How to Build Your Business with Facebook Ads?

Did you know that Facebook is now viewed as the most populated platform? China is no longer the country with the largest population. Based on the world 2018 market statistics, it’s estimated that more than 2.20 billion people are active on Facebook on a monthly basis, with an increase of 13% each month. Doesn’t that identify it as the world largest market where all kinds of businesses can explore and reach their target audience?  Urbansoft has a few tips to help you avoid flying blind with no distinct idea of where to start before you spend any money on Facebook ads.

  • Build Your Brand:

Your brand identifies your product, your core business, and your business’s name. Your brand can be identified by sharing content in the form of blogs, reports, eBooks, newsletters, product demonstrations, news, images, videos and product reviews. These enable you to broaden your fishing nets and create an awareness that makes your brand stand out.

  • Determine New Visitors:

Identify and follow up with new visitors that are most likely to be interested in your brand. Facebook has tons of people than other platforms, from which you could easily distinguish your target customers and showcase your valuable products. Ensure to track your facebook profile visitors, to keep score on who is a visit as a viewer or as a potential buyer.

  • Retarget Website Visitors.

 Install a Facebook pixel on your website. Using that, track and target people who have recently visited your site. Retargeting is an effective strategy if you put into practice an effectively optimized strategy. In addition, build a custom audience to get the best out of your videos, or content shared on your Facebook page. Utilize this advantage to showcase your campaigns, and promote your products or services well.

  • Provide Freebies:

Your content marketing could be in the form of coupons, videos, blogs, checklist etc. You could create content that reflects as fun for your visitors. This helps to warm up cold customers and keep your business distinguished from your competitors. Try to create content that educates and influences your audience on their very first visit.

  • Convert your Visitors:

 Many companies have a huge number of likes and followers, but find it difficult to convert them into sales. However, this process can be made simple. If you adopt the right conversion technique, customers would be drawn to you like a moth to a lamp. To aid in better involvement from customers, retargeting is an excellent tool. It could convert existing visitors into buyers, and help you find new ones too.

  • Determine Your ROI:

 Investing resources in marketing is of prime importance, and increasing your ROI to meet those needs is equally important to keep your business well nurtured. The best way to set an appropriate budget without going overboard would be to measure the benefits accruing to your business from time to time.  Cost per thousand, frequency, positive feedback, click-through rate, are some metrics you can use to measure your investment’s effectiveness.

To bring success to your brand, finding new customers and increases sales for your products and services by marketing on platforms such as Facebook becomes crucial. We suggest you get an experienced marketing team that understands these marketing tools and possesses the know-how to help your business grow.

We at Urbansoft specialize in digital marketing, web development, mobile application development, product development, IT resource deployment and lot more. We work with a team of experts who lead the industry at the forefront with proven results in the areas of Internet business solutions and technologies. If you are looking for any kind of assistance, Contact us now!

 

Common SEO Mistakes and Tips to Deal with them

In areas of Business, digital content has been playing an important role in helping sites meet their horizons, and SEO has been the root cause. Thought SEO can make a difference, the technique when used carelessly can result in a huge loss, eventually affecting rankings. With many changes in search algorithms, focusing on quality and significance of content over quantity is the pillar that helps deal with SEO barriers of any sorts. In this article, experts at Urbansoft will help you identify SEO mistakes and ways to fix them when you encounter them. Let’s get started

  • Competitive Keywords:

If you’re targeting keywords that top companies use, your business may be star-crossed and end up ranking them. To get over this barrier, avoid keywords that are highly competitive. Rather, go for keywords that receive a decent integer of searches, but it must be tremendously appropriate for your brand.

  • Quick Results:

An attempt to acquire quick traffic to your site with Google’s regulation in mind frequently backfires. Promising a quick outcome to your clients is deceiving and isn’t wise. As an SEO expert, if you patiently derive traffic with the use of practical SEO tactics and clean backlinks, you stand a lot to gain in the long-run.

