5 Key Areas to Understand Your Customer’s Purchase Path

The process of identifying a customer’s purchase journey begins with knowing your customer’s traits individually. Gathering existing information about your existing and potential audience is a good start to know the various touch-points required to create a strong customer experience about your brand. This will not only help you grasp the means to get buyers to fall in love with your brand but engage them long enough to make a purchase.

How to Map out your Customer’s Journey?

A customer’s journey map portrays how you can connect, socialize effectively with all sorts of customers on digital platforms, details in relation to telephone, email, broadcast, or media, and also information where you get to meet the client in person based on events they attend. Mapping helps identify everything down to the very detail, helping you fill in the gap needed to ensure continuity in your customer’s buying journey. So, let’s see how it’s done!

Map Your Customer Journey:

Basically, there is no usual format to create a customer journey map for your business. It could be mapped based on your business preference, but ought to be a clear picture of the stories you want to portray. Your customer journey map should be set out to ensure that your brand stories center on the mind of your audience, and the key areas of your business should be noticed at a glimpse.

Involve your Team:

Employees are the major resources that support customer services, hence, crucial to the process. Why? Your team helps to speed up the identification of gaps between your organization and customers, relating to the overall customer services. This creates opportunities for enhancing the same. In turn, customer journey mapping helps your team to build a stronger customer relationship resulting in higher ROI. Take the extra effort to involve your team, including other stakeholders who play key roles in cross-sectional functions of your organization.

Outline your Goals and Scope of Customer Journey:

To ensure that nothing is missed out, build focus and create alignment within your group. To do this, outline all the necessary attributes that will lead you and your group toward achieving success in your business. For example, your goals and the scope to be mapped should be clearly defined and stated.

Create Tasks & To-Do-Items:

The trick behind keeping a successful project is creating a simple list of items you ought to execute each day, along with the time required. You can include a not-to-do list as well.  These will help you distinguish between work responsibilities and personal obligation, eliminating skipping anything imperative. For example, marketing priorities, such as content marketing strategy, email marketing plan, alteration to the key areas on your website, and a lot more.

Awareness, Consideration, & Acquisition:

These three factors are areas of focus to reach and engage your target customers with what matters to them. The moment a customer notices your brand, (awareness) occurs, but, when they contemplate on buying, then it’s called brand recognition (Consideration). When they finally decide to buy it is an (acquisition). These are a few stages you need to follow up on to keep customers engaged in buying from you.

Customer journey flows to explain the tension experienced by the customer, and creating a process that helps them sail through helps strengthens your customer’s buying decision. At Urbansoft, we’re minds and makers with business sense and creative chops set out to connect people with what matters most the experience. Contact us for support.

 

How to Increase your Followers on Instagram?

Instagram, a platform that started out as a fun app for kids has overturned the marketing worlds in areas of branding for firms. It has turned itself into a serious contributor in content marketing, brand building, and also as a social networking tool; with the present population of more than 200 million active users who more than 60 million images and nearly 1.6 billion likes per day. Now, those aren’t just numbers, but is a recognition to any firm or individual who’s looking to reach for the stars. An additional fact confirms that all networking platforms average a 0.1% engagement rate in comparison with Instagram that has a 58 times higher engagement rate than that of Facebook. Now that Instagram has got many of our heads turning, we at Urbansoft would like to share a few ideas on how to increase followers on your Instagram page the right way.

 

Create & Promote Dedicated Hashtags:

Most companies do create hashtags that are specific to a particular product, promotion or brand by itself. By spreading the word through a hashtag created, that in itself brings you the branding and followers that you need.

How could this be done? Create a hashtag and make sure it gets in the public eye. You could mention it on the radio, a TV program or ad that is trying to promote your product or brand, add the same to your online profiles, emails and even to business cards or invitations. There’s no point in creating a dedicated hashtag if no one is going to share it, and expecting that people will find it and promote it on their own will only end up in disappointment.

