Minimize Cost Using the Cloud – HOW!?

There has been a rush towards cloud computing in a large part of cost-conscious IT departments that look towards the cloud as the next step in virtualization and probably the best solution to stretching IT budgets. But with the need to provide fully elastic services in the industry, cloud computing does scale in real-time. Does that mean that IT should turn its eye away from the bottom line?

CMP – Solution to Minimizing Cost Using the Cloud:

  • Rightsizing:

With the goal of minimizing costs and maximizing performance, rightsizing is put into play. This refers to virtual machine allocation in your infrastructure, based on resource workload thereby minimizing cost and maximizing performance. By analyzing data that monitors individual virtual machines, you can recommend changes to resource allocation. Using a cloud management platform one can also collect performance metrics that identify average and peak resource consumption over a specific period. When these metrics are seen below the normal threshold, the cloud management platform makes recommendations to a smaller, more appropriate instance type.

  • Power Scheduling:

Making and keeping track of the power consumed while running programs in the public cloud can help you keep costs down. Maintaining a power schedule helps you configure times when your team needs to restart and shut down usage. This prevents them from running overnight and during the weekends when nobody is using them, but you are PAYING for. As you pay for public cloud usage by the hour, a schedule that turns it off by 7 pm and restarts at 7 am can save you more than 65% of your regular costs versus an instance when it runs continuously and even during the weekends.

  • Lifecycle Management:

Especially for public clouds, lifecycle management is essential and its usage is quite clear. Workloads that have been powered off and are out of date can be inadvertently powered on, and have the potential to increase monthly bills. Using unmanaged virtual machine sprawls can create a negative impact by wasting resources. One solution to help with the same is by assigning an expiration or decommissioning date to a virtual machine which is created. This excludes the core infrastructure VMs or VMs which run workloads that are critical.

  • Cloud Cost Analytics:

Using reports that provide clarity on a cost comparison, cost visibility and chargeback; one can educate business units on determining workload placements, which could affect costs based on technical requirements and usage. Many such corporates run comparisons to identify that the results are not apples to apples, but apples to oranges.

  • AWS Reserved Instances:

One of the ways to control computer costs is by using AWS, Amazon EC2 Reserved Instances (RIs), which allows you to fall-back on EC2 computing capacity, which benefits in alteration of considerably reduced hourly rates. This can be as high as 75% in comparison with On-Demand Instance pricing. While choosing RIs the best case would be to go for one with very stable usage patterns. These can benefit you in accomplishing the highest savings with rapid ROI while minimizing the possible effect of future unused resources.

For more details on cloud computing and ways to reduce costs for the same contact us here

 

Mobile App Launch!? – How to Market it?

Around the world, over a million smartphones are been designed and launched every day, which increases the challenge for app marketers to grow their businesses. It’s no wonder many mobile app firms are now adopting mobile apps as part of their marketing strategy, by boosting their customer engagement initiative, which helps them derive customer satisfaction and retention. A well-crafted strategy for your app launch in addition to social sharing will keep your app ahead of its competitors. If you are looking to achieve success in launching your new app, continue reading!

  • Understand your Target App Users:

First, start by identifying the most popular and suitable app content that gets more shares, maximum reach, and engagement on social platforms. Navigate through a few similar industries online to see what they are doing lately, ways that they implement to attract more users to their app. Relevant blogs, videos, images, articles, customer’s reviews, recommendation and interviews containing appropriate information is helpful in getting more ideas to market your app better.

  • Start Early:

It isn’t wise to wait until the day you intend to launch your mobile app to start marketing it. Initiate preparation and marketing long before the launch. For instance, your marketing outreach activities could start from 5 to 8 weeks before the official launch date. Bear in mind that unique strategies are required to get the notice you expect for your mobile app.

  • Do Something Different:

Doing something off the usual, could help you turn heads during the release cycle, and after the product launch. How? Something unusual could be related to touching people on an emotional level, or creating and posting a funny video, an infographic, image, publishing a survey that portrays the value of your product, an accomplishment centered around your industry event and a lot more.

  • Get Audience Feedback:

Launching anything for the first time isn’t easy at all; as there is a lot of work to keep the conversation going. To stay ahead of the game, be the best coach in the game. Find out how customers feel about your app. This will no doubt help you redesign an ideal app that meets your users’ needs.  Using monitoring tools like Google Analytics, track everything to determine product performance.

