Minimize Cost Using the Cloud – HOW!?

There has been a rush towards cloud computing in a large part of cost-conscious IT departments that look towards the cloud as the next step in virtualization and probably the best solution to stretching IT budgets. But with the need to provide fully elastic services in the industry, cloud computing does scale in real-time. Does that mean that IT should turn its eye away from the bottom line?

CMP – Solution to Minimizing Cost Using the Cloud:

  • Rightsizing:

With the goal of minimizing costs and maximizing performance, rightsizing is put into play. This refers to virtual machine allocation in your infrastructure, based on resource workload thereby minimizing cost and maximizing performance. By analyzing data that monitors individual virtual machines, you can recommend changes to resource allocation. Using a cloud management platform one can also collect performance metrics that identify average and peak resource consumption over a specific period. When these metrics are seen below the normal threshold, the cloud management platform makes recommendations to a smaller, more appropriate instance type.

  • Power Scheduling:

Making and keeping track of the power consumed while running programs in the public cloud can help you keep costs down. Maintaining a power schedule helps you configure times when your team needs to restart and shut down usage. This prevents them from running overnight and during the weekends when nobody is using them, but you are PAYING for. As you pay for public cloud usage by the hour, a schedule that turns it off by 7 pm and restarts at 7 am can save you more than 65% of your regular costs versus an instance when it runs continuously and even during the weekends.

  • Lifecycle Management:

Especially for public clouds, lifecycle management is essential and its usage is quite clear. Workloads that have been powered off and are out of date can be inadvertently powered on, and have the potential to increase monthly bills. Using unmanaged virtual machine sprawls can create a negative impact by wasting resources. One solution to help with the same is by assigning an expiration or decommissioning date to a virtual machine which is created. This excludes the core infrastructure VMs or VMs which run workloads that are critical.

  • Cloud Cost Analytics:

Using reports that provide clarity on a cost comparison, cost visibility and chargeback; one can educate business units on determining workload placements, which could affect costs based on technical requirements and usage. Many such corporates run comparisons to identify that the results are not apples to apples, but apples to oranges.

  • AWS Reserved Instances:

One of the ways to control computer costs is by using AWS, Amazon EC2 Reserved Instances (RIs), which allows you to fall-back on EC2 computing capacity, which benefits in alteration of considerably reduced hourly rates. This can be as high as 75% in comparison with On-Demand Instance pricing. While choosing RIs the best case would be to go for one with very stable usage patterns. These can benefit you in accomplishing the highest savings with rapid ROI while minimizing the possible effect of future unused resources.

For more details on cloud computing and ways to reduce costs for the same contact us here

 

Choosing Accounting Software? 5 Factors to Consider!

Deciding on the right accounting software makes businesses easier to operate on. Understanding the exact software you need, and all its functionalities, are the core reasons that you should fall back on while making a decision that you will certainly not regret. If a company decides to buy or build for the first time, there are certain areas to ponder on to avoid mistakes in the selection process. Collaboration with a trusted software firm will help you prepare for the path of selection and is a good idea for safe sailing. To go straight to the highlights, here are a few factors to consider while choosing any accounting software.

  • User-Friendly Software:

Anything that you use, you want to make sure you get what you need with ease. Likewise, while selecting a software it’s important that it meets the criteria of ‘user-friendly’. In the case of an accounting software, requirements such as the financial status of the company is what lands at the top of the agenda. Aspects that focus on income and expenditure for the last 6 months, bills to be paid, invoices that are owed, and platform user activity, fall in the areas of prime importance. Finding all of the above in a single dashboard is what is called a friendly application. uAccounting by Urbansoft has been designed to help meet the same, and benefits you in bookkeeping and accounting.

  • Web-Based Application:

We live in a fast moving world which requires us to stay ahead of all to keep ourselves at the top of the game. This means that decision making at the right time without delay matters. Having a web-based application helps you stay informed of changes in your financial data on-the-go. An appropriately equipped application can help you receive emails on invoices, check out your financial status at all times, keep you in collaboration with the team, and help you make calculated decisions.