Create Exciting Tags:

We all know that you are trying to build a name in the business, but rather sticking to the same old formats that will only get you views and no followers; take a risk and create something funny that will have people talking about you. Word of mouth is also something that you need to touch on while trying to build a presence on a platform. So don’t hesitate to mix and match what you have with something that could turn heads. My way is creating something funny in between posts, because nothing beats a good giggle.

Participation in the Crowd:

Instagram is one of the nosiest and crowded platforms for social networking. You could miss a lot with just a blink of an eye. But that’s what makes it special. It’s also a place when many people could get to know you all at the same time. But what makes you more prominent in a crowd is participation. Just a word or two shared on posts that are relevant to you, or even use of relevant hashtags in your posts that are trending could help your head bounce above the water.

Adopt Influencer Marketing:

Some people might just consider it as getting in the way, but I call it ‘influencer marketing’. Find out who or what influences the people whom you want to connect to. Then become a part of their conversations or posts to help your target audience identify you and your presence in the market. While you do this, always make sure you are building a relationship with the influencer while painting a positive picture for yourself in the eyes of your onlookers. (Sneaky, but good! ;))

This is just a tip of the iceberg and we would love to share more insights on how you could get your platforms to perform to their best. But for now, we’ll just leave you with that. For services related to Social Media Marketing do not hesitate to give Urbansoft a call.

 

 

Social Media & its Lessons Learned

When you run a social media platform most of the content posted and time schedule followed goes on an experimental basis. At least, this is what happens when you are trying a platform or product for the very first time. After all, such experimentation is complete, and on understanding your audience better, it makes it easier to achieve better recognition on any social media platform. At Urbansoft we have done the same using various platforms and products in the industry, though it was a tedious process, and resources and money spent, we could now confidently say that we have been able to break the code. Listing out just a few of our lessons learned, we have the blog below.

 

Facebook Posts Run On Audience Likes & Not MONEY:

Most people believe that the more you spend the more you can achieve. Unlike that, Facebook plays fair and your product or service meets better chances not based on the money you spend, but the way you are able to attract your customers to the post. This would include quality of content based on the likings of your target audience. The next aspect would be considering the time at which your target audience is available making it visible for more views.

Equation: Content to Audience Liking = More Views + Likes (Money spent is not of the matter here)

Audience Engagement & Retention:

Have you ever wondered why your videos have not been watched more than 10 seconds? Well, you could either make it or break it within the first 3-7 seconds. If you want to increase your video’s average watch time, you might want to re-think your content strategy. To keep your customer engaged and watching till the end, you will have to optimize the first 3 seconds of your video. This would include tuning into the customer’s interest and conveying your major ideas within those first three seconds followed by repeating the same elaborately in the later part of the video. Makes sense?

Equation: Optimized Content in First 7 Seconds = Increased Watch Time

Recognition:

Have you ever felt connected to a particular video or quote that you have read on a social platform? Yes, it has happened at least once in your lifetime. Well, when this happens most individuals are moved to share the same post or even comment on the same when they see a little of them in the same. Similarly, videos or posts that impart a personal touch to a particular group of people, it moves that particular section of your audience to react or respond to the same. For example, An video on best marketing skills could move a group of marketing individuals in your audience to re-share the content or even start a discussion in your comments section. The strategy used here is to increase your audience engagement.

Equation: Connecting with your audience = Increased Post Engagement

Timing:

At most times your posts seem to perform well when you have your audience and you’re posting schedules figured out, but, there are times when your current posting strategy might fail temporarily. Yes, when there’s a global event crisis, talk of the town news, or a particular holiday season on; don’t expect your post to function to the optimal. The best way to get around this in that particular hour would be to place an offer in relation to the season in concern or to boost a post about a product price drop or event conducted.

Equation: Altered Audience Attention = Decreased Engagement

Native Vs Non- Native Content:

 As per theory, it states that native content works best for platforms when compared to non-native. This could be debatable though when certain firms service companies globally. But, most case scenarios, prove that native content causes increased customer engagement, which is clearly what we are looking for.

These are just a few aspects that we got to consider in our social media routine and management of personal and client-based platforms. If there is more that you’d like to share with us, please feel free to comment below. If you are looking for assistance in maintaining your social media platforms please give us a call.

