Content Marketing & SEO- How to Rock at Both?

As we know, SEO and content marketing work in hand to hand. Although, many people think both are different and one is superior to the other. No matter what some may say about search engines and content marketing, the truth of the matter is, both can never be separated; as one success depends on the other. To fully drive out the point, let’s define both!

SEO is a methodology of approaches, and techniques used to upsurge a number of visitors to a website to obtain a high-ranking placement in SERP. Does that sound simple? Also, there are other technical aids to position your site high enough in SERPs using specific content keywords.

When it comes to content marketing, it’s a strategic tactic fixated on creating and dispensing relevant, and consistent content to attract, answer queries, and retain your target audience with aid of SEO.

Down Below are Facts on SEO & Content Marketing:

1. No SEO without Content Marketing: Years ago, we all used to think search engines could efficiently work without content marketing. Nowadays, several entrepreneurs have come to identify the features of content in assisting SEO. Content marketing is the pillar that carries technical language to Google’s search engines to improve the ranking of businesses and make businesses visible to their target audience.

2. Stories Convert, Better than Data: Most of us love stories and I guess you do too. As we know content marketing consists of stories required for a search engine to communicate to those searching for it. When you invest your money in content marketing, your main goal is to write content that Google’s search engine will recognize and generate sales.

3. SEO without Content: SEO is not only about keywords, but it incorporates an effective and efficient pattern of content marketing to make websites effortlessly visible to users. In addition, using a content marketing team, the SEO team can gather high-quality content for optimization which helps your customers understand your brand better.

  • Although SEO and content marketing are different in meaning, both work together to benefit a company’s success, such as generating quality traffic.
  • As a marketer, if you fail to optimize your content appropriately by meeting the standards of the search engines, it would result in a waste of investment.
  • As online presence is a concern, SEO and content marketing are co-dependent. Like SEO is all about keywords and links, the absence of high-quality content on a website makes it impossible for SEO to justify success.

Instead of looking at SEO and content marketing as two different things, why not focus on utilizing both together to make your website attractive to achieve tons of traffic. The aspect of concern is not who creates the content, but what matters the most is if the content fulfills the needs of SEO.

How Can You Minimize Marketing Costs While Increasing Sales?

Cost reduction, as well as sales increment, are every business owner’s intention. Actually, most companies invest more on marketing but end up with a very low sales revenue despite all their efforts, money and time.  This is termed as wasted resources.  The reason is very simple. This is because these companies have ignored the tricks behind successful marketing. How can you as a marketer minimize cost while increasing sales? Below are 6 ideas behind sales increment and cost reduction:

  • Customer Retention:

Do your customers leave after execution of one project or do they stick to you for all their projects? The answer is best known by you. To find another customer for replacement requires spending. If you have trouble retaining yours, try to add more value to the services provided to them,  get feedback, get to know their experiences on your services and adjust accordingly to restore your customer’s retention.

  • Use Re-Targeting Techniques:

Some customers are not easily attracted, it requires efficient and convincing efforts to get such customers.  You need to re-plan your marketing techniques to help reach out to these customers. This can be done by showing them relevant ads on another web pages they visit, and by creating opportunities for them to be enticed to your products and services.

  • Increase Education:

The idea behind increasing sales comes from educating your customers more, rather than just advertising. Do not rely on just generic and pitches to entice your visitors. Rather educate them more about your brand and its unique features. Show them the reason to buy your product and services.

  • Use Marketing Automation:

The term “time” is money comes to mind in this case. Instead of spending much time in your marketing task, why not try using marketing automation to make marketing tasks easier. This also minimizes costs and saves you time. By using this method, you can actually have enough time to improve your marketing strategy. Marketing automation is cheaper and helps manage big data. It also allows you to manage your data in the cloud when compared to other techniques of marketing.

  • Stick to What Works Best:

Why not do research and find out the best marketing strategy that attracts your visitors? After finding out the best method, do what is called market testing, with a minimum marketing budget. And see how many customers react positively. If the numbers are satisfactory, maximize that opportunity and start increasing your sales, instead of wasting resources on another marketing strategy that is not worth it.

