February 26, 2018 admin

How to Increase your Web Presence?

We all live in a world that revolves around WORK, WORK, and WORK and there’s only so much time in a day where you can get things done. So here are a few challenges that you can put yourself to that could make a difference in your web presence, without taking a chunk of time out of your day.

Creating your Google Plus Page:

Google Plus is a wonderful way to increase a web presence. Most companies do create a page, but very few of them use it, and another half of them rarely create a page that works. Just as in Google Places, G+ also allows you to add links to your page. There is a huge scheme revolving around the use of G+ pages. Not all know that if you have a Google account you also have a G+ account. Using this, Google plans to tailor searches that match the interests of the individual. For example, Friend 1 is interested in a business, and friend 2 who happens to share the same circle as friend 1 get indirectly exposed to the same business as well. This increases your exposure a ton, without even trying too hard. G+ is one place where you can create community pages where you could share blogs of similar interest that get the word about you out and also help increase +1s.

Create a Google Places Account or Just Claim it:

Well, most things in life don’t come to you, you just have to either grab it for yourself or create the opportunity. Google Places is that one thing that is constantly changing. Claim a place and enter a company description. Here in your description, you get to add a link that directs to your page as well. Make sure you add the right keywords that lead users to your site. Next, add three images and claim your business listings, and don’t forget to link your page to your G+ page.

Schedule Posts in Social Media Platforms:

Collect information, this can be from your calendar on events that you’d be attending, content designed for your corporate, or news or blogs that you have recently read that will help promote your business. Now categorize them and prioritize them on a platform that helps post such information on your Social Media Platforms. You can try tools such as Hootsuite as well which will help reduce the complexity of having to post them online individually on every platform.

Follow Other Businesses:

Go on a hunt and find companies that are in the same industry who are sharing fresh ideas you think are good. Make sure you are not following a competitor. The idea is to share the same fan base they have. Also, don’t feel shy to congratulate companies on recent accomplishments as well. It wouldn’t hurt to let people know that you exist in the industry.

SEO:

Make sure you are in tune with tools that help optimize your site. You can’t do it all overnight, instead, try to focus on one page at a time. So pick your page for the day, make sure it’s running smoothly, then add a three-word or a large key-phrase on the page as many times as possible. Now add the same to the Titles and the Meta Tags as well. If you follow the same every day, you’d have a completely optimized website in no time.

Hope this makes a difference and gets you a step ahead in your web presence. Contact Urbansoft for assistance on getting ahead on the Web!

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