6 Strategies to Keep your Potential Customers Engaged on Facebook

Decades ago many marketers remained baffled on how to generate leads and engage potential customers to their business. But with the constant improvement and support from social media marketing, and by utilizing suitable online tools and resources, many B2B firms don’t fall back on meeting customer’s needs anymore. The trick is to focus on those strategies that will give you the upper hand on various social channels. Here are 6 strategies that could help you.

  1. Analyse your Facebook Page:

 There are two primary intents that a marketer must keep in mind when considering post reach, and page likes. These two facts play a vital function in perceiving the demands of your target audience and in determining the things needed to appeal them.  Besides that, analysing your marketing goal on Facebook provides you hints on the areas of focus on.

  1. Engaging Blogs:

Nowadays, it’s not the number of blogs, images, or videos you post on Facebook, what counts is how efficient they are and the number of impressions or engagements they receive. A sense of virtue, passion or emotion behind every post you make will help facilitate reader’s engagement. The question is, “How to identify if a post is engaging enough?” The number of shares, the number of likes and comment from your readers you find in the insights will definitely tell. This will help you to identify leads that need a follow-up.

  1. Define Brand Attributes:

Brand attributes are a description that highlights the physical and disposition aspects of the brand. After you have defined and identified the selling points that your product or service features, combine the same while spreading your brand stories and messages on your Facebook page. Your brand must prove to be reliable, appropriate, unique, and credible to your audience

  1. Share Amusing Events:

 Sharing activities that are fun is another strategy to engage customers. The interesting event makes your audience view more messages on your page. You must exercise caution at the same time so that you don’t miss out your main objective. You could showcase achievements of your company which is also another source of attracting your target audience. Encourage viewers to share each of your posts if they like them as well.

  1. Follow-Up on Events:

Based on our expert experience in the area of digital marketing, we noticed that after an ad or event is executed, many customers are opened and curious to learning more about your brand. You could use this opportunity to extend a conversation with them. Write a brief story about your brand and share the same to their email, or try finding them on other platforms where they could be reached.

  1. Post Images:

Well, designed images play a vital role in passing out your information quickly. When your audience visits your page, images are the first thing they notice. When your images are engaging and most importantly meaningful to your target customers, it goes a long way in helping your customers draw closer to the brand.

How effective are your ideas in getting you, customers? Perhaps your company’s social strategy needs to be tailored to meet the customer’s goal. At Urbansoft, we’re minds and makers with business sense and creative chops set out to connect people with what matters most, the experience. Contact us now!

 

5 Remarkable Benefits of Branding

Behind every successful business, there exist strong brand attached. This is because every customer experience rests upon branding. A lot of people have misunderstood the term “branding” which totally left them in a complicated state, preventing them from taking needed action towards the same.

Branding isn’t your logo; neither is it your mission and vision statement but, the mindset of the onlookers when they perceive your product or services.  Branding is an influential gear that helps your business stand out from the crowd. Ask yourself: how do my clients feel about my brand? Do I have a strong brand that can give me that competitive edge I need? Let’s look at a few steps at how to get there.

  1. Dealing with Negative Experiences:

You can withstand the impact of negative news about your brand when you are positioned with a good old standing positive impression. The positive image that you have built over the years can cover-up any negative comments received about your business. One mistake doesn’t mean the end of the world or the end of a long-term relationship you have built with your clients. In many a case, to public surprise, many companies bounce back into the market based on special influence toward branding.

  1. Retain Your Workforce:

Do you know why many investors and stakeholders continue to be interested in remaining with a particular company? The real reason is, of course, nothing else but the value of their brand. As you know, no reasonable person will invest in a company with a feeble brand. Having a brand that robustly conveys a big idea will not only retain your buyers but keep them safe when your competitors plot to trap them.

