Is Your Business Ready for an Open Source Platform?

When it comes to matters pertaining to a platform for an e-commerce business, perfect judgment is critical to attaining success. Aforementioned has to deal with deciding the best platform that can allow your products and services to reach as many customers as possible. It’s true that e-commerce is very challenging with several open sources and services available, yet there’re diverse ways to meet the target efficiently and successfully. If you’re looking to take your business to an open source platform, don’t miss out on the factors below.

  • Decide your Budget:

Depending on the nature and size of your business, decide on the budget to assign to the e-commerce business platform you decide to opt for. Research had shown that expenses had weighed-down many businesses which resulted in disintegration. When it comes to open sources, more expenses are incurred on developing, maintenance, security, redesign, software updates and many more when compared with a template-based source. In deciding based on budget, double-check if an open-source platform is worth investing in or not.

  • Determine your Open Source Users:

Any kind of open source isn’t a good idea for a business with a straight-forward product or service index and a team with little technical experience. Why? The business may not meet up all the commitments and requirements involved with it. It’s wise to choose an open source service platform that makes it easy for WordPress users to learn, and work flexibly, in personalizing your online store.

  • Work with Developers:

An open source project is quite complex when done alone. There are good possibilities to get 100% success without deviation in the laydown plans with several developers. Bear in mind that the team of developers act as a watchdog on each other towards staying on the right track during the course of development.

  • Use of Technology:

Notably, e-business technology of today has evolved, and the very approach to the way every business operates on a daily basis in helping their customers and keeping track of their purchases and interactions with online retailers have changed. This requires all e-commerce retailers to have full access with certified professional developers for technological updates to properly maintain a responsive website that guarantees a good customer’s experience.

  • Define your Business Strategy:

Content as a strategy enables potential customers to find your products or services across all search engine pages. Other strategies are related to branding, designing, site navigation, etc. You will need assistance from an experienced digital marketer that will take your products and services across social media platforms. 

  • ERP & CRM System:

ERP and CRM software are beneficial in e-commerce business in a number of ways. If you have an integrated web store, an ERP system helps to trim down manual entries to save time and improve the accuracy of catalog data. It keeps track of vital business metrics such as SEO content, images, product and service features. In addition, it facilitates good customer relationship management.

Unlike before, responsive web design isn’t a trend anymore but has become fundamental. Digital content is no longer meant to be viewed on a single device anymore, as users look to moving forward, responsive design acts as a solution for the same. Urbansoft’s web design experts create e-commerce sites that are usable on varied devices and screen sizes irrespective of nature and size. Visit our website to collect more information on the same.

 

How to Build your First Mobile App –Beginner’s Guides

Building a mobile app for the first time comes with lots of challenges. You will no doubt have many questions to clarify from experts to develop a successful app.  With most app ideas, many prosperous corporations made terrible decisions all the time, and got back on to the right trail after learning from their failures. If you have an idea and are looking for practical steps to turn your app idea into reality, then you’re reading the right blog. This will help you develop a well thought-out app that connects potential customers in tons to your business instantaneously. Intrigued? Keep reading!

  • Understand your Market Niche:

Whether for Android app or iPhone app market research, the foremost is to identify your market niche. Then, understand what your competitors have been doing in the market. Analysing different client’s feedback goes a long way in deeply understanding the market, its gap, and its exact demand. From the market information collected, make excellent decisions in relation to design, development, marketing, and the app’s business.

  • Define the Core Functions:

This has to do with the mobile app features in connection with business needs. Building a good app doesn’t always necessitate the all-in-one app. considering your app users, build just to suit your needs. Notice that merging all features in your mobile app may end in confusion in the long-run as a starter. Make the design simple with an easy-to-use means of navigation. In a nutshell, take advantage of the unique features. 

  • Sketch your App:

Sketching your app helps you relish the simplicity of each stage of the activity. If you have an idea of the app you want to build, try a rough prototype sketch using pen and paper prior to contacting the app developer. You could also use a blueprint in the iPad app to sketch an app to make something that looks like the final product. Or use some other tools, and this varies based in preferences. This process will really help in explaining your specifications clearly to the app developer.