  • Long-Tail Keywords:

If you have noticed, you will obtain less traffic with a long-tail keyword than you would when you have more resolute, specific and short phrases. To fix this problem, optimize your content keeping the keywords to a minimum, but it must have a clear vision of your firm’s brand, site products, and services. You could target appropriate words about 2 to 4 words.

  • Choosing a Service Provider:

Not all SEO agencies are proficient on what they claim. Therefore, handing over your project to an inexperienced team is a big risk as you may have to start all over again. Why not do it once and for all by paying for SEO that sells? You can avoid this by conducting a quick analysis of any agent you intend to employ. See what customers are saying about them online before selecting any of them.

  • Limited Budget:

Having a massive business goal with a limited budget can slow down your SEO actions. If your aim is to obtain backlinks in tons, then listing your website in catalogs are a good idea, but they are a paid service. Having a limited budget, you may find it difficult to achieve your aim. To sort this out, seek an expert to assist you with the best service that falls within your budget range.

  • Overlapping of Links:

Too many links dilute pages which make it a hassle for your customers to take the right directions you want. That doesn’t mean you shouldn’t make use of links. The thumb rule of content is that you shouldn’t overload your pages with links.

Urbansoft works to benefit as many business owners in SEO as possible. We have grown step by step into an established SEO provider by helping small and big business owners achieve their goals. With proven records that have helped companies rank on the first page of Google for both National and Local keywords. On analysing your ranking and branding position in the industry and on the web, we put forth a proposal. On acceptance, we move on to on-page and off-page optimization. Contact us our experts for further guidance and expertise.

 

5 Tips that Improve Sales Conversions

One of the principal hurdles many marketers face today is being able to anticipate how customers will act when encountered by information about their product and services. Hence, making it complex to utilize a specific sales strategy effectively. Anyhow, being logical and proficient in marketing can help you think beyond the market box and understand ways to control every sort of consumer at any point in time either physically or online. Whether your sales are declining and you want to get it back on track, or you wish to move your sales performance to the apex; the facts below point out ideas to help you achieve your target.

  • Understand Customers Individually:

There are 3 types of buyers to reflect on, they are, the tightwads, the spenders, and the spendthrifts. All of these 3 have different views on the shopping experience completely. Identifying their specific characteristic will help you create a solution to keeping them engaged.

  • Identifying Core Values of Businesses:

You are more likely to change a customer’s decision to buy a product if they share a value with you. By exploring your potential customer’s website site, you can get an idea on their current expectation. Use that as a means to attract them.

  • Use Selling Strategies:

Certain persuasive words facilitate customers to make a purchase even when the need isn’t there. This includes terms such as, free, new, and instantly. A referral program that can encourage your existing customers to suggest your business to their friends is an excellent idea. With a promise of discounts, your customers will happily refer others. Another strategy could involve pricing competitively.

  • Make a Difference:

The fastest way to get customers and to draw in fresh attention to your brand, is to stand for something new that your competitor doesn’t have. A survey by Corporate Executive Board, USA indicates that 64% of customers have a strong relationship with a company as a result of shared value.

  • Content Strategy:

Without content, it’s impossible to educate and spread your brand stories to your potential customers. Create attractive content that builds brand trust and deliver them at the right time when your visitors are online. Do not forget to use the right keywords optimize your content on all platforms.

What more can you do?

• Make a collective effort
• Improve your CRM
• Chose the right selling platforms
• Show that quality matters
• Utilize reciprocity
• Use content or words that please customers
• Showcase your social proof
• Go Viral

Urbansoft works with clients in generating and building brand recognition via online services including Web Marketing, Social Media Marketing, Content Marketing, SEO and Mobile App development as well. Contact us for assistance TODAY!

 

How to Design a Landing Page that Turns Visitors into Customers?

