Marketing ROI & Ways to Increase Them

There are often talks on marketing strategies and the Return on Investment involved on the various platforms. But, there’s always a confusion in the later. One simple example was about a person from Cincinnati. Yes, a very famous story that I am about to repeat. So there was a guy in Cincinnati who used to carry around a card with details of the platforms he used for his business and the ROI that was achieved. So, whenever a marketing personal approached him with a new strategy about a growing platform, he would quickly reference his dog eared card and cross check the ROI (ever changing) on the same. This is just an example of the mistakes most business pros do when checking out other options. It is very clear that ROI on platforms change from time to time and cannot be determined with a card that has been written ages ago.

Taking a few factors into consideration Urbansoft has put together a few aspects to consider while analysing your ROI.

Identify the Purchase Path:

When a product is about to go live, a very obvious strategy that all apply is to go with a bang into the industry with content that spreads word on the product. Though this is the right way to go about it, there are a certain things that you might want to look up on before you dive in head on. This will involve a lot of detective work in identifying the basic path of a customer that leads to a purchase. Firstly, the customer views your product as an advert on television or on a platform and decides to look it up a bit, then searching through search engines and reviewing people’s comments he decides to purchase a product. So it all comes down to a driving ad that will help give your customers the needed push. Catering to that again would involve sharing a lot of comments and teasers on the product months before you even go live. You might also want to screen out the best performing ones and focus on that pattern of advertising when you plan on striking the market full swing.

Identifying the Target:

Every group of individuals have a different way of viewing things. A simple example is a mommy group and a teenager group. Understanding your target and focusing your ad in that direction also, including keen identification of the platforms they use would help you get the message across a lot easier and quicker.

Another aspect to consider is identifying the group that matters. A product that is in use by all might not be attractive to all groups. For example: Group A might provide a ROI of $8 while group B $1. By identifying your primary audience and focusing on selling your product to them, will help you achieve ROI as quickly as possible when the product hits the market.

Reach & Frequency:

This involves calculating the frequency at which the ad runs on every platform, the reach that it receives and customer reactions. The interest of your target audience is bound to shoot up when they view your ad for the first time, and slowly diminishes when seen periodically. Keeping this in mind you might want to space out your ad to keep your customers intrigued.

Working Out the Price:

ROI is calculated as the money spent on the advert to the income received. If you manage to cut down on the cost you spend on the ad, you will be able to see a higher ROI. There are several ways to work around this. Try working out deals with the channels you decide to use, a TV program or a particular Television channel. I have always found that working out a deal at the beginning of the year makes a difference. There are always ways to get things done.

Identifying the Right Channel:

Based on an article in the New York Times, a consumer is subjected to more than 10,000 paid ads on a daily basis. So it’s left up to the consumer to choose what is necessary to him. The key here is understanding your customer’s needs and catering to them to increase sales, identifying lost costs platforms to increase ROI and right purchase channels to help your customer complete the sale.

I hope you enjoyed your read. If you are looking for any assistance on digital marketing and branding, please don’t hesitate to give Urbansoft a call. Please visit us at urbanoft.co.

 

Urbansoft, a Part of the Largest Technology Event of the Year – GITEX 2018

Urbansoft joins hands with GITEX to welcome you in being a part of the largest technology event in the Middle East, Africa and South Asia this 2018. Cutting straight to the chase, what’s new and happening in GITEX 2018? In this blog, we’d like to cover certain exciting features of the 5-day event, along with what Urbansoft is expected to bring to the table in the year 2018 as well.

Why Be a Participant at GITEX?

Well, if you are in the business of technology and working within the areas of the Middle East, Africa, and Asia, then GITEX is the place to be. If you are looking to make new business partnerships, view future-ready gear and anticipate on becoming a business success, then here’s the place you need to be. Why? Starting from the world famous industry names to the latest start-ups in the Silicon Valley, you get to meet them all under one roof.

What’s more? According to Gartner, the total value of the Middle Eastern and the North African Technology sector is bound to hit $168.8 billion by the end of 2020. Knowing where your opportunities lie for a better future, GITEX 2018 is one of the places you are meant to be if you want to make the most of it.

So what does Urbansoft Have in Store for You?