 

Marketing ROI & Ways to Increase Them

There are often talks on marketing strategies and the Return on Investment involved on the various platforms. But, there’s always a confusion in the later. One simple example was about a person from Cincinnati. Yes, a very famous story that I am about to repeat. So there was a guy in Cincinnati who used to carry around a card with details of the platforms he used for his business and the ROI that was achieved. So, whenever a marketing personal approached him with a new strategy about a growing platform, he would quickly reference his dog eared card and cross check the ROI (ever changing) on the same. This is just an example of the mistakes most business pros do when checking out other options. It is very clear that ROI on platforms change from time to time and cannot be determined with a card that has been written ages ago.

Taking a few factors into consideration Urbansoft has put together a few aspects to consider while analysing your ROI.

Identify the Purchase Path:

When a product is about to go live, a very obvious strategy that all apply is to go with a bang into the industry with content that spreads word on the product. Though this is the right way to go about it, there are a certain things that you might want to look up on before you dive in head on. This will involve a lot of detective work in identifying the basic path of a customer that leads to a purchase. Firstly, the customer views your product as an advert on television or on a platform and decides to look it up a bit, then searching through search engines and reviewing people’s comments he decides to purchase a product. So it all comes down to a driving ad that will help give your customers the needed push. Catering to that again would involve sharing a lot of comments and teasers on the product months before you even go live. You might also want to screen out the best performing ones and focus on that pattern of advertising when you plan on striking the market full swing.

Identifying the Target:

Every group of individuals have a different way of viewing things. A simple example is a mommy group and a teenager group. Understanding your target and focusing your ad in that direction also, including keen identification of the platforms they use would help you get the message across a lot easier and quicker.

Another aspect to consider is identifying the group that matters. A product that is in use by all might not be attractive to all groups. For example: Group A might provide a ROI of $8 while group B $1. By identifying your primary audience and focusing on selling your product to them, will help you achieve ROI as quickly as possible when the product hits the market.

Reach & Frequency:

This involves calculating the frequency at which the ad runs on every platform, the reach that it receives and customer reactions. The interest of your target audience is bound to shoot up when they view your ad for the first time, and slowly diminishes when seen periodically. Keeping this in mind you might want to space out your ad to keep your customers intrigued.

Working Out the Price:

ROI is calculated as the money spent on the advert to the income received. If you manage to cut down on the cost you spend on the ad, you will be able to see a higher ROI. There are several ways to work around this. Try working out deals with the channels you decide to use, a TV program or a particular Television channel. I have always found that working out a deal at the beginning of the year makes a difference. There are always ways to get things done.

Identifying the Right Channel:

Based on an article in the New York Times, a consumer is subjected to more than 10,000 paid ads on a daily basis. So it’s left up to the consumer to choose what is necessary to him. The key here is understanding your customer’s needs and catering to them to increase sales, identifying lost costs platforms to increase ROI and right purchase channels to help your customer complete the sale.

I hope you enjoyed your read. If you are looking for any assistance on digital marketing and branding, please don’t hesitate to give Urbansoft a call. Please visit us at urbanoft.co.

 

How to Boost Your Online Presence?

Did you know that most firms aren’t able to survive in today’s competition? Right from the big firms to the small, the absence of an SEO or SEM strategy in any firm is making markets take a big dip due to negligence in online presence.  A survey reports that more than 90% of users search using Google as a search engine, which indicates the importance of search engine optimization. However achieving an optimized website isn’t that easy, as SEO isn’t a one-time task, rather, around-the-clock process that is required to be performed over a period of months using careful monitoring and well-planned strategies that help increase online presence. The infographic below was designed with the intent to shed light on ways to improve your online ranking and presence.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

How to Build Your Business with Facebook Ads?

Did you know that Facebook is now viewed as the most populated platform? China is no longer the country with the largest population. Based on the world 2018 market statistics, it’s estimated that more than 2.20 billion people are active on Facebook on a monthly basis, with an increase of 13% each month. Doesn’t that identify it as the world largest market where all kinds of businesses can explore and reach their target audience?  Urbansoft has a few tips to help you avoid flying blind with no distinct idea of where to start before you spend any money on Facebook ads.

