5 Key Areas to Understand Your Customer’s Purchase Path

The process of identifying a customer’s purchase journey begins with knowing your customer’s traits individually. Gathering existing information about your existing and potential audience is a good start to know the various touch-points required to create a strong customer experience about your brand. This will not only help you grasp the means to get buyers to fall in love with your brand but engage them long enough to make a purchase.

How to Map out your Customer’s Journey?

A customer’s journey map portrays how you can connect, socialize effectively with all sorts of customers on digital platforms, details in relation to telephone, email, broadcast, or media, and also information where you get to meet the client in person based on events they attend. Mapping helps identify everything down to the very detail, helping you fill in the gap needed to ensure continuity in your customer’s buying journey. So, let’s see how it’s done!

Map Your Customer Journey:

Basically, there is no usual format to create a customer journey map for your business. It could be mapped based on your business preference, but ought to be a clear picture of the stories you want to portray. Your customer journey map should be set out to ensure that your brand stories center on the mind of your audience, and the key areas of your business should be noticed at a glimpse.

Involve your Team:

Employees are the major resources that support customer services, hence, crucial to the process. Why? Your team helps to speed up the identification of gaps between your organization and customers, relating to the overall customer services. This creates opportunities for enhancing the same. In turn, customer journey mapping helps your team to build a stronger customer relationship resulting in higher ROI. Take the extra effort to involve your team, including other stakeholders who play key roles in cross-sectional functions of your organization.

Outline your Goals and Scope of Customer Journey:

To ensure that nothing is missed out, build focus and create alignment within your group. To do this, outline all the necessary attributes that will lead you and your group toward achieving success in your business. For example, your goals and the scope to be mapped should be clearly defined and stated.

Create Tasks & To-Do-Items:

The trick behind keeping a successful project is creating a simple list of items you ought to execute each day, along with the time required. You can include a not-to-do list as well.  These will help you distinguish between work responsibilities and personal obligation, eliminating skipping anything imperative. For example, marketing priorities, such as content marketing strategy, email marketing plan, alteration to the key areas on your website, and a lot more.

Awareness, Consideration, & Acquisition:

These three factors are areas of focus to reach and engage your target customers with what matters to them. The moment a customer notices your brand, (awareness) occurs, but, when they contemplate on buying, then it’s called brand recognition (Consideration). When they finally decide to buy it is an (acquisition). These are a few stages you need to follow up on to keep customers engaged in buying from you.

Customer journey flows to explain the tension experienced by the customer, and creating a process that helps them sail through helps strengthens your customer’s buying decision. At Urbansoft, we’re minds and makers with business sense and creative chops set out to connect people with what matters most the experience. Contact us for support.

 

Planning A SEO Strategy?

When planning to optimize your online presence, it is important to fully understand the different components that are all instrumental in delivering high local rankings in the search engines. When done correctly, local SEO can deliver the most highly targeted consumers to both the business’s website and to its physical business location.

As search inquiries on smartphones continue to increase daily, it makes local SEO crucial to being found on mobile devices too. A properly executed local SEO plan can ensure that consumers searching on both mobile devices and personal computers find your business. For the best local SEO results, make sure to incorporate the following into the campaign:

Proper Keyword Research:

It is important to identify the keywords that will result in a conversion (an online purchase, phone call to the business, or a physical location visit) rather than just focusing on the keywords with the highest search volume. High search volume doesn’t always result in high ROI.

Onsite Optimization:

Once the keywords are identified, make sure that the website is properly optimized for the chosen search terms. The title tag, meta-description, images, and header tags all need to be adjusted for the targeted keywords.

The website content needs to be written for the visitor instead of stuffing the website with the main keywords. The days of keyword stuffing are long gone, so write for the visitor and optimize for the search engines. Make sure to also include a contact page on the website that contains the business address and contact details.

