Have you heard of something called a proprietary eponym? Yes, this is the effect of brand awareness. To break it down, let’s consider a few situations. Let’s say you go to a fast food joint and you are looking for something to drink; what do you ask for? A Cola? Or a Coke? Or a Pepsi. Here’s were the words ‘proprietary eponym’ come to play. See, the generic term for a cool drink would be ‘cola’, but we decide to use the brand name like Coke or Pepsi instead. This is called branding saturation, where nobody thinks of using the generic term instead they have saturated the minds of their users or customers, prompting the use of a specific brand name. Another example is Kleenex, people don’t look for or ask “Do you have a tissue?” anymore. It’s all Kleenex now. I hope you are getting me. Anyways, we all know that reaching that pinnacle of brand saturation in the minds of our customers could only be a dream to some. But, nobody says that we shouldn’t try. To help you get a head start on that, here are a few suggestions you could try.
Have you thought of saving those branding dollars by just going in for a word of mouth? Yes, word of mouth is the best way to go about branding, and this could be achieved by providing your existing clients with additional perks. Dropbox did a great job at this. All they needed was to give away 500 MB extra storage to their users for every referral they proposed. This was a perk till the user reached 16 GB. Now, what ad could perform better than that?
These are the best ways to share the answer or information about the most important concerns of your users, or followers. Most clients need information on something and that’s why they are in business with you. If you could create an exciting infographic that highlights their concerns, people would come flocking to you. Now the next question is “Do you know what your customers want?” ?
I am sure you would have used a freemium product at least once in your life. It’s simply a company or brand allows you to use their product or platform for free for a period of time, and then when you are addicted to it, they decide to charge you… ? Well, life’s like that Anyways, the purpose of providing your customers with a freemium product is so that they either turn into regular paying customers or to the least flaunt your brand or product used for free. Eventually, either the user or the onlookers become the buyers.
The best way to get people’s attention is to give them something that’s FREE. Yes, a brand name on a pencil, pen or even on cups that you are providing for an event or program could go a long way. Why don’t you try it?
Contests on Social Media Platforms:
This makes your brand shine like a nickel in a ray of light. Yes, create contests that suit your platform or brand and ask viewers and followers to participate. For example, running a contest that supports posting of images or videos using a product you just released into the market, with the need to get maximum votes on the image contestants to share on your platform. This will get people spreading your link like wildfire, creating grounds for banding.
Well, this is not the long and short of it and I could go on and on. But we’ll leave you with this for now and request you to visit our website urbansoft.co for more details on the services we provide. Thank you for your time, and I hope you enjoyed your read.