Pros and Cons of Social Media Marketing

Businesses are quite hard to handle in general, and frustration continues to build when the money you spend in marketing and sales doesn’t return the expected outcome. But, things do get brighter for the present generation of entrepreneurs. Yes, we have social media to depend on. There are several plus sides to using this marketing tool, however, we like to focus on the cons as well while suggesting marketing tools to our readers. To help give you a better understanding we have put together a list of pros and cons.

 Now, let’s get started!

    Pros of Social Media Marketing

  1. Increases Brand Loyalty: Social media marketing when used effectively provides a basis for your brand to occupy a strong position in the market. Thus, allowing you to increase brand loyalty. Which in turn influences the buying decision of your audience.
  2. Cost Efficient: By using social media marketing, you can utilize your budget effectively to achieve your marketing goals without exceeding the budget you have. As the social platforms are free, you can open an account and maintain the same by posting images and content to market your brand.
  3. Increase in ROI: One of the beauties of using social media channels is that it boosts the rate of conversion, therefore, allowing you to increase your ROI in abundance.
  4. Go Global: Social media is a platform where everyone spends quality time searching for one thing to another. However, when you manage the social media channels effectively, you will stand a better chance of generating loads of traffic, and even converting them into sales on a larger scale.

    Cons of Social Media Marketing

  1. Consumes Time: The task of gathering your target audience and keeping them engaged to stay loyal to you for years is not as easy, or as quick as you think. To succeed at such, you need to attain strong strategies and enough time to convert them. In addition, there’s the requirement of spending immense amount of time to interact with them, respond to their feedback, write and post blogs, images, and videos and many more to keep them glued to your page.
  2. Delay in ROI: When businesses start generating traffic, it is expected to be turned into sales by many business owners of today. And, it’s only when there are sales that there can be a ROI. This depends on how effective your marketing strategies are. It could take months or years to generate sales from Social Media. But off course, with the right team and the right strategy, years can be turned into a matter of months.
  3. It Involves Money: Social media platforms are free, but there are concealed costs involved when you want to generate quick sales conversions. For example, if you are looking to create a vigorous campaign, you might need to invest in a team of digital marketing experts, and further, to boost your campaign small compensations are expected to be paid. Investing in an expert will help you make your brand go global even more quickly than expected.

4.    Negative Feedback: Negative comments and feedback most especially when it is posted on social media by the audience can be detrimental to the company’s image. But, with good management from an expert, you can overcome or prevent that from happening. Seek Urbansoft for any assistance related to our services and products.

6 Marketing Skills Every Online Marketer Should Possess

The primary target of every marketing campaign is to entice customers and convert them; without convincing marketing skills, it makes it impossible to engage your target audience. Mastering the best marketing strategies and skills will safeguard you from facing a negative campaign. However, if you are deciding to hire marketers, ensure that they have all the marketing personas not only to generate traffic, but to convert the same into sales. Lets’ consider a few of these marketing skills.

  1. Time Management: To run every successful business one has to follow a simple plan or schedule that allows you to attain fulfilment of goals. This even includes running after customers that aren’t very prospective. Careful management of time through proper scheduling of events leading to the goal will provide fruitful results.
  2. Content Delivery Skills: You may have winning content for your product or services, but may not have the strong skills to deliver them the way it can catch your audience’s attention. To deliver your marketing content effectively, ensure that your marketing team works with a winning attitude to help deliver your stories in the most attractive way. Besides delivery skills, the platform which you choose to deliver on also plays an important role as well. Choosing the right content to be portrayed on the right kind of platform plays an enormous role in content delivery.
  3. Understanding your Customers: Understanding your customers with a complete realization of what they need and are on the lookout for will help keep them engaged to your platform and website. As this is a varied type of marketing in which you don’t see the customer face-to-face, it can be difficult to judge the persona of your customer. However, in course of time and with careful monitoring of your page visitors actions you’ll be able to alter your marketing skills accordingly. Mastering the ability to understand your audience accurately, leads to creating a good and positive experience.
  4. Exercising Patience: At times a lack of response from customers can result in frustration. There’s no need to panic here. Not all customers take to advertising right away. With prolonged exposure at equal intervals the response of customers change with time. Instead of getting upset, you might want to change deals or timings and alter you content to suit seasons or occasions. This can help your customers turn around and make an appropriate decision. By perusing patience and looking for appropriate alternatives
  5. Understanding your Brand: Only if your marketer understands your brand well they can deliver the same successfully. Ensure that the marketing team associated possess quick understanding skills, enabling them to carry the brand name successfully, even in the midst of changes in products or service strategies.

