In a struggle to build traffic to a new website as quickly as possible, many sites have fallen prey to unethical methods. Though this may look fine in the beginning, Google does follow a few standards and so you will find yourself in a soup pretty soon. Google, taking strict action against anyone who follows in-appropriate standards, the penalty of such actions could be the blocking of your website from any SERPs which in-turn could result in a huge setback for your business. However, irrespective of the reason your site gets a thump and taking prompt action to help recover your organic search ranking is of dire need.
Before we get started, here are a few reasons why Google could penalize you:
Manipulation of backlinks
Selling or buying links on your site
6 Steps to Resolve Google’s Penalization:
1. Identify the Reason:
Have you ever been penalized? If yes, quickly find out the reasons behind your penalization. First of all, how do you identify if you are in trouble? One way to identify the same is based on the number of visitors to the site. Have the number of visitors to your site been dwindling down? Have your online contacts decreased? If the answer to the same is affirmative, then you’ve got your answer and yes, YOU HAVE BEEN PENALIZED. Next, use tools such as Webmaster to check if you have been hit with a penalty. Even tools such as the Penguin Algorithm could be used to view Google’s algorithm updates regarding your traffic.
2. Identify the Affected Link:
One way to get a head start in resolving the problem is by using Google’s Webmaster Tool to identify the affected links. This could be a tiresome job, but it could help you get your website up and running in a while.
3. Document the Affected Links:
Why? Well, you might need them at any time. There are situations in which you might need to submit particular links for Google’s reconsideration. Saving these for later will save you time when necessary. Tools such as webmaster provide options where these links can be saved to a document or a spreadsheet.
4. Disavow Harmed Links:
Disavow all the penalized links to indicate your seriousness to abide by Google’s guidelines. This can be made possible by using Google’s Disavow Links Tool. We suggest you consult an SEO expert for assistance if required.
To disavow harmful links;
Upload a list of links to disavow
Login to disavow links tool page
Select your website.
Click disavow links.
Click choose file.
5. Submit a Reconsideration Request:
After clearing all the penalized links, send your reconsideration request to Google. Ensure that you’re not violating any of Google’s guidelines before sending your request. The letter must contain the right words requesting to remove the spam, or a solution to fix the problem with your website. You must also admit that you followed a wrong path to increase traffic, and this won’t happen again.
6. Wait for A Response:
Google may delay in responding positively to your reconsideration request. They may probably prolong the same to check on your response and the efforts you continue to take in complying with their views before you get a positive response. You’ll need to be patient. It may take a few weeks. If your request is denied, check if there are other links to clean up. Do the needful and re-submit your reconsideration request again.
Although it’s uncommon for Google to reconsider a site after blocking it, there are still cases where they reply positively. We at Urbansoft work with SEO, and SEM experts who practice a uniquely holistic approach towards SEM, taking into account the bigger picture to achieve better results, not just for today but for the future as well. Contact us for assistance in the same.