Urbansoft being one of the chief Web & Corporate Solution provider in the Kingdom of Bahrain is no less when compared to the other big fish in the sea.

We will be showcasing how we can help you get to the top of your industry starting with SEO, SMM and web solutions using modern techniques and expertise under website design and development. This will also include technology that focusses on Businesses development and increased productivity; including ideas on improving your return on investment using software platforms such as Microsoft SharePoint, ERPs, HRMS and so on.

Why miss an opportunity of getting a FREE consultation from our experts in person?

Let us know if you’d like us to secure a slot for a private consultation with you.

For more on Urbansoft visit urbansoft.co

 

Why People Visit Your Website & Leave?

Imagine you have successfully designed your website expecting tons of visitors to visit and request for a service. But unfortunately, people visit your website and leave. To where? It’s no doubt to a better site. This isn’t just an illustration or a mere story. It’s a situation that befalls many websites in today’s competitive world. Why? Increase in internet usage had made it easier for customers to shop for the brand they need without visiting the company’s location. Making this an important reason, your website is the best place to increase sales. Turning it into an exciting place for customers to stay when they visit is the way to go, lets us help you with some hints below.

  1. Lack of Sufficient Information:

When customers visit your website, they expect to see the information they have on their mind. But sadly, information on your website when not satisfying makes them look for the same somewhere else. For example, shipping & delivery information, contact details and such should be available on a website always, and it should be easily accessible.

  1. No Clear and Direct Call-To-Action:

Use ‘call to action’ to direct your visitors to the take immediate action to buy.  Never give them a chance to wonder on what to do on your site. Besides, you don’t operate a monopoly business. Your competitors have other alternatives. Why not encourage them to view your site blogs, images, and videos. These are other tricks to keep your audience engaged and come back for more.

  1. Your Website Lacks Offers:

Everyone likes a coupon, don’t you? Many customers prefer websites that offer coupons, discount, and other attractive offers.  Dealing with a website that gives offers allows customers to save part of their money for the next project or purchase.  If buyers can’t find any coupon associated with your website, they may leave and substitute you for another brand that has the same product or services with a coupon.

  1. Faulty Content Structure:

The content on your website tells customers about your company and your brand. If the content structure on your website lacks true information of your brand, it becomes confusing for buyers to understand. Ensure that your marketing content is a perfect description of the product and services you offer.

  1. Your Website Needs a Re-design:

Re-redesigning your site gives you an edge over your customers, influencing them to stay with you. When customers see new upgrades to your website, they are attracted even more and this gives them a reason to stay with you. Your competitors are not asleep; they are looking for any slight opportunity to clear you off the market. If you don’t want that to happen, re-design your website with new features at least once a year.

  1. No Customer Reviews & Recommendations:

Every customer wants the best and one way they find the best is through reviews and recommendations about your product and services before buying. That’s every customer’s mentality. Encourage your clients to share their experiences with your brand. Reviews and recommendation are the best way to build your client’s confidence to stay with you.

In general, great deals of businesses start out with a basic catalog or brochure that exhibits services that they have to offer. Our experts examine, identify pros and cons of generated client ideas, consolidate them, and put them into designs that put them on the web for global recognition. Contact us now to experience the best!

 

5 Marketing Hints that Win Customers & Increase Sales

There is no doubt that emotions are key factors that influence customer’s actions and cause them to buy products of your brand. Customers aren’t the only humans psychologically disposed, we all are. By treating them in the way they desire, we get to win them over. The key here is to learn to appeal to your target audience’s emotional quotient to help them draw closer to you. By grasping the attributes of your buyers and nurturing the same into actions you turn your business into a customer magnet. Now, let’s consider these in terms of marketing.

  1. Strong Conviction:

Just like every other human, buyers logically expect simplicity, understanding, and encouragement to enable them to buy your product or services. The world market is all about competition, if you don’t act vigorously, you will be out of the game. To enable you to win over customers, ensure you make them feel comfortable. Motivating their desires to know more about your brand can go a long way in marketing. This can be possible with the power of your brand content

  1. Socializing:

 It’s true that spending money doesn’t just sound fun for most people. But the reality is that you must spend if you want your target audience to learn about your business. Start by creating an environment and activities that allow people to associate, socialize, and see the need to buy your products or your services online.