Optimized Places Pages:

The two most important business profile pages are Google+ Business and Bing Places for Business. These are the listings that appear at the very top of the Google and Bing search results, notating the business location on the accompanying map.

Many businesses create these pages but they fail to fully complete the profiles. Make sure to upload pictures, videos, and fill in all of the business details, making sure to list the businesses address and contact details exactly as they appear on the websites contact page.

Reviews:

Positive customer reviews on the above-mentioned local business pages along with sites such as Yelp play a major role in local SEO. Businesses need to be creative and make customers aware of these review sites and encourage them to leave feedback.

One example of a way to do this would be by creating a weekly newsletter that is emailed to the businesses customer base, complete with access to all of the review links at the bottom of the newsletter. Building an email list provides an opportunity to keep the customer base informed about new specials and promotions, as well.

Directory Listings & Citations:

Getting your business listed on the more popular directory sites such as YellowPages.com and Local.com is important, and quality wins over quantity when it comes to directory listings. Focus on the top directory sites instead of using some of the directory-listing services that claim to submit to hundreds of websites. These are typically low-quality spam sites that do not provide any real SEO benefit.

It is so important that your business, address, and phone number (NAP) is listed the same on the contact page of the website, the places pages, and all of the directory listings. The search engines take these citations into consideration when determining the authority of a local listing, so make sure to put the extra effort in making sure that your NAP is consistent across the board.

High-Quality Link-Building:

Links also play a role in local SEO, and quality again trumps quantity. Focus on getting high-quality links rather than purchasing link packages that just blast links throughout the web. Incorporating user-engaging content and infographics into the local SEO plan are two great ways to build natural links because they result in social sharing. This is the type of natural link-building that the search engines like to see, and reward accordingly.

It is important to understand that local SEO results do not happen overnight. There is no top secret method that will take your website to the top right away. It requires hard work, a well thought out plan and consistent follow through and execution in order to see top local search results.

Interested in building your SEO with Urbansoft? Use code URBANSEO for 10 percent off.

 

Contact Us:

Email: contact@urbansoft.co

 

 

 

How to Drive Your Customer into Buying, Using Content Marketing?

A good question that has many minds boggled. Before we get into all those intricate words, it’s always better to know the fundamentals. Starting with the buying cycle. Understanding the buying cycle will help you cater to the advertisements and marketing strategies that you plan to implement through the process.

The Buying Cycle:

Off-course the methods used might change from business to business, and also based on the demographic, but most of the time it goes like this.

  • Creating an Awareness: Customers don’t seem to need or have the urgency to buy your product or service unless they feel it’s a necessity. So creating an awareness of the same will eventually increase the need.
  • Research: On creating an awareness, the customer goes into a frantic search for a solution. And hopefully, you are able to convince them that you are the ONE.
  • Analysis: The customers then do a bit of shopping on their own, to determine if you are the RIGHT ONE
  • Trial: To help convince one’s self, the customer then requests a trial.
  • Purchase: If you provide a product or service as per standard, you’re in for a sale.

 

The Role of Content:

This cycle, though seems easy may let a few of those prized audiences slip after a while. So what is it that can keep them drawn to you with complete attention!? The answer is – CONTENT. The aspect that you are trying to achieve using content is, persuasion.

Create A Trail:

Just as in Hansel and Gretel, it’s important to create a trail leading up to the chocolate house. Many customers, though aren’t in the idea of buying, are interested in knowing what opportunities are out there in the market. Sharing the content of the process of buying a motorcycle or car with the offers involved could nudge them into buying the product eventually. Next, tips or information on when a product needs to be serviced or even changed can be out there to keep customers informed that they might have to change a product or two at home, instilling the intention to buy.

Instructions:

Many might not be looking or window shopping, but are in for the real deal. So, when they are in the research stage, providing them with valuable information on the product at hand or the deals and offers could help them turn their heads to you.

