How to Use Content Marketing to Deliver a Brand Voice?

Your brand voice is a fraction of your branding and it’s the tone of your brand voice that defines your brand’s position. It’s no wonder that firms like Microsoft, Urbansoft, Facebook, Google and many others are brands winning the world market due to special attention is given to their brand voice.

The term “Brand voice” is a reliable message or tone of your brand expressed through words, by written or spoken style. It utters messages about your products and services to your target customers. To get your brand to the top, do pay attention to the following suggestions.

1. Understand your Customers:

The first and foremost action in content marketing is to identify and understand the personas of those who could be interested in your brand. Your brand language is perfectly conveyed when its content covers your target customer’s wants and needs.

2. Build Brand Reputation:

If you want your brand to get noticed, make sure your brand is kept flawless in the market. This requires consistent with appropriate branding to give your product a distinct look. Further, the content describing your brand voice on your website ought to be a reliable and with a high-quality standard. This high-quality content builds a reputation within the marketing industry.

3. Clients Pay for Experience:

Jeff Baker, a director of the digital marketing strategy of BraftonInc says; “Customers are paying for an idea or a story, not your goods and services. That shows customers make decisions to buy on the basis of established experiences of your brand. A strong brand experience requires a proficient and experienced marketer in the areas of your business. In addition, your brand experience has to hold a good message to improve your products or services.

4. Voice Consistency:

Using consistency to build your brand will equip your business with strong credibility and recognition. Moreover, gaining brand recognition moves your business to the next level. In turn, it creates trust and brand loyalty from your customers. Since consumers buy from brands they know and trust, it is vital you maintain consistent brand voice

5. Voice Conciseness:

The lesser words used to convey your brand, the more your target audience will recognize your tone of voice. A concise message will not only allow customers to perceive your brand voice but, influence their buying decision in no time. Ensure to hold a concise, descriptive tone, but, also take note to add information containing important facts about your brand.

6. Be Unique:

Inspiring and enthusiastic marketing content has a way of connecting numerous customers to your business. When you expertise a voice descriptive of the true story of your brand in a unique way, then you can expect success in your content delivering.

If you are looking for professionals in marketing you could look up Urbansoft. We’re minds and makers with business sense and creative chops set out to connect people with what matters most, the experience. Our services cover SMM, Digital marketing, Web development, SEM and many more. Contact us for further details.

Reference: Brafton

                    Business 2 Community

                    Content Marketing Institute 

 

Strategic Content Marketing that Increases Customer Traffic

Relying on traditional marketing alone to drive customers to your product doesn’t prove effective nowadays. There exists a well-proven tactic that promotes a product to its target audience and converts the same into sales, yes, CONTENT MARKETING.  A content marketing strategy can be determined on the basis of your business goals, and the personas of the audience you intend on looking up. On the basis of our expert practices in content marketing, we have identified five leading strategies that will enable you to build your audience.

  1. Determine Objectives for Content Marketing:

You ought to identify and understand the objective of your content marketing needs, only then can you figure out the right marketing direction to are looking to operate on. Having clear objectives makes it easier to choose the right social media platforms, and help you in developing the right stories that reach the hearts and minds of your target audience.

  1. Define your Market Niche:

Niche marketing builds a way for you to highlight your product or service, and helps your business stand out in the market. This will enable you to meet the explicit needs of all your customers. Moreover, it will help you acquire customers in tons, and leverage your expertise that makes you stand aloof from your competitors by proper content delivery. To accomplish that, you must capture the familiarity of the niche you’re dealing with.

  1. Improve your Brand Insight:

Content marketing can help you to generate, maintain, and establish a positive brand perception in the mind of your clients. Frequent customer experiences shared over time through various sources keeps your brand at the top in the market. It could be of much help if your brand possesses and maintains its own style and personality.  Ensure that the content you deliver about your brand contains a specific tone that is relevant, catchy, in style, and related to your product or service at hand. Also, all content is to be delivered to the right channels that are visited by your target audience. This favours higher conversion rates.

