How to Market Your Business on LinkedIn Efficiently?

Marketing on LinkedIn can help you build strategies on a dimension that suits your business needs and objectives to generate leads, build brand awareness, establish a strategic partnership, and engage target customers. Even though LinkedIn offers several marketing opportunities for every sort of business to expand its reach; choosing the right ones that could be suitable for your company, could pose a range of challenges. Here are a few tips to market and advertise your business on LinkedIn easily and effectively, to help reach maximum potential customers.

  • Create a Killer LinkedIn Profile:

Typically, profiles are where first impressions are formed. To build a LinkedIn Profile that gets you noticed, at first sight, use a professional image, make your headline stand out, use bullets to highlight the points, add images or documents to your achievements, and keep your work record relevant. Don’t forget to use status updates to share relevant brand content, and ask the public for recommendations. This helps your viewers to check out your company’s page and help them understand more about you.                  

  • Define your Audience & your Goals:

An update that aligns with your marketing goals and target audience’s needs, receives high engagement in no time. To achieve this, start by outlining well-defined goals and objectives that are easily understood by your marketing team. This may need to be fine-tuned at the end of the exercise to suit your next marketing aim. With your goals and objectives in mind, define your target customers and channel your brand towards their needs.

  • Optimize for Search Engines:

Like every other social media platform, organic content when optimized for search engines presents an opportunity to consistently get your product and service in front of the right audience when online. A well-optimized company’s LinkedIn page enables them to gain visibility with people searching for a particular brand. Seek assistance from SEO experts if you need one.

  • Add Company Page Followers:

Prior to adding followers to your LinkedIn page, ensure that your company page is up and running fine. It must be supported by visitor’s wants and needs. When the audience’s visit and receive satisfaction from information on your post, you are most likely to retain them. Attract customers and other key partners to become followers. Encourage your employees to share your posts as well.

  • Use Paid LinkedIn Content Ads & Sponsored Updates:

Did you know that delivering engaging ad-content to the right audience is the backbone to any inbound marketing strategy?  Sponsored content allows you to promote your service or product directly via LinkedIn feeds of the professionals you want to reach on the platform.

If you are trying to make it to the top within a short span of time without investing much, SMM is the way to go. When people say “Social Media”, the mind quickly diverts to Twitter and Facebook, unlike what everyone thinks and says, these aren’t the only two platforms available, and there’s a lot more to social media than you know it.  The key to running a successful social media campaign is finding the right platform and ways to connect with your key customers. Contact us now!

How to Utilize Microsoft SharePoint to the Fullest?

SharePoint has essential features suitable for all sorts of businesses. There are a lot of tasks you wish to perform easily and quickly as possible to avert delays in delivering your clients’ projects.  Its unique tools can be modified to meet all the business and cultural needs of your organization. SharePoint Services leverages a desktop friendly approach to help you execute your complicated tasks successfully.  If you’re contemplating on employing Microsoft SharePoint, don’t go into it straight away. But before that, let’s learn its entailments to enable you to utilize its features to the fullest. Here are facts to ponder on.

 

  • SharePoint Simplifies Traffic Distribution:

Using an exchange server to manage your email traffic is tedious and slow-paced. Microsoft SharePoint can simplify your email traffic distribution. All you need is to create a single SharePoint site group for receiving exchange traffic and allow the system to do the rest of the work.

 

  • SharePoint Integrate Bot Connector:

Microsoft presents about 24 bots with diversity functions that enable users to leverage productivity. For example, there is T-Bot that can answer your team’s frequently doubts. If you integrate a chatbot on your SharePoint bot connector, your team can connect to all your social platforms like Facebook, Twitter, Web chat, Skype, and slack easily.

  • SharePoint Collaboration Solutions are Scalable:

Microsoft SharePoint renders a collaborative solution toolkit that allows you to utilize the full depth and breadth of Office 365, inclusive of other tools such as Excel, OneNote, Word, Planner, PowerPoint, Delve, SharePoint etc.  Using appropriate tools, create sites for your team to perform other collaborative functions of your business.

