Why Give Importance to Online Marketing?

Online marketing includes SEO, SEM, Email Marketing, Content Marketing and Social Media Marketing. The lives of many brands has changed for the better as a result of digital marketing. This is as it happens to be the fastest way to get a hold of a desired customer. Below are some reasons why you shouldn’t take your eye off digital marketing.

  • Online Marketing is Inexpensive: Online marketing helps you breathe life into your pockets. If you have tried marketing a product through a retail outlet and then probably online, you’d see the difference in the money spent. While hitting the market at a physical retail outlet the costs implied for that of property maintenance and rental is by no way low-priced in comparison with online marketing. Besides this, there’s the pressing situation in which you have to stock up the shelves and windows of the store with the product to meet a positive shopping experience for your customer. Using online marketing you can lower your inventory costs, and allows you to order stock in line with demand, instead of ordering it in anticipation of demand.
  • Online Marketing Offers a Customized Advertising Approach: Online marketing helps you personalize offers based on customer requirement gathered through their online shopping history. This results in better conversion ratios as they are targeted offers placed on customer interests. This information can be gathered by careful study of the webpages visited and product information collected by potential customers. Besides this, there’s another trick up your sleeve that you can put to use, i.e, cross-selling campaigns. Using cross-selling campaigns planned based on information collected from tracking webpage visits, you hit the nail on the head where customer engagement is concerned. This results in a BINGO! as your customer is cornered into buying the item on sale. Why struggle to make a sale, while you can lure customers and influence them to buy from you. (I wish I had an ‘EVIL SMILEY’ to put here ;))
  • Helps Reach More People: With the invent of the Internet and other technological gizmos, the aspect of time and location has definitely diminished. With online marketing, there are no barriers in relation to distance and time. Who needs to go local when you can go global? Now sell products and services in local areas and beyond through Online Marketing. With this widespread reach, you get to market to a wider audience within the country and abroad.

If you are looking for experts who can make the above happen, Urbansoft works with a team of Digital Marketers who specialize in SEO Services, Email Marketing, Content Marketing, and Social Media Marketing. Contact us today!

4 Simple ways to Use Affiliate Marketing to Make Money Online

While looking for better ways to make money, affiliation marketing turns out to be a good option. By using affiliation marketing, you have various opportunities of promoting many businesses beyond your reach. For better understanding, let us take a closer look at what affiliate marketing is all about.

Affiliate marketing is a type of marketing through which you are paid a commission for helping firms to generate traffic for their business. Through this method of marketing, you don’t need to sell any product or services. All you need to do is link a product or service to your site or third-party sites, to help redirect visitors to their products and services. Each lead you acquired by a link from your website, you earn money. Here are 4 easy ways to get started!

  1. Build your Website: The first step you need to take is to create a website. With a website, you have opportunities to link to the products or services you intend to promote. For a start, you can start with a simple attractive affordable site, which can be improved in time.
  2. Choose a Brand to Promote: While choosing the product or service to link to, ensure to select thoughtfully. Picking numerous brands may put you in the state of confusion, which may end in an awkward promotion along the way. Avoid being Jack of all trades and master of none. Select a few brands that can win you the market. Conduct a thorough research on these products to check the level of their demands. Then select wisely.
  3. Use Different Sources: To generate tons of traffic to your advertiser site, don’t rely only on your site. Post your ad link on different traffic sites to enable you to promote products all at the same time. The more traffic you generate, the more the ranking quotient is added to you.
  4. Use Relevant Content: The best way to promote these products or services is by posting valuable content for your visitors to read. The content should be constructed based on the likeness of the audience you’re targeting. Include the story of the brand you are promoting. Encourage them to click on the link to see more on the website. A fresh blog must be posted frequently to give your customers a fresh picture of your products or services.
  5. Optimize your Blog: With the aid of search engines, you need to optimize your blog so that it can be easily found by visitors. Seek the backing of Urbansoft’s expert team to take your business to number one in the ranking of Google’s search results.