  1. Schedule Your Content Posting:

Try to get an understanding of your audience’s schedule on social media platforms. Track them and schedule your content postings accordingly using social media management tools to automatically share your content on the time scheduled. For example, social media management accounts like buffer will be a great help.  Ensure you set the right time when your audience will be online to enable them to view your post.

  1. Frequent Evaluation:

Customer preferences change from time to time. Evaluate your strategy frequently to ensure that your content marketing strategy is trending in the market. Do not focus on the scheme you used at the beginning when your formed your business objective, rather, analyse your business endeavours with Google analytics for further enhancement.

At Urbansoft we strive to redefine the experience of digital marketing for you. We work at a mission to provide small to large sized businesses with digital and traditional marketing strategies that help them increase brand visibility, generate quality traffic, digital presence, and leads; in turn bringing significant ROI and improved revenue. Contact Us for professional guidance.

Reference: Hubspot &  Zerys

 

How to Keep your Website Up- to-Date with Content?

A good and well-built business website contains several elements that keep it moving. These elements can help you reach your goals only when they are cared for. Just as an attractive please of cloth when used every day without maintenance will soon wear out, similarly, if you deny your site new updates, it will dull your visitors allowing them to look for other alternatives. The question now is; how should you keep your website updated? Check out some of Urbansoft’s suggestions below!

  1. Create Fresh Content:

What is fresh content? In SEO terminology, it refers to giving new life to content.  According to standards set by Search Engines, it is only when your web content is fresh, unique and appealing that the same will occupy a better position in search results. Therefore ensure that you write meaningful and fresh content that can answer your audience’s curiosity.

  Tips to writing fresh content:

  • Fish out the current market trends: Market demands, and customer preferences do change. Before writing each content, conduct a quick search on what your target audience is searching for at that period of time.
  • Use a fresh arrangement: using the same format to present your stories will bore your clients in no time. Ensure that you use a different format for each content.
  • Use fresh ideas: you could plan and map your strategies and ideas and make use of them at any time when there is a need. Though you might want to keep them in mind, you might just fail to store all information at a time, in this case, penning them down would make a difference when you run out of ideas.
  • Create Catchy Headlines: A striking title with meaningful subtitles that help the reader grasp the information at a go is all that you need.
  • Make it simple and understandable: Every aspect of your content starting from the main headings down to the conclusion must be easy to grasp.

2. Posting Schedule: Another question is, how often should I put out a post? Regular posting of content is the basic to business happiness. To set things up like clockwork, ensure that your content is ready prior to the time of the next post.

3. Evaluate your Content Performance: All efforts without measurement will be hard to analyse in the long run. What do we mean? If you’re only pushing content to your web or social media platforms without checking if they’re really serving the purpose of your efforts, you may be wasting your time and resources. Instead, you can use the testing tool in Google’s Analytics to evaluate the newly generated leads based on the content updated.  Then, follow them up and make sure they turn into a sale. Furthermore, it gives you the opportunity to improve your content and alter the same according to your customer reach.

Our Digital Marketing Services include SEO Services, SEM Services, Social Media Management, Email Marketing, Content Marketing, and Social Media Marketing. Seek Urbansoft’s expert advice on the services today!

 

Social Media Management: The Flaws & the Solutions

Social Media Marketing as a whole can be challenging to any team manager as such. The word challenging could be subtle in the terms of the stress any team coordinator would have to go under to run several social media accounts successfully. Since we at Urbansoft have experienced the same at first hand, we would like to share a few inputs on the same to make things easier for you.

The Issue:
For big brands, one often resorts to having more than one person on the team attending to a platform. They could be working in shifts or at the very same time. This does become disastrous at times, damaging more than promoting a brand.

The Common Flaws are:

  • Change of Tone & Inconsistency: Many hands and many voices and personalities send out varied messages with varied tones of voice.
  • Collaboration Failure: Delays in approvals, postings, and replies.
  • Chaos in Handling: Password mix-ups, mix up or delays in finding of content such as GIFs, Images, and textual content to be displayed.
  • Poor Reporting: Work getting done, with no one to follow-up on the same.

