How to Build Your Business with Facebook Ads?

Did you know that Facebook is now viewed as the most populated platform? China is no longer the country with the largest population. Based on the world 2018 market statistics, it’s estimated that more than 2.20 billion people are active on Facebook on a monthly basis, with an increase of 13% each month. Doesn’t that identify it as the world largest market where all kinds of businesses can explore and reach their target audience?  Urbansoft has a few tips to help you avoid flying blind with no distinct idea of where to start before you spend any money on Facebook ads.

  • Build Your Brand:

Your brand identifies your product, your core business, and your business’s name. Your brand can be identified by sharing content in the form of blogs, reports, eBooks, newsletters, product demonstrations, news, images, videos and product reviews. These enable you to broaden your fishing nets and create an awareness that makes your brand stand out.

  • Determine New Visitors:

Identify and follow up with new visitors that are most likely to be interested in your brand. Facebook has tons of people than other platforms, from which you could easily distinguish your target customers and showcase your valuable products. Ensure to track your facebook profile visitors, to keep score on who is a visit as a viewer or as a potential buyer.

  • Retarget Website Visitors.

 Install a Facebook pixel on your website. Using that, track and target people who have recently visited your site. Retargeting is an effective strategy if you put into practice an effectively optimized strategy. In addition, build a custom audience to get the best out of your videos, or content shared on your Facebook page. Utilize this advantage to showcase your campaigns, and promote your products or services well.

  • Provide Freebies:

Your content marketing could be in the form of coupons, videos, blogs, checklist etc. You could create content that reflects as fun for your visitors. This helps to warm up cold customers and keep your business distinguished from your competitors. Try to create content that educates and influences your audience on their very first visit.

  • Convert your Visitors:

 Many companies have a huge number of likes and followers, but find it difficult to convert them into sales. However, this process can be made simple. If you adopt the right conversion technique, customers would be drawn to you like a moth to a lamp. To aid in better involvement from customers, retargeting is an excellent tool. It could convert existing visitors into buyers, and help you find new ones too.

  • Determine Your ROI:

 Investing resources in marketing is of prime importance, and increasing your ROI to meet those needs is equally important to keep your business well nurtured. The best way to set an appropriate budget without going overboard would be to measure the benefits accruing to your business from time to time.  Cost per thousand, frequency, positive feedback, click-through rate, are some metrics you can use to measure your investment’s effectiveness.

To bring success to your brand, finding new customers and increases sales for your products and services by marketing on platforms such as Facebook becomes crucial. We suggest you get an experienced marketing team that understands these marketing tools and possesses the know-how to help your business grow.

We at Urbansoft specialize in digital marketing, web development, mobile application development, product development, IT resource deployment and lot more. We work with a team of experts who lead the industry at the forefront with proven results in the areas of Internet business solutions and technologies. If you are looking for any kind of assistance, Contact us now!

 

5 Tips that Improve Sales Conversions

One of the principal hurdles many marketers face today is being able to anticipate how customers will act when encountered by information about their product and services. Hence, making it complex to utilize a specific sales strategy effectively. Anyhow, being logical and proficient in marketing can help you think beyond the market box and understand ways to control every sort of consumer at any point in time either physically or online. Whether your sales are declining and you want to get it back on track, or you wish to move your sales performance to the apex; the facts below point out ideas to help you achieve your target.

  • Understand Customers Individually:

There are 3 types of buyers to reflect on, they are, the tightwads, the spenders, and the spendthrifts. All of these 3 have different views on the shopping experience completely. Identifying their specific characteristic will help you create a solution to keeping them engaged.

  • Identifying Core Values of Businesses:

You are more likely to change a customer’s decision to buy a product if they share a value with you. By exploring your potential customer’s website site, you can get an idea on their current expectation. Use that as a means to attract them.

  • Use Selling Strategies:

Certain persuasive words facilitate customers to make a purchase even when the need isn’t there. This includes terms such as, free, new, and instantly. A referral program that can encourage your existing customers to suggest your business to their friends is an excellent idea. With a promise of discounts, your customers will happily refer others. Another strategy could involve pricing competitively.