  • Design the Database:

The next stage after planning out every possible scenario is to design your database. Start by deciding various aspects of the system that are critical enough to include in the model. Include all that is necessary because a perfectly structuredand designed database provides you with access to up-to-date needed information in the future. If you need to manage customer data, content, organize inventory information, or keep track of your business contacts, ensure you add the same.

  • Test your Design:

To avoid spending a ton of time and money developing your app, test every stage of the design to identify possible mistakes at the earliest and fix them up. How about testing the friendliness of the app? You could look for friends to participate in a usability test. Observe each of them while they use them and also ask their experiences in using the app and fix issues if any.

  • Develop & Test your App:

If your design looks perfect, then it’s time to hand it over to the development team. With the ideas experienced so far, collaborate with both designers and the development team to ensure that they incorporate every facet of the app’s functions and then do the testing.                        

  • Launch your App:

Before launching the final product, launch a beta version of your app to understand the users’ experiences toward the same. If everything is working fine, launch the product to the masses. Ensure you market the app online and offline to pull shoppers globally.

Urbansoft’s strategic action plan for application design & development include collecting requirements, analyzing product vertical, researching competitors, interviewing users, auditing existing analytics, making note of cases, engineering & designing recommendations.

To check out our affordable app packages prices, visit our  website.

 

 

 

How to Hire New Talent? – Recruiting Trends of 2019

While new technologies continue to change the way recruitment processes are adopted, dancing to the tune is beneficial. Helping your organization absorb skilled individuals needed to get a top talent could be a tough going when focused on old strategies and tools. Though a few of these old strategies are still effective, including ones related to background checks and face to face interviews, many new strategies have now become available.

It’s time to take your recruiting approaches to an entirely different level. If your HR is on the lookout for new talents, look no further, here are different 2019 recruiting trends that can speed up the whole process and help hire a new talent that meets your company’s culture.

  • HR Analytics:

What does this mean? The process of implementing marketing analytic tactics and methods in recruiting to attract a talented workforce to your organization is termed as HR analytics. To begin, analyze and see what’s working and what had not worked for you through data analytics. An HR that uses a data-driven recruiting strategy has more chances of identifying new talents required and a lot faster.

  • HR Technology:

These are HR software such as uHRMS, uVMS, HRIS, etc. Using them keeps you up to date with what’s happening in the world of HR technology, making them helpful in identifying the best applicant. This can help break through the barriers of your expectations to attract, convert and engage candidates that could attract new talents to you. In addition, it automates all processes making hiring more efficient, faster, and easier.

  • Social Recruiting:

It’s interesting to know that social recruiting has become one of the top 2019 recruitment trends. In this method, different social media networks such as Facebook, LinkedIn, and Twitter are used for recruitment. Others are websites, job boards, blogs, and forums, to find, attract and hire a potential candidate suitable for the job.

  • GDPR:

General data protection regulation (GDPR) gives people greater control over their personal information. It is known as an employer’s guide, as it helps them to collect personal data about an applicant during a recruitment process. This tool has changed the way people advertise jobs and recruitment in general.

  • Employer Branding:

Did you know a perfect hire for your organization’s product or service branding helps keep businesses one step ahead of the competition? How does it work? To simply put, employer brand describes an organization’s reputation whether corporate, or individual brand. Having proficient branding ideas are essential for attracting and hiring the right branding agency. If you‘re out of the ideas, research or seek aids from branding professionals.

  • Collaborative Hiring:

If you have noticed, collaborative hiring is the catchphrase of the moment in HRM, notably in the use of a few supportive collaborative technologies, such as SharePoint, uCRM and a lot more. These tools assist HR teams and employees from other departments to cooperate and operate to find a new talent either within or outside an organization.

