5 Social Media Mistakes & How to Avoid Them

As technology advances so do social media methods.  As of today, some firms still dwell on outdated techniques making them lose track of their audience pathway. One thing you must bear in mind is that if you keep on using an outdated strategy to attract your audience it would result in failure, further jeopardizing your extensive efforts in building your brand. Today, we have identified 6 errors you can prevent while leveraging your brand on any social platform.

  1. Lack of Proper SMM Planning: If you fail to plan, you have planned to fail. Lack of planning will result in a waste of usage of resources. It takes a matter of time and right skills to identify the right strategy for your business; but the implementation is on another level and may not be that easy if you don’t have expert knowledge on the same. Lack of proper preparation will result in making a huge mistake that may ruin your business credibility on the whole.

Tip: Don’t just hop into a strategy without sufficient knowledge on using it effectively and efficiently. Plan well based on your objectives, considering the current market scenarios for your brand.   You could use an experienced marketing strategist to give you guidelines to plan.

  1. Regular Maintenance of Social Media Platforms: Assume you buy a car, and you don’t maintain it consistently, what will happen to it? It will soon be worn out, isn’t it? That is similar to your social platform elements.

Tip: You must keep it attractive for your visitors on a daily basis to prevent customers from falling out of interest.

  1. Overlooking Re-branding: You may be posting quality content, videos or images about your brand. The question here is, how attractive is your core brand? Do they represent what you convey? Or is it just for camouflage? You best know the answer.

Tip: Always redesign your products or services to give it a fresh and unique appearance for your customers.

  1. Over-Padding of Social Media Platforms: The choice of ingredients determine the taste of the food, but too much of the same could result in a mess. Likewise, posting social media elements are essential to keep it inviting, which includes content, images, events, videos, infographics etc. But, when they are being over-stuffed, your main goals may get lost in the clatter.

Tip: Endeavour to post what is suitable to your customer in a balanced style. Be constantly aware of what you post. Post only relevant elements that create benevolent impressions in the hearts of your visitors. Your main goal is to achieve out-and-out branding.

  1. Same Content on All Platforms: All customers perceive things in different ways, even an identical customer. Your goal is not to engage one or two members in your audience, but, to engage tons of them. However, posting the same content all the time across different social media platforms will reduce visitor interest.

Tip: Distribute diverse élite content on all platforms to meet your varied customer needs.  Do upgrade your content when you make a change or an alteration to your existing brand.

How to Achieve Success Using Social Media Promotions?

Considering the significance of social media, many organizations now employ this platform for promoting their brand online. There are still a few firms who have adopted the same, but have failed despite the amount of money invested, efforts put in, and time. Today, we are going to look at 6 easy ways to increase the impact and results achieved through an advertising promotion.

1. Fish-Out Your Target Consumers: Fish-out those interested in your brand before hitting the market. Why? Do this, and you’ll be able to identify the exact interest of your audience. Start by putting yourself in your prospect’s shoes.

Consider This: When you to make up your mind to purchase a certain brand, there are definitely a few things that might get your attention and influence you. Try the same on your target audience. Use a guided strategy that helps your brand influence their buying decision.

2. Use an Attractive Ad Theme: Your advertising theme is a leading part of your promotion. It’s a message that promotes brand awareness. When your marketing theme is awesome, it forms a central idea to activate your customer’s desires to your favor. Therefore, you need to identify a compelling theme for your marketing brand promotion.

3. Make it Simple: Simplicity is the key irrespective of how effective and valuable your marketing promotion is. If you present your branding style in the way that a layman can understand, you will be able to achieve more sales. So, ensure that you make it easy and simple for people to see the need to engage.

4. Incorporate Rewards in a Promotion: A reward is a vigorous context of a marketing technique through which you can out-smart your competitors. With a valuable reward along with valuable content on your social media page, you can be sure that your brand will win.

5. Provide a Unique Design: When you have an effective brand strategy, it gives you an edge over your competitors, helping you increase your chances of building and maintaining strong products or services in the market. Your graphic designs and your photography must indicate its worthiness. It should be catchy to the eyes and impact the hearts and minds of your audience. Always endeavor to keep your design appealing, simple and easy; helping promote a passionate bond with your customers.

6. Take Advantage of Seasons: Instead of promoting your brand at your convenient time, why not find out the most seasonal periods that your audience wait for to make a purchase. Most customers actually save money and wait for particular seasons to get the best offers. You need to take advantage of those periods to explore the market and identify loopholes that help build both your business and your customer’s loyalty. Pay more attention to social media platforms during these periods, because that’s where most customer’s hopes lie.

Social media campaigns are like a game of chess. When played well you end up with positive outcomes.  Therefore, play well to gain well.

How to Deliver your Brand Strategy Effectively?

