How to Follow & Build your Business Strategy by Learning from Competitors?

Improving your business using your competitor’s strategies isn’t a bad idea. For one to succeed, he or she cannot do that alone.  An idea from those who are doing better than you will help you stand an even better chance, most especially when your business is new. To get you started here is how!

  1. Competitor Keywords: Google Webmaster is a helpful tool to identify the right keywords that your competitors are using, which are directly based on words that are most searchable. Or, you could simply observe on business-related sites of successful competitors, and collect ideas on key-words that help them gather traffic. Try working with the same words to get better words.
  2. Use Google Alerts: When you sign up for Google alerts, it keeps you updated on the current trends prevailing in the market. Using a Google report, you can get an idea on what your rivals are doing online, their activities such as campaigns, events, content strategies, news, and their interactions with customers. When you gather useful tips, and lack the skills necessary to use the same effectively, seek an expert’s assistance.
  3. Use Google Trend: Google Trend will show you the various locations that you can find information related to your business by using specific keywords. This is not only beneficial for start-ups, but for standardized companies as well. If you receive correct information, strategize the same, and promote your business. The knowledge collected can relate to how you could serve your audience better or could pertain to any other up-to-the-minute information that could turn out to be useful to you as well.
  4. Follow your Players on Social Platforms: Social media platforms is a market where most successful companies rock their brands. So don’t underestimate its effectiveness. Follow, like, and comment on their posts on Twitter, Facebook, or any other social network they stun you on. Get ideas on how they are achieving tons of traffic. Then, leverage that efficiently on your social platform to tell your brand stories as well.
  5. Search Engine Optimization: Even though you can use SEO experts to increase your brand visibility, there is no harm in checking out how competitors do theirs. Check on other firms that are ranking better than you do in Google, see how they do it and learn to do it better.
  6. Websites Backlinks: A good amount of backlinks on other websites go a long way in attracting visitors to your website. If you don’t know what the right approach is, find out links that your players are using to leverage traffic. You could conduct business research on the same. This will help you to find out the best link that will trigger your visitors to your website to view your product or services.

Never assume that you know it all or you can play the game alone. Rely on your competitor to play more and score higher. The ball is now in your court!

5 Social Media Mistakes & How to Avoid Them

As technology advances so do social media methods.  As of today, some firms still dwell on outdated techniques making them lose track of their audience pathway. One thing you must bear in mind is that if you keep on using an outdated strategy to attract your audience it would result in failure, further jeopardizing your extensive efforts in building your brand. Today, we have identified 6 errors you can prevent while leveraging your brand on any social platform.

  1. Lack of Proper SMM Planning: If you fail to plan, you have planned to fail. Lack of planning will result in a waste of usage of resources. It takes a matter of time and right skills to identify the right strategy for your business; but the implementation is on another level and may not be that easy if you don’t have expert knowledge on the same. Lack of proper preparation will result in making a huge mistake that may ruin your business credibility on the whole.

Tip: Don’t just hop into a strategy without sufficient knowledge on using it effectively and efficiently. Plan well based on your objectives, considering the current market scenarios for your brand.   You could use an experienced marketing strategist to give you guidelines to plan.

  1. Regular Maintenance of Social Media Platforms: Assume you buy a car, and you don’t maintain it consistently, what will happen to it? It will soon be worn out, isn’t it? That is similar to your social platform elements.

Tip: You must keep it attractive for your visitors on a daily basis to prevent customers from falling out of interest.

  1. Overlooking Re-branding: You may be posting quality content, videos or images about your brand. The question here is, how attractive is your core brand? Do they represent what you convey? Or is it just for camouflage? You best know the answer.

Tip: Always redesign your products or services to give it a fresh and unique appearance for your customers.

  1. Over-Padding of Social Media Platforms: The choice of ingredients determine the taste of the food, but too much of the same could result in a mess. Likewise, posting social media elements are essential to keep it inviting, which includes content, images, events, videos, infographics etc. But, when they are being over-stuffed, your main goals may get lost in the clatter.

Tip: Endeavour to post what is suitable to your customer in a balanced style. Be constantly aware of what you post. Post only relevant elements that create benevolent impressions in the hearts of your visitors. Your main goal is to achieve out-and-out branding.

  1. Same Content on All Platforms: All customers perceive things in different ways, even an identical customer. Your goal is not to engage one or two members in your audience, but, to engage tons of them. However, posting the same content all the time across different social media platforms will reduce visitor interest.

Tip: Distribute diverse élite content on all platforms to meet your varied customer needs.  Do upgrade your content when you make a change or an alteration to your existing brand.

How to Position your Brand in a Competitive Market?

