How to Drive Your Customer into Buying, Using Content Marketing?

A good question that has many minds boggled. Before we get into all those intricate words, it’s always better to know the fundamentals. Starting with the buying cycle. Understanding the buying cycle will help you cater to the advertisements and marketing strategies that you plan to implement through the process.

The Buying Cycle:

Off-course the methods used might change from business to business, and also based on the demographic, but most of the time it goes like this.

  • Creating an Awareness: Customers don’t seem to need or have the urgency to buy your product or service unless they feel it’s a necessity. So creating an awareness of the same will eventually increase the need.
  • Research: On creating an awareness, the customer goes into a frantic search for a solution. And hopefully, you are able to convince them that you are the ONE.
  • Analysis: The customers then do a bit of shopping on their own, to determine if you are the RIGHT ONE
  • Trial: To help convince one’s self, the customer then requests a trial.
  • Purchase: If you provide a product or service as per standard, you’re in for a sale.

 

The Role of Content:

This cycle, though seems easy may let a few of those prized audiences slip after a while. So what is it that can keep them drawn to you with complete attention!? The answer is – CONTENT. The aspect that you are trying to achieve using content is, persuasion.

Create A Trail:

Just as in Hansel and Gretel, it’s important to create a trail leading up to the chocolate house. Many customers, though aren’t in the idea of buying, are interested in knowing what opportunities are out there in the market. Sharing the content of the process of buying a motorcycle or car with the offers involved could nudge them into buying the product eventually. Next, tips or information on when a product needs to be serviced or even changed can be out there to keep customers informed that they might have to change a product or two at home, instilling the intention to buy.

Instructions:

Many might not be looking or window shopping, but are in for the real deal. So, when they are in the research stage, providing them with valuable information on the product at hand or the deals and offers could help them turn their heads to you.

Call to Action:

Adding a call to action at the end of an article or blog to urge the customer to get on with the buying cycle by actually clicking the button. Using a call to action such as ‘GET A FREE TRIAL’ today is a way of moving your customer closer to that chocolate house.

Tips to Designing a Trail:

Not all content can get people to follow you, instead, you create ones that get them flocking to you like bees to a hive. Here are some tips on implementation of the same.

Trend:

Following the trend and knowing what your audience is looking for is of top priority. If you are looking for your content to be read, make sure that it’s about what people are looking for, or it’s just close to no use at all.

Stop Pushing:

Don’t try to force a person into buying. Try to be more subtle and convincing and stop selling

Target the Right Audience:

Always remember that the content you are sharing is not for all. The main purpose of the content is to meet the right audience. Analyse your customers buying patterns and see where people are falling out. Understand the probabilities for dropping away from the buying cycle and cater content to help them move from one level to another. Last but not least, make sure you are posting that content on the right channels where your target audience sees them.

Analyse & Adjust:

Track your content that goes out and check your audience’s reactions to the same. Find out what makes people like some articles more than the other, and implement the same in the future content development strategies.

Just as a shepherd drives his flock until he gets them on track, try different strategies to move your customers from one stage of the buying cycle to another. Continue to do the same until you find them in the place you desire. For more our service at Urbansoft visit us on our website.

 

Is your Content Marketing Strategy Striking the Nail on Its Head?

Latest studies show that the attention span of an individual has dropped to a few milliseconds over the years with a lot of distraction that continues to grow by the day in the world that we live. Knowing that that is the situation for all viewers and potential customers, it makes it even more important to use the right content while you market your product. Gaining your viewers’ attention and holding that for as long as you need to advertise your product is the key to proper branding.  With no further delay, let’s focus on a few content marketing strategies to follow to grab your reader’s attention and score conversions.

 

What Information can I get out of this Content?

The first question that comes to mind for any individual who’s reading anything is “What Information can I get out of this Content?” Is this what I am looking for? Yes, people go through articles or blogs searching for the apt information to hundreds of questions that cross their minds. Rambling about anything that’s just the opposite of what they are looking for is going to make you lose visitors. Don’t be afraid to cut to the chase, you don’t always have to buffer your information with a sugar coating.