  • Software Integration:

Why look for a software platform that helps in software integration? Well, if you are looking to upgrade your existing software, it’s important to choose one that seamlessly integrates with your suite of other business software. As we know it, we depend on the analysis provided by a ton of software platforms that we function with, and making sure they all sink together can have a huge impact on decision making. At Urbansoft we serve clients with software suites that help integrate various platforms on to a single dashboard without affecting compatibility.

  • Secure Data:

Financial data lying around is always insecure. What about opting for a web application that is online? Safety and security of data stored is of prime importance, and choosing a platform that affords a protection of the data stored is a wise choice. Opting for an online accounting software can help you save business’ financial data on an external server. Though most corporate owners hesitate to save financial data on external servers, it does turn out that they are a lot safer than on personal servers. Looking for a software platform that promotes data security as well as keeps you in touch with regular updates and constant contact with the same, is what is basically required.

  • Pricing of Accounting Software:

Pricing of any application is of a major concern for most business owners. Paying and licensing for software becomes the prime reason why most small businesses stay away from software purchases. From understanding, it’s found that loss of financial data or misuse of the same is what could affect the functioning of a company far more than what a software could cost. Finding a software partner or service provider that could suit your needs at an affordable price would be the right choice.

While there are many such software’s available in the market, custom-made uAccounting Software as designed at Urbansoft are hard to find. Since accounting plays a critical role in managing a business, there are a few specific features that an enterprise owner seeks out to guarantee that his needs are met effectively, and most importantly, securely. Urbansoft’s uAccounting software includes features such as reporting, analysis, graphics, automation, automatic updates, customization, interoperability, scalability, expandability, and security.

Contact us for a further discussion on the same; we look forward to working with you!

Run an Oracle Data Warehouse in the Cloud – Why?

As we know it, businesses are constantly evolving and changing, and as a result, IT providers deal with operational challenges connected with the regular procuring, deploying and maintaining of their infrastructure needed to support the growing amounts of data. Well, modernization has made it possible for technologies such as Oracle to offer an autonomous cloud database which can be upgraded with time when the need arises. Oracle data warehouses use different designs for standard operational databases so as to maintain accuracy while updating real-time data for cloud customers.  Here are a few convincing reasons why businesses need to run an Oracle Data warehouse. Read on!

  • Increase Speed of Deployment:

To allow companies to be more responsive to changing market demands, Oracle innovates on hardware and software to enable cloud customers to use an Oracle Database and related applications,to help achieve business progression faster and easier. This gives companies a good edge over their competitors as they keep pace with market reforms.

  • Run Efficiently:

With Oracle data cloud, you can boost sales billing, deliver values, shrink variable cost, plan ahead, and save costs associated with mismanagement. Furthermore, you stand the chance to use Oracle social to listen to your customers or enable them to communicate with your team easily, anytime, and from any location.

  • Rapid Security Updates:

Generally, any system connected to the Internet is susceptible to the threats of hackers and online predators. With this in mind, our Oracle team provides suitable tools that help companies and governments build a strong security framework using the cloud, which detects and prevent scams, spam emails, and other malicious malware.  This keeps all private data ever secure.

  • Big Data Enablement:

An organization dealing with big data enablement can streamline the same by using a cloud-based warehouse option for storage. With these tools, customers can implement big data solutions for standalone platforms, or tied to Oracle Database for a more complete solution, as well as, boosting big data efficiency.

  • Accelerated Analytics:

Oracle cloud Data Warehouse combines database predictive analytics algorithms with open source R algorithms that are easily accessible using SQL and R languages. This helps customers conduct extensive analytics on their products and services for further improvement.

  • Platform Completeness:

Avail a complete platform environment of Oracle cloud that permits you to build, deploy, integrate, extend applications, and other platform services in the cloud with no delay. Urbansoft cloud services help to reduce vendor flaws and complexity involved in managing multiple technology providers to attain high performance through streamlining workloads.

