How to Market Your Business on LinkedIn Efficiently?

Marketing on LinkedIn can help you build strategies on a dimension that suits your business needs and objectives to generate leads, build brand awareness, establish a strategic partnership, and engage target customers. Even though LinkedIn offers several marketing opportunities for every sort of business to expand its reach; choosing the right ones that could be suitable for your company, could pose a range of challenges. Here are a few tips to market and advertise your business on LinkedIn easily and effectively, to help reach maximum potential customers.

  • Create a Killer LinkedIn Profile:

Typically, profiles are where first impressions are formed. To build a LinkedIn Profile that gets you noticed, at first sight, use a professional image, make your headline stand out, use bullets to highlight the points, add images or documents to your achievements, and keep your work record relevant. Don’t forget to use status updates to share relevant brand content, and ask the public for recommendations. This helps your viewers to check out your company’s page and help them understand more about you.                  

  • Define your Audience & your Goals:

An update that aligns with your marketing goals and target audience’s needs, receives high engagement in no time. To achieve this, start by outlining well-defined goals and objectives that are easily understood by your marketing team. This may need to be fine-tuned at the end of the exercise to suit your next marketing aim. With your goals and objectives in mind, define your target customers and channel your brand towards their needs.

  • Optimize for Search Engines:

Like every other social media platform, organic content when optimized for search engines presents an opportunity to consistently get your product and service in front of the right audience when online. A well-optimized company’s LinkedIn page enables them to gain visibility with people searching for a particular brand. Seek assistance from SEO experts if you need one.

  • Add Company Page Followers:

Prior to adding followers to your LinkedIn page, ensure that your company page is up and running fine. It must be supported by visitor’s wants and needs. When the audience’s visit and receive satisfaction from information on your post, you are most likely to retain them. Attract customers and other key partners to become followers. Encourage your employees to share your posts as well.

  • Use Paid LinkedIn Content Ads & Sponsored Updates:

Did you know that delivering engaging ad-content to the right audience is the backbone to any inbound marketing strategy?  Sponsored content allows you to promote your service or product directly via LinkedIn feeds of the professionals you want to reach on the platform.

If you are trying to make it to the top within a short span of time without investing much, SMM is the way to go. When people say “Social Media”, the mind quickly diverts to Twitter and Facebook, unlike what everyone thinks and says, these aren’t the only two platforms available, and there’s a lot more to social media than you know it.  The key to running a successful social media campaign is finding the right platform and ways to connect with your key customers. Contact us now!

5 Content Marketing Strategies that Meet Market Requirements on a LowBudget

A content marketing strategy when effective speaks to your audience exactly what they need each time they visit your website and other platforms. To meet your bottom line needs at every stage of your sales funnel, it isn’t wise to solely depend on the same content strategies to tackle different customers with different perceptions, particularly when dealing with diverged goals at hand. If you’re an entrepreneur or companies planning to broaden your outreach, then you’re reading the right blog. Read on!

                                 

  • FRESH & RELEVANT Content:

 Existing and prospective customers expect high value branded content to stay connected to your pages. As a businessman, your main purpose should be to encourage engagement through content that eventually facilitates a good relationship which leads to a conversion. Aside from the above, search engines evaluate your business online based on the grounds of content value and frequency.  Each time you deliver valuable content, you notice more traffic amassing in your direction.

  • KEEP AT Learning:

 Establish yourself as a thought leader and build trust with your target audience through valuable on-site content. Never stop learning irrespective of your experience and how skilled you might be. The truth is, you can’t apprehend all in the market, neither can you determine the everyday dynamic inclinations of buyers without perpetual learning. Set aside time to learn customer’s ways every day. In that way, you can always advance on your results down line.

  • RE-Examine your Content Strategy:

Whether you’re just starting out with content marketing or you’ve been using the same techniques for a while, it never stings to revisit your content strategy plan to keep it up-to-date to the taste of your visitors. Focus not just on on-site content, but also off-site as well, especially when mapping your content strategy. Both, are essential and play a vital role when it comes to enhancing your overall visibility on search engines.

