5 Amazing SEO Techniques to Boost your SERPS

If you’re contemplating to boost your online presence, investing in the top search engine optimization for your website is the best practicable option. Why? If your web page is fully optimized to maximize efficiency, your business will be positioned above other competitors on the search engines. Moreover, everyone seeking your brand can easily locate it. Optimizing your sites for major search engines is a tremendous method to stand out in the game. To achieve the aforementioned statement, utilize the best SEO techniques wisely, most importantly in its application. In today’s article we’ll show you 5 remarkable easy-to-use SEO techniques that work if used suitably.

 

1.Focus on YouTube SEO:

 As you probably know, focusing on YouTube SEO can place your website first on Google with traffic from YouTube. Remember, keyword optimization is the main part of YouTube SEO that enables rankings. To encourage viewers to watch your videos, optimized them around popular keywords.

  • Start by exploring YouTube to generate a list of keywords ideas
  • Make your video SEO friendly particularly the title, and content that describe more of your videos
  • Use better video thumbnails
  • Make longer videos but not too long

 2.Increase your Site Speed:

Improve your site speed not just for desktops but for mobile devices users as well. Do you view this as unnecessary? Just a second slow in loading of a website could result in a fewer page views, decrease in customer satisfaction, and loss in conversions. Above and beyond site speed is the basis for Google ranking. To boost speed on mobile sites and improve site performance, emphasize on “speed” to your website developers.

3.Use Engagement to Boost Rankings:

 In the SEO world, the ability to attract a user’s attention is termed as ‘an engagement’. In other words, it measures the amount of time spent on your web page. Google can only levitate your rankings only if there is a strong SEO presence on your online activities. To use engagement to boost your rankings, do the following:

  • Use colorful images between your content
  • Break a single idea into multiple sentences to capture readers’ interest
  • Format your content to facilitate your reader to scroll down to the end of the page
  • Limit each section to 2-3 sentences, but use ample visible and informative sub-headers to portray the main points
  • Use bullet points to differentiate your points`
  • Write in the inverted pyramid style

4.Build Backlinks:

 As a strategy for SEO backup, high-quality backlinks are a major part of Google’s algorithm. As you dip into the link building strategy, you will notice that the same is still the mainstay to determining search rank; all leading to expanding your brand visibility and obtaining new relationships. Content is the key here. How? When readers see a good content on popular websites with a backlink pointing to the source, they will likely click on the link to learn more.

5.Analytics & Reporting:

 As SEO is the concern, reporting and analytics is a major factor in digital marketing that shouldn’t be overlooked. In the event of determining your marketing movement and improving your marketing strategies, tracking your progress is the answer. If you set an analytics platform to track all your micro and macro processes, your customer’s journey from your sales funnel is reviewed which helps you learn ways to adjust, and fix issues for better performance.

Urbansoftworks with highly experienced, creative technologists who work based on strategies and are ROI driven. Our services are comprehensive and we work to make best use of a client’s potential. We utilize all ethical custom strategies that are customer focused on the highest quality at affordable prices. Contact us now!

 

 

How to Market Your Business on LinkedIn Efficiently?

Marketing on LinkedIn can help you build strategies on a dimension that suits your business needs and objectives to generate leads, build brand awareness, establish a strategic partnership, and engage target customers. Even though LinkedIn offers several marketing opportunities for every sort of business to expand its reach; choosing the right ones that could be suitable for your company, could pose a range of challenges. Here are a few tips to market and advertise your business on LinkedIn easily and effectively, to help reach maximum potential customers.

  • Create a Killer LinkedIn Profile:

Typically, profiles are where first impressions are formed. To build a LinkedIn Profile that gets you noticed, at first sight, use a professional image, make your headline stand out, use bullets to highlight the points, add images or documents to your achievements, and keep your work record relevant. Don’t forget to use status updates to share relevant brand content, and ask the public for recommendations. This helps your viewers to check out your company’s page and help them understand more about you.                  

  • Define your Audience & your Goals:

An update that aligns with your marketing goals and target audience’s needs, receives high engagement in no time. To achieve this, start by outlining well-defined goals and objectives that are easily understood by your marketing team. This may need to be fine-tuned at the end of the exercise to suit your next marketing aim. With your goals and objectives in mind, define your target customers and channel your brand towards their needs.

