Redesign of your Website & Why?

With multiple changes in the market’s demand, it’s vital for every website to stay up to date on the latest trends. When considering the present site you use, think about the roles that the current design plays while guiding and sharing of information to each of your visitors.

Do they engage or bore them? Well, designing an all-in-one solution that meets your visitors’ specific expectations at all times is the key to a successful business page and web design.

 When Does Your Site Need Redesign?

If your website fails to meet your marketing needs. Or you want to add to the site’s ambiance, new functions, user experience, or add to the design look; it’s the perfect moment to act to redesign the same.

The process of designing a site varies from one designer to the other, this depends on the nature of the redesign project you’re working on. To redesign your site successfully and on time, here are a few factors to take into consideration.

  • Research & Set Expectations:

Although the designing agency needs research to revamp your website, you need to conduct research too so as to deliver your expectations in a well and understandable manner to the designer. Having a few lists from your side to guide the designer is a good idea. This will present the direction you’re heading to, and exposure on how your site will look like after redesigning.

  • Consider the Necessities:

Using the review report sheet, decide what stays and what needsto be replaced. For example, all the inventory content or images on your site may not require changes.  Double check the outdated content or images that need up-to-the-minute market demand and do the needful.

  • Plan your Budget:

To get the best website redesign within your budget, first, estimate the costs of designing the project in alignment with your budget.  With the help of an experienced web designer, create a budget to estimate the costs of redesign prior to embarking on the same. This helps you to minimize the redesigning cost as well as helps to maximize the advantages of the same.

  • Update Content:

To ensure that your website gets a look that your visitors desire, update all the outdated content describing your product and services to what customers are currently looking for.  It isn’t necessary to go overboard in the design work, but it’s important to develop engaging and relevant content to attain sufficient organic leads and conversions in the process.

  • Optimize for SEO:

A high-quality SEO strategy makes content sound and attractive to read. Begin by optimizing content during the creation to ensure the same is audience-centric. Optimizing your site for SEO will help you position it at the most critical SERPs, making it easily visible to everyone in your market niche.  For help, consult an experienced SEO professional.

  • Add New Blogs:

New blogs give your site a professional look. Remember, readers expect to see a new write-up on each visit to your site. Above-mentioned advances people to regularly visit your site as they are sure to get something new. In addition, add colorful images portraying your blogs.

At Urbansoft, we create search engine friendly site designs that do not drown you in the sea of your competitors. Using unique SEO skills we make sure your sites rank and surface the top of search engine. Being custom designed that are also responsive, we additionally incorporate sophisticated designing proficiency in discussion with our team of SEO experts. Support through design and development, we provide planned strategies that improve your SEO and branding, helping you set your website on the path to success. Contact us for further details.

 

Step-By-Step Guidelines to Achieve Success in Digital Marketing

More than 10 years ago, marketing had evolved due to the explosive progression in digital marketing technology. Lately, there’s expansion in relevancy of online media channels that pop multiple online opportunities for the digital marketing market. It’s no phenomena that there’s more demand for digital marketing experts like never before.  Notice that over 170 million people worldwide use social media frequently making it a place to boost your social ROI. To make digital marketing easier to explore, here are step-by-step guides that help you how to best put that to use.

But before that, let’s learn more about digital marketing.

For your accurate understanding, digital marketing is the use of digital media to influence users to engage and buy your products and services. Digital marketing comprises of Search Engine Optimization, Content Marketing, Search Engine Marketing, Email Marketing, Social Media Management, Social Media Marketing, Affiliate Marketing, and Pay-Per-Click Advertising.

So, let’s begin!

   1.Know your Requirement:

To start off with digital marketing, carefully determine your wants and needs. Start off with a plan that defines and states clearly what your marketing objectives and goals are.  Some questions should include what is the nature of your business?  On which platforms are your target customers? And so on. Bear in mind that your objectives must harmonize with your overall mission, or you could get lost in the process. If you’re working with a digital marketing team, see that they follow your specifically designed management structure to achieve proper branding.

   2.Know your Digital Metrics:

If you have well-planned business objectives, effectual digital strategies and good experience in the digital marketing application will help you progress in making sales. Your 3 major digital metrics should be profit, traffic, and conversions, in order of precedence, while the rest follow. Knowing and measuring your digital metrics will help you stay focused.