When it comes to promotions and managing them, a landing page plays an important role. This is a well-known fact, as a landing page is a feature that supports every e-commerce firm who is looking to increase its online sale conversion rate. To make this possible, optimizing your e-commerce product page or web homepage plays an important role, and it falls in the category of foremost importance if you are looking to make a sale. This involves designing a landing page that is appealing at the very first sight. However, there are a few procedures involved. When you create or design the same, the landing page shouldn’t be designed only to generate traffic, but to convert visitors into potential customers. Meaning, your pages need to be crisper, more convincing, and with a clear call to action (CTA) in place.

• Meta Titles and URLs:
As much as it’s possible, make your Meta titles and URL content standard, to influence people to read further by using keywords that can fall at the top of the search engines. Using an SEO optimizer, describe your titles in a way it’ll captivate your audience’s interest.

• Contact Buttons:

Contact buttons play the role of call-to-action. This is important which gets the visitor to the next page or to buy a product. So, make sure that they are placed up front and centre and are denoted in bright flashy colours to draw the attention of the customer. This also includes your email address, phone no, buy now button, and direction to take action to others platforms of your business.

• Benefits:

Don’t forget to frontline your brand’s benefits. This is one of the keys in attracting your customers. Especially in ads, create text content or a description of the same that details your headline. This will make your ad more wholesome and helpful for the client to learn more about your product or service.

• Strategize your Ads:

Place offers and limits on the ads to make your customers jump at the opportunity. Bring on discounts and limit the period of time to the offer provided to see immediate purchases and instant results to an ad. Phrases such as, offers ends soon, limited stock and such creates the urgency to make a purchase.

• Hero Shot:

An image that helps your visitors view what it would be like to reap the benefits of your offer is termed hero short. That calls for an effective hero shot that suit customers’ interest and must be related to the product or services you offer.

• Bullet Points:
The quickest way to deliver lots of information without it looking like a chore is to help customers identify the key points of your delivery. Using bullet points, highlight and describe each and every main point in the content framework; also working at making it simple to overview your whole story.

• Build Brand Trust:

Display the key achievements your company has obtained on your website and other platforms. Reviews and recommendations are necessary to attract new visitors. In addition, ensure that your landing page looks different from your overall website, but maintain the same colours and font style for both.

At Urbansoft, our experts examine, identify pros and cons of generated client ideas, consolidate them, and put them into designs that identify them on the Web for global recognition. A website is the best platform to blog, have social interaction, project your products, services, exhibit your catalog, promote your brand and do the unthinkable; tag this with a landing page and a promotion and you have created a recipe for success.

 

Why People Visit Your Website & Leave?

Imagine you have successfully designed your website expecting tons of visitors to visit and request for a service. But unfortunately, people visit your website and leave. To where? It’s no doubt to a better site. This isn’t just an illustration or a mere story. It’s a situation that befalls many websites in today’s competitive world. Why? Increase in internet usage had made it easier for customers to shop for the brand they need without visiting the company’s location. Making this an important reason, your website is the best place to increase sales. Turning it into an exciting place for customers to stay when they visit is the way to go, lets us help you with some hints below.

  1. Lack of Sufficient Information:

When customers visit your website, they expect to see the information they have on their mind. But sadly, information on your website when not satisfying makes them look for the same somewhere else. For example, shipping & delivery information, contact details and such should be available on a website always, and it should be easily accessible.

  1. No Clear and Direct Call-To-Action:

Use ‘call to action’ to direct your visitors to the take immediate action to buy.  Never give them a chance to wonder on what to do on your site. Besides, you don’t operate a monopoly business. Your competitors have other alternatives. Why not encourage them to view your site blogs, images, and videos. These are other tricks to keep your audience engaged and come back for more.

  1. Your Website Lacks Offers:

Everyone likes a coupon, don’t you? Many customers prefer websites that offer coupons, discount, and other attractive offers.  Dealing with a website that gives offers allows customers to save part of their money for the next project or purchase.  If buyers can’t find any coupon associated with your website, they may leave and substitute you for another brand that has the same product or services with a coupon.