  • Optimize for Search Engines:

Like every other social media platform, organic content when optimized for search engines presents an opportunity to consistently get your product and service in front of the right audience when online. A well-optimized company’s LinkedIn page enables them to gain visibility with people searching for a particular brand. Seek assistance from SEO experts if you need one.

  • Add Company Page Followers:

Prior to adding followers to your LinkedIn page, ensure that your company page is up and running fine. It must be supported by visitor’s wants and needs. When the audience’s visit and receive satisfaction from information on your post, you are most likely to retain them. Attract customers and other key partners to become followers. Encourage your employees to share your posts as well.

  • Use Paid LinkedIn Content Ads & Sponsored Updates:

Did you know that delivering engaging ad-content to the right audience is the backbone to any inbound marketing strategy?  Sponsored content allows you to promote your service or product directly via LinkedIn feeds of the professionals you want to reach on the platform.

If you are trying to make it to the top within a short span of time without investing much, SMM is the way to go. When people say “Social Media”, the mind quickly diverts to Twitter and Facebook, unlike what everyone thinks and says, these aren’t the only two platforms available, and there’s a lot more to social media than you know it.  The key to running a successful social media campaign is finding the right platform and ways to connect with your key customers. Contact us now!

5 SEO Tools to Audit & Measure Your Website Efficiency

The most proficient and easiest way to improve your website performance is by using SEO monitoring tools in your content marketing promotion. Why? It’s only by understating these tools you can use them effectively.  There are a lot of SEO auditing and monitoring tools to keep your website on track. If you analyze your entire website from time to time, you will no doubt notice your site’s scrawny areas. By getting suggestions needed to improve your search engine strategy, can help you earn a higher Google ranking.  Here’re a few SEO tools with their different uses.

  • Google Keyword Planner:

The purpose of using Google keyword planner is to help you build search network campaigns, increase keyword suggestions, and their volumes of search.  This kind of tool is free and user-friendly and can help you sort things out even if you have basic knowledge of it.  Start by searching the words or phrases that relate to your brand and then select the best.

  • Google Webmaster:

A webmaster is an aspect of Google official tool that helps you track your website performance. Using the same, analyze your website thoroughly to examine your indexing status, improve your On-Page SEO, optimize your site’s visibility easily, and fix other technical issues linked with your website.

  • HubSpot’s Website Grader:

Website Grader is designed to improve your site’s performance. It ensures that your business discovers search engine optimization opportunities available from time to time to meet the changes in the marketing trends relating to your site’s speed, security, mobile friendly, performance, SEO, and lots more needed to boost the growth of your business.

  • Check My Links:

If you’re editing a web page that has lots of links, it’s complex to ensure that all links are working fine and without errors. Check My Links SEO is designed to fish out, highlight all broken links, and optimize all the internal or external links found on your webpage to ensure they work perfectly.

  • Ahref:

Ahref is an advanced SEO resource Keyword which shows you the most searchable words people use to find your related products and services. In addition, it produces links and ranking profiles that drive traffic from your competitors.

Are you struggling to find and understand SEO strategies? Struggle no more! Urbansoft has proved to be the best of the best in SEO services. We have a very simple process to it. To start off we collect details such as local SEO marketing goals, calculate budgets, and analyze current strategies. On analyzing your ranking and branding position in the industry and on the web, we put forth a valuable proposal created in your best interest. On acceptance, we move on to on-page and off-page optimization.

Why Urbansoft’s SEO Services?

    We work with SEO experts

    We help save Time and Money by using effective strategies

    We help you own an SEO optimized User-friendly Website

    We provide a ranking based on keywords that will drive awareness and sales

    We provide 24/7 support

    We help you reach your target audience

    We use white hat SEO techniques

Contact us for further information today!

 

 

8 Website Re-Design Terms That Will Blow Your Mind

Imagine that you are contemplating on re-designing your website, what re-design terms would come to your mind? Understanding your site necessities will help you to combine what will fit in and sorts of changes required to meet your goals of designing.  Redesigning a website is more than just giving it an upgrade or new look, but intent to pull in your target customers in your favor. Whether you’re a developer or a web-designer, or neither, you’ll need to know these terms. Having knowledge of these terms will help you understand what is going on in your website.