 

  • Build Your Brand:

Your brand identifies your product, your core business, and your business’s name. Your brand can be identified by sharing content in the form of blogs, reports, eBooks, newsletters, product demonstrations, news, images, videos and product reviews. These enable you to broaden your fishing nets and create an awareness that makes your brand stand out.

  • Determine New Visitors:

Identify and follow up with new visitors that are most likely to be interested in your brand. Facebook has tons of people than other platforms, from which you could easily distinguish your target customers and showcase your valuable products. Ensure to track your facebook profile visitors, to keep score on who is a visit as a viewer or as a potential buyer.

  • Retarget Website Visitors.

 Install a Facebook pixel on your website. Using that, track and target people who have recently visited your site. Retargeting is an effective strategy if you put into practice an effectively optimized strategy. In addition, build a custom audience to get the best out of your videos, or content shared on your Facebook page. Utilize this advantage to showcase your campaigns, and promote your products or services well.

  • Provide Freebies:

Your content marketing could be in the form of coupons, videos, blogs, checklist etc. You could create content that reflects as fun for your visitors. This helps to warm up cold customers and keep your business distinguished from your competitors. Try to create content that educates and influences your audience on their very first visit.

  • Convert your Visitors:

 Many companies have a huge number of likes and followers, but find it difficult to convert them into sales. However, this process can be made simple. If you adopt the right conversion technique, customers would be drawn to you like a moth to a lamp. To aid in better involvement from customers, retargeting is an excellent tool. It could convert existing visitors into buyers, and help you find new ones too.

  • Determine Your ROI:

 Investing resources in marketing is of prime importance, and increasing your ROI to meet those needs is equally important to keep your business well nurtured. The best way to set an appropriate budget without going overboard would be to measure the benefits accruing to your business from time to time.  Cost per thousand, frequency, positive feedback, click-through rate, are some metrics you can use to measure your investment’s effectiveness.

To bring success to your brand, finding new customers and increases sales for your products and services by marketing on platforms such as Facebook becomes crucial. We suggest you get an experienced marketing team that understands these marketing tools and possesses the know-how to help your business grow.

We at Urbansoft specialize in digital marketing, web development, mobile application development, product development, IT resource deployment and lot more. We work with a team of experts who lead the industry at the forefront with proven results in the areas of Internet business solutions and technologies. If you are looking for any kind of assistance, Contact us now!

 

5 Tips that Improve Sales Conversions

One of the principal hurdles many marketers face today is being able to anticipate how customers will act when encountered by information about their product and services. Hence, making it complex to utilize a specific sales strategy effectively. Anyhow, being logical and proficient in marketing can help you think beyond the market box and understand ways to control every sort of consumer at any point in time either physically or online. Whether your sales are declining and you want to get it back on track, or you wish to move your sales performance to the apex; the facts below point out ideas to help you achieve your target.

 

  • Understand Customers Individually:

There are 3 types of buyers to reflect on, they are, the tightwads, the spenders, and the spendthrifts. All of these 3 have different views on the shopping experience completely. Identifying their specific characteristic will help you create a solution to keeping them engaged.

  • Identifying Core Values of Businesses:

You are more likely to change a customer’s decision to buy a product if they share a value with you. By exploring your potential customer’s website site, you can get an idea on their current expectation. Use that as a means to attract them.

  • Use Selling Strategies:

Certain persuasive words facilitate customers to make a purchase even when the need isn’t there. This includes terms such as, free, new, and instantly. A referral program that can encourage your existing customers to suggest your business to their friends is an excellent idea. With a promise of discounts, your customers will happily refer others. Another strategy could involve pricing competitively.

  • Make a Difference:

The fastest way to get customers and to draw in fresh attention to your brand, is to stand for something new that your competitor doesn’t have. A survey by Corporate Executive Board, USA indicates that 64% of customers have a strong relationship with a company as a result of shared value.

  • Content Strategy:

Without content, it’s impossible to educate and spread your brand stories to your potential customers. Create attractive content that builds brand trust and deliver them at the right time when your visitors are online. Do not forget to use the right keywords optimize your content on all platforms.