  1. Strong Reciprocity:

The word ‘reciprocates’ refers to the response to the actions or gestures. How does it apply to your customers? To bring customers under your control, provide them with some outstanding products or services that matches their personas. This includes text content, engaging images, valuable blogs, discounts, incentives, social links, and other compelling strategies that your competitors haven’t thought about yet.

  1. Commitment & Consistency:

Your commitment and consistency will help you put words into actions. What do we mean?  When you want to get new buyers or retain your existing customers, you need to be sincerely committed and consistent in catering to their personas. Make them feel that you care about their welfare and have their best interests at heart always. Never deviate from offering their standard.

  1. Scarcity Strategy:

Using the scarcity strategy is what makes customers purchase your product or services. Most marketers employ this approach suggesting that products or low prices might soon be exhausted, or offers will soon be closed, including terms such as, few stocks remaining. Whatever means you may use, make sure that it contains the values that will retain your customers not only in the short run but in the long run as well. By using scarcity strategy, you will boost sales in tons and ROI too.

Using the above strategies will no doubt go a long way of helping you win over customers and increase your sales levels regardless of how hard your target customers are. Urbansoft being an expert in the marketing and branding industry could help you with designing strategies that suit your needs. We work with experts in the digital marketing services which include: SEO services, SEM, social media management, email marketing, content marketing, and social media marketing. Contact us today for assistance in the same.

 

6 Reasons Why Your Marketing E-Mails are Being Ignored

With the increase in Internet usage and the change of trend in marketing strategies, emails have owned themselves a good place in reaching prospective customers. It has enabled firms to reach out to their clients both easily and directly. However, it may seem all hope is lost when your emails are being ignored. Probably your email isn’t unique or likable.  The good news is that every email you send to a potential client could be read and replied to promptly if your sales strategy is apt. Here are some reasons why your emails could be disregarded, and ways to make your target audience respond to you without delay.

  1. Your Brand Isn’t Known:

It doesn’t really matter if your company is known or anonymous. What really counts is the content of your email. Before sending an email to a potential client, look them up online and try to identify their company interests and what questions lie in their minds. Now, using that as a tool to get their attention, incorporate the same into your email. On kindling their interest you could be sure to receive a response on the same.

  1. Email Content Not up to the Mark:

Your prospects have their own problems and issues that can occupy their minds.  Strive to find out and strategize your email message towards addressing these issues. Give them interesting reasons to begin a sales conversation with you.

  1. They aren’t your Target Audience:

You could be wasting your resources sending emails to wrong people, simply because they are not in your target audience.  Knowing your target audience is an important aspect of a sales strategy. This will support in hitting the nail on the head. It will also assist you in tailoring the right message.

  1. Emails Weren’t Received:

If your email wasn’t replied to, it could be that the end receiver didn’t receive the message. Therefore, make sure you’ve got the right addresses, and also try to avoid technical drawbacks such as server problems. Each time you send out an email, double-check the same in your sent items and outbox to see if your email is delivered or not. If not, do the needful.

  1. Too Much Text:

Your prospects already having the probability of being engaged, wouldn’t want to waste their time reading through sales emails. To resolve this issue, keep your message simple and straight to the point, making it easy to grasp. Also, make sure your introduction is compelling enough if you want them to read further.

  1. No Intriguing Questions in the Email:

To stimulate the interest of your customers, ask them intriguing questions.  The more specific your question is, the more your email stands a good chance of being replied to. Make it easy to reply, and make sure they clearly see the benefits of answering your emails.

At Urbansoft, we work with specific email marketing techniques that get you across hurdles and help you get to the other side. Working with special tools, we screen out the target audience and send out emails to meet your market ratio. The rule of thumb followed here is reaching as many as possible, either as prospects, or to just let the world know you are in the market. Contact us now!

 

Strategic Content Marketing that Increases Customer Traffic

Relying on traditional marketing alone to drive customers to your product doesn’t prove effective nowadays. There exists a well-proven tactic that promotes a product to its target audience and converts the same into sales, yes, CONTENT MARKETING.  A content marketing strategy can be determined on the basis of your business goals, and the personas of the audience you intend on looking up. On the basis of our expert practices in content marketing, we have identified five leading strategies that will enable you to build your audience.

