Is Your Business Ready for an Open Source Platform?

When it comes to matters pertaining to a platform for an e-commerce business, perfect judgment is critical to attaining success. Aforementioned has to deal with deciding the best platform that can allow your products and services to reach as many customers as possible. It’s true that e-commerce is very challenging with several open sources and services available, yet there’re diverse ways to meet the target efficiently and successfully. If you’re looking to take your business to an open source platform, don’t miss out on the factors below.

  • Decide your Budget:

Depending on the nature and size of your business, decide on the budget to assign to the e-commerce business platform you decide to opt for. Research had shown that expenses had weighed-down many businesses which resulted in disintegration. When it comes to open sources, more expenses are incurred on developing, maintenance, security, redesign, software updates and many more when compared with a template-based source. In deciding based on budget, double-check if an open-source platform is worth investing in or not.

  • Determine your Open Source Users:

Any kind of open source isn’t a good idea for a business with a straight-forward product or service index and a team with little technical experience. Why? The business may not meet up all the commitments and requirements involved with it. It’s wise to choose an open source service platform that makes it easy for WordPress users to learn, and work flexibly, in personalizing your online store.

  • Work with Developers:

An open source project is quite complex when done alone. There are good possibilities to get 100% success without deviation in the laydown plans with several developers. Bear in mind that the team of developers act as a watchdog on each other towards staying on the right track during the course of development.

  • Use of Technology:

Notably, e-business technology of today has evolved, and the very approach to the way every business operates on a daily basis in helping their customers and keeping track of their purchases and interactions with online retailers have changed. This requires all e-commerce retailers to have full access with certified professional developers for technological updates to properly maintain a responsive website that guarantees a good customer’s experience.

  • Define your Business Strategy:

Content as a strategy enables potential customers to find your products or services across all search engine pages. Other strategies are related to branding, designing, site navigation, etc. You will need assistance from an experienced digital marketer that will take your products and services across social media platforms. 

  • ERP & CRM System:

ERP and CRM software are beneficial in e-commerce business in a number of ways. If you have an integrated web store, an ERP system helps to trim down manual entries to save time and improve the accuracy of catalog data. It keeps track of vital business metrics such as SEO content, images, product and service features. In addition, it facilitates good customer relationship management.

Unlike before, responsive web design isn’t a trend anymore but has become fundamental. Digital content is no longer meant to be viewed on a single device anymore, as users look to moving forward, responsive design acts as a solution for the same. Urbansoft’s web design experts create e-commerce sites that are usable on varied devices and screen sizes irrespective of nature and size. Visit our website to collect more information on the same.

 

How to Build your First Mobile App –Beginner’s Guides

Building a mobile app for the first time comes with lots of challenges. You will no doubt have many questions to clarify from experts to develop a successful app.  With most app ideas, many prosperous corporations made terrible decisions all the time, and got back on to the right trail after learning from their failures. If you have an idea and are looking for practical steps to turn your app idea into reality, then you’re reading the right blog. This will help you develop a well thought-out app that connects potential customers in tons to your business instantaneously. Intrigued? Keep reading!

  • Understand your Market Niche:

Whether for Android app or iPhone app market research, the foremost is to identify your market niche. Then, understand what your competitors have been doing in the market. Analysing different client’s feedback goes a long way in deeply understanding the market, its gap, and its exact demand. From the market information collected, make excellent decisions in relation to design, development, marketing, and the app’s business.

  • Define the Core Functions:

This has to do with the mobile app features in connection with business needs. Building a good app doesn’t always necessitate the all-in-one app. considering your app users, build just to suit your needs. Notice that merging all features in your mobile app may end in confusion in the long-run as a starter. Make the design simple with an easy-to-use means of navigation. In a nutshell, take advantage of the unique features. 

  • Sketch your App:

Sketching your app helps you relish the simplicity of each stage of the activity. If you have an idea of the app you want to build, try a rough prototype sketch using pen and paper prior to contacting the app developer. You could also use a blueprint in the iPad app to sketch an app to make something that looks like the final product. Or use some other tools, and this varies based in preferences. This process will really help in explaining your specifications clearly to the app developer.