Check out other ways Urbansoft can help you run an Oracle cloud data warehouse by visiting our website. We are certain that companies are creating new information architectures of multiple physical data stores, whichis why we use technologies such as Oracle, Big Data, SQL and so on, to make all the distributed architecture into integrated reality. Urbansoft cloud services are designed to help you gain a competitive advantage that can benefit your business beyond your imagination.

Let us connect and keep your business in pace with digital transformation.

ERP in Manufacturing – 6 Solutions to your Problems

Expansions in the manufacturing processes do create complexity in administrating and managing a business efficiently. While these modifications are essential for the growth and success of your business, it requires a befitted solution to automate all operational processes. An ERP solution is designed with many tools which are integrated within the system to help an organization automate the majority of processes involved in placing and fulfilling orders. Here are common manufacturing problems that can be resolved with an ERP system.

 

  • Collaboration Practices:

ERP implementation caters for every aspect of a manufacturing firm including collaboration among your team from any location.  Collaboration issues arising from functional boundaries, departments and those impacting the extended enterprise is eliminated with the use of ERP solutions. 

  • Reporting:

Mainly, data management, gross margin, and inventory management are 3 key issues adversely affecting manufacturers of all types and sizes. Rather than enabling a large volume of data to overwhelm your team, ERP Software can provide you with the right reporting capabilities by visualizing all the data consolidated in the system.  Easy access to data, current inventory levels, and sales forecast procurement anticipated, enables you to plan, schedule future operations and many more.

  • Rules &Compliance:

In the recent years, the risk of non-compliance has become a major concern, especially for multi-national manufacturers with operating jurisdictions. For example, compliance with internal standards, policies, and procedures as stated under the compliance standards of the governing legislation are a few that we can mention. To reduce the stress caught up in dealing with these laws and regulations, the ERP system is designed to help you tackle these issues efficiently.

  • Quality Issues:

Quality control and assurance cannot be compromised for anything else if you need good credit for your products or services.  ERP helps manufacturers to implement standard procedures, and maintain quality in operations. For instance, intimating tasks, measurement, creating or updating business strategy and a lot more.  ERP is just a perfect match that can help you monitor quality at all stages of the production process.

  • Lot-Tracking:

ERP lot-tracking tracks several units of a stock item using the same lot or batch number. A well-built manufacturing ERP system can handle both forward tracking and backward lot-tracking. Companies like Urbansoft develop ERP that meets the specific needs of all manufacturing process.

  • Maximizing Profit:

One of the biggest problems manufacturers face today is the inability to maximize profit.  Profit is best maximized if manufacturing waste is kept at minimal. ERP has effective tools that minimize waste in a lot of ways. It can effectively monitor the production process, inventory planning, scheduling, eliminate the misuse of raw materials and control losses.

uERP a pride of Urbansoft which is cloud-based does it all. It is user-friendly, flexible, customizable, scalable, affordable, and easy to implement. It can be used on the go, enabling you to work anytime, anywhere. Most organizations are still hesitant to choose ERP based on Multiple Factors. uERP was developed keeping all the potholes in mind and fills in all the GAPS to ensure the TCO is met and the deployed solution is successful.

Find out more of how we can grow your business faster.

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Is RFP the best Idea When Purchasing HRIS Software?

It’s true that RFP makes HR software purchasing process a lot easier. Yet the same is misleading in determining exactly technological solutions right for a business. In most cases, the intricacy of a project may cause one to go for RFP, but reasoning on at its many cons may be off-putting.

 What is HRIS RFP?

The process of drafting a request for proposal for purchasing anHR software is termed request for proposal. During the process, customers’ bidders review the solicitation and submit their opinion for determining the best solution for a company. This process isn’t always the best. Here are a few reasons behind the same.  Read on!

  • The Business Requirements:

It’s unfeasible to fully agree on a business end-to-end functionalities or requirements at the initial stage of purchasing HRIS or any other HR software. With this good reason in mind, it’s easy to see why so many companies deploy HRIS systems, not on the basis of RFP. Changes or adjustment may occur during the implementation process to suit the exact needs of entire departments in your organization.

