Spreading Word on Marketing Website Development

Off the many companies we have seen and read about, we have noticed that many of them are making quite a few but simple mistakes when it comes to marketing their firm. Let’s start with a few web development companies that we have been following up on recently. There might be a few things that firms might want to look into when they do their marketing. A few of them are mentioned below.

Provide Reassurance:
Let’s start with the few words that every customer wants to hear when they look for a service provider. As any customer including yourself, we would want to hire a provider that has experience in what the customer is looking for. So the right answer to a customer who approaches you with a request for would be, “Yes, we have worked on those lines before, or sure, we can definitely do it for you” The customer is looking to you for signs of confidence, and if he doesn’t see signs of reassurance he’s going to back out.

Technical Skill Sets:
Though most of your customers are interested in getting their web page up and running. They aren’t always aware of what you are talking about when they see your page of skill sets. Though that may seem like a good way to highlight your company, it also might be a little confusing to him.

In regards to system integrators who is well aware of what you are actually capable of when they see your sheet of skill sets; they might tend to make a whole deal of comparison between what you have put forth and what your competitor has. So take a closer look at it before you send it out and make the necessary changes if required.

Recycle Your Portfolio:
Though they say that a picture speaks a thousand words, it might backfire in this case. When you share your portfolio, are you sure that your client is going to click through all your links and take a look at what you have designed? When you share a portfolio which has more than 10 links in it, you can bet that the viewer would not have opened more than 4 of them. In this case you’ve got to make sure you put your best foot forward and share your best to make the finest impression.

Completed Projects Speak:
This is the best way to convince a customer that you are the right man for the job. Instead of sharing screen shots on websites that you have completed, try creating a case history that explains how you created a successful website for a client.

Start with day 1 when he explained his requirement and how you proposed that you could make it happen. Talk on the ideas you shared and decisions made and why you made them. Share views on how the customer looks at the completed project and how happy he is that it’s bring him success.

This will definitely beat a page of skill sets that do not share any idea on how you carry out project management. They are looked at as a bunch of technical terms that have lesser meaning.

Home Page:
What does your home page say about you and your firm? Most ‘About Us’ pages deviate so much from the real picture and focus on other nonsensical aspects that do not relate to their firm. An ‘about us’ page should clearly explain what kind of firm you run and why? A clear idea on a person’s vision of the industry creates credibility for the company.

Instead we found these on a firm’s page which made us wonder what would happen if we hired them.

“When Albert (name changed) isn’t in the office, he is on the mountain either skiing or hiking the miles of forest trails in our region and around the world. He hopes one day to tackle Everest. It was on a skiing trip to our area that led Albert to make (our town) his permanent base camp. Albert and his wife have four kids – Lorry, Charlie, Pam and Godwin.”

Well here’s how it should really go,

“Albert is one of our web designers. He is an expert mountaineer and has traveled extensively. Albert started his career as a graphic designer for a marketing and advertising firm in New York City. With a degree in web technology and the eye of a talented artist, Albert creates truly unique designs that match our clients and the personality of their businesses. He has created unique brands for a number of travel-related companies and helped a few of our clients with international expansions. Our clients love his use of color and the custom graphics he adds to each of his designs.”

Putting all these together with a well-planned marketing strategy you can convince your customers to hire you rather than anyone else. So make the necessary changes and head back to work and stop wondering why your marketing technique is not working out.

Web development Trends of 2017

Web development is an art which can be accomplished only by utilizing specific tools. We are going to take a quick look at the specific tools that are used by web developers for the year 2017.

1) Flux:
This is definitely what all developers use as of the day. The frameworks are in constant reinvention which can be both positive and negative for the JavaScript framework. Since it’s pretty simple and works well with React, many of the developers stick to the same.

2) Microservices:
These type of dynamic languages are worthwhile to be used in speedy recapitulation on the web. The framework is even more effective when a large project is split off into parts and worked on as smaller applications. The framework can be used using monolithic applications with API-driven modular components. The NGINX blog (This article) can give you a clear idea on the variance between monolithic architecture and microservice architecture pattern. The image below will give you an idea on a new taxi-hailing application intended to compete with Uber and Hailo.

