing more on FB on Thursdays and Fridays.
  •  The rate of engagement falls 3.5% lower than the normal rate of engagement on Mondays to Wednesdays.
  • User responses are 10% more on Fridays.


  • The best time to put up a post will be during the early parts of the afternoon, focusing between 1 pm -3 pm.

To get to know better about your target audience and to plan your timings, it would be best to Fan page Karma.




  •  The best days to send a Tweet from B2B would be between Monday to Friday, and for B2C would be Saturdays and Sundays.
  • A 14% hike in response is seen when you tweet conversations and message from B2B.
  • With reports from Dan Zarrella, there is a 17% increase in Brand recognition on the weekends, with respects to Tweets from B2C.
  •  CTRs and Engagements recognize peaks on Wednesdays and weekends.


  • CTR: 12pm and 6pm
  • Retweets: 5 pm
  • These are supposedly the best time to Tweet as these are the times at which people are looking for some relaxation from work during breaks or traveling on their way home.




  • The best days to post on LinkedIn would be on Tuesdays, Wednesdays, and Thursdays.


  • All business hours are good times to make a post on LinkedIn.
  • According to AddThis, you receive the most shares and clicks on Tuesdays between 10 am- 11 am.
  • LinkedIn is rated as one of the top resources to generate leads in the B2B market.
  • The best times to concentrate on posting in LinkedIn would be 7am-8am and 5pm-6pm, and the worst productive days would be Monday and Friday.



  • Day: Saturday.
  • Time: 8pm- 11pm.
  • Based on updates from Fannit, the best days and time to pin would be on a Saturday, between 2am-4pm and 8 pm- 11 pm.
  • Based on inputs from 10Alike, the best times to pin would be 2pm-4pm EST and 8 pm -1 am EST.
  • Inputs from SEJ read that activity hikes around about 9 pm.
  • The peak times noted for Friday is 3 pm, if you are focusing on a fashion or a retail company.



  • The best days to post for Google+ are business days and focusing on time between 9am-11am.
  • According to Buffer, the best time to post on Google+ would be during the latter part of the mornings.
  • If you want to be accurate with your post times, you could use the option Timing+ to get the necessary timing based on your target audience.

Hope you had a good read.

Contact Urbansoft for assistance on getting ahead in your business. Read more on our Services, Products and Offer Packages here.

Enjoy Your Day!


How to Increase your Web Presence?

We all live in a world that revolves around WORK, WORK, and WORK and there’s only so much time in a day where you can get things done. So here are a few challenges that you can put yourself to that could make a difference in your web presence, without taking a chunk of time out of your day.

Creating your Google Plus Page:

Google Plus is a wonderful way to increase a web presence. Most companies do create a page, but very few of them use it, and another half of them rarely create a page that works. Just as in Google Places, G+ also allows you to add links to your page. There is a huge scheme revolving around the use of G+ pages. Not all know that if you have a Google account you also have a G+ account. Using this, Google plans to tailor searches that match the interests of the individual. For example, Friend 1 is interested in a business, and friend 2 who happens to share the same circle as friend 1 get indirectly exposed to the same business as well. This increases your exposure a ton, without even trying too hard. G+ is one place where you can create community pages where you could share blogs of similar interest that get the word about you out and also help increase +1s.

Create a Google Places Account or Just Claim it:

Well, most things in life don’t come to you, you just have to either grab it for yourself or create the opportunity. Google Places is that one thing that is constantly changing. Claim a place and enter a company description. Here in your description, you get to add a link that directs to your page as well. Make sure you add the right keywords that lead users to your site. Next, add three images and claim your business listings, and don’t forget to link your page to your G+ page.

Schedule Posts in Social Media Platforms:

Collect information, this can be from your calendar on events that you’d be attending, content designed for your corporate, or news or blogs that you have recently read that will help promote your business. Now categorize them and prioritize them on a platform that helps post such information on your Social Media Platforms. You can try tools such as Hootsuite as well which will help reduce the complexity of having to post them online individually on every platform.

