Why People Visit Your Website & Leave?

Imagine you have successfully designed your website expecting tons of visitors to visit and request for a service. But unfortunately, people visit your website and leave. To where? It’s no doubt to a better site. This isn’t just an illustration or a mere story. It’s a situation that befalls many websites in today’s competitive world. Why? Increase in internet usage had made it easier for customers to shop for the brand they need without visiting the company’s location. Making this an important reason, your website is the best place to increase sales. Turning it into an exciting place for customers to stay when they visit is the way to go, lets us help you with some hints below.

  1. Lack of Sufficient Information:

When customers visit your website, they expect to see the information they have on their mind. But sadly, information on your website when not satisfying makes them look for the same somewhere else. For example, shipping & delivery information, contact details and such should be available on a website always, and it should be easily accessible.

  1. No Clear and Direct Call-To-Action:

Use ‘call to action’ to direct your visitors to the take immediate action to buy.  Never give them a chance to wonder on what to do on your site. Besides, you don’t operate a monopoly business. Your competitors have other alternatives. Why not encourage them to view your site blogs, images, and videos. These are other tricks to keep your audience engaged and come back for more.

  1. Your Website Lacks Offers:

Everyone likes a coupon, don’t you? Many customers prefer websites that offer coupons, discount, and other attractive offers.  Dealing with a website that gives offers allows customers to save part of their money for the next project or purchase.  If buyers can’t find any coupon associated with your website, they may leave and substitute you for another brand that has the same product or services with a coupon.

  1. Faulty Content Structure:

The content on your website tells customers about your company and your brand. If the content structure on your website lacks true information of your brand, it becomes confusing for buyers to understand. Ensure that your marketing content is a perfect description of the product and services you offer.

  1. Your Website Needs a Re-design:

Re-redesigning your site gives you an edge over your customers, influencing them to stay with you. When customers see new upgrades to your website, they are attracted even more and this gives them a reason to stay with you. Your competitors are not asleep; they are looking for any slight opportunity to clear you off the market. If you don’t want that to happen, re-design your website with new features at least once a year.

  1. No Customer Reviews & Recommendations:

Every customer wants the best and one way they find the best is through reviews and recommendations about your product and services before buying. That’s every customer’s mentality. Encourage your clients to share their experiences with your brand. Reviews and recommendation are the best way to build your client’s confidence to stay with you.

In general, great deals of businesses start out with a basic catalog or brochure that exhibits services that they have to offer. Our experts examine, identify pros and cons of generated client ideas, consolidate them, and put them into designs that put them on the web for global recognition. Contact us now to experience the best!

 

6 Reasons Why Your Marketing E-Mails are Being Ignored

With the increase in Internet usage and the change of trend in marketing strategies, emails have owned themselves a good place in reaching prospective customers. It has enabled firms to reach out to their clients both easily and directly. However, it may seem all hope is lost when your emails are being ignored. Probably your email isn’t unique or likable.  The good news is that every email you send to a potential client could be read and replied to promptly if your sales strategy is apt. Here are some reasons why your emails could be disregarded, and ways to make your target audience respond to you without delay.

  1. Your Brand Isn’t Known:

It doesn’t really matter if your company is known or anonymous. What really counts is the content of your email. Before sending an email to a potential client, look them up online and try to identify their company interests and what questions lie in their minds. Now, using that as a tool to get their attention, incorporate the same into your email. On kindling their interest you could be sure to receive a response on the same.

  1. Email Content Not up to the Mark:

Your prospects have their own problems and issues that can occupy their minds.  Strive to find out and strategize your email message towards addressing these issues. Give them interesting reasons to begin a sales conversation with you.

  1. They aren’t your Target Audience:

You could be wasting your resources sending emails to wrong people, simply because they are not in your target audience.  Knowing your target audience is an important aspect of a sales strategy. This will support in hitting the nail on the head. It will also assist you in tailoring the right message.

  1. Emails Weren’t Received:

If your email wasn’t replied to, it could be that the end receiver didn’t receive the message. Therefore, make sure you’ve got the right addresses, and also try to avoid technical drawbacks such as server problems. Each time you send out an email, double-check the same in your sent items and outbox to see if your email is delivered or not. If not, do the needful.