  • Design the Database:

The next stage after planning out every possible scenario is to design your database. Start by deciding various aspects of the system that are critical enough to include in the model. Include all that is necessary because a perfectly structuredand designed database provides you with access to up-to-date needed information in the future. If you need to manage customer data, content, organize inventory information, or keep track of your business contacts, ensure you add the same.

  • Test your Design:

To avoid spending a ton of time and money developing your app, test every stage of the design to identify possible mistakes at the earliest and fix them up. How about testing the friendliness of the app? You could look for friends to participate in a usability test. Observe each of them while they use them and also ask their experiences in using the app and fix issues if any.

  • Develop & Test your App:

If your design looks perfect, then it’s time to hand it over to the development team. With the ideas experienced so far, collaborate with both designers and the development team to ensure that they incorporate every facet of the app’s functions and then do the testing.                        

  • Launch your App:

Before launching the final product, launch a beta version of your app to understand the users’ experiences toward the same. If everything is working fine, launch the product to the masses. Ensure you market the app online and offline to pull shoppers globally.

Urbansoft’s strategic action plan for application design & development include collecting requirements, analyzing product vertical, researching competitors, interviewing users, auditing existing analytics, making note of cases, engineering & designing recommendations.

To check out our affordable app packages prices, visit our  website.

 

 

 

Mobile Apps for Real Estate Agents – Benefits

Mobile apps, are something than everyone is well acquainted with today. With support from advancing technology, mobile apps have grown to meet the needs of every business, and real estate isn’t left behind. Mobile apps in Real Estate!? Why are they needed? Real estate agents, brokers, investors, and dealers confront everyday business pressures as they strive to leverage sales, meet market demands and beat the competition. A customized mobile app solution designed for this purpose can tackle all these problems in a twinkle of an eye with zero stress. A gist of these benefits is mentioned below.

  • Improved Customer Connect:

In the last few years, many real estate marketers realized that they could not reach a lot of clients with their strength alone. A real estate mobile app can be used to widen your market by helping your target buyers and sellers to connect conveniently with your agency anytime and from any location.  The easier customers can reach you, the more sales you attain.

  • Improved Communication:

Real estate mobile apps have proven to be true communication supporters for real estate business. It makes it simple to maintain a healthy relationship with your client, makes information flow to and fro faster and easier. In addition, assures that you’re available, reliable and can be called upon at any time by customers. This improves relationships, trustworthiness and helps you gain add on businesses through recommendations from them.

  • Expose your Brand to iOS Users:

By adding web mark-ups to your website it enables Applebot web crawler to index your content in Apple’s server-side index. This makes the information about your business easily accessible to all iOS users on their search results. Your developer can integrate the function to your real estate mobile app to expose your business to all its users.

  • Handling Ads:

Apps are also a better way to display ads to existing customers. You could reach a large number of your audience using mobile phones and tablets. From time to time, you could showcase available properties for viewers or visitors to check out the latest offers in trend, including bids which increases the chances of a sale up to 40%. You can share service-related content, images, and videos to encourage people to view, share and even download them.

  • Better Commission Sharing:

In real estate business, both buyers and sellers sometimes get tangled and discouraged when there is no proper commission sharing listing in place.  Real estate mobile apps when integrated with MLS, permits users to make more choices from all property listings by using an unlimited number of sellers and agents. This, in turn, increases your chances of making more sales.

  • Track All Expenses:

Keeping track of real estate expenses is time-consuming particularly when dealing with a large number of clients. To make the expense management easier for you and for customers, try using a customized mobile app that will enable you to manage all expenses efficiently.  Further, the app allows the users to take screenshot receipts, convert any currencies, and list all expenses automatically and systematically.