Follow Other Businesses:

Go on a hunt and find companies that are in the same industry who are sharing fresh ideas you think are good. Make sure you are not following a competitor. The idea is to share the same fan base they have. Also, don’t feel shy to congratulate companies on recent accomplishments as well. It wouldn’t hurt to let people know that you exist in the industry.


Make sure you are in tune with tools that help optimize your site. You can’t do it all overnight, instead, try to focus on one page at a time. So pick your page for the day, make sure it’s running smoothly, then add a three-word or a large key-phrase on the page as many times as possible. Now add the same to the Titles and the Meta Tags as well. If you follow the same every day, you’d have a completely optimized website in no time.

Hope this makes a difference and gets you a step ahead in your web presence. Contact Urbansoft for assistance on getting ahead on the Web!

Read more on our Services, Products and Offer Packages here.



Interesting Concepts to Market your Business During the Holidays

The Holidays have just gone by, but thinking to myself as to how best I could have used this season to benefit my business made me come up with these ideas. Santa though loved does put that kink in the production and turnover during December and early January. Here are a few ideas to keep both your target audience and your business output going even during the break of the year. Let’s hope that the next break brings you all the luck you have purchased using the holiday season as a scapegoat. J

  • Boost Your Service Using the Weather as an Excuse:

In most countries around the globe this holiday season is when you get the most visitors with the worst weather. Most situations such as these people are more focused spending money on gifts and holding cocktail parties for friends and family. Though the service you provide may be out of focus for the season, there are always windows to peep into the lives of your target customers. How!? Well, for service providers or for appliance vendors, here’s a tip; “Use the opportunity to provide a free maintenance (furnaces, heaters etc.) for every product bought at the store”. Others could also use complementary services such as snowplow services to help spread brand recognition while making your customers feel the warmth of the Christmas Love 😉 For branding and marketing firms, well I am sure you’ve already got your hands full for the season 🙂

  • Promote Donations:

This is the season of giving as we all know. Using the opportunity to share what you have while you promote your brand as well, will give you an edge over your competitors in the future. One way to do so is to select the charity firm that you want to donate to, along with products or services that you offer for free to promote them as well Coverage of the same with a Press Release and with a few posts on Social Media, you’ll get all the showcase that you need, benefiting both sides in the process (Corporate Social Responsibility).

  • Use Images to Embrace the Season:

This is the best time to showcase your brand on social media. The season itself is full of excitement and using the opportunity to showcase holiday themed visuals on Instagram, Pinterest, Twitter and Facebook can get you more likes and visits that you need. Twitter’s new feature which promotes photos to pop up directly on a customer’s Twitter feed is all that you need to get all the attention. Use this feature to upload eye-catching, holiday-themed images to grab the attention of those roving eyes.

Using exiting Christmas post’s such as “Are you interested in Carolling!?” “Are you still out Shopping!? Guilty or NOT!” “Who do you think is on Santa’s Naughty List!? Tag a friend!” Posts such as these will get your posts shared and re-shared like a bomb!! This will also help to create activity on your page helping you gain traffic. You can do more, “Set up a lucky draw and announce the winner of the New Year!” all these small but intriguing posts will get your traffic swarming in.

Remember the season is not what you’ve got to sell, but, what you have to give. So give all that you have of that holiday spirit and keep your customers engaged.

So what is the best marketing strategy you’d like to develop this holiday season? Not sitting back this holiday season and letting the retailers have all the fun. If you are looking for assistance in Digital Marketing, don’t forget to give Urbansoft a shout!



Why Give Importance to Online Marketing?

Online marketing includes SEO, SEM, Email Marketing, Content Marketing and Social Media Marketing. The lives of many brands has changed for the better as a result of digital marketing. This is as it happens to be the fastest way to get a hold of a desired customer. Below are some reasons why you shouldn’t take your eye off digital marketing.

