Tips for Marketers Who Use Periscope

I was able to pick up a few noteworthy tips for users of Periscope while reading through a rather interesting article on HubSpot’s Blog.

Off late there has been a huge surge in relation to live streaming and video blogging. It has gained so much of importance that regular users of apps such as Periscope have used the same to take casual videos of their daily lives, and post them for real time views by their friends and family. This turns the direction of the app to the benefits as used as a marketing tool. So what are the ways to get the best out of the app?

  • Timing:

Well it’s always about timing, weather your making a proposal to your girlfriend or running to touch base a at baseball game, it’s always about timing. Likewise the best way to go about using Periscope is finding the right time to launch your videos on Twitter. Since Periscope and Twitter are linked, the best way to get around promotions of your videos is by identifying when your target audience gets online. Well, you could do some research on Twitter to figure that out, or you can have your videos saved for later views within 24 hours. Besides this, the videos can also be saved to your camera roll as well.

  • Choice of Titles:

The titles you use could make a difference. We live in a busy world and not everyone has the time to spend viewing all posts that show up on any social media site for that matter. So, the only thing that’s going to keep your users from overlooking your video is the title you choose.

>> To the Point:

Make sure the title gives apt info of what the video portrays. This will give you more views.

>> Make Believe:

Make your viewers believe that you are giving them something special to look forward to, such as “Live from the studios of …..” This will make people hit on the video soon.

>> Make it Distinctive:

Share your thoughts on the video in a few words.

  • Make Yourself Visible:

If you are going to broadcast a video via periscope, you’d find that you can share it on Twitter as well. If you turn on your location tagging option, this will help you reach bigger audiences. Your Twitter followers will be able to view your Tweet as LIVE on #Periscope: [Video Title] [Link to Video]. Now if anyone clicks on your Tweet, they’d get redirected to Periscope and will be able to view your video there. Unlike before, tagging your location with your Tweet has become a lot safer as the locations now show a larger geographic region than a specific area.

  • Sharing Views:

Just like other social media apps and sites, users get to share their likes as hearts and their comments as they watch the video in real time. By acknowledging to these comments, or by just allowing people to share their views, you get your video out there in the air. The more hearts that you receive, the higher in ranking you are placed under “Popular People to Follow” and the “Most Loved” section on Twitter.

  • Trial & Error:

Periscope is new in the market and many of its users are still trying to figure it out. The best way to go about using it would be to take the time to analyze your views. Periscope comes with key stats that show you how many live viewers you’ve had, how many have watched your video more than once, how many likes/ hearts you have received, and so on. Taking a close look and understanding your audience’s likes and dislikes will tell you where you need to make the necessary changes.

The broadcasts that you make are going live instantaneously so you have no room for error. Make sure the lighting and sound effects are real good when you start shooting.

Have fun!

What Does Live streaming have to do with Your Social Media Strategy?

When people talk of branding and marketing, the first thing that comes to mind is money and how much is it going to cost them. No one even in their slightest dreams would have even imagined that marketing and branding would become extremely cost effective. There were times when people focused on print media, billboards, and television adverts to make their brand known. But now, thanks to social media the world is at a whole new level. Everyone every Tom, Dick and Harry has resolved to making their name known by using Social Media. All this fuss over the strategy has made social media innovators assist brands by taking it a step further using live steaming. Though live streaming has been around for years, its integration with social media has definitely made a statement in relation to branding.

How well is live streaming doing with social media?

Of the five different social media tools available, three of those tools can be used in live streaming. We have video blogs, social networking sites, audio podcasts, photo blogs, and blogs which are commonly used to reach brand’s target audience. Tech companies of today use these portals as opportunities to make their presence known, to excel competitors, and reach prospects all over the globe.

Many tech companies around the globe have noticed the importance of livestreaming and have utilized the same to get eyes on their products. OnePlus has applied the same and has made a good bit of recognition in release of its newest products on the list. Though many see the benefits, they think twice in relation to cost effectiveness. To make things easier, a few have step up and exploited the best that they can from UStream and Google Hangout on Air as they are FREE.

Accessibility:

There are reasons why companies are talking another look at livestreaming. The latest numbers prove that more than 200 million users of smartphones prefer to view advertising content in the form of videos, rather than text. Nearly 50% of smartphone users access their accounts via smartphones. Year after year there has been a 114% increase in video views on social media sites via smartphones and tablets. All the numbers prove the importance in having live streaming.

Extra Attention:

Now that Twitter has taken over Periscope and has gone global, along with Meerkat which has also been introduced as a live streaming app; has helped its users and companies realize their dreams with a single touch. This has opened doors to marketers who spend a whole deal of money on celebrity endorsements, by adding live streaming in their social media strategy. This arrangement takes branding a whole lot further as marketers can initiate sessions between consumers and celebrities via Meerkat and Periscope, taking the professional relationship further by winning the hearts of the people.

Though there’s a lot to talk about in terms of live streaming, there are a lot of negatives that come to mind when we talk on the same. A few of which is, though there may be good results at times, you also might find yourself facing average results with regards to live streaming. This may result as it’s hard to see if you are reaching the right target audience. It’s is a work in progress and many changes are expected in the year to come.

10 Tips to Grow Your Facebook Audience and Interaction

We all know that facebook has become a must have to all and more users on facebook than readers of newspapers as per the updates today. This being the scenario, nearly 80% of owners of businesses own their own facebook page for the services that they provide. As the results preceded their name, facebook has proved its competence in improving businesses on a national and international level. Find out some ways of improving your marketing through your facebook page.

  1. Adverts: Marketing and branding starts with the same word “Advertisement”, so advertise in-store and online, you should have a website, if you do fix a facebook badge to it. This will in turn increase the number of visits to your facebook page. “Seeing is knowing”- make yourself visible to your clients, advertise at every store or company that you own.
  2. Spread the word: Attach the facebook badge to your email signature, or even to your business card, making sure it has a link to your page. This should get everyone’s attention if you also follow the tips below.
  3. Appropriate Timing: Know when your expected visitors are online; try to make your posts done at this time in order to facilitate 50% chances of viewing.
  4. Scheduling: Multiple posts means more viewings, don’t feel shy to repost a particular post, not all people view their timelines at the same time, some do it in the morning and other at night, so maintain a schedule and repost alternatively. You can also post thing in a way that you don’t get the same post up twice in a day. Instead try posting two posts on a day and then alternate it with another in the morning on the very next day. Hope you got it.
  5. Pictures: the human mind has been trained to be attracted to pictures more than text. Pictures make it easier for people to follow your posts.
  6. Videos: the next best thing to pictures is videos, they are self explanatory and are welcomed by people as, let me just say it- “we are lazy”. Keep it sort, not more than four to five minutes and make sure you add a thumb nail.
  7. Polling: We all know the results you receive when there is an election; people are generally talking about the very same thing all day long. Make use of polling as an option on facebook and you’ll be amazed.
  8. Analyze your work: Maintain a regular follow up on who is viewing your posts, maintain a record on the posts that are creating a bigger buzz, all these minor details will help you cater to your page.
  9. Give and take: A term that I teach my children “share”. Sharing other companies content in your page is a very good idea, also tag them in it. This will let them know that you exist and also they in turn will view your page. Make some positive comments on the page as well; building lasting relationships is also the key.
  10. Marketing keys: There are a few specialties that you can follow, these include discounts, offers and even some pages give out offers only if the users like their facebook page. This can also be implemented by using special software’s.

Use these tips to take your page from simple to awesome in just weeks.

 

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