  1. Stay Strong Under Pressure:

Whether you operate a profit or non-profit business, you need to compete for resources, funding, strategy, and particularly your audience’s attention. In a struggle to survive the cut-throat competition, stress is one hindrance, even in a non-profit organization’s progress. To make things easier for you in the face of competition, product or service branding is the only option you have.

  1. Recognition & Loyalty:

One good thing about branding is that your potential buyers will distinguish your brand irrespective of the lifespan of your business. That also depends on how consistent you maintain the same. Aside from the above, if your customers are happy with your products or services, proper branding and designing will help build their loyalty, long-term bond, boost sales, as well as in promoting the company in the market.

  1. Identify Focus & Purpose:

Branding constantly posts a decision of where and when to invest to improve business. You may decide to invest in digital marketing like social media or events, or a decision to expand and launch a new product, or to make it distinct and promote existing products. Branding will help you to identify, and clarify a range of gears to focus on. Moreover, it helps to utilize your resource to maximize ROI.

The keys to effective communications are clearly defined by your brand. Associating with branding agencies such as Urbansoft will keep your businesses one step ahead of their competition; while being remembered as a quality provider keeps you at the top, and encourages repeated business. Contact us now!

 

Reference: Josephpliu

Grantcraft

Blog.tslmarketing

 

How to Win Over your Target Customer?

The competition we hit in the marketing business is like a game, either one loses or wins. Battling against your top competitor in business isn’t that easy as some people think. You may spend your whole lot of time secretly scrutinizing each step of your competitor, but that doesn’t always guarantee victory. Substantial effort is required to incorporate your gathered knowledge, scheme, and style to stand out from the competition. Down below are 5 leading strategies to help you stay ahead.

  1. Tell Stories that Matter:

Boring stories put kids to sleep. That can be compared to customers as well. So, what can you tell your target audience to engage them with your brand? Tell stories that matter to them and stories that talk about your brand. Construct a unique, meaningful, intriguing content you’re your readers would like you to read or listen to. Next, post them frequently on your website, and to your social media platforms.

  1. Use Promotional Approaches:

Apply promotional strategies such as giving customers the sense of buying urgency. For example, suggest a deadline an offer put across, by mentioning details such as ‘prices to increase soon’ or ‘limited stock in hand’ etc. Using such selling strategies keep buyers on their toes, and creates an urgency to make a purchase, saving you time for those who like to stall. This will trigger even buyers who don’t want to purchase your product.

  1. Prove your Expertise:

 Another way that really engages customers, is your knack to prove your expertise and experience. That’s exactly what most customers examine before handing over their project. If your team is proficient enough, there is no holding back business from you. Therefore, ensure that you have an able team that processes the skills required to carry out your client’s tasks in the way it will encourage repeat business.

  1. Be Professional in Your Interaction:

 Quality interaction with your customers matters a lot. A well-presented matter is pleasing to hear. Regardless of how much skill you possess, without quality dealings with your customers, your business is in jeopardy. Your communication with your customer should sound to them that you know your work well. Train your team in the manner of approach when asking for clarification from the clients.

  1. Show Gratitude to your Clients:

Words of appreciation like ‘thank you’ go a long way in telling your audience that you appreciate them and you need them to return to you for future proposals.  There’re many alternatives in the market that may even be better than the brand you provide, yet your clients are still buying from you. Don’t hesitate to say thank you to your customers whenever they do business with you.  From time to time, offer them rewards and keep them in the loop even after completion of a service with them. These will make them value your business and increase their loyalty.

Are you prepared to work with Urbansoft?  We are equipped to work with you. Give us some time win over your target customers and create opportunities for sales for you through our resourceful unique means. Contact us now to experience the best!

 

Reference: The Balance

Entrepreneur

Successwise

 

 

How to Use Content Marketing to Deliver a Brand Voice?

Your brand voice is a fraction of your branding and it’s the tone of your brand voice that defines your brand’s position. It’s no wonder that firms like Microsoft, Urbansoft, Facebook, Google and many others are brands winning the world market due to special attention is given to their brand voice.