A branding strategy could sometimes go wrong. HOW!!? Let’s look at a few situations. One could be that your team lost track of your planned strategy, a result of incompetence on their part, or a result of being unclear about the strategy. Whatever the case may be, the results could be devastating; don’t you think? Even if you haven’t encountered such a situation before, you need to be aware of the same in order to prevent similar incidences from happening.

How to Deliver your Brand Strategy Effectively?:

1. Adopt a Flexible Approach: Being flexible in creating a branding strategy is the key to achieving success. Your inability to make an adjustment when needed could completely affect the client’s view on you as a firm. Always consider the fact that there will be changes made during the process of plan execution, as client inputs are important at all times during the process.

2. Deliver a Clear Strategy: The one setting the strategy may be highly proficient on the same. But the one implementing the strategy may not be. A detailed explanation of the approach is recommended to enable easy application. Don’t assume that all teammates will have the same level of understanding. Make the technique simple and clear and in a way that a layman could understand.

3. Be in Line with the Strategic Market: If you want your brand strategy to meet the market’s demand, you need to design a strategy in alignment with the current market drifts. In other words, your employees must understand the uniqueness of the strategic content in relation to that of your competitors. Try exposing your team to market facts. This will enable them to develop insights on the market and also develop new ideas during the process.

4. Use Recurrent Framework: Learning and putting them into action suitably can be challenging at times. We advise you to use a repeated framework training strategy, which could be followed to educate your team on an annual basis. By performing repeated clarifications of the business’s strategic decisions, re-considering plans for implementation, followed by proper execution; results in effective outcomes. This further enhances the output when employees meditate on the message.

5. Invest in your Team: Your team is one of the most important resources you have. Besides, they are the ones to communicate your brand to your customers. Keeping them well trained and equipped on the tactics involved and implemented in Branding, will help you gain more customers. To facilitate you to do this, you could request for expert assistance that directs your teams on tips to implement your branding strategy successfully.

6. Encourage the Use of Social Media Devices: Social media appliances are very helpful in delivering your brand strategy. The method of strategy delivery can be altered to suit the current trend where new markets continue to evolve. Every brand is at the mercy of the current style, and you need to dance to the tune of the market by effectively incorporating the use of social networks. In terms of training for your employees, using relevant blog content can make the approach clear to your personnel.

When brand strategies are made sound and clear to the team, it makes them more creative and helps them think beyond market demands thereby achieving a better understanding with your clients.

 

Hiring a Social Media Strategist – How to Make a Spot-on Decision?

Basically, hiring a proficient social media strategist is a wise decision for a business who desires their brand to make it to the top of the market. When you have a perfect SMS, you have ample time to focus on other aspects of your business. An SMM firm’s tasks include boosting traffic to your website, creating brand awareness and connecting your business to its many new clients; also, helping you outshine your competition, by creating sales avenues beyond your imagination. Some organizations use marketing strategies and platforms to improve their business based on their corporate needs. While some start with an inadequate plan which actually ends them up in a confused state.  To enable you to select wisely, here are facts you must consider. Let’s check them out!

  1. SMS’s Success Rate Online:

When choosing a social media strategist, do perform an analysis to identify their level of online success. Work on scenarios to find out how marketable they are online. See if they are able to get past these questions on a positive note; Are they effective marketers? Do they practice what they speak? Also, do try to check their levels of social media engagement, their past client reviews, suggestions, and the reputation they have built so far.

  1. SMM by Understanding Your Brand:

 How can you identify if the corporate is capable of understanding your brand? The best way to do so is to find out if they have worked with clients or businesses similar to yours. Do they know your customers’ wants and needs? Also, take time out to read their blogs posted and articles with readers’ comments from their website.

  1. SMM with Dominant Commencement Techniques:

 Find out if they have a trusted team to back them up, and who can deliver social media requirements at the best quality and at the needed time. We’re talking about teams who can write quality and appealing content, provide drawings, designing, infographic, illustrations, interesting videos, and other requirements.

  1. Cross Check SMM Client Reviews:

 Do not get carried away by adverts and offers put out by agencies. The best way to find a competent SMM firm is by examination of their present and past client reviews on their work. Read their customer’s testimonies, endorsements, and analyses on Google. Don’t forget to look into their negative reviews as well.

  1. Identifying a Strategy for SMM Platforms:

You need to know how good and fast they are in creating an awareness for your product or services. Find out their strategy and the various platforms they intend to use to help boost your business; and how effective these platforms are at getting you, new customers.

  1. SMM at an Affordable Cost:

We’re are not saying that you should choose based on cost. Both the budget and the quality of the service provided play an equally vital role. But endeavor to select an affordable social media strategist that has all it takes to meet your businesses’ needs and make it a successful one.

Content Marketing & SEO- How to Rock at Both?