 

Cheat Sheet:

Change of Tone & Inconsistency:
As mentioned, tone and inconsistency of the tone can play havoc when it comes to managing and building a brand on Social Media. Most companies have policies by which they put into practice to help resolve the problem when many hands are put to the same work. A simple solution to the problem would be having a training session with a simple document that contains all the basics to be followed while handling a social media account. The areas to be focussed on are the:

  • Spellings (UK or US)
  • The Tag Lines to be used
  • Catering to Customer Demographics
  • Brand Voice
  • Color Code
  • Company Values

This is just a drop in the ocean, a better way would be having a set of pre-approved replies that your team could use in answering regular, basic questions that customers frequently ask.

Collaboration Failure:
As most teams in the category of social media don’t work in the same room at all times, and mostly find themselves stretched out around the globe working in different time zones, it’s always quite possible that there could be repeated replies to the same question, posts being repeatedly posted, or not being posted at all, and many such confusions may occur.

Cheat Sheet:
Here, sending out an email for every single post on every platform would not be easy and is definitely not the right option to go by. In this case the best way to handle the same is by having an SMM tool that permits you to position responsibilities to individuals on the team, such as admin, guest, editor, and moderator, this will provide each role certain jurisdiction on the activities that can be carried out by the same in each case on every platform. This will also reduce the conversation of pointing fingers on who should have completed the job, and who failed to provide the right response.

Organization Failure:
This is what most teams are guilty of including me, and it could happen very easily and quickly in any team. Well not judging, but with the many things that are going on at the same time, most individuals are bound to forget something. In my case, ‘A’ would discuss a new idea with the client and forget to pass it on to the team, ‘B’ sets the budget spending on a particular platform and forgets to monitor with the advancement in ad postings, ‘C’ collects images from the design team and saves it on His/her desktop and forgets to share it with the team. If you have been there, I am sure you know what I mean.

Cheat Sheet:
As I said, these are bound to happen when you work with several members on a single project. One way to get around the matter would be using tools such as Basecamp, or a Dropbox. By doing so, you can make sure that all the details are stored in a single place and if any info is to be shared, all have the privilege of getting updated with the same at a single go when information is dropped on a single platform.

Poor Reporting:
As we all know, the only way we identify that we are on or off a track to success is by carefully reporting what we do and when we do it, also including the targets achieved or missed. Careful and collective reporting of the above-mentioned aspects to a brand owner is what will help them see where they are heading. But, how do you do the same when an account is managed by many heads and hands?

Cheat Sheet:
The easy way to get around this is by creating a Social Media report and a budget sheet. Again, this is to be shared on a common platform where everyone knows what’s happening. The budget sheet should also include the limit to be spent on a month and all the campaigns and ads run by any member of the team are to be noted helping them understand when to stop.

These are few but major areas where any team fails, so if you have these few situations in control, and are aware of how to set these issues right, the rest is just a walk in the park. We at Urbansoft deal with Social Media Management and would love to lend a helping hand if you are looking for any assistance in the same. Click here for our services

 

 

Ecommerce Websites & Shopping Cart Abandonment

Imagine being at the grocery store and having a cart full of groceries that you are ready to buy, but, at the last minute, you decide to abandon the shopping trip and leave your cart in the middle of the checkout lane. Other than a confused grocer and some potentially wasted perishable goods, is there a problem with leaving a shopping cart in the middle of a store without buying anything?

This question can be applied to online shopping as well. An increasing number of consumers are abandoning full shopping carts at the point of purchase. Is abandoning an online shopping cart different from abandoning a shopping cart in the middle of a grocery store? What are websites doing to check in on these hesitant buyers?

In an August 2013 study done by Bronto Software and Magento, 1,003 online shoppers were surveyed about their online shopping behavior, particularly involving the “shopping cart”. Respondents were divided into three separate groups (based on the frequency of their online shopping): Frequent Shoppers, Occasional Shoppers, and Infrequent Shoppers.