  • Create a Content Calendar:

Is this necessary? Yes, of course, a content calendar portrays what content your business will produce at a specific time. A content calendar when effectual can save you time, energy, help your readers engaged with your post. In addition, keeps you well organized and on track along with other business tasks.

Finding the right designers with the right kind of vision for your Mobile App can be difficult. Urbansoft works with a team of specialists who are great visionaries and are extremely passionate about what they do. If you have an idea, share it with us and we’ll help you bring it to life. Contact us here!

 

 

How to Build your First Mobile App –Beginner’s Guides

Building a mobile app for the first time comes with lots of challenges. You will no doubt have many questions to clarify from experts to develop a successful app.  With most app ideas, many prosperous corporations made terrible decisions all the time, and got back on to the right trail after learning from their failures. If you have an idea and are looking for practical steps to turn your app idea into reality, then you’re reading the right blog. This will help you develop a well thought-out app that connects potential customers in tons to your business instantaneously. Intrigued? Keep reading!

  • Understand your Market Niche:

Whether for Android app or iPhone app market research, the foremost is to identify your market niche. Then, understand what your competitors have been doing in the market. Analysing different client’s feedback goes a long way in deeply understanding the market, its gap, and its exact demand. From the market information collected, make excellent decisions in relation to design, development, marketing, and the app’s business.

  • Define the Core Functions:

This has to do with the mobile app features in connection with business needs. Building a good app doesn’t always necessitate the all-in-one app. considering your app users, build just to suit your needs. Notice that merging all features in your mobile app may end in confusion in the long-run as a starter. Make the design simple with an easy-to-use means of navigation. In a nutshell, take advantage of the unique features. 

  • Sketch your App:

Sketching your app helps you relish the simplicity of each stage of the activity. If you have an idea of the app you want to build, try a rough prototype sketch using pen and paper prior to contacting the app developer. You could also use a blueprint in the iPad app to sketch an app to make something that looks like the final product. Or use some other tools, and this varies based in preferences. This process will really help in explaining your specifications clearly to the app developer.

  • Design the Database:

The next stage after planning out every possible scenario is to design your database. Start by deciding various aspects of the system that are critical enough to include in the model. Include all that is necessary because a perfectly structuredand designed database provides you with access to up-to-date needed information in the future. If you need to manage customer data, content, organize inventory information, or keep track of your business contacts, ensure you add the same.

  • Test your Design:

To avoid spending a ton of time and money developing your app, test every stage of the design to identify possible mistakes at the earliest and fix them up. How about testing the friendliness of the app? You could look for friends to participate in a usability test. Observe each of them while they use them and also ask their experiences in using the app and fix issues if any.

  • Develop & Test your App:

If your design looks perfect, then it’s time to hand it over to the development team. With the ideas experienced so far, collaborate with both designers and the development team to ensure that they incorporate every facet of the app’s functions and then do the testing.                        

  • Launch your App:

Before launching the final product, launch a beta version of your app to understand the users’ experiences toward the same. If everything is working fine, launch the product to the masses. Ensure you market the app online and offline to pull shoppers globally.

Urbansoft’s strategic action plan for application design & development include collecting requirements, analyzing product vertical, researching competitors, interviewing users, auditing existing analytics, making note of cases, engineering & designing recommendations.

To check out our affordable app packages prices, visit our  website.

 

 

 

Mobile Apps for Real Estate Agents – Benefits

Mobile apps, are something than everyone is well acquainted with today. With support from advancing technology, mobile apps have grown to meet the needs of every business, and real estate isn’t left behind. Mobile apps in Real Estate!? Why are they needed? Real estate agents, brokers, investors, and dealers confront everyday business pressures as they strive to leverage sales, meet market demands and beat the competition. A customized mobile app solution designed for this purpose can tackle all these problems in a twinkle of an eye with zero stress. A gist of these benefits is mentioned below.

  • Improved Customer Connect:

In the last few years, many real estate marketers realized that they could not reach a lot of clients with their strength alone. A real estate mobile app can be used to widen your market by helping your target buyers and sellers to connect conveniently with your agency anytime and from any location.  The easier customers can reach you, the more sales you attain.

  • Improved Communication:

Real estate mobile apps have proven to be true communication supporters for real estate business. It makes it simple to maintain a healthy relationship with your client, makes information flow to and fro faster and easier. In addition, assures that you’re available, reliable and can be called upon at any time by customers. This improves relationships, trustworthiness and helps you gain add on businesses through recommendations from them.