Urbansoft’s Social Media Marketing service uses strategies that are designed to help clients keep they customers engaged across various platforms. Contact us today!

Why Give Importance to Online Marketing?

Online marketing includes SEO, SEM, Email Marketing, Content Marketing and Social Media Marketing. The lives of many brands has changed for the better as a result of digital marketing. This is as it happens to be the fastest way to get a hold of a desired customer. Below are some reasons why you shouldn’t take your eye off digital marketing.

  • Online Marketing is Inexpensive: Online marketing helps you breathe life into your pockets. If you have tried marketing a product through a retail outlet and then probably online, you’d see the difference in the money spent. While hitting the market at a physical retail outlet the costs implied for that of property maintenance and rental is by no way low-priced in comparison with online marketing. Besides this, there’s the pressing situation in which you have to stock up the shelves and windows of the store with the product to meet a positive shopping experience for your customer. Using online marketing you can lower your inventory costs, and allows you to order stock in line with demand, instead of ordering it in anticipation of demand.
  • Online Marketing Offers a Customized Advertising Approach: Online marketing helps you personalize offers based on customer requirement gathered through their online shopping history. This results in better conversion ratios as they are targeted offers placed on customer interests. This information can be gathered by careful study of the webpages visited and product information collected by potential customers. Besides this, there’s another trick up your sleeve that you can put to use, i.e, cross-selling campaigns. Using cross-selling campaigns planned based on information collected from tracking webpage visits, you hit the nail on the head where customer engagement is concerned. This results in a BINGO! as your customer is cornered into buying the item on sale. Why struggle to make a sale, while you can lure customers and influence them to buy from you. (I wish I had an ‘EVIL SMILEY’ to put here ;))
  • Helps Reach More People: With the invent of the Internet and other technological gizmos, the aspect of time and location has definitely diminished. With online marketing, there are no barriers in relation to distance and time. Who needs to go local when you can go global? Now sell products and services in local areas and beyond through Online Marketing. With this widespread reach, you get to market to a wider audience within the country and abroad.

If you are looking for experts who can make the above happen, Urbansoft works with a team of Digital Marketers who specialize in SEO Services, Email Marketing, Content Marketing, and Social Media Marketing. Contact us today!

5 Reasons you Need Blog Marketing

Blog or content marketing is one important factor no one can avoid if you are talking about digital marketing. Writing and updating blogs constantly keep your audience informed, helps attract new customers, and retain them as well. The more effective and exceptional your blogs are, the more success you achieve in terms of gathering customers. If you haven’t employed a blog marketing expert yet, here are 6 reasons for you to get started!

  1. Blogs Marketing is Cost-Effective: Social media platforms are free to be used by everyone. If you’re an expert in writing blogs, you are good to go. Your ability to strategize blogs to achieve recognition by your target audience is equally significant. All these activities are economical and easy to run if you have the right helping hand. It’s like having an expert to manage and maintain your online activities.
  2. Opportunity to prove your Expertise: Every potential client likes to see proof of expertise or required skill before entrusting their project to any company. A blog is the best way to express and showcase what you got. You can’t be hiding your skills, brand, values and expect your audience to run after you. That doesn’t happen anymore, only if you are the only one in the market. Therefore, tell the world what you do in order to keep them engaged in your service at all times.
  3. Create Trust & Credibility: It’s only when your clients have trust in the product or services you provide that your business can progress. Creating trust is one step you should never undermine if you want your clients to build trust in your brand. Content marketing is the best ways to create trust in your clients ASAP. When your content meets the demands of your customers, they are automatically triggered to act in favour of your business.
  4. Acts as a Backbone to SEO: If you have a website or web page you want searchers to locate, blogs will help you. It’s the main reason why Google considers business and make them easily visible to its users. If your website or business is not on the first page of Google, you are missing out. You must take the effort to write fresh blogs regularly, strategies them, and optimize the same with the most searchable keywords for search engines.
  5. Increases Conversion Rate: When you maintain digital activities without let up, you stand the chance of generating loads of traffic and converting them to sales. When people read your post, they collect information to serve their purpose while you use the opportunity to expose your professional skill at the very same time. This in turn boosts your brand image.

At Urbansoft, our Digital Marketing Services include SEO services, SEM services, Social Media Management, Email Marketing & Content Marketing, and Social Media Marketing. Contact us now!

5 Roles in Content Development

In the world of content marketing, there are several roles to bear in mind to create perfect content.  A business that doesn’t have a proper content development structure may result in a weak content production, in turn affecting business outputs. On the other hand, by knowing who is liable for each task during the process of development, happens to be the mainstay for creating strong and resourceful content. Whether you are looking to share your content development responsibilities or not; understanding each role will give you an idea of the standardized process included while constructing engaging content. Let’s consider them in order.