  1. Website Goals:

Whether you’re constructing a new website or re-designing an existing one, it’s worthwhile to identify specifically your purpose and the key factors for determining the success of your projected growth. Part of a designer’s job is to make things look good, but the more important part is to make the site compelling for the business owner and for visitors. Bearing the exact goals in mind will allow you to create or redesign the best site.

  1. Search Engine Optimization:

If your business isn’t on the first page of search engines, you haven’t started. SEO (Search Engine Optimization) allows you to optimize your website to create visibility, generate leads, credibility and increase sales for your business. When you optimize your website efficiently, Google makes you searchable on search results.

  1. Domain Name:

The word “domain” simply means an area which a person has control. Domain name in the world of website designing classifies one or more IP addresses or a particular web page. Example of a domain name is URL- http://www.urbansoft.co

  1. Google Analytic:

With Google Analytics, you can track and report the number of the people that visited your website. Aside from this, it helps you to know how effective your website is in generating leads for you and which lead requires a follow-up.

  1. Conversion Rate:

  It shows you the average parentage number of conversions per ad click. It can be determined by taking the total number of people that visited your website divided by the total leads obtained from the website. For example, if you have 100 conversions from 5000 clicks, so 5000/100 is 50% conversation rate.

  1. Backend:

 This is an area where you log in and make changes to your website content whenever you want to make changes. For example, additional features added to your brand. This mechanism helps you to keep them updated.

  1. Content Development:

 It applies to the process of creating a content to describe the products or services on your site for easy audience comprehension. The web-content tells the users more about the company brand.

  1. Customer Personas:

Personas are beneficial in reflecting the goals, desires, and weaknesses of your target audience towards your brand. Additionally, it helps to grasp the detail information of your target customers for a better experience. Having a deep understanding of customer’s wants and needs is the key.

At Urbansoft, we can help you redesign your website by providing you with multiple design prototypes that you can choose from, which include a variety of our award-winning designs put forth by our cutting-edge design team, providing you with user-friendly websites that are uniquely designed to convert visitors into customers, providing you with an up-to-date, conversion-oriented website that will help boost your online presence and your ROI. Contact us today!

 

5 Tips to get yourself recognized as a Web Designer

Irrespective how young or skilled you’re in the field of website development, designing the same to satisfy the appeal your visitors should be your paramount. Being a young designer, you may be discouraged at the beginning.  But practicing, and taking cues from expertise’s experiences will make you a PRO.  Now, there are some basic skills you need to understand before embarking on your designing journey. Let’s consider them!

  1. Design with Established Goals in Mind: A journey without a clear purpose or destination in mind will lead you to complex directions without a good outcome in the end. Even leaving you downcast. Web designing is an interesting task if you are aspiring to be something in life.  You must have a clear goal in mind prior and during the designing process. Whether you are designing your own site or for clients, first learn the purpose, and all that is required to reach success.
  2. Understand your Target Audience: Who are you building or designing the site for, how do they want it to look, what are their statues and how can you design the site to keep them totally engaged on their first visit? You will be able to visualize a clear picture of what they want only if you understand all their personas.
  3. Keep your Design Simple & Accessible: Regardless of how equipped you are, your website doesn’t guarantee tons of traffic when it complicated for visitors to manoeuvre through. We are not saying that you should design with scanty requirements, but you should focus on keeping it simple with all the expectations included. Furthermore, optimize key elements to be easily accessible to the users.
  4. Use the Right Content Concept: It’s always reasonable to have a clear picture of the type of content that will suit all your designs prior to initiation of the design. Why? It will help you to design appropriately and help you be pre-planned for the content as well. Content is considered to be a major factor that delivers a brand image. Using the right content suitable for your design features and settings can give a visitor the whole look and feel that imparts both a positive and a negative impression of your brand. Apart from using Web content that describes your products and services well, blog posts are also essential elements you must consider.
  5. Be Unique: Although following through steps of experts play a vital role in becoming one, it is also important to find uniqueness of your very own. This is the aspect that will help you become better than whom you follow. You could visit a strong winning sites similar to yours to collect ideas. Better still, seek the assistance of a professional web designer who will better assist you in how you could inculcate different unique designing strategies.