If you are looking for a recruitment software uHRMS can help. It’s a pride product of Urbansoft which accelerates the recruitment system and processes that connect human resource management and information technology. uHRMS helps to revolutionize a workplace, automate time-consuming tasks associated with human resources management, frees up some of the company’s most valuable employees allowing them to focus to shift to culture, retention, and other highly impactful areas. This can be used as a Standalone Application depending upon customer requirements.

How to Go about a Website Redesign? – A Quick Checklist

Are you facing trouble with traffic to your website? Aren’t you getting the necessary attention? Or are you having a hard time keeping visitors on your page? These are just a few of those problems that most websites face.

If you aren’t reaching enough traffic, your site may be out of date. To keep your website constantly up-to-the-minute, time to time redesign is the only solution. Note that website redesign supports and improves a business’ overall marketing efforts. To begin with a redesign, you’ll have to start the project ahead of the design process.  Sound planning, study, and insight on the pros and cons could lead to an immensely successful website; and make all design stages easy. For support, the following checklists can guide you down the road of a successful website.

  • Understand Your Users’ Journey:

 The first thing you could do is to collect a data-based understanding how your visitor engage with your current site could be essential to attain a successful website redesign. Sadly, when discussing the project scope, most firms focus on the site design and functionality, overlooking or allocating less time in understanding target users, which isn’t wise.  Understanding the user’s journey provides an edge to what they need and want from your business.

 

  • Evaluate your Current Website:

Don’t start your redesign until your current site is audited and understood. The rationale behind this is to perceive your site weak points as wells as its strength to help you know the area of focus. Studying and analyzing your site insight will help in this regard. Highlight all your findings for easy modification.  It’s a waste of resources focusing attention where efforts aren’t needed.     

                        

  • Do a Competitive Analysis:

If you’re out of sufficient ideas, analyze different competitors’ performance to find out the mechanisms that attract customers to their sites in view of their marketing position and customer experience. The gathered information offers a better sense of what to do in relation to content, image design, pricing, and colour on your site. You don’t need to copycat the same for your site. Get adequate notions in addition to your existing strategy to make yours better.

 

  • Reboot your Brand:

From time to time, attempt to change or upgrade your brand to keep it current, and relevant to the market and for a fresh look. You must also differentiate your brand from your competitors. If you don’t have a unique proposition in mind, take a break and think about how you can develop a unique value proposition that stands out of the crowd. Customers are engrossed to what is unique and valuable- that’s customers’ perception.

 

  • Create a Realistic Timeline:

Although predicting time to build and launch a new site is quite challenging, but as for a redesign, the time is quite more realistic. Determine how long this should take before discussing deadlines with your team. Don’t be surprised; you may get different timelines from a different agency, and that is normal. To sort out your dilemma, glance through their portfolio to find out the reasons behind their suggested timeline. For a quality website, the time falls between 2 to 5 months depending on the size and how flexible you, the designers or developers are in handling the same. Start the most pressing tasks earlier to avoid tight deadlines.

 

  • Content is a Priority:

As there are a lot of considerations to be made in the process, get expert assistance. For example, a digital marketing agency working for you makes the redesign journey smooth and successful. They can help you with the right content that engages traffic to your site. However, if you have all it entails to do same, ensure the content is concise and valuable to your visitors. You could also set up a user test requesting your audience to perform a task on your developed site prior to launching. 

                                                      

  • Measure your Performance:

To maintain a successful website redesign, continue to measure, and evaluate even after the launch.  This is the key to understanding how your new site is performing. Using analytic tools, find out if all the benchmark goals set out earlier are achieved or not. If not, then do the needful to improve.

Urbansoft, a well-known website design and development firm in Bahrain, and has been identified for its credibility, integrity, trustworthiness and customer satisfaction around the globe. Designing over 500+ sites over the years has given us the required boost that we needed as a start-up firm. Contact us for further details or assistance in the same.