At Urbansoft, we create search engine friendly designs that do not drown you in a sea of your competitors. Using unique SEO skills, we make sure your site(s) rank high and reach the top of search engines. Being custom designed that are also responsive, we additionally incorporate sophisticated designing proficiency on discussion with our team of SEO experts.

5 Ways Digital Marketing Can Change your Brand Image

Did you know that digital marketing is the unsurpassed market to explore your stories and transform your business? Are you thinking of transforming your business using digital marketing? Now is the time to stop thinking, and take action. In today’s article, we have developed some tips to help you transform your business to bear more good fruits.

  1. Know Your Clients: Before creating your marketing program, know your customers. Knowing them involves grasping in details of their personas, and their market demand. You could conduct a market research to identify those buying their related brand, to identify their market journey. For example, where they buy, what they buy, how much they, etc. These will help you to strategize market tactics that reach their heart.
  2. Deliver Expected Experience: What a bad experience when your customers get opposite of what they are expecting. The experience can cause credible brand damage (This could be as good as BRAIN DAMAGE.. Because, you are never getting out of that… ;)). Deliver exactly what your audience is looking for, and satisfy their needs in terms of quality, communication, maintenance and management post-service requirements, etc.
  3. Get Feedback: It’s wise to hear from the horses’ mouth. Hearing directly from the customers will give you the exact answer to your question….WHAT DO MY CUSTOMERS NEED? Finding the answer is like finding the secret in the stars. You can interview them or conduct a survey on what they expect from your service.  Also, encourage customers to provide suggestions on how you can serve them better. Do a strict follow up on all they demands and make sure it gets carried out.
  4. Use Appropriate Selling Techniques: A good customer experience depends on the type of marketing techniques you integrate to deliver your brand. To make this point clear to understand, you must select suitable updated methods. You could use practices that can easily represent your business while influencing your customers. For example, use: quality content, SEO, analytics, Google Ad words, and take assistance from an expert marketing team that could help transform the life of your brand.
  5. Measure your Effort: Marketing consistently without knowing the level of your success can be compared to working with your eyes closed. Nonetheless, measuring your marketing efforts will enable you to identify your sales conversion level, areas to improve on, to help streamline your digital marketing campaign, and to help increase your methodological experience.

When you have website traffic and it isn’t converting to sales, there is need to analyse your overall business activities. Urbansoft works to benefit as many business owners in SEO as effectively as possible. We have grown step-by-step into an established SEO provider by helping small and big business owners achieve their goals. Don’t shilly-shally to seek our expert advice. Contact us now!

6 Digital Marketing Channels to Widen your Business

On considering how to develop your business using Digital Marketing, it’s important to reflect on how much you have explored marketing channels, and how well you have put them to use in generating sales. Though this could be stressful, you could choose the right one that suits your business best by strategizing a plan based on your specific needs. Putting to use Digital Marketing channels without expert advice would affect your branding efficiency. Browsing through channels below and effectively applying them with Urbansoft’s expert advice will help you achieve best results.

