How to Go about a Website Redesign? – A Quick Checklist

Are you facing trouble with traffic to your website? Aren’t you getting the necessary attention? Or are you having a hard time keeping visitors on your page? These are just a few of those problems that most websites face.

If you aren’t reaching enough traffic, your site may be out of date. To keep your website constantly up-to-the-minute, time to time redesign is the only solution. Note that website redesign supports and improves a business’ overall marketing efforts. To begin with a redesign, you’ll have to start the project ahead of the design process.  Sound planning, study, and insight on the pros and cons could lead to an immensely successful website; and make all design stages easy. For support, the following checklists can guide you down the road of a successful website.

  • Understand Your Users’ Journey:

 The first thing you could do is to collect a data-based understanding how your visitor engage with your current site could be essential to attain a successful website redesign. Sadly, when discussing the project scope, most firms focus on the site design and functionality, overlooking or allocating less time in understanding target users, which isn’t wise.  Understanding the user’s journey provides an edge to what they need and want from your business.

 

  • Evaluate your Current Website:

Don’t start your redesign until your current site is audited and understood. The rationale behind this is to perceive your site weak points as wells as its strength to help you know the area of focus. Studying and analyzing your site insight will help in this regard. Highlight all your findings for easy modification.  It’s a waste of resources focusing attention where efforts aren’t needed.     

                        

  • Do a Competitive Analysis:

If you’re out of sufficient ideas, analyze different competitors’ performance to find out the mechanisms that attract customers to their sites in view of their marketing position and customer experience. The gathered information offers a better sense of what to do in relation to content, image design, pricing, and colour on your site. You don’t need to copycat the same for your site. Get adequate notions in addition to your existing strategy to make yours better.

 

  • Reboot your Brand:

From time to time, attempt to change or upgrade your brand to keep it current, and relevant to the market and for a fresh look. You must also differentiate your brand from your competitors. If you don’t have a unique proposition in mind, take a break and think about how you can develop a unique value proposition that stands out of the crowd. Customers are engrossed to what is unique and valuable- that’s customers’ perception.

 

  • Create a Realistic Timeline:

Although predicting time to build and launch a new site is quite challenging, but as for a redesign, the time is quite more realistic. Determine how long this should take before discussing deadlines with your team. Don’t be surprised; you may get different timelines from a different agency, and that is normal. To sort out your dilemma, glance through their portfolio to find out the reasons behind their suggested timeline. For a quality website, the time falls between 2 to 5 months depending on the size and how flexible you, the designers or developers are in handling the same. Start the most pressing tasks earlier to avoid tight deadlines.

 

  • Content is a Priority:

As there are a lot of considerations to be made in the process, get expert assistance. For example, a digital marketing agency working for you makes the redesign journey smooth and successful. They can help you with the right content that engages traffic to your site. However, if you have all it entails to do same, ensure the content is concise and valuable to your visitors. You could also set up a user test requesting your audience to perform a task on your developed site prior to launching. 

                                                      

  • Measure your Performance:

To maintain a successful website redesign, continue to measure, and evaluate even after the launch.  This is the key to understanding how your new site is performing. Using analytic tools, find out if all the benchmark goals set out earlier are achieved or not. If not, then do the needful to improve.

Urbansoft, a well-known website design and development firm in Bahrain, and has been identified for its credibility, integrity, trustworthiness and customer satisfaction around the globe. Designing over 500+ sites over the years has given us the required boost that we needed as a start-up firm. Contact us for further details or assistance in the same.

Redesign of your Website & Why?

With multiple changes in the market’s demand, it’s vital for every website to stay up to date on the latest trends. When considering the present site you use, think about the roles that the current design plays while guiding and sharing of information to each of your visitors.

Do they engage or bore them? Well, designing an all-in-one solution that meets your visitors’ specific expectations at all times is the key to a successful business page and web design.

 When Does Your Site Need Redesign?

If your website fails to meet your marketing needs. Or you want to add to the site’s ambiance, new functions, user experience, or add to the design look; it’s the perfect moment to act to redesign the same.

The process of designing a site varies from one designer to the other, this depends on the nature of the redesign project you’re working on. To redesign your site successfully and on time, here are a few factors to take into consideration.

  • Research & Set Expectations:

Although the designing agency needs research to revamp your website, you need to conduct research too so as to deliver your expectations in a well and understandable manner to the designer. Having a few lists from your side to guide the designer is a good idea. This will present the direction you’re heading to, and exposure on how your site will look like after redesigning.