Call to Action:

Adding a call to action at the end of an article or blog to urge the customer to get on with the buying cycle by actually clicking the button. Using a call to action such as ‘GET A FREE TRIAL’ today is a way of moving your customer closer to that chocolate house.

Tips to Designing a Trail:

Not all content can get people to follow you, instead, you create ones that get them flocking to you like bees to a hive. Here are some tips on implementation of the same.

Trend:

Following the trend and knowing what your audience is looking for is of top priority. If you are looking for your content to be read, make sure that it’s about what people are looking for, or it’s just close to no use at all.

Stop Pushing:

Don’t try to force a person into buying. Try to be more subtle and convincing and stop selling

Target the Right Audience:

Always remember that the content you are sharing is not for all. The main purpose of the content is to meet the right audience. Analyse your customers buying patterns and see where people are falling out. Understand the probabilities for dropping away from the buying cycle and cater content to help them move from one level to another. Last but not least, make sure you are posting that content on the right channels where your target audience sees them.

Analyse & Adjust:

Track your content that goes out and check your audience’s reactions to the same. Find out what makes people like some articles more than the other, and implement the same in the future content development strategies.

Just as a shepherd drives his flock until he gets them on track, try different strategies to move your customers from one stage of the buying cycle to another. Continue to do the same until you find them in the place you desire. For more our service at Urbansoft visit us on our website.

 

Is your Content Marketing Strategy Striking the Nail on Its Head?

Latest studies show that the attention span of an individual has dropped to a few milliseconds over the years with a lot of distraction that continues to grow by the day in the world that we live. Knowing that that is the situation for all viewers and potential customers, it makes it even more important to use the right content while you market your product. Gaining your viewers’ attention and holding that for as long as you need to advertise your product is the key to proper branding.  With no further delay, let’s focus on a few content marketing strategies to follow to grab your reader’s attention and score conversions.

 

What Information can I get out of this Content?

The first question that comes to mind for any individual who’s reading anything is “What Information can I get out of this Content?” Is this what I am looking for? Yes, people go through articles or blogs searching for the apt information to hundreds of questions that cross their minds. Rambling about anything that’s just the opposite of what they are looking for is going to make you lose visitors. Don’t be afraid to cut to the chase, you don’t always have to buffer your information with a sugar coating.

Help me find what I am looking for:

This will be the second aspect of concern, most readers are frustrated as they don’t get what they are looking for. An article states, “Click here for Ideas in boosting your Sales” And the reader gets diverted to a page of packages or offers. Well, here the reader is looking for more information and not to buy. Know your customers and provide them with what they need. ‘INFORMATION’ is what they are looking for, and not offers. Don’t push your customer into the purchase, instead try to build their trust in you with useful information.

Provide Valuable Information:

Have you ever looked at the content marketing pyramid? It goes like this. First, we have the attention-grabbing line, which I call the ‘teaser’. Once you’ve got their attention, then I suggest you put in your ‘asset’. This is where you share valuable information about your product or service and something that will help me build my trust in you. Along with this, you share pages of information to back-up your storyline, and voila, you end with a concluding statement that urges me to buy, also known as a ‘call to action’ symbol.

Get Visual:

Let’s see, would you like to read a book or watch a movie when you are almost brain dead from a day’s work? The answer would be to watch something. Yes, the brain is capable of making sense of something just by viewing an image, rather than reading a sentence, even when it is at its peak performance. An image can speak a thousand words. Try to be more visual in your content marketing strategy.

Be Interactive:

Posting images, videos and relevant content is not all. Having a good interaction with those who visit your page and those who are just passers-by as well, could help boost your presence in the digital realm. Try taking time out to comment, and like images and posts put up by a few visitors to your pages. These just might turn into free branding agents or even loyal customers in the end.

We really do hope you enjoyed your read and hope you’ll stay tuned for our upcoming blogs. For more on our services visit urbansoft.co

 

Why Mobile Apps & Not Websites?