  • Online Marketing is Inexpensive: Online marketing helps you breathe life into your pockets. If you have tried marketing a product through a retail outlet and then probably online, you’d see the difference in the money spent. While hitting the market at a physical retail outlet the costs implied for that of property maintenance and rental is by no way low-priced in comparison with online marketing. Besides this, there’s the pressing situation in which you have to stock up the shelves and windows of the store with the product to meet a positive shopping experience for your customer. Using online marketing you can lower your inventory costs, and allows you to order stock in line with demand, instead of ordering it in anticipation of demand.
  • Online Marketing Offers a Customized Advertising Approach: Online marketing helps you personalize offers based on customer requirement gathered through their online shopping history. This results in better conversion ratios as they are targeted offers placed on customer interests. This information can be gathered by careful study of the webpages visited and product information collected by potential customers. Besides this, there’s another trick up your sleeve that you can put to use, i.e, cross-selling campaigns. Using cross-selling campaigns planned based on information collected from tracking webpage visits, you hit the nail on the head where customer engagement is concerned. This results in a BINGO! as your customer is cornered into buying the item on sale. Why struggle to make a sale, while you can lure customers and influence them to buy from you. (I wish I had an ‘EVIL SMILEY’ to put here ;))
  • Helps Reach More People: With the invent of the Internet and other technological gizmos, the aspect of time and location has definitely diminished. With online marketing, there are no barriers in relation to distance and time. Who needs to go local when you can go global? Now sell products and services in local areas and beyond through Online Marketing. With this widespread reach, you get to market to a wider audience within the country and abroad.

If you are looking for experts who can make the above happen, Urbansoft works with a team of Digital Marketers who specialize in SEO Services, Email Marketing, Content Marketing, and Social Media Marketing. Contact us today!

5 Reasons you Need Blog Marketing

Blog or content marketing is one important factor no one can avoid if you are talking about digital marketing. Writing and updating blogs constantly keep your audience informed, helps attract new customers, and retain them as well. The more effective and exceptional your blogs are, the more success you achieve in terms of gathering customers. If you haven’t employed a blog marketing expert yet, here are 6 reasons for you to get started!

  1. Blogs Marketing is Cost-Effective: Social media platforms are free to be used by everyone. If you’re an expert in writing blogs, you are good to go. Your ability to strategize blogs to achieve recognition by your target audience is equally significant. All these activities are economical and easy to run if you have the right helping hand. It’s like having an expert to manage and maintain your online activities.
  2. Opportunity to prove your Expertise: Every potential client likes to see proof of expertise or required skill before entrusting their project to any company. A blog is the best way to express and showcase what you got. You can’t be hiding your skills, brand, values and expect your audience to run after you. That doesn’t happen anymore, only if you are the only one in the market. Therefore, tell the world what you do in order to keep them engaged in your service at all times.
  3. Create Trust & Credibility: It’s only when your clients have trust in the product or services you provide that your business can progress. Creating trust is one step you should never undermine if you want your clients to build trust in your brand. Content marketing is the best ways to create trust in your clients ASAP. When your content meets the demands of your customers, they are automatically triggered to act in favour of your business.
  4. Acts as a Backbone to SEO: If you have a website or web page you want searchers to locate, blogs will help you. It’s the main reason why Google considers business and make them easily visible to its users. If your website or business is not on the first page of Google, you are missing out. You must take the effort to write fresh blogs regularly, strategies them, and optimize the same with the most searchable keywords for search engines.
  5. Increases Conversion Rate: When you maintain digital activities without let up, you stand the chance of generating loads of traffic and converting them to sales. When people read your post, they collect information to serve their purpose while you use the opportunity to expose your professional skill at the very same time. This in turn boosts your brand image.