  1. Determine Objectives for Content Marketing:

You ought to identify and understand the objective of your content marketing needs, only then can you figure out the right marketing direction to are looking to operate on. Having clear objectives makes it easier to choose the right social media platforms, and help you in developing the right stories that reach the hearts and minds of your target audience.

  1. Define your Market Niche:

Niche marketing builds a way for you to highlight your product or service, and helps your business stand out in the market. This will enable you to meet the explicit needs of all your customers. Moreover, it will help you acquire customers in tons, and leverage your expertise that makes you stand aloof from your competitors by proper content delivery. To accomplish that, you must capture the familiarity of the niche you’re dealing with.

  1. Improve your Brand Insight:

Content marketing can help you to generate, maintain, and establish a positive brand perception in the mind of your clients. Frequent customer experiences shared over time through various sources keeps your brand at the top in the market. It could be of much help if your brand possesses and maintains its own style and personality.  Ensure that the content you deliver about your brand contains a specific tone that is relevant, catchy, in style, and related to your product or service at hand. Also, all content is to be delivered to the right channels that are visited by your target audience. This favours higher conversion rates.

  1. Schedule Your Content Posting:

Try to get an understanding of your audience’s schedule on social media platforms. Track them and schedule your content postings accordingly using social media management tools to automatically share your content on the time scheduled. For example, social media management accounts like buffer will be a great help.  Ensure you set the right time when your audience will be online to enable them to view your post.

  1. Frequent Evaluation:

Customer preferences change from time to time. Evaluate your strategy frequently to ensure that your content marketing strategy is trending in the market. Do not focus on the scheme you used at the beginning when your formed your business objective, rather, analyse your business endeavours with Google analytics for further enhancement.

At Urbansoft we strive to redefine the experience of digital marketing for you. We work at a mission to provide small to large sized businesses with digital and traditional marketing strategies that help them increase brand visibility, generate quality traffic, digital presence, and leads; in turn bringing significant ROI and improved revenue. Contact Us for professional guidance.

Reference: Hubspot &  Zerys

 

Social Media: The After Life

We all have beliefs that differ with religion, and what happens to us after death depends on what we believe will happen, at least we don’t know if it’s true or not as we have not experienced it yet. Keeping that in mind, social media accounts have figured out a way to make things definite as to what will happen to your personal accounts on social media sites after you expire.

The After-Life at Google:

Life is sure becoming easier and easier every day in terms of technology. At Google, we have an opportunity to select the person of choice to whom we would like our personal details or messages to go to in case our account becomes inactive. This is sure a good option as I wouldn’t want my loved ones left behind to suffer for any reason. Let’s hear what Google has to say, “You can tell us what to do with your Gmail messages and data from several other Google services if your account becomes inactive for any reason….We hope that this new feature will enable you to plan your digital afterlife — in a way that protects your privacy and security — and make life easier for your loved ones after you’re gone.”

The After-Life on Facebook:

On Facebook, things are a lot different. Facebook has the option of memorializing accounts, the features being, no one is allowed to log into the account, friends and family can share on the deceased’s timeline, content from the deceased’s timeline can be seen and shared with all only on the concerned person’s friends list. This is a very thoughtful approach through which the person can live on. Thanks to Facebook which always makes things better.

After-Life at Twitter:

This would be a mix of Google and Facebook, but it’s the catch line that I love, “When your heart stops beating, you’ll keep tweeting” ;). The features include nominating an heir to your twitter account, who decides whether to keep it or not. Secondly, the app LIVESON, keeps track of the posts or feeds that the deceased user liked, and commented on, and continues to feed their timeline with the same. Well, these are a few ways that people tend to use technology to keep their deceased loved ones close to them.

MySpace:

MySpace has become almost obsolete; however, it may have been one of the first social media sites to have an “after death” option created. I stumbled upon the site “mydeathspace.com”, a site committed to memorializing deceased MySpace users, although, it is not affiliated with MySpace. To submit a death, one would simply provide the name of deceased, the cause of death, MySpace of deceased, and a link to the news article URL. It is actually a morbid little site because the way they display the names of the deceased MySpace users is by name and cause of death, for example, “Joe Smith – Died when he was stabbed 12 times in the chest.” Not a site I would personally take seriously.