  • Its Sites are Highly Customizable:

SharePoint platforms are opened and invite customization. With SharePoint, you can customize your sites using the browser’s supported tools and applications, engage in remote provisioning called site provisioning pattern, use SharePoint add-ins and third-party apps found in the SharePoint store, also, use custom app development using development tools.

  • Enables a Vital Storage System:

SharePoint server products can manage your metadata centrally and organize them in a manner that best suits your business. You can also create search arguments to enable you to organize your organization data dynamically and to generate document storage for retrieval and transportation of information from one server to another.

  • Mobile Audio & Video Calling:

Audio and video conferencing enable cross-department collaboration. There are features for both Android and iOS in Microsoft SharePoint which allow your team to interact in real time with each other as well as your clients across the globe. This can empower you in scaling and supporting many project sizes of your firm.

  • SharePoint Security Model:

Security is the primary area that maintains the integrity of an existing system. That being said, your organization information ought to be secured all times. SharePoint is implemented using a highly secure environment with progressive audit, data protection, governance, and compliance features when you use any of Office 365’s platform services.

Utilizing Microsoft technology, Urbansoft has delivered collaborative working solutions which enable employees to work together, share ideas and support a unified environment. Products such as SharePoint, Office 365 and Skype for Business can be customized to suit your business requirements, whether you are looking for a platform to store content and share ideas, or to improve communication between colleagues. Contact us for further information today!

 

 

 

How to Reduce App Development Costs?

The cost of developing a good and customized app depends on its functionality, type of the project, app requirements, and other factors related.  Nevertheless, whatever your app demands are, assigning your project to an expert team is the back bone to meeting your specifications, including the cost involved and the market standards. This requires maximum effort from the development team.  If you’re a young developer or a client needing an app to be developed, here are a few tips that could help you.

  1. Conduct a Research:

Research help provide recent know how of the industry and helps you plan accordingly. Prior to developing your app, perform a research and gather information about the app understanding all it takes to develop such an app along with the documents required. This will help you to position your user needs accordingly and develop and app that meets specific needs saving you time and money on development costs.

  1. Employ Expert Developers:

 The perfect way to hire good IT software experts is by browsing through their previous client reviews and recommendation online. Understand the firm’s kudos and rankings that they had generated over tome. If you find them competent and trustworthy, entrust your project to them and have nothing to worry about.  Getting a good developer will not only provide you the best quality work, but also reduce the cost of development as they know the best way to crack the cost.

  1. Develop based on Priority:

 We always advise our clients to develop their apps based on their business requirements and add extra features as their businesses expand.  Doing so will not only help you avoid accidental expenditure but saves you money for your next project. Take for instance, when developing a mobile app, you don’t need to develop everything in mobile. But do so based on the present specific needs of your target users, most especially when your product is new in the market and you’re not sure of the degree of sales at the initial stage.

  1. Monitor & Supervise:

 Ensure the development process does not stray from your client’s goals and objectives. Communicate with your development team and review each and every stage of the development. The earlier mistakes are rectified the better. If any error gets rectified at the end of the project, the app has to be redone and will result in additional cost.

  1. Maintain Consistency:

Inconsistency results in increased costs during development of an app. To avoid the same, ensure that you are stable with your requirements. This makes planning ahead very essential. Adjusting features during the process will generate extra costs.

  1. Select the Right Cross-Platform:

Working on multiple platforms is one of the biggest challenges that app developers face today. Moreover, when you have a skilled developer, using cross-platform mobile app development tools helps the development process to be effective, faster and easier all which would reflect on the final budget. Never neglect the quality of your app as you cut down your development cost.

At Urbansoft, we have an experienced and dedicated team of IT professionals who work closely with you in order to understand your business requirements, and utilize an appropriate technology to get you the best services for your esteemed business at a minimum cost.

 

Why Give Importance to Online Marketing?