At Urbansoft, our Digital Marketing Services include SEO services, SEM services, Social Media Management, Email Marketing & Content Marketing, and Social Media Marketing. Contact us now!

5 Roles in Content Development

In the world of content marketing, there are several roles to bear in mind to create perfect content.  A business that doesn’t have a proper content development structure may result in a weak content production, in turn affecting business outputs. On the other hand, by knowing who is liable for each task during the process of development, happens to be the mainstay for creating strong and resourceful content. Whether you are looking to share your content development responsibilities or not; understanding each role will give you an idea of the standardized process included while constructing engaging content. Let’s consider them in order.

  1. Idea Contribution: An idea makes way to a beginning. A strong idea will keep your mind flowing on the path to content success. But without a good idea relating to the topic you want to create, thoughts can wander and keep you pondering. Idea contributors usually never run out of content concepts, since they have clear and logical knowledge on the same. They possess skills and strategies that could provide you with tips to carry on.

Tips to generate good content ideas:

  • Decide on the topic.
  • Read other related articles.
  • Understand your readers.
  • Don’t capitalize on keywords.
  • Understand your product or service.
  • Revise your ideas, and make the needed adjustments.
  1. Content Creation: After gathering the ideal idea, it’s followed by writing. For your write-up to be read and for it to create an engagement with your customers, keep them in your mind while you write. Adopt different content tactics and ensure you know how to integrate each strategy into your piece as you play along with your writing skills. Don’t edit while writing, to avoid losing track of the idea at hand.
  2. Content Editing: The next step is removing the unwanted data and keeping the required. Take caution to avoid removing relevant information. A content editor demands the responsibility of correcting the story created by the content writer before it is published for readers view.
  3. Audience Management: This role’s focus is on monitoring the journey of your target audience. It also involves identifying the platform to reach the target customer and making the choice of time to feed the audience with that information. In some firms, these roles are usually carried out by a professional ‘call director’ of the audience. He /she ensures that the content is created in a way that the audience would recognize it to be appealing. In addition to this, if there are any changes in the market demand, content is altered to meet the requests of the industry.
  4. SEO Strategy: For where there are SEO strategists, content must be found. They are responsible for providing the exact keywords to apprize your content. Furthermore, they ensure that the content is optimized for search engines to enable it to achieve proper ranking.

Urbansoft’s team, works through conversing, connecting, collaborating and creating. We create holistic strategies that are catered to suit each platform. Using Social+ technology we identify new audiences and opportunities. We increase engagement opportunities between your business and your audience. We track emotional sentiments and develop foundational insights to increase social media engagement efforts. We are here to help you! Contact us now.

4 Simple ways to Use Affiliate Marketing to Make Money Online

While looking for better ways to make money, affiliation marketing turns out to be a good option. By using affiliation marketing, you have various opportunities of promoting many businesses beyond your reach. For better understanding, let us take a closer look at what affiliate marketing is all about.

Affiliate marketing is a type of marketing through which you are paid a commission for helping firms to generate traffic for their business. Through this method of marketing, you don’t need to sell any product or services. All you need to do is link a product or service to your site or third-party sites, to help redirect visitors to their products and services. Each lead you acquired by a link from your website, you earn money. Here are 4 easy ways to get started!

  1. Build your Website: The first step you need to take is to create a website. With a website, you have opportunities to link to the products or services you intend to promote. For a start, you can start with a simple attractive affordable site, which can be improved in time.
  2. Choose a Brand to Promote: While choosing the product or service to link to, ensure to select thoughtfully. Picking numerous brands may put you in the state of confusion, which may end in an awkward promotion along the way. Avoid being Jack of all trades and master of none. Select a few brands that can win you the market. Conduct a thorough research on these products to check the level of their demands. Then select wisely.
  3. Use Different Sources: To generate tons of traffic to your advertiser site, don’t rely only on your site. Post your ad link on different traffic sites to enable you to promote products all at the same time. The more traffic you generate, the more the ranking quotient is added to you.
  4. Use Relevant Content: The best way to promote these products or services is by posting valuable content for your visitors to read. The content should be constructed based on the likeness of the audience you’re targeting. Include the story of the brand you are promoting. Encourage them to click on the link to see more on the website. A fresh blog must be posted frequently to give your customers a fresh picture of your products or services.
  5. Optimize your Blog: With the aid of search engines, you need to optimize your blog so that it can be easily found by visitors. Seek the backing of Urbansoft’s expert team to take your business to number one in the ranking of Google’s search results.