 3.Set & Measure Your KPIs:

Assessing your analytics is absolutely crucial to optimize your metrics and watch your profits surge. The key indicators to determine your endeavors are, the number of visitors to your site, ad (click-through rate), number of new leads, website bounce rate, email subscriber list size, and email open rate. These will help you to distinguish your digital marketing strategies’ past success and failure to identify the areas of focus.

How to Analyse KPIs: 

  • Decide the time period to analyze.
  • Set your Google Analytics calendar to match the time frame.
  • Identify the best tools to measure your efforts accurately.
  • Analyze your competitors’ marketing strategies and compare them with yours. 

   4. Learn From Your Mistakes:

In the course of maintaining your customers’ concentration, staying ahead competitions, and learning the appropriate technologies to assist your efforts, you may strike many mistakes and opportunities. Remember, mistakes are incredible means to learn. Nevertheless, be extra careful to avoid big mistakes as the same are often expensive.

To avoid errors in marketing, adhere to the following advice:

  • Never post content without a purpose
  • Stop spending too much on one strategy
  • Choose powerful influencers
  • Seek an expert assistant when stuck in the middle of nowhere.

For nearly a decade, Urbansoft has been supporting many clients with brand experiences that have made them go global. We work with a team of 50+ designers, marketing gurus, coders, and project managers who work with the right technology proven algorithmic methods, and the best creative strategies to get you fast results. Contact us now!

 

How to Increase your Followers on Instagram?

Instagram, a platform that started out as a fun app for kids has overturned the marketing worlds in areas of branding for firms. It has turned itself into a serious contributor in content marketing, brand building, and also as a social networking tool; with the present population of more than 200 million active users who more than 60 million images and nearly 1.6 billion likes per day. Now, those aren’t just numbers, but is a recognition to any firm or individual who’s looking to reach for the stars. An additional fact confirms that all networking platforms average a 0.1% engagement rate in comparison with Instagram that has a 58 times higher engagement rate than that of Facebook. Now that Instagram has got many of our heads turning, we at Urbansoft would like to share a few ideas on how to increase followers on your Instagram page the right way.

 

Create & Promote Dedicated Hashtags:

Most companies do create hashtags that are specific to a particular product, promotion or brand by itself. By spreading the word through a hashtag created, that in itself brings you the branding and followers that you need.

How could this be done? Create a hashtag and make sure it gets in the public eye. You could mention it on the radio, a TV program or ad that is trying to promote your product or brand, add the same to your online profiles, emails and even to business cards or invitations. There’s no point in creating a dedicated hashtag if no one is going to share it, and expecting that people will find it and promote it on their own will only end up in disappointment.

Create Exciting Tags:

We all know that you are trying to build a name in the business, but rather sticking to the same old formats that will only get you views and no followers; take a risk and create something funny that will have people talking about you. Word of mouth is also something that you need to touch on while trying to build a presence on a platform. So don’t hesitate to mix and match what you have with something that could turn heads. My way is creating something funny in between posts, because nothing beats a good giggle.

Participation in the Crowd:

Instagram is one of the nosiest and crowded platforms for social networking. You could miss a lot with just a blink of an eye. But that’s what makes it special. It’s also a place when many people could get to know you all at the same time. But what makes you more prominent in a crowd is participation. Just a word or two shared on posts that are relevant to you, or even use of relevant hashtags in your posts that are trending could help your head bounce above the water.

Adopt Influencer Marketing:

Some people might just consider it as getting in the way, but I call it ‘influencer marketing’. Find out who or what influences the people whom you want to connect to. Then become a part of their conversations or posts to help your target audience identify you and your presence in the market. While you do this, always make sure you are building a relationship with the influencer while painting a positive picture for yourself in the eyes of your onlookers. (Sneaky, but good! ;))

This is just a tip of the iceberg and we would love to share more insights on how you could get your platforms to perform to their best. But for now, we’ll just leave you with that. For services related to Social Media Marketing do not hesitate to give Urbansoft a call.