The term “Brand voice” is a reliable message or tone of your brand expressed through words, by written or spoken style. It utters messages about your products and services to your target customers. To get your brand to the top, do pay attention to the following suggestions.

1. Understand your Customers:

The first and foremost action in content marketing is to identify and understand the personas of those who could be interested in your brand. Your brand language is perfectly conveyed when its content covers your target customer’s wants and needs.

2. Build Brand Reputation:

If you want your brand to get noticed, make sure your brand is kept flawless in the market. This requires consistent with appropriate branding to give your product a distinct look. Further, the content describing your brand voice on your website ought to be a reliable and with a high-quality standard. This high-quality content builds a reputation within the marketing industry.

3. Clients Pay for Experience:

Jeff Baker, a director of the digital marketing strategy of BraftonInc says; “Customers are paying for an idea or a story, not your goods and services. That shows customers make decisions to buy on the basis of established experiences of your brand. A strong brand experience requires a proficient and experienced marketer in the areas of your business. In addition, your brand experience has to hold a good message to improve your products or services.

4. Voice Consistency:

Using consistency to build your brand will equip your business with strong credibility and recognition. Moreover, gaining brand recognition moves your business to the next level. In turn, it creates trust and brand loyalty from your customers. Since consumers buy from brands they know and trust, it is vital you maintain consistent brand voice

5. Voice Conciseness:

The lesser words used to convey your brand, the more your target audience will recognize your tone of voice. A concise message will not only allow customers to perceive your brand voice but, influence their buying decision in no time. Ensure to hold a concise, descriptive tone, but, also take note to add information containing important facts about your brand.

6. Be Unique:

Inspiring and enthusiastic marketing content has a way of connecting numerous customers to your business. When you expertise a voice descriptive of the true story of your brand in a unique way, then you can expect success in your content delivering.

If you are looking for professionals in marketing you could look up Urbansoft. We’re minds and makers with business sense and creative chops set out to connect people with what matters most, the experience. Our services cover SMM, Digital marketing, Web development, SEM and many more. Contact us for further details.

Reference: Brafton

                    Business 2 Community

                    Content Marketing Institute 

 

Strategic Content Marketing that Increases Customer Traffic

Relying on traditional marketing alone to drive customers to your product doesn’t prove effective nowadays. There exists a well-proven tactic that promotes a product to its target audience and converts the same into sales, yes, CONTENT MARKETING.  A content marketing strategy can be determined on the basis of your business goals, and the personas of the audience you intend on looking up. On the basis of our expert practices in content marketing, we have identified five leading strategies that will enable you to build your audience.

  1. Determine Objectives for Content Marketing:

You ought to identify and understand the objective of your content marketing needs, only then can you figure out the right marketing direction to are looking to operate on. Having clear objectives makes it easier to choose the right social media platforms, and help you in developing the right stories that reach the hearts and minds of your target audience.

  1. Define your Market Niche:

Niche marketing builds a way for you to highlight your product or service, and helps your business stand out in the market. This will enable you to meet the explicit needs of all your customers. Moreover, it will help you acquire customers in tons, and leverage your expertise that makes you stand aloof from your competitors by proper content delivery. To accomplish that, you must capture the familiarity of the niche you’re dealing with.

  1. Improve your Brand Insight:

Content marketing can help you to generate, maintain, and establish a positive brand perception in the mind of your clients. Frequent customer experiences shared over time through various sources keeps your brand at the top in the market. It could be of much help if your brand possesses and maintains its own style and personality.  Ensure that the content you deliver about your brand contains a specific tone that is relevant, catchy, in style, and related to your product or service at hand. Also, all content is to be delivered to the right channels that are visited by your target audience. This favours higher conversion rates.

  1. Schedule Your Content Posting:

Try to get an understanding of your audience’s schedule on social media platforms. Track them and schedule your content postings accordingly using social media management tools to automatically share your content on the time scheduled. For example, social media management accounts like buffer will be a great help.  Ensure you set the right time when your audience will be online to enable them to view your post.