7 Outlines to Transform Organic Leads into a Customer

On the whole, the motive of every B2B or marketer isn’t just to generate leads but to make sales. Although the strategy is the fastest means to get people locally and globally to find your business and buy, yet, if you visit many businesses pages today, a lot of resources are invested to generate tons of leads, sadly only a few or none is converted into sales.  Isn’t that a big challenge?  If the situation is the same with your business, the following scenarios can help you to convert your organic leads into customers successfully.

  • A Sense of Urgency:

 In marketing, there’s a number of ways to build a sense of urgency for positive change. When you figure out how it works in regard to prospects and team, converting customers can occur with the tap of your fingers.  A sense of urgency is the act of telling your target customers or team to act promptly, unfalteringly and without delay. A failure to act swiftly,could result in opportunities being lost. Using a loyalty programme, or scarcity strategies like limited stocks remain, prices soon to rise, offers soon to end, and etc could improve your buyer’s buying decision.

  • Qualify Sale Leads:

 Bear in mind that not all leads are saleable. However, stop wasting your resources on leads that won’t bring a return. Preferably, direct your efforts sensibly towards customers that are interested in obtaining your products or services. You don’t have to be a marketer to understand a few key metrics about your sales funnel but understanding how it works is the prime.

  • Recognize the Setback:

 If your employees are proficient in leads conversions, there is a good propensity to convert most of the leads if not all. Aside from the above, how to collaborate with the leads is yet another problem that needs attention. A problem lead analysis tools can help you to reckon is how the lead’s problem is impacting your Social ROI.

  • Add Value to your Business:

Build value before giving a price.  Value-added services are worth paying for, leads to customer satisfaction, with a good brand image.  This value shouldn’t be limited to your products and services but others like training your employees from time to time on new conversion strategies, highlighting pertinent customer testimonials and reviews and ensuring a good look on your website. This helps to create trust and confidence in customers.                       

  • Create Tailored Content:

Develop and organize all your content to reach out to all prospects. To do this, organize your content by type, readers’ interest, topics considering the preference of each of your target lead. A customer that reads and loves your content will always come back for more.

  • Make Purchase Easy:

 Make customers understand what you do and secondly, make it easier for them to do business with you.  Ensure that signing up to complete payment is made as easy as possible. Clicking and navigating your page options shouldn’t be an issue, minimize form filling, simplify product demos, easy contact, cut out the jargons, etc. Note that customers may skip the whole purchase and buy elsewhere if the payment process is strenuous.

  • Track Everything:

 Track all conversion processes from the start to the end so as to confirm a list of problem-solving options and set criteria for evaluating conversion activities. Without a measurement system, you can only guess at your sales conversion rate which isn’t the best. Measurement systems enable you to focus more on lifting your standard performance using better sales techniques as well as the key factors that impact sales more positively.

For nearly a decade now, Urbansoft had been working to benefit as many business owners as possible. We work through conversing, connecting, collaborating and creating holistic strategies that are catered to suit each platform. Using Social+ technology, we identify new audiences and opportunities. We increase engagement opportunities between your business and your audience.  Contact us for more information.

 

8 Website Re-Design Terms That Will Blow Your Mind

Imagine that you are contemplating on re-designing your website, what re-design terms would come to your mind? Understanding your site necessities will help you to combine what will fit in and sorts of changes required to meet your goals of designing.  Redesigning a website is more than just giving it an upgrade or new look, but intent to pull in your target customers in your favor. Whether you’re a developer or a web-designer, or neither, you’ll need to know these terms. Having knowledge of these terms will help you understand what is going on in your website.

  1. Website Goals:

Whether you’re constructing a new website or re-designing an existing one, it’s worthwhile to identify specifically your purpose and the key factors for determining the success of your projected growth. Part of a designer’s job is to make things look good, but the more important part is to make the site compelling for the business owner and for visitors. Bearing the exact goals in mind will allow you to create or redesign the best site.

  1. Search Engine Optimization:

If your business isn’t on the first page of search engines, you haven’t started. SEO (Search Engine Optimization) allows you to optimize your website to create visibility, generate leads, credibility and increase sales for your business. When you optimize your website efficiently, Google makes you searchable on search results.