Urbansoft is a well-known Website Design and Development firm in Bahrain. We’re identified for our credibility, integrity, trustworthiness and customer satisfaction around the globe. We analyse our client requirement, and design based on the type of business they possess irrespective of their budget. Contact us today!

How to Improve the Content Quality for Your Website

Content and SEO work hand to hand. You cannot post content without effectively optimising them for search engines and expect them to be read. When your content is uniquely and properly optimized, it gives a beautiful outlook not just for the search engines, but for your readers as well. Promoting the same through SEO brings more visitors to a website, enabling them to read the content and see what you offer. Today, we will consider some simple ways to help you improve your content for your site

  1. Research on Most Searched for Keywords: Don’t be too eager to post your content, take your time to find out the most searchable keywords relating to the services or products you want to be identified for. After fishing them out, use them appropriately to make your piece stand out.

Tips on collecting keywords;

  • Identify content titles that your customers will find appealing and useful
  • Ensure that the content titles match the terms your audience use to find your products or services
  • Use tools such as a Webmaster Tools account
  • Search for relevant terms with a very high Click through Rates (CTR)
  • Optimize them throughout your blog and the web content describing your product and services.
  1. Build your Blog Constantly: Don’t forget that blogs are the backbone of SEO. Blogs are some of the key elements that facilitate search engines to act in favour of your business. For this reason, building powerful content and keeping them updated for SEO will keep your brand image on the move.
  2. Website Updates: Updating your site with keywords shouldn’t be considered as a one-time task. It is a regular requirement that needs to be met. As keyword rankings change with visitor searches on search engines, it is required that you update your website with the change from time to time. Whether you operate a corporate website or online outlet, you must update the same with the latest technologies along with market demands contents to drag your audience’s attention.
  3. Make Content Navigation friendly: Start off by understanding the path of navigation that you’d like your visitor to use. In your content piece use corresponding links that carefully guide the reader through your website, just as you give them a walkthrough at your presentation. This can be done by building a navigation path using text links throughout your website.
  4. Evaluate your Progress: To track your success, search engines offer data in the form of analytics metrics. Evaluate your progress by tracking all your effort with a web analytics software. Although you can use other alternatives, using Google Analytics is free, and makes tracking very easy. The primary reason for measuring your progress is to identify the areas you’d want to improve on.

Urbansoft works to benefit as many business owners in SEO as possible. We have grown step by step into an established SEO provider by helping small and big business owners achieve their goals. With proven records that have helped companies rank on the first page of Google for both National and Local keywords; Urbansoft has proved to be the best on the best in SEO services. Contact us now!

Starting a WordPress Web Design Business!? – Tips to Consider

WordPress is a web design platform that helps promote loads of websites in generating traffic. Being so, there’s no doubt that the platform is regarded as the fastest web platform for building, supporting content management systems, and increasing traffic. It takes expert insight in the platform WordPress to decide how strong and quickly you can build a website that develops a business that rocks the market. Here are some tips to reflect on before starting a WordPress web design business

  1. Determine Overall Cost: Whether you’re a starter or experienced in the field of designing, it’s vital you calculate and estimate your design cost. That will depend on the size of the business you want to start or work on. This does not mean you should spend all days counting fingers. J You could start your estimation by considering the most critical aspect of the business development down to the end.
  2. Create a Website Platform: “Seeing in believing”. Only when your clients see evidence of an appealing website, can they be motivated to handout their project to you. For this reason, create, design, and regularly maintain a website that is good and solid enough to engage all your clients. People make decisions based on how a website stands out in the world market.
  3. Make a Backup: Your entire investment is vital, and needs to be backed up. Protect your data to defend your business. When your work is lost, backup software will help you recover them. Moreover, test your backup system to see if it’s actually backing your work because when your backup fails, it’s the same as not having any.
  4. Schedule Tasks: By scheduling tasks you promote the speed of work. Never assume that you can do the work at your convenience. If you do, you will either burden yourself or delay your work. Instead, plan, and set a timeframe for completion of each task. For example, set a chart that help you schedule time for checking and sending emails, taking client calls, conversing and keeping up-to-date with other experts, etc.
  5. Specify your Rates: Set a standard rate to operate on. The nature of the business or project determines the charges you can set on the same. However, it’s always better to price out projects based on the standard rates as this helps keep customers comfortable. You wouldn’t want to put a price or an offer up, and charge someone extensively when they decide to do business with you. This will affect client moral.
  6. Make Yourself Known: It will be a waste of investment when your target customers are left uninformed about your business. Spread your business stories to speed up traffic. Utilize different digital marketing platforms to promote your services.
  7. Seek Expert Assistance: Avoid the situation of been jack of all trades and master of none. Seek expert assistance. For two good heads are better that one. You will need effective tips from SEO specialists, content strategist and more to help you flourish in your developing web design business.