We cannot deny the fact that we live in the mobile era, and the number of mobile users exceed the number of desktop users. Realizing the shift in trend and understanding the compatibility of mobile apps and websites for its users, businesses have turned their marketing strategies to mobiles to best suit their purposes. Though this may seem true, not all companies can afford both. So, they choose the greater of the two. To help you understand why a mobile app is better than a mobile website while trying to showcase a business to your customers, we have put together a few points here.

 

Improves Personalization:

Have you ever gone to a website and tried to sort things in the way you like to see them? Well, you wouldn’t have dared try that as there isn’t such an option. Well, things are not the same with a mobile app. It helps users personalize their experience on the app based on their location, interest, affordability, usage behaviour, and more. Now, that’s the kind of experience that all customers are looking for. Added to this, customers are constantly reminded of their pampering through notifications, helping improve the conversion rate.

Notifications:

This is what we briefly discussed in the above paragraph. Notifications are of two types, Push Notifications & In-App notifications. Both of the types have their own benefits. Remember those days when you were so excited to receive an email until a business bombarded you with so many that you got sick of opening your inbox? Yes, emails used to be the better means of communication between brands and its customers until they started failing their purpose. The benefit of using notifications is that they can be provided at the user’s interest and not just stacked up for no use. Push Notifications are those that have had a 40% click- through rate in comparison with email marketing, and in-app notifications provide their customers with just what they are looking for based on customer preferences, enabling better conversion ratios.

Functional Even Off-Line:

This is one of the best aspects of having a mobile app. Websites are dependent on the internet for its use, whereas mobile apps support nearly 70% of its features even in the absence of the Internet.

For example: Banking apps are capable of performing the basic functions such as instalment calculation, tax calculation, determination of loan limit, and so on even in the absence of an Internet connection.

Apps Faster than Websites:

Apps are a lot quicker than websites when planned and designed appropriately. Since apps store their data locally on the mobile devices in comparison to websites which depend on servers, it cuts the data loading and download time increasing the user’s preference to mobile apps rather than websites.

Mobile App v/s Mobile Site — What Should You Choose?

It all drives down to this question. Though many businesses would like to have both, not all are able to afford the same. Depending on the budget and the business goal, you might have to choose any one of the same. Understanding that both do play roles well with specific pros and cons that are attached to the same; mobile apps do gain a better chance in achieving personalization and operational efficiency, along with multiple other exclusive features. Thereby winning the hearts of your customers.

We hope you enjoyed your read and look forward to having talks on even more interesting topics in the future. For more on mobile apps and our services visit urbansoft.co

 

 

How to get your Brand Recognized on a Large Scale?

Have you heard of something called a proprietary eponym? Yes, this is the effect of brand awareness. To break it down, let’s consider a few situations. Let’s say you go to a fast food joint and you are looking for something to drink; what do you ask for? A Cola? Or a Coke? Or a Pepsi. Here’s were the words ‘proprietary eponym’ come to play. See, the generic term for a cool drink would be ‘cola’, but we decide to use the brand name like Coke or Pepsi instead. This is called branding saturation, where nobody thinks of using the generic term instead they have saturated the minds of their users or customers, prompting the use of a specific brand name. Another example is Kleenex, people don’t look for or ask “Do you have a tissue?” anymore. It’s all Kleenex now. I hope you are getting me. Anyways, we all know that reaching that pinnacle of brand saturation in the minds of our customers could only be a dream to some. But, nobody says that we shouldn’t try. To help you get a head start on that, here are a few suggestions you could try.

 

References:

Have you thought of saving those branding dollars by just going in for a word of mouth? Yes, word of mouth is the best way to go about branding, and this could be achieved by providing your existing clients with additional perks. Dropbox did a great job at this. All they needed was to give away 500 MB extra storage to their users for every referral they proposed. This was a perk till the user reached 16 GB. Now, what ad could perform better than that?