  1. Domain Name:

The word “domain” simply means an area which a person has control. Domain name in the world of website designing classifies one or more IP addresses or a particular web page. Example of a domain name is URL- http://www.urbansoft.co

  1. Google Analytic:

With Google Analytics, you can track and report the number of the people that visited your website. Aside from this, it helps you to know how effective your website is in generating leads for you and which lead requires a follow-up.

  1. Conversion Rate:

  It shows you the average parentage number of conversions per ad click. It can be determined by taking the total number of people that visited your website divided by the total leads obtained from the website. For example, if you have 100 conversions from 5000 clicks, so 5000/100 is 50% conversation rate.

  1. Backend:

 This is an area where you log in and make changes to your website content whenever you want to make changes. For example, additional features added to your brand. This mechanism helps you to keep them updated.

  1. Content Development:

 It applies to the process of creating a content to describe the products or services on your site for easy audience comprehension. The web-content tells the users more about the company brand.

  1. Customer Personas:

Personas are beneficial in reflecting the goals, desires, and weaknesses of your target audience towards your brand. Additionally, it helps to grasp the detail information of your target customers for a better experience. Having a deep understanding of customer’s wants and needs is the key.

At Urbansoft, we can help you redesign your website by providing you with multiple design prototypes that you can choose from, which include a variety of our award-winning designs put forth by our cutting-edge design team, providing you with user-friendly websites that are uniquely designed to convert visitors into customers, providing you with an up-to-date, conversion-oriented website that will help boost your online presence and your ROI. Contact us today!

 

5 Tips to get yourself recognized as a Web Designer

Irrespective how young or skilled you’re in the field of website development, designing the same to satisfy the appeal your visitors should be your paramount. Being a young designer, you may be discouraged at the beginning.  But practicing, and taking cues from expertise’s experiences will make you a PRO.  Now, there are some basic skills you need to understand before embarking on your designing journey. Let’s consider them!

  1. Design with Established Goals in Mind: A journey without a clear purpose or destination in mind will lead you to complex directions without a good outcome in the end. Even leaving you downcast. Web designing is an interesting task if you are aspiring to be something in life.  You must have a clear goal in mind prior and during the designing process. Whether you are designing your own site or for clients, first learn the purpose, and all that is required to reach success.
  2. Understand your Target Audience: Who are you building or designing the site for, how do they want it to look, what are their statues and how can you design the site to keep them totally engaged on their first visit? You will be able to visualize a clear picture of what they want only if you understand all their personas.
  3. Keep your Design Simple & Accessible: Regardless of how equipped you are, your website doesn’t guarantee tons of traffic when it complicated for visitors to manoeuvre through. We are not saying that you should design with scanty requirements, but you should focus on keeping it simple with all the expectations included. Furthermore, optimize key elements to be easily accessible to the users.
  4. Use the Right Content Concept: It’s always reasonable to have a clear picture of the type of content that will suit all your designs prior to initiation of the design. Why? It will help you to design appropriately and help you be pre-planned for the content as well. Content is considered to be a major factor that delivers a brand image. Using the right content suitable for your design features and settings can give a visitor the whole look and feel that imparts both a positive and a negative impression of your brand. Apart from using Web content that describes your products and services well, blog posts are also essential elements you must consider.
  5. Be Unique: Although following through steps of experts play a vital role in becoming one, it is also important to find uniqueness of your very own. This is the aspect that will help you become better than whom you follow. You could visit a strong winning sites similar to yours to collect ideas. Better still, seek the assistance of a professional web designer who will better assist you in how you could inculcate different unique designing strategies.

Urbansoft is a well-known Website Design and Development firm in Bahrain. We’re identified for our credibility, integrity, trustworthiness and customer satisfaction around the globe. We analyse our client requirement, and design based on the type of business they possess irrespective of their budget. Contact us today!