  1. Frequent Evaluation:

Customer preferences change from time to time. Evaluate your strategy frequently to ensure that your content marketing strategy is trending in the market. Do not focus on the scheme you used at the beginning when your formed your business objective, rather, analyse your business endeavours with Google analytics for further enhancement.

At Urbansoft we strive to redefine the experience of digital marketing for you. We work at a mission to provide small to large sized businesses with digital and traditional marketing strategies that help them increase brand visibility, generate quality traffic, digital presence, and leads; in turn bringing significant ROI and improved revenue. Contact Us for professional guidance.

Reference: Hubspot &  Zerys

 

How to streamline you Team in Meeting Company Goals?

Every organization is solely dependent on their employees to achieve their desired goals. These goals can only attain success if its employees are kept happy. Some firms focus more on the completion of a project, ignoring to support the force behind the achievement. The truth of the matter is that every successful project depends upon the team that work son it. Thus, an employee is not to be overlooked.

In today’s article, we have explained a few areas you could focus on to help your project team feel the sense of belongingness when they attempt to succeed in any given project.

1. Define & Communicate Your Goals:

The foremost step you need to take is to determine and set your business goal. Then communicate your set of goals clearly to the teams concerned, and ensure that they understand the same. If they understand the road they are about to embark on, that will help them in carrying out the project successfully down to the end.

2. Increase Team Collaboration:

When there is a system to support your team’s activities, their work will be easier to perform. HRIS or Microsoft share-point is a very good option to select from. It will allow your employees to easily perform their tasks and work as a team. The system promotes easy information flow, easy monitoring, reduces errors in projects, and makes your employees feel at ease.

3. Monitor the Work in Progress:

It’s not wise to wait until the project ends before evaluation. Monitor and evaluate each step of the project to avoid repeated work and the issue of exceeding your client’s project time frame. Ensure that the work they are doing is quality of quality. During your monitoring, if there is any need for further training, do the needful.

4. Encourage Easy Flow of Communication:

An Easy flow of communication is the key to achieve a successful business. As a project manager or a leader, you need to make yourself easily approachable so that the team can feel unrestricted to ask questions. To work according to the plan, you must have a strong person to help coordinate your team. A coordinator should be able to analyse and identify when the team is lacking skills required to perform their work. He should also take the initiative to raise a request to train such a person.

5. Boost Your Team:

Never focus only on the result that your teams will provide but also look into the effort they have put in to make your work a progressive one. Recognize your team’s efforts and reward them accordingly following an evaluation of their performance. This will motivate them to do more to achieve a better outcome.

Utilizing Microsoft technology, Urbansoft delivers collaborative working solutions which enable employees to work together, share ideas, and support a unified environment. Products such as SharePoint, Office 365 and Skype for Business can be customized to suit your business requirements, whether you are looking for a platform to store content and share ideas, or to improve communication between colleagues. Contact us now!

 

How to Nurture your Brand’s Mobile Reputation?

A mobile presence is an extension of your brand, and no brand can stand in a competitive market without a strong reputation in place. One way to boost your brand reputation is by monitoring and managing your mobile app’s performance. Whether you operate in a small, medium or large business, online or physical outlet, managing your brand reputation shows your target audience that you can be trusted to deliver the best brand

Mobile App Content:

All mobile apps have content defining a brand’s features. When this content is not managed and monitored, it could drive the mind of the users to view your product or service as weak, even leaving behind a negative feedback; and, if action is not taken immediately, it could harm the existence of your brand as bad news moves like whispers in the wind.

Based on our experience at Urbansoft, in the areas of mobile application development services, we have identified a few strategies that could help you manage and maintain a sturdy brand reputation by using mobiles.

1. Set Listening Tools:

Customers are the king of all markets, and because of that sometimes they expect more than what you have to offer. However, after your mobile app development, do not launch your entire product instantly. Do what is called sample testing with your users. This means that the app is tried out on a bunch of selective customers. If the results of the experience are good, you get to launch them on a large scale.

