Marketing ROI & Ways to Increase Them

There are often talks on marketing strategies and the Return on Investment involved on the various platforms. But, there’s always a confusion in the later. One simple example was about a person from Cincinnati. Yes, a very famous story that I am about to repeat. So there was a guy in Cincinnati who used to carry around a card with details of the platforms he used for his business and the ROI that was achieved. So, whenever a marketing personal approached him with a new strategy about a growing platform, he would quickly reference his dog eared card and cross check the ROI (ever changing) on the same. This is just an example of the mistakes most business pros do when checking out other options. It is very clear that ROI on platforms change from time to time and cannot be determined with a card that has been written ages ago.

Taking a few factors into consideration Urbansoft has put together a few aspects to consider while analysing your ROI.

Identify the Purchase Path:

When a product is about to go live, a very obvious strategy that all apply is to go with a bang into the industry with content that spreads word on the product. Though this is the right way to go about it, there are a certain things that you might want to look up on before you dive in head on. This will involve a lot of detective work in identifying the basic path of a customer that leads to a purchase. Firstly, the customer views your product as an advert on television or on a platform and decides to look it up a bit, then searching through search engines and reviewing people’s comments he decides to purchase a product. So it all comes down to a driving ad that will help give your customers the needed push. Catering to that again would involve sharing a lot of comments and teasers on the product months before you even go live. You might also want to screen out the best performing ones and focus on that pattern of advertising when you plan on striking the market full swing.

Identifying the Target:

Every group of individuals have a different way of viewing things. A simple example is a mommy group and a teenager group. Understanding your target and focusing your ad in that direction also, including keen identification of the platforms they use would help you get the message across a lot easier and quicker.

Another aspect to consider is identifying the group that matters. A product that is in use by all might not be attractive to all groups. For example: Group A might provide a ROI of $8 while group B $1. By identifying your primary audience and focusing on selling your product to them, will help you achieve ROI as quickly as possible when the product hits the market.

Reach & Frequency:

This involves calculating the frequency at which the ad runs on every platform, the reach that it receives and customer reactions. The interest of your target audience is bound to shoot up when they view your ad for the first time, and slowly diminishes when seen periodically. Keeping this in mind you might want to space out your ad to keep your customers intrigued.

Working Out the Price:

ROI is calculated as the money spent on the advert to the income received. If you manage to cut down on the cost you spend on the ad, you will be able to see a higher ROI. There are several ways to work around this. Try working out deals with the channels you decide to use, a TV program or a particular Television channel. I have always found that working out a deal at the beginning of the year makes a difference. There are always ways to get things done.

Identifying the Right Channel:

Based on an article in the New York Times, a consumer is subjected to more than 10,000 paid ads on a daily basis. So it’s left up to the consumer to choose what is necessary to him. The key here is understanding your customer’s needs and catering to them to increase sales, identifying lost costs platforms to increase ROI and right purchase channels to help your customer complete the sale.

I hope you enjoyed your read. If you are looking for any assistance on digital marketing and branding, please don’t hesitate to give Urbansoft a call. Please visit us at urbanoft.co.

 

How to Boost Your Online Presence?

Did you know that most firms aren’t able to survive in today’s competition? Right from the big firms to the small, the absence of an SEO or SEM strategy in any firm is making markets take a big dip due to negligence in online presence.  A survey reports that more than 90% of users search using Google as a search engine, which indicates the importance of search engine optimization. However achieving an optimized website isn’t that easy, as SEO isn’t a one-time task, rather, around-the-clock process that is required to be performed over a period of months using careful monitoring and well-planned strategies that help increase online presence. The infographic below was designed with the intent to shed light on ways to improve your online ranking and presence.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tips to Influence a Buyer’s Purchasing Decision

 The success of a product and service is dependent on a customer’s perception of the same. As multiple alternatives in today’s market keep buyers perplexed on the right decision, it could be a challenge when it comes to distinguishing one brand from another. Social media today appears to be the only hope left to keep customers engaged.