Brand positioning is the spine of every successful product. Your brand happiness lies on how it’s presented in the eyes of your target customers. Just a few changes on your brand strategy can help you reach the topmost position in the world market. However, this isn’t magic.

Proper positioning your brand can create and build brand value, and enhance the likelihood of transforming your prospects into long-lasting customers.  Today, we will be explaining 5 vital means to position your brand in a competitive market world.

What exactly is Brand Positioning?

For a common understanding, brand positioning simply means the technique applied to make your existing brand conquer a distinctive position in the minds of your target customers.

  1. Be Focused & Committed: Since today’s market is very competitive, you will come across many obstacles on your way while you position your product. Don’t lose focus. Concentrate on the outcome and not the challenges. Running a plan on commitment will help you to handle the ups and downs you face in the market, and help you coordinate properly. Don’t give-in until your brand becomes the boom of the market.
  2. Lay a Solid Foundation: This is the first step you need to put into action.  Search the market for an existing gap that requires to be filled.  Then create an effective marketing strategy that makes you noticeable in the market. Apply and measure the effectiveness of the developed strategy.   Don’t forget to keep the attention of your customers on the core product and its features. Your strategy must focus on what your target audience really demands as it is of primary importance.
  3. Communicate with the People: Communication is the easiest way to get the information you really need to explore the market. You can meet up with potential customers for information of what they expect. Listen and observe them carefully. Or, try to get in touch with experts who can share outstanding ideas in branding. Ask them for ways to help position your brand in both related and unrelated categories. This will help you position your brand in the way your target audience wants it to.
  4. Scrutinize Collected Info: After collecting info, list them out in a sheet. Then analyze and select useful authentic information and incorporate them into your strategy for positioning. You may require a brand professional to assist you in making the best selection of the information gathered.
  5. Get Familiar with the Target Market: How well do you know your market, your target audience, and your competitors? In-depth knowledge is essential to identify an existing price, and value proposition to win the market. You can seek a marketer’s assistance, who knows the ins and outs of the market to provide you with the best tips.  Based on your competitor’s pricing, enter the market with a lower price. This can help make a unique difference.

Your brand position is the most important investment your business depends on, to get an edge over the market. Hence, look for opportunities that help make hay while the sun shines!

How to Achieve Success Using Social Media Promotions?

Considering the significance of social media, many organizations now employ this platform for promoting their brand online. There are still a few firms who have adopted the same, but have failed despite the amount of money invested, efforts put in, and time. Today, we are going to look at 6 easy ways to increase the impact and results achieved through an advertising promotion.

1. Fish-Out Your Target Consumers: Fish-out those interested in your brand before hitting the market. Why? Do this, and you’ll be able to identify the exact interest of your audience. Start by putting yourself in your prospect’s shoes.

Consider This: When you to make up your mind to purchase a certain brand, there are definitely a few things that might get your attention and influence you. Try the same on your target audience. Use a guided strategy that helps your brand influence their buying decision.

2. Use an Attractive Ad Theme: Your advertising theme is a leading part of your promotion. It’s a message that promotes brand awareness. When your marketing theme is awesome, it forms a central idea to activate your customer’s desires to your favor. Therefore, you need to identify a compelling theme for your marketing brand promotion.

3. Make it Simple: Simplicity is the key irrespective of how effective and valuable your marketing promotion is. If you present your branding style in the way that a layman can understand, you will be able to achieve more sales. So, ensure that you make it easy and simple for people to see the need to engage.

4. Incorporate Rewards in a Promotion: A reward is a vigorous context of a marketing technique through which you can out-smart your competitors. With a valuable reward along with valuable content on your social media page, you can be sure that your brand will win.

5. Provide a Unique Design: When you have an effective brand strategy, it gives you an edge over your competitors, helping you increase your chances of building and maintaining strong products or services in the market. Your graphic designs and your photography must indicate its worthiness. It should be catchy to the eyes and impact the hearts and minds of your audience. Always endeavor to keep your design appealing, simple and easy; helping promote a passionate bond with your customers.

6. Take Advantage of Seasons: Instead of promoting your brand at your convenient time, why not find out the most seasonal periods that your audience wait for to make a purchase. Most customers actually save money and wait for particular seasons to get the best offers. You need to take advantage of those periods to explore the market and identify loopholes that help build both your business and your customer’s loyalty. Pay more attention to social media platforms during these periods, because that’s where most customer’s hopes lie.

Social media campaigns are like a game of chess. When played well you end up with positive outcomes.  Therefore, play well to gain well.