  • Better Decision Making:

Organized decision making helps firms be more productive, efficient, and profitable. Mobile app platforms enable buyers and sellers to connect and make analysed decisions on the business at hand based on data available. Besides this, buyers have better access to view what they need from your variety of property listings. Sellers also have quick access to check and understand a buyer’s interest based on the offers they follow-up on.

uREMS (Real Estate Management Software/ App), from Urbansoft allows everyone and everything to stay connected on a single platform. The software allows you to attract a large number of renters, enhances return on your investment, and automates everything. We work with a team of specialized software developers who are great visionaries and are extremely passionate about what they do. You could set up an appointment and discuss your app ideas with them. For more information on our uREMS, Contact us.

Guide to Building Your First Mobile App

Why do you want to build a mobile app? Do you want to ride the wave of other entrepreneurs, or did you come across a problem that you feel you can resolve? The answer to this question will determine whether your app will be successful or not.

Here is a guide to get you started, but note it may not work for everyone. This is drawn from our experience working for years with entrepreneurs, helping them build and market their mobile apps. Take from it what suits your strategy best, or follow it to the hilt. The important part is to get started.

Get an idea or a problem:

If you already have an app idea, move onto step two. If not, read on. Want to build an app but don’t have an app idea? What you really need are problems, and they’re everywhere!

Successful entrepreneurs solve problems in a way that we could not have imagined. When you look around you, every product and service you use were all created to solve a problem. You wanted to get from one place to another faster, you got a car. You wanted to get from one country to another faster, you got planes.

So look for problems in your daily life and list each one of them. Once you have an exhaustive list, then start to think on how you can resolve them and shortlist the ones that make most sense.

Identify the need:

Validation will prove that a demand exists for your app. You can validate your idea by using the Google Keyword Planner tool to look for the number of people seeking out what you’re trying to do. You could also build a landing page that broadly highlights your app idea and seek user interest through an email signup.

Lay out the flow and features:

Validation of your app idea means that you’ve got something that people want to use. Now is the time to detail your product onto a document, or if you want to go the extra mile, use a wireframing tool.

When putting your idea down on paper, remember to be as detailed as possible. Include the flow of how the user will navigate the app as well as all the features envisioned. This will help your developer to clearly understand your expectations.

Remove non-core features:

From the flow and features document you prepared, start looking closely at features that you can remove. Offer only the core value of your app idea. Do not build features in the first version that are “nice to have” and can always be added later as an update. This will help keep the initial costs of development down and also help you get to market quicker.

Put design first:

I have heard many entrepreneurs saying they want a very basic design and want to focus on just developing an app. They are so wrong! Design is not just about how your app looks, but it’s about how a user will experience the app. Vinod Khosla of Khosla Ventures best explains it: “Design is a way of making technology useful.” So look for a developer who puts design (user experience and graphics) first.

Hire a designer/developer:

Seek a development company that has great design talent and a solid development team. While hiring a developer, go online to check on their credibility and the apps that they have created. If you really liked an app they created from their portfolio, chances are, they could be the right one for your product.

Create developer accounts:

You must register for a developer account with the respective app stores to be able to sell your app through their platform. Google’s Android charges $25 a year and Apple charges $99 annually. You have the option of registering as an individual or as a company, if you already have one formed.

Integrate Analytics:

Analytics help you track downloads, user engagement and retention for your mobile app. Make sure you use tools such as Flurry, which is available for free, and Localytics, that has a free and paid version.

Get feedback quickly and improvise:

Once your app goes live on the app store, the first set of customers’ usage and behavior will give you insight into how to improve and enhance your app. Enhancements and changes are constant, so keep an eye on user feedback and keep building.

Introduce features:

You built version one with limited features and only the core offering. Now is the time to evaluate and introduce the remaining features that were left out in the initial version. You will know through analytics and feedback whether the features are relevant anymore.

These steps are not sacrosanct, but rather a guideline to building your app in the most effective manner based on my experience. Once you’re ready to start, you must also know that building a mobile app is the easiest part. Getting customers is where the challenge lies.

Interested in building a Mobile App with Urbansoft? Use code URBANMOB for 10 percent off.

Contact Us:
Email: contact@urbansoft.co

 

Why Mobile Apps & Not Websites?