The bottom line is that everything about your brand, while incorporated successfully influences the buyer’s decision. If you are looking to hit the nail on the head, it’s high time you get smarter and learn what really works to engage your target customers. The infographic below was generated by Urbansoft to give you a heads up on the same.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Been Penalized By Google? Here’s how you recover

In a struggle to build traffic to a new website as quickly as possible, many sites have fallen prey to unethical methods. Though this may look fine in the beginning, Google does follow a few standards and so you will find yourself in a soup pretty soon. Google, taking strict action against anyone who follows in-appropriate standards, the penalty of such actions could be the blocking of your website from any SERPs which in-turn could result in a huge setback for your business. However, irrespective of the reason your site gets a thump and taking prompt action to help recover your organic search ranking is of dire need.

 

Before we get started, here are a few reasons why Google could penalize you:

 Manipulation of backlinks
 Over-optimization
 Selling or buying links on your site
 Duplicate content
 Keywords stuffing

6 Steps to Resolve Google’s Penalization:

1. Identify the Reason:

Have you ever been penalized? If yes, quickly find out the reasons behind your penalization. First of all, how do you identify if you are in trouble? One way to identify the same is based on the number of visitors to the site. Have the number of visitors to your site been dwindling down? Have your online contacts decreased? If the answer to the same is affirmative, then you’ve got your answer and yes, YOU HAVE BEEN PENALIZED. Next, use tools such as Webmaster to check if you have been hit with a penalty. Even tools such as the Penguin Algorithm could be used to view Google’s algorithm updates regarding your traffic.

2. Identify the Affected Link:

One way to get a head start in resolving the problem is by using Google’s Webmaster Tool to identify the affected links. This could be a tiresome job, but it could help you get your website up and running in a while.

3. Document the Affected Links:

Why? Well, you might need them at any time. There are situations in which you might need to submit particular links for Google’s reconsideration. Saving these for later will save you time when necessary. Tools such as webmaster provide options where these links can be saved to a document or a spreadsheet.

4. Disavow Harmed Links:

Disavow all the penalized links to indicate your seriousness to abide by Google’s guidelines. This can be made possible by using Google’s Disavow Links Tool. We suggest you consult an SEO expert for assistance if required.

To disavow harmful links;

 Upload a list of links to disavow
 Login to disavow links tool page
 Select your website.
 Click disavow links.
 Click choose file.

5. Submit a Reconsideration Request:

After clearing all the penalized links, send your reconsideration request to Google. Ensure that you’re not violating any of Google’s guidelines before sending your request. The letter must contain the right words requesting to remove the spam, or a solution to fix the problem with your website. You must also admit that you followed a wrong path to increase traffic, and this won’t happen again.

6. Wait for A Response:

Google may delay in responding positively to your reconsideration request. They may probably prolong the same to check on your response and the efforts you continue to take in complying with their views before you get a positive response. You’ll need to be patient. It may take a few weeks. If your request is denied, check if there are other links to clean up. Do the needful and re-submit your reconsideration request again.

Although it’s uncommon for Google to reconsider a site after blocking it, there are still cases where they reply positively. We at Urbansoft work with SEO, and SEM experts who practice a uniquely holistic approach towards SEM, taking into account the bigger picture to achieve better results, not just for today but for the future as well. Contact us for assistance in the same.

 

 

Common SEO Mistakes and Tips to Deal with them

In areas of Business, digital content has been playing an important role in helping sites meet their horizons, and SEO has been the root cause. Thought SEO can make a difference, the technique when used carelessly can result in a huge loss, eventually affecting rankings. With many changes in search algorithms, focusing on quality and significance of content over quantity is the pillar that helps deal with SEO barriers of any sorts. In this article, experts at Urbansoft will help you identify SEO mistakes and ways to fix them when you encounter them. Let’s get started

 

  • Competitive Keywords:

If you’re targeting keywords that top companies use, your business may be star-crossed and end up ranking them. To get over this barrier, avoid keywords that are highly competitive. Rather, go for keywords that receive a decent integer of searches, but it must be tremendously appropriate for your brand.

  • Quick Results:

An attempt to acquire quick traffic to your site with Google’s regulation in mind frequently backfires. Promising a quick outcome to your clients is deceiving and isn’t wise. As an SEO expert, if you patiently derive traffic with the use of practical SEO tactics and clean backlinks, you stand a lot to gain in the long-run.