 

 

Social Media & its Lessons Learned

When you run a social media platform most of the content posted and time schedule followed goes on an experimental basis. At least, this is what happens when you are trying a platform or product for the very first time. After all, such experimentation is complete, and on understanding your audience better, it makes it easier to achieve better recognition on any social media platform. At Urbansoft we have done the same using various platforms and products in the industry, though it was a tedious process, and resources and money spent, we could now confidently say that we have been able to break the code. Listing out just a few of our lessons learned, we have the blog below.

 

Facebook Posts Run On Audience Likes & Not MONEY:

Most people believe that the more you spend the more you can achieve. Unlike that, Facebook plays fair and your product or service meets better chances not based on the money you spend, but the way you are able to attract your customers to the post. This would include quality of content based on the likings of your target audience. The next aspect would be considering the time at which your target audience is available making it visible for more views.

Equation: Content to Audience Liking = More Views + Likes (Money spent is not of the matter here)

Audience Engagement & Retention:

Have you ever wondered why your videos have not been watched more than 10 seconds? Well, you could either make it or break it within the first 3-7 seconds. If you want to increase your video’s average watch time, you might want to re-think your content strategy. To keep your customer engaged and watching till the end, you will have to optimize the first 3 seconds of your video. This would include tuning into the customer’s interest and conveying your major ideas within those first three seconds followed by repeating the same elaborately in the later part of the video. Makes sense?

Equation: Optimized Content in First 7 Seconds = Increased Watch Time

Recognition:

Have you ever felt connected to a particular video or quote that you have read on a social platform? Yes, it has happened at least once in your lifetime. Well, when this happens most individuals are moved to share the same post or even comment on the same when they see a little of them in the same. Similarly, videos or posts that impart a personal touch to a particular group of people, it moves that particular section of your audience to react or respond to the same. For example, An video on best marketing skills could move a group of marketing individuals in your audience to re-share the content or even start a discussion in your comments section. The strategy used here is to increase your audience engagement.

Equation: Connecting with your audience = Increased Post Engagement

Timing:

At most times your posts seem to perform well when you have your audience and you’re posting schedules figured out, but, there are times when your current posting strategy might fail temporarily. Yes, when there’s a global event crisis, talk of the town news, or a particular holiday season on; don’t expect your post to function to the optimal. The best way to get around this in that particular hour would be to place an offer in relation to the season in concern or to boost a post about a product price drop or event conducted.

Equation: Altered Audience Attention = Decreased Engagement

Native Vs Non- Native Content:

 As per theory, it states that native content works best for platforms when compared to non-native. This could be debatable though when certain firms service companies globally. But, most case scenarios, prove that native content causes increased customer engagement, which is clearly what we are looking for.

These are just a few aspects that we got to consider in our social media routine and management of personal and client-based platforms. If there is more that you’d like to share with us, please feel free to comment below. If you are looking for assistance in maintaining your social media platforms please give us a call.

 

Marketing ROI & Ways to Increase Them

There are often talks on marketing strategies and the Return on Investment involved on the various platforms. But, there’s always a confusion in the later. One simple example was about a person from Cincinnati. Yes, a very famous story that I am about to repeat. So there was a guy in Cincinnati who used to carry around a card with details of the platforms he used for his business and the ROI that was achieved. So, whenever a marketing personal approached him with a new strategy about a growing platform, he would quickly reference his dog eared card and cross check the ROI (ever changing) on the same. This is just an example of the mistakes most business pros do when checking out other options. It is very clear that ROI on platforms change from time to time and cannot be determined with a card that has been written ages ago.

Taking a few factors into consideration Urbansoft has put together a few aspects to consider while analysing your ROI.

Identify the Purchase Path:

When a product is about to go live, a very obvious strategy that all apply is to go with a bang into the industry with content that spreads word on the product. Though this is the right way to go about it, there are a certain things that you might want to look up on before you dive in head on. This will involve a lot of detective work in identifying the basic path of a customer that leads to a purchase. Firstly, the customer views your product as an advert on television or on a platform and decides to look it up a bit, then searching through search engines and reviewing people’s comments he decides to purchase a product. So it all comes down to a driving ad that will help give your customers the needed push. Catering to that again would involve sharing a lot of comments and teasers on the product months before you even go live. You might also want to screen out the best performing ones and focus on that pattern of advertising when you plan on striking the market full swing.

