How to Increase your Web Presence?

We all live in a world that revolves around WORK, WORK, and WORK and there’s only so much time in a day where you can get things done. So here are a few challenges that you can put yourself to that could make a difference in your web presence, without taking a chunk of time out of your day.

Creating your Google Plus Page:

Google Plus is a wonderful way to increase a web presence. Most companies do create a page, but very few of them use it, and another half of them rarely create a page that works. Just as in Google Places, G+ also allows you to add links to your page. There is a huge scheme revolving around the use of G+ pages. Not all know that if you have a Google account you also have a G+ account. Using this, Google plans to tailor searches that match the interests of the individual. For example, Friend 1 is interested in a business, and friend 2 who happens to share the same circle as friend 1 get indirectly exposed to the same business as well. This increases your exposure a ton, without even trying too hard. G+ is one place where you can create community pages where you could share blogs of similar interest that get the word about you out and also help increase +1s.

Create a Google Places Account or Just Claim it:

Well, most things in life don’t come to you, you just have to either grab it for yourself or create the opportunity. Google Places is that one thing that is constantly changing. Claim a place and enter a company description. Here in your description, you get to add a link that directs to your page as well. Make sure you add the right keywords that lead users to your site. Next, add three images and claim your business listings, and don’t forget to link your page to your G+ page.

Schedule Posts in Social Media Platforms:

Collect information, this can be from your calendar on events that you’d be attending, content designed for your corporate, or news or blogs that you have recently read that will help promote your business. Now categorize them and prioritize them on a platform that helps post such information on your Social Media Platforms. You can try tools such as Hootsuite as well which will help reduce the complexity of having to post them online individually on every platform.

Follow Other Businesses:

Go on a hunt and find companies that are in the same industry who are sharing fresh ideas you think are good. Make sure you are not following a competitor. The idea is to share the same fan base they have. Also, don’t feel shy to congratulate companies on recent accomplishments as well. It wouldn’t hurt to let people know that you exist in the industry.


Make sure you are in tune with tools that help optimize your site. You can’t do it all overnight, instead, try to focus on one page at a time. So pick your page for the day, make sure it’s running smoothly, then add a three-word or a large key-phrase on the page as many times as possible. Now add the same to the Titles and the Meta Tags as well. If you follow the same every day, you’d have a completely optimized website in no time.

Hope this makes a difference and gets you a step ahead in your web presence. Contact Urbansoft for assistance on getting ahead on the Web!

Read more on our Services, Products and Offer Packages here.



How to Understand your Customer Better!?

That’s a difficult question. There are even times when I cant understand my teen niece or my two-year-old, and we live in under the same roof. 😉 We’ll though girls and teens are really hard to figure out, customers, on the other hand, are a lot easier, though others might consider it contradictory. Anyways, my key to understanding my customer is to anticipate needs and to exceed their expectation. To help you get a closer understanding of what is being discussed, here are a few tips you can put to use.

  • Ask Questions:

The key to getting to know someone is by asking more questions. Though in this case you can’t just approach a stranger and start asking, you might want to use information that you have tapped into using a registration form or such. Another way to go about things would involve understanding their demographics and psychographics.

This would include understanding if they were male/ female, single or married, age group, with or without children, where they live, and what they do for a living. Getting a little-added information on their lifestyle also helps understand what they can and can’t afford. Once you’ve understood that part you could put together customer profiles.

Here’s how you set up customer profiles:

  • A couple in their 30’s with no Kids, living in Seattle, coping with employment.
  • A married mother of three in Richmond who is a stay-at-home parent and has a total family income of less than $60,000 per year.


  • Customer’s View of Your Business:

It’s important for you to understand what your customers think of your business. Getting online and running surveys or measurement of customer sentiments on a campaign is a way to understand your customer and how your campaign would fair even before it ends. Regular surveying and calculation of customer sentiments online will help you understand both the good and the bad sentiments that a customer has towards your company. If you don’t analyze this, you will miss out on the major question as to why you are losing customers to your competitors.

  • Understanding Customer’s Needs:

The real way to get close to anybody for that matter is by understanding their needs and catering to them alike. Taking control of understanding the customer’s most pressing issues and meeting those is the basis for solving their problems. Some might be looking for ways to develop a brand, while some a better lifestyle or ways to start a business. No matter the issue, you could always find a queue to the same in their information.

Catering specifically to your customer’s need will give you all the credibility you need in the eyes of your customer. Making sure that quality is achieved in the process will also help you retain and find newer customers on the go.

At Urbansoft we work with a team of specialists who are experts at gathering customer requirements and helping brands full fill their brand credibility. Please contact us if you are looking for any service assistance in making your business go global.