  • Avoid Marketing Failures:

Marketing requires investing your resources and time. If you fail in your marketing, it simply means you need to re-market. Obviously, your marketing cost will increase and bring down your revenue. Errors to avoid:

  • Avoid grammatical errors
  • Avoid negative campaigns
  • Keep the information simple and easy
  • Provide marketing that meets your target audience’s needs
  • When you generate leads, convert them to sales immediately
  • Apply the above facts to reduce cost while increasing sales

The Thin Line between Marketing & Branding

To be very frank, most people of today are confused and don’t know the difference between marketing and branding. When a person chooses a business and decides to go ahead with branding online, the first question that tops their mind is, how do I go about it?

Well a few think that branding involves choosing a logo, a website design, a color scheme that suits their company, so on and so forth. While some others believe that it involves promotional campaigns, adverts, creating a presence online, or the SERPS. Well, the sad part is that all the above are just marketing tools and strategies and NOT related to branding. So, this leads us to the next question, what does branding really mean?

To make it very simple, marketing is when you go around promoting yourself telling others what you actually do, whereas branding would mean you’ve already created an impact in the industry and you work towards promoting that through marketing.

So, where do people commonly go wrong?

Misapprehensions of Branding:

  • Many people including ones who are into branding and marketing sectors as professionals confuse the facts of marketing and branding. Anything that involves advertising, promoting and else, are all related to marketing, whereas branding goes a lot deeper and is related to establishing an emotional, more personal view on the brand that explains the company’s message.
  • Who really controls a brand? Well, many believe that the authority of a brand lies with the company, which is absolutely wrong. The image of the brand lies in the hands of its customers and the way they view them. And you’ll know that your brand is failing when you don’t receive return customers.
  • Determining Success: Many believe that there is a specific formula to be followed when it comes to branding. Just as how you can determine the results when it comes to SEO or online marketing, people believe they can measure the results when it comes to branding. Well, you might be wrong in that case. A few measures followed by a competitor company in areas of branding may work well for him, but it doesn’t necessarily have to work well for you. Here the only aspect that you can rely on is the behavior and interest shown by your customers towards your brand.

Well, if those are the ways no to go about your branding strategy, well then what is the right way to do it?

There are a few simple and easy ways to get the job done by proper planning.

Finding the Reason behind Your Establishment:

Before you go head-on and start campaigning, it would be easier to make a clear statement to your prospective customers if you had a clear view on why you went on to start this business. Knowing the reason to the question why, adds a personal touch to the firm, in turn creating a sense of trust in your customers.

Determining a Tone that Voices Your Brand:

After gaining a clear picture of what you do and who your target audience is going to be, next you are going to determine the voice of your brand. This can be sorted on how you’d like your band to be projected, as a casual friendly brand, or a corporate more formal one, or a humorous one that can crack a joke once in a while. Before you decide, make sure you can hold on strong to the identity that you choose. This is going to add personality to your company, and cannot be changed in the long run. Consistency is what a loyal customer would like to see even after 40 years of a brand’s establishment, and your choice today may have to be held onto in the future.

Determine Your Values:

This will help your customers get a clearer understanding of who you actually are. These values can be encrypted as a set of principles and procedures on how you govern yourself and your firm. Your values can be discussed on and demonstrated to your clients and customers by the way you handle yourself in your service.

Marketing:

Now that you have determined the purpose of your firm, your values, and tone of voice to establish your brand; you can take it to the next level and start by making yourself known to your audience. Well, this is where marketing comes in. By careful research on the modes, strategies, and platforms that you are going to utilize you can hit your target audience by enlightening them with your mission, vision, and plans you have on providing your customers with quality service.

I hope I have explained the thin line that exists between branding and marketing. Branding is and will continue to remain the core to a marketing strategy. Understanding and getting a clear idea of the same will help you project yourself to your target audience in the most authentic, and dignified way winning you loyal customers.

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