6 Digital Marketing Channels to Widen your Business

On considering how to develop your business using Digital Marketing, it’s important to reflect on how much you have explored marketing channels, and how well you have put them to use in generating sales. Though this could be stressful, you could choose the right one that suits your business best by strategizing a plan based on your specific needs. Putting to use Digital Marketing channels without expert advice would affect your branding efficiency. Browsing through channels below and effectively applying them with Urbansoft’s expert advice will help you achieve best results.

  1. Google Ad-Words: It’s an online platform where you can select suitable advertising keywords that are most searchable in Google’s search engine. When you use channels such as these fittingly, the people looking for services related to your business will identify you amongst many such, quickly. If you don’t work at optimizing your keywords well, Google might not consider your business relevant.
  2. Email Marketing: Most marketers do not enjoy using email marketing as a business development tool, as the results achieved through the same are not up to their expectation. Though the fact of returns, bounce rates, and the lack of replies are on the higher end, emails that are written with spark and flair do entice customers to an extent. The key here is to identify and write emails that suit your customer needs.
  3. Affiliate Marketing: Affiliate marketing is done by promoting another company’s brand; by doing so, you get to promote your own business free of cost. You can effectively use channels such as these to advertise your business by affiliating your website with other sites. Most particularly when you don’t have enough resources for a campaign.
  4. Social Media: As quick results are achieved through of this channel, Urbansoft can say that social media is the king of all digital marketing channels. When you market in the right way on the same, you stand a better chance of generating a huge amount of visitors to your page and website, just by carrying out a single campaign. The success of this program rests on the fact that the platform is where everybody spends most of their time searching for one thing or the other.
  5. Banner Ads: Although banner marketing is an old strategy, it is still effective today. What is banner marketing? When you attract traffic by the way of linking your website to a site of an advertiser. By doing this, you will be able to generate visitors to your site from the host site.
  6. Search Engine Marketing (SEM): Using SEM as a tool you could create a wider visibility for your audience. How? There are many search platforms available to help you reach out to seekers. Using SEO that goes hand-in-hand with SEM is the key to achieving success via such channels.

Hope tools such as these help you reach the top in ranking platforms. If your business isn’t on the first page of search results, you are actually missing out. At Urbansoft, we strive to redefine the experience of digital marketing to achieve our client’s objectives beyond their expectation. Contact now for assistance!

Hiring a Social Media Strategist – How to Make a Spot-on Decision?

Basically, hiring a proficient social media strategist is a wise decision for a business who desires their brand to make it to the top of the market. When you have a perfect SMS, you have ample time to focus on other aspects of your business. An SMM firm’s tasks include boosting traffic to your website, creating brand awareness and connecting your business to its many new clients; also, helping you outshine your competition, by creating sales avenues beyond your imagination. Some organizations use marketing strategies and platforms to improve their business based on their corporate needs. While some start with an inadequate plan which actually ends them up in a confused state.  To enable you to select wisely, here are facts you must consider. Let’s check them out!

  1. SMS’s Success Rate Online:

When choosing a social media strategist, do perform an analysis to identify their level of online success. Work on scenarios to find out how marketable they are online. See if they are able to get past these questions on a positive note; Are they effective marketers? Do they practice what they speak? Also, do try to check their levels of social media engagement, their past client reviews, suggestions, and the reputation they have built so far.

  1. SMM by Understanding Your Brand:

 How can you identify if the corporate is capable of understanding your brand? The best way to do so is to find out if they have worked with clients or businesses similar to yours. Do they know your customers’ wants and needs? Also, take time out to read their blogs posted and articles with readers’ comments from their website.

  1. SMM with Dominant Commencement Techniques:

 Find out if they have a trusted team to back them up, and who can deliver social media requirements at the best quality and at the needed time. We’re talking about teams who can write quality and appealing content, provide drawings, designing, infographic, illustrations, interesting videos, and other requirements.

  1. Cross Check SMM Client Reviews:

 Do not get carried away by adverts and offers put out by agencies. The best way to find a competent SMM firm is by examination of their present and past client reviews on their work. Read their customer’s testimonies, endorsements, and analyses on Google. Don’t forget to look into their negative reviews as well.

  1. Identifying a Strategy for SMM Platforms:

You need to know how good and fast they are in creating an awareness for your product or services. Find out their strategy and the various platforms they intend to use to help boost your business; and how effective these platforms are at getting you, new customers.