  1. Faulty Content Structure:

The content on your website tells customers about your company and your brand. If the content structure on your website lacks true information of your brand, it becomes confusing for buyers to understand. Ensure that your marketing content is a perfect description of the product and services you offer.

  1. Your Website Needs a Re-design:

Re-redesigning your site gives you an edge over your customers, influencing them to stay with you. When customers see new upgrades to your website, they are attracted even more and this gives them a reason to stay with you. Your competitors are not asleep; they are looking for any slight opportunity to clear you off the market. If you don’t want that to happen, re-design your website with new features at least once a year.

  1. No Customer Reviews & Recommendations:

Every customer wants the best and one way they find the best is through reviews and recommendations about your product and services before buying. That’s every customer’s mentality. Encourage your clients to share their experiences with your brand. Reviews and recommendation are the best way to build your client’s confidence to stay with you.

In general, great deals of businesses start out with a basic catalog or brochure that exhibits services that they have to offer. Our experts examine, identify pros and cons of generated client ideas, consolidate them, and put them into designs that put them on the web for global recognition. Contact us now to experience the best!

 

6 Reasons Why Your Marketing E-Mails are Being Ignored

With the increase in Internet usage and the change of trend in marketing strategies, emails have owned themselves a good place in reaching prospective customers. It has enabled firms to reach out to their clients both easily and directly. However, it may seem all hope is lost when your emails are being ignored. Probably your email isn’t unique or likable.  The good news is that every email you send to a potential client could be read and replied to promptly if your sales strategy is apt. Here are some reasons why your emails could be disregarded, and ways to make your target audience respond to you without delay.

  1. Your Brand Isn’t Known:

It doesn’t really matter if your company is known or anonymous. What really counts is the content of your email. Before sending an email to a potential client, look them up online and try to identify their company interests and what questions lie in their minds. Now, using that as a tool to get their attention, incorporate the same into your email. On kindling their interest you could be sure to receive a response on the same.

  1. Email Content Not up to the Mark:

Your prospects have their own problems and issues that can occupy their minds.  Strive to find out and strategize your email message towards addressing these issues. Give them interesting reasons to begin a sales conversation with you.

  1. They aren’t your Target Audience:

You could be wasting your resources sending emails to wrong people, simply because they are not in your target audience.  Knowing your target audience is an important aspect of a sales strategy. This will support in hitting the nail on the head. It will also assist you in tailoring the right message.

  1. Emails Weren’t Received:

If your email wasn’t replied to, it could be that the end receiver didn’t receive the message. Therefore, make sure you’ve got the right addresses, and also try to avoid technical drawbacks such as server problems. Each time you send out an email, double-check the same in your sent items and outbox to see if your email is delivered or not. If not, do the needful.

  1. Too Much Text:

Your prospects already having the probability of being engaged, wouldn’t want to waste their time reading through sales emails. To resolve this issue, keep your message simple and straight to the point, making it easy to grasp. Also, make sure your introduction is compelling enough if you want them to read further.

  1. No Intriguing Questions in the Email:

To stimulate the interest of your customers, ask them intriguing questions.  The more specific your question is, the more your email stands a good chance of being replied to. Make it easy to reply, and make sure they clearly see the benefits of answering your emails.

At Urbansoft, we work with specific email marketing techniques that get you across hurdles and help you get to the other side. Working with special tools, we screen out the target audience and send out emails to meet your market ratio. The rule of thumb followed here is reaching as many as possible, either as prospects, or to just let the world know you are in the market. Contact us now!

 

How to Use Content Marketing to Deliver a Brand Voice?

Your brand voice is a fraction of your branding and it’s the tone of your brand voice that defines your brand’s position. It’s no wonder that firms like Microsoft, Urbansoft, Facebook, Google and many others are brands winning the world market due to special attention is given to their brand voice.