  • Make a Difference:

The fastest way to get customers and to draw in fresh attention to your brand, is to stand for something new that your competitor doesn’t have. A survey by Corporate Executive Board, USA indicates that 64% of customers have a strong relationship with a company as a result of shared value.

  • Content Strategy:

Without content, it’s impossible to educate and spread your brand stories to your potential customers. Create attractive content that builds brand trust and deliver them at the right time when your visitors are online. Do not forget to use the right keywords optimize your content on all platforms.

What more can you do?

• Make a collective effort
• Improve your CRM
• Chose the right selling platforms
• Show that quality matters
• Utilize reciprocity
• Use content or words that please customers
• Showcase your social proof
• Go Viral

Urbansoft works with clients in generating and building brand recognition via online services including Web Marketing, Social Media Marketing, Content Marketing, SEO and Mobile App development as well. Contact us for assistance TODAY!

 

How to Design a Landing Page that Turns Visitors into Customers?

When it comes to promotions and managing them, a landing page plays an important role. This is a well-known fact, as a landing page is a feature that supports every e-commerce firm who is looking to increase its online sale conversion rate. To make this possible, optimizing your e-commerce product page or web homepage plays an important role, and it falls in the category of foremost importance if you are looking to make a sale. This involves designing a landing page that is appealing at the very first sight. However, there are a few procedures involved. When you create or design the same, the landing page shouldn’t be designed only to generate traffic, but to convert visitors into potential customers. Meaning, your pages need to be crisper, more convincing, and with a clear call to action (CTA) in place.

• Meta Titles and URLs:
As much as it’s possible, make your Meta titles and URL content standard, to influence people to read further by using keywords that can fall at the top of the search engines. Using an SEO optimizer, describe your titles in a way it’ll captivate your audience’s interest.

• Contact Buttons:

Contact buttons play the role of call-to-action. This is important which gets the visitor to the next page or to buy a product. So, make sure that they are placed up front and centre and are denoted in bright flashy colours to draw the attention of the customer. This also includes your email address, phone no, buy now button, and direction to take action to others platforms of your business.

• Benefits:

Don’t forget to frontline your brand’s benefits. This is one of the keys in attracting your customers. Especially in ads, create text content or a description of the same that details your headline. This will make your ad more wholesome and helpful for the client to learn more about your product or service.

• Strategize your Ads:

Place offers and limits on the ads to make your customers jump at the opportunity. Bring on discounts and limit the period of time to the offer provided to see immediate purchases and instant results to an ad. Phrases such as, offers ends soon, limited stock and such creates the urgency to make a purchase.

• Hero Shot:

An image that helps your visitors view what it would be like to reap the benefits of your offer is termed hero short. That calls for an effective hero shot that suit customers’ interest and must be related to the product or services you offer.

• Bullet Points:
The quickest way to deliver lots of information without it looking like a chore is to help customers identify the key points of your delivery. Using bullet points, highlight and describe each and every main point in the content framework; also working at making it simple to overview your whole story.

• Build Brand Trust:

Display the key achievements your company has obtained on your website and other platforms. Reviews and recommendations are necessary to attract new visitors. In addition, ensure that your landing page looks different from your overall website, but maintain the same colours and font style for both.

At Urbansoft, our experts examine, identify pros and cons of generated client ideas, consolidate them, and put them into designs that identify them on the Web for global recognition. A website is the best platform to blog, have social interaction, project your products, services, exhibit your catalog, promote your brand and do the unthinkable; tag this with a landing page and a promotion and you have created a recipe for success.

 

Why People Visit Your Website & Leave?

Imagine you have successfully designed your website expecting tons of visitors to visit and request for a service. But unfortunately, people visit your website and leave. To where? It’s no doubt to a better site. This isn’t just an illustration or a mere story. It’s a situation that befalls many websites in today’s competitive world. Why? Increase in internet usage had made it easier for customers to shop for the brand they need without visiting the company’s location. Making this an important reason, your website is the best place to increase sales. Turning it into an exciting place for customers to stay when they visit is the way to go, lets us help you with some hints below.