Email Marketing in today’s World

We live in an ever competitive world where every step you make in your professional life could make or break your company. Of the many marketing techniques that has lost favor in the eyes of the digital world today, Email marketing still continues to make a difference. There are several reasons why it does seem to continue to re-surface in spite of many upcoming trends of marketing. Here are a few stats that show you why email marketing could be one of the best choices in your marketing strategy.

1) Of all devices used, nearly 80.8% of your target audience reaches to their mobiles to read.
2) Off the many days to choose to focus on email marketing, the best would be the weekend which has more than 11% CTR.
3) CTR does seem to be more effective when you choose to use the recipient company’s name in the subject title.
4) Nearly 60% of B2B marketers are convinced that email marketing is the way to get the word out.
5) Though it may seem ironic, but no other two words such as ‘Click Here’ has been more compulsive call-to-action, when compared to “Go” and “Submit”
6) Majority (65%) of readers prefer to see images in their email marketing mails when compared to texts (35%).
7) 45% of marketers schedule time and resources to focus on email marketing.
8) If you look to see the most clicks on emails that you send. Use words like POSTS or JOBS in the subject line.

With these few ideas on the mind when you try to go forward for an email campaign run, you can bet that you can achieve the most of it. Good luck and hope these stats make a difference in your email marketing strategy. Share your ideas on the same in the comments below.

How to Deliver your Brand Strategy Effectively?

A branding strategy could sometimes go wrong. HOW!!? Let’s look at a few situations. One could be that your team lost track of your planned strategy, a result of incompetence on their part, or a result of being unclear about the strategy. Whatever the case may be, the results could be devastating; don’t you think? Even if you haven’t encountered such a situation before, you need to be aware of the same in order to prevent similar incidences from happening.

How to Deliver your Brand Strategy Effectively?:

1. Adopt a Flexible Approach: Being flexible in creating a branding strategy is the key to achieving success. Your inability to make an adjustment when needed could completely affect the client’s view on you as a firm. Always consider the fact that there will be changes made during the process of plan execution, as client inputs are important at all times during the process.

2. Deliver a Clear Strategy: The one setting the strategy may be highly proficient on the same. But the one implementing the strategy may not be. A detailed explanation of the approach is recommended to enable easy application. Don’t assume that all teammates will have the same level of understanding. Make the technique simple and clear and in a way that a layman could understand.

3. Be in Line with the Strategic Market: If you want your brand strategy to meet the market’s demand, you need to design a strategy in alignment with the current market drifts. In other words, your employees must understand the uniqueness of the strategic content in relation to that of your competitors. Try exposing your team to market facts. This will enable them to develop insights on the market and also develop new ideas during the process.

4. Use Recurrent Framework: Learning and putting them into action suitably can be challenging at times. We advise you to use a repeated framework training strategy, which could be followed to educate your team on an annual basis. By performing repeated clarifications of the business’s strategic decisions, re-considering plans for implementation, followed by proper execution; results in effective outcomes. This further enhances the output when employees meditate on the message.

5. Invest in your Team: Your team is one of the most important resources you have. Besides, they are the ones to communicate your brand to your customers. Keeping them well trained and equipped on the tactics involved and implemented in Branding, will help you gain more customers. To facilitate you to do this, you could request for expert assistance that directs your teams on tips to implement your branding strategy successfully.

6. Encourage the Use of Social Media Devices: Social media appliances are very helpful in delivering your brand strategy. The method of strategy delivery can be altered to suit the current trend where new markets continue to evolve. Every brand is at the mercy of the current style, and you need to dance to the tune of the market by effectively incorporating the use of social networks. In terms of training for your employees, using relevant blog content can make the approach clear to your personnel.

When brand strategies are made sound and clear to the team, it makes them more creative and helps them think beyond market demands thereby achieving a better understanding with your clients.

 

Spreading Word on Marketing Website Development

Off the many companies we have seen and read about, we have noticed that many of them are making quite a few but simple mistakes when it comes to marketing their firm. Let’s start with a few web development companies that we have been following up on recently. There might be a few things that firms might want to look into when they do their marketing. A few of them are mentioned below.

Provide Reassurance:
Let’s start with the few words that every customer wants to hear when they look for a service provider. As any customer including yourself, we would want to hire a provider that has experience in what the customer is looking for. So the right answer to a customer who approaches you with a request for would be, “Yes, we have worked on those lines before, or sure, we can definitely do it for you” The customer is looking to you for signs of confidence, and if he doesn’t see signs of reassurance he’s going to back out.

Technical Skill Sets:
Though most of your customers are interested in getting their web page up and running. They aren’t always aware of what you are talking about when they see your page of skill sets. Though that may seem like a good way to highlight your company, it also might be a little confusing to him.