  1. SMM at an Affordable Cost:

We’re are not saying that you should choose based on cost. Both the budget and the quality of the service provided play an equally vital role. But endeavor to select an affordable social media strategist that has all it takes to meet your businesses’ needs and make it a successful one.

Content Marketing & SEO- How to Rock at Both?

As we know, SEO and content marketing work in hand to hand. Although, many people think both are different and one is superior to the other. No matter what some may say about search engines and content marketing, the truth of the matter is, both can never be separated; as one success depends on the other. To fully drive out the point, let’s define both!

SEO is a methodology of approaches, and techniques used to upsurge a number of visitors to a website to obtain a high-ranking placement in SERP. Does that sound simple? Also, there are other technical aids to position your site high enough in SERPs using specific content keywords.

When it comes to content marketing, it’s a strategic tactic fixated on creating and dispensing relevant, and consistent content to attract, answer queries, and retain your target audience with aid of SEO.

Down Below are Facts on SEO & Content Marketing:

1. No SEO without Content Marketing: Years ago, we all used to think search engines could efficiently work without content marketing. Nowadays, several entrepreneurs have come to identify the features of content in assisting SEO. Content marketing is the pillar that carries technical language to Google’s search engines to improve the ranking of businesses and make businesses visible to their target audience.

2. Stories Convert, Better than Data: Most of us love stories and I guess you do too. As we know content marketing consists of stories required for a search engine to communicate to those searching for it. When you invest your money in content marketing, your main goal is to write content that Google’s search engine will recognize and generate sales.

3. SEO without Content: SEO is not only about keywords, but it incorporates an effective and efficient pattern of content marketing to make websites effortlessly visible to users. In addition, using a content marketing team, the SEO team can gather high-quality content for optimization which helps your customers understand your brand better.

  • Although SEO and content marketing are different in meaning, both work together to benefit a company’s success, such as generating quality traffic.
  • As a marketer, if you fail to optimize your content appropriately by meeting the standards of the search engines, it would result in a waste of investment.
  • As online presence is a concern, SEO and content marketing are co-dependent. Like SEO is all about keywords and links, the absence of high-quality content on a website makes it impossible for SEO to justify success.

Instead of looking at SEO and content marketing as two different things, why not focus on utilizing both together to make your website attractive to achieve tons of traffic. The aspect of concern is not who creates the content, but what matters the most is if the content fulfills the needs of SEO.

How to Choose the Right Keywords for SEO

Choosing and considering the use of Search Engine Optimization is very important if you are in an industry that involves online business. If you are new in the business and unaware of terms like SEO, you might find yourself lost. SEO means choosing and using the right keywords on your site content, to help move your site to the first five on the Google page. As of now Google performs 88-90% of searches in Google UK and 65% of searches with the US. You might wonder, why should your site be seen between 1-5 and why not number 1? This again will reflect on the conditions as applied by Google’s Algorithms that keep changing. This will however need detailed explanations and we will not be going into that now.

What makes SEO so important that you need to get it applied?

SEO is used to make the traffic to your site increase incredibly. In the absence of SEO your site will just exist and fail to serve its purpose. With the right choice of keywords used you will be able to generate the right kind of traffic to your site, which will in turn result as a prospective enquiry, or sale.

For clearer understanding, if you own a dairy shop in New York, instead of just using the word “Dairy” you could be more specific by using terms like “Dairy in New York” or “New York Dairy”. You have got to be very specific and not generic if you want to make it to the top.

People of today are being more and more precise on their searches. They tend to focus on keywords to narrow down their searches and get what they are exactly looking for. SEO kind of searches is exactly what people are doing now. Let’s think back on the last time you looked up something online. What terms and phrases did you use? Did you get exactly what you were looking for? Or did you have to scramble around. By using the right keywords while you search you’ll be able to hit the nail on the head.

The term commonly used in the industry is “Long-tail” these are the keywords that you should more likely try to use. This may be 2-3 keywords clubbed together. This SEO strategy will get you at least few queries per month, narrowing down the competition helping you make sale conversions.

If you are willing to give it a go I suggest you first make a list of keywords that are commonly used in your business. You could also collect a few tips from Google AdwordsKeywordTool to collect all the information that you need.

When you search for keywords don’t completely go all out frantically choosing all that comes your way. Remember to choose ones that are relevant to your business. If you need any professional advice on the same we would be happy to help you. J

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