Digital Assets:

A recent article in Biz Times, “Death in a digital world”, provided an interesting peek at the legal circumstances surrounding death and digital assets. In respect to accessing digital memories and assets, it “can become a complicated battle between copyrights and contractual user agreements.” One of the lawyers BizTimes interviewed, Brian Gilpin, stated “Not only can their digital assets disappear in an instant if any of those online services discontinue that person’s account, but if that person passes away, and his or her family wants access to those accounts in order to preserve those assets, they might encounter a battle between whether copyright laws super cede contractual user agreements or vice versa.” The legislation is currently being proposed in many states to have a way to legally override user agreements to gain access to those digital assets.

I believe it is very smart on the end of social media sites to set up an “after death” plan. Even if someone uses Facebook or Google+ primarily for personal life updates, every thought and photo uploaded are still considered a digital asset and there should be a way to protect or destroy them should the worst occur to the user. It would not surprise me to see more social media and networking sites following the footsteps of Google, and setting a way for users to control what happens to their digital assets in the future.

The #1 rule I follow is “Hope for the Best, Plan for the Worst & Prepare to be Surprised” 🙂

Have a Good Day!

 

 

5 Approaches to Boosting Sales

Obtaining and keeping clients on your list as future prospects is a difficult task to come by and losing the same in just a fraction of seconds can happen a lot faster and easier. This could be a result of lack of relationship with you and the customer. To help you we have created a checklist for the same. Let’s get started!

  1. Be an Excellent Communicator:

Communication is the breath of life in any relationship, and this has been known for ages. When it comes to building a relationship with a prospect, and or a present or past customer, you have to take that extra step in building a strong relationship. This will include keeping your customer engaged with the services and products you provide ever after a prior service has been completed. The common saying of “OUT OF SIGHT IS OUT OF MIND” is pretty appropriate here. Most customers tend to drift onto competitors of our own when lack of interest is shown on your end. This is where the term customer engagement comes to play.

2. Know your Audience:

Getting a clear picture of what your customer requires from you is one of the most important ways of serving them. Taking out time and putting in the effort to understand them, and what would attract them to your business or product will help you to act wisely while attempting to meet their needs.

3. Be Unique:

In the years of the past, it was a common notion that customer/ your target audience would come find you. All you needed to do was, open a business, do a bit of advertisement, and wait. Of late, the tables have turned, and tunes have changed, with the rise in competition most businesses of today would have to shut down if they followed the same. Looking for or creating marketing techniques that help you stand out of the crowd can get you a step ahead of your competition.

4. Be an Online Socialiser:

It doesn’t really matter the kind of brand you offer, what should matter is increasing sales through an acquisition of new buyers. Online marketing possesses benefits of its own, benefits that you could use to increase your sale in masses. If you look closely at the stats of Facebook alone, at the start of 2018 it was estimated that over 1.40 billion people on average spent valuable time on Facebook in a month throughout the world; and this doesn’t even include the roles played by other social networks as such.

5. Modify Sales Techniques:

The little change that you make to your online marketing strategy could matter a lot. Using the same sales strategy repeatedly will turn results in reverse when it comes to online marketing. To avoid wasting resources and causing your business to slip away, make an effort to create sales campaigns that carry weightier and advanced strategies.

At Urbansoft, we’re minds and makers of business sense and creative chops set out to connect with people in areas that matter the most, i.e. experience. Contact us now to help design and create effective sales strategies that work.

 

6 Marketing Guidelines for Technology Based Corporations

Gaining access to your customers necessitate insight on what affects their decision to engage in your business.  Day-by-day technological advancements require technology firms to advance along to paste their products and services in a distinct position.

To get that done, effective marketing must be nurtured and put in place, not just for a moment but for an entire season. This helps to build a sensitive and steady incessant union between your potential customers and your brand. In today’s article, you will learn 6 practices through which you could make your brand stand out.