Online marketing includes SEO, SEM, Email Marketing, Content Marketing and Social Media Marketing. The lives of many brands has changed for the better as a result of digital marketing. This is as it happens to be the fastest way to get a hold of a desired customer. Below are some reasons why you shouldn’t take your eye off digital marketing.

  • Online Marketing is Inexpensive: Online marketing helps you breathe life into your pockets. If you have tried marketing a product through a retail outlet and then probably online, you’d see the difference in the money spent. While hitting the market at a physical retail outlet the costs implied for that of property maintenance and rental is by no way low-priced in comparison with online marketing. Besides this, there’s the pressing situation in which you have to stock up the shelves and windows of the store with the product to meet a positive shopping experience for your customer. Using online marketing you can lower your inventory costs, and allows you to order stock in line with demand, instead of ordering it in anticipation of demand.
  • Online Marketing Offers a Customized Advertising Approach: Online marketing helps you personalize offers based on customer requirement gathered through their online shopping history. This results in better conversion ratios as they are targeted offers placed on customer interests. This information can be gathered by careful study of the webpages visited and product information collected by potential customers. Besides this, there’s another trick up your sleeve that you can put to use, i.e, cross-selling campaigns. Using cross-selling campaigns planned based on information collected from tracking webpage visits, you hit the nail on the head where customer engagement is concerned. This results in a BINGO! as your customer is cornered into buying the item on sale. Why struggle to make a sale, while you can lure customers and influence them to buy from you. (I wish I had an ‘EVIL SMILEY’ to put here ;))
  • Helps Reach More People: With the invent of the Internet and other technological gizmos, the aspect of time and location has definitely diminished. With online marketing, there are no barriers in relation to distance and time. Who needs to go local when you can go global? Now sell products and services in local areas and beyond through Online Marketing. With this widespread reach, you get to market to a wider audience within the country and abroad.

If you are looking for experts who can make the above happen, Urbansoft works with a team of Digital Marketers who specialize in SEO Services, Email Marketing, Content Marketing, and Social Media Marketing. Contact us today!

4 Simple ways to Use Affiliate Marketing to Make Money Online

While looking for better ways to make money, affiliation marketing turns out to be a good option. By using affiliation marketing, you have various opportunities of promoting many businesses beyond your reach. For better understanding, let us take a closer look at what affiliate marketing is all about.

Affiliate marketing is a type of marketing through which you are paid a commission for helping firms to generate traffic for their business. Through this method of marketing, you don’t need to sell any product or services. All you need to do is link a product or service to your site or third-party sites, to help redirect visitors to their products and services. Each lead you acquired by a link from your website, you earn money. Here are 4 easy ways to get started!

  1. Build your Website: The first step you need to take is to create a website. With a website, you have opportunities to link to the products or services you intend to promote. For a start, you can start with a simple attractive affordable site, which can be improved in time.
  2. Choose a Brand to Promote: While choosing the product or service to link to, ensure to select thoughtfully. Picking numerous brands may put you in the state of confusion, which may end in an awkward promotion along the way. Avoid being Jack of all trades and master of none. Select a few brands that can win you the market. Conduct a thorough research on these products to check the level of their demands. Then select wisely.
  3. Use Different Sources: To generate tons of traffic to your advertiser site, don’t rely only on your site. Post your ad link on different traffic sites to enable you to promote products all at the same time. The more traffic you generate, the more the ranking quotient is added to you.
  4. Use Relevant Content: The best way to promote these products or services is by posting valuable content for your visitors to read. The content should be constructed based on the likeness of the audience you’re targeting. Include the story of the brand you are promoting. Encourage them to click on the link to see more on the website. A fresh blog must be posted frequently to give your customers a fresh picture of your products or services.
  5. Optimize your Blog: With the aid of search engines, you need to optimize your blog so that it can be easily found by visitors. Seek the backing of Urbansoft’s expert team to take your business to number one in the ranking of Google’s search results.