  1. Lack of Sufficient Information:

When customers visit your website, they expect to see the information they have on their mind. But sadly, information on your website when not satisfying makes them look for the same somewhere else. For example, shipping & delivery information, contact details and such should be available on a website always, and it should be easily accessible.

  1. No Clear and Direct Call-To-Action:

Use ‘call to action’ to direct your visitors to the take immediate action to buy.  Never give them a chance to wonder on what to do on your site. Besides, you don’t operate a monopoly business. Your competitors have other alternatives. Why not encourage them to view your site blogs, images, and videos. These are other tricks to keep your audience engaged and come back for more.

  1. Your Website Lacks Offers:

Everyone likes a coupon, don’t you? Many customers prefer websites that offer coupons, discount, and other attractive offers.  Dealing with a website that gives offers allows customers to save part of their money for the next project or purchase.  If buyers can’t find any coupon associated with your website, they may leave and substitute you for another brand that has the same product or services with a coupon.

  1. Faulty Content Structure:

The content on your website tells customers about your company and your brand. If the content structure on your website lacks true information of your brand, it becomes confusing for buyers to understand. Ensure that your marketing content is a perfect description of the product and services you offer.

  1. Your Website Needs a Re-design:

Re-redesigning your site gives you an edge over your customers, influencing them to stay with you. When customers see new upgrades to your website, they are attracted even more and this gives them a reason to stay with you. Your competitors are not asleep; they are looking for any slight opportunity to clear you off the market. If you don’t want that to happen, re-design your website with new features at least once a year.

  1. No Customer Reviews & Recommendations:

Every customer wants the best and one way they find the best is through reviews and recommendations about your product and services before buying. That’s every customer’s mentality. Encourage your clients to share their experiences with your brand. Reviews and recommendation are the best way to build your client’s confidence to stay with you.

In general, great deals of businesses start out with a basic catalog or brochure that exhibits services that they have to offer. Our experts examine, identify pros and cons of generated client ideas, consolidate them, and put them into designs that put them on the web for global recognition. Contact us now to experience the best!

 

6 Strategies to Keep your Potential Customers Engaged on Facebook

Decades ago many marketers remained baffled on how to generate leads and engage potential customers to their business. But with the constant improvement and support from social media marketing, and by utilizing suitable online tools and resources, many B2B firms don’t fall back on meeting customer’s needs anymore. The trick is to focus on those strategies that will give you the upper hand on various social channels. Here are 6 strategies that could help you.

  1. Analyse your Facebook Page:

 There are two primary intents that a marketer must keep in mind when considering post reach, and page likes. These two facts play a vital function in perceiving the demands of your target audience and in determining the things needed to appeal them.  Besides that, analysing your marketing goal on Facebook provides you hints on the areas of focus on.

  1. Engaging Blogs:

Nowadays, it’s not the number of blogs, images, or videos you post on Facebook, what counts is how efficient they are and the number of impressions or engagements they receive. A sense of virtue, passion or emotion behind every post you make will help facilitate reader’s engagement. The question is, “How to identify if a post is engaging enough?” The number of shares, the number of likes and comment from your readers you find in the insights will definitely tell. This will help you to identify leads that need a follow-up.

  1. Define Brand Attributes:

Brand attributes are a description that highlights the physical and disposition aspects of the brand. After you have defined and identified the selling points that your product or service features, combine the same while spreading your brand stories and messages on your Facebook page. Your brand must prove to be reliable, appropriate, unique, and credible to your audience

  1. Share Amusing Events:

 Sharing activities that are fun is another strategy to engage customers. The interesting event makes your audience view more messages on your page. You must exercise caution at the same time so that you don’t miss out your main objective. You could showcase achievements of your company which is also another source of attracting your target audience. Encourage viewers to share each of your posts if they like them as well.