  • Long-Tail Keywords:

If you have noticed, you will obtain less traffic with a long-tail keyword than you would when you have more resolute, specific and short phrases. To fix this problem, optimize your content keeping the keywords to a minimum, but it must have a clear vision of your firm’s brand, site products, and services. You could target appropriate words about 2 to 4 words.

  • Choosing a Service Provider:

Not all SEO agencies are proficient on what they claim. Therefore, handing over your project to an inexperienced team is a big risk as you may have to start all over again. Why not do it once and for all by paying for SEO that sells? You can avoid this by conducting a quick analysis of any agent you intend to employ. See what customers are saying about them online before selecting any of them.

  • Limited Budget:

Having a massive business goal with a limited budget can slow down your SEO actions. If your aim is to obtain backlinks in tons, then listing your website in catalogs are a good idea, but they are a paid service. Having a limited budget, you may find it difficult to achieve your aim. To sort this out, seek an expert to assist you with the best service that falls within your budget range.

  • Overlapping of Links:

Too many links dilute pages which make it a hassle for your customers to take the right directions you want. That doesn’t mean you shouldn’t make use of links. The thumb rule of content is that you shouldn’t overload your pages with links.

Urbansoft works to benefit as many business owners in SEO as possible. We have grown step by step into an established SEO provider by helping small and big business owners achieve their goals. With proven records that have helped companies rank on the first page of Google for both National and Local keywords. On analysing your ranking and branding position in the industry and on the web, we put forth a proposal. On acceptance, we move on to on-page and off-page optimization. Contact us our experts for further guidance and expertise.

 

5 Tips that Improve Sales Conversions

One of the principal hurdles many marketers face today is being able to anticipate how customers will act when encountered by information about their product and services. Hence, making it complex to utilize a specific sales strategy effectively. Anyhow, being logical and proficient in marketing can help you think beyond the market box and understand ways to control every sort of consumer at any point in time either physically or online. Whether your sales are declining and you want to get it back on track, or you wish to move your sales performance to the apex; the facts below point out ideas to help you achieve your target.

 

  • Understand Customers Individually:

There are 3 types of buyers to reflect on, they are, the tightwads, the spenders, and the spendthrifts. All of these 3 have different views on the shopping experience completely. Identifying their specific characteristic will help you create a solution to keeping them engaged.

  • Identifying Core Values of Businesses:

You are more likely to change a customer’s decision to buy a product if they share a value with you. By exploring your potential customer’s website site, you can get an idea on their current expectation. Use that as a means to attract them.

  • Use Selling Strategies:

Certain persuasive words facilitate customers to make a purchase even when the need isn’t there. This includes terms such as, free, new, and instantly. A referral program that can encourage your existing customers to suggest your business to their friends is an excellent idea. With a promise of discounts, your customers will happily refer others. Another strategy could involve pricing competitively.

  • Make a Difference:

The fastest way to get customers and to draw in fresh attention to your brand, is to stand for something new that your competitor doesn’t have. A survey by Corporate Executive Board, USA indicates that 64% of customers have a strong relationship with a company as a result of shared value.

  • Content Strategy:

Without content, it’s impossible to educate and spread your brand stories to your potential customers. Create attractive content that builds brand trust and deliver them at the right time when your visitors are online. Do not forget to use the right keywords optimize your content on all platforms.

What more can you do?

• Make a collective effort
• Improve your CRM
• Chose the right selling platforms
• Show that quality matters
• Utilize reciprocity
• Use content or words that please customers
• Showcase your social proof
• Go Viral

Urbansoft works with clients in generating and building brand recognition via online services including Web Marketing, Social Media Marketing, Content Marketing, SEO and Mobile App development as well. Contact us for assistance TODAY!

 

How to Design a Landing Page that Turns Visitors into Customers?