At Urbansoft, we create search engine friendly designs that do not drown you in a sea of your competitors. Using unique SEO skills, we make sure your site(s) rank high and reach the top of search engines. Being custom designed that are also responsive, we additionally incorporate sophisticated designing proficiency on discussion with our team of SEO experts.

5 Ways Digital Marketing Can Change your Brand Image

Did you know that digital marketing is the unsurpassed market to explore your stories and transform your business? Are you thinking of transforming your business using digital marketing? Now is the time to stop thinking, and take action. In today’s article, we have developed some tips to help you transform your business to bear more good fruits.

  1. Know Your Clients: Before creating your marketing program, know your customers. Knowing them involves grasping in details of their personas, and their market demand. You could conduct a market research to identify those buying their related brand, to identify their market journey. For example, where they buy, what they buy, how much they, etc. These will help you to strategize market tactics that reach their heart.
  2. Deliver Expected Experience: What a bad experience when your customers get opposite of what they are expecting. The experience can cause credible brand damage (This could be as good as BRAIN DAMAGE.. Because, you are never getting out of that… ;)). Deliver exactly what your audience is looking for, and satisfy their needs in terms of quality, communication, maintenance and management post-service requirements, etc.
  3. Get Feedback: It’s wise to hear from the horses’ mouth. Hearing directly from the customers will give you the exact answer to your question….WHAT DO MY CUSTOMERS NEED? Finding the answer is like finding the secret in the stars. You can interview them or conduct a survey on what they expect from your service.  Also, encourage customers to provide suggestions on how you can serve them better. Do a strict follow up on all they demands and make sure it gets carried out.
  4. Use Appropriate Selling Techniques: A good customer experience depends on the type of marketing techniques you integrate to deliver your brand. To make this point clear to understand, you must select suitable updated methods. You could use practices that can easily represent your business while influencing your customers. For example, use: quality content, SEO, analytics, Google Ad words, and take assistance from an expert marketing team that could help transform the life of your brand.
  5. Measure your Effort: Marketing consistently without knowing the level of your success can be compared to working with your eyes closed. Nonetheless, measuring your marketing efforts will enable you to identify your sales conversion level, areas to improve on, to help streamline your digital marketing campaign, and to help increase your methodological experience.

When you have website traffic and it isn’t converting to sales, there is need to analyse your overall business activities. Urbansoft works to benefit as many business owners in SEO as effectively as possible. We have grown step-by-step into an established SEO provider by helping small and big business owners achieve their goals. Don’t shilly-shally to seek our expert advice. Contact us now!

6 Digital Marketing Channels to Widen your Business

On considering how to develop your business using Digital Marketing, it’s important to reflect on how much you have explored marketing channels, and how well you have put them to use in generating sales. Though this could be stressful, you could choose the right one that suits your business best by strategizing a plan based on your specific needs. Putting to use Digital Marketing channels without expert advice would affect your branding efficiency. Browsing through channels below and effectively applying them with Urbansoft’s expert advice will help you achieve best results.

  1. Google Ad-Words: It’s an online platform where you can select suitable advertising keywords that are most searchable in Google’s search engine. When you use channels such as these fittingly, the people looking for services related to your business will identify you amongst many such, quickly. If you don’t work at optimizing your keywords well, Google might not consider your business relevant.
  2. Email Marketing: Most marketers do not enjoy using email marketing as a business development tool, as the results achieved through the same are not up to their expectation. Though the fact of returns, bounce rates, and the lack of replies are on the higher end, emails that are written with spark and flair do entice customers to an extent. The key here is to identify and write emails that suit your customer needs.
  3. Affiliate Marketing: Affiliate marketing is done by promoting another company’s brand; by doing so, you get to promote your own business free of cost. You can effectively use channels such as these to advertise your business by affiliating your website with other sites. Most particularly when you don’t have enough resources for a campaign.
  4. Social Media: As quick results are achieved through of this channel, Urbansoft can say that social media is the king of all digital marketing channels. When you market in the right way on the same, you stand a better chance of generating a huge amount of visitors to your page and website, just by carrying out a single campaign. The success of this program rests on the fact that the platform is where everybody spends most of their time searching for one thing or the other.
  5. Banner Ads: Although banner marketing is an old strategy, it is still effective today. What is banner marketing? When you attract traffic by the way of linking your website to a site of an advertiser. By doing this, you will be able to generate visitors to your site from the host site.
  6. Search Engine Marketing (SEM): Using SEM as a tool you could create a wider visibility for your audience. How? There are many search platforms available to help you reach out to seekers. Using SEO that goes hand-in-hand with SEM is the key to achieving success via such channels.

