How to Maneuver a Piece of Content to your Target Audience?

The days of old followed a simple strategy when a piece of content was to hit the market, the game plan was so simple; it was “Publish and Pray”. 😉 Yes, it was all that publishers and content generators could do in the older times. But as of now with the various platforms available, there is a lot to discuss and analyze before you put your work out. Yes, equal time and attention is to be given to the distribution of the piece at hand, as the marketing strategy implemented is as critical as the quality of content itself.

Let’s focus on some common but crucial content distribution methods that go beyond social shares.

1) Custom-Made Emails:

This is the best way to get more clicks on your blogs. Try skimming down on your contact list and send out your blog ONLY to those who might find its content of use. Also, drive attention to the blog by adding a personal note to your reader which will prompt them to read your blog. According to stats, personalized emails do have a higher open rate than those which are generic.

2) Be a Guest Blogger:

Write an article in a non-promotional way, making sure to carefully conceal key points; and send it out to an online publication which caters to your target audience. Also, take care to share some information that will help its readers benefit from, while you achieve your goal as well.

3) Share Interviews:

This is a mighty smart move. Using your team, identity prospective clients who can do you good in the future, and take time to capture an exclusive interview with them. Now, as and when you write your blogs, which is off course in relevance to the idea discussed at the interview; do add the quotes shared by your prospect to the blog. Now, once done share the blog with them. This will help you keep your leads engaged overtime, while you get the additional attention from the networks they use, when the content is shared with their audience. “Two Birds in ONE Stone” 😉

4) Add Links to Email Signatures:

Why waste an opportunity when you can make the best of it almost every day. Yes, email signatures are those which most of us use roughly ten times a day. Featuring your content link in an email signature will help get the message out on a more frequent basis. The target audience of your present and future customers can be met using this method.

5) Complement Content References to Proposals:

Another way to get that content moving is by adding it as supportive material to boost your proposal. Most proposals contain relevant data to back up a solution suggested to a prospect. In these cases most prospects look for autogenic researched content when compared to content cited by others. This not only helps to get your content out in the open, but also your shares efforts and involvement in the project at hand. That being said, some clients do prefer concise proposals, in those cases, these ideas could be shared as links for further reading.

Hope you enjoyed your read!

 

Content Marketing & SEO- How to Rock at Both?

As we know, SEO and content marketing work in hand to hand. Although, many people think both are different and one is superior to the other. No matter what some may say about search engines and content marketing, the truth of the matter is, both can never be separated; as one success depends on the other. To fully drive out the point, let’s define both!

SEO is a methodology of approaches, and techniques used to upsurge a number of visitors to a website to obtain a high-ranking placement in SERP. Does that sound simple? Also, there are other technical aids to position your site high enough in SERPs using specific content keywords.

When it comes to content marketing, it’s a strategic tactic fixated on creating and dispensing relevant, and consistent content to attract, answer queries, and retain your target audience with aid of SEO.

Down Below are Facts on SEO & Content Marketing:

1. No SEO without Content Marketing: Years ago, we all used to think search engines could efficiently work without content marketing. Nowadays, several entrepreneurs have come to identify the features of content in assisting SEO. Content marketing is the pillar that carries technical language to Google’s search engines to improve the ranking of businesses and make businesses visible to their target audience.

2. Stories Convert, Better than Data: Most of us love stories and I guess you do too. As we know content marketing consists of stories required for a search engine to communicate to those searching for it. When you invest your money in content marketing, your main goal is to write content that Google’s search engine will recognize and generate sales.

3. SEO without Content: SEO is not only about keywords, but it incorporates an effective and efficient pattern of content marketing to make websites effortlessly visible to users. In addition, using a content marketing team, the SEO team can gather high-quality content for optimization which helps your customers understand your brand better.

  • Although SEO and content marketing are different in meaning, both work together to benefit a company’s success, such as generating quality traffic.
  • As a marketer, if you fail to optimize your content appropriately by meeting the standards of the search engines, it would result in a waste of investment.
  • As online presence is a concern, SEO and content marketing are co-dependent. Like SEO is all about keywords and links, the absence of high-quality content on a website makes it impossible for SEO to justify success.

Instead of looking at SEO and content marketing as two different things, why not focus on utilizing both together to make your website attractive to achieve tons of traffic. The aspect of concern is not who creates the content, but what matters the most is if the content fulfills the needs of SEO.

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