Interesting Concepts to Market your Business During the Holidays

The Holidays have just gone by, but thinking to myself as to how best I could have used this season to benefit my business made me come up with these ideas. Santa though loved does put that kink in the production and turnover during December and early January. Here are a few ideas to keep both your target audience and your business output going even during the break of the year. Let’s hope that the next break brings you all the luck you have purchased using the holiday season as a scapegoat. J

  • Boost Your Service Using the Weather as an Excuse:

In most countries around the globe this holiday season is when you get the most visitors with the worst weather. Most situations such as these people are more focused spending money on gifts and holding cocktail parties for friends and family. Though the service you provide may be out of focus for the season, there are always windows to peep into the lives of your target customers. How!? Well, for service providers or for appliance vendors, here’s a tip; “Use the opportunity to provide a free maintenance (furnaces, heaters etc.) for every product bought at the store”. Others could also use complementary services such as snowplow services to help spread brand recognition while making your customers feel the warmth of the Christmas Love 😉 For branding and marketing firms, well I am sure you’ve already got your hands full for the season 🙂

  • Promote Donations:

This is the season of giving as we all know. Using the opportunity to share what you have while you promote your brand as well, will give you an edge over your competitors in the future. One way to do so is to select the charity firm that you want to donate to, along with products or services that you offer for free to promote them as well Coverage of the same with a Press Release and with a few posts on Social Media, you’ll get all the showcase that you need, benefiting both sides in the process (Corporate Social Responsibility).

  • Use Images to Embrace the Season:

This is the best time to showcase your brand on social media. The season itself is full of excitement and using the opportunity to showcase holiday themed visuals on Instagram, Pinterest, Twitter and Facebook can get you more likes and visits that you need. Twitter’s new feature which promotes photos to pop up directly on a customer’s Twitter feed is all that you need to get all the attention. Use this feature to upload eye-catching, holiday-themed images to grab the attention of those roving eyes.

Using exiting Christmas post’s such as “Are you interested in Carolling!?” “Are you still out Shopping!? Guilty or NOT!” “Who do you think is on Santa’s Naughty List!? Tag a friend!” Posts such as these will get your posts shared and re-shared like a bomb!! This will also help to create activity on your page helping you gain traffic. You can do more, “Set up a lucky draw and announce the winner of the New Year!” all these small but intriguing posts will get your traffic swarming in.

Remember the season is not what you’ve got to sell, but, what you have to give. So give all that you have of that holiday spirit and keep your customers engaged.

So what is the best marketing strategy you’d like to develop this holiday season? Not sitting back this holiday season and letting the retailers have all the fun. If you are looking for assistance in Digital Marketing, don’t forget to give Urbansoft a shout!



How to Add Personality to your Sales Process!?

Do know what makes the most important quality in a sales person!? Not just a striking appearance, but a positive personality that can bring more than a constructive business proposal to the table is all that matters. Here we have put together a few tricks to use while creating that email to make that remarkable impression. Hope that they bring life to your emails.

  • Make yourself stand out of the crowd:

Choose selective taglines to add in your email or in the subject of your email to help the reader refresh their memory. This could also be a joke! J Nothing reaches a person’s mind quicker than a joke that they got to laugh about. Once you’ve made that impression, discussing business is just a piece of cake. Remember that building relationships is the key to developing a business and making it a success.

  • Give More Attention to The Other Party:

Though you are trying to sell a product or a service, your first and foremost goal is to provide the necessary attention on the party spoken to than on yourself and the goals that you are looking to achieve. While drafting your email be careful not to use the word I more than once. Instead, initiate the discussion showing appreciation to the clients work in the past or present and how you’d love to create opportunities to help them develop their standards. Or on a first time introductory basis, you could make out a casual email stating that you’ve filled out a contact form to have a discussion and you are looking forward to making an acquaintance on the same.

  • Make it Sound More HUMAN!!

Instead of taking a more professional tone, choose to speak more casually about yourself adding a few minor details about yourself as a professional and what has attracted you towards the business of ‘X’.  Try not to be a surgeon and go straight for the chainsaw that cuts open a skull or removes a bone. Sharing a little bit of information on yourself helps to create a human touch giving you the clearance you need to take the BUSINESS relationship further. Always remember the purpose of the email is to make a sale and not to go overboard in sharing more than required. Remember, you are not canvasing yourself for a date ;), but looking for business prospects….. 😀

  • Do your Research:

Try to spend some time to analyse your prospect collecting as much of information as you can. But, that’s a ‘BIG BUT’, do not go overboard while discussing information in the email. There’s a thin line between being a researcher and a stalker. J Don’t creep out your prospect. Instead, you could use the opportunity to congratulate the person or company on their latest PROFESSIONAL achievements and say that you look forward to meeting or even being such a fine person in the long run.

Hope you enjoyed your read, and stay tuned with Urbansoft for more updates on dealing with matters in the professional world. 😉

Till then it’s Bye! Bye!