Hope tools such as these help you reach the top in ranking platforms. If your business isn’t on the first page of search results, you are actually missing out. At Urbansoft, we strive to redefine the experience of digital marketing to achieve our client’s objectives beyond their expectation. Contact now for assistance!

5 Social Media Mistakes & How to Avoid Them

As technology advances so do social media methods.  As of today, some firms still dwell on outdated techniques making them lose track of their audience pathway. One thing you must bear in mind is that if you keep on using an outdated strategy to attract your audience it would result in failure, further jeopardizing your extensive efforts in building your brand. Today, we have identified 6 errors you can prevent while leveraging your brand on any social platform.

  1. Lack of Proper SMM Planning: If you fail to plan, you have planned to fail. Lack of planning will result in a waste of usage of resources. It takes a matter of time and right skills to identify the right strategy for your business; but the implementation is on another level and may not be that easy if you don’t have expert knowledge on the same. Lack of proper preparation will result in making a huge mistake that may ruin your business credibility on the whole.

Tip: Don’t just hop into a strategy without sufficient knowledge on using it effectively and efficiently. Plan well based on your objectives, considering the current market scenarios for your brand.   You could use an experienced marketing strategist to give you guidelines to plan.

  1. Regular Maintenance of Social Media Platforms: Assume you buy a car, and you don’t maintain it consistently, what will happen to it? It will soon be worn out, isn’t it? That is similar to your social platform elements.

Tip: You must keep it attractive for your visitors on a daily basis to prevent customers from falling out of interest.

  1. Overlooking Re-branding: You may be posting quality content, videos or images about your brand. The question here is, how attractive is your core brand? Do they represent what you convey? Or is it just for camouflage? You best know the answer.

Tip: Always redesign your products or services to give it a fresh and unique appearance for your customers.

  1. Over-Padding of Social Media Platforms: The choice of ingredients determine the taste of the food, but too much of the same could result in a mess. Likewise, posting social media elements are essential to keep it inviting, which includes content, images, events, videos, infographics etc. But, when they are being over-stuffed, your main goals may get lost in the clatter.

Tip: Endeavour to post what is suitable to your customer in a balanced style. Be constantly aware of what you post. Post only relevant elements that create benevolent impressions in the hearts of your visitors. Your main goal is to achieve out-and-out branding.

  1. Same Content on All Platforms: All customers perceive things in different ways, even an identical customer. Your goal is not to engage one or two members in your audience, but, to engage tons of them. However, posting the same content all the time across different social media platforms will reduce visitor interest.

Tip: Distribute diverse élite content on all platforms to meet your varied customer needs.  Do upgrade your content when you make a change or an alteration to your existing brand.

How to Achieve Success Using Social Media Promotions?

Considering the significance of social media, many organizations now employ this platform for promoting their brand online. There are still a few firms who have adopted the same, but have failed despite the amount of money invested, efforts put in, and time. Today, we are going to look at 6 easy ways to increase the impact and results achieved through an advertising promotion.

1. Fish-Out Your Target Consumers: Fish-out those interested in your brand before hitting the market. Why? Do this, and you’ll be able to identify the exact interest of your audience. Start by putting yourself in your prospect’s shoes.