  1. Idea Contribution: An idea makes way to a beginning. A strong idea will keep your mind flowing on the path to content success. But without a good idea relating to the topic you want to create, thoughts can wander and keep you pondering. Idea contributors usually never run out of content concepts, since they have clear and logical knowledge on the same. They possess skills and strategies that could provide you with tips to carry on.

Tips to generate good content ideas:

  • Decide on the topic.
  • Read other related articles.
  • Understand your readers.
  • Don’t capitalize on keywords.
  • Understand your product or service.
  • Revise your ideas, and make the needed adjustments.
  1. Content Creation: After gathering the ideal idea, it’s followed by writing. For your write-up to be read and for it to create an engagement with your customers, keep them in your mind while you write. Adopt different content tactics and ensure you know how to integrate each strategy into your piece as you play along with your writing skills. Don’t edit while writing, to avoid losing track of the idea at hand.
  2. Content Editing: The next step is removing the unwanted data and keeping the required. Take caution to avoid removing relevant information. A content editor demands the responsibility of correcting the story created by the content writer before it is published for readers view.
  3. Audience Management: This role’s focus is on monitoring the journey of your target audience. It also involves identifying the platform to reach the target customer and making the choice of time to feed the audience with that information. In some firms, these roles are usually carried out by a professional ‘call director’ of the audience. He /she ensures that the content is created in a way that the audience would recognize it to be appealing. In addition to this, if there are any changes in the market demand, content is altered to meet the requests of the industry.
  4. SEO Strategy: For where there are SEO strategists, content must be found. They are responsible for providing the exact keywords to apprize your content. Furthermore, they ensure that the content is optimized for search engines to enable it to achieve proper ranking.

Urbansoft’s team, works through conversing, connecting, collaborating and creating. We create holistic strategies that are catered to suit each platform. Using Social+ technology we identify new audiences and opportunities. We increase engagement opportunities between your business and your audience. We track emotional sentiments and develop foundational insights to increase social media engagement efforts. We are here to help you! Contact us now.

5 Ways Digital Marketing Can Change your Brand Image

Did you know that digital marketing is the unsurpassed market to explore your stories and transform your business? Are you thinking of transforming your business using digital marketing? Now is the time to stop thinking, and take action. In today’s article, we have developed some tips to help you transform your business to bear more good fruits.

  1. Know Your Clients: Before creating your marketing program, know your customers. Knowing them involves grasping in details of their personas, and their market demand. You could conduct a market research to identify those buying their related brand, to identify their market journey. For example, where they buy, what they buy, how much they, etc. These will help you to strategize market tactics that reach their heart.
  2. Deliver Expected Experience: What a bad experience when your customers get opposite of what they are expecting. The experience can cause credible brand damage (This could be as good as BRAIN DAMAGE.. Because, you are never getting out of that… ;)). Deliver exactly what your audience is looking for, and satisfy their needs in terms of quality, communication, maintenance and management post-service requirements, etc.
  3. Get Feedback: It’s wise to hear from the horses’ mouth. Hearing directly from the customers will give you the exact answer to your question….WHAT DO MY CUSTOMERS NEED? Finding the answer is like finding the secret in the stars. You can interview them or conduct a survey on what they expect from your service.  Also, encourage customers to provide suggestions on how you can serve them better. Do a strict follow up on all they demands and make sure it gets carried out.
  4. Use Appropriate Selling Techniques: A good customer experience depends on the type of marketing techniques you integrate to deliver your brand. To make this point clear to understand, you must select suitable updated methods. You could use practices that can easily represent your business while influencing your customers. For example, use: quality content, SEO, analytics, Google Ad words, and take assistance from an expert marketing team that could help transform the life of your brand.
  5. Measure your Effort: Marketing consistently without knowing the level of your success can be compared to working with your eyes closed. Nonetheless, measuring your marketing efforts will enable you to identify your sales conversion level, areas to improve on, to help streamline your digital marketing campaign, and to help increase your methodological experience.

When you have website traffic and it isn’t converting to sales, there is need to analyse your overall business activities. Urbansoft works to benefit as many business owners in SEO as effectively as possible. We have grown step-by-step into an established SEO provider by helping small and big business owners achieve their goals. Don’t shilly-shally to seek our expert advice. Contact us now!