  • The Vendors’ References:

Prior to accepting any vendors’ references, ensure it can address the specific needs of your business, and not show a list of features and functions that will not suit the business. No one is disputing references, but it has to be done and used at the right time. At the RFP stage, both the vendors and the clients are not equipped with the right information yet. This is best presented during the evaluation process.                                          

  • Cloud-based HRIS are Configurable:

Most modern HR software solutions are configurable in nature. That means you can adjust the system to suit your organization’s cultures and goals. A highly configurable, cloud-based HRIS product enables organizations to take their HRM online and speed up HR processes. When it comes to vendors determining specific system features, they are most likely to give yes or no answers which aren’t based on facts and may not suit your plans.

  • The Total Time:

From the start to finish, the time can’t be ascertained as it takes an effort to create, dispense, assemble, read, and evaluate all the responses carefully to short-list the best. If you decide to go on with RFP, spend adequate time to qualify the document presented, for this will prove a remarkable investment; besides, it helps to select the best organization that genuinely delivers an outstanding solution to their clients.

  • The Price:

Good plans allow the HR software vendors to tailor the features of the software and requests of the company only in estimation. But both implementation and training cost is difficult to ascertain in details with an RFP. Requirements in most cases change as you go through the evaluation process making implementation costs change from the cost estimated at the initial stage.

uHRMS is a product from Urbansoft which helps to revolutionize your workplace, automate repetitive and time-consuming tasks associated with human resources management, and frees up some of the company’s most valuable employees. It also allows the focus to shift to culture, retention, and other highly impactful areas. This can be used as a stand-alone application depending upon customer requirements. Give us a call and we can help you work things out. Contact us

Mobile App Launch!? – How to Market it?

Around the world, over a million smartphones are been designed and launched every day, which increases the challenge for app marketers to grow their businesses. It’s no wonder many mobile app firms are now adopting mobile apps as part of their marketing strategy, by boosting their customer engagement initiative, which helps them derive customer satisfaction and retention. A well-crafted strategy for your app launch in addition to social sharing will keep your app ahead of its competitors. If you are looking to achieve success in launching your new app, continue reading!

  • Understand your Target App Users:

First, start by identifying the most popular and suitable app content that gets more shares, maximum reach, and engagement on social platforms. Navigate through a few similar industries online to see what they are doing lately, ways that they implement to attract more users to their app. Relevant blogs, videos, images, articles, customer’s reviews, recommendation and interviews containing appropriate information is helpful in getting more ideas to market your app better.

  • Start Early:

It isn’t wise to wait until the day you intend to launch your mobile app to start marketing it. Initiate preparation and marketing long before the launch. For instance, your marketing outreach activities could start from 5 to 8 weeks before the official launch date. Bear in mind that unique strategies are required to get the notice you expect for your mobile app.

  • Do Something Different:

Doing something off the usual, could help you turn heads during the release cycle, and after the product launch. How? Something unusual could be related to touching people on an emotional level, or creating and posting a funny video, an infographic, image, publishing a survey that portrays the value of your product, an accomplishment centered around your industry event and a lot more.

  • Get Audience Feedback:

Launching anything for the first time isn’t easy at all; as there is a lot of work to keep the conversation going. To stay ahead of the game, be the best coach in the game. Find out how customers feel about your app. This will no doubt help you redesign an ideal app that meets your users’ needs.  Using monitoring tools like Google Analytics, track everything to determine product performance.

  • Create a Content Calendar:

Is this necessary? Yes, of course, a content calendar portrays what content your business will produce at a specific time. A content calendar when effectual can save you time, energy, help your readers engaged with your post. In addition, keeps you well organized and on track along with other business tasks.

Finding the right designers with the right kind of vision for your Mobile App can be difficult. Urbansoft works with a team of specialists who are great visionaries and are extremely passionate about what they do. If you have an idea, share it with us and we’ll help you bring it to life. Contact us here!

 

 

How to Increase Engagement on Instagram Posts?