At Urbansoft, we create search engine friendly designs that do not drown you in a sea of your competitors. Using unique SEO skills, we make sure your site(s) rank high and reach the top of search engines. Being custom designed that are also responsive, we additionally incorporate sophisticated designing proficiency on discussion with our team of SEO experts.

6 Selling Emails to Engage Your Clients

Many customers on receiving an email delete them instantly. That is what happens when customers classify your emails as extraneous and non-interesting.  However, sending an email catering to the interest of your audience is the key to retaining them. Urbansoft shares 6 ways to reach the hearts of your clients using emails.  Keep reading! J

  1. Birthday Emails: Keep on surprising your customers, because that is what makes them happy and make them feel that you have their best interests at heart. Birthday emails are a good option. Never assume that it’s only when you display a physical gesture that it matters to them. Keep details of your client’s special celebration dates, and send them heart touching messages. This will not only help retain your customers but add a good name to your firm.
  2. Appealing Emails: When you send emails to obtain information from your customer, this is referred to as solicitation or appealing emails. The purpose of collecting surveys from customers is to acquire their opinion about the services you provide for them. It’s a way of keeping in touch with them and reminding them about your brand. You may attach a few content, images, etc, and request their views on the same.
  3. Welcoming Emails: Some customers may quit patronizing from you for a long time. After series of promotions, they may be encouraged to come back. At this point, send a welcoming email to make them feel that you still value their association, never forget them and miss them while they fall away from you. Most clients appreciate the message and even reply to them. At the same time, they will be reminded with regards to your brand message.
  4. Confirmation Emails: Confirmation emails should not only be sent to customers when they purchase goods or services. It could also be sent to customers in order to remind them of an engagement they have with your company. Some customer may make an appointment for orders, complaints or feedback. Whatever it may be, ensure to send emails confirming the time and date.
  5. Psychological Emails: Understand the attitude of your customers, and use that to deliver your brand stories. Based on the mindset of your customers, create emails notifying them about your social media platforms, present, and future events or promotions, deadlines for offers etc. The reasons for these practices is to spread your news and generate sales.
  6. Products & Service Emails: From time to time, you must send thought-provoking emails highlighting the aspects of your brand that your customers are interested in. Include additional benefits you offer for free, no matter how little it’s. For example discounts, guarantees, after-sales services, and more, to continually keep them from drifting away from your products and services.

There is no doubt that email marketing is still alive and kicking. But, what brings the best results is the approach you present to your customers. We at Urbansoft work with marketing specialists who design content to suit your benefit. We’re experts in engaging different customers with quality, eye-catching emails. Contact us now for any assistance!

5 Ways Digital Marketing Can Change your Brand Image

Did you know that digital marketing is the unsurpassed market to explore your stories and transform your business? Are you thinking of transforming your business using digital marketing? Now is the time to stop thinking, and take action. In today’s article, we have developed some tips to help you transform your business to bear more good fruits.