The term “Brand voice” is a reliable message or tone of your brand expressed through words, by written or spoken style. It utters messages about your products and services to your target customers. To get your brand to the top, do pay attention to the following suggestions.

1. Understand your Customers:

The first and foremost action in content marketing is to identify and understand the personas of those who could be interested in your brand. Your brand language is perfectly conveyed when its content covers your target customer’s wants and needs.

2. Build Brand Reputation:

If you want your brand to get noticed, make sure your brand is kept flawless in the market. This requires consistent with appropriate branding to give your product a distinct look. Further, the content describing your brand voice on your website ought to be a reliable and with a high-quality standard. This high-quality content builds a reputation within the marketing industry.

3. Clients Pay for Experience:

Jeff Baker, a director of the digital marketing strategy of BraftonInc says; “Customers are paying for an idea or a story, not your goods and services. That shows customers make decisions to buy on the basis of established experiences of your brand. A strong brand experience requires a proficient and experienced marketer in the areas of your business. In addition, your brand experience has to hold a good message to improve your products or services.

4. Voice Consistency:

Using consistency to build your brand will equip your business with strong credibility and recognition. Moreover, gaining brand recognition moves your business to the next level. In turn, it creates trust and brand loyalty from your customers. Since consumers buy from brands they know and trust, it is vital you maintain consistent brand voice

5. Voice Conciseness:

The lesser words used to convey your brand, the more your target audience will recognize your tone of voice. A concise message will not only allow customers to perceive your brand voice but, influence their buying decision in no time. Ensure to hold a concise, descriptive tone, but, also take note to add information containing important facts about your brand.

6. Be Unique:

Inspiring and enthusiastic marketing content has a way of connecting numerous customers to your business. When you expertise a voice descriptive of the true story of your brand in a unique way, then you can expect success in your content delivering.

If you are looking for professionals in marketing you could look up Urbansoft. We’re minds and makers with business sense and creative chops set out to connect people with what matters most, the experience. Our services cover SMM, Digital marketing, Web development, SEM and many more. Contact us for further details.

Reference: Brafton

                    Business 2 Community

                    Content Marketing Institute 

 

Strategic Content Marketing that Increases Customer Traffic

Relying on traditional marketing alone to drive customers to your product doesn’t prove effective nowadays. There exists a well-proven tactic that promotes a product to its target audience and converts the same into sales, yes, CONTENT MARKETING.  A content marketing strategy can be determined on the basis of your business goals, and the personas of the audience you intend on looking up. On the basis of our expert practices in content marketing, we have identified five leading strategies that will enable you to build your audience.

  1. Determine Objectives for Content Marketing:

You ought to identify and understand the objective of your content marketing needs, only then can you figure out the right marketing direction to are looking to operate on. Having clear objectives makes it easier to choose the right social media platforms, and help you in developing the right stories that reach the hearts and minds of your target audience.

  1. Define your Market Niche:

Niche marketing builds a way for you to highlight your product or service, and helps your business stand out in the market. This will enable you to meet the explicit needs of all your customers. Moreover, it will help you acquire customers in tons, and leverage your expertise that makes you stand aloof from your competitors by proper content delivery. To accomplish that, you must capture the familiarity of the niche you’re dealing with.

  1. Improve your Brand Insight:

Content marketing can help you to generate, maintain, and establish a positive brand perception in the mind of your clients. Frequent customer experiences shared over time through various sources keeps your brand at the top in the market. It could be of much help if your brand possesses and maintains its own style and personality.  Ensure that the content you deliver about your brand contains a specific tone that is relevant, catchy, in style, and related to your product or service at hand. Also, all content is to be delivered to the right channels that are visited by your target audience. This favours higher conversion rates.

  1. Schedule Your Content Posting:

Try to get an understanding of your audience’s schedule on social media platforms. Track them and schedule your content postings accordingly using social media management tools to automatically share your content on the time scheduled. For example, social media management accounts like buffer will be a great help.  Ensure you set the right time when your audience will be online to enable them to view your post.