When it comes to promotions and managing them, a landing page plays an important role. This is a well-known fact, as a landing page is a feature that supports every e-commerce firm who is looking to increase its online sale conversion rate. To make this possible, optimizing your e-commerce product page or web homepage plays an important role, and it falls in the category of foremost importance if you are looking to make a sale. This involves designing a landing page that is appealing at the very first sight. However, there are a few procedures involved. When you create or design the same, the landing page shouldn’t be designed only to generate traffic, but to convert visitors into potential customers. Meaning, your pages need to be crisper, more convincing, and with a clear call to action (CTA) in place.

• Meta Titles and URLs:
As much as it’s possible, make your Meta titles and URL content standard, to influence people to read further by using keywords that can fall at the top of the search engines. Using an SEO optimizer, describe your titles in a way it’ll captivate your audience’s interest.

• Contact Buttons:

Contact buttons play the role of call-to-action. This is important which gets the visitor to the next page or to buy a product. So, make sure that they are placed up front and centre and are denoted in bright flashy colours to draw the attention of the customer. This also includes your email address, phone no, buy now button, and direction to take action to others platforms of your business.

• Benefits:

Don’t forget to frontline your brand’s benefits. This is one of the keys in attracting your customers. Especially in ads, create text content or a description of the same that details your headline. This will make your ad more wholesome and helpful for the client to learn more about your product or service.

• Strategize your Ads:

Place offers and limits on the ads to make your customers jump at the opportunity. Bring on discounts and limit the period of time to the offer provided to see immediate purchases and instant results to an ad. Phrases such as, offers ends soon, limited stock and such creates the urgency to make a purchase.

• Hero Shot:

An image that helps your visitors view what it would be like to reap the benefits of your offer is termed hero short. That calls for an effective hero shot that suit customers’ interest and must be related to the product or services you offer.

• Bullet Points:
The quickest way to deliver lots of information without it looking like a chore is to help customers identify the key points of your delivery. Using bullet points, highlight and describe each and every main point in the content framework; also working at making it simple to overview your whole story.

• Build Brand Trust:

Display the key achievements your company has obtained on your website and other platforms. Reviews and recommendations are necessary to attract new visitors. In addition, ensure that your landing page looks different from your overall website, but maintain the same colours and font style for both.

At Urbansoft, our experts examine, identify pros and cons of generated client ideas, consolidate them, and put them into designs that identify them on the Web for global recognition. A website is the best platform to blog, have social interaction, project your products, services, exhibit your catalog, promote your brand and do the unthinkable; tag this with a landing page and a promotion and you have created a recipe for success.

 

Does SEO Help Your Business?

SEO is an industry that is the least understood by outsiders. Sadly, it’s a term that most business/ website owners have heard, but haven’t actually come to a clear understanding of what it actually is about. To put it in a nutshell, SEO is a technique adopted by search engines to keep website rankings in check. The commonly known Google Algorithms helps keep the deserving sites on the top. Before we understand what SEO is actually about, you might want to know what it could possibly do for you or your business. We hope that the infographic below shares insights on the same.

 

 

In regards to the above, if would be appropriate to bring to light that mobile-optimized websites also play a huge role in SEO. Based on stats, nearly 30% of Google searches are carried out using mobiles, and in turn, leading Google to favor mobile-friendly websites. The criteria in relation to Google’s ranking for mobile optimized websites include having an appropriate screen size, load time and if or not it is finger friendly. Urbansoft deals with SEO and mobile-optimized websites, click here to learn more about our services.

 

Strategic Content Marketing that Increases Customer Traffic

Relying on traditional marketing alone to drive customers to your product doesn’t prove effective nowadays. There exists a well-proven tactic that promotes a product to its target audience and converts the same into sales, yes, CONTENT MARKETING.  A content marketing strategy can be determined on the basis of your business goals, and the personas of the audience you intend on looking up. On the basis of our expert practices in content marketing, we have identified five leading strategies that will enable you to build your audience.

  1. Determine Objectives for Content Marketing:

You ought to identify and understand the objective of your content marketing needs, only then can you figure out the right marketing direction to are looking to operate on. Having clear objectives makes it easier to choose the right social media platforms, and help you in developing the right stories that reach the hearts and minds of your target audience.