  • Exercise Balance &Patience:

 Content marketing is a long-term achievement, and it could take a while to boost your social ROI as expected. It takes time to build authority, build an audience and rank high.  Although there isn’t a specific duration for building expected clients, it all depends on the effectiveness of your marketing approach. All you need is constant improvement and patience. Remember, that you aren’t in this alone; your competitors’are with you as well. They are also scouting the newer fresh aspects of content marketing online. Consequently, never give up in following the right way even if you’re to invest in a trusted content marketing agency.

  • Measure the RIGHT METRICS:

 Taking time out to create content frequently, that boosts your brand’s visibility, and pulls responsive leads into your funnel is significant; and also a good idea to note. However, measuring your promotion’s performance is yet another critical aspect. By using the right metrics, you track the number of leads, opportunities, impressions, followers, new customers obtained so far and more. Based on these analysis, you plan a means to improve it further.

All this seams real simple when seen on paper and can really be a hands full when you set your mind to it. At Urbansoft, we can take care of everything for you, from digital advertising, website content writing, blog & article, writing E-magazine content writing, website optimization, SMM, website builds, and more, we do it all. With skills and techniques that help you boost your SEO, our professional content developers use their marketing and sales knowledge to develop and express the client’s emotions into words. Contact us, if you are looking for content marketing professionals to work with.

 

 

Benefits of Using Web Tools to secure your Brand?

Web technology has positive effects on business operations, irrespective of the company size. Some may view it as unnecessary or a waste of resources when trying to adapt to the changes in everyday technologies. Though that might be true in a few aspects, a few notices that investing in trendy know-hows no doubt boost return on investment a hundredfold, give the brand a new beginning and provide the business with a strategic edge over all its competitors. How? Here are a few things to consider while pondering on investing in the technologies of the day.

• Promotion:

In today’s digital epoch, the growth of the Internet’s accessibility is inescapable, and this makes it easier for any firm that is looking to make its product or services stand out in the market. Without a web advertising office in place, a business will deprive itself of tons of clients searching for its kind of brand online. Web tools make the promotion of a business easily attainable, eases of customer understanding of the product and service, and helps create a new market for a firm’s new entrants.

• Distribution:

Distribution networks are the stronghold of every successful marketing campaign. One of the most crucial distribution platforms is a business website. Using web tools such as e-commerce site portals, a firm can showcase, manage, and expand the distribution of its product and services on a large scale. Besides these, both existing and potential customers can easily access the firm’s offers and order their needs and wants on their very own.

• Pricing:

Through web tools, you can list and alter the prices of the services or products as the market requires. Besides, most customers do compare the prices of different alternatives before they finally buy. In addition, inbound sales could cut your resource costs to half the price as the process of online purchases doesn’t require a sales representative.

• Security:

Information security is now a world topic as a result of fears of hack attacks and other security failures that could jeopardize businesses. A survey by the Centre for Strategic and International Studies indicates that cybercrime costs the global economy over US$400 billion per year. It isn’t surprising that technology can protect your business information, but you ought to keep it in operation using advancing technology.

• Efficiency:

Did you know that your businesses can operate more efficiently when you use web technology accurately? True! If you are already using the same, you are most likely a witness to the same. Like mobile websites that make it friendly for your clients to reach you conveniently and purchase based on offers. All your files could be digitized to make customization of documents easier, send and reply to emails promptly, and thus improving customer relationship management.

• Collaboration:

If you have noticed, web technologies have redesigned the concept of collaboration and rendered it an open construct independent of business learning like never before. With learning management systems (LMS) dashboard, a firm’s team and its clients can collaborate to learn on the better ways to handle different projects through diverse networks. Platforms such as Google Plus, Twitter, and so on could be used to access documents from different locations making it easier to complete client projects successfully and on time.

At Urbansoft, we design sites based on understanding basic needs as a company, service provider, or retailer, we incorporate a design keeping in mind even the smallest positive and negative key areas that can either pick you up or drop you down. For example, we deal with sites such as Amazon, also known as the world’s largest bookstore, and sites which have Gateway or portal sites. Contact us for further information on the same.

 

 

5 Key Areas to Understand Your Customer’s Purchase Path

The process of identifying a customer’s purchase journey begins with knowing your customer’s traits individually. Gathering existing information about your existing and potential audience is a good start to know the various touch-points required to create a strong customer experience about your brand. This will not only help you grasp the means to get buyers to fall in love with your brand but engage them long enough to make a purchase.