As we know, SEO and content marketing work in hand to hand. Although, many people think both are different and one is superior to the other. No matter what some may say about search engines and content marketing, the truth of the matter is, both can never be separated; as one success depends on the other. To fully drive out the point, let’s define both!

SEO is a methodology of approaches, and techniques used to upsurge a number of visitors to a website to obtain a high-ranking placement in SERP. Does that sound simple? Also, there are other technical aids to position your site high enough in SERPs using specific content keywords.

When it comes to content marketing, it’s a strategic tactic fixated on creating and dispensing relevant, and consistent content to attract, answer queries, and retain your target audience with aid of SEO.

Down Below are Facts on SEO & Content Marketing:

1. No SEO without Content Marketing: Years ago, we all used to think search engines could efficiently work without content marketing. Nowadays, several entrepreneurs have come to identify the features of content in assisting SEO. Content marketing is the pillar that carries technical language to Google’s search engines to improve the ranking of businesses and make businesses visible to their target audience.

2. Stories Convert, Better than Data: Most of us love stories and I guess you do too. As we know content marketing consists of stories required for a search engine to communicate to those searching for it. When you invest your money in content marketing, your main goal is to write content that Google’s search engine will recognize and generate sales.

3. SEO without Content: SEO is not only about keywords, but it incorporates an effective and efficient pattern of content marketing to make websites effortlessly visible to users. In addition, using a content marketing team, the SEO team can gather high-quality content for optimization which helps your customers understand your brand better.

  • Although SEO and content marketing are different in meaning, both work together to benefit a company’s success, such as generating quality traffic.
  • As a marketer, if you fail to optimize your content appropriately by meeting the standards of the search engines, it would result in a waste of investment.
  • As online presence is a concern, SEO and content marketing are co-dependent. Like SEO is all about keywords and links, the absence of high-quality content on a website makes it impossible for SEO to justify success.

Instead of looking at SEO and content marketing as two different things, why not focus on utilizing both together to make your website attractive to achieve tons of traffic. The aspect of concern is not who creates the content, but what matters the most is if the content fulfills the needs of SEO.

4 Kinds of Marketing Strategies that Help Increase Social Media ROI

Many businesses now understand the importance of a social network. It isn’t only a place to express yourself or look for means of socialization and entertainment, instead, it is the fastest place where you can show the world the business you offer. Nowadays, social media has become a visually communicative platform, through which you have an opportunity to improve and increase your social ROI.

In fact, based on the up gradations and social media expansions available, the number of worldwide users are expected to reach 2.95 billion by 2020, which is around a third of the earth’s entire population -based on Social Media Statistics.

But then, how could you use social media to help you reach your business goals? What techniques could you implement to create traffic, expand and improve your business on social media, and bring your business huge ROI? What kind of marketing content can you use to attract loads of traffic?

To lend you a helping hand, Urbansoft has discussed answers to these questions below.

  1. Create Content that Entertains:

Entrainment is the most powerful tool to make social media users relax and further understand your business. Create marketing content that is funny, and helpful to the viewer.  Create an avenue for them to share if they want to; which attract others to view.  The content may be directly or indirectly related to your business. By this means, the information about your product and services continue to spread.  Also, send out invites to targeted customers to engage in your business.

  1. Create Content that Educates:

Marketing content that audiences can learn from attracts your target audiences to want to know more about your business. It is a means to show your readers and potential users the values of your website, inclusive of your business values as well. Make your marketing content always interesting and helpful.

  1. Create Content that Inspires:

Can you imagine the joy your viewers feel when they are inspired by your content? Definitely a wonderful feeling. But how can you inspire your target customers? Business inspiration may come in the form of your previous customer’s experiences and their wonderful testimonials.  For example, some of your customers might have experienced failure in their previous projects with other companies but when their express total satisfaction at the service you have provided you have conveyed ‘Total Customer Satisfaction’ successfully on your social media page. Similar inspirational thoughts are helpful to motivate your visitors.

  1. Create Content that Converts into Sales:

The major aim of your investment on social media is to generate leads and convert them into sales. Your marketing content must contain a power tool to make the readers take immediate action regarding your business. For instance, actions regarding signing up for your newsletter, buying your product or services.

Are you already creating your marketing content in line with the above facts? If your answer is No! Now is the time to start applying these strategies to your marketing content. First, gather your target audience personas and deliver what they need without delay. Create sales now and grow your business.

Hope these few suggestions get you on track.

How Can You Minimize Marketing Costs While Increasing Sales?

Cost reduction, as well as sales increment, are every business owner’s intention. Actually, most companies invest more on marketing but end up with a very low sales revenue despite all their efforts, money and time.  This is termed as wasted resources.  The reason is very simple. This is because these companies have ignored the tricks behind successful marketing. How can you as a marketer minimize cost while increasing sales? Below are 6 ideas behind sales increment and cost reduction:

  • Customer Retention:

Do your customers leave after execution of one project or do they stick to you for all their projects? The answer is best known by you. To find another customer for replacement requires spending. If you have trouble retaining yours, try to add more value to the services provided to them,  get feedback, get to know their experiences on your services and adjust accordingly to restore your customer’s retention.