Are you looking for ways to boost your Instagram post engagement? To grow your online presence and stand out, it‘s vital to manage the platform wisely. There are myriads of things you could do to define, or distinguish your brand and connect with your target potential audience on the platform. Using them appropriately is one of the confronting factors that most businesses face today. With a well-crafted strategy structure, you stand a good chance of driving real leads into sales. If you have already reached your target in sales, you might want to stay tuned to learn more on reaching your target audience through Instagram.

  • Use Popular Hashtags:

On the whole, using 30 hashtags in every of your post isn’t a guarantee for a larger number of followers, but depends on how targeted, strong, and popular your hashtags are. Using search engines, study your top online successful competitors and top influencers closely to find the best hashtags that make their content more discoverable and viral. With that, combined with your niche hashtags, tag wisely to your post.

  • Post at the Right Time:

You may have crafted the best posts ever, yet you aren’t noticed as anticipated.  The reasons behind the evasion could be the time of choice. Bear in mind that the same time may not work for all brands alike. Start by determining the time zone of your target customers. Conduct an experiment to fish out different posting schedules that best work for your brand and followers. A time management system can support your team to effectively use their time and strategy to target visitors.

  • Showcase Product Posts:

To show off your products and services, videos, and image content are the kind of posts that would help you build long-term connections with customers, and make your business go viral.  To connect to more customers on Instagram, post your product images and description from time to time. To get off the routine, you might want to add a few fun videos or images to keep your visitors entertained.

  • Ask Questions:

Recently, Instagram stories pose opportunities for brands and audience to begin conversations. Instead of using only feed or live videos often, you could use thought-provoking questions to stimulate the interest of your audience in the topic of discussion. A simple question goes a long way to increase traffic for your brand.

  • Inspire Followers with Quotes:

If you’ve noticed, Instagram users love content that is relevant to their interests, goals, and aspirations. You could make use of search engines to fish out some quotes or you could share a few thoughts of your own. It’s always welcomed when people are more genuine in their writing. Looking at the target audience and the age groups that visit your page, you could go viral with quotes that interest your readers. If your visitors find quotes are motivational, it would increase shares and keep people coming back for more.

With all the attention of viewers going to social media platforms, like Instagram, LinkedIn, Twitter, Facebook, Google+, and Pinterest, it shows that you need social media management to help you get noticed. Urbansoft works with experts who help get you through the minutia, which helps you get into the spotlight. We create opportunities to get the word out on your brand, products, and services on social media, where most people spend their time rather than anywhere else. Contact us here.

Mobile Apps for Real Estate Agents – Benefits

Mobile apps, are something than everyone is well acquainted with today. With support from advancing technology, mobile apps have grown to meet the needs of every business, and real estate isn’t left behind. Mobile apps in Real Estate!? Why are they needed? Real estate agents, brokers, investors, and dealers confront everyday business pressures as they strive to leverage sales, meet market demands and beat the competition. A customized mobile app solution designed for this purpose can tackle all these problems in a twinkle of an eye with zero stress. A gist of these benefits is mentioned below.

  • Improved Customer Connect:

In the last few years, many real estate marketers realized that they could not reach a lot of clients with their strength alone. A real estate mobile app can be used to widen your market by helping your target buyers and sellers to connect conveniently with your agency anytime and from any location.  The easier customers can reach you, the more sales you attain.

  • Improved Communication:

Real estate mobile apps have proven to be true communication supporters for real estate business. It makes it simple to maintain a healthy relationship with your client, makes information flow to and fro faster and easier. In addition, assures that you’re available, reliable and can be called upon at any time by customers. This improves relationships, trustworthiness and helps you gain add on businesses through recommendations from them.

  • Expose your Brand to iOS Users:

By adding web mark-ups to your website it enables Applebot web crawler to index your content in Apple’s server-side index. This makes the information about your business easily accessible to all iOS users on their search results. Your developer can integrate the function to your real estate mobile app to expose your business to all its users.

  • Handling Ads:

Apps are also a better way to display ads to existing customers. You could reach a large number of your audience using mobile phones and tablets. From time to time, you could showcase available properties for viewers or visitors to check out the latest offers in trend, including bids which increases the chances of a sale up to 40%. You can share service-related content, images, and videos to encourage people to view, share and even download them.