  • Consider the Necessities:

Using the review report sheet, decide what stays and what needsto be replaced. For example, all the inventory content or images on your site may not require changes.  Double check the outdated content or images that need up-to-the-minute market demand and do the needful.

  • Plan your Budget:

To get the best website redesign within your budget, first, estimate the costs of designing the project in alignment with your budget.  With the help of an experienced web designer, create a budget to estimate the costs of redesign prior to embarking on the same. This helps you to minimize the redesigning cost as well as helps to maximize the advantages of the same.

  • Update Content:

To ensure that your website gets a look that your visitors desire, update all the outdated content describing your product and services to what customers are currently looking for.  It isn’t necessary to go overboard in the design work, but it’s important to develop engaging and relevant content to attain sufficient organic leads and conversions in the process.

  • Optimize for SEO:

A high-quality SEO strategy makes content sound and attractive to read. Begin by optimizing content during the creation to ensure the same is audience-centric. Optimizing your site for SEO will help you position it at the most critical SERPs, making it easily visible to everyone in your market niche.  For help, consult an experienced SEO professional.

  • Add New Blogs:

New blogs give your site a professional look. Remember, readers expect to see a new write-up on each visit to your site. Above-mentioned advances people to regularly visit your site as they are sure to get something new. In addition, add colorful images portraying your blogs.

At Urbansoft, we create search engine friendly site designs that do not drown you in the sea of your competitors. Using unique SEO skills we make sure your sites rank and surface the top of search engine. Being custom designed that are also responsive, we additionally incorporate sophisticated designing proficiency in discussion with our team of SEO experts. Support through design and development, we provide planned strategies that improve your SEO and branding, helping you set your website on the path to success. Contact us for further details.

 

Step-By-Step Guidelines to Achieve Success in Digital Marketing

More than 10 years ago, marketing had evolved due to the explosive progression in digital marketing technology. Lately, there’s expansion in relevancy of online media channels that pop multiple online opportunities for the digital marketing market. It’s no phenomena that there’s more demand for digital marketing experts like never before.  Notice that over 170 million people worldwide use social media frequently making it a place to boost your social ROI. To make digital marketing easier to explore, here are step-by-step guides that help you how to best put that to use.

But before that, let’s learn more about digital marketing.

For your accurate understanding, digital marketing is the use of digital media to influence users to engage and buy your products and services. Digital marketing comprises of Search Engine Optimization, Content Marketing, Search Engine Marketing, Email Marketing, Social Media Management, Social Media Marketing, Affiliate Marketing, and Pay-Per-Click Advertising.

So, let’s begin!

   1.Know your Requirement:

To start off with digital marketing, carefully determine your wants and needs. Start off with a plan that defines and states clearly what your marketing objectives and goals are.  Some questions should include what is the nature of your business?  On which platforms are your target customers? And so on. Bear in mind that your objectives must harmonize with your overall mission, or you could get lost in the process. If you’re working with a digital marketing team, see that they follow your specifically designed management structure to achieve proper branding.

   2.Know your Digital Metrics:

If you have well-planned business objectives, effectual digital strategies and good experience in the digital marketing application will help you progress in making sales. Your 3 major digital metrics should be profit, traffic, and conversions, in order of precedence, while the rest follow. Knowing and measuring your digital metrics will help you stay focused.

 3.Set & Measure Your KPIs:

Assessing your analytics is absolutely crucial to optimize your metrics and watch your profits surge. The key indicators to determine your endeavors are, the number of visitors to your site, ad (click-through rate), number of new leads, website bounce rate, email subscriber list size, and email open rate. These will help you to distinguish your digital marketing strategies’ past success and failure to identify the areas of focus.

How to Analyse KPIs: 

  • Decide the time period to analyze.
  • Set your Google Analytics calendar to match the time frame.
  • Identify the best tools to measure your efforts accurately.
  • Analyze your competitors’ marketing strategies and compare them with yours. 

   4. Learn From Your Mistakes:

In the course of maintaining your customers’ concentration, staying ahead competitions, and learning the appropriate technologies to assist your efforts, you may strike many mistakes and opportunities. Remember, mistakes are incredible means to learn. Nevertheless, be extra careful to avoid big mistakes as the same are often expensive.

To avoid errors in marketing, adhere to the following advice:

  • Never post content without a purpose
  • Stop spending too much on one strategy
  • Choose powerful influencers
  • Seek an expert assistant when stuck in the middle of nowhere.