The most common uses of the online shopping cart are different from the in-store shopping cart. They are most commonly used to put all items in one place so shoppers can then decide what to buy, followed closely by saving the items to buy at a later time. Each group of shoppers (frequent, occasional, and infrequent) use the online shopping cart the same way. To go back to our grocery store example, it is as if these shoppers are filling their carts but once they get up to the checkout they either purchase one item out of 50 or ask the cashier if they can save this for another time. This behavior isn’t what we would define as the “normal” in-store experience.

So what is so different about the online shopping cart?

It seems as though shoppers are using the online shopping cart feature as more of a buffer pre-checkout rather than as an actual shopping cart. This behavior results in abandoned shopping carts and e-commerce site managers left wondering where they went wrong with their sale. Abandonment rates have spiked to 70-80% of all online shopping cart transactions (or lack thereof).

Let’s go back to the grocery store one last time. Perhaps you are a couple steps away from your cart when the store manager calls out to tell you that Oops! You left your cart behind with unpurchased items! Would you be likely to return to your cart out of guilt or obligation? Perhaps it is easier to leave behind an online shopping cart because of the anonymity of an online shopping persona.

One tactic for trying to bring back that potential sale, much like the confused grocery store manager, is an email reminder about the items stuck in your shopping cart. For marketers, this is a useful tool and can bring in a 20% conversion rate; but 74% of shoppers report feeling as though these emails are annoying and intrusive. 53% of shoppers do not expect any kind of reminder once they step away from a shopping cart whether that is an email, phone call, or discount incentive to return to their cart. As the article states, the notion of unexpected is not synonymous to being unwelcome.

Is your E-commerce business looking for quick, effective ways to bring back or keep that potential sale? Here are a few tactics for decreasing the probability for shopping cart abandonment:

Eliminate distractions from your checkout page to keep shoppers focused and interested

Include an option for a reminder email on the checkout page so that customers can opt in or out of emails

Create separate “Wish List” carts and actual shopping carts

Include incentives for customers to return to their shopping cart in the reminder emails that are sent out (coupons for future purchases, 5% off what is currently in their shopping cart, etc.)

At Urbansoft, we’re minds and makers of business sense and creative chops set out to connect with people in areas that matter the most, i.e. experience. Contact us now to help design and create effective sales strategies that work

 

Social Media: The After Life

We all have beliefs that differ with religion, and what happens to us after death depends on what we believe will happen, at least we don’t know if it’s true or not as we have not experienced it yet. Keeping that in mind, social media accounts have figured out a way to make things definite as to what will happen to your personal accounts on social media sites after you expire.

The After-Life at Google:

Life is sure becoming easier and easier every day in terms of technology. At Google, we have an opportunity to select the person of choice to whom we would like our personal details or messages to go to in case our account becomes inactive. This is sure a good option as I wouldn’t want my loved ones left behind to suffer for any reason. Let’s hear what Google has to say, “You can tell us what to do with your Gmail messages and data from several other Google services if your account becomes inactive for any reason….We hope that this new feature will enable you to plan your digital afterlife — in a way that protects your privacy and security — and make life easier for your loved ones after you’re gone.”

The After-Life on Facebook:

On Facebook, things are a lot different. Facebook has the option of memorializing accounts, the features being, no one is allowed to log into the account, friends and family can share on the deceased’s timeline, content from the deceased’s timeline can be seen and shared with all only on the concerned person’s friends list. This is a very thoughtful approach through which the person can live on. Thanks to Facebook which always makes things better.

After-Life at Twitter:

This would be a mix of Google and Facebook, but it’s the catch line that I love, “When your heart stops beating, you’ll keep tweeting” ;). The features include nominating an heir to your twitter account, who decides whether to keep it or not. Secondly, the app LIVESON, keeps track of the posts or feeds that the deceased user liked, and commented on, and continues to feed their timeline with the same. Well, these are a few ways that people tend to use technology to keep their deceased loved ones close to them.