6 Ways to Develop your Marketing Content

In the world of digital marketing, content acts as a stimulator to safeguard brands from sinking. No wonder many companies today utilize the same to spread their brand stories. Now, the success of any content depends on the writer. A weak content drives away visitors, while a convincing and fitted one converts.  As a content writer, you should always use every opportunity to improve your write-up. Below are 6 facts to help you.

  1. Read your Content Twice: As no one is above mistakes, writing out of the point will occur sometimes, most especially when you’re inexperienced in the field. For this reason it’s crucial to review your content as many times as possible. There is always place to improvise as you run through your content.
  2. Read & Learn from others: Reading the work of many other writers will help you write like a Pro. Of course, this doesn’t mean you should copy their style. By making it a habit to read everything you see, you come up with your own ideas, better ones for that matter. This could be accomplished by setting aside one to three hours per day to read different genres of articles. The more you read, the more you will improve.
  3. Improvise on Written Content: Take hints from content you’ve written before. Go back to them, read them and allow your new standards of writing breathe life into them. One of the best tips any writer could give is that, write and review on different days. Do not publish your content the very same day you write them. Let it sit a day and review the same the very next day. This will help you spot out mistakes even better, as well as, it also supports opportunities to add new ideas.
  4. Check Grammatical Errors: Grammatical errors in any content is a big NO! If you are looking for someone to consider you seriously, especially when showcasing a brand, it makes it even more important to make sure that your content is error-free. No matter how effective your branding efforts prove to be, errors in content will damage your brand credibility. A simple way to get out of the woods would be the use of Grammar Correction Software tools. J
  5. Own your Style: The best part of reading a piece is when a writer adds flair to the content by adding additional experiences or phrases that breathes life into the content. No matter the article or matter at hand, add a bit of your unique style to it to help it touch hearts. Just remember, the readers are not robots but regular people no matter their standards and professional status. At the end of the day all your reader is looking for  something informational and interesting to read. The question is Are you willing to give him that!?
  6. Seek Expert Assistance: If you are finding it hard to write the kind of content that every reader will love, we advise you to seek the assistance of a professional writer. Since they have been working in the same and know all tricks required to give life and a special spark to marketing content.

Urbansoft can support you in maintaining and managing your online reputation. We use special techniques to track visitor sentiments and develop foundational insights to increase social media engagement. Contact us today!

How Can You Minimize Marketing Costs While Increasing Sales?

Cost reduction, as well as sales increment, are every business owner’s intention. Actually, most companies invest more on marketing but end up with a very low sales revenue despite all their efforts, money and time.  This is termed as wasted resources.  The reason is very simple. This is because these companies have ignored the tricks behind successful marketing. How can you as a marketer minimize cost while increasing sales? Below are 6 ideas behind sales increment and cost reduction:

  • Customer Retention:

Do your customers leave after execution of one project or do they stick to you for all their projects? The answer is best known by you. To find another customer for replacement requires spending. If you have trouble retaining yours, try to add more value to the services provided to them,  get feedback, get to know their experiences on your services and adjust accordingly to restore your customer’s retention.

  • Use Re-Targeting Techniques:

Some customers are not easily attracted, it requires efficient and convincing efforts to get such customers.  You need to re-plan your marketing techniques to help reach out to these customers. This can be done by showing them relevant ads on another web pages they visit, and by creating opportunities for them to be enticed to your products and services.

  • Increase Education:

The idea behind increasing sales comes from educating your customers more, rather than just advertising. Do not rely on just generic and pitches to entice your visitors. Rather educate them more about your brand and its unique features. Show them the reason to buy your product and services.

  • Use Marketing Automation:

The term “time” is money comes to mind in this case. Instead of spending much time in your marketing task, why not try using marketing automation to make marketing tasks easier. This also minimizes costs and saves you time. By using this method, you can actually have enough time to improve your marketing strategy. Marketing automation is cheaper and helps manage big data. It also allows you to manage your data in the cloud when compared to other techniques of marketing.

  • Stick to What Works Best:

Why not do research and find out the best marketing strategy that attracts your visitors? After finding out the best method, do what is called market testing, with a minimum marketing budget. And see how many customers react positively. If the numbers are satisfactory, maximize that opportunity and start increasing your sales, instead of wasting resources on another marketing strategy that is not worth it.

  • Avoid Marketing Failures:

Marketing requires investing your resources and time. If you fail in your marketing, it simply means you need to re-market. Obviously, your marketing cost will increase and bring down your revenue. Errors to avoid:

  • Avoid grammatical errors
  • Avoid negative campaigns
  • Keep the information simple and easy
  • Provide marketing that meets your target audience’s needs
  • When you generate leads, convert them to sales immediately
  • Apply the above facts to reduce cost while increasing sales

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