  1. Google Ad-Words: It’s an online platform where you can select suitable advertising keywords that are most searchable in Google’s search engine. When you use channels such as these fittingly, the people looking for services related to your business will identify you amongst many such, quickly. If you don’t work at optimizing your keywords well, Google might not consider your business relevant.
  2. Email Marketing: Most marketers do not enjoy using email marketing as a business development tool, as the results achieved through the same are not up to their expectation. Though the fact of returns, bounce rates, and the lack of replies are on the higher end, emails that are written with spark and flair do entice customers to an extent. The key here is to identify and write emails that suit your customer needs.
  3. Affiliate Marketing: Affiliate marketing is done by promoting another company’s brand; by doing so, you get to promote your own business free of cost. You can effectively use channels such as these to advertise your business by affiliating your website with other sites. Most particularly when you don’t have enough resources for a campaign.
  4. Social Media: As quick results are achieved through of this channel, Urbansoft can say that social media is the king of all digital marketing channels. When you market in the right way on the same, you stand a better chance of generating a huge amount of visitors to your page and website, just by carrying out a single campaign. The success of this program rests on the fact that the platform is where everybody spends most of their time searching for one thing or the other.
  5. Banner Ads: Although banner marketing is an old strategy, it is still effective today. What is banner marketing? When you attract traffic by the way of linking your website to a site of an advertiser. By doing this, you will be able to generate visitors to your site from the host site.
  6. Search Engine Marketing (SEM): Using SEM as a tool you could create a wider visibility for your audience. How? There are many search platforms available to help you reach out to seekers. Using SEO that goes hand-in-hand with SEM is the key to achieving success via such channels.

Hope tools such as these help you reach the top in ranking platforms. If your business isn’t on the first page of search results, you are actually missing out. At Urbansoft, we strive to redefine the experience of digital marketing to achieve our client’s objectives beyond their expectation. Contact now for assistance!

5 Social Media Mistakes & How to Avoid Them

As technology advances so do social media methods.  As of today, some firms still dwell on outdated techniques making them lose track of their audience pathway. One thing you must bear in mind is that if you keep on using an outdated strategy to attract your audience it would result in failure, further jeopardizing your extensive efforts in building your brand. Today, we have identified 6 errors you can prevent while leveraging your brand on any social platform.

  1. Lack of Proper SMM Planning: If you fail to plan, you have planned to fail. Lack of planning will result in a waste of usage of resources. It takes a matter of time and right skills to identify the right strategy for your business; but the implementation is on another level and may not be that easy if you don’t have expert knowledge on the same. Lack of proper preparation will result in making a huge mistake that may ruin your business credibility on the whole.

Tip: Don’t just hop into a strategy without sufficient knowledge on using it effectively and efficiently. Plan well based on your objectives, considering the current market scenarios for your brand.   You could use an experienced marketing strategist to give you guidelines to plan.

  1. Regular Maintenance of Social Media Platforms: Assume you buy a car, and you don’t maintain it consistently, what will happen to it? It will soon be worn out, isn’t it? That is similar to your social platform elements.

Tip: You must keep it attractive for your visitors on a daily basis to prevent customers from falling out of interest.

  1. Overlooking Re-branding: You may be posting quality content, videos or images about your brand. The question here is, how attractive is your core brand? Do they represent what you convey? Or is it just for camouflage? You best know the answer.

Tip: Always redesign your products or services to give it a fresh and unique appearance for your customers.

  1. Over-Padding of Social Media Platforms: The choice of ingredients determine the taste of the food, but too much of the same could result in a mess. Likewise, posting social media elements are essential to keep it inviting, which includes content, images, events, videos, infographics etc. But, when they are being over-stuffed, your main goals may get lost in the clatter.

Tip: Endeavour to post what is suitable to your customer in a balanced style. Be constantly aware of what you post. Post only relevant elements that create benevolent impressions in the hearts of your visitors. Your main goal is to achieve out-and-out branding.

  1. Same Content on All Platforms: All customers perceive things in different ways, even an identical customer. Your goal is not to engage one or two members in your audience, but, to engage tons of them. However, posting the same content all the time across different social media platforms will reduce visitor interest.

Tip: Distribute diverse élite content on all platforms to meet your varied customer needs.  Do upgrade your content when you make a change or an alteration to your existing brand.

How to Achieve Success Using Social Media Promotions?

Considering the significance of social media, many organizations now employ this platform for promoting their brand online. There are still a few firms who have adopted the same, but have failed despite the amount of money invested, efforts put in, and time. Today, we are going to look at 6 easy ways to increase the impact and results achieved through an advertising promotion.