  1. Follow-Up on Events:

Based on our expert experience in the area of digital marketing, we noticed that after an ad or event is executed, many customers are opened and curious to learning more about your brand. You could use this opportunity to extend a conversation with them. Write a brief story about your brand and share the same to their email, or try finding them on other platforms where they could be reached.

  1. Post Images:

Well, designed images play a vital role in passing out your information quickly. When your audience visits your page, images are the first thing they notice. When your images are engaging and most importantly meaningful to your target customers, it goes a long way in helping your customers draw closer to the brand.

How effective are your ideas in getting you, customers? Perhaps your company’s social strategy needs to be tailored to meet the customer’s goal. At Urbansoft, we’re minds and makers with business sense and creative chops set out to connect people with what matters most, the experience. Contact us now!

 

Strategic Content Marketing that Increases Customer Traffic

Relying on traditional marketing alone to drive customers to your product doesn’t prove effective nowadays. There exists a well-proven tactic that promotes a product to its target audience and converts the same into sales, yes, CONTENT MARKETING.  A content marketing strategy can be determined on the basis of your business goals, and the personas of the audience you intend on looking up. On the basis of our expert practices in content marketing, we have identified five leading strategies that will enable you to build your audience.

  1. Determine Objectives for Content Marketing:

You ought to identify and understand the objective of your content marketing needs, only then can you figure out the right marketing direction to are looking to operate on. Having clear objectives makes it easier to choose the right social media platforms, and help you in developing the right stories that reach the hearts and minds of your target audience.

  1. Define your Market Niche:

Niche marketing builds a way for you to highlight your product or service, and helps your business stand out in the market. This will enable you to meet the explicit needs of all your customers. Moreover, it will help you acquire customers in tons, and leverage your expertise that makes you stand aloof from your competitors by proper content delivery. To accomplish that, you must capture the familiarity of the niche you’re dealing with.

  1. Improve your Brand Insight:

Content marketing can help you to generate, maintain, and establish a positive brand perception in the mind of your clients. Frequent customer experiences shared over time through various sources keeps your brand at the top in the market. It could be of much help if your brand possesses and maintains its own style and personality.  Ensure that the content you deliver about your brand contains a specific tone that is relevant, catchy, in style, and related to your product or service at hand. Also, all content is to be delivered to the right channels that are visited by your target audience. This favours higher conversion rates.

  1. Schedule Your Content Posting:

Try to get an understanding of your audience’s schedule on social media platforms. Track them and schedule your content postings accordingly using social media management tools to automatically share your content on the time scheduled. For example, social media management accounts like buffer will be a great help.  Ensure you set the right time when your audience will be online to enable them to view your post.

  1. Frequent Evaluation:

Customer preferences change from time to time. Evaluate your strategy frequently to ensure that your content marketing strategy is trending in the market. Do not focus on the scheme you used at the beginning when your formed your business objective, rather, analyse your business endeavours with Google analytics for further enhancement.

At Urbansoft we strive to redefine the experience of digital marketing for you. We work at a mission to provide small to large sized businesses with digital and traditional marketing strategies that help them increase brand visibility, generate quality traffic, digital presence, and leads; in turn bringing significant ROI and improved revenue. Contact Us for professional guidance.

Reference: Hubspot &  Zerys

 

Social Media Management: The Flaws & the Solutions

Social Media Marketing as a whole can be challenging to any team manager as such. The word challenging could be subtle in the terms of the stress any team coordinator would have to go under to run several social media accounts successfully. Since we at Urbansoft have experienced the same at first hand, we would like to share a few inputs on the same to make things easier for you.

The Issue:
For big brands, one often resorts to having more than one person on the team attending to a platform. They could be working in shifts or at the very same time. This does become disastrous at times, damaging more than promoting a brand.

The Common Flaws are:

  • Change of Tone & Inconsistency: Many hands and many voices and personalities send out varied messages with varied tones of voice.
  • Collaboration Failure: Delays in approvals, postings, and replies.
  • Chaos in Handling: Password mix-ups, mix up or delays in finding of content such as GIFs, Images, and textual content to be displayed.
  • Poor Reporting: Work getting done, with no one to follow-up on the same.