How to Improve the Content Quality for Your Website

Content and SEO work hand to hand. You cannot post content without effectively optimising them for search engines and expect them to be read. When your content is uniquely and properly optimized, it gives a beautiful outlook not just for the search engines, but for your readers as well. Promoting the same through SEO brings more visitors to a website, enabling them to read the content and see what you offer. Today, we will consider some simple ways to help you improve your content for your site

  1. Research on Most Searched for Keywords: Don’t be too eager to post your content, take your time to find out the most searchable keywords relating to the services or products you want to be identified for. After fishing them out, use them appropriately to make your piece stand out.

Tips on collecting keywords;

  • Identify content titles that your customers will find appealing and useful
  • Ensure that the content titles match the terms your audience use to find your products or services
  • Use tools such as a Webmaster Tools account
  • Search for relevant terms with a very high Click through Rates (CTR)
  • Optimize them throughout your blog and the web content describing your product and services.
  1. Build your Blog Constantly: Don’t forget that blogs are the backbone of SEO. Blogs are some of the key elements that facilitate search engines to act in favour of your business. For this reason, building powerful content and keeping them updated for SEO will keep your brand image on the move.
  2. Website Updates: Updating your site with keywords shouldn’t be considered as a one-time task. It is a regular requirement that needs to be met. As keyword rankings change with visitor searches on search engines, it is required that you update your website with the change from time to time. Whether you operate a corporate website or online outlet, you must update the same with the latest technologies along with market demands contents to drag your audience’s attention.
  3. Make Content Navigation friendly: Start off by understanding the path of navigation that you’d like your visitor to use. In your content piece use corresponding links that carefully guide the reader through your website, just as you give them a walkthrough at your presentation. This can be done by building a navigation path using text links throughout your website.
  4. Evaluate your Progress: To track your success, search engines offer data in the form of analytics metrics. Evaluate your progress by tracking all your effort with a web analytics software. Although you can use other alternatives, using Google Analytics is free, and makes tracking very easy. The primary reason for measuring your progress is to identify the areas you’d want to improve on.

Urbansoft works to benefit as many business owners in SEO as possible. We have grown step by step into an established SEO provider by helping small and big business owners achieve their goals. With proven records that have helped companies rank on the first page of Google for both National and Local keywords; Urbansoft has proved to be the best on the best in SEO services. Contact us now!

Starting a WordPress Web Design Business!? – Tips to Consider

WordPress is a web design platform that helps promote loads of websites in generating traffic. Being so, there’s no doubt that the platform is regarded as the fastest web platform for building, supporting content management systems, and increasing traffic. It takes expert insight in the platform WordPress to decide how strong and quickly you can build a website that develops a business that rocks the market. Here are some tips to reflect on before starting a WordPress web design business

  1. Determine Overall Cost: Whether you’re a starter or experienced in the field of designing, it’s vital you calculate and estimate your design cost. That will depend on the size of the business you want to start or work on. This does not mean you should spend all days counting fingers. J You could start your estimation by considering the most critical aspect of the business development down to the end.
  2. Create a Website Platform: “Seeing in believing”. Only when your clients see evidence of an appealing website, can they be motivated to handout their project to you. For this reason, create, design, and regularly maintain a website that is good and solid enough to engage all your clients. People make decisions based on how a website stands out in the world market.
  3. Make a Backup: Your entire investment is vital, and needs to be backed up. Protect your data to defend your business. When your work is lost, backup software will help you recover them. Moreover, test your backup system to see if it’s actually backing your work because when your backup fails, it’s the same as not having any.
  4. Schedule Tasks: By scheduling tasks you promote the speed of work. Never assume that you can do the work at your convenience. If you do, you will either burden yourself or delay your work. Instead, plan, and set a timeframe for completion of each task. For example, set a chart that help you schedule time for checking and sending emails, taking client calls, conversing and keeping up-to-date with other experts, etc.
  5. Specify your Rates: Set a standard rate to operate on. The nature of the business or project determines the charges you can set on the same. However, it’s always better to price out projects based on the standard rates as this helps keep customers comfortable. You wouldn’t want to put a price or an offer up, and charge someone extensively when they decide to do business with you. This will affect client moral.
  6. Make Yourself Known: It will be a waste of investment when your target customers are left uninformed about your business. Spread your business stories to speed up traffic. Utilize different digital marketing platforms to promote your services.
  7. Seek Expert Assistance: Avoid the situation of been jack of all trades and master of none. Seek expert assistance. For two good heads are better that one. You will need effective tips from SEO specialists, content strategist and more to help you flourish in your developing web design business.

