As we all know just advertising isn’t going to take us a long way in business. We need something to trigger a spark, something called a “review or a feedback” or most often said as “word of mouth”.
There are few examples of my own that I would like to share but are not as amazing as the examples of a person on Facebook which I noticed. Hope she doesn’t mind me using her as experiences.
The user is a regular visitor to a chiropractor who advised her to go on visits to an acupuncture clinic. Unaware of the pluses and minuses of the same, the visitor posted a request for advice on Facebook and within a few hours, she had comments and even references on the same. Well, I would say, good for her and even better for the business.
People can also share, advertisements like these in their messages as well. Now isn’t that good?
Well comparing this kind of modernism with the past will definitely give you the feeling that we are doing a lot better today than before. The older version of going about things would have been, picking up the phone and asking each and everyone on your contact list, which might be a nuisance, to both you and others as well.
So this is a fine example on how small businesses can scale their way up the wall through Facebook. Just imagine, would you like to go to Google looking for the right option, or would you take a hands on review from your friend! Now, since a link is even shared the viewer can easily view their services on their page and make necessary arrangements if required. The next time the user thinks of acupuncture, all she’ll have to do is pick up the phone and make an appointment through the message viewed.
Well if you are a regular user of Facebook I am sure you would have experienced something like this yourself. There are a lot more examples that can be used. Below is another example of a person who visited an apple orchard. Their comments speak for themselves.
Need some evidence, just take your pictures, what kind of spa should I go to when in New York, or where can I find and English restaurant in Italy, name it and you have responses. So if simple things like these can create such a buzz, just imagine bigger things such as adverts on your page and things like that.
Let me put it this way, people spend more time talking through social media platforms such as Facebook than talking to their family at home, not the right direction to move in for cases of family bonding, but definitely useful for business.
No matter the business, big or small, all you need to do is, create and maintain a positive social media presence. Create and post ideas that are adding value to your target audience. The underlying statement is, make sure you keep your head way above the water as your competitors sure have theirs.
Hope you enjoyed your read!