MySpace:

MySpace has become almost obsolete; however, it may have been one of the first social media sites to have an “after death” option created. I stumbled upon the site “mydeathspace.com”, a site committed to memorializing deceased MySpace users, although, it is not affiliated with MySpace. To submit a death, one would simply provide the name of deceased, the cause of death, MySpace of deceased, and a link to the news article URL. It is actually a morbid little site because the way they display the names of the deceased MySpace users is by name and cause of death, for example, “Joe Smith – Died when he was stabbed 12 times in the chest.” Not a site I would personally take seriously.

Digital Assets:

A recent article in Biz Times, “Death in a digital world”, provided an interesting peek at the legal circumstances surrounding death and digital assets. In respect to accessing digital memories and assets, it “can become a complicated battle between copyrights and contractual user agreements.” One of the lawyers BizTimes interviewed, Brian Gilpin, stated “Not only can their digital assets disappear in an instant if any of those online services discontinue that person’s account, but if that person passes away, and his or her family wants access to those accounts in order to preserve those assets, they might encounter a battle between whether copyright laws super cede contractual user agreements or vice versa.” The legislation is currently being proposed in many states to have a way to legally override user agreements to gain access to those digital assets.

I believe it is very smart on the end of social media sites to set up an “after death” plan. Even if someone uses Facebook or Google+ primarily for personal life updates, every thought and photo uploaded are still considered a digital asset and there should be a way to protect or destroy them should the worst occur to the user. It would not surprise me to see more social media and networking sites following the footsteps of Google, and setting a way for users to control what happens to their digital assets in the future.

The #1 rule I follow is “Hope for the Best, Plan for the Worst & Prepare to be Surprised” 🙂

Have a Good Day!

 

 

5 Ideas to Optimize Videos for YouTube Searches

As days pass by, SEO marketing is becoming more creative and innovative for page advertisement, product and service promotion.  As we know, YouTube had made a great influence on search engine optimization rankings, allowing companies to achieve special rankings for their enterprises.  With an apt SEO strategist, professional strategies can be made available to your videos to make your post more exciting and clear, reaching the hearts and minds of your audience.

Did you know that an estimate of more than 900 million viewers visit YouTube each month? This makes the YouTube platform the second largest search engine after Google. Besides that, companies and marketers use YouTube as an online marketing platform for product promotions which allow both consumers and businesses to stay connected. Here are few key points to help you optimize your videos for YouTube searches.

  1. Identify Video Keywords:
  • Identify the keywords that best suit the video you want to post.
  • Once you find the video keywords, consolidate them into the video’s main title, its subtitle and into the main content. This will help your audience find the video easily when they search for related keywords you have used.
  • Ensure that your keywords get adequate searches per month in Google, and by using Google tools such as Keyword Planner, you can rate and track your performance and ranking.
  1. Make your Content Consistent:
  • Create a daily or weekly schedule for adding new content.
  • Avoid using the same content strategy for all your videos
  • Attempt to perform a market research for your product or service and check for new and relevant keywords customers are using to search. Next, try to incorporate the same into your video.
  • Always post videos with intriguing content to engage your readers to your website, to help develop brand credibility.
  • Always optimize your content before posting
  1. Create an Interesting Video:
  • Do not make the video too long. Long videos bore its viewers, which also prevent them from grasping your principal message.
  • Make it 5 minutes long or less
  1. Upload the Video to YouTube SEO:
  • After making the video, optimize it before uploading.
  • Make sure that you use suitable keywords in the video’s file name as well.
  1. Promote the Video:
  • Link the video to your blogs and on your company website as well.
  • Promote them on all your social media platforms including your Google page
  • Persuade your visitors to share their views about the video by commenting on them and sharing the same on personal platforms. Commenting and sharing generates more leads to your site.
  • Each time you post a video relevant for general sharing, add it to a blog, tweet it, and add it to your Facebook page. Strong social signals help to add authority.