 

Cheat Sheet:

Change of Tone & Inconsistency:
As mentioned, tone and inconsistency of the tone can play havoc when it comes to managing and building a brand on Social Media. Most companies have policies by which they put into practice to help resolve the problem when many hands are put to the same work. A simple solution to the problem would be having a training session with a simple document that contains all the basics to be followed while handling a social media account. The areas to be focussed on are the:

  • Spellings (UK or US)
  • The Tag Lines to be used
  • Catering to Customer Demographics
  • Brand Voice
  • Color Code
  • Company Values

This is just a drop in the ocean, a better way would be having a set of pre-approved replies that your team could use in answering regular, basic questions that customers frequently ask.

Collaboration Failure:
As most teams in the category of social media don’t work in the same room at all times, and mostly find themselves stretched out around the globe working in different time zones, it’s always quite possible that there could be repeated replies to the same question, posts being repeatedly posted, or not being posted at all, and many such confusions may occur.

Cheat Sheet:
Here, sending out an email for every single post on every platform would not be easy and is definitely not the right option to go by. In this case the best way to handle the same is by having an SMM tool that permits you to position responsibilities to individuals on the team, such as admin, guest, editor, and moderator, this will provide each role certain jurisdiction on the activities that can be carried out by the same in each case on every platform. This will also reduce the conversation of pointing fingers on who should have completed the job, and who failed to provide the right response.

Organization Failure:
This is what most teams are guilty of including me, and it could happen very easily and quickly in any team. Well not judging, but with the many things that are going on at the same time, most individuals are bound to forget something. In my case, ‘A’ would discuss a new idea with the client and forget to pass it on to the team, ‘B’ sets the budget spending on a particular platform and forgets to monitor with the advancement in ad postings, ‘C’ collects images from the design team and saves it on His/her desktop and forgets to share it with the team. If you have been there, I am sure you know what I mean.

Cheat Sheet:
As I said, these are bound to happen when you work with several members on a single project. One way to get around the matter would be using tools such as Basecamp, or a Dropbox. By doing so, you can make sure that all the details are stored in a single place and if any info is to be shared, all have the privilege of getting updated with the same at a single go when information is dropped on a single platform.

Poor Reporting:
As we all know, the only way we identify that we are on or off a track to success is by carefully reporting what we do and when we do it, also including the targets achieved or missed. Careful and collective reporting of the above-mentioned aspects to a brand owner is what will help them see where they are heading. But, how do you do the same when an account is managed by many heads and hands?

Cheat Sheet:
The easy way to get around this is by creating a Social Media report and a budget sheet. Again, this is to be shared on a common platform where everyone knows what’s happening. The budget sheet should also include the limit to be spent on a month and all the campaigns and ads run by any member of the team are to be noted helping them understand when to stop.

These are few but major areas where any team fails, so if you have these few situations in control, and are aware of how to set these issues right, the rest is just a walk in the park. We at Urbansoft deal with Social Media Management and would love to lend a helping hand if you are looking for any assistance in the same. Click here for our services

 

 

Ecommerce Websites & Shopping Cart Abandonment

Imagine being at the grocery store and having a cart full of groceries that you are ready to buy, but, at the last minute, you decide to abandon the shopping trip and leave your cart in the middle of the checkout lane. Other than a confused grocer and some potentially wasted perishable goods, is there a problem with leaving a shopping cart in the middle of a store without buying anything?

This question can be applied to online shopping as well. An increasing number of consumers are abandoning full shopping carts at the point of purchase. Is abandoning an online shopping cart different from abandoning a shopping cart in the middle of a grocery store? What are websites doing to check in on these hesitant buyers?

In an August 2013 study done by Bronto Software and Magento, 1,003 online shoppers were surveyed about their online shopping behavior, particularly involving the “shopping cart”. Respondents were divided into three separate groups (based on the frequency of their online shopping): Frequent Shoppers, Occasional Shoppers, and Infrequent Shoppers.

