How to Understand your Customer Better!?

That’s a difficult question. There are even times when I cant understand my teen niece or my two-year-old, and we live in under the same roof. 😉 We’ll though girls and teens are really hard to figure out, customers, on the other hand, are a lot easier, though others might consider it contradictory. Anyways, my key to understanding my customer is to anticipate needs and to exceed their expectation. To help you get a closer understanding of what is being discussed, here are a few tips you can put to use.

  • Ask Questions:

The key to getting to know someone is by asking more questions. Though in this case you can’t just approach a stranger and start asking, you might want to use information that you have tapped into using a registration form or such. Another way to go about things would involve understanding their demographics and psychographics.

This would include understanding if they were male/ female, single or married, age group, with or without children, where they live, and what they do for a living. Getting a little-added information on their lifestyle also helps understand what they can and can’t afford. Once you’ve understood that part you could put together customer profiles.

Here’s how you set up customer profiles:

  • A couple in their 30’s with no Kids, living in Seattle, coping with employment.
  • A married mother of three in Richmond who is a stay-at-home parent and has a total family income of less than $60,000 per year.

 

  • Customer’s View of Your Business:

It’s important for you to understand what your customers think of your business. Getting online and running surveys or measurement of customer sentiments on a campaign is a way to understand your customer and how your campaign would fair even before it ends. Regular surveying and calculation of customer sentiments online will help you understand both the good and the bad sentiments that a customer has towards your company. If you don’t analyze this, you will miss out on the major question as to why you are losing customers to your competitors.

  • Understanding Customer’s Needs:

The real way to get close to anybody for that matter is by understanding their needs and catering to them alike. Taking control of understanding the customer’s most pressing issues and meeting those is the basis for solving their problems. Some might be looking for ways to develop a brand, while some a better lifestyle or ways to start a business. No matter the issue, you could always find a queue to the same in their information.

Catering specifically to your customer’s need will give you all the credibility you need in the eyes of your customer. Making sure that quality is achieved in the process will also help you retain and find newer customers on the go.

At Urbansoft we work with a team of specialists who are experts at gathering customer requirements and helping brands full fill their brand credibility. Please contact us if you are looking for any service assistance in making your business go global.

Interesting Concepts to Market your Business During the Holidays

The Holidays have just gone by, but thinking to myself as to how best I could have used this season to benefit my business made me come up with these ideas. Santa though loved does put that kink in the production and turnover during December and early January. Here are a few ideas to keep both your target audience and your business output going even during the break of the year. Let’s hope that the next break brings you all the luck you have purchased using the holiday season as a scapegoat. J

  • Boost Your Service Using the Weather as an Excuse:

In most countries around the globe this holiday season is when you get the most visitors with the worst weather. Most situations such as these people are more focused spending money on gifts and holding cocktail parties for friends and family. Though the service you provide may be out of focus for the season, there are always windows to peep into the lives of your target customers. How!? Well, for service providers or for appliance vendors, here’s a tip; “Use the opportunity to provide a free maintenance (furnaces, heaters etc.) for every product bought at the store”. Others could also use complementary services such as snowplow services to help spread brand recognition while making your customers feel the warmth of the Christmas Love 😉 For branding and marketing firms, well I am sure you’ve already got your hands full for the season 🙂

  • Promote Donations:

This is the season of giving as we all know. Using the opportunity to share what you have while you promote your brand as well, will give you an edge over your competitors in the future. One way to do so is to select the charity firm that you want to donate to, along with products or services that you offer for free to promote them as well Coverage of the same with a Press Release and with a few posts on Social Media, you’ll get all the showcase that you need, benefiting both sides in the process (Corporate Social Responsibility).

  • Use Images to Embrace the Season:

This is the best time to showcase your brand on social media. The season itself is full of excitement and using the opportunity to showcase holiday themed visuals on Instagram, Pinterest, Twitter and Facebook can get you more likes and visits that you need. Twitter’s new feature which promotes photos to pop up directly on a customer’s Twitter feed is all that you need to get all the attention. Use this feature to upload eye-catching, holiday-themed images to grab the attention of those roving eyes.

Using exiting Christmas post’s such as “Are you interested in Carolling!?” “Are you still out Shopping!? Guilty or NOT!” “Who do you think is on Santa’s Naughty List!? Tag a friend!” Posts such as these will get your posts shared and re-shared like a bomb!! This will also help to create activity on your page helping you gain traffic. You can do more, “Set up a lucky draw and announce the winner of the New Year!” all these small but intriguing posts will get your traffic swarming in.

Remember the season is not what you’ve got to sell, but, what you have to give. So give all that you have of that holiday spirit and keep your customers engaged.

So what is the best marketing strategy you’d like to develop this holiday season? Not sitting back this holiday season and letting the retailers have all the fun. If you are looking for assistance in Digital Marketing, don’t forget to give Urbansoft a shout!

 

 

How to Add Personality to your Sales Process!?

Do know what makes the most important quality in a sales person!? Not just a striking appearance, but a positive personality that can bring more than a constructive business proposal to the table is all that matters. Here we have put together a few tricks to use while creating that email to make that remarkable impression. Hope that they bring life to your emails.

  • Make yourself stand out of the crowd:

Choose selective taglines to add in your email or in the subject of your email to help the reader refresh their memory. This could also be a joke! J Nothing reaches a person’s mind quicker than a joke that they got to laugh about. Once you’ve made that impression, discussing business is just a piece of cake. Remember that building relationships is the key to developing a business and making it a success.

  • Give More Attention to The Other Party:

Though you are trying to sell a product or a service, your first and foremost goal is to provide the necessary attention on the party spoken to than on yourself and the goals that you are looking to achieve. While drafting your email be careful not to use the word I more than once. Instead, initiate the discussion showing appreciation to the clients work in the past or present and how you’d love to create opportunities to help them develop their standards. Or on a first time introductory basis, you could make out a casual email stating that you’ve filled out a contact form to have a discussion and you are looking forward to making an acquaintance on the same.

  • Make it Sound More HUMAN!!

Instead of taking a more professional tone, choose to speak more casually about yourself adding a few minor details about yourself as a professional and what has attracted you towards the business of ‘X’.  Try not to be a surgeon and go straight for the chainsaw that cuts open a skull or removes a bone. Sharing a little bit of information on yourself helps to create a human touch giving you the clearance you need to take the BUSINESS relationship further. Always remember the purpose of the email is to make a sale and not to go overboard in sharing more than required. Remember, you are not canvasing yourself for a date ;), but looking for business prospects….. 😀

  • Do your Research:

Try to spend some time to analyse your prospect collecting as much of information as you can. But, that’s a ‘BIG BUT’, do not go overboard while discussing information in the email. There’s a thin line between being a researcher and a stalker. J Don’t creep out your prospect. Instead, you could use the opportunity to congratulate the person or company on their latest PROFESSIONAL achievements and say that you look forward to meeting or even being such a fine person in the long run.

Hope you enjoyed your read, and stay tuned with Urbansoft for more updates on dealing with matters in the professional world. 😉

Till then it’s Bye! Bye!

 

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