At Urbansoft, our Digital Marketing Services Include SEO Services, SEM Services, Social Media Management, Email Marketing, Content Marketing, and Social Media Marketing. Contact us!

 

How Crucial is Technical SEO in today’s Online Business?

Although SEO services involve investing your money, the benefit it creates is worthwhile. Every physical and online business needs SEO to make sufficient sales and withstand the competition. To obtain sales and increase returns on your investment beyond your imagination, you need to act and put in the necessary effort to apply technical SEO effectively to realize the same.

For a better understanding on the service, search engine optimization (SEO) is the process of making your website practically and technically sound in order to deliver an excellent user-experience and increase returns as well.

Here is its significance:

  1. Increase Website Speed: Visitors to a website would not like to spend much time waiting for your website to load. It’s quite obvious that a person doesn’t have time to spend waiting around for a site to load. By optimizing your site’s information from time to time based on Google’s algorithms, one can be sure that your customers will experience the best when they visit your site.
  2. Analyse Site Performance: One of the beautiful aspects of SEO audit is that it helps by analysing your site to identify features on your web page that could affect its performance. Identifying and fixing the same at the earliest can make all the difference you need in the ranking of your website on Google’s search engine. This could include issues relating to loading, site accessibility, overlapping of content and more which could be resolved by SEO analysis.
  3. Identify Content Duplication: Some writers at times when out of what to write duplicate content. When that happens, it could result in Google penalizing your page, which will amount to losing your visitors. But when you optimize your content, it fishes out duplicate content which enables you to correct the mistake before posting the same on your site.
  4. Support Mobile Optimization: Due to advancement in technology, mobile phones are built smartly allowing online users to comfortably perform their online endeavours anywhere and at any time they choose. Optimizing the information on your webpage to be friendly and accessible for your customers who primarily use mobile devices is crucial.
  5. Organise your Site Structure: The design and the development of your site plays a significant role in its ranking on search engines. However, structuring and organizing them in the way it will catch a viewers’ attention is equally necessary. A properly planned website structure will enable a visitor to effortlessly browse through the site and find what they are looking for. Endeavour to create content describing your brand clearly, while paying equal attention to avoid overloading your site with images and videos which in turn slows down the loading time.
  6. Speed up your ROI: When you effectively and regularly maintain your business site, it will in no time gain attention from target customers, multiplying your sales and rapidly increasing your return in investment by tons. This is far from a site that has been setup and abandoned. Overtime it will be outdated and loose value.

At Urbansoft, we create websites that bear a remarkable user experience. We work with an expert SEO team who cater to meet requirements beyond your expectation. If you are looking for assistance, CONTACT US today!

Facebook & Marketing Technique

As we all know just advertising isn’t going to take us a long way in business. We need something to trigger a spark, something called a “review or a feedback” or most often said as “word of mouth”.

There are few examples of my own that I would like to share but are not as amazing as the examples of a person on Facebook which I noticed. Hope she doesn’t mind me using her as experiences.

The user is a regular visitor to a chiropractor who advised her to go on visits to an acupuncture clinic. Unaware of the pluses and minuses of the same, the visitor posted a request for advice on Facebook and within a few hours, she had comments and even references on the same. Well, I would say, good for her and even better for the business.

People can also share, advertisements like these in their messages as well. Now isn’t that good?

Well comparing this kind of modernism with the past will definitely give you the feeling that we are doing a lot better today than before. The older version of going about things would have been, picking up the phone and asking each and everyone on your contact list, which might be a nuisance, to both you and others as well.

 So this is a fine example on how small businesses can scale their way up the wall through Facebook. Just imagine, would you like to go to Google looking for the right option, or would you take a hands on review from your friend! Now, since a link is even shared the viewer can easily view their services on their page and make necessary arrangements if required. The next time the user thinks of acupuncture, all she’ll have to do is pick up the phone and make an appointment through the message viewed.

Well if you are a regular user of Facebook I am sure you would have experienced something like this yourself. There are a lot more examples that can be used. Below is another example of a person who visited an apple orchard. Their comments speak for themselves.