  • Use Re-Targeting Techniques:

Some customers are not easily attracted, it requires efficient and convincing efforts to get such customers.  You need to re-plan your marketing techniques to help reach out to these customers. This can be done by showing them relevant ads on another web pages they visit, and by creating opportunities for them to be enticed to your products and services.

  • Increase Education:

The idea behind increasing sales comes from educating your customers more, rather than just advertising. Do not rely on just generic and pitches to entice your visitors. Rather educate them more about your brand and its unique features. Show them the reason to buy your product and services.

  • Use Marketing Automation:

The term “time” is money comes to mind in this case. Instead of spending much time in your marketing task, why not try using marketing automation to make marketing tasks easier. This also minimizes costs and saves you time. By using this method, you can actually have enough time to improve your marketing strategy. Marketing automation is cheaper and helps manage big data. It also allows you to manage your data in the cloud when compared to other techniques of marketing.

  • Stick to What Works Best:

Why not do research and find out the best marketing strategy that attracts your visitors? After finding out the best method, do what is called market testing, with a minimum marketing budget. And see how many customers react positively. If the numbers are satisfactory, maximize that opportunity and start increasing your sales, instead of wasting resources on another marketing strategy that is not worth it.

  • Avoid Marketing Failures:

Marketing requires investing your resources and time. If you fail in your marketing, it simply means you need to re-market. Obviously, your marketing cost will increase and bring down your revenue. Errors to avoid:

  • Avoid grammatical errors
  • Avoid negative campaigns
  • Keep the information simple and easy
  • Provide marketing that meets your target audience’s needs
  • When you generate leads, convert them to sales immediately
  • Apply the above facts to reduce cost while increasing sales

Tips for Marketers Who Use Periscope

I was able to pick up a few noteworthy tips for users of Periscope while reading through a rather interesting article on HubSpot’s Blog.

Off late there has been a huge surge in relation to live streaming and video blogging. It has gained so much of importance that regular users of apps such as Periscope have used the same to take casual videos of their daily lives, and post them for real time views by their friends and family. This turns the direction of the app to the benefits as used as a marketing tool. So what are the ways to get the best out of the app?

  • Timing:

Well it’s always about timing, weather your making a proposal to your girlfriend or running to touch base a at baseball game, it’s always about timing. Likewise the best way to go about using Periscope is finding the right time to launch your videos on Twitter. Since Periscope and Twitter are linked, the best way to get around promotions of your videos is by identifying when your target audience gets online. Well, you could do some research on Twitter to figure that out, or you can have your videos saved for later views within 24 hours. Besides this, the videos can also be saved to your camera roll as well.

  • Choice of Titles:

The titles you use could make a difference. We live in a busy world and not everyone has the time to spend viewing all posts that show up on any social media site for that matter. So, the only thing that’s going to keep your users from overlooking your video is the title you choose.

>> To the Point:

Make sure the title gives apt info of what the video portrays. This will give you more views.

>> Make Believe:

Make your viewers believe that you are giving them something special to look forward to, such as “Live from the studios of …..” This will make people hit on the video soon.

>> Make it Distinctive:

Share your thoughts on the video in a few words.

  • Make Yourself Visible:

If you are going to broadcast a video via periscope, you’d find that you can share it on Twitter as well. If you turn on your location tagging option, this will help you reach bigger audiences. Your Twitter followers will be able to view your Tweet as LIVE on #Periscope: [Video Title] [Link to Video]. Now if anyone clicks on your Tweet, they’d get redirected to Periscope and will be able to view your video there. Unlike before, tagging your location with your Tweet has become a lot safer as the locations now show a larger geographic region than a specific area.

  • Sharing Views:

Just like other social media apps and sites, users get to share their likes as hearts and their comments as they watch the video in real time. By acknowledging to these comments, or by just allowing people to share their views, you get your video out there in the air. The more hearts that you receive, the higher in ranking you are placed under “Popular People to Follow” and the “Most Loved” section on Twitter.

  • Trial & Error:

Periscope is new in the market and many of its users are still trying to figure it out. The best way to go about using it would be to take the time to analyze your views. Periscope comes with key stats that show you how many live viewers you’ve had, how many have watched your video more than once, how many likes/ hearts you have received, and so on. Taking a close look and understanding your audience’s likes and dislikes will tell you where you need to make the necessary changes.

The broadcasts that you make are going live instantaneously so you have no room for error. Make sure the lighting and sound effects are real good when you start shooting.

Have fun!

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