How to Increase your Followers on Instagram?

Instagram, a platform that started out as a fun app for kids has overturned the marketing worlds in areas of branding for firms. It has turned itself into a serious contributor in content marketing, brand building, and also as a social networking tool; with the present population of more than 200 million active users who more than 60 million images and nearly 1.6 billion likes per day. Now, those aren’t just numbers, but is a recognition to any firm or individual who’s looking to reach for the stars. An additional fact confirms that all networking platforms average a 0.1% engagement rate in comparison with Instagram that has a 58 times higher engagement rate than that of Facebook. Now that Instagram has got many of our heads turning, we at Urbansoft would like to share a few ideas on how to increase followers on your Instagram page the right way.

Create & Promote Dedicated Hashtags:

Most companies do create hashtags that are specific to a particular product, promotion or brand by itself. By spreading the word through a hashtag created, that in itself brings you the branding and followers that you need.

How could this be done? Create a hashtag and make sure it gets in the public eye. You could mention it on the radio, a TV program or ad that is trying to promote your product or brand, add the same to your online profiles, emails and even to business cards or invitations. There’s no point in creating a dedicated hashtag if no one is going to share it, and expecting that people will find it and promote it on their own will only end up in disappointment.

Create Exciting Tags:

We all know that you are trying to build a name in the business, but rather sticking to the same old formats that will only get you views and no followers; take a risk and create something funny that will have people talking about you. Word of mouth is also something that you need to touch on while trying to build a presence on a platform. So don’t hesitate to mix and match what you have with something that could turn heads. My way is creating something funny in between posts, because nothing beats a good giggle.

Participation in the Crowd:

Instagram is one of the nosiest and crowded platforms for social networking. You could miss a lot with just a blink of an eye. But that’s what makes it special. It’s also a place when many people could get to know you all at the same time. But what makes you more prominent in a crowd is participation. Just a word or two shared on posts that are relevant to you, or even use of relevant hashtags in your posts that are trending could help your head bounce above the water.

Adopt Influencer Marketing:

Some people might just consider it as getting in the way, but I call it ‘influencer marketing’. Find out who or what influences the people whom you want to connect to. Then become a part of their conversations or posts to help your target audience identify you and your presence in the market. While you do this, always make sure you are building a relationship with the influencer while painting a positive picture for yourself in the eyes of your onlookers. (Sneaky, but good! ;))

This is just a tip of the iceberg and we would love to share more insights on how you could get your platforms to perform to their best. But for now, we’ll just leave you with that. For services related to Social Media Marketing do not hesitate to give Urbansoft a call.

 

 

10 Interesting Gifts for Smartphone Users

We live in a digital world and nearly two-thirds of its population own a smartphone. Keeping this in mind, shopping for gifts for our loved ones has never been easier. Based on experience of the crowd that I move with, I have picked out a few suggestions for my readers. Hope you enjoy your read.

 

  1. Gloves: Gloves for touch screens are the ones on focus now. They are affordable and every touch screen owner will love to have one.
  2. Door Bot: Little expensive, but quite useful. Can be used to view and talk to people standing at the door through a Wi-Fi camera.
  3. Reality Tee: There are bound to brighten up your shopping experience, you just point your phone or tab at the tee shirt of your choice and you have got a visual of it on your phone.
  4. Smart Phone Case: gift your love one with a customized smart phone case. It’s simple, choose your favourite picture and send it to an image site named Shutterfly, this site permits the user to carefully arrange the picture as per your taste and a case is created a and shipped off to your home.
  5. Sonar Fishfinder: If you love fishing or if you go out to sea often, you might want to get yourself this app. When installed to your smart phone, it helps to find fish below the vessel through sonar.
  6. Bluetooth Gloves: These help you to make and answer phone calls through a wireless glove that is in sync with your touch screen phone.
  7. Camera lens for smartphones: For those who are quite into photography, but are unable to carry a camera along everywhere they go, this would be a good choice as a gift. Amazon has a wide variety of camera lenses that you might want to check out.
  8. Headbands: There are a few who love to listen to music while trying to sleep, or just wear them to keep out disturbing noises like snoring, or other disturbances such as banging in the next room. 😉 These music headbands help keep out the noise, give you the pleasure of listening to music, and is also safe when compared to ear buds that everybody focus on using.
  9. Bluetooth Key finder: We all have done this at least once and some of us make it a habit of losing our keys, this is a best gift you can give someone who shares this problem. ME!! :p
  10. Thermoelectric Generator: This was very interesting, I was amazed when I read about this. For people who like to camp out often, this would be a good choice. All you have to do is fill the power pot with water and place it over any stove. Now connect your adaptor with your phone to your power pot and voila!! It charges.