For nearly a decade, Urbansoft has been supporting many clients with brand experiences that have made them go global. We work with a team of 50+ designers, marketing gurus, coders, and project managers who work with the right technology proven algorithmic methods, and the best creative strategies to get you fast results. Contact us now!

 

How to Utilize Microsoft SharePoint to the Fullest?

SharePoint has essential features suitable for all sorts of businesses. There are a lot of tasks you wish to perform easily and quickly as possible to avert delays in delivering your clients’ projects.  Its unique tools can be modified to meet all the business and cultural needs of your organization. SharePoint Services leverages a desktop friendly approach to help you execute your complicated tasks successfully.  If you’re contemplating on employing Microsoft SharePoint, don’t go into it straight away. But before that, let’s learn its entailments to enable you to utilize its features to the fullest. Here are facts to ponder on.

 

  • SharePoint Simplifies Traffic Distribution:

Using an exchange server to manage your email traffic is tedious and slow-paced. Microsoft SharePoint can simplify your email traffic distribution. All you need is to create a single SharePoint site group for receiving exchange traffic and allow the system to do the rest of the work.

 

  • SharePoint Integrate Bot Connector:

Microsoft presents about 24 bots with diversity functions that enable users to leverage productivity. For example, there is T-Bot that can answer your team’s frequently doubts. If you integrate a chatbot on your SharePoint bot connector, your team can connect to all your social platforms like Facebook, Twitter, Web chat, Skype, and slack easily.

  • SharePoint Collaboration Solutions are Scalable:

Microsoft SharePoint renders a collaborative solution toolkit that allows you to utilize the full depth and breadth of Office 365, inclusive of other tools such as Excel, OneNote, Word, Planner, PowerPoint, Delve, SharePoint etc.  Using appropriate tools, create sites for your team to perform other collaborative functions of your business.

  • Its Sites are Highly Customizable:

SharePoint platforms are opened and invite customization. With SharePoint, you can customize your sites using the browser’s supported tools and applications, engage in remote provisioning called site provisioning pattern, use SharePoint add-ins and third-party apps found in the SharePoint store, also, use custom app development using development tools.

  • Enables a Vital Storage System:

SharePoint server products can manage your metadata centrally and organize them in a manner that best suits your business. You can also create search arguments to enable you to organize your organization data dynamically and to generate document storage for retrieval and transportation of information from one server to another.

  • Mobile Audio & Video Calling:

Audio and video conferencing enable cross-department collaboration. There are features for both Android and iOS in Microsoft SharePoint which allow your team to interact in real time with each other as well as your clients across the globe. This can empower you in scaling and supporting many project sizes of your firm.

  • SharePoint Security Model:

Security is the primary area that maintains the integrity of an existing system. That being said, your organization information ought to be secured all times. SharePoint is implemented using a highly secure environment with progressive audit, data protection, governance, and compliance features when you use any of Office 365’s platform services.

Utilizing Microsoft technology, Urbansoft has delivered collaborative working solutions which enable employees to work together, share ideas and support a unified environment. Products such as SharePoint, Office 365 and Skype for Business can be customized to suit your business requirements, whether you are looking for a platform to store content and share ideas, or to improve communication between colleagues. Contact us for further information today!

 

 

 

How to get your Brand Recognized on a Large Scale?

Have you heard of something called a proprietary eponym? Yes, this is the effect of brand awareness. To break it down, let’s consider a few situations. Let’s say you go to a fast food joint and you are looking for something to drink; what do you ask for? A Cola? Or a Coke? Or a Pepsi. Here’s were the words ‘proprietary eponym’ come to play. See, the generic term for a cool drink would be ‘cola’, but we decide to use the brand name like Coke or Pepsi instead. This is called branding saturation, where nobody thinks of using the generic term instead they have saturated the minds of their users or customers, prompting the use of a specific brand name. Another example is Kleenex, people don’t look for or ask “Do you have a tissue?” anymore. It’s all Kleenex now. I hope you are getting me. Anyways, we all know that reaching that pinnacle of brand saturation in the minds of our customers could only be a dream to some. But, nobody says that we shouldn’t try. To help you get a head start on that, here are a few suggestions you could try.

 

References:

Have you thought of saving those branding dollars by just going in for a word of mouth? Yes, word of mouth is the best way to go about branding, and this could be achieved by providing your existing clients with additional perks. Dropbox did a great job at this. All they needed was to give away 500 MB extra storage to their users for every referral they proposed. This was a perk till the user reached 16 GB. Now, what ad could perform better than that?