  1. Too Much Text:

Your prospects already having the probability of being engaged, wouldn’t want to waste their time reading through sales emails. To resolve this issue, keep your message simple and straight to the point, making it easy to grasp. Also, make sure your introduction is compelling enough if you want them to read further.

  1. No Intriguing Questions in the Email:

To stimulate the interest of your customers, ask them intriguing questions.  The more specific your question is, the more your email stands a good chance of being replied to. Make it easy to reply, and make sure they clearly see the benefits of answering your emails.

At Urbansoft, we work with specific email marketing techniques that get you across hurdles and help you get to the other side. Working with special tools, we screen out the target audience and send out emails to meet your market ratio. The rule of thumb followed here is reaching as many as possible, either as prospects, or to just let the world know you are in the market. Contact us now!

 

Why Give Importance to Online Marketing?

Online marketing includes SEO, SEM, Email Marketing, Content Marketing and Social Media Marketing. The lives of many brands has changed for the better as a result of digital marketing. This is as it happens to be the fastest way to get a hold of a desired customer. Below are some reasons why you shouldn’t take your eye off digital marketing.

  • Online Marketing is Inexpensive: Online marketing helps you breathe life into your pockets. If you have tried marketing a product through a retail outlet and then probably online, you’d see the difference in the money spent. While hitting the market at a physical retail outlet the costs implied for that of property maintenance and rental is by no way low-priced in comparison with online marketing. Besides this, there’s the pressing situation in which you have to stock up the shelves and windows of the store with the product to meet a positive shopping experience for your customer. Using online marketing you can lower your inventory costs, and allows you to order stock in line with demand, instead of ordering it in anticipation of demand.
  • Online Marketing Offers a Customized Advertising Approach: Online marketing helps you personalize offers based on customer requirement gathered through their online shopping history. This results in better conversion ratios as they are targeted offers placed on customer interests. This information can be gathered by careful study of the webpages visited and product information collected by potential customers. Besides this, there’s another trick up your sleeve that you can put to use, i.e, cross-selling campaigns. Using cross-selling campaigns planned based on information collected from tracking webpage visits, you hit the nail on the head where customer engagement is concerned. This results in a BINGO! as your customer is cornered into buying the item on sale. Why struggle to make a sale, while you can lure customers and influence them to buy from you. (I wish I had an ‘EVIL SMILEY’ to put here ;))
  • Helps Reach More People: With the invent of the Internet and other technological gizmos, the aspect of time and location has definitely diminished. With online marketing, there are no barriers in relation to distance and time. Who needs to go local when you can go global? Now sell products and services in local areas and beyond through Online Marketing. With this widespread reach, you get to market to a wider audience within the country and abroad.

If you are looking for experts who can make the above happen, Urbansoft works with a team of Digital Marketers who specialize in SEO Services, Email Marketing, Content Marketing, and Social Media Marketing. Contact us today!

5 Reasons you Need Blog Marketing

Blog or content marketing is one important factor no one can avoid if you are talking about digital marketing. Writing and updating blogs constantly keep your audience informed, helps attract new customers, and retain them as well. The more effective and exceptional your blogs are, the more success you achieve in terms of gathering customers. If you haven’t employed a blog marketing expert yet, here are 6 reasons for you to get started!

  1. Blogs Marketing is Cost-Effective: Social media platforms are free to be used by everyone. If you’re an expert in writing blogs, you are good to go. Your ability to strategize blogs to achieve recognition by your target audience is equally significant. All these activities are economical and easy to run if you have the right helping hand. It’s like having an expert to manage and maintain your online activities.
  2. Opportunity to prove your Expertise: Every potential client likes to see proof of expertise or required skill before entrusting their project to any company. A blog is the best way to express and showcase what you got. You can’t be hiding your skills, brand, values and expect your audience to run after you. That doesn’t happen anymore, only if you are the only one in the market. Therefore, tell the world what you do in order to keep them engaged in your service at all times.
  3. Create Trust & Credibility: It’s only when your clients have trust in the product or services you provide that your business can progress. Creating trust is one step you should never undermine if you want your clients to build trust in your brand. Content marketing is the best ways to create trust in your clients ASAP. When your content meets the demands of your customers, they are automatically triggered to act in favour of your business.
  4. Acts as a Backbone to SEO: If you have a website or web page you want searchers to locate, blogs will help you. It’s the main reason why Google considers business and make them easily visible to its users. If your website or business is not on the first page of Google, you are missing out. You must take the effort to write fresh blogs regularly, strategies them, and optimize the same with the most searchable keywords for search engines.
  5. Increases Conversion Rate: When you maintain digital activities without let up, you stand the chance of generating loads of traffic and converting them to sales. When people read your post, they collect information to serve their purpose while you use the opportunity to expose your professional skill at the very same time. This in turn boosts your brand image.