  • Expose your Brand to iOS Users:

By adding web mark-ups to your website it enables Applebot web crawler to index your content in Apple’s server-side index. This makes the information about your business easily accessible to all iOS users on their search results. Your developer can integrate the function to your real estate mobile app to expose your business to all its users.

  • Handling Ads:

Apps are also a better way to display ads to existing customers. You could reach a large number of your audience using mobile phones and tablets. From time to time, you could showcase available properties for viewers or visitors to check out the latest offers in trend, including bids which increases the chances of a sale up to 40%. You can share service-related content, images, and videos to encourage people to view, share and even download them.

  • Better Commission Sharing:

In real estate business, both buyers and sellers sometimes get tangled and discouraged when there is no proper commission sharing listing in place.  Real estate mobile apps when integrated with MLS, permits users to make more choices from all property listings by using an unlimited number of sellers and agents. This, in turn, increases your chances of making more sales.

  • Track All Expenses:

Keeping track of real estate expenses is time-consuming particularly when dealing with a large number of clients. To make the expense management easier for you and for customers, try using a customized mobile app that will enable you to manage all expenses efficiently.  Further, the app allows the users to take screenshot receipts, convert any currencies, and list all expenses automatically and systematically.

  • Better Decision Making:

Organized decision making helps firms be more productive, efficient, and profitable. Mobile app platforms enable buyers and sellers to connect and make analysed decisions on the business at hand based on data available. Besides this, buyers have better access to view what they need from your variety of property listings. Sellers also have quick access to check and understand a buyer’s interest based on the offers they follow-up on.

uREMS (Real Estate Management Software/ App), from Urbansoft allows everyone and everything to stay connected on a single platform. The software allows you to attract a large number of renters, enhances return on your investment, and automates everything. We work with a team of specialized software developers who are great visionaries and are extremely passionate about what they do. You could set up an appointment and discuss your app ideas with them. For more information on our uREMS, Contact us.

Why a Mobile App for a Business?

If you are looking to own a successful brand in any kind of business genre, the criteria that are expected to be on your list is OWNING A MOBILE APP. Yes, of course, and with today’s development in technology who wouldn’t want to follow in the same. The main purpose of owning an app is to improve your marketing efforts and increase your ROI. To bring more clarity to the statement, let’s take a quick look at a few reasons that support the same.

Increase Sales:

The year 2018 expects mobile app revenue to cross $ 40 Billion, and that’s because of the acceptance that apps are being received globally in the technological world that we live it. Looking at the stats, it shows that people prefer buying products in the app rather than browsing through a search engine. Besides, most adverts are sponsored in-app which helps promote the running of several apps; a good revenue generating technique that most app owners enjoy.

Increased Visibility:

Taking a quick look at the stats from 2015 – 2017, there has been a 20% increase in the usage of mobile devices, with users spending more than 5 hours of a day on their device. This comes to our attention as no surprise, with the number of hits received on Apple’s iTunes, and Google’s Play Store. This helps us come to the conclusion that the more your business is available as an app, the more the visibility.

Analyse Insights:

Most mobile apps come with customer insights that could be analysed and studied using special inbuilt tools. The best way to serve a customer is catering to their needs, and the only way to get that done is by understanding what they need.

Sending out Notifications:

The best way to keep your customer in the loop and prevent them from straying away with competitors is by sending out notifications (or as I call them “REMINDERS”). Customers tend to turn heads in the direction they are led, just like a child walking in the park. Sadly, we haven’t phased out of that even as an adult. Yes, the more tempting the offer, the quicker your customer will flee in the opposite direction. The key here is keeping them occupied by reminding them of what you have in your pocket, which will keep them coming back to you.

Extend your Marketing Arm:

Stats say that an average individual of age 18- 65 years spend more than 90 hours a month on a mobile application. This enhances the probability of downloading your app and increases your chances of gaining new customers.

All this comes down to the need for designing and developing an app that suits your business requirement. We at Urbansoft work with experts who share interesting ideas on the same. Click here to understand how mobile apps can serve you better.

 

Mobile Marketing is on the Move!

The time is here to concentrate on getting your websites more mobile friendly. If your intentions are to reach as many customers as you intend on, and to beat the competition from your contenders, the infographics below will help you with it.