Infographics:

These are the best ways to share the answer or information about the most important concerns of your users, or followers. Most clients need information on something and that’s why they are in business with you. If you could create an exciting infographic that highlights their concerns, people would come flocking to you. Now the next question is “Do you know what your customers want?” 😉

Freemium Products:

I am sure you would have used a freemium product at least once in your life. It’s simply a company or brand allows you to use their product or platform for free for a period of time, and then when you are addicted to it, they decide to charge you… 😛 Well, life’s like that  Anyways, the purpose of providing your customers with a freemium product is so that they either turn into regular paying customers or to the least flaunt your brand or product used for free. Eventually, either the user or the onlookers become the buyers.

Freebies:

The best way to get people’s attention is to give them something that’s FREE. Yes, a brand name on a pencil, pen or even on cups that you are providing for an event or program could go a long way. Why don’t you try it?

Contests on Social Media Platforms:

This makes your brand shine like a nickel in a ray of light. Yes, create contests that suit your platform or brand and ask viewers and followers to participate. For example, running a contest that supports posting of images or videos using a product you just released into the market, with the need to get maximum votes on the image contestants to share on your platform. This will get people spreading your link like wildfire, creating grounds for banding.
Well, this is not the long and short of it and I could go on and on. But we’ll leave you with this for now and request you to visit our website urbansoft.co for more details on the services we provide. Thank you for your time, and I hope you enjoyed your read.

 

How to Increase your Followers on Instagram?

Instagram, a platform that started out as a fun app for kids has overturned the marketing worlds in areas of branding for firms. It has turned itself into a serious contributor in content marketing, brand building, and also as a social networking tool; with the present population of more than 200 million active users who more than 60 million images and nearly 1.6 billion likes per day. Now, those aren’t just numbers, but is a recognition to any firm or individual who’s looking to reach for the stars. An additional fact confirms that all networking platforms average a 0.1% engagement rate in comparison with Instagram that has a 58 times higher engagement rate than that of Facebook. Now that Instagram has got many of our heads turning, we at Urbansoft would like to share a few ideas on how to increase followers on your Instagram page the right way.

 

Create & Promote Dedicated Hashtags:

Most companies do create hashtags that are specific to a particular product, promotion or brand by itself. By spreading the word through a hashtag created, that in itself brings you the branding and followers that you need.

How could this be done? Create a hashtag and make sure it gets in the public eye. You could mention it on the radio, a TV program or ad that is trying to promote your product or brand, add the same to your online profiles, emails and even to business cards or invitations. There’s no point in creating a dedicated hashtag if no one is going to share it, and expecting that people will find it and promote it on their own will only end up in disappointment.

Create Exciting Tags:

We all know that you are trying to build a name in the business, but rather sticking to the same old formats that will only get you views and no followers; take a risk and create something funny that will have people talking about you. Word of mouth is also something that you need to touch on while trying to build a presence on a platform. So don’t hesitate to mix and match what you have with something that could turn heads. My way is creating something funny in between posts, because nothing beats a good giggle.

Participation in the Crowd:

Instagram is one of the nosiest and crowded platforms for social networking. You could miss a lot with just a blink of an eye. But that’s what makes it special. It’s also a place when many people could get to know you all at the same time. But what makes you more prominent in a crowd is participation. Just a word or two shared on posts that are relevant to you, or even use of relevant hashtags in your posts that are trending could help your head bounce above the water.

Adopt Influencer Marketing:

Some people might just consider it as getting in the way, but I call it ‘influencer marketing’. Find out who or what influences the people whom you want to connect to. Then become a part of their conversations or posts to help your target audience identify you and your presence in the market. While you do this, always make sure you are building a relationship with the influencer while painting a positive picture for yourself in the eyes of your onlookers. (Sneaky, but good! ;))

This is just a tip of the iceberg and we would love to share more insights on how you could get your platforms to perform to their best. But for now, we’ll just leave you with that. For services related to Social Media Marketing do not hesitate to give Urbansoft a call.