At Urbansoft, our Digital Marketing Services include SEO services, SEM services, Social Media Management, Email Marketing & Content Marketing, and Social Media Marketing. Contact us now!

6 Selling Emails to Engage Your Clients

Many customers on receiving an email delete them instantly. That is what happens when customers classify your emails as extraneous and non-interesting.  However, sending an email catering to the interest of your audience is the key to retaining them. Urbansoft shares 6 ways to reach the hearts of your clients using emails.  Keep reading! J

  1. Birthday Emails: Keep on surprising your customers, because that is what makes them happy and make them feel that you have their best interests at heart. Birthday emails are a good option. Never assume that it’s only when you display a physical gesture that it matters to them. Keep details of your client’s special celebration dates, and send them heart touching messages. This will not only help retain your customers but add a good name to your firm.
  2. Appealing Emails: When you send emails to obtain information from your customer, this is referred to as solicitation or appealing emails. The purpose of collecting surveys from customers is to acquire their opinion about the services you provide for them. It’s a way of keeping in touch with them and reminding them about your brand. You may attach a few content, images, etc, and request their views on the same.
  3. Welcoming Emails: Some customers may quit patronizing from you for a long time. After series of promotions, they may be encouraged to come back. At this point, send a welcoming email to make them feel that you still value their association, never forget them and miss them while they fall away from you. Most clients appreciate the message and even reply to them. At the same time, they will be reminded with regards to your brand message.
  4. Confirmation Emails: Confirmation emails should not only be sent to customers when they purchase goods or services. It could also be sent to customers in order to remind them of an engagement they have with your company. Some customer may make an appointment for orders, complaints or feedback. Whatever it may be, ensure to send emails confirming the time and date.
  5. Psychological Emails: Understand the attitude of your customers, and use that to deliver your brand stories. Based on the mindset of your customers, create emails notifying them about your social media platforms, present, and future events or promotions, deadlines for offers etc. The reasons for these practices is to spread your news and generate sales.
  6. Products & Service Emails: From time to time, you must send thought-provoking emails highlighting the aspects of your brand that your customers are interested in. Include additional benefits you offer for free, no matter how little it’s. For example discounts, guarantees, after-sales services, and more, to continually keep them from drifting away from your products and services.

There is no doubt that email marketing is still alive and kicking. But, what brings the best results is the approach you present to your customers. We at Urbansoft work with marketing specialists who design content to suit your benefit. We’re experts in engaging different customers with quality, eye-catching emails. Contact us now for any assistance!

Email Marketing in today’s World

We live in an ever competitive world where every step you make in your professional life could make or break your company. Of the many marketing techniques that has lost favor in the eyes of the digital world today, Email marketing still continues to make a difference. There are several reasons why it does seem to continue to re-surface in spite of many upcoming trends of marketing. Here are a few stats that show you why email marketing could be one of the best choices in your marketing strategy.

1) Of all devices used, nearly 80.8% of your target audience reaches to their mobiles to read.
2) Off the many days to choose to focus on email marketing, the best would be the weekend which has more than 11% CTR.
3) CTR does seem to be more effective when you choose to use the recipient company’s name in the subject title.
4) Nearly 60% of B2B marketers are convinced that email marketing is the way to get the word out.
5) Though it may seem ironic, but no other two words such as ‘Click Here’ has been more compulsive call-to-action, when compared to “Go” and “Submit”
6) Majority (65%) of readers prefer to see images in their email marketing mails when compared to texts (35%).
7) 45% of marketers schedule time and resources to focus on email marketing.
8) If you look to see the most clicks on emails that you send. Use words like POSTS or JOBS in the subject line.

With these few ideas on the mind when you try to go forward for an email campaign run, you can bet that you can achieve the most of it. Good luck and hope these stats make a difference in your email marketing strategy. Share your ideas on the same in the comments below.

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