Infographics:

These are the best ways to share the answer or information about the most important concerns of your users, or followers. Most clients need information on something and that’s why they are in business with you. If you could create an exciting infographic that highlights their concerns, people would come flocking to you. Now the next question is “Do you know what your customers want?” 😉

Freemium Products:

I am sure you would have used a freemium product at least once in your life. It’s simply a company or brand allows you to use their product or platform for free for a period of time, and then when you are addicted to it, they decide to charge you… 😛 Well, life’s like that  Anyways, the purpose of providing your customers with a freemium product is so that they either turn into regular paying customers or to the least flaunt your brand or product used for free. Eventually, either the user or the onlookers become the buyers.

Freebies:

The best way to get people’s attention is to give them something that’s FREE. Yes, a brand name on a pencil, pen or even on cups that you are providing for an event or program could go a long way. Why don’t you try it?

Contests on Social Media Platforms:

This makes your brand shine like a nickel in a ray of light. Yes, create contests that suit your platform or brand and ask viewers and followers to participate. For example, running a contest that supports posting of images or videos using a product you just released into the market, with the need to get maximum votes on the image contestants to share on your platform. This will get people spreading your link like wildfire, creating grounds for banding.
Well, this is not the long and short of it and I could go on and on. But we’ll leave you with this for now and request you to visit our website urbansoft.co for more details on the services we provide. Thank you for your time, and I hope you enjoyed your read.

 

8 Website Re-Design Terms That Will Blow Your Mind

Imagine that you are contemplating on re-designing your website, what re-design terms would come to your mind? Understanding your site necessities will help you to combine what will fit in and sorts of changes required to meet your goals of designing.  Redesigning a website is more than just giving it an upgrade or new look, but intent to pull in your target customers in your favor. Whether you’re a developer or a web-designer, or neither, you’ll need to know these terms. Having knowledge of these terms will help you understand what is going on in your website.

  1. Website Goals:

Whether you’re constructing a new website or re-designing an existing one, it’s worthwhile to identify specifically your purpose and the key factors for determining the success of your projected growth. Part of a designer’s job is to make things look good, but the more important part is to make the site compelling for the business owner and for visitors. Bearing the exact goals in mind will allow you to create or redesign the best site.

  1. Search Engine Optimization:

If your business isn’t on the first page of search engines, you haven’t started. SEO (Search Engine Optimization) allows you to optimize your website to create visibility, generate leads, credibility and increase sales for your business. When you optimize your website efficiently, Google makes you searchable on search results.

  1. Domain Name:

The word “domain” simply means an area which a person has control. Domain name in the world of website designing classifies one or more IP addresses or a particular web page. Example of a domain name is URL- http://www.urbansoft.co

  1. Google Analytic:

With Google Analytics, you can track and report the number of the people that visited your website. Aside from this, it helps you to know how effective your website is in generating leads for you and which lead requires a follow-up.

  1. Conversion Rate:

  It shows you the average parentage number of conversions per ad click. It can be determined by taking the total number of people that visited your website divided by the total leads obtained from the website. For example, if you have 100 conversions from 5000 clicks, so 5000/100 is 50% conversation rate.

  1. Backend:

 This is an area where you log in and make changes to your website content whenever you want to make changes. For example, additional features added to your brand. This mechanism helps you to keep them updated.

  1. Content Development:

 It applies to the process of creating a content to describe the products or services on your site for easy audience comprehension. The web-content tells the users more about the company brand.

  1. Customer Personas:

Personas are beneficial in reflecting the goals, desires, and weaknesses of your target audience towards your brand. Additionally, it helps to grasp the detail information of your target customers for a better experience. Having a deep understanding of customer’s wants and needs is the key.

At Urbansoft, we can help you redesign your website by providing you with multiple design prototypes that you can choose from, which include a variety of our award-winning designs put forth by our cutting-edge design team, providing you with user-friendly websites that are uniquely designed to convert visitors into customers, providing you with an up-to-date, conversion-oriented website that will help boost your online presence and your ROI. Contact us today!

 

7 Reasons for adding a Content Management System to your Website

Here are a few compelling reasons why you must get a Content Management System for your website.

  1. For Search Engine priority:

Like people, even search engines have become choosy, they love evaluating fresh content on existing websites. The purpose of having a content management system is to create and easily add new content or change existing content. Search engines are inanimate choosers more like your kids at dinner time, they evaluate the content on various variables and “fresh content” happens to be at the top of the page. A content management system makes you the boss of the pages on your website.