 

Blogging- How is it done?

We all know the importance of Internet marketing in the world today; where Internet Marketing is not just related to sites and content that you put on a portal or page; but is all about how to put the message across. It can be an article or news or just an update that you would like to share. The question is, how do we go about doing it? Let’s take a few things into consideration.

 

  1. The Reason for Blogging: Do you blog for fun, professionally, for passion? Why do you blog? Needing to know the reason for blogging is as important as you know where you would like to live. This reason will determine the design and the content that goes on your blog.
  2. Advocates: Who are they and how are they related to your target market. As a rule, they will also form a part of your target market and will also be sharing the content that you post.
  3. Research: A term that is well known, as it brings results. Research is the key, now that you have found your target market; start focusing on what they like to read, what they share, even social networking sites can help you in the same. Now the next step would be creating a chart and filling in the important keywords and articles that the target audience focuses on.
  4. Scheduling: The next thing is about being organized, create a schedule, a basic requirement would be at least one blog per month. As professionals, people get out at least an article on their blog every day. Choose twelve topics and stick to it as a schedule for a year, you may increase the number of blogs if you like but try not to reduce them. If you want to literally stand out of the crowd I suggest, you do at least four a day.
  5. Splash Words: Start by getting your ideas on the page, get it all out. Then choose the ones that make your point the most. Do not focus on the title of the blog or the images that you’ll be fixing already.
  6. Rest: You need to stop focusing on the same thing for too long. Take a break or else you’ll read it and get into editing and your tired mind will make your piece of art into a mess.
  7. Editing: Try to make the necessary changes yourself, or the best way to go about this is to ask someone else of the same cadre to do the same for you.
  8. Title: Make a smashing statement to just sweep up your audience with a word. Best to go with a statement in colloquial terms to get people’s attention.
  9. Images and Links: Links are required to get additional information across to the reader. The purpose of adding links is to make your blog more informative; giving the reader all he/she needs is the basic ideology. Images are basically used to attract the readers or even for clearer understanding. Humans tend to lean more upon pictorial presentations more than text, and an image will give them all they need.
  10. Final Details: Edit and refine, do your magic and post. If you feel you missed out on something you can always go back and make the necessary changes.
  11. Promotions: Understand that your article has to be tailored according to the platform that you are posting it on, Google Plus is not Stumbleupon and Twitter is not Facebook. Remember the effort you put in now will return with interest in the days to come.
  12. Regular Blogging: Last but not the least stick to your schedule as there may be followers you are unaware off keeping track of your Blogs that may lead to future prospects. Blogging for some is pleasure or fun, but in most parts of the world today it’s a social media strategy.

 

 

Social Media & its Lessons Learned

When you run a social media platform most of the content posted and time schedule followed goes on an experimental basis. At least, this is what happens when you are trying a platform or product for the very first time. After all, such experimentation is complete, and on understanding your audience better, it makes it easier to achieve better recognition on any social media platform. At Urbansoft we have done the same using various platforms and products in the industry, though it was a tedious process, and resources and money spent, we could now confidently say that we have been able to break the code. Listing out just a few of our lessons learned, we have the blog below.

 

Facebook Posts Run On Audience Likes & Not MONEY:

Most people believe that the more you spend the more you can achieve. Unlike that, Facebook plays fair and your product or service meets better chances not based on the money you spend, but the way you are able to attract your customers to the post. This would include quality of content based on the likings of your target audience. The next aspect would be considering the time at which your target audience is available making it visible for more views.

Equation: Content to Audience Liking = More Views + Likes (Money spent is not of the matter here)

Audience Engagement & Retention:

Have you ever wondered why your videos have not been watched more than 10 seconds? Well, you could either make it or break it within the first 3-7 seconds. If you want to increase your video’s average watch time, you might want to re-think your content strategy. To keep your customer engaged and watching till the end, you will have to optimize the first 3 seconds of your video. This would include tuning into the customer’s interest and conveying your major ideas within those first three seconds followed by repeating the same elaborately in the later part of the video. Makes sense?