In regards to system integrators who is well aware of what you are actually capable of when they see your sheet of skill sets; they might tend to make a whole deal of comparison between what you have put forth and what your competitor has. So take a closer look at it before you send it out and make the necessary changes if required.

Recycle Your Portfolio:
Though they say that a picture speaks a thousand words, it might backfire in this case. When you share your portfolio, are you sure that your client is going to click through all your links and take a look at what you have designed? When you share a portfolio which has more than 10 links in it, you can bet that the viewer would not have opened more than 4 of them. In this case you’ve got to make sure you put your best foot forward and share your best to make the finest impression.

Completed Projects Speak:
This is the best way to convince a customer that you are the right man for the job. Instead of sharing screen shots on websites that you have completed, try creating a case history that explains how you created a successful website for a client.

Start with day 1 when he explained his requirement and how you proposed that you could make it happen. Talk on the ideas you shared and decisions made and why you made them. Share views on how the customer looks at the completed project and how happy he is that it’s bring him success.

This will definitely beat a page of skill sets that do not share any idea on how you carry out project management. They are looked at as a bunch of technical terms that have lesser meaning.

Home Page:
What does your home page say about you and your firm? Most ‘About Us’ pages deviate so much from the real picture and focus on other nonsensical aspects that do not relate to their firm. An ‘about us’ page should clearly explain what kind of firm you run and why? A clear idea on a person’s vision of the industry creates credibility for the company.

Instead we found these on a firm’s page which made us wonder what would happen if we hired them.

“When Albert (name changed) isn’t in the office, he is on the mountain either skiing or hiking the miles of forest trails in our region and around the world. He hopes one day to tackle Everest. It was on a skiing trip to our area that led Albert to make (our town) his permanent base camp. Albert and his wife have four kids – Lorry, Charlie, Pam and Godwin.”

Well here’s how it should really go,

“Albert is one of our web designers. He is an expert mountaineer and has traveled extensively. Albert started his career as a graphic designer for a marketing and advertising firm in New York City. With a degree in web technology and the eye of a talented artist, Albert creates truly unique designs that match our clients and the personality of their businesses. He has created unique brands for a number of travel-related companies and helped a few of our clients with international expansions. Our clients love his use of color and the custom graphics he adds to each of his designs.”

Putting all these together with a well-planned marketing strategy you can convince your customers to hire you rather than anyone else. So make the necessary changes and head back to work and stop wondering why your marketing technique is not working out.

How to Maneuver a Piece of Content to your Target Audience?

The days of old followed a simple strategy when a piece of content was to hit the market, the game plan was so simple; it was “Publish and Pray”. 😉 Yes, it was all that publishers and content generators could do in the older times. But as of now with the various platforms available, there is a lot to discuss and analyze before you put your work out. Yes, equal time and attention is to be given to the distribution of the piece at hand, as the marketing strategy implemented is as critical as the quality of content itself.

Let’s focus on some common but crucial content distribution methods that go beyond social shares.

1) Custom-Made Emails:

This is the best way to get more clicks on your blogs. Try skimming down on your contact list and send out your blog ONLY to those who might find its content of use. Also, drive attention to the blog by adding a personal note to your reader which will prompt them to read your blog. According to stats, personalized emails do have a higher open rate than those which are generic.

2) Be a Guest Blogger:

Write an article in a non-promotional way, making sure to carefully conceal key points; and send it out to an online publication which caters to your target audience. Also, take care to share some information that will help its readers benefit from, while you achieve your goal as well.

3) Share Interviews:

This is a mighty smart move. Using your team, identity prospective clients who can do you good in the future, and take time to capture an exclusive interview with them. Now, as and when you write your blogs, which is off course in relevance to the idea discussed at the interview; do add the quotes shared by your prospect to the blog. Now, once done share the blog with them. This will help you keep your leads engaged overtime, while you get the additional attention from the networks they use, when the content is shared with their audience. “Two Birds in ONE Stone” 😉

4) Add Links to Email Signatures:

Why waste an opportunity when you can make the best of it almost every day. Yes, email signatures are those which most of us use roughly ten times a day. Featuring your content link in an email signature will help get the message out on a more frequent basis. The target audience of your present and future customers can be met using this method.

5) Complement Content References to Proposals:

Another way to get that content moving is by adding it as supportive material to boost your proposal. Most proposals contain relevant data to back up a solution suggested to a prospect. In these cases most prospects look for autogenic researched content when compared to content cited by others. This not only helps to get your content out in the open, but also your shares efforts and involvement in the project at hand. That being said, some clients do prefer concise proposals, in those cases, these ideas could be shared as links for further reading.