How to Map out your Customer’s Journey?

A customer’s journey map portrays how you can connect, socialize effectively with all sorts of customers on digital platforms, details in relation to telephone, email, broadcast, or media, and also information where you get to meet the client in person based on events they attend. Mapping helps identify everything down to the very detail, helping you fill in the gap needed to ensure continuity in your customer’s buying journey. So, let’s see how it’s done!

Map Your Customer Journey:

Basically, there is no usual format to create a customer journey map for your business. It could be mapped based on your business preference, but ought to be a clear picture of the stories you want to portray. Your customer journey map should be set out to ensure that your brand stories center on the mind of your audience, and the key areas of your business should be noticed at a glimpse.

Involve your Team:

Employees are the major resources that support customer services, hence, crucial to the process. Why? Your team helps to speed up the identification of gaps between your organization and customers, relating to the overall customer services. This creates opportunities for enhancing the same. In turn, customer journey mapping helps your team to build a stronger customer relationship resulting in higher ROI. Take the extra effort to involve your team, including other stakeholders who play key roles in cross-sectional functions of your organization.

Outline your Goals and Scope of Customer Journey:

To ensure that nothing is missed out, build focus and create alignment within your group. To do this, outline all the necessary attributes that will lead you and your group toward achieving success in your business. For example, your goals and the scope to be mapped should be clearly defined and stated.

Create Tasks & To-Do-Items:

The trick behind keeping a successful project is creating a simple list of items you ought to execute each day, along with the time required. You can include a not-to-do list as well.  These will help you distinguish between work responsibilities and personal obligation, eliminating skipping anything imperative. For example, marketing priorities, such as content marketing strategy, email marketing plan, alteration to the key areas on your website, and a lot more.

Awareness, Consideration, & Acquisition:

These three factors are areas of focus to reach and engage your target customers with what matters to them. The moment a customer notices your brand, (awareness) occurs, but, when they contemplate on buying, then it’s called brand recognition (Consideration). When they finally decide to buy it is an (acquisition). These are a few stages you need to follow up on to keep customers engaged in buying from you.

Customer journey flows to explain the tension experienced by the customer, and creating a process that helps them sail through helps strengthens your customer’s buying decision. At Urbansoft, we’re minds and makers with business sense and creative chops set out to connect people with what matters most the experience. Contact us for support.

 

Marketing ROI & Ways to Increase Them

There are often talks on marketing strategies and the Return on Investment involved on the various platforms. But, there’s always a confusion in the later. One simple example was about a person from Cincinnati. Yes, a very famous story that I am about to repeat. So there was a guy in Cincinnati who used to carry around a card with details of the platforms he used for his business and the ROI that was achieved. So, whenever a marketing personal approached him with a new strategy about a growing platform, he would quickly reference his dog eared card and cross check the ROI (ever changing) on the same. This is just an example of the mistakes most business pros do when checking out other options. It is very clear that ROI on platforms change from time to time and cannot be determined with a card that has been written ages ago.

Taking a few factors into consideration Urbansoft has put together a few aspects to consider while analysing your ROI.

Identify the Purchase Path:

When a product is about to go live, a very obvious strategy that all apply is to go with a bang into the industry with content that spreads word on the product. Though this is the right way to go about it, there are a certain things that you might want to look up on before you dive in head on. This will involve a lot of detective work in identifying the basic path of a customer that leads to a purchase. Firstly, the customer views your product as an advert on television or on a platform and decides to look it up a bit, then searching through search engines and reviewing people’s comments he decides to purchase a product. So it all comes down to a driving ad that will help give your customers the needed push. Catering to that again would involve sharing a lot of comments and teasers on the product months before you even go live. You might also want to screen out the best performing ones and focus on that pattern of advertising when you plan on striking the market full swing.

Identifying the Target:

Every group of individuals have a different way of viewing things. A simple example is a mommy group and a teenager group. Understanding your target and focusing your ad in that direction also, including keen identification of the platforms they use would help you get the message across a lot easier and quicker.

Another aspect to consider is identifying the group that matters. A product that is in use by all might not be attractive to all groups. For example: Group A might provide a ROI of $8 while group B $1. By identifying your primary audience and focusing on selling your product to them, will help you achieve ROI as quickly as possible when the product hits the market.