  1. Know Your Clients: Before creating your marketing program, know your customers. Knowing them involves grasping in details of their personas, and their market demand. You could conduct a market research to identify those buying their related brand, to identify their market journey. For example, where they buy, what they buy, how much they, etc. These will help you to strategize market tactics that reach their heart.
  2. Deliver Expected Experience: What a bad experience when your customers get opposite of what they are expecting. The experience can cause credible brand damage (This could be as good as BRAIN DAMAGE.. Because, you are never getting out of that… ;)). Deliver exactly what your audience is looking for, and satisfy their needs in terms of quality, communication, maintenance and management post-service requirements, etc.
  3. Get Feedback: It’s wise to hear from the horses’ mouth. Hearing directly from the customers will give you the exact answer to your question….WHAT DO MY CUSTOMERS NEED? Finding the answer is like finding the secret in the stars. You can interview them or conduct a survey on what they expect from your service.  Also, encourage customers to provide suggestions on how you can serve them better. Do a strict follow up on all they demands and make sure it gets carried out.
  4. Use Appropriate Selling Techniques: A good customer experience depends on the type of marketing techniques you integrate to deliver your brand. To make this point clear to understand, you must select suitable updated methods. You could use practices that can easily represent your business while influencing your customers. For example, use: quality content, SEO, analytics, Google Ad words, and take assistance from an expert marketing team that could help transform the life of your brand.
  5. Measure your Effort: Marketing consistently without knowing the level of your success can be compared to working with your eyes closed. Nonetheless, measuring your marketing efforts will enable you to identify your sales conversion level, areas to improve on, to help streamline your digital marketing campaign, and to help increase your methodological experience.

When you have website traffic and it isn’t converting to sales, there is need to analyse your overall business activities. Urbansoft works to benefit as many business owners in SEO as effectively as possible. We have grown step-by-step into an established SEO provider by helping small and big business owners achieve their goals. Don’t shilly-shally to seek our expert advice. Contact us now!

6 Digital Marketing Channels to Widen your Business

On considering how to develop your business using Digital Marketing, it’s important to reflect on how much you have explored marketing channels, and how well you have put them to use in generating sales. Though this could be stressful, you could choose the right one that suits your business best by strategizing a plan based on your specific needs. Putting to use Digital Marketing channels without expert advice would affect your branding efficiency. Browsing through channels below and effectively applying them with Urbansoft’s expert advice will help you achieve best results.

  1. Google Ad-Words: It’s an online platform where you can select suitable advertising keywords that are most searchable in Google’s search engine. When you use channels such as these fittingly, the people looking for services related to your business will identify you amongst many such, quickly. If you don’t work at optimizing your keywords well, Google might not consider your business relevant.
  2. Email Marketing: Most marketers do not enjoy using email marketing as a business development tool, as the results achieved through the same are not up to their expectation. Though the fact of returns, bounce rates, and the lack of replies are on the higher end, emails that are written with spark and flair do entice customers to an extent. The key here is to identify and write emails that suit your customer needs.
  3. Affiliate Marketing: Affiliate marketing is done by promoting another company’s brand; by doing so, you get to promote your own business free of cost. You can effectively use channels such as these to advertise your business by affiliating your website with other sites. Most particularly when you don’t have enough resources for a campaign.
  4. Social Media: As quick results are achieved through of this channel, Urbansoft can say that social media is the king of all digital marketing channels. When you market in the right way on the same, you stand a better chance of generating a huge amount of visitors to your page and website, just by carrying out a single campaign. The success of this program rests on the fact that the platform is where everybody spends most of their time searching for one thing or the other.
  5. Banner Ads: Although banner marketing is an old strategy, it is still effective today. What is banner marketing? When you attract traffic by the way of linking your website to a site of an advertiser. By doing this, you will be able to generate visitors to your site from the host site.
  6. Search Engine Marketing (SEM): Using SEM as a tool you could create a wider visibility for your audience. How? There are many search platforms available to help you reach out to seekers. Using SEO that goes hand-in-hand with SEM is the key to achieving success via such channels.

Hope tools such as these help you reach the top in ranking platforms. If your business isn’t on the first page of search results, you are actually missing out. At Urbansoft, we strive to redefine the experience of digital marketing to achieve our client’s objectives beyond their expectation. Contact now for assistance!

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