  • Better Commission Sharing:

In real estate business, both buyers and sellers sometimes get tangled and discouraged when there is no proper commission sharing listing in place.  Real estate mobile apps when integrated with MLS, permits users to make more choices from all property listings by using an unlimited number of sellers and agents. This, in turn, increases your chances of making more sales.

  • Track All Expenses:

Keeping track of real estate expenses is time-consuming particularly when dealing with a large number of clients. To make the expense management easier for you and for customers, try using a customized mobile app that will enable you to manage all expenses efficiently.  Further, the app allows the users to take screenshot receipts, convert any currencies, and list all expenses automatically and systematically.

  • Better Decision Making:

Organized decision making helps firms be more productive, efficient, and profitable. Mobile app platforms enable buyers and sellers to connect and make analysed decisions on the business at hand based on data available. Besides this, buyers have better access to view what they need from your variety of property listings. Sellers also have quick access to check and understand a buyer’s interest based on the offers they follow-up on.

uREMS (Real Estate Management Software/ App), from Urbansoft allows everyone and everything to stay connected on a single platform. The software allows you to attract a large number of renters, enhances return on your investment, and automates everything. We work with a team of specialized software developers who are great visionaries and are extremely passionate about what they do. You could set up an appointment and discuss your app ideas with them. For more information on our uREMS, Contact us.

How to Go about a Website Redesign? – A Quick Checklist

Are you facing trouble with traffic to your website? Aren’t you getting the necessary attention? Or are you having a hard time keeping visitors on your page? These are just a few of those problems that most websites face.

If you aren’t reaching enough traffic, your site may be out of date. To keep your website constantly up-to-the-minute, time to time redesign is the only solution. Note that website redesign supports and improves a business’ overall marketing efforts. To begin with a redesign, you’ll have to start the project ahead of the design process.  Sound planning, study, and insight on the pros and cons could lead to an immensely successful website; and make all design stages easy. For support, the following checklists can guide you down the road of a successful website.

  • Understand Your Users’ Journey:

 The first thing you could do is to collect a data-based understanding how your visitor engage with your current site could be essential to attain a successful website redesign. Sadly, when discussing the project scope, most firms focus on the site design and functionality, overlooking or allocating less time in understanding target users, which isn’t wise.  Understanding the user’s journey provides an edge to what they need and want from your business.

 

  • Evaluate your Current Website:

Don’t start your redesign until your current site is audited and understood. The rationale behind this is to perceive your site weak points as wells as its strength to help you know the area of focus. Studying and analyzing your site insight will help in this regard. Highlight all your findings for easy modification.  It’s a waste of resources focusing attention where efforts aren’t needed.     

                        

  • Do a Competitive Analysis:

If you’re out of sufficient ideas, analyze different competitors’ performance to find out the mechanisms that attract customers to their sites in view of their marketing position and customer experience. The gathered information offers a better sense of what to do in relation to content, image design, pricing, and colour on your site. You don’t need to copycat the same for your site. Get adequate notions in addition to your existing strategy to make yours better.

 

  • Reboot your Brand:

From time to time, attempt to change or upgrade your brand to keep it current, and relevant to the market and for a fresh look. You must also differentiate your brand from your competitors. If you don’t have a unique proposition in mind, take a break and think about how you can develop a unique value proposition that stands out of the crowd. Customers are engrossed to what is unique and valuable- that’s customers’ perception.

 

  • Create a Realistic Timeline:

Although predicting time to build and launch a new site is quite challenging, but as for a redesign, the time is quite more realistic. Determine how long this should take before discussing deadlines with your team. Don’t be surprised; you may get different timelines from a different agency, and that is normal. To sort out your dilemma, glance through their portfolio to find out the reasons behind their suggested timeline. For a quality website, the time falls between 2 to 5 months depending on the size and how flexible you, the designers or developers are in handling the same. Start the most pressing tasks earlier to avoid tight deadlines.