We cannot deny the fact that we live in the mobile era, and the number of mobile users exceed the number of desktop users. Realizing the shift in trend and understanding the compatibility of mobile apps and websites for its users, businesses have turned their marketing strategies to mobiles to best suit their purposes. Though this may seem true, not all companies can afford both. So, they choose the greater of the two. To help you understand why a mobile app is better than a mobile website while trying to showcase a business to your customers, we have put together a few points here.

 

Improves Personalization:

Have you ever gone to a website and tried to sort things in the way you like to see them? Well, you wouldn’t have dared try that as there isn’t such an option. Well, things are not the same with a mobile app. It helps users personalize their experience on the app based on their location, interest, affordability, usage behaviour, and more. Now, that’s the kind of experience that all customers are looking for. Added to this, customers are constantly reminded of their pampering through notifications, helping improve the conversion rate.

Notifications:

This is what we briefly discussed in the above paragraph. Notifications are of two types, Push Notifications & In-App notifications. Both of the types have their own benefits. Remember those days when you were so excited to receive an email until a business bombarded you with so many that you got sick of opening your inbox? Yes, emails used to be the better means of communication between brands and its customers until they started failing their purpose. The benefit of using notifications is that they can be provided at the user’s interest and not just stacked up for no use. Push Notifications are those that have had a 40% click- through rate in comparison with email marketing, and in-app notifications provide their customers with just what they are looking for based on customer preferences, enabling better conversion ratios.

Functional Even Off-Line:

This is one of the best aspects of having a mobile app. Websites are dependent on the internet for its use, whereas mobile apps support nearly 70% of its features even in the absence of the Internet.

For example: Banking apps are capable of performing the basic functions such as instalment calculation, tax calculation, determination of loan limit, and so on even in the absence of an Internet connection.

Apps Faster than Websites:

Apps are a lot quicker than websites when planned and designed appropriately. Since apps store their data locally on the mobile devices in comparison to websites which depend on servers, it cuts the data loading and download time increasing the user’s preference to mobile apps rather than websites.

Mobile App v/s Mobile Site — What Should You Choose?

It all drives down to this question. Though many businesses would like to have both, not all are able to afford the same. Depending on the budget and the business goal, you might have to choose any one of the same. Understanding that both do play roles well with specific pros and cons that are attached to the same; mobile apps do gain a better chance in achieving personalization and operational efficiency, along with multiple other exclusive features. Thereby winning the hearts of your customers.

We hope you enjoyed your read and look forward to having talks on even more interesting topics in the future. For more on mobile apps and our services visit urbansoft.co

 

 

10 Interesting Gifts for Smartphone Users

We live in a digital world and nearly two-thirds of its population own a smartphone. Keeping this in mind, shopping for gifts for our loved ones has never been easier. Based on experience of the crowd that I move with, I have picked out a few suggestions for my readers. Hope you enjoy your read.

 

  1. Gloves: Gloves for touch screens are the ones on focus now. They are affordable and every touch screen owner will love to have one.
  2. Door Bot: Little expensive, but quite useful. Can be used to view and talk to people standing at the door through a Wi-Fi camera.
  3. Reality Tee: There are bound to brighten up your shopping experience, you just point your phone or tab at the tee shirt of your choice and you have got a visual of it on your phone.
  4. Smart Phone Case: gift your love one with a customized smart phone case. It’s simple, choose your favourite picture and send it to an image site named Shutterfly, this site permits the user to carefully arrange the picture as per your taste and a case is created a and shipped off to your home.
  5. Sonar Fishfinder: If you love fishing or if you go out to sea often, you might want to get yourself this app. When installed to your smart phone, it helps to find fish below the vessel through sonar.
  6. Bluetooth Gloves: These help you to make and answer phone calls through a wireless glove that is in sync with your touch screen phone.
  7. Camera lens for smartphones: For those who are quite into photography, but are unable to carry a camera along everywhere they go, this would be a good choice as a gift. Amazon has a wide variety of camera lenses that you might want to check out.
  8. Headbands: There are a few who love to listen to music while trying to sleep, or just wear them to keep out disturbing noises like snoring, or other disturbances such as banging in the next room. 😉 These music headbands help keep out the noise, give you the pleasure of listening to music, and is also safe when compared to ear buds that everybody focus on using.
  9. Bluetooth Key finder: We all have done this at least once and some of us make it a habit of losing our keys, this is a best gift you can give someone who shares this problem. ME!! :p
  10. Thermoelectric Generator: This was very interesting, I was amazed when I read about this. For people who like to camp out often, this would be a good choice. All you have to do is fill the power pot with water and place it over any stove. Now connect your adaptor with your phone to your power pot and voila!! It charges.