Consider This: When you to make up your mind to purchase a certain brand, there are definitely a few things that might get your attention and influence you. Try the same on your target audience. Use a guided strategy that helps your brand influence their buying decision.

2. Use an Attractive Ad Theme: Your advertising theme is a leading part of your promotion. It’s a message that promotes brand awareness. When your marketing theme is awesome, it forms a central idea to activate your customer’s desires to your favor. Therefore, you need to identify a compelling theme for your marketing brand promotion.

3. Make it Simple: Simplicity is the key irrespective of how effective and valuable your marketing promotion is. If you present your branding style in the way that a layman can understand, you will be able to achieve more sales. So, ensure that you make it easy and simple for people to see the need to engage.

4. Incorporate Rewards in a Promotion: A reward is a vigorous context of a marketing technique through which you can out-smart your competitors. With a valuable reward along with valuable content on your social media page, you can be sure that your brand will win.

5. Provide a Unique Design: When you have an effective brand strategy, it gives you an edge over your competitors, helping you increase your chances of building and maintaining strong products or services in the market. Your graphic designs and your photography must indicate its worthiness. It should be catchy to the eyes and impact the hearts and minds of your audience. Always endeavor to keep your design appealing, simple and easy; helping promote a passionate bond with your customers.

6. Take Advantage of Seasons: Instead of promoting your brand at your convenient time, why not find out the most seasonal periods that your audience wait for to make a purchase. Most customers actually save money and wait for particular seasons to get the best offers. You need to take advantage of those periods to explore the market and identify loopholes that help build both your business and your customer’s loyalty. Pay more attention to social media platforms during these periods, because that’s where most customer’s hopes lie.

Social media campaigns are like a game of chess. When played well you end up with positive outcomes.  Therefore, play well to gain well.

Taking the Step to Becoming a Mobile App Developer

We all know that the application industry is doing not just well but exceptionally well. We see that Apple and Google have reached more than 700,000 mobile apps each and have turned a revenue of $46 billion in 2016 — up nearly $40 billion from 2011. Since of late many have started focusing on mobile application development and have even have started taking it serious in making it their career. Mobile app developers who have the right set of skills can make it in this multi billion-dollar industry. Though many are confused on a way to get it done, there is one reassurance that it can happen in more than one way.

Let’s take a look at the few but good ways to becoming a Mobile App Developer:

  1. ) Start by choosing a platform
  2. ) Get to understand the Language and Software
  3. ) Write Programs using
  • Java
  • C++
  • SQL
  • Objective c
  • C#
  • JavaScript
  • Swift

4.) Find and Create a Career:

The thing about mobile app development is that companies that you apply for develop applications for more than one platform. The more you learn, the better your choices.

Platforms Languages Environment  

Devices

 

iOS Swift, Objective C Xcode iPhone, iPod, iPad
Android Java C++ Eclipse Multiple Vendors
Symbian C++ Multiple Choices Multiple Vendors
RIM Java Eclipse Blackberry
Windows Phone C++ Visual Studio Multiple Vendors

 

5.) The industry is expected to grow 32% more within 2020, and most popular platforms are expected to be iOS and Android

6.) 2020 will see 300,00 new openings for application developers

7.) Android has shot over iOS showing a growth of 110% in comparison to iOS which is only 54%

8.) A fact that Android developers are faster placed than iOS developers with a stats of 165% for Android and 54% for iOS will give you the right shove in the right direction.

9.) Skills Expected of a Mobile App Developer:

  • Designing a UI (Create a Design for people on the go)
  • Capability in performing general computing skills (Security, database management, hardware interaction and more)
  • Design to be visible (Prepare to make your app visible amongst the first 100 of a category)
  • Achieve specific programing skills: Classic Programing languages, Cross- Platform Suites, and Web Development Languages

10.) Become a Developer:

  • Take classes on programs you decide to learn and continue to keep yourself updated using tutorials.
  • Create an app yourself and make sure you present it in a developer program

Lay your plans out and prepare to hit the industry in the most professional way. Good luck to you.

 

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