Does SEO Help Your Business?

SEO is an industry that is the least understood by outsiders. Sadly, it’s a term that most business/ website owners have heard, but haven’t actually come to a clear understanding of what it actually is about. To put it in a nutshell, SEO is a technique adopted by search engines to keep website rankings in check. The commonly known Google Algorithms helps keep the deserving sites on the top. Before we understand what SEO is actually about, you might want to know what it could possibly do for you or your business. We hope that the infographic below shares insights on the same.

How does SEO help in Increasing Website Traffic?

  • 70% Increase in clicks for Organic Results
  • 75% of people don’t go past the first page
  • SEO search is #1 in getting people to visit your website
  • SEO beats SMM 300% in regards to website hits
  • Inbound leads are least expensive, 60% reduction in costs in comparison with outbound leads

Blogging goes a long way in attracting new visitors and leads. The benefits of blogging are:

  • Increases visitors to the site by 55%; Turns visitors into customers
  • Internal Links to the website increases website credibility in search engines by 75%
  • Indexed pages increase search engine credibility by 434%
  • 70% increase in leads with blogging

Lead Generation & SEO go Hand-In-Hand

SEO provides the Highest ROI:

  • 70% of Businesses vote for SEO
  • 65% favor Email Marketing
  • 60% vote for paid searches
  • 40% of marketers favor Social Media

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In regards to the above, if would be appropriate to bring to light that mobile-optimized websites also play a huge role in SEO. Based on stats, nearly 30% of Google searches are carried out using mobiles, and in turn, leading Google to favor mobile-friendly websites. The criteria in relation to Google’s ranking for mobile optimized websites include having an appropriate screen size, load time and if or not it is finger friendly. Urbansoft deals with SEO and mobile-optimized websites, click here to learn more about our services.

 

 

Social Media: The After Life

We all have beliefs that differ with religion, and what happens to us after death depends on what we believe will happen, at least we don’t know if it’s true or not as we have not experienced it yet. Keeping that in mind, social media accounts have figured out a way to make things definite as to what will happen to your personal accounts on social media sites after you expire.

The After-Life at Google:

Life is sure becoming easier and easier every day in terms of technology. At Google, we have an opportunity to select the person of choice to whom we would like our personal details or messages to go to in case our account becomes inactive. This is sure a good option as I wouldn’t want my loved ones left behind to suffer for any reason. Let’s hear what Google has to say, “You can tell us what to do with your Gmail messages and data from several other Google services if your account becomes inactive for any reason….We hope that this new feature will enable you to plan your digital afterlife — in a way that protects your privacy and security — and make life easier for your loved ones after you’re gone.”

The After-Life on Facebook:

On Facebook, things are a lot different. Facebook has the option of memorializing accounts, the features being, no one is allowed to log into the account, friends and family can share on the deceased’s timeline, content from the deceased’s timeline can be seen and shared with all only on the concerned person’s friends list. This is a very thoughtful approach through which the person can live on. Thanks to Facebook which always makes things better.

After-Life at Twitter:

This would be a mix of Google and Facebook, but it’s the catch line that I love, “When your heart stops beating, you’ll keep tweeting” ;). The features include nominating an heir to your twitter account, who decides whether to keep it or not. Secondly, the app LIVESON, keeps track of the posts or feeds that the deceased user liked, and commented on, and continues to feed their timeline with the same. Well, these are a few ways that people tend to use technology to keep their deceased loved ones close to them.

MySpace:

MySpace has become almost obsolete; however, it may have been one of the first social media sites to have an “after death” option created. I stumbled upon the site “mydeathspace.com”, a site committed to memorializing deceased MySpace users, although, it is not affiliated with MySpace. To submit a death, one would simply provide the name of deceased, the cause of death, MySpace of deceased, and a link to the news article URL. It is actually a morbid little site because the way they display the names of the deceased MySpace users is by name and cause of death, for example, “Joe Smith – Died when he was stabbed 12 times in the chest.” Not a site I would personally take seriously.

Digital Assets:

A recent article in Biz Times, “Death in a digital world”, provided an interesting peek at the legal circumstances surrounding death and digital assets. In respect to accessing digital memories and assets, it “can become a complicated battle between copyrights and contractual user agreements.” One of the lawyers BizTimes interviewed, Brian Gilpin, stated “Not only can their digital assets disappear in an instant if any of those online services discontinue that person’s account, but if that person passes away, and his or her family wants access to those accounts in order to preserve those assets, they might encounter a battle between whether copyright laws super cede contractual user agreements or vice versa.” The legislation is currently being proposed in many states to have a way to legally override user agreements to gain access to those digital assets.