At Urbansoft, we analyze our client requirement and design based on the type of business they possess. Custom design that is responsive is the key to our design success. Contact us now!

Spreading Word on Marketing Website Development

Off the many companies we have seen and read about, we have noticed that many of them are making quite a few but simple mistakes when it comes to marketing their firm. Let’s start with a few web development companies that we have been following up on recently. There might be a few things that firms might want to look into when they do their marketing. A few of them are mentioned below.

Provide Reassurance:
Let’s start with the few words that every customer wants to hear when they look for a service provider. As any customer including yourself, we would want to hire a provider that has experience in what the customer is looking for. So the right answer to a customer who approaches you with a request for would be, “Yes, we have worked on those lines before, or sure, we can definitely do it for you” The customer is looking to you for signs of confidence, and if he doesn’t see signs of reassurance he’s going to back out.

Technical Skill Sets:
Though most of your customers are interested in getting their web page up and running. They aren’t always aware of what you are talking about when they see your page of skill sets. Though that may seem like a good way to highlight your company, it also might be a little confusing to him.

In regards to system integrators who is well aware of what you are actually capable of when they see your sheet of skill sets; they might tend to make a whole deal of comparison between what you have put forth and what your competitor has. So take a closer look at it before you send it out and make the necessary changes if required.

Recycle Your Portfolio:
Though they say that a picture speaks a thousand words, it might backfire in this case. When you share your portfolio, are you sure that your client is going to click through all your links and take a look at what you have designed? When you share a portfolio which has more than 10 links in it, you can bet that the viewer would not have opened more than 4 of them. In this case you’ve got to make sure you put your best foot forward and share your best to make the finest impression.

Completed Projects Speak:
This is the best way to convince a customer that you are the right man for the job. Instead of sharing screen shots on websites that you have completed, try creating a case history that explains how you created a successful website for a client.

Start with day 1 when he explained his requirement and how you proposed that you could make it happen. Talk on the ideas you shared and decisions made and why you made them. Share views on how the customer looks at the completed project and how happy he is that it’s bring him success.

This will definitely beat a page of skill sets that do not share any idea on how you carry out project management. They are looked at as a bunch of technical terms that have lesser meaning.

Home Page:
What does your home page say about you and your firm? Most ‘About Us’ pages deviate so much from the real picture and focus on other nonsensical aspects that do not relate to their firm. An ‘about us’ page should clearly explain what kind of firm you run and why? A clear idea on a person’s vision of the industry creates credibility for the company.

Instead we found these on a firm’s page which made us wonder what would happen if we hired them.

“When Albert (name changed) isn’t in the office, he is on the mountain either skiing or hiking the miles of forest trails in our region and around the world. He hopes one day to tackle Everest. It was on a skiing trip to our area that led Albert to make (our town) his permanent base camp. Albert and his wife have four kids – Lorry, Charlie, Pam and Godwin.”

Well here’s how it should really go,

“Albert is one of our web designers. He is an expert mountaineer and has traveled extensively. Albert started his career as a graphic designer for a marketing and advertising firm in New York City. With a degree in web technology and the eye of a talented artist, Albert creates truly unique designs that match our clients and the personality of their businesses. He has created unique brands for a number of travel-related companies and helped a few of our clients with international expansions. Our clients love his use of color and the custom graphics he adds to each of his designs.”