2. Encourage Buyers’ Ratings & Reviews:

Customer’s review and ratings have a positive and negative impact on your business. There is no way you can stop your audience from expressing how they feel about your products or services. Although, when you manage your online activities well, you stand the chance of avoiding or minimizing negative feedbacks and bad ranking on your app.

3. Build a Strong Brand Reputation:

Many companies fall prey to the misconception that relying on their brand name is a justifiable strategy to engage their audience. However, there is more to that. The best way to build and incorporate an effective brand reputation is through combined efforts such as SMM, SEM, content creation, etc.

How to Manage Negative Feedbacks:

  • Inspire your audience to give positive reviews
  • Create and build strategies for responding to a negative response
  • Work on your customer’s expectations to make things right.
  • Highlight the positive reviews making them prominent enough to be seen by your existing customers and potential buyers
  • Give attention to your content before posting them
  • Inform your customers when adjustments are made to serve them better

Urbansoft is known as a leading Web and Mobile App Development company in Bahrain. With years of experience in creating large-scale, functional, and engaging mobile and responsive web designs. Contact us for assistance today!

 

Social Media Management: The Flaws & the Solutions

Social Media Marketing as a whole can be challenging to any team manager as such. The word challenging could be subtle in the terms of the stress any team coordinator would have to go under to run several social media accounts successfully. Since we at Urbansoft have experienced the same at first hand, we would like to share a few inputs on the same to make things easier for you.

The Issue:
For big brands, one often resorts to having more than one person on the team attending to a platform. They could be working in shifts or at the very same time. This does become disastrous at times, damaging more than promoting a brand.

The Common Flaws are:

  • Change of Tone & Inconsistency: Many hands and many voices and personalities send out varied messages with varied tones of voice.
  • Collaboration Failure: Delays in approvals, postings, and replies.
  • Chaos in Handling: Password mix-ups, mix up or delays in finding of content such as GIFs, Images, and textual content to be displayed.
  • Poor Reporting: Work getting done, with no one to follow-up on the same.

 

Cheat Sheet:

Change of Tone & Inconsistency:
As mentioned, tone and inconsistency of the tone can play havoc when it comes to managing and building a brand on Social Media. Most companies have policies by which they put into practice to help resolve the problem when many hands are put to the same work. A simple solution to the problem would be having a training session with a simple document that contains all the basics to be followed while handling a social media account. The areas to be focussed on are the:

  • Spellings (UK or US)
  • The Tag Lines to be used
  • Catering to Customer Demographics
  • Brand Voice
  • Color Code
  • Company Values

This is just a drop in the ocean, a better way would be having a set of pre-approved replies that your team could use in answering regular, basic questions that customers frequently ask.

Collaboration Failure:
As most teams in the category of social media don’t work in the same room at all times, and mostly find themselves stretched out around the globe working in different time zones, it’s always quite possible that there could be repeated replies to the same question, posts being repeatedly posted, or not being posted at all, and many such confusions may occur.

Cheat Sheet:
Here, sending out an email for every single post on every platform would not be easy and is definitely not the right option to go by. In this case the best way to handle the same is by having an SMM tool that permits you to position responsibilities to individuals on the team, such as admin, guest, editor, and moderator, this will provide each role certain jurisdiction on the activities that can be carried out by the same in each case on every platform. This will also reduce the conversation of pointing fingers on who should have completed the job, and who failed to provide the right response.

Organization Failure:
This is what most teams are guilty of including me, and it could happen very easily and quickly in any team. Well not judging, but with the many things that are going on at the same time, most individuals are bound to forget something. In my case, ‘A’ would discuss a new idea with the client and forget to pass it on to the team, ‘B’ sets the budget spending on a particular platform and forgets to monitor with the advancement in ad postings, ‘C’ collects images from the design team and saves it on His/her desktop and forgets to share it with the team. If you have been there, I am sure you know what I mean.

