Pros and Cons of Social Media Marketing

Businesses are quite hard to handle in general, and frustration continues to build when the money you spend in marketing and sales doesn’t return the expected outcome. But, things do get brighter for the present generation of entrepreneurs. Yes, we have social media to depend on. There are several plus sides to using this marketing tool, however, we like to focus on the cons as well while suggesting marketing tools to our readers. To help give you a better understanding we have put together a list of pros and cons.

 Now, let’s get started!

    Pros of Social Media Marketing

  1. Increases Brand Loyalty: Social media marketing when used effectively provides a basis for your brand to occupy a strong position in the market. Thus, allowing you to increase brand loyalty. Which in turn influences the buying decision of your audience.
  2. Cost Efficient: By using social media marketing, you can utilize your budget effectively to achieve your marketing goals without exceeding the budget you have. As the social platforms are free, you can open an account and maintain the same by posting images and content to market your brand.
  3. Increase in ROI: One of the beauties of using social media channels is that it boosts the rate of conversion, therefore, allowing you to increase your ROI in abundance.
  4. Go Global: Social media is a platform where everyone spends quality time searching for one thing to another. However, when you manage the social media channels effectively, you will stand a better chance of generating loads of traffic, and even converting them into sales on a larger scale.

    Cons of Social Media Marketing

  1. Consumes Time: The task of gathering your target audience and keeping them engaged to stay loyal to you for years is not as easy, or as quick as you think. To succeed at such, you need to attain strong strategies and enough time to convert them. In addition, there’s the requirement of spending immense amount of time to interact with them, respond to their feedback, write and post blogs, images, and videos and many more to keep them glued to your page.
  2. Delay in ROI: When businesses start generating traffic, it is expected to be turned into sales by many business owners of today. And, it’s only when there are sales that there can be a ROI. This depends on how effective your marketing strategies are. It could take months or years to generate sales from Social Media. But off course, with the right team and the right strategy, years can be turned into a matter of months.
  3. It Involves Money: Social media platforms are free, but there are concealed costs involved when you want to generate quick sales conversions. For example, if you are looking to create a vigorous campaign, you might need to invest in a team of digital marketing experts, and further, to boost your campaign small compensations are expected to be paid. Investing in an expert will help you make your brand go global even more quickly than expected.

4.    Negative Feedback: Negative comments and feedback most especially when it is posted on social media by the audience can be detrimental to the company’s image. But, with good management from an expert, you can overcome or prevent that from happening. Seek Urbansoft for any assistance related to our services and products.

6 Marketing Skills Every Online Marketer Should Possess

The primary target of every marketing campaign is to entice customers and convert them; without convincing marketing skills, it makes it impossible to engage your target audience. Mastering the best marketing strategies and skills will safeguard you from facing a negative campaign. However, if you are deciding to hire marketers, ensure that they have all the marketing personas not only to generate traffic, but to convert the same into sales. Lets’ consider a few of these marketing skills.

  1. Time Management: To run every successful business one has to follow a simple plan or schedule that allows you to attain fulfilment of goals. This even includes running after customers that aren’t very prospective. Careful management of time through proper scheduling of events leading to the goal will provide fruitful results.
  2. Content Delivery Skills: You may have winning content for your product or services, but may not have the strong skills to deliver them the way it can catch your audience’s attention. To deliver your marketing content effectively, ensure that your marketing team works with a winning attitude to help deliver your stories in the most attractive way. Besides delivery skills, the platform which you choose to deliver on also plays an important role as well. Choosing the right content to be portrayed on the right kind of platform plays an enormous role in content delivery.
  3. Understanding your Customers: Understanding your customers with a complete realization of what they need and are on the lookout for will help keep them engaged to your platform and website. As this is a varied type of marketing in which you don’t see the customer face-to-face, it can be difficult to judge the persona of your customer. However, in course of time and with careful monitoring of your page visitors actions you’ll be able to alter your marketing skills accordingly. Mastering the ability to understand your audience accurately, leads to creating a good and positive experience.
  4. Exercising Patience: At times a lack of response from customers can result in frustration. There’s no need to panic here. Not all customers take to advertising right away. With prolonged exposure at equal intervals the response of customers change with time. Instead of getting upset, you might want to change deals or timings and alter you content to suit seasons or occasions. This can help your customers turn around and make an appropriate decision. By perusing patience and looking for appropriate alternatives
  5. Understanding your Brand: Only if your marketer understands your brand well they can deliver the same successfully. Ensure that the marketing team associated possess quick understanding skills, enabling them to carry the brand name successfully, even in the midst of changes in products or service strategies.

Urbansoft’s Social Media Marketing service uses strategies that are designed to help clients keep they customers engaged across various platforms. Contact us today!