What more can you do?

• Make a collective effort
• Improve your CRM
• Chose the right selling platforms
• Show that quality matters
• Utilize reciprocity
• Use content or words that please customers
• Showcase your social proof
• Go Viral

Urbansoft works with clients in generating and building brand recognition via online services including Web Marketing, Social Media Marketing, Content Marketing, SEO and Mobile App development as well. Contact us for assistance TODAY!

 

How to Design a Landing Page that Turns Visitors into Customers?

When it comes to promotions and managing them, a landing page plays an important role. This is a well-known fact, as a landing page is a feature that supports every e-commerce firm who is looking to increase its online sale conversion rate. To make this possible, optimizing your e-commerce product page or web homepage plays an important role, and it falls in the category of foremost importance if you are looking to make a sale. This involves designing a landing page that is appealing at the very first sight. However, there are a few procedures involved. When you create or design the same, the landing page shouldn’t be designed only to generate traffic, but to convert visitors into potential customers. Meaning, your pages need to be crisper, more convincing, and with a clear call to action (CTA) in place.

• Meta Titles and URLs:
As much as it’s possible, make your Meta titles and URL content standard, to influence people to read further by using keywords that can fall at the top of the search engines. Using an SEO optimizer, describe your titles in a way it’ll captivate your audience’s interest.

• Contact Buttons:

Contact buttons play the role of call-to-action. This is important which gets the visitor to the next page or to buy a product. So, make sure that they are placed up front and centre and are denoted in bright flashy colours to draw the attention of the customer. This also includes your email address, phone no, buy now button, and direction to take action to others platforms of your business.

• Benefits:

Don’t forget to frontline your brand’s benefits. This is one of the keys in attracting your customers. Especially in ads, create text content or a description of the same that details your headline. This will make your ad more wholesome and helpful for the client to learn more about your product or service.

• Strategize your Ads:

Place offers and limits on the ads to make your customers jump at the opportunity. Bring on discounts and limit the period of time to the offer provided to see immediate purchases and instant results to an ad. Phrases such as, offers ends soon, limited stock and such creates the urgency to make a purchase.

• Hero Shot:

An image that helps your visitors view what it would be like to reap the benefits of your offer is termed hero short. That calls for an effective hero shot that suit customers’ interest and must be related to the product or services you offer.

• Bullet Points:
The quickest way to deliver lots of information without it looking like a chore is to help customers identify the key points of your delivery. Using bullet points, highlight and describe each and every main point in the content framework; also working at making it simple to overview your whole story.

• Build Brand Trust:

Display the key achievements your company has obtained on your website and other platforms. Reviews and recommendations are necessary to attract new visitors. In addition, ensure that your landing page looks different from your overall website, but maintain the same colours and font style for both.

At Urbansoft, our experts examine, identify pros and cons of generated client ideas, consolidate them, and put them into designs that identify them on the Web for global recognition. A website is the best platform to blog, have social interaction, project your products, services, exhibit your catalog, promote your brand and do the unthinkable; tag this with a landing page and a promotion and you have created a recipe for success.

 

6 Strategies to Keep your Potential Customers Engaged on Facebook

Decades ago many marketers remained baffled on how to generate leads and engage potential customers to their business. But with the constant improvement and support from social media marketing, and by utilizing suitable online tools and resources, many B2B firms don’t fall back on meeting customer’s needs anymore. The trick is to focus on those strategies that will give you the upper hand on various social channels. Here are 6 strategies that could help you.

  1. Analyse your Facebook Page:

 There are two primary intents that a marketer must keep in mind when considering post reach, and page likes. These two facts play a vital function in perceiving the demands of your target audience and in determining the things needed to appeal them.  Besides that, analysing your marketing goal on Facebook provides you hints on the areas of focus on.

  1. Engaging Blogs:

Nowadays, it’s not the number of blogs, images, or videos you post on Facebook, what counts is how efficient they are and the number of impressions or engagements they receive. A sense of virtue, passion or emotion behind every post you make will help facilitate reader’s engagement. The question is, “How to identify if a post is engaging enough?” The number of shares, the number of likes and comment from your readers you find in the insights will definitely tell. This will help you to identify leads that need a follow-up.