3) React:
This framework has won the hearts and minds of the clients and developers. Though it has been around for a while it’s best suited by all developers of 2017. Frameworks such as Ember, Angular, and Meteor club well with React in terms of virtual DOM-diffing and unidirectional data flows which have made it into reality by proven patterns.

4) jQuery:
jQuery has not been doing very well though it has sustained itself as very resourceful in terms of web development for the last 10 years. Unfortunately manual DOM manipulation is not creating an oomph factor making it loose favor.

5) PHP:
PHP always takes the cake. It does have its share of drawbacks, but it does have the knack at setting things right. It serves best when it comes to feedbacks in loops which is all the more important when it comes to web development. The rumor around is that the tool is definitely working at getting better.

6) Go:
Most developers are happy to have Go around. They feel it’s safe and effective, and can pick up on anything that’s let go off by PHP. It’s a lifesaver and is simpler than C.

Designing a Rocking Website!? – Web Designing Criteria to Consider

In the field of web designing, finding a skillful web designer can be challenging at times. Although there are many website designers in the market, not all are capable of delivering the best for you. Down below, we have discussed 6 essential qualities of a web-designer/ designing firm that can help rock at your business. Considering these few areas could help you achieve a better understanding of the team before entrusting your project to them.

These are a few areas to check on before you start working on a design or re-design of your website. Now let’s get started!

  1. Adequate Experience:

The developer must have ample experience not only in web-designing but also in your core industry, or any other industry-related to yours. Why? When they have experience in your industry, it makes it easier for them to achieve success in your project.

  1. Website Maintenance Services:

Unlike many other companies, Urbansoft offers continued website maintenance based on its client’s needs.  We ensure that your website is always up-to-date and your project stays within your budget.

  1. Affordable Pricing:

No one wants to spend more than what is required in any area of the market. As we know that web-designing prices vary from one company to another, quality of their services also does play a part. The point to carry home here is; to look for a web designer who is capable of designing the best website at the right price. The website must be engaging and attractive to its viewers, as no customer likes visiting an unappealing website.

  1. Strategies & Methodologies:

Another factor to consider, is to acquire an awareness of the procedures and approaches that the team would put to use to design a rocking website. Without a strategy or method in place, it can be hard to determine what will work for you and what will not. This can eventually lead to frustration. Also, understanding the way they work will help you identify the team’s strengths and weaknesses before they start handling your project.

  1. Wider Portfolio:

Employing a start-up web-designer is a nice approach, as this gives them room to improve, but this can also be challenging to you as well. A move such as this can be described as a gamble, you could either win or lose! Young web designers may have a unique talent or a flair that has diminished in their senior counterparts. The aspect to consider here is, to avoid gambling and to head straight to the experts who carry a detailed portfolio of their experiences with their customers. This will upsurge the probability of achieving an impressive website.

  1. Other Services Involved:

When looking for a web design firm, the chances that they provide other services are also possible. This may also include content generation, SEO facilities, SMM campaigning, and more which could facilitate the growth of your website for the present and the future as well. Turning your project over to a firm than to a rookie or a solo-web designer could make all the difference that you need.

How Can You Speed Up your Website Development Process?

Every client likes to entrust its web project to the best and smartest developers. This is because they want their project to be done vigorously, with quality, and expect it to be completed under a specified duration of time. It is frustrating when clients anticipate their website to be available within a particular time but is unfortunately not. So what can you do to make this process easier as a developer!?

We can start with good planning, maximum effort, and commitment. In fact, both the client and their development team play equal roles in setting and accomplishing the task of development in the given timeframe. If you are looking for a way to reduce or complete your project on time with quality results, here are some ways to get it done:

  1. Effective Communication:

To hasten up the web development time, there should exist easy flows of communication between the client and the development team. When these two parties are in good communication, the development will be quicker, more effective and efficient. It also prevents development miscommunication. For example, regular meetings, tracking the work in process etc.