Equation: Optimized Content in First 7 Seconds = Increased Watch Time

Recognition:

Have you ever felt connected to a particular video or quote that you have read on a social platform? Yes, it has happened at least once in your lifetime. Well, when this happens most individuals are moved to share the same post or even comment on the same when they see a little of them in the same. Similarly, videos or posts that impart a personal touch to a particular group of people, it moves that particular section of your audience to react or respond to the same. For example, An video on best marketing skills could move a group of marketing individuals in your audience to re-share the content or even start a discussion in your comments section. The strategy used here is to increase your audience engagement.

Equation: Connecting with your audience = Increased Post Engagement

Timing:

At most times your posts seem to perform well when you have your audience and you’re posting schedules figured out, but, there are times when your current posting strategy might fail temporarily. Yes, when there’s a global event crisis, talk of the town news, or a particular holiday season on; don’t expect your post to function to the optimal. The best way to get around this in that particular hour would be to place an offer in relation to the season in concern or to boost a post about a product price drop or event conducted.

Equation: Altered Audience Attention = Decreased Engagement

Native Vs Non- Native Content:

 As per theory, it states that native content works best for platforms when compared to non-native. This could be debatable though when certain firms service companies globally. But, most case scenarios, prove that native content causes increased customer engagement, which is clearly what we are looking for.

These are just a few aspects that we got to consider in our social media routine and management of personal and client-based platforms. If there is more that you’d like to share with us, please feel free to comment below. If you are looking for assistance in maintaining your social media platforms please give us a call.

 

Marketing ROI & Ways to Increase Them

There are often talks on marketing strategies and the Return on Investment involved on the various platforms. But, there’s always a confusion in the later. One simple example was about a person from Cincinnati. Yes, a very famous story that I am about to repeat. So there was a guy in Cincinnati who used to carry around a card with details of the platforms he used for his business and the ROI that was achieved. So, whenever a marketing personal approached him with a new strategy about a growing platform, he would quickly reference his dog eared card and cross check the ROI (ever changing) on the same. This is just an example of the mistakes most business pros do when checking out other options. It is very clear that ROI on platforms change from time to time and cannot be determined with a card that has been written ages ago.

Taking a few factors into consideration Urbansoft has put together a few aspects to consider while analysing your ROI.

Identify the Purchase Path:

When a product is about to go live, a very obvious strategy that all apply is to go with a bang into the industry with content that spreads word on the product. Though this is the right way to go about it, there are a certain things that you might want to look up on before you dive in head on. This will involve a lot of detective work in identifying the basic path of a customer that leads to a purchase. Firstly, the customer views your product as an advert on television or on a platform and decides to look it up a bit, then searching through search engines and reviewing people’s comments he decides to purchase a product. So it all comes down to a driving ad that will help give your customers the needed push. Catering to that again would involve sharing a lot of comments and teasers on the product months before you even go live. You might also want to screen out the best performing ones and focus on that pattern of advertising when you plan on striking the market full swing.

Identifying the Target:

Every group of individuals have a different way of viewing things. A simple example is a mommy group and a teenager group. Understanding your target and focusing your ad in that direction also, including keen identification of the platforms they use would help you get the message across a lot easier and quicker.

Another aspect to consider is identifying the group that matters. A product that is in use by all might not be attractive to all groups. For example: Group A might provide a ROI of $8 while group B $1. By identifying your primary audience and focusing on selling your product to them, will help you achieve ROI as quickly as possible when the product hits the market.

Reach & Frequency:

This involves calculating the frequency at which the ad runs on every platform, the reach that it receives and customer reactions. The interest of your target audience is bound to shoot up when they view your ad for the first time, and slowly diminishes when seen periodically. Keeping this in mind you might want to space out your ad to keep your customers intrigued.

Working Out the Price:

ROI is calculated as the money spent on the advert to the income received. If you manage to cut down on the cost you spend on the ad, you will be able to see a higher ROI. There are several ways to work around this. Try working out deals with the channels you decide to use, a TV program or a particular Television channel. I have always found that working out a deal at the beginning of the year makes a difference. There are always ways to get things done.

Identifying the Right Channel:

Based on an article in the New York Times, a consumer is subjected to more than 10,000 paid ads on a daily basis. So it’s left up to the consumer to choose what is necessary to him. The key here is understanding your customer’s needs and catering to them to increase sales, identifying lost costs platforms to increase ROI and right purchase channels to help your customer complete the sale.