1. Fish-Out Your Target Consumers: Fish-out those interested in your brand before hitting the market. Why? Do this, and you’ll be able to identify the exact interest of your audience. Start by putting yourself in your prospect’s shoes.

Consider This: When you to make up your mind to purchase a certain brand, there are definitely a few things that might get your attention and influence you. Try the same on your target audience. Use a guided strategy that helps your brand influence their buying decision.

2. Use an Attractive Ad Theme: Your advertising theme is a leading part of your promotion. It’s a message that promotes brand awareness. When your marketing theme is awesome, it forms a central idea to activate your customer’s desires to your favor. Therefore, you need to identify a compelling theme for your marketing brand promotion.

3. Make it Simple: Simplicity is the key irrespective of how effective and valuable your marketing promotion is. If you present your branding style in the way that a layman can understand, you will be able to achieve more sales. So, ensure that you make it easy and simple for people to see the need to engage.

4. Incorporate Rewards in a Promotion: A reward is a vigorous context of a marketing technique through which you can out-smart your competitors. With a valuable reward along with valuable content on your social media page, you can be sure that your brand will win.

5. Provide a Unique Design: When you have an effective brand strategy, it gives you an edge over your competitors, helping you increase your chances of building and maintaining strong products or services in the market. Your graphic designs and your photography must indicate its worthiness. It should be catchy to the eyes and impact the hearts and minds of your audience. Always endeavor to keep your design appealing, simple and easy; helping promote a passionate bond with your customers.

6. Take Advantage of Seasons: Instead of promoting your brand at your convenient time, why not find out the most seasonal periods that your audience wait for to make a purchase. Most customers actually save money and wait for particular seasons to get the best offers. You need to take advantage of those periods to explore the market and identify loopholes that help build both your business and your customer’s loyalty. Pay more attention to social media platforms during these periods, because that’s where most customer’s hopes lie.

Social media campaigns are like a game of chess. When played well you end up with positive outcomes.  Therefore, play well to gain well.

Taking the Step to Becoming a Mobile App Developer

We all know that the application industry is doing not just well but exceptionally well. We see that Apple and Google have reached more than 700,000 mobile apps each and have turned a revenue of $46 billion in 2016 — up nearly $40 billion from 2011. Since of late many have started focusing on mobile application development and have even have started taking it serious in making it their career. Mobile app developers who have the right set of skills can make it in this multi billion-dollar industry. Though many are confused on a way to get it done, there is one reassurance that it can happen in more than one way.

Let’s take a look at the few but good ways to becoming a Mobile App Developer:

  1. ) Start by choosing a platform
  2. ) Get to understand the Language and Software
  3. ) Write Programs using
  • Java
  • C++
  • SQL
  • Objective c
  • C#
  • JavaScript
  • Swift

4.) Find and Create a Career:

The thing about mobile app development is that companies that you apply for develop applications for more than one platform. The more you learn, the better your choices.

Platforms Languages Environment  

Devices

 

iOS Swift, Objective C Xcode iPhone, iPod, iPad
Android Java C++ Eclipse Multiple Vendors
Symbian C++ Multiple Choices Multiple Vendors
RIM Java Eclipse Blackberry
Windows Phone C++ Visual Studio Multiple Vendors

 

5.) The industry is expected to grow 32% more within 2020, and most popular platforms are expected to be iOS and Android

6.) 2020 will see 300,00 new openings for application developers

7.) Android has shot over iOS showing a growth of 110% in comparison to iOS which is only 54%

8.) A fact that Android developers are faster placed than iOS developers with a stats of 165% for Android and 54% for iOS will give you the right shove in the right direction.

9.) Skills Expected of a Mobile App Developer:

  • Designing a UI (Create a Design for people on the go)
  • Capability in performing general computing skills (Security, database management, hardware interaction and more)
  • Design to be visible (Prepare to make your app visible amongst the first 100 of a category)
  • Achieve specific programing skills: Classic Programing languages, Cross- Platform Suites, and Web Development Languages

10.) Become a Developer:

  • Take classes on programs you decide to learn and continue to keep yourself updated using tutorials.
  • Create an app yourself and make sure you present it in a developer program

Lay your plans out and prepare to hit the industry in the most professional way. Good luck to you.