 

  • Content is a Priority:

As there are a lot of considerations to be made in the process, get expert assistance. For example, a digital marketing agency working for you makes the redesign journey smooth and successful. They can help you with the right content that engages traffic to your site. However, if you have all it entails to do same, ensure the content is concise and valuable to your visitors. You could also set up a user test requesting your audience to perform a task on your developed site prior to launching. 

                                                      

  • Measure your Performance:

To maintain a successful website redesign, continue to measure, and evaluate even after the launch.  This is the key to understanding how your new site is performing. Using analytic tools, find out if all the benchmark goals set out earlier are achieved or not. If not, then do the needful to improve.

Urbansoft, a well-known website design and development firm in Bahrain, and has been identified for its credibility, integrity, trustworthiness and customer satisfaction around the globe. Designing over 500+ sites over the years has given us the required boost that we needed as a start-up firm. Contact us for further details or assistance in the same.

7 Outlines to Transform Organic Leads into a Customer

On the whole, the motive of every B2B or marketer isn’t just to generate leads but to make sales. Although the strategy is the fastest means to get people locally and globally to find your business and buy, yet, if you visit many businesses pages today, a lot of resources are invested to generate tons of leads, sadly only a few or none is converted into sales.  Isn’t that a big challenge?  If the situation is the same with your business, the following scenarios can help you to convert your organic leads into customers successfully.

  • A Sense of Urgency:

 In marketing, there’s a number of ways to build a sense of urgency for positive change. When you figure out how it works in regard to prospects and team, converting customers can occur with the tap of your fingers.  A sense of urgency is the act of telling your target customers or team to act promptly, unfalteringly and without delay. A failure to act swiftly,could result in opportunities being lost. Using a loyalty programme, or scarcity strategies like limited stocks remain, prices soon to rise, offers soon to end, and etc could improve your buyer’s buying decision.

  • Qualify Sale Leads:

 Bear in mind that not all leads are saleable. However, stop wasting your resources on leads that won’t bring a return. Preferably, direct your efforts sensibly towards customers that are interested in obtaining your products or services. You don’t have to be a marketer to understand a few key metrics about your sales funnel but understanding how it works is the prime.

  • Recognize the Setback:

 If your employees are proficient in leads conversions, there is a good propensity to convert most of the leads if not all. Aside from the above, how to collaborate with the leads is yet another problem that needs attention. A problem lead analysis tools can help you to reckon is how the lead’s problem is impacting your Social ROI.

  • Add Value to your Business:

Build value before giving a price.  Value-added services are worth paying for, leads to customer satisfaction, with a good brand image.  This value shouldn’t be limited to your products and services but others like training your employees from time to time on new conversion strategies, highlighting pertinent customer testimonials and reviews and ensuring a good look on your website. This helps to create trust and confidence in customers.                       

  • Create Tailored Content:

Develop and organize all your content to reach out to all prospects. To do this, organize your content by type, readers’ interest, topics considering the preference of each of your target lead. A customer that reads and loves your content will always come back for more.

  • Make Purchase Easy:

 Make customers understand what you do and secondly, make it easier for them to do business with you.  Ensure that signing up to complete payment is made as easy as possible. Clicking and navigating your page options shouldn’t be an issue, minimize form filling, simplify product demos, easy contact, cut out the jargons, etc. Note that customers may skip the whole purchase and buy elsewhere if the payment process is strenuous.

  • Track Everything:

 Track all conversion processes from the start to the end so as to confirm a list of problem-solving options and set criteria for evaluating conversion activities. Without a measurement system, you can only guess at your sales conversion rate which isn’t the best. Measurement systems enable you to focus more on lifting your standard performance using better sales techniques as well as the key factors that impact sales more positively.

For nearly a decade now, Urbansoft had been working to benefit as many business owners as possible. We work through conversing, connecting, collaborating and creating holistic strategies that are catered to suit each platform. Using Social+ technology, we identify new audiences and opportunities. We increase engagement opportunities between your business and your audience.  Contact us for more information.

 

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