Cheat Sheet:
As I said, these are bound to happen when you work with several members on a single project. One way to get around the matter would be using tools such as Basecamp, or a Dropbox. By doing so, you can make sure that all the details are stored in a single place and if any info is to be shared, all have the privilege of getting updated with the same at a single go when information is dropped on a single platform.

Poor Reporting:
As we all know, the only way we identify that we are on or off a track to success is by carefully reporting what we do and when we do it, also including the targets achieved or missed. Careful and collective reporting of the above-mentioned aspects to a brand owner is what will help them see where they are heading. But, how do you do the same when an account is managed by many heads and hands?

Cheat Sheet:
The easy way to get around this is by creating a Social Media report and a budget sheet. Again, this is to be shared on a common platform where everyone knows what’s happening. The budget sheet should also include the limit to be spent on a month and all the campaigns and ads run by any member of the team are to be noted helping them understand when to stop.

These are few but major areas where any team fails, so if you have these few situations in control, and are aware of how to set these issues right, the rest is just a walk in the park. We at Urbansoft deal with Social Media Management and would love to lend a helping hand if you are looking for any assistance in the same. Click here for our services

 

 

Ecommerce Websites & Shopping Cart Abandonment

Imagine being at the grocery store and having a cart full of groceries that you are ready to buy, but, at the last minute, you decide to abandon the shopping trip and leave your cart in the middle of the checkout lane. Other than a confused grocer and some potentially wasted perishable goods, is there a problem with leaving a shopping cart in the middle of a store without buying anything?

This question can be applied to online shopping as well. An increasing number of consumers are abandoning full shopping carts at the point of purchase. Is abandoning an online shopping cart different from abandoning a shopping cart in the middle of a grocery store? What are websites doing to check in on these hesitant buyers?

In an August 2013 study done by Bronto Software and Magento, 1,003 online shoppers were surveyed about their online shopping behavior, particularly involving the “shopping cart”. Respondents were divided into three separate groups (based on the frequency of their online shopping): Frequent Shoppers, Occasional Shoppers, and Infrequent Shoppers.

The most common uses of the online shopping cart are different from the in-store shopping cart. They are most commonly used to put all items in one place so shoppers can then decide what to buy, followed closely by saving the items to buy at a later time. Each group of shoppers (frequent, occasional, and infrequent) use the online shopping cart the same way. To go back to our grocery store example, it is as if these shoppers are filling their carts but once they get up to the checkout they either purchase one item out of 50 or ask the cashier if they can save this for another time. This behavior isn’t what we would define as the “normal” in-store experience.

So what is so different about the online shopping cart?

It seems as though shoppers are using the online shopping cart feature as more of a buffer pre-checkout rather than as an actual shopping cart. This behavior results in abandoned shopping carts and e-commerce site managers left wondering where they went wrong with their sale. Abandonment rates have spiked to 70-80% of all online shopping cart transactions (or lack thereof).

Let’s go back to the grocery store one last time. Perhaps you are a couple steps away from your cart when the store manager calls out to tell you that Oops! You left your cart behind with unpurchased items! Would you be likely to return to your cart out of guilt or obligation? Perhaps it is easier to leave behind an online shopping cart because of the anonymity of an online shopping persona.

One tactic for trying to bring back that potential sale, much like the confused grocery store manager, is an email reminder about the items stuck in your shopping cart. For marketers, this is a useful tool and can bring in a 20% conversion rate; but 74% of shoppers report feeling as though these emails are annoying and intrusive. 53% of shoppers do not expect any kind of reminder once they step away from a shopping cart whether that is an email, phone call, or discount incentive to return to their cart. As the article states, the notion of unexpected is not synonymous to being unwelcome.