Reach & Frequency:

This involves calculating the frequency at which the ad runs on every platform, the reach that it receives and customer reactions. The interest of your target audience is bound to shoot up when they view your ad for the first time, and slowly diminishes when seen periodically. Keeping this in mind you might want to space out your ad to keep your customers intrigued.

Working Out the Price:

ROI is calculated as the money spent on the advert to the income received. If you manage to cut down on the cost you spend on the ad, you will be able to see a higher ROI. There are several ways to work around this. Try working out deals with the channels you decide to use, a TV program or a particular Television channel. I have always found that working out a deal at the beginning of the year makes a difference. There are always ways to get things done.

Identifying the Right Channel:

Based on an article in the New York Times, a consumer is subjected to more than 10,000 paid ads on a daily basis. So it’s left up to the consumer to choose what is necessary to him. The key here is understanding your customer’s needs and catering to them to increase sales, identifying lost costs platforms to increase ROI and right purchase channels to help your customer complete the sale.

I hope you enjoyed your read. If you are looking for any assistance on digital marketing and branding, please don’t hesitate to give Urbansoft a call. Please visit us at urbanoft.co.

 

Urbansoft, a Part of the Largest Technology Event of the Year – GITEX 2018

Urbansoft joins hands with GITEX to welcome you in being a part of the largest technology event in the Middle East, Africa and South Asia this 2018. Cutting straight to the chase, what’s new and happening in GITEX 2018? In this blog, we’d like to cover certain exciting features of the 5-day event, along with what Urbansoft is expected to bring to the table in the year 2018 as well.

Why Be a Participant at GITEX?

Well, if you are in the business of technology and working within the areas of the Middle East, Africa, and Asia, then GITEX is the place to be. If you are looking to make new business partnerships, view future-ready gear and anticipate on becoming a business success, then here’s the place you need to be. Why? Starting from the world famous industry names to the latest start-ups in the Silicon Valley, you get to meet them all under one roof.

What’s more? According to Gartner, the total value of the Middle Eastern and the North African Technology sector is bound to hit $168.8 billion by the end of 2020. Knowing where your opportunities lie for a better future, GITEX 2018 is one of the places you are meant to be if you want to make the most of it.

So what does Urbansoft Have in Store for You?

Urbansoft being one of the chief Web & Corporate Solution provider in the Kingdom of Bahrain is no less when compared to the other big fish in the sea.

We will be showcasing how we can help you get to the top of your industry starting with SEO, SMM and web solutions using modern techniques and expertise under website design and development. This will also include technology that focusses on Businesses development and increased productivity; including ideas on improving your return on investment using software platforms such as Microsoft SharePoint, ERPs, HRMS and so on.

Why miss an opportunity of getting a FREE consultation from our experts in person?

Let us know if you’d like us to secure a slot for a private consultation with you.

For more on Urbansoft visit urbansoft.co

 

Why People Visit Your Website & Leave?

Imagine you have successfully designed your website expecting tons of visitors to visit and request for a service. But unfortunately, people visit your website and leave. To where? It’s no doubt to a better site. This isn’t just an illustration or a mere story. It’s a situation that befalls many websites in today’s competitive world. Why? Increase in internet usage had made it easier for customers to shop for the brand they need without visiting the company’s location. Making this an important reason, your website is the best place to increase sales. Turning it into an exciting place for customers to stay when they visit is the way to go, lets us help you with some hints below.

  1. Lack of Sufficient Information:

When customers visit your website, they expect to see the information they have on their mind. But sadly, information on your website when not satisfying makes them look for the same somewhere else. For example, shipping & delivery information, contact details and such should be available on a website always, and it should be easily accessible.

  1. No Clear and Direct Call-To-Action:

Use ‘call to action’ to direct your visitors to the take immediate action to buy.  Never give them a chance to wonder on what to do on your site. Besides, you don’t operate a monopoly business. Your competitors have other alternatives. Why not encourage them to view your site blogs, images, and videos. These are other tricks to keep your audience engaged and come back for more.

  1. Your Website Lacks Offers:

Everyone likes a coupon, don’t you? Many customers prefer websites that offer coupons, discount, and other attractive offers.  Dealing with a website that gives offers allows customers to save part of their money for the next project or purchase.  If buyers can’t find any coupon associated with your website, they may leave and substitute you for another brand that has the same product or services with a coupon.