 

How to Reduce App Development Costs?

The cost of developing a good and customized app depends on its functionality, type of the project, app requirements, and other factors related.  Nevertheless, whatever your app demands are, assigning your project to an expert team is the back bone to meeting your specifications, including the cost involved and the market standards. This requires maximum effort from the development team.  If you’re a young developer or a client needing an app to be developed, here are a few tips that could help you.

  1. Conduct a Research:

Research help provide recent know how of the industry and helps you plan accordingly. Prior to developing your app, perform a research and gather information about the app understanding all it takes to develop such an app along with the documents required. This will help you to position your user needs accordingly and develop and app that meets specific needs saving you time and money on development costs.

  1. Employ Expert Developers:

 The perfect way to hire good IT software experts is by browsing through their previous client reviews and recommendation online. Understand the firm’s kudos and rankings that they had generated over tome. If you find them competent and trustworthy, entrust your project to them and have nothing to worry about.  Getting a good developer will not only provide you the best quality work, but also reduce the cost of development as they know the best way to crack the cost.

  1. Develop based on Priority:

 We always advise our clients to develop their apps based on their business requirements and add extra features as their businesses expand.  Doing so will not only help you avoid accidental expenditure but saves you money for your next project. Take for instance, when developing a mobile app, you don’t need to develop everything in mobile. But do so based on the present specific needs of your target users, most especially when your product is new in the market and you’re not sure of the degree of sales at the initial stage.

  1. Monitor & Supervise:

 Ensure the development process does not stray from your client’s goals and objectives. Communicate with your development team and review each and every stage of the development. The earlier mistakes are rectified the better. If any error gets rectified at the end of the project, the app has to be redone and will result in additional cost.

  1. Maintain Consistency:

Inconsistency results in increased costs during development of an app. To avoid the same, ensure that you are stable with your requirements. This makes planning ahead very essential. Adjusting features during the process will generate extra costs.

  1. Select the Right Cross-Platform:

Working on multiple platforms is one of the biggest challenges that app developers face today. Moreover, when you have a skilled developer, using cross-platform mobile app development tools helps the development process to be effective, faster and easier all which would reflect on the final budget. Never neglect the quality of your app as you cut down your development cost.

At Urbansoft, we have an experienced and dedicated team of IT professionals who work closely with you in order to understand your business requirements, and utilize an appropriate technology to get you the best services for your esteemed business at a minimum cost.

 

Mobile App User Engagement & Retention – Methods

Obtaining quality mobile app engagement and user retention rates could be a hard thing to do, especially when your engagement, retention strategies and channels used are poor. The ability to keep users persistent in using the product after developing and launching is yet another challenge. However, statistic from 2015 up to 2018 shows a great improvement in user retention rates, enabling some businesses to engage and retain their target customers easily. What brings them success? Urbansoft shares a few methods that could prove to be successful in engaging and retaining your audience in cases of a business app.

  1. Mobile Personalization:

 Mobile app personalization is the key to connecting with your users and channeling your site to the specific needs of each user. It also offers a unique, and relevant experience to the users. The best way to personalize your site is by directing your social call-to-action based on your user personas. Mobile apps that leverage personalization comes in a variety of design styles, and colors to fit the taste of your target users, as well as providing a higher level of engagement simultaneously.

  1. Advertising:

 Mobile app advertising can be structured and utilized to keep the users retentive and retargeting. Display advertising and search advertising tools remind your users about your product and services while they are using social media platforms like Facebook, LinkedIn, Instagram, Google, etc,.  By using the deep linking option, you can engage customers in tons effortlessly and all at the same time. Display ads that show discounts, rewards, offers and more are enough to get your users intrigued. Search ads allow you to engage with the users when browsing for services similar to your business while using search engines.