  1. Define Brand Attributes:

Brand attributes are a description that highlights the physical and disposition aspects of the brand. After you have defined and identified the selling points that your product or service features, combine the same while spreading your brand stories and messages on your Facebook page. Your brand must prove to be reliable, appropriate, unique, and credible to your audience

  1. Share Amusing Events:

 Sharing activities that are fun is another strategy to engage customers. The interesting event makes your audience view more messages on your page. You must exercise caution at the same time so that you don’t miss out your main objective. You could showcase achievements of your company which is also another source of attracting your target audience. Encourage viewers to share each of your posts if they like them as well.

  1. Follow-Up on Events:

Based on our expert experience in the area of digital marketing, we noticed that after an ad or event is executed, many customers are opened and curious to learning more about your brand. You could use this opportunity to extend a conversation with them. Write a brief story about your brand and share the same to their email, or try finding them on other platforms where they could be reached.

  1. Post Images:

Well, designed images play a vital role in passing out your information quickly. When your audience visits your page, images are the first thing they notice. When your images are engaging and most importantly meaningful to your target customers, it goes a long way in helping your customers draw closer to the brand.

How effective are your ideas in getting you, customers? Perhaps your company’s social strategy needs to be tailored to meet the customer’s goal. At Urbansoft, we’re minds and makers with business sense and creative chops set out to connect people with what matters most, the experience. Contact us now!

 

Strategic Content Marketing that Increases Customer Traffic

Relying on traditional marketing alone to drive customers to your product doesn’t prove effective nowadays. There exists a well-proven tactic that promotes a product to its target audience and converts the same into sales, yes, CONTENT MARKETING.  A content marketing strategy can be determined on the basis of your business goals, and the personas of the audience you intend on looking up. On the basis of our expert practices in content marketing, we have identified five leading strategies that will enable you to build your audience.

  1. Determine Objectives for Content Marketing:

You ought to identify and understand the objective of your content marketing needs, only then can you figure out the right marketing direction to are looking to operate on. Having clear objectives makes it easier to choose the right social media platforms, and help you in developing the right stories that reach the hearts and minds of your target audience.

  1. Define your Market Niche:

Niche marketing builds a way for you to highlight your product or service, and helps your business stand out in the market. This will enable you to meet the explicit needs of all your customers. Moreover, it will help you acquire customers in tons, and leverage your expertise that makes you stand aloof from your competitors by proper content delivery. To accomplish that, you must capture the familiarity of the niche you’re dealing with.

  1. Improve your Brand Insight:

Content marketing can help you to generate, maintain, and establish a positive brand perception in the mind of your clients. Frequent customer experiences shared over time through various sources keeps your brand at the top in the market. It could be of much help if your brand possesses and maintains its own style and personality.  Ensure that the content you deliver about your brand contains a specific tone that is relevant, catchy, in style, and related to your product or service at hand. Also, all content is to be delivered to the right channels that are visited by your target audience. This favours higher conversion rates.

  1. Schedule Your Content Posting:

Try to get an understanding of your audience’s schedule on social media platforms. Track them and schedule your content postings accordingly using social media management tools to automatically share your content on the time scheduled. For example, social media management accounts like buffer will be a great help.  Ensure you set the right time when your audience will be online to enable them to view your post.

  1. Frequent Evaluation:

Customer preferences change from time to time. Evaluate your strategy frequently to ensure that your content marketing strategy is trending in the market. Do not focus on the scheme you used at the beginning when your formed your business objective, rather, analyse your business endeavours with Google analytics for further enhancement.

At Urbansoft we strive to redefine the experience of digital marketing for you. We work at a mission to provide small to large sized businesses with digital and traditional marketing strategies that help them increase brand visibility, generate quality traffic, digital presence, and leads; in turn bringing significant ROI and improved revenue. Contact Us for professional guidance.

Reference: Hubspot &  Zerys

 

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