  1. Change over a period of Time:

Everybody changes over time, visually and emotionally, likewise as you grow your business grows. It’s important to let people know what exactly you are catering to in the industry. Let’s think for a moment, “Do I really need to go to the developer again to make changes on my site, when there’s an option of doing it myself whenever and wherever I need?”

  1. Flexibility of CMS:

Content Management Systems are specially designed in a way to make necessary changes at any time, for “n” number of times. It makes it seem so easy to add pages for blogs, testimonials, events you choose to advertise for, galleries to promote present businesses, and much more if you have the imagination and the skill to grow, why not even invent something new and add it to your site.

  1. Evolution:

CMS is never stagnant, if you have used it today, it might not be the same tomorrow. CMS is sophisticated it evolves over time. No technical Knowhow: You just need to know how to insert your content. This does not require you to have knowledge in custom coding such as HTML, CSS, or PHP. It’s just as simple as posting an article/status on Facebook.

  1.   Access Restrictions:

You as an owner get to choose the access that your employees get to use on CMS. If a particular person only does blogs then you can restrict his/ her access to the same. And if another does only newsletters, the same can be done for the other as well. CMS is absolutely resourceful.

  1. User-Friendly:

Bored of the pictures on your website, just post a few new ones then, noted a silly spelling mistake on your content? Make a quick fix using the characters as easily as you use them on the MS word. You need not hang on to the thought that something has to be changed, but you need the assistance of the developer to do it. To add to all these special features, CMS can be updated from anywhere, at home, in your office or on the way to work, or on your tablet.

  1. Work flexibly:

As already stated, it’s user-friendly; no need to break your head on it. It’s as easy as using MS word or exploring the internet. So make CMS your choice and supersede others in your business.

Contact Urbansoft for assistance on getting ahead in your business. Read more on our Services, Products and Offer Packages here.

Have a good day!

How to Increase your Web Presence?

We all live in a world that revolves around WORK, WORK, and WORK and there’s only so much time in a day where you can get things done. So here are a few challenges that you can put yourself to that could make a difference in your web presence, without taking a chunk of time out of your day.

Creating your Google Plus Page:

Google Plus is a wonderful way to increase a web presence. Most companies do create a page, but very few of them use it, and another half of them rarely create a page that works. Just as in Google Places, G+ also allows you to add links to your page. There is a huge scheme revolving around the use of G+ pages. Not all know that if you have a Google account you also have a G+ account. Using this, Google plans to tailor searches that match the interests of the individual. For example, Friend 1 is interested in a business, and friend 2 who happens to share the same circle as friend 1 get indirectly exposed to the same business as well. This increases your exposure a ton, without even trying too hard. G+ is one place where you can create community pages where you could share blogs of similar interest that get the word about you out and also help increase +1s.

Create a Google Places Account or Just Claim it:

Well, most things in life don’t come to you, you just have to either grab it for yourself or create the opportunity. Google Places is that one thing that is constantly changing. Claim a place and enter a company description. Here in your description, you get to add a link that directs to your page as well. Make sure you add the right keywords that lead users to your site. Next, add three images and claim your business listings, and don’t forget to link your page to your G+ page.

Schedule Posts in Social Media Platforms:

Collect information, this can be from your calendar on events that you’d be attending, content designed for your corporate, or news or blogs that you have recently read that will help promote your business. Now categorize them and prioritize them on a platform that helps post such information on your Social Media Platforms. You can try tools such as Hootsuite as well which will help reduce the complexity of having to post them online individually on every platform.

Follow Other Businesses:

Go on a hunt and find companies that are in the same industry who are sharing fresh ideas you think are good. Make sure you are not following a competitor. The idea is to share the same fan base they have. Also, don’t feel shy to congratulate companies on recent accomplishments as well. It wouldn’t hurt to let people know that you exist in the industry.

SEO:

Make sure you are in tune with tools that help optimize your site. You can’t do it all overnight, instead, try to focus on one page at a time. So pick your page for the day, make sure it’s running smoothly, then add a three-word or a large key-phrase on the page as many times as possible. Now add the same to the Titles and the Meta Tags as well. If you follow the same every day, you’d have a completely optimized website in no time.

Hope this makes a difference and gets you a step ahead in your web presence. Contact Urbansoft for assistance on getting ahead on the Web!

Read more on our Services, Products and Offer Packages here.