Let’s take a quick look at what’s happening in the mobile marketing world.

infographics1

It’s an App’s World!

Technology is on the move and it’s very clear that we are heading into a world that’s being overtaken by apps. To make things clear, and to give you a bird’s eye view on the point, we have put together a few statistics to prove the same.

Statistics that prove we are living in an App’s World.

infographics2

How to Qualify your Mobile App Development Partner

Does your company have a mobile app yet, you could be missing out on a golden opportunity to tap into new revenue streams. Smartphones and tablets are where today’s consumers live. The majority of the 2 BILLION smartphone owners across the world use a shopping or retail app at least once a month, according to a recent report (Entrepreneur.com).

If you’d like a Mobile App that lets customers buy your products / Services — or simply access products reviews, videos or coupons — you’ll need to partner with an experienced development firm you trust to custom build it.

Here are Few Key Tips to Qualify a Mobile App Development Partner to help you choose the right one for the job:

1. Ask for Mobile Apps developed by the Mobile App Development Partner?
Qualified Partners should be eager to provide you with a list of apps they have Developed with the complete with links to each in Apple’s iOS App Store or Google Play, Google’s Android app store. That way you can begin to gauge whether or not they have the skills, experience and vision to produce the type of mobile app you’re looking for.

2. References: List of current and past clients? 
Unlike reading movie credits, there’s typically no way to tell who actually developed an app. This is why speaking directly with Qualified Partners’ current and former clients can be essential to verifying that they have actually created the apps they claim to have worked with. Checking references also gives you an opportunity to ask how reliable, responsive and results-oriented the partners are. For example, you might ask whether they delivered on deadline and within budget, and how well they work under pressure.

3. Development Process & Communications (Project Management)? 

The quality of your app often depends on how clearly and often you communicate your app design and functionality requirements throughout the development process.

Does your Qualified Partner prefer to chat in person or via phone, Skype, instant message or email — and how often? Ask about the Project Management tool which will help you understand the quality of their internal processes. Ask about the Project Execution Plan and the frequency of Project Progress Call / Meetings.

4. Technologies Used (Native or Cross-Platform) 
An App’s success is truly based on the user experience and the performance of the app. This is an important factor to be considered as the technologies used will be reflected in the performance of the developed app.

Upon sharing the Scope of the Project, ask the Qualified Partner on what technologies will your App be built. Usually, most of the Apps are built using native coding (For iOS, best technology practices are Objective C, SWIFT & Cocos2D and for Android, its java respectively). If the Qualified Partner prefers Cross Plat-form coding, ask for reasons to make sure there is no compromise on performance of your app.

To save the investment cost, most of the companies make mistakes on opting cross-platform development which has lot of limitations. Be clear in choosing the right technology for you app.

5. Quality Assurance & Testing? 
Generally, the best way to test an app is simply to run it on the smartphone it will be used on. The Qualified Partner Company should provide a thorough explanation of how they will conducts an extensive beta test to weed out any glitches. If bugs are found, how will the candidate fix them — and how quickly?

6. How can my app make money? 
If your primary goal is to generate revenue with your app, the Qualified Partners Company should know exactly how to build in features that will allow you to make money. You could opt for a pay-per-download revenue model, charging, say, between 99 cents and $4.99, depending on how many features your app offers.

If you opt for a free app, be sure the candidate is well versed in how to integrate mobile display ads, in-app purchases or paid subscription services.

7. App Ownership? 
Typically the individual or company paying for a mobile app will own the finished product but to be sure you own all the rights to the app you commissioned, you and the Qualified Partners Company to sign a written “Specific NDA / copyright assignment” or “work made for hire” contract. The document should establish confidentiality and state that you own the app’s design, source code and all of its content.

8. Launch of App in Stores? 
After you’ve approved the beta-tested version of your app, the last step is for the developer to submit it to an app store for approval to be sold there. App submission is often a long, multi-step process that your Qualified Partners Company should already know how to successfully navigate.

9. Payment Terms? 
Draft a written agreement specifying that you will pay the developer by proposed agreement with a flat fee. Mostly, Qualified Partners require a deposit at the beginning of a project, often for up to half of the estimated total cost, with the balance due when the app is completed.

Do you have an conceptual idea to create an App, contact Urbansoft for a free quote. Urbansoft has delivered 15+ Apps starting from 2000$ to 100,000$ for US clients.

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