 

How to Deliver your Brand Strategy Effectively?

A branding strategy could sometimes go wrong. HOW!!? Let’s look at a few situations. One could be that your team lost track of your planned strategy, a result of incompetence on their part, or a result of being unclear about the strategy. Whatever the case may be, the results could be devastating; don’t you think? Even if you haven’t encountered such a situation before, you need to be aware of the same in order to prevent similar incidences from happening.

How to Deliver your Brand Strategy Effectively?:

1. Adopt a Flexible Approach: Being flexible in creating a branding strategy is the key to achieving success. Your inability to make an adjustment when needed could completely affect the client’s view on you as a firm. Always consider the fact that there will be changes made during the process of plan execution, as client inputs are important at all times during the process.

2. Deliver a Clear Strategy: The one setting the strategy may be highly proficient on the same. But the one implementing the strategy may not be. A detailed explanation of the approach is recommended to enable easy application. Don’t assume that all teammates will have the same level of understanding. Make the technique simple and clear and in a way that a layman could understand.

3. Be in Line with the Strategic Market: If you want your brand strategy to meet the market’s demand, you need to design a strategy in alignment with the current market drifts. In other words, your employees must understand the uniqueness of the strategic content in relation to that of your competitors. Try exposing your team to market facts. This will enable them to develop insights on the market and also develop new ideas during the process.

4. Use Recurrent Framework: Learning and putting them into action suitably can be challenging at times. We advise you to use a repeated framework training strategy, which could be followed to educate your team on an annual basis. By performing repeated clarifications of the business’s strategic decisions, re-considering plans for implementation, followed by proper execution; results in effective outcomes. This further enhances the output when employees meditate on the message.

5. Invest in your Team: Your team is one of the most important resources you have. Besides, they are the ones to communicate your brand to your customers. Keeping them well trained and equipped on the tactics involved and implemented in Branding, will help you gain more customers. To facilitate you to do this, you could request for expert assistance that directs your teams on tips to implement your branding strategy successfully.

6. Encourage the Use of Social Media Devices: Social media appliances are very helpful in delivering your brand strategy. The method of strategy delivery can be altered to suit the current trend where new markets continue to evolve. Every brand is at the mercy of the current style, and you need to dance to the tune of the market by effectively incorporating the use of social networks. In terms of training for your employees, using relevant blog content can make the approach clear to your personnel.

When brand strategies are made sound and clear to the team, it makes them more creative and helps them think beyond market demands thereby achieving a better understanding with your clients.

 

Spreading Word on Marketing Website Development

Off the many companies we have seen and read about, we have noticed that many of them are making quite a few but simple mistakes when it comes to marketing their firm. Let’s start with a few web development companies that we have been following up on recently. There might be a few things that firms might want to look into when they do their marketing. A few of them are mentioned below.

Provide Reassurance:
Let’s start with the few words that every customer wants to hear when they look for a service provider. As any customer including yourself, we would want to hire a provider that has experience in what the customer is looking for. So the right answer to a customer who approaches you with a request for would be, “Yes, we have worked on those lines before, or sure, we can definitely do it for you” The customer is looking to you for signs of confidence, and if he doesn’t see signs of reassurance he’s going to back out.

Technical Skill Sets:
Though most of your customers are interested in getting their web page up and running. They aren’t always aware of what you are talking about when they see your page of skill sets. Though that may seem like a good way to highlight your company, it also might be a little confusing to him.

In regards to system integrators who is well aware of what you are actually capable of when they see your sheet of skill sets; they might tend to make a whole deal of comparison between what you have put forth and what your competitor has. So take a closer look at it before you send it out and make the necessary changes if required.