  1. App Messaging:

Mobile app messaging enables messages to be sent and received instantly. While designing an app make sure to provide an in-app message service to gain the attention of your customers. These messages are to be easily found and could be placed on top of the screen such as banners, or on the whole screen to be visible to the customers. Alerting existing users on latest offers or deals with a pop-up message will get them familiar with the app.

  1. Product Alteration:

On alteration of a product or service, assure that you update your mobile app experience, add new content and personalize the same frequently so as to keep users attracted and engaged. Strive to get feedback from the users on using the app.  Track their needs to improve the value of the service you provide.

  1. Push Notifications:

 As app messaging is the key to keep users attentive and engaged in the business you provide, push notifications play an important role. This keeps users in a loop bringing them back to the app constantly. Always provide users with a compelling reason to come back to the app, either by reducing your prices or by adding more value.

  1. Linking:

Deep links along with content within an app can be shared to promote your business.  Create power-sharing links, ads, and emails to invite customers to get involve with your mobile app, also to achieve the best customer engagement and retention at all times.

Urbansoft is known as a leading Web and Mobile App Development company in Bahrain. With years of experience in creating large-scale, functional, engaging mobile and responsive web designs; there’s no doubt we stand out from the crowd. Do contact us for further assistance!

 

Mobile Apps in Small Businesses

Mobile Apps in businesses have always helped organizations get one step ahead of their competitors, and there’s no doubt why. With the advent of smartphones, people have been in more of a relationship with their device than with the people around them. A sad fact that Einstein quoted “I Fear the Day That Technology Will Surpass Our Human Interaction”. But, to our benefit, marketers of today have able to use the same technology and get their way to the top using mobile applications. However, small businesses on the other hand continue to hold back. Now let’s take a quick look as to why they should re-consider.

 

 

 

Why a Mobile App for a Business?

If you are looking to own a successful brand in any kind of business genre, the criteria that are expected to be on your list is OWNING A MOBILE APP. Yes, of course, and with today’s development in technology who wouldn’t want to follow in the same. The main purpose of owning an app is to improve your marketing efforts and increase your ROI. To bring more clarity to the statement, let’s take a quick look at a few reasons that support the same.

Increase Sales:

The year 2018 expects mobile app revenue to cross $ 40 Billion, and that’s because of the acceptance that apps are being received globally in the technological world that we live it. Looking at the stats, it shows that people prefer buying products in the app rather than browsing through a search engine. Besides, most adverts are sponsored in-app which helps promote the running of several apps; a good revenue generating technique that most app owners enjoy.

Increased Visibility:

Taking a quick look at the stats from 2015 – 2017, there has been a 20% increase in the usage of mobile devices, with users spending more than 5 hours of a day on their device. This comes to our attention as no surprise, with the number of hits received on Apple’s iTunes, and Google’s Play Store. This helps us come to the conclusion that the more your business is available as an app, the more the visibility.

Analyse Insights:

Most mobile apps come with customer insights that could be analysed and studied using special inbuilt tools. The best way to serve a customer is catering to their needs, and the only way to get that done is by understanding what they need.

Sending out Notifications:

The best way to keep your customer in the loop and prevent them from straying away with competitors is by sending out notifications (or as I call them “REMINDERS”). Customers tend to turn heads in the direction they are led, just like a child walking in the park. Sadly, we haven’t phased out of that even as an adult. Yes, the more tempting the offer, the quicker your customer will flee in the opposite direction. The key here is keeping them occupied by reminding them of what you have in your pocket, which will keep them coming back to you.

Extend your Marketing Arm:

Stats say that an average individual of age 18- 65 years spend more than 90 hours a month on a mobile application. This enhances the probability of downloading your app and increases your chances of gaining new customers.

All this comes down to the need for designing and developing an app that suits your business requirement. We at Urbansoft work with experts who share interesting ideas on the same. Click here to understand how mobile apps can serve you better.

 

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