At Urbansoft, we analyze our client requirement and design based on the type of business they possess. Custom design that is responsive is the key to our design success. Contact us now!

Spreading Word on Marketing Website Development

Off the many companies we have seen and read about, we have noticed that many of them are making quite a few but simple mistakes when it comes to marketing their firm. Let’s start with a few web development companies that we have been following up on recently. There might be a few things that firms might want to look into when they do their marketing. A few of them are mentioned below.

Provide Reassurance:
Let’s start with the few words that every customer wants to hear when they look for a service provider. As any customer including yourself, we would want to hire a provider that has experience in what the customer is looking for. So the right answer to a customer who approaches you with a request for would be, “Yes, we have worked on those lines before, or sure, we can definitely do it for you” The customer is looking to you for signs of confidence, and if he doesn’t see signs of reassurance he’s going to back out.

Technical Skill Sets:
Though most of your customers are interested in getting their web page up and running. They aren’t always aware of what you are talking about when they see your page of skill sets. Though that may seem like a good way to highlight your company, it also might be a little confusing to him.

In regards to system integrators who is well aware of what you are actually capable of when they see your sheet of skill sets; they might tend to make a whole deal of comparison between what you have put forth and what your competitor has. So take a closer look at it before you send it out and make the necessary changes if required.

Recycle Your Portfolio:
Though they say that a picture speaks a thousand words, it might backfire in this case. When you share your portfolio, are you sure that your client is going to click through all your links and take a look at what you have designed? When you share a portfolio which has more than 10 links in it, you can bet that the viewer would not have opened more than 4 of them. In this case you’ve got to make sure you put your best foot forward and share your best to make the finest impression.

Completed Projects Speak:
This is the best way to convince a customer that you are the right man for the job. Instead of sharing screen shots on websites that you have completed, try creating a case history that explains how you created a successful website for a client.

Start with day 1 when he explained his requirement and how you proposed that you could make it happen. Talk on the ideas you shared and decisions made and why you made them. Share views on how the customer looks at the completed project and how happy he is that it’s bring him success.

This will definitely beat a page of skill sets that do not share any idea on how you carry out project management. They are looked at as a bunch of technical terms that have lesser meaning.

Home Page:
What does your home page say about you and your firm? Most ‘About Us’ pages deviate so much from the real picture and focus on other nonsensical aspects that do not relate to their firm. An ‘about us’ page should clearly explain what kind of firm you run and why? A clear idea on a person’s vision of the industry creates credibility for the company.

Instead we found these on a firm’s page which made us wonder what would happen if we hired them.

“When Albert (name changed) isn’t in the office, he is on the mountain either skiing or hiking the miles of forest trails in our region and around the world. He hopes one day to tackle Everest. It was on a skiing trip to our area that led Albert to make (our town) his permanent base camp. Albert and his wife have four kids – Lorry, Charlie, Pam and Godwin.”

Well here’s how it should really go,

“Albert is one of our web designers. He is an expert mountaineer and has traveled extensively. Albert started his career as a graphic designer for a marketing and advertising firm in New York City. With a degree in web technology and the eye of a talented artist, Albert creates truly unique designs that match our clients and the personality of their businesses. He has created unique brands for a number of travel-related companies and helped a few of our clients with international expansions. Our clients love his use of color and the custom graphics he adds to each of his designs.”

Putting all these together with a well-planned marketing strategy you can convince your customers to hire you rather than anyone else. So make the necessary changes and head back to work and stop wondering why your marketing technique is not working out.

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