  1. Faulty Content Structure:

The content on your website tells customers about your company and your brand. If the content structure on your website lacks true information of your brand, it becomes confusing for buyers to understand. Ensure that your marketing content is a perfect description of the product and services you offer.

  1. Your Website Needs a Re-design:

Re-redesigning your site gives you an edge over your customers, influencing them to stay with you. When customers see new upgrades to your website, they are attracted even more and this gives them a reason to stay with you. Your competitors are not asleep; they are looking for any slight opportunity to clear you off the market. If you don’t want that to happen, re-design your website with new features at least once a year.

  1. No Customer Reviews & Recommendations:

Every customer wants the best and one way they find the best is through reviews and recommendations about your product and services before buying. That’s every customer’s mentality. Encourage your clients to share their experiences with your brand. Reviews and recommendation are the best way to build your client’s confidence to stay with you.

In general, great deals of businesses start out with a basic catalog or brochure that exhibits services that they have to offer. Our experts examine, identify pros and cons of generated client ideas, consolidate them, and put them into designs that put them on the web for global recognition. Contact us now to experience the best!

 

5 Marketing Hints that Win Customers & Increase Sales

There is no doubt that emotions are key factors that influence customer’s actions and cause them to buy products of your brand. Customers aren’t the only humans psychologically disposed, we all are. By treating them in the way they desire, we get to win them over. The key here is to learn to appeal to your target audience’s emotional quotient to help them draw closer to you. By grasping the attributes of your buyers and nurturing the same into actions you turn your business into a customer magnet. Now, let’s consider these in terms of marketing.

  1. Strong Conviction:

Just like every other human, buyers logically expect simplicity, understanding, and encouragement to enable them to buy your product or services. The world market is all about competition, if you don’t act vigorously, you will be out of the game. To enable you to win over customers, ensure you make them feel comfortable. Motivating their desires to know more about your brand can go a long way in marketing. This can be possible with the power of your brand content

  1. Socializing:

 It’s true that spending money doesn’t just sound fun for most people. But the reality is that you must spend if you want your target audience to learn about your business. Start by creating an environment and activities that allow people to associate, socialize, and see the need to buy your products or your services online.

  1. Strong Reciprocity:

The word ‘reciprocates’ refers to the response to the actions or gestures. How does it apply to your customers? To bring customers under your control, provide them with some outstanding products or services that matches their personas. This includes text content, engaging images, valuable blogs, discounts, incentives, social links, and other compelling strategies that your competitors haven’t thought about yet.

  1. Commitment & Consistency:

Your commitment and consistency will help you put words into actions. What do we mean?  When you want to get new buyers or retain your existing customers, you need to be sincerely committed and consistent in catering to their personas. Make them feel that you care about their welfare and have their best interests at heart always. Never deviate from offering their standard.

  1. Scarcity Strategy:

Using the scarcity strategy is what makes customers purchase your product or services. Most marketers employ this approach suggesting that products or low prices might soon be exhausted, or offers will soon be closed, including terms such as, few stocks remaining. Whatever means you may use, make sure that it contains the values that will retain your customers not only in the short run but in the long run as well. By using scarcity strategy, you will boost sales in tons and ROI too.

Using the above strategies will no doubt go a long way of helping you win over customers and increase your sales levels regardless of how hard your target customers are. Urbansoft being an expert in the marketing and branding industry could help you with designing strategies that suit your needs. We work with experts in the digital marketing services which include: SEO services, SEM, social media management, email marketing, content marketing, and social media marketing. Contact us today for assistance in the same.

 

6 Reasons Why Your Marketing E-Mails are Being Ignored

With the increase in Internet usage and the change of trend in marketing strategies, emails have owned themselves a good place in reaching prospective customers. It has enabled firms to reach out to their clients both easily and directly. However, it may seem all hope is lost when your emails are being ignored. Probably your email isn’t unique or likable.  The good news is that every email you send to a potential client could be read and replied to promptly if your sales strategy is apt. Here are some reasons why your emails could be disregarded, and ways to make your target audience respond to you without delay.