I hope you enjoyed your read. If you are looking for any assistance on digital marketing and branding, please don’t hesitate to give Urbansoft a call. Please visit us at urbanoft.co.

 

Urbansoft, a Part of the Largest Technology Event of the Year – GITEX 2018

Urbansoft joins hands with GITEX to welcome you in being a part of the largest technology event in the Middle East, Africa and South Asia this 2018. Cutting straight to the chase, what’s new and happening in GITEX 2018? In this blog, we’d like to cover certain exciting features of the 5-day event, along with what Urbansoft is expected to bring to the table in the year 2018 as well.

Why Be a Participant at GITEX?

Well, if you are in the business of technology and working within the areas of the Middle East, Africa, and Asia, then GITEX is the place to be. If you are looking to make new business partnerships, view future-ready gear and anticipate on becoming a business success, then here’s the place you need to be. Why? Starting from the world famous industry names to the latest start-ups in the Silicon Valley, you get to meet them all under one roof.

What’s more? According to Gartner, the total value of the Middle Eastern and the North African Technology sector is bound to hit $168.8 billion by the end of 2020. Knowing where your opportunities lie for a better future, GITEX 2018 is one of the places you are meant to be if you want to make the most of it.

So what does Urbansoft Have in Store for You?

Urbansoft being one of the chief Web & Corporate Solution provider in the Kingdom of Bahrain is no less when compared to the other big fish in the sea.

We will be showcasing how we can help you get to the top of your industry starting with SEO, SMM and web solutions using modern techniques and expertise under website design and development. This will also include technology that focusses on Businesses development and increased productivity; including ideas on improving your return on investment using software platforms such as Microsoft SharePoint, ERPs, HRMS and so on.

Why miss an opportunity of getting a FREE consultation from our experts in person?

Let us know if you’d like us to secure a slot for a private consultation with you.

For more on Urbansoft visit urbansoft.co

 

Do Your Customers TRUST you?

This is a good question. Why? Asking you two other simple questions will tell you why. Have you ever asked an audience ‘Can I have your attention, please? ‘Follow the same question with ‘Do you trust me?’ Now, do both the answers to the questions above remain the same? If the answer is NO, then here’s why you have to work on building your customer’s trust. The secret to a success in any relationship happens to be trust. When trust increases, the level of attention in the same decreases. This is quite simple, most individuals turn their guard down when they find themselves in a trustworthy environment. The same happens when a customer trusts you. Over a period of years when you have happened to have gained the trust of your customer, he or she is willing to continue business with you based on a matter of trust. Though it’s quite obvious that TRUST is a quality to be developed in a business relationship as well, many do tend to find it hard to develop the quality. Here are a few thoughts on how you can win the trust and respect of a customer.

 

 Elements that Build a Client’s Trust:

 Be Yourself:

 It’s quite obvious that almost every individual has had a bad experience with a sale that has gone wrong. This hits the purchase rate of a customer on any product for that matter and is hard to rewind that to normal. Understanding that your customer may have already had a bad experience at least once in his/her life, it’s always better to be yourself. This could even include, providing the customer with a list of pros and cons of the service you provide or product you sell and why they have a better chance from doing business with you. The honesty in the way you carry out the sale tends to build a positive opinion in you and your brand.

Value your Customer:

One customer gained is equal to nearly 10 customers won by just word of mouth. The same comes to negative feedback but the extent of damage can be tripled. Show your customer that you value their relationship and that a relationship no matter long or short termed, hold a great importance to the brand/ company. Maintaining regular contact with a dormant customer could take your brand recognition to various levels. This could be, by sharing a greeting on an important occasion, or just a simple coupon to get the ball rolling for their next purchase. Any small gesture can go a long way.

Be Professional:

Customers always appreciate firms who go the extra mile. A business relationship is not always about the money. Not all requests by the customer need to be mentioned in the contract, you could be prepared to take a mild detour from the same with the best interest of the customer in mind. Also, taking the time to get to know the customers wants, needs, the challenges they face and the industry they are in shows that you really care.

Show Integrity:

Be ready to take a stand for what is right. You may come across situations when certain things might not just happen as per plan. But, when required to make a decision make sure that what you are doing is right. Never make promises that you can’t keep and never suggest more than what you can deliver.