  1. Define your Market Niche:

Niche marketing builds a way for you to highlight your product or service, and helps your business stand out in the market. This will enable you to meet the explicit needs of all your customers. Moreover, it will help you acquire customers in tons, and leverage your expertise that makes you stand aloof from your competitors by proper content delivery. To accomplish that, you must capture the familiarity of the niche you’re dealing with.

  1. Improve your Brand Insight:

Content marketing can help you to generate, maintain, and establish a positive brand perception in the mind of your clients. Frequent customer experiences shared over time through various sources keeps your brand at the top in the market. It could be of much help if your brand possesses and maintains its own style and personality.  Ensure that the content you deliver about your brand contains a specific tone that is relevant, catchy, in style, and related to your product or service at hand. Also, all content is to be delivered to the right channels that are visited by your target audience. This favours higher conversion rates.

  1. Schedule Your Content Posting:

Try to get an understanding of your audience’s schedule on social media platforms. Track them and schedule your content postings accordingly using social media management tools to automatically share your content on the time scheduled. For example, social media management accounts like buffer will be a great help.  Ensure you set the right time when your audience will be online to enable them to view your post.

  1. Frequent Evaluation:

Customer preferences change from time to time. Evaluate your strategy frequently to ensure that your content marketing strategy is trending in the market. Do not focus on the scheme you used at the beginning when your formed your business objective, rather, analyse your business endeavours with Google analytics for further enhancement.

At Urbansoft we strive to redefine the experience of digital marketing for you. We work at a mission to provide small to large sized businesses with digital and traditional marketing strategies that help them increase brand visibility, generate quality traffic, digital presence, and leads; in turn bringing significant ROI and improved revenue. Contact Us for professional guidance.

Reference: Hubspot &  Zerys

 

How Crucial is Technical SEO in today’s Online Business?

Although SEO services involve investing your money, the benefit it creates is worthwhile. Every physical and online business needs SEO to make sufficient sales and withstand the competition. To obtain sales and increase returns on your investment beyond your imagination, you need to act and put in the necessary effort to apply technical SEO effectively to realize the same.

For a better understanding on the service, search engine optimization (SEO) is the process of making your website practically and technically sound in order to deliver an excellent user-experience and increase returns as well.

Here is its significance:

  1. Increase Website Speed: Visitors to a website would not like to spend much time waiting for your website to load. It’s quite obvious that a person doesn’t have time to spend waiting around for a site to load. By optimizing your site’s information from time to time based on Google’s algorithms, one can be sure that your customers will experience the best when they visit your site.
  2. Analyse Site Performance: One of the beautiful aspects of SEO audit is that it helps by analysing your site to identify features on your web page that could affect its performance. Identifying and fixing the same at the earliest can make all the difference you need in the ranking of your website on Google’s search engine. This could include issues relating to loading, site accessibility, overlapping of content and more which could be resolved by SEO analysis.
  3. Identify Content Duplication: Some writers at times when out of what to write duplicate content. When that happens, it could result in Google penalizing your page, which will amount to losing your visitors. But when you optimize your content, it fishes out duplicate content which enables you to correct the mistake before posting the same on your site.
  4. Support Mobile Optimization: Due to advancement in technology, mobile phones are built smartly allowing online users to comfortably perform their online endeavours anywhere and at any time they choose. Optimizing the information on your webpage to be friendly and accessible for your customers who primarily use mobile devices is crucial.
  5. Organise your Site Structure: The design and the development of your site plays a significant role in its ranking on search engines. However, structuring and organizing them in the way it will catch a viewers’ attention is equally necessary. A properly planned website structure will enable a visitor to effortlessly browse through the site and find what they are looking for. Endeavour to create content describing your brand clearly, while paying equal attention to avoid overloading your site with images and videos which in turn slows down the loading time.
  6. Speed up your ROI: When you effectively and regularly maintain your business site, it will in no time gain attention from target customers, multiplying your sales and rapidly increasing your return in investment by tons. This is far from a site that has been setup and abandoned. Overtime it will be outdated and loose value.

At Urbansoft, we create websites that bear a remarkable user experience. We work with an expert SEO team who cater to meet requirements beyond your expectation. If you are looking for assistance, CONTACT US today!

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