Need some evidence, just take your pictures, what kind of spa should I go to when in New York, or where can I find and English restaurant in Italy, name it and you have responses. So if simple things like these can create such a buzz, just imagine bigger things such as adverts on your page and things like that.

Let me put it this way, people spend more time talking through social media platforms such as Facebook than talking to their family at home, not the right direction to move in for cases of family bonding, but definitely useful for business.

No matter the business, big or small, all you need to do is, create and maintain a positive social media presence. Create and post ideas that are adding value to your target audience. The underlying statement is, make sure you keep your head way above the water as your competitors sure have theirs.

Hope you enjoyed your read!

Contact Urbansoft for assistance on getting ahead in your business. Read more on our Services, Products and Offer Packages here.

 

Social Media Management – Posting on Social Media Platforms at the Right Time

We all know the importance of proper social media management, which is not just getting content on the page; but actually increasing target audience engagement. Besides posting the right content and targeting the right audience, it’s important that you perform your postings at the right time. Since your visitors and followers like to browse through social media sites at hours that are convenient to them; you will have to make sure that your posts make it to the top of their page, rather than just making it on their page and going unread. If you take the extra effort to share your info at a time when your viewers use these platforms, you’ll be able to see the increase in traffic. Since timing can be that important, let’s look at the various timings to put your posts up on a social networking site.

 

Facebook:

Days:

  • People tend to be away from work and more on Facebook toward the end of the week, focusing more on FB on Thursdays and Fridays.
  •  The rate of engagement falls 3.5% lower than the normal rate of engagement on Mondays to Wednesdays.
  • User responses are 10% more on Fridays.

Time:

  • The best time to put up a post will be during the early parts of the afternoon, focusing between 1 pm -3 pm.

To get to know better about your target audience and to plan your timings, it would be best to Fan page Karma.

 

Twitter:

Days:

  •  The best days to send a Tweet from B2B would be between Monday to Friday, and for B2C would be Saturdays and Sundays.
  • A 14% hike in response is seen when you tweet conversations and message from B2B.
  • With reports from Dan Zarrella, there is a 17% increase in Brand recognition on the weekends, with respects to Tweets from B2C.
  •  CTRs and Engagements recognize peaks on Wednesdays and weekends.

Time:

  • CTR: 12pm and 6pm
  • Retweets: 5 pm
  • These are supposedly the best time to Tweet as these are the times at which people are looking for some relaxation from work during breaks or traveling on their way home.

 

Linkedin:

Days:

  • The best days to post on LinkedIn would be on Tuesdays, Wednesdays, and Thursdays.

Time:

  • All business hours are good times to make a post on LinkedIn.
  • According to AddThis, you receive the most shares and clicks on Tuesdays between 10 am- 11 am.
  • LinkedIn is rated as one of the top resources to generate leads in the B2B market.
  • The best times to concentrate on posting in LinkedIn would be 7am-8am and 5pm-6pm, and the worst productive days would be Monday and Friday.

 

Pinterest:

  • Day: Saturday.
  • Time: 8pm- 11pm.
  • Based on updates from Fannit, the best days and time to pin would be on a Saturday, between 2am-4pm and 8 pm- 11 pm.
  • Based on inputs from 10Alike, the best times to pin would be 2pm-4pm EST and 8 pm -1 am EST.
  • Inputs from SEJ read that activity hikes around about 9 pm.
  • The peak times noted for Friday is 3 pm, if you are focusing on a fashion or a retail company.

 

Google+:

  • The best days to post for Google+ are business days and focusing on time between 9am-11am.
  • According to Buffer, the best time to post on Google+ would be during the latter part of the mornings.
  • If you want to be accurate with your post times, you could use the option Timing+ to get the necessary timing based on your target audience.

Hope you had a good read.

Contact Urbansoft for assistance on getting ahead in your business. Read more on our Services, Products and Offer Packages here.

Enjoy Your Day!

 

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