However, gaining the client’s trust is only a part of the equation, but there’s more to making a business a success. This could include having the right product or providing the right quality of service that brings real value to your client’s business.

For more on Urbansoft and its service in the marketing industry visit us on Urbansoft.co

 

 

How to Boost Your Online Presence?

Did you know that most firms aren’t able to survive in today’s competition? Right from the big firms to the small, the absence of an SEO or SEM strategy in any firm is making markets take a big dip due to negligence in online presence.  A survey reports that more than 90% of users search using Google as a search engine, which indicates the importance of search engine optimization. However achieving an optimized website isn’t that easy, as SEO isn’t a one-time task, rather, around-the-clock process that is required to be performed over a period of months using careful monitoring and well-planned strategies that help increase online presence. The infographic below was designed with the intent to shed light on ways to improve your online ranking and presence.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tips to Influence a Buyer’s Purchasing Decision

 The success of a product and service is dependent on a customer’s perception of the same. As multiple alternatives in today’s market keep buyers perplexed on the right decision, it could be a challenge when it comes to distinguishing one brand from another. Social media today appears to be the only hope left to keep customers engaged.

The bottom line is that everything about your brand, while incorporated successfully influences the buyer’s decision. If you are looking to hit the nail on the head, it’s high time you get smarter and learn what really works to engage your target customers. The infographic below was generated by Urbansoft to give you a heads up on the same.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Been Penalized By Google? Here’s how you recover

In a struggle to build traffic to a new website as quickly as possible, many sites have fallen prey to unethical methods. Though this may look fine in the beginning, Google does follow a few standards and so you will find yourself in a soup pretty soon. Google, taking strict action against anyone who follows in-appropriate standards, the penalty of such actions could be the blocking of your website from any SERPs which in-turn could result in a huge setback for your business. However, irrespective of the reason your site gets a thump and taking prompt action to help recover your organic search ranking is of dire need.

 

Before we get started, here are a few reasons why Google could penalize you:

 Manipulation of backlinks
 Over-optimization
 Selling or buying links on your site
 Duplicate content
 Keywords stuffing

6 Steps to Resolve Google’s Penalization:

1. Identify the Reason:

Have you ever been penalized? If yes, quickly find out the reasons behind your penalization. First of all, how do you identify if you are in trouble? One way to identify the same is based on the number of visitors to the site. Have the number of visitors to your site been dwindling down? Have your online contacts decreased? If the answer to the same is affirmative, then you’ve got your answer and yes, YOU HAVE BEEN PENALIZED. Next, use tools such as Webmaster to check if you have been hit with a penalty. Even tools such as the Penguin Algorithm could be used to view Google’s algorithm updates regarding your traffic.

2. Identify the Affected Link:

One way to get a head start in resolving the problem is by using Google’s Webmaster Tool to identify the affected links. This could be a tiresome job, but it could help you get your website up and running in a while.

3. Document the Affected Links:

Why? Well, you might need them at any time. There are situations in which you might need to submit particular links for Google’s reconsideration. Saving these for later will save you time when necessary. Tools such as webmaster provide options where these links can be saved to a document or a spreadsheet.

4. Disavow Harmed Links:

Disavow all the penalized links to indicate your seriousness to abide by Google’s guidelines. This can be made possible by using Google’s Disavow Links Tool. We suggest you consult an SEO expert for assistance if required.

To disavow harmful links;

 Upload a list of links to disavow
 Login to disavow links tool page
 Select your website.
 Click disavow links.
 Click choose file.

5. Submit a Reconsideration Request:

After clearing all the penalized links, send your reconsideration request to Google. Ensure that you’re not violating any of Google’s guidelines before sending your request. The letter must contain the right words requesting to remove the spam, or a solution to fix the problem with your website. You must also admit that you followed a wrong path to increase traffic, and this won’t happen again.

6. Wait for A Response:

Google may delay in responding positively to your reconsideration request. They may probably prolong the same to check on your response and the efforts you continue to take in complying with their views before you get a positive response. You’ll need to be patient. It may take a few weeks. If your request is denied, check if there are other links to clean up. Do the needful and re-submit your reconsideration request again.

Although it’s uncommon for Google to reconsider a site after blocking it, there are still cases where they reply positively. We at Urbansoft work with SEO, and SEM experts who practice a uniquely holistic approach towards SEM, taking into account the bigger picture to achieve better results, not just for today but for the future as well. Contact us for assistance in the same.

 

 

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