  1. Manage your Leads:

Many firms successfully generate leads, unfortunately, these leads swamp as they aren’t converted to sales. Since leads aren’t generated on their own and have a lot of money involved in the same, avoid wasting your investment by evaluating and tracking your leads. To identify the ones that can mature into a sale, steady follow-ups and analysis of the same are required. To help in conversions, provide your employees with tools that assist in collecting and recording information on every conversation with your prospects and customers. Attempt to treat every prospect as a potential sale.

  1. Promote your Infographic:

 Infographics are one of the most efficient ways to share large amounts of information for better prospect conversion. This is facilitated when an infographic is captivating, informative, and pleasurable to the senses of your target audience. Using exceptional quality and brand-related content, design an infographic and publish them on platforms where your target customers present themselves.

  1. Use Correct Technology:

Today, marketing is tedious and ineffective without incorporation of marketing tools. Managing and maintaining your marketing department without technological support delays brand progress.  Hence, various marketing channels and techniques can support your team to promote your product and services competently.  If you want to improve and sustain a progressive business, make certain to invest in the right technological tools.

  1. Evaluate Your Sales & ROI:

 Measuring and evaluating your sales activities along with your ROI enables you to pay more attention to using the right marketing technology that will help in boosting sales. Instead of wasting your money on marketing that doesn’t benefit your business, evaluate your sales growth to determine your weak marketing areas and make changes.

  1. Personalize your Marketing:

From the marketer’s point of view, personalization involves a strategy that upsurges pertinence and engagement which ultimately pushes sales. You need to identify and create a generic customer’s persona to present a strong knowledge of your prospect’s need. Ensure you keep your firm’s brand name of paramount importance by making each customer experience personal via content marketing.

  1. Manage your Brand:

 Brand management is now world renowned and if you are not involved, you’re out of the game. This makes it important for every firm to manage and sustain the best brand ever, which is always in line with their client’s needs. Moreover, connecting with your target customers and showcasing people behind your brand success is crucial to attract and engage buyers with your brand online.

When you sell technology, products, and services, you need to consistently embark on technical marketing that meets the changing preferences of your customers. Urbansoft works with an experienced team of branding experts who can help you analyze and make suggestions in building your brand. Contact us today.

 

How to Understand your Customer Better!?

That’s a difficult question. There are even times when I cant understand my teen niece or my two-year-old, and we live in under the same roof. 😉 We’ll though girls and teens are really hard to figure out, customers, on the other hand, are a lot easier, though others might consider it contradictory. Anyways, my key to understanding my customer is to anticipate needs and to exceed their expectation. To help you get a closer understanding of what is being discussed, here are a few tips you can put to use.

  • Ask Questions:

The key to getting to know someone is by asking more questions. Though in this case you can’t just approach a stranger and start asking, you might want to use information that you have tapped into using a registration form or such. Another way to go about things would involve understanding their demographics and psychographics.

This would include understanding if they were male/ female, single or married, age group, with or without children, where they live, and what they do for a living. Getting a little-added information on their lifestyle also helps understand what they can and can’t afford. Once you’ve understood that part you could put together customer profiles.

Here’s how you set up customer profiles:

  • A couple in their 30’s with no Kids, living in Seattle, coping with employment.
  • A married mother of three in Richmond who is a stay-at-home parent and has a total family income of less than $60,000 per year.

 

  • Customer’s View of Your Business:

It’s important for you to understand what your customers think of your business. Getting online and running surveys or measurement of customer sentiments on a campaign is a way to understand your customer and how your campaign would fair even before it ends. Regular surveying and calculation of customer sentiments online will help you understand both the good and the bad sentiments that a customer has towards your company. If you don’t analyze this, you will miss out on the major question as to why you are losing customers to your competitors.

  • Understanding Customer’s Needs:

The real way to get close to anybody for that matter is by understanding their needs and catering to them alike. Taking control of understanding the customer’s most pressing issues and meeting those is the basis for solving their problems. Some might be looking for ways to develop a brand, while some a better lifestyle or ways to start a business. No matter the issue, you could always find a queue to the same in their information.

Catering specifically to your customer’s need will give you all the credibility you need in the eyes of your customer. Making sure that quality is achieved in the process will also help you retain and find newer customers on the go.

At Urbansoft we work with a team of specialists who are experts at gathering customer requirements and helping brands full fill their brand credibility. Please contact us if you are looking for any service assistance in making your business go global.

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