I believe it is very smart on the end of social media sites to set up an “after death” plan. Even if someone uses Facebook or Google+ primarily for personal life updates, every thought and photo uploaded are still considered a digital asset and there should be a way to protect or destroy them should the worst occur to the user. It would not surprise me to see more social media and networking sites following the footsteps of Google, and setting a way for users to control what happens to their digital assets in the future.

The #1 rule I follow is “Hope for the Best, Plan for the Worst & Prepare to be Surprised” 🙂

Have a Good Day!

 

 

5 Approaches to Boosting Sales

Obtaining and keeping clients on your list as future prospects is a difficult task to come by and losing the same in just a fraction of seconds can happen a lot faster and easier. This could be a result of lack of relationship with you and the customer. To help you we have created a checklist for the same. Let’s get started!

  1. Be an Excellent Communicator:

Communication is the breath of life in any relationship, and this has been known for ages. When it comes to building a relationship with a prospect, and or a present or past customer, you have to take that extra step in building a strong relationship. This will include keeping your customer engaged with the services and products you provide ever after a prior service has been completed. The common saying of “OUT OF SIGHT IS OUT OF MIND” is pretty appropriate here. Most customers tend to drift onto competitors of our own when lack of interest is shown on your end. This is where the term customer engagement comes to play.

2. Know your Audience:

Getting a clear picture of what your customer requires from you is one of the most important ways of serving them. Taking out time and putting in the effort to understand them, and what would attract them to your business or product will help you to act wisely while attempting to meet their needs.

3. Be Unique:

In the years of the past, it was a common notion that customer/ your target audience would come find you. All you needed to do was, open a business, do a bit of advertisement, and wait. Of late, the tables have turned, and tunes have changed, with the rise in competition most businesses of today would have to shut down if they followed the same. Looking for or creating marketing techniques that help you stand out of the crowd can get you a step ahead of your competition.

4. Be an Online Socialiser:

It doesn’t really matter the kind of brand you offer, what should matter is increasing sales through an acquisition of new buyers. Online marketing possesses benefits of its own, benefits that you could use to increase your sale in masses. If you look closely at the stats of Facebook alone, at the start of 2018 it was estimated that over 1.40 billion people on average spent valuable time on Facebook in a month throughout the world; and this doesn’t even include the roles played by other social networks as such.

5. Modify Sales Techniques:

The little change that you make to your online marketing strategy could matter a lot. Using the same sales strategy repeatedly will turn results in reverse when it comes to online marketing. To avoid wasting resources and causing your business to slip away, make an effort to create sales campaigns that carry weightier and advanced strategies.

At Urbansoft, we’re minds and makers of business sense and creative chops set out to connect with people in areas that matter the most, i.e. experience. Contact us now to help design and create effective sales strategies that work.

 

6 Marketing Guidelines for Technology Based Corporations

Gaining access to your customers necessitate insight on what affects their decision to engage in your business.  Day-by-day technological advancements require technology firms to advance along to paste their products and services in a distinct position.

To get that done, effective marketing must be nurtured and put in place, not just for a moment but for an entire season. This helps to build a sensitive and steady incessant union between your potential customers and your brand. In today’s article, you will learn 6 practices through which you could make your brand stand out.

  1. Manage your Leads:

Many firms successfully generate leads, unfortunately, these leads swamp as they aren’t converted to sales. Since leads aren’t generated on their own and have a lot of money involved in the same, avoid wasting your investment by evaluating and tracking your leads. To identify the ones that can mature into a sale, steady follow-ups and analysis of the same are required. To help in conversions, provide your employees with tools that assist in collecting and recording information on every conversation with your prospects and customers. Attempt to treat every prospect as a potential sale.

  1. Promote your Infographic:

 Infographics are one of the most efficient ways to share large amounts of information for better prospect conversion. This is facilitated when an infographic is captivating, informative, and pleasurable to the senses of your target audience. Using exceptional quality and brand-related content, design an infographic and publish them on platforms where your target customers present themselves.