Putting all these together with a well-planned marketing strategy you can convince your customers to hire you rather than anyone else. So make the necessary changes and head back to work and stop wondering why your marketing technique is not working out.

Web development Trends of 2017

Web development is an art which can be accomplished only by utilizing specific tools. We are going to take a quick look at the specific tools that are used by web developers for the year 2017.

1) Flux:
This is definitely what all developers use as of the day. The frameworks are in constant reinvention which can be both positive and negative for the JavaScript framework. Since it’s pretty simple and works well with React, many of the developers stick to the same.

2) Microservices:
These type of dynamic languages are worthwhile to be used in speedy recapitulation on the web. The framework is even more effective when a large project is split off into parts and worked on as smaller applications. The framework can be used using monolithic applications with API-driven modular components. The NGINX blog (This article) can give you a clear idea on the variance between monolithic architecture and microservice architecture pattern. The image below will give you an idea on a new taxi-hailing application intended to compete with Uber and Hailo.

3) React:
This framework has won the hearts and minds of the clients and developers. Though it has been around for a while it’s best suited by all developers of 2017. Frameworks such as Ember, Angular, and Meteor club well with React in terms of virtual DOM-diffing and unidirectional data flows which have made it into reality by proven patterns.

4) jQuery:
jQuery has not been doing very well though it has sustained itself as very resourceful in terms of web development for the last 10 years. Unfortunately manual DOM manipulation is not creating an oomph factor making it loose favor.

5) PHP:
PHP always takes the cake. It does have its share of drawbacks, but it does have the knack at setting things right. It serves best when it comes to feedbacks in loops which is all the more important when it comes to web development. The rumor around is that the tool is definitely working at getting better.

6) Go:
Most developers are happy to have Go around. They feel it’s safe and effective, and can pick up on anything that’s let go off by PHP. It’s a lifesaver and is simpler than C.

Designing a Rocking Website!? – Web Designing Criteria to Consider

In the field of web designing, finding a skillful web designer can be challenging at times. Although there are many website designers in the market, not all are capable of delivering the best for you. Down below, we have discussed 6 essential qualities of a web-designer/ designing firm that can help rock at your business. Considering these few areas could help you achieve a better understanding of the team before entrusting your project to them.

These are a few areas to check on before you start working on a design or re-design of your website. Now let’s get started!

  1. Adequate Experience:

The developer must have ample experience not only in web-designing but also in your core industry, or any other industry-related to yours. Why? When they have experience in your industry, it makes it easier for them to achieve success in your project.

  1. Website Maintenance Services:

Unlike many other companies, Urbansoft offers continued website maintenance based on its client’s needs.  We ensure that your website is always up-to-date and your project stays within your budget.

  1. Affordable Pricing:

No one wants to spend more than what is required in any area of the market. As we know that web-designing prices vary from one company to another, quality of their services also does play a part. The point to carry home here is; to look for a web designer who is capable of designing the best website at the right price. The website must be engaging and attractive to its viewers, as no customer likes visiting an unappealing website.

  1. Strategies & Methodologies:

Another factor to consider, is to acquire an awareness of the procedures and approaches that the team would put to use to design a rocking website. Without a strategy or method in place, it can be hard to determine what will work for you and what will not. This can eventually lead to frustration. Also, understanding the way they work will help you identify the team’s strengths and weaknesses before they start handling your project.

  1. Wider Portfolio:

Employing a start-up web-designer is a nice approach, as this gives them room to improve, but this can also be challenging to you as well. A move such as this can be described as a gamble, you could either win or lose! Young web designers may have a unique talent or a flair that has diminished in their senior counterparts. The aspect to consider here is, to avoid gambling and to head straight to the experts who carry a detailed portfolio of their experiences with their customers. This will upsurge the probability of achieving an impressive website.

  1. Other Services Involved:

When looking for a web design firm, the chances that they provide other services are also possible. This may also include content generation, SEO facilities, SMM campaigning, and more which could facilitate the growth of your website for the present and the future as well. Turning your project over to a firm than to a rookie or a solo-web designer could make all the difference that you need.

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