6 Digital Marketing Channels to Widen your Business

On considering how to develop your business using Digital Marketing, it’s important to reflect on how much you have explored marketing channels, and how well you have put them to use in generating sales. Though this could be stressful, you could choose the right one that suits your business best by strategizing a plan based on your specific needs. Putting to use Digital Marketing channels without expert advice would affect your branding efficiency. Browsing through channels below and effectively applying them with Urbansoft’s expert advice will help you achieve best results.

  1. Google Ad-Words: It’s an online platform where you can select suitable advertising keywords that are most searchable in Google’s search engine. When you use channels such as these fittingly, the people looking for services related to your business will identify you amongst many such, quickly. If you don’t work at optimizing your keywords well, Google might not consider your business relevant.
  2. Email Marketing: Most marketers do not enjoy using email marketing as a business development tool, as the results achieved through the same are not up to their expectation. Though the fact of returns, bounce rates, and the lack of replies are on the higher end, emails that are written with spark and flair do entice customers to an extent. The key here is to identify and write emails that suit your customer needs.
  3. Affiliate Marketing: Affiliate marketing is done by promoting another company’s brand; by doing so, you get to promote your own business free of cost. You can effectively use channels such as these to advertise your business by affiliating your website with other sites. Most particularly when you don’t have enough resources for a campaign.
  4. Social Media: As quick results are achieved through of this channel, Urbansoft can say that social media is the king of all digital marketing channels. When you market in the right way on the same, you stand a better chance of generating a huge amount of visitors to your page and website, just by carrying out a single campaign. The success of this program rests on the fact that the platform is where everybody spends most of their time searching for one thing or the other.
  5. Banner Ads: Although banner marketing is an old strategy, it is still effective today. What is banner marketing? When you attract traffic by the way of linking your website to a site of an advertiser. By doing this, you will be able to generate visitors to your site from the host site.
  6. Search Engine Marketing (SEM): Using SEM as a tool you could create a wider visibility for your audience. How? There are many search platforms available to help you reach out to seekers. Using SEO that goes hand-in-hand with SEM is the key to achieving success via such channels.

Hope tools such as these help you reach the top in ranking platforms. If your business isn’t on the first page of search results, you are actually missing out. At Urbansoft, we strive to redefine the experience of digital marketing to achieve our client’s objectives beyond their expectation. Contact now for assistance!

5 Social Media Mistakes & How to Avoid Them

As technology advances so do social media methods.  As of today, some firms still dwell on outdated techniques making them lose track of their audience pathway. One thing you must bear in mind is that if you keep on using an outdated strategy to attract your audience it would result in failure, further jeopardizing your extensive efforts in building your brand. Today, we have identified 6 errors you can prevent while leveraging your brand on any social platform.

  1. Lack of Proper SMM Planning: If you fail to plan, you have planned to fail. Lack of planning will result in a waste of usage of resources. It takes a matter of time and right skills to identify the right strategy for your business; but the implementation is on another level and may not be that easy if you don’t have expert knowledge on the same. Lack of proper preparation will result in making a huge mistake that may ruin your business credibility on the whole.

Tip: Don’t just hop into a strategy without sufficient knowledge on using it effectively and efficiently. Plan well based on your objectives, considering the current market scenarios for your brand.   You could use an experienced marketing strategist to give you guidelines to plan.

  1. Regular Maintenance of Social Media Platforms: Assume you buy a car, and you don’t maintain it consistently, what will happen to it? It will soon be worn out, isn’t it? That is similar to your social platform elements.

Tip: You must keep it attractive for your visitors on a daily basis to prevent customers from falling out of interest.

  1. Overlooking Re-branding: You may be posting quality content, videos or images about your brand. The question here is, how attractive is your core brand? Do they represent what you convey? Or is it just for camouflage? You best know the answer.

Tip: Always redesign your products or services to give it a fresh and unique appearance for your customers.

  1. Over-Padding of Social Media Platforms: The choice of ingredients determine the taste of the food, but too much of the same could result in a mess. Likewise, posting social media elements are essential to keep it inviting, which includes content, images, events, videos, infographics etc. But, when they are being over-stuffed, your main goals may get lost in the clatter.

Tip: Endeavour to post what is suitable to your customer in a balanced style. Be constantly aware of what you post. Post only relevant elements that create benevolent impressions in the hearts of your visitors. Your main goal is to achieve out-and-out branding.

  1. Same Content on All Platforms: All customers perceive things in different ways, even an identical customer. Your goal is not to engage one or two members in your audience, but, to engage tons of them. However, posting the same content all the time across different social media platforms will reduce visitor interest.

Tip: Distribute diverse élite content on all platforms to meet your varied customer needs.  Do upgrade your content when you make a change or an alteration to your existing brand.