  1. Frequent Evaluation:

Customer preferences change from time to time. Evaluate your strategy frequently to ensure that your content marketing strategy is trending in the market. Do not focus on the scheme you used at the beginning when your formed your business objective, rather, analyse your business endeavours with Google analytics for further enhancement.

At Urbansoft we strive to redefine the experience of digital marketing for you. We work at a mission to provide small to large sized businesses with digital and traditional marketing strategies that help them increase brand visibility, generate quality traffic, digital presence, and leads; in turn bringing significant ROI and improved revenue. Contact Us for professional guidance.

Reference: Hubspot &  Zerys

 

Social Media Management: The Flaws & the Solutions

Social Media Marketing as a whole can be challenging to any team manager as such. The word challenging could be subtle in the terms of the stress any team coordinator would have to go under to run several social media accounts successfully. Since we at Urbansoft have experienced the same at first hand, we would like to share a few inputs on the same to make things easier for you.

The Issue:
For big brands, one often resorts to having more than one person on the team attending to a platform. They could be working in shifts or at the very same time. This does become disastrous at times, damaging more than promoting a brand.

The Common Flaws are:

  • Change of Tone & Inconsistency: Many hands and many voices and personalities send out varied messages with varied tones of voice.
  • Collaboration Failure: Delays in approvals, postings, and replies.
  • Chaos in Handling: Password mix-ups, mix up or delays in finding of content such as GIFs, Images, and textual content to be displayed.
  • Poor Reporting: Work getting done, with no one to follow-up on the same.

 

Cheat Sheet:

Change of Tone & Inconsistency:
As mentioned, tone and inconsistency of the tone can play havoc when it comes to managing and building a brand on Social Media. Most companies have policies by which they put into practice to help resolve the problem when many hands are put to the same work. A simple solution to the problem would be having a training session with a simple document that contains all the basics to be followed while handling a social media account. The areas to be focussed on are the:

  • Spellings (UK or US)
  • The Tag Lines to be used
  • Catering to Customer Demographics
  • Brand Voice
  • Color Code
  • Company Values

This is just a drop in the ocean, a better way would be having a set of pre-approved replies that your team could use in answering regular, basic questions that customers frequently ask.

Collaboration Failure:
As most teams in the category of social media don’t work in the same room at all times, and mostly find themselves stretched out around the globe working in different time zones, it’s always quite possible that there could be repeated replies to the same question, posts being repeatedly posted, or not being posted at all, and many such confusions may occur.

Cheat Sheet:
Here, sending out an email for every single post on every platform would not be easy and is definitely not the right option to go by. In this case the best way to handle the same is by having an SMM tool that permits you to position responsibilities to individuals on the team, such as admin, guest, editor, and moderator, this will provide each role certain jurisdiction on the activities that can be carried out by the same in each case on every platform. This will also reduce the conversation of pointing fingers on who should have completed the job, and who failed to provide the right response.

Organization Failure:
This is what most teams are guilty of including me, and it could happen very easily and quickly in any team. Well not judging, but with the many things that are going on at the same time, most individuals are bound to forget something. In my case, ‘A’ would discuss a new idea with the client and forget to pass it on to the team, ‘B’ sets the budget spending on a particular platform and forgets to monitor with the advancement in ad postings, ‘C’ collects images from the design team and saves it on His/her desktop and forgets to share it with the team. If you have been there, I am sure you know what I mean.

Cheat Sheet:
As I said, these are bound to happen when you work with several members on a single project. One way to get around the matter would be using tools such as Basecamp, or a Dropbox. By doing so, you can make sure that all the details are stored in a single place and if any info is to be shared, all have the privilege of getting updated with the same at a single go when information is dropped on a single platform.

