Content Marketing & SEO- How to Rock at Both?

As we know, SEO and content marketing work in hand to hand. Although, many people think both are different and one is superior to the other. No matter what some may say about search engines and content marketing, the truth of the matter is, both can never be separated; as one success depends on the other. To fully drive out the point, let’s define both!

SEO is a methodology of approaches, and techniques used to upsurge a number of visitors to a website to obtain a high-ranking placement in SERP. Does that sound simple? Also, there are other technical aids to position your site high enough in SERPs using specific content keywords.

When it comes to content marketing, it’s a strategic tactic fixated on creating and dispensing relevant, and consistent content to attract, answer queries, and retain your target audience with aid of SEO.

Down Below are Facts on SEO & Content Marketing:

1. No SEO without Content Marketing: Years ago, we all used to think search engines could efficiently work without content marketing. Nowadays, several entrepreneurs have come to identify the features of content in assisting SEO. Content marketing is the pillar that carries technical language to Google’s search engines to improve the ranking of businesses and make businesses visible to their target audience.

2. Stories Convert, Better than Data: Most of us love stories and I guess you do too. As we know content marketing consists of stories required for a search engine to communicate to those searching for it. When you invest your money in content marketing, your main goal is to write content that Google’s search engine will recognize and generate sales.

3. SEO without Content: SEO is not only about keywords, but it incorporates an effective and efficient pattern of content marketing to make websites effortlessly visible to users. In addition, using a content marketing team, the SEO team can gather high-quality content for optimization which helps your customers understand your brand better.

  • Although SEO and content marketing are different in meaning, both work together to benefit a company’s success, such as generating quality traffic.
  • As a marketer, if you fail to optimize your content appropriately by meeting the standards of the search engines, it would result in a waste of investment.
  • As online presence is a concern, SEO and content marketing are co-dependent. Like SEO is all about keywords and links, the absence of high-quality content on a website makes it impossible for SEO to justify success.

Instead of looking at SEO and content marketing as two different things, why not focus on utilizing both together to make your website attractive to achieve tons of traffic. The aspect of concern is not who creates the content, but what matters the most is if the content fulfills the needs of SEO.

How Can You Minimize Marketing Costs While Increasing Sales?

Cost reduction, as well as sales increment, are every business owner’s intention. Actually, most companies invest more on marketing but end up with a very low sales revenue despite all their efforts, money and time.  This is termed as wasted resources.  The reason is very simple. This is because these companies have ignored the tricks behind successful marketing. How can you as a marketer minimize cost while increasing sales? Below are 6 ideas behind sales increment and cost reduction:

  • Customer Retention:

Do your customers leave after execution of one project or do they stick to you for all their projects? The answer is best known by you. To find another customer for replacement requires spending. If you have trouble retaining yours, try to add more value to the services provided to them,  get feedback, get to know their experiences on your services and adjust accordingly to restore your customer’s retention.

  • Use Re-Targeting Techniques:

Some customers are not easily attracted, it requires efficient and convincing efforts to get such customers.  You need to re-plan your marketing techniques to help reach out to these customers. This can be done by showing them relevant ads on another web pages they visit, and by creating opportunities for them to be enticed to your products and services.

  • Increase Education:

The idea behind increasing sales comes from educating your customers more, rather than just advertising. Do not rely on just generic and pitches to entice your visitors. Rather educate them more about your brand and its unique features. Show them the reason to buy your product and services.

  • Use Marketing Automation:

The term “time” is money comes to mind in this case. Instead of spending much time in your marketing task, why not try using marketing automation to make marketing tasks easier. This also minimizes costs and saves you time. By using this method, you can actually have enough time to improve your marketing strategy. Marketing automation is cheaper and helps manage big data. It also allows you to manage your data in the cloud when compared to other techniques of marketing.

  • Stick to What Works Best:

Why not do research and find out the best marketing strategy that attracts your visitors? After finding out the best method, do what is called market testing, with a minimum marketing budget. And see how many customers react positively. If the numbers are satisfactory, maximize that opportunity and start increasing your sales, instead of wasting resources on another marketing strategy that is not worth it.

  • Avoid Marketing Failures:

Marketing requires investing your resources and time. If you fail in your marketing, it simply means you need to re-market. Obviously, your marketing cost will increase and bring down your revenue. Errors to avoid:

  • Avoid grammatical errors
  • Avoid negative campaigns
  • Keep the information simple and easy
  • Provide marketing that meets your target audience’s needs
  • When you generate leads, convert them to sales immediately
  • Apply the above facts to reduce cost while increasing sales

How to Choose the Right Keywords for SEO

Choosing and considering the use of Search Engine Optimization is very important if you are in an industry that involves online business. If you are new in the business and unaware of terms like SEO, you might find yourself lost. SEO means choosing and using the right keywords on your site content, to help move your site to the first five on the Google page. As of now Google performs 88-90% of searches in Google UK and 65% of searches with the US. You might wonder, why should your site be seen between 1-5 and why not number 1? This again will reflect on the conditions as applied by Google’s Algorithms that keep changing. This will however need detailed explanations and we will not be going into that now.

What makes SEO so important that you need to get it applied?

SEO is used to make the traffic to your site increase incredibly. In the absence of SEO your site will just exist and fail to serve its purpose. With the right choice of keywords used you will be able to generate the right kind of traffic to your site, which will in turn result as a prospective enquiry, or sale.

For clearer understanding, if you own a dairy shop in New York, instead of just using the word “Dairy” you could be more specific by using terms like “Dairy in New York” or “New York Dairy”. You have got to be very specific and not generic if you want to make it to the top.

People of today are being more and more precise on their searches. They tend to focus on keywords to narrow down their searches and get what they are exactly looking for. SEO kind of searches is exactly what people are doing now. Let’s think back on the last time you looked up something online. What terms and phrases did you use? Did you get exactly what you were looking for? Or did you have to scramble around. By using the right keywords while you search you’ll be able to hit the nail on the head.

The term commonly used in the industry is “Long-tail” these are the keywords that you should more likely try to use. This may be 2-3 keywords clubbed together. This SEO strategy will get you at least few queries per month, narrowing down the competition helping you make sale conversions.

If you are willing to give it a go I suggest you first make a list of keywords that are commonly used in your business. You could also collect a few tips from Google AdwordsKeywordTool to collect all the information that you need.

When you search for keywords don’t completely go all out frantically choosing all that comes your way. Remember to choose ones that are relevant to your business. If you need any professional advice on the same we would be happy to help you. J

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