Recycle Your Portfolio:
Though they say that a picture speaks a thousand words, it might backfire in this case. When you share your portfolio, are you sure that your client is going to click through all your links and take a look at what you have designed? When you share a portfolio which has more than 10 links in it, you can bet that the viewer would not have opened more than 4 of them. In this case you’ve got to make sure you put your best foot forward and share your best to make the finest impression.

Completed Projects Speak:
This is the best way to convince a customer that you are the right man for the job. Instead of sharing screen shots on websites that you have completed, try creating a case history that explains how you created a successful website for a client.

Start with day 1 when he explained his requirement and how you proposed that you could make it happen. Talk on the ideas you shared and decisions made and why you made them. Share views on how the customer looks at the completed project and how happy he is that it’s bring him success.

This will definitely beat a page of skill sets that do not share any idea on how you carry out project management. They are looked at as a bunch of technical terms that have lesser meaning.

Home Page:
What does your home page say about you and your firm? Most ‘About Us’ pages deviate so much from the real picture and focus on other nonsensical aspects that do not relate to their firm. An ‘about us’ page should clearly explain what kind of firm you run and why? A clear idea on a person’s vision of the industry creates credibility for the company.

Instead we found these on a firm’s page which made us wonder what would happen if we hired them.

“When Albert (name changed) isn’t in the office, he is on the mountain either skiing or hiking the miles of forest trails in our region and around the world. He hopes one day to tackle Everest. It was on a skiing trip to our area that led Albert to make (our town) his permanent base camp. Albert and his wife have four kids – Lorry, Charlie, Pam and Godwin.”

Well here’s how it should really go,

“Albert is one of our web designers. He is an expert mountaineer and has traveled extensively. Albert started his career as a graphic designer for a marketing and advertising firm in New York City. With a degree in web technology and the eye of a talented artist, Albert creates truly unique designs that match our clients and the personality of their businesses. He has created unique brands for a number of travel-related companies and helped a few of our clients with international expansions. Our clients love his use of color and the custom graphics he adds to each of his designs.”

Putting all these together with a well-planned marketing strategy you can convince your customers to hire you rather than anyone else. So make the necessary changes and head back to work and stop wondering why your marketing technique is not working out.

Web development Trends of 2017

Web development is an art which can be accomplished only by utilizing specific tools. We are going to take a quick look at the specific tools that are used by web developers for the year 2017.

1) Flux:
This is definitely what all developers use as of the day. The frameworks are in constant reinvention which can be both positive and negative for the JavaScript framework. Since it’s pretty simple and works well with React, many of the developers stick to the same.

2) Microservices:
These type of dynamic languages are worthwhile to be used in speedy recapitulation on the web. The framework is even more effective when a large project is split off into parts and worked on as smaller applications. The framework can be used using monolithic applications with API-driven modular components. The NGINX blog (This article) can give you a clear idea on the variance between monolithic architecture and microservice architecture pattern. The image below will give you an idea on a new taxi-hailing application intended to compete with Uber and Hailo.

3) React:
This framework has won the hearts and minds of the clients and developers. Though it has been around for a while it’s best suited by all developers of 2017. Frameworks such as Ember, Angular, and Meteor club well with React in terms of virtual DOM-diffing and unidirectional data flows which have made it into reality by proven patterns.

4) jQuery:
jQuery has not been doing very well though it has sustained itself as very resourceful in terms of web development for the last 10 years. Unfortunately manual DOM manipulation is not creating an oomph factor making it loose favor.

5) PHP:
PHP always takes the cake. It does have its share of drawbacks, but it does have the knack at setting things right. It serves best when it comes to feedbacks in loops which is all the more important when it comes to web development. The rumor around is that the tool is definitely working at getting better.

6) Go:
Most developers are happy to have Go around. They feel it’s safe and effective, and can pick up on anything that’s let go off by PHP. It’s a lifesaver and is simpler than C.

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