 

 

10 Interesting Gifts for Smartphone Users

We live in a digital world and nearly two-thirds of its population own a smartphone. Keeping this in mind, shopping for gifts for our loved ones has never been easier. Based on experience of the crowd that I move with, I have picked out a few suggestions for my readers. Hope you enjoy your read.

 

  1. Gloves: Gloves for touch screens are the ones on focus now. They are affordable and every touch screen owner will love to have one.
  2. Door Bot: Little expensive, but quite useful. Can be used to view and talk to people standing at the door through a Wi-Fi camera.
  3. Reality Tee: There are bound to brighten up your shopping experience, you just point your phone or tab at the tee shirt of your choice and you have got a visual of it on your phone.
  4. Smart Phone Case: gift your love one with a customized smart phone case. It’s simple, choose your favourite picture and send it to an image site named Shutterfly, this site permits the user to carefully arrange the picture as per your taste and a case is created a and shipped off to your home.
  5. Sonar Fishfinder: If you love fishing or if you go out to sea often, you might want to get yourself this app. When installed to your smart phone, it helps to find fish below the vessel through sonar.
  6. Bluetooth Gloves: These help you to make and answer phone calls through a wireless glove that is in sync with your touch screen phone.
  7. Camera lens for smartphones: For those who are quite into photography, but are unable to carry a camera along everywhere they go, this would be a good choice as a gift. Amazon has a wide variety of camera lenses that you might want to check out.
  8. Headbands: There are a few who love to listen to music while trying to sleep, or just wear them to keep out disturbing noises like snoring, or other disturbances such as banging in the next room. 😉 These music headbands help keep out the noise, give you the pleasure of listening to music, and is also safe when compared to ear buds that everybody focus on using.
  9. Bluetooth Key finder: We all have done this at least once and some of us make it a habit of losing our keys, this is a best gift you can give someone who shares this problem. ME!! :p
  10. Thermoelectric Generator: This was very interesting, I was amazed when I read about this. For people who like to camp out often, this would be a good choice. All you have to do is fill the power pot with water and place it over any stove. Now connect your adaptor with your phone to your power pot and voila!! It charges.

 

Blogging- How is it done?

We all know the importance of Internet marketing in the world today; where Internet Marketing is not just related to sites and content that you put on a portal or page; but is all about how to put the message across. It can be an article or news or just an update that you would like to share. The question is, how do we go about doing it? Let’s take a few things into consideration.

 

  1. The Reason for Blogging: Do you blog for fun, professionally, for passion? Why do you blog? Needing to know the reason for blogging is as important as you know where you would like to live. This reason will determine the design and the content that goes on your blog.
  2. Advocates: Who are they and how are they related to your target market. As a rule, they will also form a part of your target market and will also be sharing the content that you post.
  3. Research: A term that is well known, as it brings results. Research is the key, now that you have found your target market; start focusing on what they like to read, what they share, even social networking sites can help you in the same. Now the next step would be creating a chart and filling in the important keywords and articles that the target audience focuses on.
  4. Scheduling: The next thing is about being organized, create a schedule, a basic requirement would be at least one blog per month. As professionals, people get out at least an article on their blog every day. Choose twelve topics and stick to it as a schedule for a year, you may increase the number of blogs if you like but try not to reduce them. If you want to literally stand out of the crowd I suggest, you do at least four a day.
  5. Splash Words: Start by getting your ideas on the page, get it all out. Then choose the ones that make your point the most. Do not focus on the title of the blog or the images that you’ll be fixing already.
  6. Rest: You need to stop focusing on the same thing for too long. Take a break or else you’ll read it and get into editing and your tired mind will make your piece of art into a mess.
  7. Editing: Try to make the necessary changes yourself, or the best way to go about this is to ask someone else of the same cadre to do the same for you.
  8. Title: Make a smashing statement to just sweep up your audience with a word. Best to go with a statement in colloquial terms to get people’s attention.
  9. Images and Links: Links are required to get additional information across to the reader. The purpose of adding links is to make your blog more informative; giving the reader all he/she needs is the basic ideology. Images are basically used to attract the readers or even for clearer understanding. Humans tend to lean more upon pictorial presentations more than text, and an image will give them all they need.
  10. Final Details: Edit and refine, do your magic and post. If you feel you missed out on something you can always go back and make the necessary changes.
  11. Promotions: Understand that your article has to be tailored according to the platform that you are posting it on, Google Plus is not Stumbleupon and Twitter is not Facebook. Remember the effort you put in now will return with interest in the days to come.
  12. Regular Blogging: Last but not the least stick to your schedule as there may be followers you are unaware off keeping track of your Blogs that may lead to future prospects. Blogging for some is pleasure or fun, but in most parts of the world today it’s a social media strategy.