The most common uses of the online shopping cart are different from the in-store shopping cart. They are most commonly used to put all items in one place so shoppers can then decide what to buy, followed closely by saving the items to buy at a later time. Each group of shoppers (frequent, occasional, and infrequent) use the online shopping cart the same way. To go back to our grocery store example, it is as if these shoppers are filling their carts but once they get up to the checkout they either purchase one item out of 50 or ask the cashier if they can save this for another time. This behavior isn’t what we would define as the “normal” in-store experience.

So what is so different about the online shopping cart?

It seems as though shoppers are using the online shopping cart feature as more of a buffer pre-checkout rather than as an actual shopping cart. This behavior results in abandoned shopping carts and e-commerce site managers left wondering where they went wrong with their sale. Abandonment rates have spiked to 70-80% of all online shopping cart transactions (or lack thereof).

Let’s go back to the grocery store one last time. Perhaps you are a couple steps away from your cart when the store manager calls out to tell you that Oops! You left your cart behind with unpurchased items! Would you be likely to return to your cart out of guilt or obligation? Perhaps it is easier to leave behind an online shopping cart because of the anonymity of an online shopping persona.

One tactic for trying to bring back that potential sale, much like the confused grocery store manager, is an email reminder about the items stuck in your shopping cart. For marketers, this is a useful tool and can bring in a 20% conversion rate; but 74% of shoppers report feeling as though these emails are annoying and intrusive. 53% of shoppers do not expect any kind of reminder once they step away from a shopping cart whether that is an email, phone call, or discount incentive to return to their cart. As the article states, the notion of unexpected is not synonymous to being unwelcome.

Is your E-commerce business looking for quick, effective ways to bring back or keep that potential sale? Here are a few tactics for decreasing the probability for shopping cart abandonment:

Eliminate distractions from your checkout page to keep shoppers focused and interested

Include an option for a reminder email on the checkout page so that customers can opt in or out of emails

Create separate “Wish List” carts and actual shopping carts

Include incentives for customers to return to their shopping cart in the reminder emails that are sent out (coupons for future purchases, 5% off what is currently in their shopping cart, etc.)

At Urbansoft, we’re minds and makers of business sense and creative chops set out to connect with people in areas that matter the most, i.e. experience. Contact us now to help design and create effective sales strategies that work

 

Social Media: The After Life

We all have beliefs that differ with religion, and what happens to us after death depends on what we believe will happen, at least we don’t know if it’s true or not as we have not experienced it yet. Keeping that in mind, social media accounts have figured out a way to make things definite as to what will happen to your personal accounts on social media sites after you expire.

The After-Life at Google:

Life is sure becoming easier and easier every day in terms of technology. At Google, we have an opportunity to select the person of choice to whom we would like our personal details or messages to go to in case our account becomes inactive. This is sure a good option as I wouldn’t want my loved ones left behind to suffer for any reason. Let’s hear what Google has to say, “You can tell us what to do with your Gmail messages and data from several other Google services if your account becomes inactive for any reason….We hope that this new feature will enable you to plan your digital afterlife — in a way that protects your privacy and security — and make life easier for your loved ones after you’re gone.”

The After-Life on Facebook:

On Facebook, things are a lot different. Facebook has the option of memorializing accounts, the features being, no one is allowed to log into the account, friends and family can share on the deceased’s timeline, content from the deceased’s timeline can be seen and shared with all only on the concerned person’s friends list. This is a very thoughtful approach through which the person can live on. Thanks to Facebook which always makes things better.

After-Life at Twitter:

This would be a mix of Google and Facebook, but it’s the catch line that I love, “When your heart stops beating, you’ll keep tweeting” ;). The features include nominating an heir to your twitter account, who decides whether to keep it or not. Secondly, the app LIVESON, keeps track of the posts or feeds that the deceased user liked, and commented on, and continues to feed their timeline with the same. Well, these are a few ways that people tend to use technology to keep their deceased loved ones close to them.