Identifying the Target:

Every group of individuals have a different way of viewing things. A simple example is a mommy group and a teenager group. Understanding your target and focusing your ad in that direction also, including keen identification of the platforms they use would help you get the message across a lot easier and quicker.

Another aspect to consider is identifying the group that matters. A product that is in use by all might not be attractive to all groups. For example: Group A might provide a ROI of $8 while group B $1. By identifying your primary audience and focusing on selling your product to them, will help you achieve ROI as quickly as possible when the product hits the market.

Reach & Frequency:

This involves calculating the frequency at which the ad runs on every platform, the reach that it receives and customer reactions. The interest of your target audience is bound to shoot up when they view your ad for the first time, and slowly diminishes when seen periodically. Keeping this in mind you might want to space out your ad to keep your customers intrigued.

Working Out the Price:

ROI is calculated as the money spent on the advert to the income received. If you manage to cut down on the cost you spend on the ad, you will be able to see a higher ROI. There are several ways to work around this. Try working out deals with the channels you decide to use, a TV program or a particular Television channel. I have always found that working out a deal at the beginning of the year makes a difference. There are always ways to get things done.

Identifying the Right Channel:

Based on an article in the New York Times, a consumer is subjected to more than 10,000 paid ads on a daily basis. So it’s left up to the consumer to choose what is necessary to him. The key here is understanding your customer’s needs and catering to them to increase sales, identifying lost costs platforms to increase ROI and right purchase channels to help your customer complete the sale.

I hope you enjoyed your read. If you are looking for any assistance on digital marketing and branding, please don’t hesitate to give Urbansoft a call. Please visit us at urbanoft.co.

 

Tips to Influence a Buyer’s Purchasing Decision

 The success of a product and service is dependent on a customer’s perception of the same. As multiple alternatives in today’s market keep buyers perplexed on the right decision, it could be a challenge when it comes to distinguishing one brand from another. Social media today appears to be the only hope left to keep customers engaged.

The bottom line is that everything about your brand, while incorporated successfully influences the buyer’s decision. If you are looking to hit the nail on the head, it’s high time you get smarter and learn what really works to engage your target customers. The infographic below was generated by Urbansoft to give you a heads up on the same.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

How to Build Your Business with Facebook Ads?

Did you know that Facebook is now viewed as the most populated platform? China is no longer the country with the largest population. Based on the world 2018 market statistics, it’s estimated that more than 2.20 billion people are active on Facebook on a monthly basis, with an increase of 13% each month. Doesn’t that identify it as the world largest market where all kinds of businesses can explore and reach their target audience?  Urbansoft has a few tips to help you avoid flying blind with no distinct idea of where to start before you spend any money on Facebook ads.

 

  • Build Your Brand:

Your brand identifies your product, your core business, and your business’s name. Your brand can be identified by sharing content in the form of blogs, reports, eBooks, newsletters, product demonstrations, news, images, videos and product reviews. These enable you to broaden your fishing nets and create an awareness that makes your brand stand out.

  • Determine New Visitors:

Identify and follow up with new visitors that are most likely to be interested in your brand. Facebook has tons of people than other platforms, from which you could easily distinguish your target customers and showcase your valuable products. Ensure to track your facebook profile visitors, to keep score on who is a visit as a viewer or as a potential buyer.

  • Retarget Website Visitors.

 Install a Facebook pixel on your website. Using that, track and target people who have recently visited your site. Retargeting is an effective strategy if you put into practice an effectively optimized strategy. In addition, build a custom audience to get the best out of your videos, or content shared on your Facebook page. Utilize this advantage to showcase your campaigns, and promote your products or services well.

  • Provide Freebies:

Your content marketing could be in the form of coupons, videos, blogs, checklist etc. You could create content that reflects as fun for your visitors. This helps to warm up cold customers and keep your business distinguished from your competitors. Try to create content that educates and influences your audience on their very first visit.

  • Convert your Visitors:

 Many companies have a huge number of likes and followers, but find it difficult to convert them into sales. However, this process can be made simple. If you adopt the right conversion technique, customers would be drawn to you like a moth to a lamp. To aid in better involvement from customers, retargeting is an excellent tool. It could convert existing visitors into buyers, and help you find new ones too.