  1. Your Brand Isn’t Known:

It doesn’t really matter if your company is known or anonymous. What really counts is the content of your email. Before sending an email to a potential client, look them up online and try to identify their company interests and what questions lie in their minds. Now, using that as a tool to get their attention, incorporate the same into your email. On kindling their interest you could be sure to receive a response on the same.

  1. Email Content Not up to the Mark:

Your prospects have their own problems and issues that can occupy their minds.  Strive to find out and strategize your email message towards addressing these issues. Give them interesting reasons to begin a sales conversation with you.

  1. They aren’t your Target Audience:

You could be wasting your resources sending emails to wrong people, simply because they are not in your target audience.  Knowing your target audience is an important aspect of a sales strategy. This will support in hitting the nail on the head. It will also assist you in tailoring the right message.

  1. Emails Weren’t Received:

If your email wasn’t replied to, it could be that the end receiver didn’t receive the message. Therefore, make sure you’ve got the right addresses, and also try to avoid technical drawbacks such as server problems. Each time you send out an email, double-check the same in your sent items and outbox to see if your email is delivered or not. If not, do the needful.

  1. Too Much Text:

Your prospects already having the probability of being engaged, wouldn’t want to waste their time reading through sales emails. To resolve this issue, keep your message simple and straight to the point, making it easy to grasp. Also, make sure your introduction is compelling enough if you want them to read further.

  1. No Intriguing Questions in the Email:

To stimulate the interest of your customers, ask them intriguing questions.  The more specific your question is, the more your email stands a good chance of being replied to. Make it easy to reply, and make sure they clearly see the benefits of answering your emails.

At Urbansoft, we work with specific email marketing techniques that get you across hurdles and help you get to the other side. Working with special tools, we screen out the target audience and send out emails to meet your market ratio. The rule of thumb followed here is reaching as many as possible, either as prospects, or to just let the world know you are in the market. Contact us now!

 

Strategic Content Marketing that Increases Customer Traffic

Relying on traditional marketing alone to drive customers to your product doesn’t prove effective nowadays. There exists a well-proven tactic that promotes a product to its target audience and converts the same into sales, yes, CONTENT MARKETING.  A content marketing strategy can be determined on the basis of your business goals, and the personas of the audience you intend on looking up. On the basis of our expert practices in content marketing, we have identified five leading strategies that will enable you to build your audience.

  1. Determine Objectives for Content Marketing:

You ought to identify and understand the objective of your content marketing needs, only then can you figure out the right marketing direction to are looking to operate on. Having clear objectives makes it easier to choose the right social media platforms, and help you in developing the right stories that reach the hearts and minds of your target audience.

  1. Define your Market Niche:

Niche marketing builds a way for you to highlight your product or service, and helps your business stand out in the market. This will enable you to meet the explicit needs of all your customers. Moreover, it will help you acquire customers in tons, and leverage your expertise that makes you stand aloof from your competitors by proper content delivery. To accomplish that, you must capture the familiarity of the niche you’re dealing with.

  1. Improve your Brand Insight:

Content marketing can help you to generate, maintain, and establish a positive brand perception in the mind of your clients. Frequent customer experiences shared over time through various sources keeps your brand at the top in the market. It could be of much help if your brand possesses and maintains its own style and personality.  Ensure that the content you deliver about your brand contains a specific tone that is relevant, catchy, in style, and related to your product or service at hand. Also, all content is to be delivered to the right channels that are visited by your target audience. This favours higher conversion rates.

  1. Schedule Your Content Posting:

Try to get an understanding of your audience’s schedule on social media platforms. Track them and schedule your content postings accordingly using social media management tools to automatically share your content on the time scheduled. For example, social media management accounts like buffer will be a great help.  Ensure you set the right time when your audience will be online to enable them to view your post.

  1. Frequent Evaluation:

Customer preferences change from time to time. Evaluate your strategy frequently to ensure that your content marketing strategy is trending in the market. Do not focus on the scheme you used at the beginning when your formed your business objective, rather, analyse your business endeavours with Google analytics for further enhancement.

At Urbansoft we strive to redefine the experience of digital marketing for you. We work at a mission to provide small to large sized businesses with digital and traditional marketing strategies that help them increase brand visibility, generate quality traffic, digital presence, and leads; in turn bringing significant ROI and improved revenue. Contact Us for professional guidance.

Reference: Hubspot &  Zerys

 

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