Is your E-commerce business looking for quick, effective ways to bring back or keep that potential sale? Here are a few tactics for decreasing the probability for shopping cart abandonment:

Eliminate distractions from your checkout page to keep shoppers focused and interested

Include an option for a reminder email on the checkout page so that customers can opt in or out of emails

Create separate “Wish List” carts and actual shopping carts

Include incentives for customers to return to their shopping cart in the reminder emails that are sent out (coupons for future purchases, 5% off what is currently in their shopping cart, etc.)

At Urbansoft, we’re minds and makers of business sense and creative chops set out to connect with people in areas that matter the most, i.e. experience. Contact us now to help design and create effective sales strategies that work

 

Social Media: The After Life

We all have beliefs that differ with religion, and what happens to us after death depends on what we believe will happen, at least we don’t know if it’s true or not as we have not experienced it yet. Keeping that in mind, social media accounts have figured out a way to make things definite as to what will happen to your personal accounts on social media sites after you expire.

The After-Life at Google:

Life is sure becoming easier and easier every day in terms of technology. At Google, we have an opportunity to select the person of choice to whom we would like our personal details or messages to go to in case our account becomes inactive. This is sure a good option as I wouldn’t want my loved ones left behind to suffer for any reason. Let’s hear what Google has to say, “You can tell us what to do with your Gmail messages and data from several other Google services if your account becomes inactive for any reason….We hope that this new feature will enable you to plan your digital afterlife — in a way that protects your privacy and security — and make life easier for your loved ones after you’re gone.”

The After-Life on Facebook:

On Facebook, things are a lot different. Facebook has the option of memorializing accounts, the features being, no one is allowed to log into the account, friends and family can share on the deceased’s timeline, content from the deceased’s timeline can be seen and shared with all only on the concerned person’s friends list. This is a very thoughtful approach through which the person can live on. Thanks to Facebook which always makes things better.

After-Life at Twitter:

This would be a mix of Google and Facebook, but it’s the catch line that I love, “When your heart stops beating, you’ll keep tweeting” ;). The features include nominating an heir to your twitter account, who decides whether to keep it or not. Secondly, the app LIVESON, keeps track of the posts or feeds that the deceased user liked, and commented on, and continues to feed their timeline with the same. Well, these are a few ways that people tend to use technology to keep their deceased loved ones close to them.

MySpace:

MySpace has become almost obsolete; however, it may have been one of the first social media sites to have an “after death” option created. I stumbled upon the site “mydeathspace.com”, a site committed to memorializing deceased MySpace users, although, it is not affiliated with MySpace. To submit a death, one would simply provide the name of deceased, the cause of death, MySpace of deceased, and a link to the news article URL. It is actually a morbid little site because the way they display the names of the deceased MySpace users is by name and cause of death, for example, “Joe Smith – Died when he was stabbed 12 times in the chest.” Not a site I would personally take seriously.

Digital Assets:

A recent article in Biz Times, “Death in a digital world”, provided an interesting peek at the legal circumstances surrounding death and digital assets. In respect to accessing digital memories and assets, it “can become a complicated battle between copyrights and contractual user agreements.” One of the lawyers BizTimes interviewed, Brian Gilpin, stated “Not only can their digital assets disappear in an instant if any of those online services discontinue that person’s account, but if that person passes away, and his or her family wants access to those accounts in order to preserve those assets, they might encounter a battle between whether copyright laws super cede contractual user agreements or vice versa.” The legislation is currently being proposed in many states to have a way to legally override user agreements to gain access to those digital assets.

I believe it is very smart on the end of social media sites to set up an “after death” plan. Even if someone uses Facebook or Google+ primarily for personal life updates, every thought and photo uploaded are still considered a digital asset and there should be a way to protect or destroy them should the worst occur to the user. It would not surprise me to see more social media and networking sites following the footsteps of Google, and setting a way for users to control what happens to their digital assets in the future.

The #1 rule I follow is “Hope for the Best, Plan for the Worst & Prepare to be Surprised” 🙂

Have a Good Day!

 

 

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