 

 

5 Tips to get yourself recognized as a Web Designer

Irrespective how young or skilled you’re in the field of website development, designing the same to satisfy the appeal your visitors should be your paramount. Being a young designer, you may be discouraged at the beginning.  But practicing, and taking cues from expertise’s experiences will make you a PRO.  Now, there are some basic skills you need to understand before embarking on your designing journey. Let’s consider them!

  1. Design with Established Goals in Mind: A journey without a clear purpose or destination in mind will lead you to complex directions without a good outcome in the end. Even leaving you downcast. Web designing is an interesting task if you are aspiring to be something in life.  You must have a clear goal in mind prior and during the designing process. Whether you are designing your own site or for clients, first learn the purpose, and all that is required to reach success.
  2. Understand your Target Audience: Who are you building or designing the site for, how do they want it to look, what are their statues and how can you design the site to keep them totally engaged on their first visit? You will be able to visualize a clear picture of what they want only if you understand all their personas.
  3. Keep your Design Simple & Accessible: Regardless of how equipped you are, your website doesn’t guarantee tons of traffic when it complicated for visitors to manoeuvre through. We are not saying that you should design with scanty requirements, but you should focus on keeping it simple with all the expectations included. Furthermore, optimize key elements to be easily accessible to the users.
  4. Use the Right Content Concept: It’s always reasonable to have a clear picture of the type of content that will suit all your designs prior to initiation of the design. Why? It will help you to design appropriately and help you be pre-planned for the content as well. Content is considered to be a major factor that delivers a brand image. Using the right content suitable for your design features and settings can give a visitor the whole look and feel that imparts both a positive and a negative impression of your brand. Apart from using Web content that describes your products and services well, blog posts are also essential elements you must consider.
  5. Be Unique: Although following through steps of experts play a vital role in becoming one, it is also important to find uniqueness of your very own. This is the aspect that will help you become better than whom you follow. You could visit a strong winning sites similar to yours to collect ideas. Better still, seek the assistance of a professional web designer who will better assist you in how you could inculcate different unique designing strategies.

Urbansoft is a well-known Website Design and Development firm in Bahrain. We’re identified for our credibility, integrity, trustworthiness and customer satisfaction around the globe. We analyse our client requirement, and design based on the type of business they possess irrespective of their budget. Contact us today!

How to Improve the Content Quality for Your Website

Content and SEO work hand to hand. You cannot post content without effectively optimising them for search engines and expect them to be read. When your content is uniquely and properly optimized, it gives a beautiful outlook not just for the search engines, but for your readers as well. Promoting the same through SEO brings more visitors to a website, enabling them to read the content and see what you offer. Today, we will consider some simple ways to help you improve your content for your site

  1. Research on Most Searched for Keywords: Don’t be too eager to post your content, take your time to find out the most searchable keywords relating to the services or products you want to be identified for. After fishing them out, use them appropriately to make your piece stand out.

Tips on collecting keywords;

  • Identify content titles that your customers will find appealing and useful
  • Ensure that the content titles match the terms your audience use to find your products or services
  • Use tools such as a Webmaster Tools account
  • Search for relevant terms with a very high Click through Rates (CTR)
  • Optimize them throughout your blog and the web content describing your product and services.
  1. Build your Blog Constantly: Don’t forget that blogs are the backbone of SEO. Blogs are some of the key elements that facilitate search engines to act in favour of your business. For this reason, building powerful content and keeping them updated for SEO will keep your brand image on the move.
  2. Website Updates: Updating your site with keywords shouldn’t be considered as a one-time task. It is a regular requirement that needs to be met. As keyword rankings change with visitor searches on search engines, it is required that you update your website with the change from time to time. Whether you operate a corporate website or online outlet, you must update the same with the latest technologies along with market demands contents to drag your audience’s attention.
  3. Make Content Navigation friendly: Start off by understanding the path of navigation that you’d like your visitor to use. In your content piece use corresponding links that carefully guide the reader through your website, just as you give them a walkthrough at your presentation. This can be done by building a navigation path using text links throughout your website.
  4. Evaluate your Progress: To track your success, search engines offer data in the form of analytics metrics. Evaluate your progress by tracking all your effort with a web analytics software. Although you can use other alternatives, using Google Analytics is free, and makes tracking very easy. The primary reason for measuring your progress is to identify the areas you’d want to improve on.

Urbansoft works to benefit as many business owners in SEO as possible. We have grown step by step into an established SEO provider by helping small and big business owners achieve their goals. With proven records that have helped companies rank on the first page of Google for both National and Local keywords; Urbansoft has proved to be the best on the best in SEO services. Contact us now!

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