Hope you enjoyed your read!

 

Customer & Provider: Building ‘TRUST’ – A Mutual Sentiment

We strongly believe that honesty is the backbone of every successful business and the pillar that grips all relationships. Trustworthiness and integrity are vigorous tools to stir your clients to think about how they are perceived by your business.

We live in a competitive business environment where a series of marketing strategies prevail, if you don’t follow along, you may lose it all. Now is the time to start building excellent relationships based on trust with your existing customers. It will provide room for new clients to engage in your business. How can you build a client’s trust? Down below are a few strategies to follow:

1. Reliable Products & Services: Apparently, if you don’t maintain constant confidence in your ability to offer your client reliable services or products, they might turn to one of your competitors who processes what they need. Therefore, keep your entire operation running smoothly with high-quality products and services that can earn your client’s trust.

2. Celebrate Together: What are you to celebrate? Celebrate your business anniversary together with them. Furthermore, send anniversary cards to your clients on their special days. The word “thanks” has a good way in imparting trust. Why not show regular gratitude to your customers. You may say “we are pleased to have you as our client’. It is actually memorable and remarkable to them.

3. Feature them on Your Website: Describe content that has the power to fascinate your audience on your website. You can simply feature them with a word of ‘Congratulations’. For example, “congratulation on your success.” You may do this weekly or monthly, which ever works best for you.

4. Break Negative Barriers: Some companies focus more on boosting sales than customer relationships. They tend to forget so soon that, good relationships with their clients is what sustains continued sales. They lack the concern for their client’s needs and wants. To maintain your customer’s loyalty, it’s best to break through negative barriers and assure your buyers that you have their best interests at heart.

5. Avoid Tasks you can’t deliver: Be yourself to maintain your business’s integrity. Honesty is the best approach. There are some professionals that find it challenging to reject what they cannot deliver successfully. Never accept project you can’t deliver successfully in order to maintain your business integrity as well as your clients. Instead, train your team to be skillful in every aspect of your business.

6. Avoid Bribery & Corruption: They are both unethical practices in business. Corruption within your business has a great power to depress your business. With what result? Your customers and the general public will get a negative picture of your brand and that weakens their trust. Results; they will leave you to your competitors.

Creating time and effort to build good relationships with your clients is essential. With the above strategies, be assured that you can build credibility that will maintain your customers’ trust.

Hiring a Social Media Strategist – How to Make a Spot-on Decision?

Basically, hiring a proficient social media strategist is a wise decision for a business who desires their brand to make it to the top of the market. When you have a perfect SMS, you have ample time to focus on other aspects of your business. An SMM firm’s tasks include boosting traffic to your website, creating brand awareness and connecting your business to its many new clients; also, helping you outshine your competition, by creating sales avenues beyond your imagination. Some organizations use marketing strategies and platforms to improve their business based on their corporate needs. While some start with an inadequate plan which actually ends them up in a confused state.  To enable you to select wisely, here are facts you must consider. Let’s check them out!

  1. SMS’s Success Rate Online:

When choosing a social media strategist, do perform an analysis to identify their level of online success. Work on scenarios to find out how marketable they are online. See if they are able to get past these questions on a positive note; Are they effective marketers? Do they practice what they speak? Also, do try to check their levels of social media engagement, their past client reviews, suggestions, and the reputation they have built so far.

  1. SMM by Understanding Your Brand:

 How can you identify if the corporate is capable of understanding your brand? The best way to do so is to find out if they have worked with clients or businesses similar to yours. Do they know your customers’ wants and needs? Also, take time out to read their blogs posted and articles with readers’ comments from their website.

  1. SMM with Dominant Commencement Techniques:

 Find out if they have a trusted team to back them up, and who can deliver social media requirements at the best quality and at the needed time. We’re talking about teams who can write quality and appealing content, provide drawings, designing, infographic, illustrations, interesting videos, and other requirements.

  1. Cross Check SMM Client Reviews:

 Do not get carried away by adverts and offers put out by agencies. The best way to find a competent SMM firm is by examination of their present and past client reviews on their work. Read their customer’s testimonies, endorsements, and analyses on Google. Don’t forget to look into their negative reviews as well.

  1. Identifying a Strategy for SMM Platforms:

You need to know how good and fast they are in creating an awareness for your product or services. Find out their strategy and the various platforms they intend to use to help boost your business; and how effective these platforms are at getting you, new customers.

  1. SMM at an Affordable Cost:

We’re are not saying that you should choose based on cost. Both the budget and the quality of the service provided play an equally vital role. But endeavor to select an affordable social media strategist that has all it takes to meet your businesses’ needs and make it a successful one.

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