How to Position your Brand in a Competitive Market?

Brand positioning is the spine of every successful product. Your brand happiness lies on how it’s presented in the eyes of your target customers. Just a few changes on your brand strategy can help you reach the topmost position in the world market. However, this isn’t magic.

Proper positioning your brand can create and build brand value, and enhance the likelihood of transforming your prospects into long-lasting customers.  Today, we will be explaining 5 vital means to position your brand in a competitive market world.

What exactly is Brand Positioning?

For a common understanding, brand positioning simply means the technique applied to make your existing brand conquer a distinctive position in the minds of your target customers.

  1. Be Focused & Committed: Since today’s market is very competitive, you will come across many obstacles on your way while you position your product. Don’t lose focus. Concentrate on the outcome and not the challenges. Running a plan on commitment will help you to handle the ups and downs you face in the market, and help you coordinate properly. Don’t give-in until your brand becomes the boom of the market.
  2. Lay a Solid Foundation: This is the first step you need to put into action.  Search the market for an existing gap that requires to be filled.  Then create an effective marketing strategy that makes you noticeable in the market. Apply and measure the effectiveness of the developed strategy.   Don’t forget to keep the attention of your customers on the core product and its features. Your strategy must focus on what your target audience really demands as it is of primary importance.
  3. Communicate with the People: Communication is the easiest way to get the information you really need to explore the market. You can meet up with potential customers for information of what they expect. Listen and observe them carefully. Or, try to get in touch with experts who can share outstanding ideas in branding. Ask them for ways to help position your brand in both related and unrelated categories. This will help you position your brand in the way your target audience wants it to.
  4. Scrutinize Collected Info: After collecting info, list them out in a sheet. Then analyze and select useful authentic information and incorporate them into your strategy for positioning. You may require a brand professional to assist you in making the best selection of the information gathered.
  5. Get Familiar with the Target Market: How well do you know your market, your target audience, and your competitors? In-depth knowledge is essential to identify an existing price, and value proposition to win the market. You can seek a marketer’s assistance, who knows the ins and outs of the market to provide you with the best tips.  Based on your competitor’s pricing, enter the market with a lower price. This can help make a unique difference.

Your brand position is the most important investment your business depends on, to get an edge over the market. Hence, look for opportunities that help make hay while the sun shines!

How to Achieve Success Using Social Media Promotions?

Considering the significance of social media, many organizations now employ this platform for promoting their brand online. There are still a few firms who have adopted the same, but have failed despite the amount of money invested, efforts put in, and time. Today, we are going to look at 6 easy ways to increase the impact and results achieved through an advertising promotion.

1. Fish-Out Your Target Consumers: Fish-out those interested in your brand before hitting the market. Why? Do this, and you’ll be able to identify the exact interest of your audience. Start by putting yourself in your prospect’s shoes.

Consider This: When you to make up your mind to purchase a certain brand, there are definitely a few things that might get your attention and influence you. Try the same on your target audience. Use a guided strategy that helps your brand influence their buying decision.

2. Use an Attractive Ad Theme: Your advertising theme is a leading part of your promotion. It’s a message that promotes brand awareness. When your marketing theme is awesome, it forms a central idea to activate your customer’s desires to your favor. Therefore, you need to identify a compelling theme for your marketing brand promotion.

3. Make it Simple: Simplicity is the key irrespective of how effective and valuable your marketing promotion is. If you present your branding style in the way that a layman can understand, you will be able to achieve more sales. So, ensure that you make it easy and simple for people to see the need to engage.

4. Incorporate Rewards in a Promotion: A reward is a vigorous context of a marketing technique through which you can out-smart your competitors. With a valuable reward along with valuable content on your social media page, you can be sure that your brand will win.

5. Provide a Unique Design: When you have an effective brand strategy, it gives you an edge over your competitors, helping you increase your chances of building and maintaining strong products or services in the market. Your graphic designs and your photography must indicate its worthiness. It should be catchy to the eyes and impact the hearts and minds of your audience. Always endeavor to keep your design appealing, simple and easy; helping promote a passionate bond with your customers.

6. Take Advantage of Seasons: Instead of promoting your brand at your convenient time, why not find out the most seasonal periods that your audience wait for to make a purchase. Most customers actually save money and wait for particular seasons to get the best offers. You need to take advantage of those periods to explore the market and identify loopholes that help build both your business and your customer’s loyalty. Pay more attention to social media platforms during these periods, because that’s where most customer’s hopes lie.

Social media campaigns are like a game of chess. When played well you end up with positive outcomes.  Therefore, play well to gain well.

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