  1. Be Clear about the Project:

Good understanding of your client’s project and ways to manage your client’s expectation is essential. Why not discuss in detail about the concept of the project with your team? Define the scope of the project, divide the tasks, specify the time frame for the overall project, divided tasks, and stick to it.

  1. Task Stalling:

We all understand that human beings are not machines and are neither perfect. We tend to get weak and tired and are not always productive. Trying to do your task when your body weak is like traveling with no direction. You will end up wasting both your efforts and time. Therefore, you can postpone your task when the brain is burned out; take a break, refresh, come back and work energetically.

  1. Work Smart:

Due to loads of tasks that end up being pilled and kept in store for workers, most times people get worried and end up making bad decisions that affect the quality of work. As a developer or designer, don’t worry about the tasks at hand. Do not spend your life fighting your tasks.  All you need is a robust task management system; manage a task list and prioritize your tasks. Simple. 😉 Review your task list daily. When you follow this method, you will be able to do your work elegantly with enough time left on hand.

  1. Use Updated Technology:

Using outdated technology consumes more time and therefore delays your project. It is better to use new technology such as new labs, framework, deployment tools, coding environments and other technological tools that are right for the job and will facilitate easy work flow. This will help you save both time and effort.

Completing your web development with reduced time or within the time frame is easier said than done. What matters is the ability to put your plans into action.  And when action is put in place, this definitely brings out the best in your client. 😉

Why Should You Re-Design Your Website?

The term redesign refers to changing something to look different, unique and better. Talking about redesigning, your website is something you shouldn’t overlook.  We do understand that redesigning websites involves spending your money and time. But considering the fact that redesigning your business site is the fastest means to keep your business trafficking with customers; will help you overlook the cost and time involved. For an easier understanding of the benefits of redesigning your website, we have put together the blog below.

  1. Stay Connected with Technology:

Advancing technology in today’s world is something you need to keep in touch with if you want to keep your business moving ahead. There are many new designs that come out day-by-day which improve a website’s performance. With the advancement of technology and design, you get the edge to improve your business.  A redesign is not just about upgrading your website but is an idea to restructure a website with up-to-date technology that attracts loads of customers to your service.

  1. Guarantees Consumer Trust:

The joy of every customer is visiting a website that is attractive to start with. What do we mean? When a customer sees a business site that’s worth their trust, they tend not to miss out on those benefits they see. The unique difference that your business site makes sends out a good message to the users, thereby retaining and maintaining their trust.

  1. Fantastic User Experience:

Redesigning your website gives you the opportunity of having a deep understanding of your target audience, by identifying their needs, and values that help you maintain their trust. Also, knowing and catering to their likes and dislikes makes them feel special. An excellent user experience will help you make way to move your business forward and to avoid rejection.

  1. Improves Traffic:

The more you improve your website, the more people find you and engage in business with you. Besides this, websites that are redesigned at least once in a year is recognized and ranked well by Google. Adding a new design, special features, conceptual content and such makes you even more visible on the search engines, in turn, visible to the world.

  1. Gives you Stronger Security:

Hackers with their intelligent subtle always look for a chance to misuse your business information. But with the aid of redesign, many tactics are implemented to keep your website updated and keep your business information safe at all times. You’ve got to remember that, when your business information is misused, customers will definitely lose trust in your brand and you know what happens after? “Bad business” that you will regret. Stay safe by keeping updated with the latest website design that includes security measures.

 

3 Reasons Why a Custom Logo Design is Gold For Your Marketing

A Custom Logo Design is Gold For Your Marketing: 3 basic reasons why its GOLD to your business.

If your business is planning on building a solid brand image, hiring a professional brand agency is essential. You can damage your brand by hiring an amateur to create a logo or doing it yourself. It’s important you seek a professional brand designer to create a custom logo that is professional and unique. Here are three extremely important reasons why a custom logo design is so important over a non-professional cookie cutter logo more so than ever in 2014.