MySpace:

MySpace has become almost obsolete; however, it may have been one of the first social media sites to have an “after death” option created. I stumbled upon the site “mydeathspace.com”, a site committed to memorializing deceased MySpace users, although, it is not affiliated with MySpace. To submit a death, one would simply provide the name of deceased, the cause of death, MySpace of deceased, and a link to the news article URL. It is actually a morbid little site because the way they display the names of the deceased MySpace users is by name and cause of death, for example, “Joe Smith – Died when he was stabbed 12 times in the chest.” Not a site I would personally take seriously.

Digital Assets:

A recent article in Biz Times, “Death in a digital world”, provided an interesting peek at the legal circumstances surrounding death and digital assets. In respect to accessing digital memories and assets, it “can become a complicated battle between copyrights and contractual user agreements.” One of the lawyers BizTimes interviewed, Brian Gilpin, stated “Not only can their digital assets disappear in an instant if any of those online services discontinue that person’s account, but if that person passes away, and his or her family wants access to those accounts in order to preserve those assets, they might encounter a battle between whether copyright laws super cede contractual user agreements or vice versa.” The legislation is currently being proposed in many states to have a way to legally override user agreements to gain access to those digital assets.

I believe it is very smart on the end of social media sites to set up an “after death” plan. Even if someone uses Facebook or Google+ primarily for personal life updates, every thought and photo uploaded are still considered a digital asset and there should be a way to protect or destroy them should the worst occur to the user. It would not surprise me to see more social media and networking sites following the footsteps of Google, and setting a way for users to control what happens to their digital assets in the future.

The #1 rule I follow is “Hope for the Best, Plan for the Worst & Prepare to be Surprised” 🙂

Have a Good Day!

 

 

Facebook & Marketing Technique

As we all know just advertising isn’t going to take us a long way in business. We need something to trigger a spark, something called a “review or a feedback” or most often said as “word of mouth”.

There are few examples of my own that I would like to share but are not as amazing as the examples of a person on Facebook which I noticed. Hope she doesn’t mind me using her as experiences.

The user is a regular visitor to a chiropractor who advised her to go on visits to an acupuncture clinic. Unaware of the pluses and minuses of the same, the visitor posted a request for advice on Facebook and within a few hours, she had comments and even references on the same. Well, I would say, good for her and even better for the business.

People can also share, advertisements like these in their messages as well. Now isn’t that good?

Well comparing this kind of modernism with the past will definitely give you the feeling that we are doing a lot better today than before. The older version of going about things would have been, picking up the phone and asking each and everyone on your contact list, which might be a nuisance, to both you and others as well.

 So this is a fine example on how small businesses can scale their way up the wall through Facebook. Just imagine, would you like to go to Google looking for the right option, or would you take a hands on review from your friend! Now, since a link is even shared the viewer can easily view their services on their page and make necessary arrangements if required. The next time the user thinks of acupuncture, all she’ll have to do is pick up the phone and make an appointment through the message viewed.

Well if you are a regular user of Facebook I am sure you would have experienced something like this yourself. There are a lot more examples that can be used. Below is another example of a person who visited an apple orchard. Their comments speak for themselves.

Need some evidence, just take your pictures, what kind of spa should I go to when in New York, or where can I find and English restaurant in Italy, name it and you have responses. So if simple things like these can create such a buzz, just imagine bigger things such as adverts on your page and things like that.

Let me put it this way, people spend more time talking through social media platforms such as Facebook than talking to their family at home, not the right direction to move in for cases of family bonding, but definitely useful for business.

No matter the business, big or small, all you need to do is, create and maintain a positive social media presence. Create and post ideas that are adding value to your target audience. The underlying statement is, make sure you keep your head way above the water as your competitors sure have theirs.

Hope you enjoyed your read!

Contact Urbansoft for assistance on getting ahead in your business. Read more on our Services, Products and Offer Packages here.

 

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