Help me find what I am looking for:

This will be the second aspect of concern, most readers are frustrated as they don’t get what they are looking for. An article states, “Click here for Ideas in boosting your Sales” And the reader gets diverted to a page of packages or offers. Well, here the reader is looking for more information and not to buy. Know your customers and provide them with what they need. ‘INFORMATION’ is what they are looking for, and not offers. Don’t push your customer into the purchase, instead try to build their trust in you with useful information.

Provide Valuable Information:

Have you ever looked at the content marketing pyramid? It goes like this. First, we have the attention-grabbing line, which I call the ‘teaser’. Once you’ve got their attention, then I suggest you put in your ‘asset’. This is where you share valuable information about your product or service and something that will help me build my trust in you. Along with this, you share pages of information to back-up your storyline, and voila, you end with a concluding statement that urges me to buy, also known as a ‘call to action’ symbol.

Get Visual:

Let’s see, would you like to read a book or watch a movie when you are almost brain dead from a day’s work? The answer would be to watch something. Yes, the brain is capable of making sense of something just by viewing an image, rather than reading a sentence, even when it is at its peak performance. An image can speak a thousand words. Try to be more visual in your content marketing strategy.

Be Interactive:

Posting images, videos and relevant content is not all. Having a good interaction with those who visit your page and those who are just passers-by as well, could help boost your presence in the digital realm. Try taking time out to comment, and like images and posts put up by a few visitors to your pages. These just might turn into free branding agents or even loyal customers in the end.

We really do hope you enjoyed your read and hope you’ll stay tuned for our upcoming blogs. For more on our services visit urbansoft.co

 

Strategic Content Marketing that Increases Customer Traffic

Relying on traditional marketing alone to drive customers to your product doesn’t prove effective nowadays. There exists a well-proven tactic that promotes a product to its target audience and converts the same into sales, yes, CONTENT MARKETING.  A content marketing strategy can be determined on the basis of your business goals, and the personas of the audience you intend on looking up. On the basis of our expert practices in content marketing, we have identified five leading strategies that will enable you to build your audience.

  1. Determine Objectives for Content Marketing:

You ought to identify and understand the objective of your content marketing needs, only then can you figure out the right marketing direction to are looking to operate on. Having clear objectives makes it easier to choose the right social media platforms, and help you in developing the right stories that reach the hearts and minds of your target audience.

  1. Define your Market Niche:

Niche marketing builds a way for you to highlight your product or service, and helps your business stand out in the market. This will enable you to meet the explicit needs of all your customers. Moreover, it will help you acquire customers in tons, and leverage your expertise that makes you stand aloof from your competitors by proper content delivery. To accomplish that, you must capture the familiarity of the niche you’re dealing with.

  1. Improve your Brand Insight:

Content marketing can help you to generate, maintain, and establish a positive brand perception in the mind of your clients. Frequent customer experiences shared over time through various sources keeps your brand at the top in the market. It could be of much help if your brand possesses and maintains its own style and personality.  Ensure that the content you deliver about your brand contains a specific tone that is relevant, catchy, in style, and related to your product or service at hand. Also, all content is to be delivered to the right channels that are visited by your target audience. This favours higher conversion rates.

  1. Schedule Your Content Posting:

Try to get an understanding of your audience’s schedule on social media platforms. Track them and schedule your content postings accordingly using social media management tools to automatically share your content on the time scheduled. For example, social media management accounts like buffer will be a great help.  Ensure you set the right time when your audience will be online to enable them to view your post.

  1. Frequent Evaluation:

Customer preferences change from time to time. Evaluate your strategy frequently to ensure that your content marketing strategy is trending in the market. Do not focus on the scheme you used at the beginning when your formed your business objective, rather, analyse your business endeavours with Google analytics for further enhancement.

At Urbansoft we strive to redefine the experience of digital marketing for you. We work at a mission to provide small to large sized businesses with digital and traditional marketing strategies that help them increase brand visibility, generate quality traffic, digital presence, and leads; in turn bringing significant ROI and improved revenue. Contact Us for professional guidance.

Reference: Hubspot &  Zerys

 

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