  1. Use Correct Technology:

Today, marketing is tedious and ineffective without incorporation of marketing tools. Managing and maintaining your marketing department without technological support delays brand progress.  Hence, various marketing channels and techniques can support your team to promote your product and services competently.  If you want to improve and sustain a progressive business, make certain to invest in the right technological tools.

  1. Evaluate Your Sales & ROI:

 Measuring and evaluating your sales activities along with your ROI enables you to pay more attention to using the right marketing technology that will help in boosting sales. Instead of wasting your money on marketing that doesn’t benefit your business, evaluate your sales growth to determine your weak marketing areas and make changes.

  1. Personalize your Marketing:

From the marketer’s point of view, personalization involves a strategy that upsurges pertinence and engagement which ultimately pushes sales. You need to identify and create a generic customer’s persona to present a strong knowledge of your prospect’s need. Ensure you keep your firm’s brand name of paramount importance by making each customer experience personal via content marketing.

  1. Manage your Brand:

 Brand management is now world renowned and if you are not involved, you’re out of the game. This makes it important for every firm to manage and sustain the best brand ever, which is always in line with their client’s needs. Moreover, connecting with your target customers and showcasing people behind your brand success is crucial to attract and engage buyers with your brand online.

When you sell technology, products, and services, you need to consistently embark on technical marketing that meets the changing preferences of your customers. Urbansoft works with an experienced team of branding experts who can help you analyze and make suggestions in building your brand. Contact us today.

 

How to Understand your Customer Better!?

That’s a difficult question. There are even times when I cant understand my teen niece or my two-year-old, and we live in under the same roof. 😉 We’ll though girls and teens are really hard to figure out, customers, on the other hand, are a lot easier, though others might consider it contradictory. Anyways, my key to understanding my customer is to anticipate needs and to exceed their expectation. To help you get a closer understanding of what is being discussed, here are a few tips you can put to use.

  • Ask Questions:

The key to getting to know someone is by asking more questions. Though in this case you can’t just approach a stranger and start asking, you might want to use information that you have tapped into using a registration form or such. Another way to go about things would involve understanding their demographics and psychographics.

This would include understanding if they were male/ female, single or married, age group, with or without children, where they live, and what they do for a living. Getting a little-added information on their lifestyle also helps understand what they can and can’t afford. Once you’ve understood that part you could put together customer profiles.

Here’s how you set up customer profiles:

  • A couple in their 30’s with no Kids, living in Seattle, coping with employment.
  • A married mother of three in Richmond who is a stay-at-home parent and has a total family income of less than $60,000 per year.

 

  • Customer’s View of Your Business:

It’s important for you to understand what your customers think of your business. Getting online and running surveys or measurement of customer sentiments on a campaign is a way to understand your customer and how your campaign would fair even before it ends. Regular surveying and calculation of customer sentiments online will help you understand both the good and the bad sentiments that a customer has towards your company. If you don’t analyze this, you will miss out on the major question as to why you are losing customers to your competitors.

  • Understanding Customer’s Needs:

The real way to get close to anybody for that matter is by understanding their needs and catering to them alike. Taking control of understanding the customer’s most pressing issues and meeting those is the basis for solving their problems. Some might be looking for ways to develop a brand, while some a better lifestyle or ways to start a business. No matter the issue, you could always find a queue to the same in their information.

Catering specifically to your customer’s need will give you all the credibility you need in the eyes of your customer. Making sure that quality is achieved in the process will also help you retain and find newer customers on the go.

At Urbansoft we work with a team of specialists who are experts at gathering customer requirements and helping brands full fill their brand credibility. Please contact us if you are looking for any service assistance in making your business go global.

Interesting Concepts to Market your Business During the Holidays

The Holidays have just gone by, but thinking to myself as to how best I could have used this season to benefit my business made me come up with these ideas. Santa though loved does put that kink in the production and turnover during December and early January. Here are a few ideas to keep both your target audience and your business output going even during the break of the year. Let’s hope that the next break brings you all the luck you have purchased using the holiday season as a scapegoat. J

  • Boost Your Service Using the Weather as an Excuse:

In most countries around the globe this holiday season is when you get the most visitors with the worst weather. Most situations such as these people are more focused spending money on gifts and holding cocktail parties for friends and family. Though the service you provide may be out of focus for the season, there are always windows to peep into the lives of your target customers. How!? Well, for service providers or for appliance vendors, here’s a tip; “Use the opportunity to provide a free maintenance (furnaces, heaters etc.) for every product bought at the store”. Others could also use complementary services such as snowplow services to help spread brand recognition while making your customers feel the warmth of the Christmas Love 😉 For branding and marketing firms, well I am sure you’ve already got your hands full for the season 🙂

  • Promote Donations:

This is the season of giving as we all know. Using the opportunity to share what you have while you promote your brand as well, will give you an edge over your competitors in the future. One way to do so is to select the charity firm that you want to donate to, along with products or services that you offer for free to promote them as well Coverage of the same with a Press Release and with a few posts on Social Media, you’ll get all the showcase that you need, benefiting both sides in the process (Corporate Social Responsibility).

  • Use Images to Embrace the Season:

This is the best time to showcase your brand on social media. The season itself is full of excitement and using the opportunity to showcase holiday themed visuals on Instagram, Pinterest, Twitter and Facebook can get you more likes and visits that you need. Twitter’s new feature which promotes photos to pop up directly on a customer’s Twitter feed is all that you need to get all the attention. Use this feature to upload eye-catching, holiday-themed images to grab the attention of those roving eyes.

Using exiting Christmas post’s such as “Are you interested in Carolling!?” “Are you still out Shopping!? Guilty or NOT!” “Who do you think is on Santa’s Naughty List!? Tag a friend!” Posts such as these will get your posts shared and re-shared like a bomb!! This will also help to create activity on your page helping you gain traffic. You can do more, “Set up a lucky draw and announce the winner of the New Year!” all these small but intriguing posts will get your traffic swarming in.

Remember the season is not what you’ve got to sell, but, what you have to give. So give all that you have of that holiday spirit and keep your customers engaged.

So what is the best marketing strategy you’d like to develop this holiday season? Not sitting back this holiday season and letting the retailers have all the fun. If you are looking for assistance in Digital Marketing, don’t forget to give Urbansoft a shout!

 

 

How to Add Personality to your Sales Process!?

Do know what makes the most important quality in a sales person!? Not just a striking appearance, but a positive personality that can bring more than a constructive business proposal to the table is all that matters. Here we have put together a few tricks to use while creating that email to make that remarkable impression. Hope that they bring life to your emails.

  • Make yourself stand out of the crowd:

Choose selective taglines to add in your email or in the subject of your email to help the reader refresh their memory. This could also be a joke! J Nothing reaches a person’s mind quicker than a joke that they got to laugh about. Once you’ve made that impression, discussing business is just a piece of cake. Remember that building relationships is the key to developing a business and making it a success.

  • Give More Attention to The Other Party:

Though you are trying to sell a product or a service, your first and foremost goal is to provide the necessary attention on the party spoken to than on yourself and the goals that you are looking to achieve. While drafting your email be careful not to use the word I more than once. Instead, initiate the discussion showing appreciation to the clients work in the past or present and how you’d love to create opportunities to help them develop their standards. Or on a first time introductory basis, you could make out a casual email stating that you’ve filled out a contact form to have a discussion and you are looking forward to making an acquaintance on the same.

  • Make it Sound More HUMAN!!

Instead of taking a more professional tone, choose to speak more casually about yourself adding a few minor details about yourself as a professional and what has attracted you towards the business of ‘X’.  Try not to be a surgeon and go straight for the chainsaw that cuts open a skull or removes a bone. Sharing a little bit of information on yourself helps to create a human touch giving you the clearance you need to take the BUSINESS relationship further. Always remember the purpose of the email is to make a sale and not to go overboard in sharing more than required. Remember, you are not canvasing yourself for a date ;), but looking for business prospects….. 😀

  • Do your Research:

Try to spend some time to analyse your prospect collecting as much of information as you can. But, that’s a ‘BIG BUT’, do not go overboard while discussing information in the email. There’s a thin line between being a researcher and a stalker. J Don’t creep out your prospect. Instead, you could use the opportunity to congratulate the person or company on their latest PROFESSIONAL achievements and say that you look forward to meeting or even being such a fine person in the long run.

Hope you enjoyed your read, and stay tuned with Urbansoft for more updates on dealing with matters in the professional world. 😉

Till then it’s Bye! Bye!

 

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