6 Ways to Develop your Marketing Content

In the world of digital marketing, content acts as a stimulator to safeguard brands from sinking. No wonder many companies today utilize the same to spread their brand stories. Now, the success of any content depends on the writer. A weak content drives away visitors, while a convincing and fitted one converts.  As a content writer, you should always use every opportunity to improve your write-up. Below are 6 facts to help you.

  1. Read your Content Twice: As no one is above mistakes, writing out of the point will occur sometimes, most especially when you’re inexperienced in the field. For this reason it’s crucial to review your content as many times as possible. There is always place to improvise as you run through your content.
  2. Read & Learn from others: Reading the work of many other writers will help you write like a Pro. Of course, this doesn’t mean you should copy their style. By making it a habit to read everything you see, you come up with your own ideas, better ones for that matter. This could be accomplished by setting aside one to three hours per day to read different genres of articles. The more you read, the more you will improve.
  3. Improvise on Written Content: Take hints from content you’ve written before. Go back to them, read them and allow your new standards of writing breathe life into them. One of the best tips any writer could give is that, write and review on different days. Do not publish your content the very same day you write them. Let it sit a day and review the same the very next day. This will help you spot out mistakes even better, as well as, it also supports opportunities to add new ideas.
  4. Check Grammatical Errors: Grammatical errors in any content is a big NO! If you are looking for someone to consider you seriously, especially when showcasing a brand, it makes it even more important to make sure that your content is error-free. No matter how effective your branding efforts prove to be, errors in content will damage your brand credibility. A simple way to get out of the woods would be the use of Grammar Correction Software tools. J
  5. Own your Style: The best part of reading a piece is when a writer adds flair to the content by adding additional experiences or phrases that breathes life into the content. No matter the article or matter at hand, add a bit of your unique style to it to help it touch hearts. Just remember, the readers are not robots but regular people no matter their standards and professional status. At the end of the day all your reader is looking for  something informational and interesting to read. The question is Are you willing to give him that!?
  6. Seek Expert Assistance: If you are finding it hard to write the kind of content that every reader will love, we advise you to seek the assistance of a professional writer. Since they have been working in the same and know all tricks required to give life and a special spark to marketing content.

Urbansoft can support you in maintaining and managing your online reputation. We use special techniques to track visitor sentiments and develop foundational insights to increase social media engagement. Contact us today!

How Can You Minimize Marketing Costs While Increasing Sales?

Cost reduction, as well as sales increment, are every business owner’s intention. Actually, most companies invest more on marketing but end up with a very low sales revenue despite all their efforts, money and time.  This is termed as wasted resources.  The reason is very simple. This is because these companies have ignored the tricks behind successful marketing. How can you as a marketer minimize cost while increasing sales? Below are 6 ideas behind sales increment and cost reduction:

  • Customer Retention:

Do your customers leave after execution of one project or do they stick to you for all their projects? The answer is best known by you. To find another customer for replacement requires spending. If you have trouble retaining yours, try to add more value to the services provided to them,  get feedback, get to know their experiences on your services and adjust accordingly to restore your customer’s retention.

  • Use Re-Targeting Techniques:

Some customers are not easily attracted, it requires efficient and convincing efforts to get such customers.  You need to re-plan your marketing techniques to help reach out to these customers. This can be done by showing them relevant ads on another web pages they visit, and by creating opportunities for them to be enticed to your products and services.

  • Increase Education:

The idea behind increasing sales comes from educating your customers more, rather than just advertising. Do not rely on just generic and pitches to entice your visitors. Rather educate them more about your brand and its unique features. Show them the reason to buy your product and services.

  • Use Marketing Automation:

The term “time” is money comes to mind in this case. Instead of spending much time in your marketing task, why not try using marketing automation to make marketing tasks easier. This also minimizes costs and saves you time. By using this method, you can actually have enough time to improve your marketing strategy. Marketing automation is cheaper and helps manage big data. It also allows you to manage your data in the cloud when compared to other techniques of marketing.

  • Stick to What Works Best:

Why not do research and find out the best marketing strategy that attracts your visitors? After finding out the best method, do what is called market testing, with a minimum marketing budget. And see how many customers react positively. If the numbers are satisfactory, maximize that opportunity and start increasing your sales, instead of wasting resources on another marketing strategy that is not worth it.

  • Avoid Marketing Failures:

Marketing requires investing your resources and time. If you fail in your marketing, it simply means you need to re-market. Obviously, your marketing cost will increase and bring down your revenue. Errors to avoid:

  • Avoid grammatical errors
  • Avoid negative campaigns
  • Keep the information simple and easy
  • Provide marketing that meets your target audience’s needs
  • When you generate leads, convert them to sales immediately
  • Apply the above facts to reduce cost while increasing sales

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