  • Determine Your ROI:

 Investing resources in marketing is of prime importance, and increasing your ROI to meet those needs is equally important to keep your business well nurtured. The best way to set an appropriate budget without going overboard would be to measure the benefits accruing to your business from time to time.  Cost per thousand, frequency, positive feedback, click-through rate, are some metrics you can use to measure your investment’s effectiveness.

To bring success to your brand, finding new customers and increases sales for your products and services by marketing on platforms such as Facebook becomes crucial. We suggest you get an experienced marketing team that understands these marketing tools and possesses the know-how to help your business grow.

We at Urbansoft specialize in digital marketing, web development, mobile application development, product development, IT resource deployment and lot more. We work with a team of experts who lead the industry at the forefront with proven results in the areas of Internet business solutions and technologies. If you are looking for any kind of assistance, Contact us now!

 

5 Tips that Improve Sales Conversions

One of the principal hurdles many marketers face today is being able to anticipate how customers will act when encountered by information about their product and services. Hence, making it complex to utilize a specific sales strategy effectively. Anyhow, being logical and proficient in marketing can help you think beyond the market box and understand ways to control every sort of consumer at any point in time either physically or online. Whether your sales are declining and you want to get it back on track, or you wish to move your sales performance to the apex; the facts below point out ideas to help you achieve your target.

 

  • Understand Customers Individually:

There are 3 types of buyers to reflect on, they are, the tightwads, the spenders, and the spendthrifts. All of these 3 have different views on the shopping experience completely. Identifying their specific characteristic will help you create a solution to keeping them engaged.

  • Identifying Core Values of Businesses:

You are more likely to change a customer’s decision to buy a product if they share a value with you. By exploring your potential customer’s website site, you can get an idea on their current expectation. Use that as a means to attract them.

  • Use Selling Strategies:

Certain persuasive words facilitate customers to make a purchase even when the need isn’t there. This includes terms such as, free, new, and instantly. A referral program that can encourage your existing customers to suggest your business to their friends is an excellent idea. With a promise of discounts, your customers will happily refer others. Another strategy could involve pricing competitively.

  • Make a Difference:

The fastest way to get customers and to draw in fresh attention to your brand, is to stand for something new that your competitor doesn’t have. A survey by Corporate Executive Board, USA indicates that 64% of customers have a strong relationship with a company as a result of shared value.

  • Content Strategy:

Without content, it’s impossible to educate and spread your brand stories to your potential customers. Create attractive content that builds brand trust and deliver them at the right time when your visitors are online. Do not forget to use the right keywords optimize your content on all platforms.

What more can you do?

• Make a collective effort
• Improve your CRM
• Chose the right selling platforms
• Show that quality matters
• Utilize reciprocity
• Use content or words that please customers
• Showcase your social proof
• Go Viral

Urbansoft works with clients in generating and building brand recognition via online services including Web Marketing, Social Media Marketing, Content Marketing, SEO and Mobile App development as well. Contact us for assistance TODAY!

 

How to Design a Landing Page that Turns Visitors into Customers?

When it comes to promotions and managing them, a landing page plays an important role. This is a well-known fact, as a landing page is a feature that supports every e-commerce firm who is looking to increase its online sale conversion rate. To make this possible, optimizing your e-commerce product page or web homepage plays an important role, and it falls in the category of foremost importance if you are looking to make a sale. This involves designing a landing page that is appealing at the very first sight. However, there are a few procedures involved. When you create or design the same, the landing page shouldn’t be designed only to generate traffic, but to convert visitors into potential customers. Meaning, your pages need to be crisper, more convincing, and with a clear call to action (CTA) in place.

• Meta Titles and URLs:
As much as it’s possible, make your Meta titles and URL content standard, to influence people to read further by using keywords that can fall at the top of the search engines. Using an SEO optimizer, describe your titles in a way it’ll captivate your audience’s interest.

• Contact Buttons:

Contact buttons play the role of call-to-action. This is important which gets the visitor to the next page or to buy a product. So, make sure that they are placed up front and centre and are denoted in bright flashy colours to draw the attention of the customer. This also includes your email address, phone no, buy now button, and direction to take action to others platforms of your business.

