Starting a WordPress Web Design Business!? – Tips to Consider

WordPress is a web design platform that helps promote loads of websites in generating traffic. Being so, there’s no doubt that the platform is regarded as the fastest web platform for building, supporting content management systems, and increasing traffic. It takes expert insight in the platform WordPress to decide how strong and quickly you can build a website that develops a business that rocks the market. Here are some tips to reflect on before starting a WordPress web design business

  1. Determine Overall Cost: Whether you’re a starter or experienced in the field of designing, it’s vital you calculate and estimate your design cost. That will depend on the size of the business you want to start or work on. This does not mean you should spend all days counting fingers. J You could start your estimation by considering the most critical aspect of the business development down to the end.
  2. Create a Website Platform: “Seeing in believing”. Only when your clients see evidence of an appealing website, can they be motivated to handout their project to you. For this reason, create, design, and regularly maintain a website that is good and solid enough to engage all your clients. People make decisions based on how a website stands out in the world market.
  3. Make a Backup: Your entire investment is vital, and needs to be backed up. Protect your data to defend your business. When your work is lost, backup software will help you recover them. Moreover, test your backup system to see if it’s actually backing your work because when your backup fails, it’s the same as not having any.
  4. Schedule Tasks: By scheduling tasks you promote the speed of work. Never assume that you can do the work at your convenience. If you do, you will either burden yourself or delay your work. Instead, plan, and set a timeframe for completion of each task. For example, set a chart that help you schedule time for checking and sending emails, taking client calls, conversing and keeping up-to-date with other experts, etc.
  5. Specify your Rates: Set a standard rate to operate on. The nature of the business or project determines the charges you can set on the same. However, it’s always better to price out projects based on the standard rates as this helps keep customers comfortable. You wouldn’t want to put a price or an offer up, and charge someone extensively when they decide to do business with you. This will affect client moral.
  6. Make Yourself Known: It will be a waste of investment when your target customers are left uninformed about your business. Spread your business stories to speed up traffic. Utilize different digital marketing platforms to promote your services.
  7. Seek Expert Assistance: Avoid the situation of been jack of all trades and master of none. Seek expert assistance. For two good heads are better that one. You will need effective tips from SEO specialists, content strategist and more to help you flourish in your developing web design business.

At Urbansoft, we analyze our client requirement and design based on the type of business they possess. Custom design that is responsive is the key to our design success. Contact us now!

Advertising and Content

This is an important aspect that everyone has to consider when it comes to advertising. Most people believe that they can land a prospective customer by filling their advert with the utmost information as possible. But is that true? On the contrary, it works just the opposite way. The reason why you put up an advert is to get people’s attention towards your brand and not to create a conversion right away. Advertising is only the first step to convincing a customer, information is for blogs on websites. That’s the exact reason why you have one. The chain of conversion starts with an advert which has contact information to get in touch with you.

A customer can collect all the details that he/she needs by browsing through your website to get a clear idea on who you are, what you do, and if you are trustworthy or not to carry out the purchase. Many people somehow have conceived the idea of hitting their audiences with as much information as possible, hoping that it would turn into a sale. They load their adverts with details such as information on the event, features of the products on sale, or info on recruitment details to a point that the prospective customer gets confused asking themselves, “is this really for me? Or, is this exactly what I am looking for?” So in a compulsive attempt to draw your customer closer, you have actually driven them away. Though this may be considered by many as the right approach, you might also want to re-think the ‘LESS IS MORE’ strategy.

A Harvard study on the same explained how more information can affect your customers, “Companies have ramped up their messaging, expecting that the more information they provide, the better their chances of holding on to increasingly distracted and disloyal customers. But for many consumers, the rising volume of marketing messages isn’t empowering—it’s overwhelming. Rather than pulling customers into the fold, marketers are pushing them away with relentless and ill-conceived efforts to engage.”

So, if you are looking to draw a customer in, you might just want to create that interest that kindles them to look you up. Your website or blog is the best place for you to convey your sales pitch. Here your customer is mentally prepared to go through an elaborate report or sales pitch that you have planned, and not in your advert. Half of the job is completed once your client or customer is on your website. Now all you’d need to do is find ways to convince him to make the purchase.

Well a study was conducted with two camera brands that placed an advert. Both brands A and B were given the same amount of space in the advert. Brand A decided to fill its space detailing the features of the camera. While brand B decided to utilize the space adding pictures and slogans related to the experience the user can have. To their surprise, users fled to brand B as they felt more comfortable with the human touch that was given to the advert, and many said that the detailed description used by Brand A only confused them on the purchase, making them take a step back to think before deciding.

Well, firms are still learning how to embrace the white space in an advert. This is in relation to inexperience. The sad part is that many are yet to figure out that they are doing it wrong.