 

1-Making the right first impression

A custom logo design by a professional with design experience is key.  A professional creative graphic designer knows exactly what your business image needs. A knowledgeable agency conducts a marketing analysis which typical includes: researching your industry, competition and target markets. This information aids the professional logo designer with the right tools to strategize the design, colors, and other visual elements such as symbols or fonts to best represent the services, quality, and culture of your business. With the right color scheme, composition, and balance, your business can make a great first impression. Needless to say, a logo design without these basic fundamentals can create the image of a company, without any direction seeming obscure and will suffer greatly when attempting to advertise and market the business.With a professional brand created by a customized logo designer, you can create a powerful brand that will appeal to your specific target market. Making the right impression is especially important if you are a new company, as it will give you the right head start and work for you during advertising strategies.

2-Defining your brand with a unique design

When you hire a professional agency or logo designer to create you a customized logo designed to you specific creative brief. Potential customers, clients, partners, and stakeholders commonly associate businesses with their logos and with a memorable one, you are more likely to remain in the mind of your potential consumers. With an attractive and easy-to-remember logo, you can give your customers a unique experience that helps them differentiate your company. If your logo is unique, it will grow organically and customers will begin associating your brand with a positive experience.  In addition, you won’t run into a competitor with the same logo as you. This occurs more frequently than not online today.

3-Targeting the right audience

Any experienced customized logo designer will tell you that the target demographic is very important to your company logo. Depending on the niche and nature of your business, your logo must be designed to appeal and target your customers. For example, if you sell soft drinks, pastries, or other food items, the color of the logo plays an important role. On the other hand, using brand strategies with less color and more focus on fonts work well for more serious services like insurance, legal, or medicine. Colors play a very large part in the logo development process. Choosing the right colors that ignite and stimulate your potential target markets is critical to the success of your business. You must first understand the psychology of the viewer and guide your customized logo designer on the image you want to portray. Creating an effective logo is also associated with using the right lines, colors, and compositions, which help to showcase your company and make it stand apart in the ever harsh competitive markets of today.

Difference Between Adaptive Design and Responsive Design

Web Designers and Developers would create a Separate, watery mobile version of a site specifically for smart phone users. As of now we are moving away from the m-dot sites which will constantly changing screen sizes of mobile devices, and moving ahead with a one-site approach.

This one-site approach is like: one website that works on ALL mobile devices, not only with the available cell phones right now,but also works on devices that are not even available yet. This approach will help improve search engine rankings.

TWO FLAVORS:

  • RESPONSIVE
  • ADAPTIVE

Both approaches are different but will results in same. Whatever you choose, either responsive or adaptive design, in the end the website will function the same.

                                                RESPONSIVE VS ADAPTIVE DESIGN

This adaptive design comprises of many site “designs” or Layouts.  In adaptive site the size of the screen one can view it, will determine which of these layouts you view when you navigate. Views on an adaptive site are different when compared from screen to screen, on your laptop and desktop, this can be identified when you drag the corner of the browser which enables you to see different break points when there is a transition from one layout to the other. By shrinking the browser window you can clearly view the breakpoints.

Adaptive design is to preferred for that it won’t require a complete redesign of the current site. Sometimes its available to pick the current site design to adjust it for the other layout sizes that are in need. By using this design one website will look and function enormous both mobile devices and desktops. Nowadays adaptive design is a remarkable match.

RESPONSIVE DESIGN

On the other hand, responsive design is little different methodology to make a website to view in all devices. This site is built completely flexible design using percentages on a fluid grid.

Note: Simply take a look at sites like Disney or Boston Globe from your desktop or laptop.

By dragging the corner of the browser to shrink the size of the window, you can view how the texts and images are responding instantly to the changes in the browser size. The fluid grid design of responsive allows the website to be viewed perfectly on both desktop and cell phone screens.

 WHAT WILL YOU PREFER???

      RESPONSIVE OR ADAPTIVE DESIGN…….

Both will perform the same scenario to make sure that your site is view able on both mobile and desktops by using one site.  Both designs will give the same results worth of the investment.

Suppose we have to pick any one design, our first choice would be RESPONSIVE DESIGN, due to the flexibility of the design across all devices.

Are you ready to make your website mobile friendly? Contact us for more information about the benefits of both responsive and adaptive design.

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