• Benefits:

Don’t forget to frontline your brand’s benefits. This is one of the keys in attracting your customers. Especially in ads, create text content or a description of the same that details your headline. This will make your ad more wholesome and helpful for the client to learn more about your product or service.

• Strategize your Ads:

Place offers and limits on the ads to make your customers jump at the opportunity. Bring on discounts and limit the period of time to the offer provided to see immediate purchases and instant results to an ad. Phrases such as, offers ends soon, limited stock and such creates the urgency to make a purchase.

• Hero Shot:

An image that helps your visitors view what it would be like to reap the benefits of your offer is termed hero short. That calls for an effective hero shot that suit customers’ interest and must be related to the product or services you offer.

• Bullet Points:
The quickest way to deliver lots of information without it looking like a chore is to help customers identify the key points of your delivery. Using bullet points, highlight and describe each and every main point in the content framework; also working at making it simple to overview your whole story.

• Build Brand Trust:

Display the key achievements your company has obtained on your website and other platforms. Reviews and recommendations are necessary to attract new visitors. In addition, ensure that your landing page looks different from your overall website, but maintain the same colours and font style for both.

At Urbansoft, our experts examine, identify pros and cons of generated client ideas, consolidate them, and put them into designs that identify them on the Web for global recognition. A website is the best platform to blog, have social interaction, project your products, services, exhibit your catalog, promote your brand and do the unthinkable; tag this with a landing page and a promotion and you have created a recipe for success.

 

Why People Visit Your Website & Leave?

Imagine you have successfully designed your website expecting tons of visitors to visit and request for a service. But unfortunately, people visit your website and leave. To where? It’s no doubt to a better site. This isn’t just an illustration or a mere story. It’s a situation that befalls many websites in today’s competitive world. Why? Increase in internet usage had made it easier for customers to shop for the brand they need without visiting the company’s location. Making this an important reason, your website is the best place to increase sales. Turning it into an exciting place for customers to stay when they visit is the way to go, lets us help you with some hints below.

  1. Lack of Sufficient Information:

When customers visit your website, they expect to see the information they have on their mind. But sadly, information on your website when not satisfying makes them look for the same somewhere else. For example, shipping & delivery information, contact details and such should be available on a website always, and it should be easily accessible.

  1. No Clear and Direct Call-To-Action:

Use ‘call to action’ to direct your visitors to the take immediate action to buy.  Never give them a chance to wonder on what to do on your site. Besides, you don’t operate a monopoly business. Your competitors have other alternatives. Why not encourage them to view your site blogs, images, and videos. These are other tricks to keep your audience engaged and come back for more.

  1. Your Website Lacks Offers:

Everyone likes a coupon, don’t you? Many customers prefer websites that offer coupons, discount, and other attractive offers.  Dealing with a website that gives offers allows customers to save part of their money for the next project or purchase.  If buyers can’t find any coupon associated with your website, they may leave and substitute you for another brand that has the same product or services with a coupon.

  1. Faulty Content Structure:

The content on your website tells customers about your company and your brand. If the content structure on your website lacks true information of your brand, it becomes confusing for buyers to understand. Ensure that your marketing content is a perfect description of the product and services you offer.

  1. Your Website Needs a Re-design:

Re-redesigning your site gives you an edge over your customers, influencing them to stay with you. When customers see new upgrades to your website, they are attracted even more and this gives them a reason to stay with you. Your competitors are not asleep; they are looking for any slight opportunity to clear you off the market. If you don’t want that to happen, re-design your website with new features at least once a year.

  1. No Customer Reviews & Recommendations:

Every customer wants the best and one way they find the best is through reviews and recommendations about your product and services before buying. That’s every customer’s mentality. Encourage your clients to share their experiences with your brand. Reviews and recommendation are the best way to build your client’s confidence to stay with you.

In general, great deals of businesses start out with a basic catalog or brochure that exhibits services that they have to offer. Our experts examine, identify pros and cons of generated client ideas, consolidate them, and put them into designs that put them on the web for global recognition. Contact us now to experience the best!

 

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