Drupal; Why do we love it?

Drupal, being a free open source content management system, is distributed under public license and is coded in PHP. This is self can be stated as one of the reasons why we love it, any ways to get you to really understand the real importance of Drupal, let’s focus on some other facts.

  • Open-source : The term is self sufficient, this means that the CMS is totally accessible to all and you need not own a license to use it.
  •  Theme/ Design: Let’s go crazy, we need not stick to the taste of someone else’s design, custom designs can be created and can be fixed within the Drupal content management system. Enabling easier and friendlier usage of the same.
  • Extensively Effective: The technique and ideas put into creating Drupal is just awesome. You can use the same to work on both basic websites of just 5 pages in which you can only edit content to a massive CMS where you can coordinate ‘n’ number of pages. There is another advantage as well, where it can be used by multiple users with any type of functionality of your choice. Since Drupal has its own community the pre-built functionality can also be shared among st them making the resource immediately usable saving you precious time.
  •  Fits ecommerce like a hat: Ubercart associated with ecommerce is the choice, where customers can have a walk in the park like experience. The functionalities seen on Ubercart, take the cake here, even little things like pricing, automated emails, coupons and stuff like that makes it stand out as a accomplished website management system.
  •  Easy identifications: Since Drupal was designed in a way where they use words and no numbers; it makes it very SEO friendly. There are also other options to boost your content of the ESO by using modules like tags, Meta tags, custom URLs and many more.
  •  Customer user friendly: As I have already said, people don’t need to know algebra to make a simple addition, all you need to know is how to add. Same here, you need not deal with coding you just need to know how to post your content to the page. It’s as easy as posting on facebook.
  •  Self Management: The ball is in your court, you need not depend on another team top make the necessary changes, you also have the options to restrict access and grant access to whom so ever is entitled to it. You are the sole puppeteer.
  • Categories/ taxonomy: As we all love to be organized but rarely are, we know what kind of soup we fall in when we are not. The same can happen to a website. Categorizing is as important as scheduling your daily task. It makes things easily accessible. The tags and the meta tags are of great help here too, the same content can be portrayed on n number of pages at the same time if necessary.
  • Worldwide: The excellent services provided by Drupal, also makes it know worldwide. With links across as many platforms such as Facebook, linked in, twitter and more, questions related to Drupal can be cleared in a jiffy. Besides this Drupal continues to strengthen its content management system by conducting worldwide events at Drupalcon, to update it users on the latest.
  • Drupal’s Track record: Drupal’s track record had me amazed, they have even got the white hose to use them. Let’s have a brief look on the same.

www.dead.net, Grateful Dead,
www.duke.edu, Duke University
www.whitehouse.gov, The White House
www.popsci.com, Popular Science
www.fastcompany.com, Fast Company

And many more.

Content Management system to your Website

For search Engine priority: Like people even search engines have become choosy, they love evaluating fresh content on existing websites. The purpose of having a content management system is to create and easily add new content, or change existing content. Search engines are inanimate choosers more like your kids at dinner time, they evaluate the content on various variables and “fresh content” happens to be at the top of the page. A content management system makes you the boss of the pages on your website.

Change over a period of Time: Everybody changes over time, visually and emotionally, like wise as you grow your business grows. It’s important to let people know what exactly you are catering to in the industry. Let’s think for a moment, “Do I really need to go to the developer again to make changes on my site, when there’s an option of doing it myself whenever and wherever I need?”

Flexibility of CMS: Content Management Systems are especially designed in a way to make necessary changes at any time, for “n” number of times. It makes it seem so easy to add pages for blogs, testimonials, events you choose to advertise for, galleries to promote present businesses, and many more, if you have the imagination and the skill to grow why not even invent something new and add it to you site.

Evolution: CMS is never stagnant, if you have used it today; it might not be the same tomorrow. CMS is sophisticated it evolves over time.

No technical Know-how: You just need to know how to insert your content. This does not require you to have knowledge in custom coding such as HTML, CSS, or PHP. It’s just as simple as posting a article/ status on Facebook.

Access Restrictions: You as an owner get to choose the access that your employees get to use on CMS. If a particular person only does blogs then you can restrict his/ her access to the same. And if another does only newsletters, the same can be done for the other as well. CMS is absolutely resourceful.

Bored of the picture son your website, just post a few new ones then, noted a silly spelling mistake on your content? Make a quick fix using the characters as easily as you use them on the MS word. You need not hang on the thought that something has to be changed but you need the assistance of the developer to do it. To add to all these special features, CMS can be updated from anywhere, at home, in your office or on the way to work on your tablet. Work flexibly.

As already stated, its user friendly, no need to break your head on it, it’s as easy as using MS word or exploring the internet.

So make CMS your choice and supersede others in your business.

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