Poor Reporting:
As we all know, the only way we identify that we are on or off a track to success is by carefully reporting what we do and when we do it, also including the targets achieved or missed. Careful and collective reporting of the above-mentioned aspects to a brand owner is what will help them see where they are heading. But, how do you do the same when an account is managed by many heads and hands?

Cheat Sheet:
The easy way to get around this is by creating a Social Media report and a budget sheet. Again, this is to be shared on a common platform where everyone knows what’s happening. The budget sheet should also include the limit to be spent on a month and all the campaigns and ads run by any member of the team are to be noted helping them understand when to stop.

These are few but major areas where any team fails, so if you have these few situations in control, and are aware of how to set these issues right, the rest is just a walk in the park. We at Urbansoft deal with Social Media Management and would love to lend a helping hand if you are looking for any assistance in the same. Click here for our services

 

 

Ecommerce Websites & Shopping Cart Abandonment

Imagine being at the grocery store and having a cart full of groceries that you are ready to buy, but, at the last minute, you decide to abandon the shopping trip and leave your cart in the middle of the checkout lane. Other than a confused grocer and some potentially wasted perishable goods, is there a problem with leaving a shopping cart in the middle of a store without buying anything?

This question can be applied to online shopping as well. An increasing number of consumers are abandoning full shopping carts at the point of purchase. Is abandoning an online shopping cart different from abandoning a shopping cart in the middle of a grocery store? What are websites doing to check in on these hesitant buyers?

In an August 2013 study done by Bronto Software and Magento, 1,003 online shoppers were surveyed about their online shopping behavior, particularly involving the “shopping cart”. Respondents were divided into three separate groups (based on the frequency of their online shopping): Frequent Shoppers, Occasional Shoppers, and Infrequent Shoppers.

The most common uses of the online shopping cart are different from the in-store shopping cart. They are most commonly used to put all items in one place so shoppers can then decide what to buy, followed closely by saving the items to buy at a later time. Each group of shoppers (frequent, occasional, and infrequent) use the online shopping cart the same way. To go back to our grocery store example, it is as if these shoppers are filling their carts but once they get up to the checkout they either purchase one item out of 50 or ask the cashier if they can save this for another time. This behavior isn’t what we would define as the “normal” in-store experience.

So what is so different about the online shopping cart?

It seems as though shoppers are using the online shopping cart feature as more of a buffer pre-checkout rather than as an actual shopping cart. This behavior results in abandoned shopping carts and e-commerce site managers left wondering where they went wrong with their sale. Abandonment rates have spiked to 70-80% of all online shopping cart transactions (or lack thereof).

Let’s go back to the grocery store one last time. Perhaps you are a couple steps away from your cart when the store manager calls out to tell you that Oops! You left your cart behind with unpurchased items! Would you be likely to return to your cart out of guilt or obligation? Perhaps it is easier to leave behind an online shopping cart because of the anonymity of an online shopping persona.

One tactic for trying to bring back that potential sale, much like the confused grocery store manager, is an email reminder about the items stuck in your shopping cart. For marketers, this is a useful tool and can bring in a 20% conversion rate; but 74% of shoppers report feeling as though these emails are annoying and intrusive. 53% of shoppers do not expect any kind of reminder once they step away from a shopping cart whether that is an email, phone call, or discount incentive to return to their cart. As the article states, the notion of unexpected is not synonymous to being unwelcome.

Is your E-commerce business looking for quick, effective ways to bring back or keep that potential sale? Here are a few tactics for decreasing the probability for shopping cart abandonment:

Eliminate distractions from your checkout page to keep shoppers focused and interested

Include an option for a reminder email on the checkout page so that customers can opt in or out of emails

Create separate “Wish List” carts and actual shopping carts

Include incentives for customers to return to their shopping cart in the reminder emails that are sent out (coupons for future purchases, 5% off what is currently in their shopping cart, etc.)

At Urbansoft, we’re minds and makers of business sense and creative chops set out to connect with people in areas that matter the most, i.e. experience. Contact us now to help design and create effective sales strategies that work

 

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