 

 

Social Media & its Lessons Learned

When you run a social media platform most of the content posted and time schedule followed goes on an experimental basis. At least, this is what happens when you are trying a platform or product for the very first time. After all, such experimentation is complete, and on understanding your audience better, it makes it easier to achieve better recognition on any social media platform. At Urbansoft we have done the same using various platforms and products in the industry, though it was a tedious process, and resources and money spent, we could now confidently say that we have been able to break the code. Listing out just a few of our lessons learned, we have the blog below.

 

Facebook Posts Run On Audience Likes & Not MONEY:

Most people believe that the more you spend the more you can achieve. Unlike that, Facebook plays fair and your product or service meets better chances not based on the money you spend, but the way you are able to attract your customers to the post. This would include quality of content based on the likings of your target audience. The next aspect would be considering the time at which your target audience is available making it visible for more views.

Equation: Content to Audience Liking = More Views + Likes (Money spent is not of the matter here)

Audience Engagement & Retention:

Have you ever wondered why your videos have not been watched more than 10 seconds? Well, you could either make it or break it within the first 3-7 seconds. If you want to increase your video’s average watch time, you might want to re-think your content strategy. To keep your customer engaged and watching till the end, you will have to optimize the first 3 seconds of your video. This would include tuning into the customer’s interest and conveying your major ideas within those first three seconds followed by repeating the same elaborately in the later part of the video. Makes sense?

Equation: Optimized Content in First 7 Seconds = Increased Watch Time

Recognition:

Have you ever felt connected to a particular video or quote that you have read on a social platform? Yes, it has happened at least once in your lifetime. Well, when this happens most individuals are moved to share the same post or even comment on the same when they see a little of them in the same. Similarly, videos or posts that impart a personal touch to a particular group of people, it moves that particular section of your audience to react or respond to the same. For example, An video on best marketing skills could move a group of marketing individuals in your audience to re-share the content or even start a discussion in your comments section. The strategy used here is to increase your audience engagement.

Equation: Connecting with your audience = Increased Post Engagement

Timing:

At most times your posts seem to perform well when you have your audience and you’re posting schedules figured out, but, there are times when your current posting strategy might fail temporarily. Yes, when there’s a global event crisis, talk of the town news, or a particular holiday season on; don’t expect your post to function to the optimal. The best way to get around this in that particular hour would be to place an offer in relation to the season in concern or to boost a post about a product price drop or event conducted.

Equation: Altered Audience Attention = Decreased Engagement

Native Vs Non- Native Content:

 As per theory, it states that native content works best for platforms when compared to non-native. This could be debatable though when certain firms service companies globally. But, most case scenarios, prove that native content causes increased customer engagement, which is clearly what we are looking for.

These are just a few aspects that we got to consider in our social media routine and management of personal and client-based platforms. If there is more that you’d like to share with us, please feel free to comment below. If you are looking for assistance in maintaining your social media platforms please give us a call.

 

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